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Chief Digital Officer Forum

November 17 & 18 2016 |

Developing Your Digital Business: Inside and Out

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November 17 & 18, 2016 Chief Digital Officer Forum

The main themes for this year's discussion are: Wyndham Grand Chicago Riverfront, 71 East Upper Wacker Drive •Cyber Security: Creating Confidence with Your New Digital Products

#CDOChicago • Being Totally Responsive For A Global Marketplace

•Developing the Digital-First Culture in Your Organization

•Merging Systems to Provide Omni-Channel Experiences

This summit will gather the world’s most dynamic and senior executives operating within digital roles across their business. With their insights we'll discuss new and innovative ways to successfully implement strategies, keeping alive the spirit of digital transformation in organizations to ensure competitive advantages are maintained. SPEAKERS AT A GLANCE Speakers

Confirmed Speakers

Mayur Gupta, SVP, Head of Digital, Healthgrades Phillip Morelock, Chief Digital Officer, Bill Bradford , Chief Digital Officer, Beachbody Rose Hamilton, Chief Digital Officer, The Vitamin Shoppe David Link, Chief Digital Officer, Lincoln Center for the Performing Arts Jason Wyrick, SVP, Digital Platforms, Dennis Maloney, Chief Digital Officer, Domino's Pizza Christopher Daly, Head of Experience & Digital Product Design, Sotheby's Christy Tanner, SVP, CBS News Digital, CBS Interactive Jon Carter , Head of Digital, Snap Kitchen Jack Breslauer, Head of Digital Product, Graze.com Michael Reszler, Chief Digital Officer, American Public Media Rob Schonfeld, SVP, Global Head of Digital and Mobile Sales, Activision Lauren Lockwood, Chief Digital Officer, City of Boston Jeff Boron, Senior Director, Digital Communications, PepsiCo Elliott Visconsi, Chief Academic Digital Officer, University Notre Dame Ryan Kroft, SVP, VH1 Specials, MTV Networks Seth Rabinowitz, SVP, Marketing and Fan Engagement, New York Jets Digital Expert, Industry Leaders, IE Digital - Expert Steve Kerchner, Chief Digital Officer, American College of Cardiology It's great seeing how digital has changed so many industries SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Bob Mohler Elliott Visconsi Rose Hamilton SVP, Digital Media Chief Academic Digital Officer Chief Digital Officer TELEPICTURES/WARNER BROS UNIVERSITY NOTRE DAME THE VITAMIN SHOPPE

Building Digital Throughout the Building an Academic Digital How The Vitamin Shoppe are Revolution Strategy at a Global University Leveraging Digital Capabilities

In this presentation, Bob will outline how his team Elliott will be sharing the specific challenges of his Rose will present on how The Vitamin Shoppe are managed to constantly evolve alongside the digital role, as he is tasked both with articulating and leading continuing to develop their brand digitally and what revolution as we know it. the University's digital strategy as well as steps they are taking to remain ahead of the implementing innovative digital and online strategies. competition. @RoseFHamilton @EVisconsi SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Christopher Daly Phillip Morelock Mayur Gupta Head of Experience & Digital Product Chief Digital Officer SVP, Head of Digital PLAYBOY Design HEALTHGRADES SOTHEBY'S

FIRESIDE CHAT: Follow the Rabbit Digital Teams for Digital First How Healthgrades are Achieving - the Digital-led Repositioning of an Thinking: How Sotheby's Digital Success Iconic 20th Century Brand Revolutionized their UX

Phillip will be discussing his total reformation of Christopher will outline how his team have Mayur will be sharing insights from his experiences of , as the company's ethos and approached creating the best UX for Sotheby's users heading up one of the largest digital marketplace focus have dramatically shifted. Now a men's lifestyle and the importance of experimentation in the digital platforms in the world. @inspiremartech publication, this presentation offers an inside view age. into how digital has changed one of the most iconic 20th Century brands. @fillup SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

David Link Bill Bradford Jason Wyrick Chief Digital Officer Chief Digital Officer LINCOLN CENTER FOR THE SVP, Digital Platforms BEACHBODY STARZ PERFORMING ARTS

Wherever, Whenever: How Transforming Beachbody into a Transforming Lincoln Center into a OnDemand is Taking Over the Digital Business Global Digital Brand Market

Jason will be presenting on his experience at Starz The creation of Beachbody on Demand required In this presentation Lincoln Center’s Chief Digital and where the company look to develop their product, organizational, business model, and internal Officer will explore how he is approaching creating services in order to stay ahead in an increasingly process changes within Beachbody in order to digital experiences that enable people around the competitive streaming market. innovate from within. This presentation will describe world to experience Lincoln Center beyond their local the business objective, opportunities, challenges, and NYC venues. results of the Beachbody digital transformation. SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Dennis Maloney Christy Tanner Jon Carter Chief Digital Officer SVP, CBS News Digital Head of Digital DOMINO'S PIZZA CBS INTERACTIVE SNAP KITCHEN

Bringing a Slice of Digital Change Digital Lessons From an Election Omni-Channel Development for the to Your Consumers Year Booming Business

Dennis will be sharing the extraordinary digital journey With one of the most hotly contested elections on the Jon will be discussing how Snap Kitchen's impressive that Domino's has undergone over the past few horizon, Christy will be offering her insights into the national growth in bricks and mortar is now being years. @dominos lessons learned by CBS Interactive on digital output complimented by a shift to omni-channel over the past year. @christytanner experiences. @snapkitchen SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Rob Schonfeld Jack Breslauer Michael Reszler SVP, Global Head of Digital and Mobile Head of Digital Product Chief Digital Officer GRAZE.COM AMERICAN PUBLIC MEDIA Sales ACTIVISION

Developing with the Times: How Going Global with a Digital From Selling to Monetizing APM are Continuing to Adapt to the Business Engagement Digital Age

Jack will present on the rise of Graze.com as it gains Michael will be speaking on his past few years as the Video games are the latest category to be impacted even more traction in USA after impressive growth in Chief Digital Officer at APM, how far the company by digital opportunities, and for Rob it's about the UK. @grazeusa has come already and what lies in store for the transitioning from a paid-up-front model to organization in the near future. @apmstations monetizing year-round customer engagement with the product. This presentation will look into how and why this kind of change is so necessary. @Schonfeldtopia SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Jeff Boron Lauren Lockwood Seth Rabinowitz Senior Director, Digital Chief Digital Officer SVP, Marketing and Fan Engagement CITY OF BOSTON Communications NEW YORK JETS PEPSICO

FIRESIDE CHAT: Enabling the FIRESIDE CHAT: Engaging the Digital City Digital Consumer Like No Other

In this discussion, Lauren will be outlining the ways in Jeff is the Senior Director of Digital Communications Over the course of this fireside chat, Seth will be which the City of Boston is preparing and facilitating for PepsiCo and will be discussing how the company outlining the ways in which the New York Jets have digital innovation. @lflockwood are looking to equip their communications team more gone above and beyond to engage their fanbase and digitally to better deliver the quality content the rewards for doing so. @sethrabinowitz consumers expect every time. @jeff_boron SPEAKERS IN DETAIL

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Steve Kerchner Beth Buehler Remy Stern Chief Digital Officer AMERICAN COLLEGE OF Chief Operating Officer Chief Digital Officer RODALE NY POST CARDIOLOGY

The Digital Toolbox: Building Performing Open Heart Surgery on New York Post-Digital Products Around Content a Growing Digital Enterprise Transformation Consumers

This presentation will look at the ways in which Beth's Remy will be discussing the changes he has brought unique approach to adapting Rodale's portfolio has to the paper since taking on the mantle of Chief led the company to anticipate the needs of content Digital Officer two years ago. @remystern consumers, building products around their inquiries. @RodaleNews

At the American College of Cardiology, modernizing a diverse array of business lines and a broad portfolio of digital offerings, as well as implementing a comprehensive digital strategy has been like performing surgery on a beating heart. This presentation will describe how this team diagnoses and treats a variety of organizational and technical ailments to create unified and consistent digital experiences for a complex map of user audiences. SPEAKERS IN DETAIL

Keynote Speakers VIEW ALL SPEAKERS

Carlson Choi Monu Kalsi Chief Digital Officer Head of Digital JOLLIBEE FOODS CORPORATION ZURICH INSURANCE COMPANY

Aggressive Expansion in the Digital Advancing the Insurance Industry Age Through Digital

With a chain of restaurants worth over $2bn, Carlson Monu will outline how he is bringing Zurich, one of the has come to Jollibee to oversee their aggressive biggest names in insurance, into the digital age. expansion into the US market. This presentation will @monukalsi look at his vision for establishing a digital voice alongside the emergence of the brand in the USA. @cclemon8 SPEAKERS IN DETAIL

Speakers VIEW FULL ABSTRACTS

Ryan Kroft Digital Expert Jon Mallow SVP, VH1 Specials Industry Leaders SVP, Connected Content MTV NETWORKS IE DIGITAL - EXPERT VIACOM

PANEL: Building a Digital Team Out of a Traditional Workforce

Ryan will be sharing the ways in which MTV have This panel will explore the issues and successes Jon will be discussing the ways in which Viacom have been radically changing their approach to reach their when introducing agile, digital-first thinking to more been experimenting with the digital output of VH1 in millennial audience. traditional workforces. order to engage the millennial audience in new ways. SCHEDULE AT A GLANCE Schedule

Day 1 Day 2 Key

08:00 Registration and Light Breakfast 08:00 Registration and Light Breakfast CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day

08:30 Keynote 08:55 Chairperson Overview KEYNOTE Listen to actionable case studies largely brought to you by Fortune 500 companies 08:55 Chairperson Overview 09:00 Keynote SESSION Listen to actionable case studies largely brought to you by 09:00 Session 10:30 Coffee Break - Exhibition Area Fortune 500 companies

COFFEE BREAK & LUNCH 10:30 Coffee Break - Exhibition Area 11:00 Session A chance to sit down, network and connect with decision makers within the industry

11:00 Session 13:00 Lunch NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 13:00 Lunch 14:00 Session

14:00 Session 16:00 More Speakers Coming Soon

15:30 Coffee Break - Exhibition Area

16:00 Session

18:00 Networking Drinks - Exhibition Area As long as digital keeps changing, we'll keep attending SPONSORS AND PARTNERS Sponsors

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