Rescon12, School of Engineering and Design, Brunel
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ResCon12, School of Engineering and Design, Brunel i ResCon12, School of Engineering and Design, Brunel ResCon12 Research Student Conference School of Engineering and Design, Brunel University 18-20 June 2012 Chair: Prof. Luiz Wrobel, Deputy Head of School (Research) Organizing Committee: Advanced Manufacturing and Enterprise Engineering Dr. Harris Makatsoris with research student Rajab Alsayegh Civil Engineering Prof. John Bull with research student Nihad Salih Design Dr. Hua Dong with research students Koogin Han, Rafael Mello and Yu-Han Wang Electronic and Computer Engineering Dr. Jo Cole and Dr. David Smith with research students Mohammadreza Behjati, Hamdullah Mohib and Duncan Leggat Mechanical Engineering Dr. Bin Wang and Dr. Jun Xia with research student Chao Xu Research Office: Carole Carr, Research Office (Manager) Janet Wheeler and Rebecca Byrne ii ResCon12, School of Engineering and Design, Brunel Foreword Welcome note from the School of Engineering and Design It is my pleasure to welcome you to ResCon12, the Fifth School of Engineering and Design Research Student Conference. This annual event, which is now a regular feature of the School calendar, aims at giving our research students an opportunity to practice their oral and written presentation skills by presenting their research findings to their colleagues, academic members of staff and industrial collaborators. This year's event is the biggest yet, with around 130 oral and 70 poster presentations, to be given over three days. As usual, the School will be offering a number of prizes to the top abstracts, oral and poster presentations. The abstracts contained in this book focus on a particular aspect of the students’ research, selected to appeal to a diverse audience rather than attempting to describe their entire doctoral project. They have all been peer-reviewed by academics and fellow research students. We would encourage all participants to ask questions and provide comments on the oral and poster presentations, to maximise the feedback given to the students. The ResCon Committee, composed of academics and research students, has invested considerable time and effort to ensure the success of the event. They deserve our appreciation in organising every aspect of the conference. The School is particularly grateful to Dr. David Smith and Dr. Bin Wang, who produced this book of abstracts, and to Carole Carr, Janet Wheeler and Rebecca Byrne, from the SED Research Office, whose administrative support was crucial in making this event successful. I trust you will enjoy the conference and will find these three days interesting and informative. Professor Luiz C. Wrobel Deputy Head of School (Research) School of Engineering and Design Brunel University, UK iii ResCon12, School of Engineering and Design, Brunel Contents Advanced Manufacturing and Enterprise Engineering Page Abstract A-2 Design of a test piece for energy consumption assessment on a CNC milling machine Behnood Afsharizand, Kai Cheng A-4 IT capabilities, Absorptive Capacity and Innovation Performance Abdulrhman, Albesher, Rebecca, De Coster A-6 Service Innovation: Consumer Acceptance of M-commerce in the Airline Sector Mohammed Algethmi, Rebecca De Coster A-8 Integration of Molecular Dynamic with Computer Vision Rajab Alsayegh, Harris, Makatsoris A-10 The Impact of Saudi Arabia’s Culture on Human Resource Management Practices within the Public Sector Hattan Alsharif, Susan Grant A-12 Design of an innovated Delta robot integrating with ‘mobile working force’ and ‘plug-and- produce’ method: modeling, simulation and implementation perspectives Xun Chen, Kai Cheng A-14 A Novel Approach to Supply Chain Risk Management Bilal Chuddher, Harris Makatsoris A-16 Design of an internally cooled smart cutting tool and its application in adaptive machining Saiful Bin Che Ghani, Kai Cheng A-18 Airport terminal performance factor generated from Arena built simulation model by PSO and optimized through MATLAB Mohammed Gronfula, Maysam Abbod A-20 Network Capability Model on the Formation of Capable Teams Ehsan Hosseini, Alireza Mousavi A-22 Abrasive flow machining; simulation and optimisation of flowpath in oilfield exploration tooling Mitchell Howard, Kai Cheng A-24 Assessment of a thermoacoustic heat engine to reuse low temperature wasted heat in food manufacturing Jurriath-Azmathi Mumith, Harris Makatsoris A-26 Performance Measurement - assessment of systems and frameworks for monitoring oil operations Adel Nouara, Rebecca De Coster iv ResCon12, School of Engineering and Design, Brunel A-28 A universal culturally oriented Supply chain network: Exploring the potential for an umbrella culture within a Supply chain network and its impact on supply chain performance Pooneh Pahlavanzadeh Irani, Susan Grant A-30 Measurement and Analysis of Transit Hazards in Commercial Truck Transport Environment within the Bulk Tea Supply Chain in Kenya as a Basis for Establishment of a Focused Pre- shipment Protocol for Packaged Goods in Kenya Arthur Rimberia, Joe Au A-32 Simulation-based analysis on geometry of a diamond cutting tool applied to Nano/Micro cutting Samira Sayad Saravi, Kai Cheng A-34 An experimentation for analytical investigation on micro/nanometric cutting mechanics and physics Worapong Sawangsri, Kai Cheng A-36 Design of an Electrochemical Machine for the Automotive, Aerospace and Medical Sectors Alexandre Spieser, Atanas Ivanov A-38 The Conceptual Design of 3D Miniaturised / Integrated Products as Examined through the Development of a Novel Red Blood Cell / Plasma Separation Device David Topham, David Harrison A-40 Analysis Dark goals of Electric Power Transmission Company by using a CW Curve Chen Wang, Qing-Ping Yang, Kai Chen, Shuxi Wang Civil Engineering Page Abstract C-2 Stability of Dams Constructed on Problematic Substrates Nihad Salih, Philip Collins C-4 Development of Sawdust-Crete Using Wood Waste And Low Cost Inorganic Binders Eboziegbe Patrick Aigbomian, Mizi Fan C-6 Assessing cracking in early-age concrete due to restrained shrinkage with Elliptical ring specimens Olayinka Oladiran, Xiangming Zhou C-8 Modelling of steel connections at elevated temperatures Shuyuan Lin, Zhaohui Huang, Mizi Fan C-10 Fire resistance characterization and modeling of natural fiber reinforced polymer composites Alexander Naughton, Mizi Fan C-12 An Investigation into the Provision of Low–Cost Housing Ghadeer Alfandi, Nuhu Braimah C-14 The impact of procurement method on construction project performance in Libya Alaeddin Ghadamsi, Nuhu Braimah v ResCon12, School of Engineering and Design, Brunel Design Page Abstract D-2 Design management applications to improve female academics' work environment Nouf Al Nassar D-4 Developing an inclusive heating control interface: initial user testing Nicola Combe, David Harrison, Hua Dong D-6 Product Development and Life Cycle Assessment of Novel Retrofit Technologies Incorporating Silica Aerogel Insulation Mark Dowson, David Harrison, Gideon Susman D-8 Sketch-based System for Conceptual Design Islam Gharib, Shengfeng Qin D-10 Mapping Design Process and Radar Analysis of Design Activities Stephen Green, Mark Young D-12 Design leadership for communication improvement via experiential design delivery at the initial stages of new product development Koogin Han, Joseph Giacomin D-14 A Human Centred Software Agent for Online Social Networking Hojung Kim, Joseph Giacomin D-16 Public Service Design for Fear of Violent Crime (FOVC) Hyun-jin Kim, Joseph Giacomin D-18 Art into luxury fashion industry Youjung Lee, Busayawan Lam D-20 Design management led future forecasting model for mobile communications Rafael Mello, Busayawan Lam D-22 Corporate Level Design Policy for Innovative Manufacturing in the UK Jea Hoo Na, Youngok Choi D-24 3D printed thermal management medical device Esteban Schunemann, Sarah Silve, Richard Bateman D-26 Elevating The Perception of Design-led innovation for Saudi Arabia Airlines Maha Shams, Busayawan Lam D-28 Understanding and ranking resident's requirements in care homes Sanaz Sbdollah Shamshirsaz, Hua Dong D-30 Using Islamic-Art in branding to deliver a Distinctive Customer Experience Hadeel Silsilah, Busayawan Lamand, Sarah Silve D-32 Fashioning ‘Conspicuous Creation’ – a user-focused design approach for wearable technologies Odette Valentine, Sharon Baurley vi ResCon12, School of Engineering and Design, Brunel D-34 An Exploration of Modular Woven Electronic Textiles by Design Practice Priti Veja, Sharon Baurley Electronic and Computer Engineering Page Abstract E-2 Centralized dynamic wavelength assignment to save network capacity Rafed Sabbar Abbas, Hamed Al-Raweshidy E-4 Evaluating augmented, non-augmented and spherical simplex unscented Kalman filters in the presence of weak and strong additive noise Jahanzeb Akhtar, Dr Roger Powell E-6 Finding the MRAI optimum value of BGP to reduce the convergence time without harming the scalability Eatedal Alabdulkreem, Hamed Al-Raweshidy, Maysam Abbod E-8 Design of a neural predictive controller for nonholonomic mobile robot based on posture identifier Ahmed Al-Araji, Maysam Abbod, Hamed Al-Raweshidy E-10 Extract depth map from holoscopic image using auto hybrid disparity analysis algorithm Eman Alazawi, Amar Aggoun, Maysam Abood E-12 A data model for processing financial market and news data in electronic financial System for investors with non- financial expertises: the case of Saudi Arabia Abdulaziz Aldaarmi, Maysam Abbod E-14 Investigation of the biological and medical waste management in Riyadh, Saudi Arabia Abdullah Al-Hadlaq, Wamadeva