100 Leading Media Companies Report and Media Companies’ Family Tree Chart AD AGE MAIN 08-18-03 B 1 AADB 8/14/03 2:32 PM Page 1

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100 Leading Media Companies Report and Media Companies’ Family Tree Chart AD AGE MAIN 08-18-03 B 1 AADB 8/14/03 2:32 PM Page 1 Coversheet of an Online File Download From The News, Feature and Data Web Site of Advertising Age Title of the attached .pdf file: The Ad Age 24th Annual 100 Leading Media Companies Report and Media Companies’ Family Tree Chart AD AGE MAIN 08-18-03 B 1 AADB 8/14/03 2:32 PM Page 1 AdAgeSPECIALREPORT 8.18.03 24TH ANNUAL LEADING MEDIA COMPANIES Media elite rebound with 6.3% push in ‘02 revenue; attributable to acquisition. M&A activity is May 2003, network advertising is off 1.3% 10 0 picking up in 2003, though. Liberty Media from the same period a year ago, reports TNS Corp. is about to buy the 50% of No. 100 Media Intelligence/CMR. renewed M&A activity changing media complexity Court TV it doesn’t already own. French Spanish-language TV remains the conglomerate No. 26 Vivendi Universal is medium’s biggest growth sector, surging By SCOTT MACDONALD 9.3%. Cable at the company, which seems shopping Vivendi Universal Entertainment 26.7% in ad spending the first five months of poised to strike AOL from its corporate (USA Network and Sci-Fi Channel among 2003. No. 30 Univision Communications, able tv continues to shine among the moniker, contributed $14.19 billion of its its media holdings). Pending Federal owner of the Univision and TeleFutura biggest U.S. media companies. total, up 12.3%. Overall, cable grew 10.3% Communications Commission approval is networks, is seeking to expand into radio by Abetted by rate increases for basic among the Top 100. No. 7 News Corp.’s purchase of a controlling acquiring No. 86 Hispanic Broadcasting Corp. C and add-on services and increased Media in this report are media distribution interest in No. 8 DirecTV. In the troubled print sector, newspaper broadband and telephone revenue streams, businesses supported by advertising. Revenue Network TV owners could acquire more revenue declined 0.5% to $31.88 billion the medium captured more than one-third, from movies, TV production companies, TV stations if the FCC action to allow the among the Top 100 in ‘02, but newspaper ad or $67.62 billion, of the $195.12 billion contract printing and Yellow Pages is typically station coverage of the networks to extend to spending in ‘03 is up 9.5% through May. generated by the 100 Leading Media omitted from the tallies. 45% of U.S. households from the current Magazine revenue grew 1.6% among the Companies in 2002, according to Total media revenue grew 6.3% for these 35% survives. The House voted to reverse Top 100 to $20.2 billion in ‘02, as trade Advertising Age’s 24th annual report on companies in 2002, compared with a paltry the measure, the Senate has not yet taken it publishers kept the lid on growth. The these media behemoths. 1.8% advance in 2001—the narrowest on and President Bush has threatened to veto consumer side through May 2003 is Cable’s top revenue generator, AOL growth recorded since the 1991 recession, a turnback of the FCC decision. generating 10.3% ad growth, but the trades Time Warner, paced the Top 100 at $28.63 when revenue fell 0.27% for the Top 100. TV revenue grew 5.7% last year, to $33.78 remain in the dog house, down 4.9% through billion from its multiple media offerings, up Very little of the growth in 2002 was billion, among the Top 100. However, through May, says TNS Media Intelligence/CMR. Top media companies by sector RANKED BY NET U.S. REVENUE NET U.S. REVENUE IN MEDIUM NET U.S. REVENUE IN MEDIUM RANK COMPANY 2002 2001 % CHG TOP PROPERTY IN MEDIUM RANK COMPANY 2002 2001 % CHG TOP PROPERTY IN MEDIUM NEWSPAPER CABLE TV 1 Gannett Co. $4,760 $4,795 -0.7 USA Today 1 Comcast Corp. $16,043 $15,599 2.8 Comcast (MSO) 2 Tribune Co. 3,848 3,828 0.5 Los Angeles Times 2 AOL Time Warner 14,192 12,633 12.3 Time Warner Cable (MSO) 3 The New York Times Co. 2,864 2,826 1.3 The New York Times 3 Viacom 5,052 4,594 10.0 Nickelodeon, Nick at Nite 4 Knight Ridder 2,786 2,858 -2.5 The Philadelphia Inquirer 4 Cox Enterprises 5,040 4,067 23.9 Cox Communications (MSO) 5 Advance Publications 2,015 2,025 -0.5 The Star Ledger 5 Charter Communications 4,566 3,807 19.9 Charter (MSO) 6 Cox Enterprises 1,350 1,350 0.0 The Atlanta Journal-Constitution 6 Walt Disney Co. 4,428 4,000 10.7 ESPN 7 Hearst Corp. 1,320 1,323 -0.2 Houston Chronicle 7 Adelphia Communications Corp. 3,426 3,060 12.0 Adelphia (MSO) 8 Dow Jones & Co. 1,250 1,455 -14.1 The Wall Street Journal 8 Cablevision Systems Corp. 3,292 3,064 7.4 Cablevision Systems (MSO) 9 McClatchy Co. 1,052 1,051 0.1 Star Tribune 9 News Corp. 1,660 1,455 14.1 Fox Sports Networks 10 The Washington Post Co. 806 812 -0.8 The Washington Post 10 Advance Publications 1,455 1,247 16.7 Bright House Networks (MSO) MAGAZINE BROADCAST TV 1 AOL Time Warner $4,850 $4,500 7.8 People 1 Viacom $7,490 $7,248 3.3 CBS-TV Network 2 Hearst Corp. 2,190 2,000 9.5 Good Housekeeping 2 NBC-TV (General Electric Co.) 6,763 5,625 20.2 NBC-TV Network 3 Advance Publications 1,950 1,975 -1.3 Parade 3 Walt Disney Co. 4,485 5,398 -16.9 ABC-TV Network 4 Primedia 1,472 1,360 8.3 Motor Trend 4 News Corp. 4,301 3,923 9.6 Fox-TV Network 5 Reader’s Digest Association 854 649 31.6 Reader’s Digest 5 Tribune Co. 1,179 1,074 9.8 WPIX-TV (WB), New York 6 International Data Group 801 959 -16.5 PC World 6 Univision Communications 993 850 16.8 Univision Network 7 Gruner & Jahr USA (Bertelsmann) 772 735 5.0 Family Circle 7 Gannett Co. 771 663 16.4 KUSA-TV (NBC), Denver 8 Meredith Corp. 703 610 15.1 Better Homes & Gardens 8 Sinclair Broadcast Group 731 678 7.9 KOVR-TV (CBS), Sacramento 9 McGraw-Hill Cos. 698 737 -5.3 Business Week 9 Hearst Corp. 721 642 12.4 WCVB-TV (ABC), Boston 10 Reed Elsevier 648 855 -24.2 EDN 10 Belo 658 598 10.0 WFAA-TV (ABC), Dallas/Fort Worth Notes: Dollars are in millions. Media are defined as U.S.-only media distribution businesses supported by advertising. Media revenue, considered estimates, are for latest available fiscal year. Sources: BIA Financial Network (radio, TV), Kagan World Media (cable networks), TNS Media Intelligence/CMR, Audit Bureau of Circulations and public documents. AD AGE MAIN 08-19-02 B 03 and 04 copy 8.qxd 8/22/03 10:20 AM Page 1 August 18, 2003 | Advertising Age |S-3 Viacom 80% ESPN Inc. 20% $16.33 billion net 2 6 domestic sports networks Includes ESPN Radio and ESPN.com; Hearst owns 20% MTV Networks ESPN 8 networks $2.35 billion net/85 million homes In May. Viacom purchased the 50% of Comedy Central it didn’t already own and grouped it with MTV Networks Nickelodeon/Nick at Nite ESPN the Magazine $1.04 billion net/86.2 million homes $168.9 million gross ad revenue BET Cable Network 37.5% A&E Television Networks $278 million net/74.5 million homes $833.7 million net/4 networks Includes A&E, History Channel, History Internation- MEDIA al and Biography Showtime A&E 35.4 million subs/1 of 3 networks $484.9 million net/83 million homes UPN Network Biography $467.9 million gross ad revenue $17.4 million gross ad revenue 185 affiliates FAMILY KBHK-TV (San Francisco) Lifetime Entertainment Services 50% $63.2 million gross/1 of 18 stations 50% $787.1 million net Hearst owns 50% CBS-TV network Lifetime Channel $5.4 billion gross ad revenue $744.8 million net/1 of 3 channels over 200 affiliates WCBS-TV (New York) Disney Channel $210 million gross/1 of 20 stations $735.6 million net/78 million homes TREES One of three networks media is concentrated among the few. nected as the dotted lines attest, abetted in part Aggregate net revenue of the 100 Leading by an "outside" investor, Liberty Media Corp., Infinity Broadcasting Corp. Discover $3.75 billion net $15.9 million gross ad revenue Media Companies is $195.12 billion. The top spun off of AT&T Broadband two years ago. 23 shown by family tree on these pages repre- Just a content provider and investor at this sent 82% ($159.33 billion) of that total. point, Liberty Media holds interest in seven KROQ (Los Angeles) 50% Us Weekly The Top 100 virtually control the market Top 100 media companies and will enter their $53.9 million gross/1 of 185 stations $66.3 million gross ad revenue Wenner Media sold 50% of Us Weekly to Disney 3/02 for national and local advertising. ranks this year when its buyout of No. 100 These 23 companies are highly intercon- Court TV is expected to be finalized. Ⅵ Viacom Outdoor NBC-TV (General Electric Co.) $1.9 billion net/in 90 markets $7.39 billion net 5 KEY Westwood One NBC-TV network 15% Colored boxes indicate the media each company owns and highlight the top property of each $550.7 million net $6.4 billion gross ad revenue Westwood One manages the CBS Radio Network over 2002 affiliates type.
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