2014 PA Museums STATEWIDE Conference Confluence of the Past and the Future

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2014 PA Museums STATEWIDE Conference

Confluence of the Past and the Future

Presented by PA Museums Hosted by the Senator John Heinz History Center

April 6, 7 and 8 Pittsburgh, PA Relive a Few Classic Battles

1212 Smallman Street | Pittsburgh, PA 15222 | 412-454-6000 | www.heinzhistorycenter.org A Special Thanks to Our Sponsors

Conference Host Preservation Technologies, L.P. Keytex Energy LLC Senator John Heinz History Center ptlp.com keytexenergy.com heinzhistorycenter.org Reading Public Museum Stifel Nicolaus Investment Services Achievement Awards Sponsor readingpublicmuseum.org stifel.com Phoenixx Design Associates phoenixxdesign.com Richart Graphics The Winter Group richartgraphics.com Government & Public Affairs Promotional Materials Sponsor wintergrouppa.com Phoenixx Design Associates Steel City Displays phoenixxdesign.com steelcitydisplays.com Candy Bags Sponsor Keytex Energy LLC Keynote Speaker Sponsor Warren Associates keytexenergy.com Butler County Tourism and warrenassociates.net Convention Bureau General Support visitbutlercounty.com Premium Advertising Sponsors The Winter Group Butler County Tourism and Government & Public Affairs Conference Program Sponsor Convention Bureau wintergrouppa.com Duquesne University visitbutlercounty.com McAnulty School of Liberal Arts Supporting Sponsors Public History Graduate Program Duquesne University Big River duq.edu McAnulty School of Liberal Arts gobigriver.com Public History Graduate Program Conference Tote Sponsor duq.edu Dorfman Museum Figures Keytex Energy LLC museumfigures.com keytexenergy.com Meadowcroft Rockshelter and Historic Village Heritage Alliance of Southwestern Premium Exhibitor heinzhistorycenter.org/ Pennsylvania Pannier Graphics meadowcroft.aspx heritagealliancepa.com panniergraphics.com Pannier Graphics Hollinger Metal Edge Phoenixx Design Associates panniergraphics.com hollingermetaledge.com phoenixxdesign.com Phoenixx Design Associates Pa Geography Alliance Exhibitors phoenixxdesign.com www.pageoalliance.org A Door to Memories adoortomemories.com Senator John Heinz History Center Prorok Communications heinzhistorycenter.org Gettysburg Seminary Ridge Stifel Nicolaus Investment Services Museum Advertising Sponsors stifel.com Deborah Filipi seminaryridgemuseum.org Taylor Studios, Inc. Keytex Energy LLC Dorfman Museum Figures taylorstudios.com museumfigures.com keytexenergy.com VisitPittsburgh Lascar Electronics Jim Booth Designs visitpittsburgh.com lascarelectronics.com jimboothdesigns.com

1 PA Museums STAFF & Board of Directors Museum Marketplace STAFF Richard Burkert, Executive Director Mueller Center, 5th floor Rusty Baker, Executive Director Johnstown Area Heritage Association [email protected] Carolynne Harris Monday, April 7 Chrisoula Randas Perdziola, Programming Carolynne Harris Museum Consulting 8:00 AM-4:30 PM Director [email protected] Wayne Motts, CEO Tuesday, April 8 The National Civil War Museum Donna Sadowski, Financial Coordinator 8:00 AM-4:00 PM dsadowski@pamuseumsorg James R. Roebuck, Jr., Pennsylvania State Representative The perimeter of Mueller Center will BOARD OF DIRECTORS feature numerous exhibitors President Bonnie Shockey, President representing the diverse needs of the Scott R. Becker, Executive Director Allison-Antrim Museum, Inc. Pennsylvania Trolley Museum museum community. We hope you Thomas Stoneback, Ph.D., Executive Director will take the opportunity to visit with Vice President National Canal Museum our exhibitors during the numerous Steven Humphrey, Executive Director Cara Sutherland, Executive Director breaks interspersed throughout the National Association of Watch and Clock Everhart Museum Collectors conference. We thank them for their support. James Vaughan, Executive Director Treasurer Pennsylvania Historical and Museum Sime B. Bertolet, Executive Director Commission Premium Exhibitors Historical Society of Berks County Pannier Graphics Conference Committee Secretary Phoenixx Design Associates David R. Scofield, Chair, Rusty Baker, Scott Rebecca Lawrence, Museum Program and Becker, Sime Bertolet, David Heltzel, Rebecca Volunteer Facilitator, Ephrata Cloister Lawrence and Chrisoula Randas Perdziola Exhibitors A Door to Memories 2014 Conference Chair Special Awards David R. Scofield, Director Gettysburg Seminary Ridge Museum Achievement Awards Keytex Energy LLC Meadowcroft Rockshelter and Historic Selection Committee Village Pamela S. Quatchak, Chair, Rusty Baker, Lascar Electronics Carolynne Harris, Rebecca Lawrence and Preservation Technologies, L.P. 2014 Special Achievement Awards Chair Chrisoula Randas Perdziola Reading Public Museum Pamela S. Quatchak Richart Graphics 2014 Special Achievement Awards Sponsor Steel City Displays David Heltzel, President/CEO Phoenixx Design Associates, LLC

Silent Auction Silent auction items benefiting PA Museums will be available for browsing and bidding within our Museum Marketplace. The silent auction concludes Tuesday This conference program was printed at 3 PM. Please stop at the registration desk on Tuesday between 3 and 4:30 PM by Lionworks Printing & Graphics at to see if you have a winning bid. Winners need not be present. Arrangements can the Western Pennsylvania School for be made to pick up your item(s). We can also mail your winning item(s), charging the Deaf. All proceeds of LionWorks only for actual shipping costs. Thank you for your support! Printing & Graphics benefit the students at the school who take part Candy Bags in vocational classes in the print shop Please stop by our registration table throughout the conference and fill a bag and gain real life work experience. with some delicious candy for that extra conference boost. Special thanks to Find out more at lwprint.com. our sponsor Keytex Energy for providing us with a little bag of happiness!

PA Museums, 234 North Third Street, Harrisburg, PA 17101 • pamuseums.org • 717.909.4951

2 PROGRAM

Sunday, April 6 3:00 PM Sunday’s events will begin or take place at the Senator Arrive at the Woodville Plantation, the home of John John Heinz History Center. We thank them for hosting and Presley Neville and Western Pennsylvania’s link to our conference. the late 18th century. Built in 1775, this living history museum interprets life during the period of 1780-1820, The History Center is the largest history museum the Era of the New Republic. Watch first hand a Whiskey in Pennsylvania, an affiliate of the Smithsonian Rebellion debate, enjoy late 1700 displays and receive a Institution, and accredited by the American Association sweet treat! Find out more at woodvilleplantation.org. of Museums. The 275,000 sq. ft. museum - recently named “Best Museum” by the readers of Pittsburgh 4:30 PM Magazine - features six floors of long-term and changing Head to one of Pittsburgh’s most historic hotels, The exhibition space, including the Western Pennsylvania Renaissance Hotel, to learn the history of whiskey at Sports Museum, a dynamic museum-within-a-museum, an interactive tasting. Learn about the different kinds and the Library & Archives, an extensive scholarly of whiskey while sampling them for yourself! Find out resource documenting 250 years of life in Western more at renaissancepittsburghpa.com. Pennsylvania. 5:00 PM The History Center presents the most compelling stories Arrive at The Renaissance Hotel. from American history with a Western Pennsylvania connection, all in an interactive environment perfect 6:00 PM for visitors of every age. The History Center is located Depart for the Senator John Heinz History Center. at 1212 Smallman Street in Pittsburgh’s historic Strip District (Pittsburgh, PA 15222). 6:15 PM Arrive at the Senator John Heinz History Center. 2:30-6:15 PM War, Whiskey, Washington: A Whiskey Rebellion Bus 6:30-8:30 PM Tour Welcome Reception Meet outside the Senator John Heinz History Center Senator John Heinz History Center entrance Join attendees, speakers and sponsors for a private hors Brash. Arrogant. Impetuous. What turns a hot-headed d’oeuvres and cocktail reception to celebrate the start young man into the dignified first president of the of the 2014 statewide conference at the Senator John United States? This tour, given by the Rivers of Steel Heinz History Center. Other refreshing beverages will be National Heritage Area, will explore the history of a available. Everyone will have the opportunity to explore young George Washington as he traveled through the museum and participate in a fun scavenger hunt! Western Pennsylvania and experience the adventures that defined him and refined him into the “Father of our Country.” Taste and learn about the whiskey rebellion; a participatory experience of the founding of our country as you’ve never seen it before!

Itinerary

2:30 PM Depart from the Senator John Heinz History Center.

3 The Pennsylvania Alliance for Geographic Education In addition, silent auction items benefiting PA Museums, created the Giant Map of Pennsylvania as a free will be interspersed throughout our exhibitor tables. resource for teachers, museums, and other formal and The silent auction concludes Tuesday at 3 PM. Please informal educators to further geoliteracy initiatives in stop at the registration desk on Tuesday between 3 and Pennsylvania. 4:30 PM to see if you have a winning bid. Winners need not be present. Arrangements can be made to pick up During the reception, we welcome you to take your your item(s). We can also mail your winning item(s), shoes off and enjoy your exploration of Pennsylvania. charging you only for the actual shipping cost. We encourage you to place a post-it note with your name written on it on where you are from. Once all 9:30-10:30 AM conference participants have had a chance to do this, Keynote Address see if you can find any spatial patterns! The State of History in Pennsylvania—Challenges for the Future The PA Alliance, partially funded by National Geographic Andrew E. Masich, Chairman, PHMC and President & Education Foundation, is housed at Shippensburg CEO, Senator John Heinz History Center University. With over 1000 members (register free Mueller Center Foyer, 5th floor online at pageoalliance.org), the PA Alliance welcomes anyone interested in promoting geographic education in Sponsored by the Butler County Tourism & Convention Pennsylvania. Partnership activities are welcomed. Bureau - VisitButlerCounty.com

We thank The Senator John Heinz History Center Pennsylvania’s history for hosting our conference. Discover more at organizations are heinzhistorycenter.org. challenged to achieve their missions and sustain themselves. While the challenges are great, Monday, April 7 the opportunities are Monday’s events take place at the Senator John greater still. By better Heinz History Center. We thank them for hosting our understanding our conference. audiences, pursuing strategic partnerships 8:00 AM-5:00 PM and planning, and taking Registration advantage of new technologies--and all the other tools Mueller Center Foyer, 5th floor in our educational kit--forward-looking museums and historical organizations are on track to become more Registration opens at the Senator John Heinz History effective and sustainable than ever before. Center. Coffee and beverages will be available. Andy Masich is Chairman of the Pennsylvania Historic 8:00 AM-4:30 PM and Museum Commission and President and CEO of Marketplace and Silent Auction the Senator John Heinz History Center. Since 1998, Mueller Center, 5th floor he has provided leadership for the operation of the 275,000 square-foot History Center and its staff of 125 The perimeter of Mueller Center will feature as well as the Western Pennsylvania Sports Museum, numerous exhibitors representing the diverse needs the Meadowcroft Rockshelter and Historic Village (the of the museum community. We hope you will take Meadowcroft Rockshelter archeological site near Avella, the opportunity to visit with our exhibitors during PA, is the oldest site of human habitation in North the numerous breaks interspersed throughout the America), and, most recently, the Fort Pitt Museum. conference. We thank them for their support.

4 Andy has forged strategic partnerships with This follow-up to last year’s New World of Crowdfunding organizations as varied as the Smithsonian Institution, presentation, Crowdfunding for Museums: Lessons the Allegheny Conference for Community Development, Learned will examine the crowdfunding campaigns of Civic Light Opera, Neighbors in the Strip (NITS) and the ten Pennsylvania organizations that participated in Boy Scouts of America, Pittsburgh’s 250th anniversary Pennsylvania’s Top Ten Endangered Artifacts. This was celebration (Pittsburgh 250), and Pennsylvania Civil War the single most ambitious museum-based crowdfunding 150. initiative launched anywhere in the country to date, and it has yielded a goldmine of information regarding Andy serves on the American Association of Museums the efficacy of various crowdfunding strategies. Accreditation Commission and is an active member of Some of these strategies worked and others did the American Association for State and Local History. not. The presentation will also be embellished with He makes regular television appearances on Pittsburgh’s relevant stories from other recent museum-related WQED, winning Emmys for his historical documentaries. crowdfunding initiatives. A recognized authority on the preservation and creative interpretation of history, he has been a faculty member This session will address the relevant areas of of the Seminar for Historical Administration. fundraising and promotion of collections, developed for presentation to an audience of collections care In 1997, he co-authored the award-winning Cheyenne professionals (collection managers, curators, librarians, Dog Soldiers: A Ledgerbook of Coups and Combat, and archivists), administrators, and any personnel with a Halfbreed: The Remarkable True Story of George responsibility for social media and fundraising. Bent—Caught Between the Worlds of the Indian and the White Man —winner of the Colorado Book Award—and Presenters: The Civil War in Arizona: The Story of the California Lee Price is Director of Development at the Conservation Volunteers, 1861-1865 —named Southwest Book of Center for Art & Historic Artifacts in Philadelphia the Year. His most recent book (2007), Dan Rooney: My 75 Years with the Pittsburgh Steelers and the NFL, a 10:45-11:45 AM collaboration with Dan Rooney and Dr. David Halaas, is a Re-inventing the Wheel: Using Skateboarding as a New York Times bestseller. Platform for Community Engagement Library & Archives, 6th floor Prior to joining the History Center, Andy served as Vice President and Acting President of the Colorado Re-inventing the Wheel session concept will present the Historical Society in Denver. Andy began his career with experience and challenges of the staff at the Everhart the Arizona Historical Society (1978-1990) serving as Museum of Natural History, Science& Art in creating director of both the Yuma and Phoenix museums. relevant and contemporary exhibits and programming (including finding funding to support these efforts), in Andy has an M.A. (History/Museum administration) using popular subjects to drive community engagement from the University of Arizona, where he graduated Phi and interest in the organization. To capitalize on the Beta Kappa, magna cum laude. longstanding pastime of skateboarding in global culture, the staff decided to curate an exhibit that would feature 10:30-10:45 AM the history, creativity, community and future direction Break of this unique activity.

10:45-11:45 AM The Curator will speak on organizing the exhibit, and Concurrent Sessions figuring out how to interpret skateboarding with a new perspective, the Director will speak on finding 10:45-11:45 AM creative ways to fundraise for this type of exhibit Crowdfunding for Museums: Lessons Learned subject, and the Director of Interpretive Programs Mueller Center, 5th floor will discuss the outreach and collaboration with new

5 community partners to provide outstanding and unique Noon-1:30 PM programming and events for the exhibit. The area of Special Achievement Awards Ceremony & Lunch relevance is multivalent, and the intended audience is Mueller Center, 5th floor collections and programming staff. Sponsored by Phoenixx Design Associates, LLC - Chair: phoenixxdesign.com Cara Sutherland is Executive Director of the Everhart Museum of Natural History, Science & Art in Scranton Each year, PA Museums is proud to recognize outstanding work by museum professionals and Presenters: museums across the Commonwealth after reviewing Nezka Pfeifer is Curator at the Everhart Museum of nominations from the field. Congratulations to our 2014 Natural History, Science & Art in Scranton award winners and honorable mention recipients!

10:45-11:45 AM Institutional Achievement Awards Heinz History Center Collections - A Behind the Scenes “Pennsylvania’s Top 10 Endangered Artifacts” Tour Conservation Center for Art and Historic Artifacts Meet in Great Hall lobby, 1st floor Philadelphia, PA Accepted by: Laura Hortz Stanton, Director of Learn how the History Center cares for its collection – Preservation Services, and Lee Price, Director of from the Collections Management Area where artifacts Development are catalogued and prepared for exhibit, to the mount making shop and photography studio. Be among the first to tour the History Center’s new Sigo Falk Collections Center with Courtney Keel, Chief Registrar at the Heinz History Center, where a Visible Storage exhibit will open this November. Visit the new storage facility and talk with Collections staff about the challenges and opportunities they faced in moving the museum’s collections. Limited to 20.

10:45-11:45 AM Ice House History – A Behind the Scenes Tour Meet in Great Hall lobby, 1st floor Both fun and educational, this project offered an Join Anne P. Madarasz, Museum Division Director and engaging opportunity to raise public awareness of the Director of the Western PA Sports Museum, for the back state’s collecting institutions and their preservation hallway tour of the museum complex. Learn about the needs in 2013. It succeeded in generating media challenges of doing public history in an old ice house, interest in all regions of the state—and nationally, as well as the great spaces it affords. Hear our war as well—and raised funding for the conservation of stories and victories and share some of your own on this ten beloved artifacts. In addition, it has challenged whirlwind behind the scenes tour. Limited to 25. Pennsylvania’s museums to engage with new social media opportunities to promote the wonderful stories 11:45 AM-Noon embedded in their permanent collections. Break “The Blood is the Life: Vampires in Art & Nature” Everhart Museum of Natural History, Science & Art Scranton, PA Accepted by: Cara A. Sutherland, Executive Director

6 Creating a “Turning Points: Civil War, 1863-1864” new model Mercer Museum of the Bucks County Historical Society for the field, Doylestown, PA this ambitious Accepted by: Cory M. Amsler, Vice President for exhibition Collections & Interpretation project tapped into the current Marking the pop culture sesquicentennial vampire craze, of the Civil War, and featured a this provocative unique multi- and compelling disciplinary exhibition examined approach how citizens in Bucks using the museum’s permanent collections enhanced County and the by artifact loans. The broad spectrum of subjects and nearby Delaware objects, all of which were blood or vampire related, Valley navigated the inspired creative opportunities for interpretative war’s most pivotal programs and community collaborations that attracted years. Hundreds visitors of all ages and interests and provided fodder for of artifacts, documents and images from the Mercer social, cultural and scientific dialogue around a topic Museum and Library collections, supplemented by many people find exciting, dangerous and intriguing. borrowed items, immersed visitors in the midst of the conflict, from home front to battlefield, and challenged Institutional Honorable Mentions them to consider where they might have stood on “Farm Days 1866” the issues and debates of the day. A diverse array of Bradford County Heritage Association programming accompanied the exhibition. Troy, PA Accepted by: Debbie Lutz, Program Chairperson PA Museums Director’s Award “Voices of Duty and Devotion” Gettysburg Seminary Ridge Museum Gettysburg, PA Accepted by: Barbara Franco, Executive Director

Widely considered the flagship project for the 150th anniversary observance of the Battle of Held on the grounds of The Heritage Village and Farm Gettysburg, a Museum, this two-day, free event used the book turning point Farmer Boy by Laura Ingalls Wilder, as inspiration for of America’s educational displays, living history presentations, Civil War, the demonstrations and hands-on activities that together Gettysburg with the museum’s historical buildings and artifacts Seminary explored how daily life differed from 1866 to 2013. Ridge Museum opened on July 1, 2013, the result of a longstanding partnership between the Seminary 7 Ridge Historic Preservation Foundation, the Lutheran Honored for his leadership, Theological Seminary at Gettysburg and the Adams initiative and commitment, Mr. County Historical Society. The interactive permanent Roe has significantly expanded exhibition, Voices of Duty and Devotion, interprets the the Trust’s programming, battle’s decisive first day on Seminary Ridge, the care community involvement and of the wounded and human suffering that took place impact over the past five years. within the Seminary during its use as a Civil War field He has served as project manager hospital, and the moral, civic and spiritual debates of and curator for the temporary the Civil War era. exhibit, The Fiery Trial: York County’s Civil War Experience, PA Museums President’s Award & S.K. Stevens and also created a Second Saturday lecture series, which Memorial Award has grown in popularity and attendance. He worked “From Slavery to Freedom” with local high school AP History course students to Senator John Heinz History Center develop theatrical videos accessible by the smartphone Pittsburgh, PA app, AURASMA, and replaced an essay competition Accepted by: Samuel W. Black, Exhibition Curator & with a technology-focused media contest for students Director of African American Programs in grades 3-12. By helping to forge programmatic links between the departments of education, curatorial and library & archives, Mr. Roe’s efforts have created a more complete visitor experience. He worked previously at the Daniel Boone Homestead and Berks County Heritage Center.

Special Thanks to... PA Museums offers very special thanks to Phoenixx Design Associates of York, PA, for generously underwriting this year’s Special Achievement Awards program. Founded in 1998 Recipient of both the American Association for State by PA Museums Board Member David K. Heltzel, and Local History, Leadership in History Award for 2013, Phoenixx Design Associates, LLC has three and African Diaspora World Tourism, Flame Keepers divisions of expertise—Entertainment Design, Award for Cultural Exhibition 2013, this groundbreaking Marketing & Advertising, and Commercial & exhibition highlights the anti-slavery movement, Residential Interiors. For more information, abolitionism and the Underground Railroad, and the please visit with David at the Phoenixx Design impact of 19th-century activism on the modern quest Associates table in the Marketplace as well as for civil and human rights in Pittsburgh. Through through phoenixxdesign.com. artifacts, paintings, immersive museum experiences, rare documents, interactive activities and audio/video components, visitors trace the evolution of the region’s African American community, embarking on a journey 1:30-1:45 PM that begins in 18th-century Africa, crosses the Atlantic Break Ocean on a re-created slave ship and ends in 21st- century Western Pennsylvania. 1:45-2:45 PM Concurrent Sessions Individual Award—Emerging Museum Professional Daniel Roe, Director of Education 1:45-2:45 PM York County Heritage Trust, York PA Refreshing and Revitalizing Your Exhibits Like a Pro Mueller Center, 5th floor

8 We all know that funding is tight! Learn to redress your 1:45-2:45 PM exhibits like a pro! Layout, design, key features and Pennsylvania Civil War 150 Roundtable: “Ending the materials to refresh and revitalize your tired exhibits Sesquicentennial with a Bang!” without breaking the bank will be explored during this US Steel Foundation Boardroom, 7th floor session. Join an open discussion about Pennsylvania’s Civil War This seminar is for anyone that handles exhibits within Sesquicentennial. With commemorations of the Battle your organization. Designers, maintenance staff, of Gettysburg and the Gettysburg Address behind us, executive directors, - just about anyone will benefit it’s time to take stock and look at what is on the table from this session. Any organization from art museums through 2015. What has been successful? What is to historical societies will not only learn from the lecture remaining as unfinished work? What will be its lasting component of this session but will also be able to legacy? ask questions regarding specific situations during our question and answer segment. Discussion Leaders: Karen Dougherty Buchholz, Chair, PACW150 Presenter: Andy Masich, Chair PHMC Dave Heltzel is CEO of Phoenixx Design Associates, LLC in Beth Hager, Chief, Education and Outreach, PHMC, The York State Museum of Pennsylvania

1:45-2:45 PM 2:45-3:00 PM Double Your Money: Strategies for Annual Fund Break Growth Library & Archives, 6th floor 3:00-4:00 PM Concurrent Sessions Many small to mid-size museums deploy membership and annual fund programs that are stable, yet 3:00-4:00 PM experience little growth. At a time when financial The New Normal - and How to Live with It resources are tight, learn how to utilize your mission, Mueller Center, 5th floor collections and related assets to improve the annual fund and/membership. Learn how to take simple steps Every day museums are experiencing dynamic shifts to increase the annual fund and/or membership to in adapting to changing audiences, economies, and improve your fundraising bottom line. Small efforts can new technologies. Some call it the “new normal”. This yield big rewards! session will focus on how to lead organizations through mission transformations and organizational change in Participants will review fundraising concepts and order to reinvent themselves, renew partnerships, and specific tools to improve fundraising outcomes. Part of reinvigorate their missions. Whether you’re a “suit” or this session will include experiential work, creativity is a “creative” here’s how to freshen, regenerate and even essential! Come prepared to design your own doubling reinvent your organization. strategy to vastly improve financial resources for your institution. Based on a business analysis of a Smithsonian-affiliated museum case study which recently crafted a big- Presenter: deal merger, this seminar offers, in how-to form, the Joan Mummert, CFRE is President and CEO of the practical, positive and passionate specifics to take back York County Heritage Trust in York and has 34 years to your respective organizations--and employ. It’s all of nonprofit experience, 20 of those devoted for about benchmarks, self-analysis, engaging your board fundraising and community, to survive and THRIVE. It’s a colorful case study which will get you to say more than “I can do that.” Participants will leave saying “I must/will do that!” 9 Presenter: 5:00 PM Dr. Tom Stoneback is Vice President and Executive Pittsburgh Sampler Bus Tour Begins Director of the Delaware and Lehigh National Heritage Bus Departs from theSenator John Heinz History Corridor and National Canal Museum in Easton Center

3:00-4:00 PM Itinerary Past and Future in the Present: Fostering Partnerships with Early Childhood and Older Adult Providers 5:00 PM Library & Archives, 6th floor Depart from the Senator John Heinz History Center.

One of a museum’s key responsibilities is to meet the 5:30 PM needs of audiences across the lifespan. Educators from Arrive at The Nationality Rooms, where you will the Frick Art & Historical Center share their experiences enjoy traveling around the world while visiting the in cultivating partnerships to provide programming for Nationality rooms at University of Pittsburgh’s famous audiences ranging from pre-kindergarten to seniors, Cathedral of Learning. The classrooms represent effectively both honoring the past and serving the the ethnic traditions of the people that settled in future. the Pittsburgh area through the years. Whether its Austria, Czech Republic, Ireland or Ghana, enjoy some Museum educators and administrators can benefit of the 29 classrooms that are decorated in the style from this session, which focuses on audience building of each country they represent! Find out more at through community partnerships. A special focus nationalityrooms.pitt.edu. on working with neighborhood and other local organizations that serve early- and later-life audiences 6:30 PM offers insights on some of the challenges as well as the Walk next door to Heinz Chapel for a docent-led tour potential tangible and intangible rewards of partnering of this beautiful non-denominational chapel which with organizations that attend to the unique intellectual, was a gift to the University of Pittsburgh by Henry John social and emotional needs some of the youngest and Heinz, founder of the H.J. Heinz Company, to honor his oldest members of our community. mother. It is renowned for its beautiful stained glass windows with 391 identifiable people such as William Chair: Shakespeare and Florence Nightingale. Find out more at Amanda Gillen is Director of Education at the Frick Art & heinzchapel.pitt.edu. Historical Center in Pittsburgh 7:00 PM Presenters: Depart for dinner at the original Primanti Brothers Laura Ainsley is Assistant Curator of Education, in the Historic Strip District where you’ll learn the Adult Programs at the Frick Art & Historical Center in unique Pittsburgh history of the Primanti sandwich Pittsburgh and its connection to the city’s steel heritage. Named Susan Bails is Assistant Curator of Education, The Frick the “Manliest Restaurant in the U.S.” by Men’s Health Art Museum and Community Programs at the Frick Art Magazine, their signature sandwich style made it easier & Historical Center in Pittsburgh for millworkers and truck drivers in the Strip to take a quick lunch break! Find out more at primantibros.com. 4:00-4:45 PM Break 7:30 PM Reminder: Marketplace and Silent Auction open until Arrive at Primanti Brothers. 4:30 PM in the Mueller Center, 5th Floor 8:45 PM 4:45 PM Depart for the Duquesne Incline and enjoy a ride on a Pittsburgh Sampler Bus Tour and Dinner century-old funicular, one of the few left in the nation! Meet in Great Hall lobby, 1st floor Check out the historical photographs and old newspaper 10 stories about Pittsburgh displayed throughout the 9:30-10:30 AM upper station and get a special visit to the interior of Keynote Address the incline to learn about the operation of the gears and Strategic Investment in Arts and Culture, A Key to the machinery. Find out more at duquesneincline.org. Transformation of Pittsburgh Bill Flanagan 9:00 PM Mueller Center, 5th floor Arrive at the Duquesne Incline. Thirty years ago with the 9:45 PM collapse of its industrial Departure for the Senator John Heinz History Center. base, Pittsburgh’s economy hit rock bottom, with a metro unemployment rate close to 20-percent. Tuesday, April 8 However, civic leaders Tuesday’s events take place at the Senator John Heinz from business, government History Center. We thank them for for hosting our and the non-profit conference. sectors came together in partnership to remake the 8:00 AM-4:00 PM Pittsburgh region, today Registration home to a diverse economy with strengths in energy, Mueller Center Foyer, 5th floor finance, manufacturing, life sciences and IT.

Registration opens at the Senator John Heinz History Mr. Flanagan will share Pittsburgh’s transformation Center. Coffee and beverages will be available. story and the many reasons Pittsburgh has gained global recognition as one of the America’s best places to 8:00 AM-4:00 PM live (Economist Intelligence unit – 2011). In addition, Marketplace and Silent Auction he will highlight the significant role that the region’s Mueller Center, 5th floor cultural and outdoor assets have played in the remaking of the region, thanks to strategic investment in arts and The perimeter of Mueller Center will feature culture and outdoor recreation. numerous exhibitors representing the diverse needs of the museum community. We hope you will take The region’s cultural institutions have become critical the opportunity to visit with our exhibitors during partners in economic development as they capture and the numerous breaks interspersed throughout the capitalize on the area’s rich cultural heritage. Together, conference. We thank them for their support. they provide a world class quality of life to match the region’s increasing economic opportunities. In addition, silent auction items benefiting PA Museums, will be interspersed throughout our exhibitor tables. Bill Flanagan is executive vice president, corporate The silent auction concludes Tuesday at 3 PM Please relations for the Allegheny Conference on Community stop at the registration desk on Tuesday between 3 and Development and its affiliated organizations – the 4:30 PM to see if you have a winning bid. Winners need Greater Pittsburgh Chamber of Commerce, the not be present. Arrangements can be made to pick up Pennsylvania Economy League of Greater Pittsburgh and your item(s). We can also mail your winning item(s), the Pittsburgh Regional Alliance. charging you only for the actual shipping cost. Bill supervises investor relations activities for the Conference and Affiliates, including fundraising, membership services and educational programming. He also oversees organizational communications. In this role, Bill hosts Our Region’s Business on WPXI-TV and 11 the Pittsburgh Cable News Channel (PCNC), a Sunday a charrette they have developed to help institutions morning business affairs program the Conference work through key goals, outcomes, and parameters for produces in partnership with WPXI-TV. As president of new initiatives. The Pittsburgh G-20 Partnership in 2009, Bill helped to organize the public/private partnership of organizations Just like a strong distillation, this 100-proof planning from across southwestern Pennsylvania that came charrette brings together experts from diverse together to welcome the world for the Pittsburgh disciplines, eliciting various perspectives, areas of Summit. impact, approaches and obstacles for success. The charrette is a one or two-day concentrated effort that With the City of Pittsburgh, Allegheny County and provides a needs assessment, identifies constraints VisitPittsburgh, the Allegheny Conference was one and opportunities, defines the scope of the project of the four founding members of the partnership. As and determines project specifications. Participants executive director of Pittsburgh 250, the celebration of can include institution leaders, staff, key stakeholders, the 250th anniversary of the naming of Pittsburgh in creative thought leaders and community members. 2008, Bill supervised a multi-year, 14-county initiative that included signature projects and events, along The charrette is designed for institutions that don’t have with grassroots initiatives planned by a 200 member the time or resources to engage a major planning effort commission and involving more than 300 partners and but still can benefit from a multi-disciplined focused supporters. investigation and workshop.

Prior to joining the Conference in September 2001, Bill Chair: had covered the economy of southwestern Pennsylvania Carolynne Harris is Principal of Carolynne Harris for almost 20-years, much of it as money editor of Consulting in Philadelphia KDKA-TV, where he was Pittsburgh’s only broadcast reporter devoted exclusively to business and personal Presenters: finance, and where he hosted The Sunday Business Aaron Goldblatt is Partner of Metcalfe Architecture & Page. Bill came to the region in 1982 as a general Design in Philadelphia assignment reporter for the television station. He has Victoria Prizzia is Principal of Habitheque Inc. in written about personal finance for The Pittsburgh Post- Philadelphia Gazette and KDKA-AM. Karen Young is Executive Director of Fairmont Water Works Interpretive Center in Philadelphia A graduate of Northwestern University (B.S. Speech), Bill holds a Master’s Degree in Journalism from the 10:45-11:45 AM University of Missouri-Columbia. Building Resiliency: Preparing PA’s Museums for Emergencies 10:30-10:45 AM Library & Archives, 6th floor Break Pennsylvania’s museums, historic sites, and cultural 10:45-11:45 AM institutions are at risk from natural and environmental Concurrent Sessions disasters as hurricanes, tornadoes, and floods become more frequent in the Mid-Atlantic region. Over the past 10:45-11:45 AM ten years there has been a concerted effort to address 100-proof Planning emergency preparedness by forming Alliance for Mueller Center, 5th floor Response chapters in several regions within the state, by holding disaster planning classes throughout the state Institutions contemplating a new initiative -- such as a as part of the Save Pennsylvania’s Past initiative, and by major exhibition refresh, expansion, renovation, or new convening meetings that have brought together leaders large program – could benefit from a focused, creative from both the cultural community and emergency look at their opportunities. Session leaders will describe management agencies. These efforts have been helpful 12 in advancing our collective preparedness, but the the moments that made them great. The Immaculate disparate actions have not yet let to effective statewide Reception. The home run. Olympic gold. Super Bowls. or regional response protocols. Stanley Cups. Experience the unforgettable and almost forgotten tales of Pittsburgh sports through hundreds To help address the need for further emergency of artifacts, more than 70 hands-on interactive exhibits preparedness and cooperation in Pennsylvania, the and 20 audio-visual programs. Limited to 25. Two tours Conservation Center for Art & Historic Artifacts (CCAHA) available. applied for and received an IMLS National Leadership grant to form the Pennsylvania Cultural Resilience 11:45 AM-Noon Network (PCRN). Started in October 2013, PCRN is Break designed to strengthen Alliance for Response networks in the state, to offer affordable training in preparedness Noon-1:30 PM and recovery, to foster greater communications with PA Museums Annual Meeting and Lunch emergency management agencies in the state, to establish a trained Pennsylvania response corps, and to Agenda created statewide protocols for response and recovery. Welcome and Call to Order: Scott Becker, President This session is intended for museum administrators, curators, collections managers, security personnel, and President’s Report other staff that are involved with emergency planning, response, and recovery at their institutions. The Excecutive Director’s Report: Rusty Baker, Executive presenters will discuss tools for museum emergency Director preparedness, the various components of the PCRN, and highlight opportunities for institutions to become active Treasurer’s Report: Sime Bertolet, Treasurer and engaged in the program. Nominating Report: Bonnie Shockey Chair: Laura Hortz Stanton is Director of Preservation Services Presentation of the slate of nominations to the at the Conservation Center for Art & Historic Artifacts in Board of Directors Philadelphia Q and A/Discussion: Scott Becker Presenters: Miranda Nixon, MLIS, is Preservation Coordinator Adjournment: Scott Becker at the University of Pittsburgh Philip Barker, is Director at the PEMA Western Area Of- 1:30-1:45 PM fice, Pennsylvania Emergency Management Agency, in Break Indiana, PA 1:45-2:45 PM 10:45-11:45 AM Concurrent Sessions Guided Tour of Sports Museum Meet in Great Hall lobby, 1st floor 1:45-2:45 PM 100 Tips to Bring Your Membership Development Discover the Western Pennsylvania Sports Museum, Program Into the Future a state-of-the-art museum at the Senator John Heinz Mueller Center, 5th floor History Center, through this tour given by Anne P. Madarasz, Museum Division Director and Director of the Yes, you’ll leave with 100 ideas to increase revenue! Western PA Sports Museum, and staff. Enjoy the great Good membership and development programs works of Maz and Mario. Art and Arnie. Roberto and provide more than funds. This session highlights basic Franco. Suzie and Swin. A place where you can relive assumptions and then provides steps to implementation. 13 We will examine the development cycle and how Presenters: to engage our colleagues, our staff, our Board, and Donna Cashdollar is on the Museum Board of Directors our CEO in programs that serve long term needs. and Graphic Designer at Indiana University of Emphasis will be placed on low-cost or no-cost ideas Pennsylvania in Indiana, PA for small museums. This program is for membership/ Rhonda Yeager is Visual Resource Curator, Instructor and development staff, CEOs and board members. Museum Curator at Indiana University of Pennsylvania in Indiana, PA Presenters: Sheldon Wolf has worked in the museum fields for 2:45-3:00 PM more than 25 years. For two years, he was chairman of Break AAM’s Development and Membership Committee, and he served on the AAM national Program Committee. He 3:00 PM has been a frequent presenter at conferences, including Silent Auction Concludes AAM, NEMA, MAAM, SEMC, PA Museums, and others. Presently, he is a consultant based in the Philadelphia Please stop at the registration desk between 3:00 and area. 4:30 PM to see if you have a winning bid. Dana Hines is CEO of Membership Consultants and co- author of the essential text, Membership Development, Winners need not be present. Arrangements can and the recently published, Pulse of Membership 2012. be made to pick up your item(s). We can also mail She has been a presenter at numerous regional and your winning item(s), charging you only for the actual national conferences. shipping cost.

1:45-2:45 PM 3:00-4:00 PM Working Towards a Common Goal: Promoting Access Concurrent Sessions to Museum and Archival Collections Library & Archives, 6th floor 3:00-4:00 PM From Historic Site to Attraction: The Economics of Participants will discuss how the University Museum Heritage Tourism and the Special Collections & University Archives at Mueller Center, 5th floor Indiana University of Pennsylvania have collaborated to promote and improve access to museum and This session will provide an overview of the economic archival collections. Discussion will include developing factors of cultural and heritage tourism. Sustainability collaborative partnerships that led to grants and for museums and history-related sites/organizations and projects that have benefited collections in both creating a new fundraising stream or further developing departments. one of heritage tourism will be explored.

The intended session audience is museum professionals Chair: and volunteers who are interested in learning how a Mike Piaskowski serves as Chief for the Rivers, successful University Museum can promote permanent Partnerships, and Heritage Areas Section within the art and cultural collections, regional artists, and shared Department of Conservation and Natural Resources, archival collections in an academic environment. The Bureau of Recreation and Conservation in Harrisburg panelists include University Museum Board of Directors and university professors who have participated in the Presenters: curatorship of multiple museum exhibitions. Sherris Moreira is Director of Group Tours at Pittsburgh Tours & More in Pittsburgh Chair: David Primm is a Market Research & Economic Impact Harrison Wick is Special collections Librarian Consultant in Pittsburgh & University Archivist at Indiana University of Pennsylvania in Indiana, PA 14 3:00-4:00 PM The Confluence of Slavery and Freedom in 19th Shortly after the conference, attendees will Century Pittsburgh receive a link to a conference survey via Library & Archives, 6th floor email. Your participation will help ensure future conferences that best suit your needs The Heinz History Center’s award winning exhibit, From and provide the most positive experience Slavery to Freedom will be discussed using the activism possible. We thank you in advance for your of the regions abolitionist history as a back-drop. This consideration! paper will present the project strategy used to develop the exhibit, scholarship, education, and outreach result with a special focus on the presentation of two main components in new research and digital installation. Special Thanks to... This session will focus on the development of the exhibit ...all of our wonderful speakers who have donated their project and its structure presenting the background time to be with us today. PA Museums greatly and behind the scenes look at exhibition programming. appreciates their efforts! Especially important are the planning structure and the lessons learned that will definitely lend to the next multi-level initiative. ...Steven C. Perdziola for donating the conference program design The session will rely heavily on archival collections, research methodology, and donor relations to show how the confluence of museum work impact the education ...Ken Shockey who has donated the conference and presentation of history. photography for countless years

Presenter: Samuel Black is Director of African American Programs ...the Senator John Heinz History Center including: at the Senator John Heinz History Center in Pittsburgh • Andrew Masich, President & CEO 4:00 PM • David Scofield, Director of Meadowcroft Conference concludes • Betty Arenth, Senior Vice President • Samuel Black, Director of African American Programs • Cara Bull-Trombold, Events Coordinator

• Stephen Bullick, Educator • Courtney Keel, Chief Registrar Future Conference Locations • Anne Madarasz, Museum Division Director/Director of Western Pennsylvania Sports Museum 2015 • Maura Minteer, Director of Events Harrisburg • Matt P. McCrerey, MixStirs Cafe/Catering service • Tonia Rose, Director of Administration 2016 • Ned Schano, Director of Communications Reading • Breanna Smith, Administrative Assistant, Executive Division More information • Robert Stakeley, Education Outreach Coordinator coming soon! • Lauren Uhl, Museum Project Manager and Curator of Food & Fitness ...along with special thanks to any additional staff not mentioned that helped make this conference possible!

15 © C. M. Russell Museum of Western Art

Realistic Conservation Figures DORFMAN Forms Since 1957 MUSEUM FIGURES, INC. Since 1996

Keytex Energy Congratulations to PA Electricity • Demand Response • Natural Gas Museums on a Successful As an honored member, KEYTEX Energy applauds 2014 Conference all the great work of PA Museums. F F F F

Patrick Trushell Best Wishes from Director of Regional Sales O ce: (724) 468-6500 Deborah Filipi, Former Executive Director, KEYTEX Energy Mobile: (609) 312-1823 Fax: (412) 774 2998 Email: [email protected] PA Museums

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In association with the Senator John Heinz History Center Avella, PA | Washington County | 724-587-3412 | www.heinzhistorycenter.org

18 OUTDOOR SIGNAGE AND FRAMES OUTSIDE OF ORDINARY

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New Academic Programs

Duquesne University Welcomes PA Museums to Pittsburgh Expand your expertise with a graduate degree in Public History from Duquesne University. As one of the region’s leading Public History programs, we provide a ﬁrm grounding in professional and theoretical coursework, along with internships in Western Pennsylvania’s leading Public History institutions. Our ﬂexible master’s program allows for full- or part-time study and offers competitive tuition scholarships and graduate assistantships.