Lee Kum Kee Food Co
FOOD SECTOR Lee Kum Kee Food Co. Ltd. Jiangmen City, China Group: Lee Kum Kee International Holdings Ltd. Wrap-around casepacker !"T$%"&'(&)**&+&(,-& o understand the dynamics T !"#$%"&$'(%)%"'(*+)#,-."- +" (%%*"# "/')'#"#$%"0,%0" !"#$%" 1%0,2"3'/%,." (%" !"#$%"4+)'%)#"0,%0)"'(" the country that, based on a complex social, economic and industrial architecture, extends among the 5%#, 6 2')%)" !"7 (8"9 (8.":$%(;%(." Macao and Guangzhou. <$%"*%/%2 65%(#" !"#$%)%"20,8%"+,40(" =%(#%,)"')"#$%",%)+2#" !"0"= 54'(0#' (" !" /0,' +)" !0=# ,)" '(=2+*'(8" government intervention, private <$%" &$'(%)%" = 560(-S)" 620(#" '(" 4+)'(%))" )#,0#%8'%)" 0(*" 0" )%,'%)" !" B'($+'" N" ?'#$" 0" 6, *+=#' (" 0,%0" !" local, national and transnational D.EFF"$%=#0,%)."')"#$%"8, +6S)"20,8%)#" dynamics. P!0=# ,-QI" This is the economic context in It has relied on SMI experience and which Lee Kum Kee was created #%=$( 2 8-" ! ," #$%" 60=>08'(8" !" '#)" and developed, now leader in sauce bottles in completely closed #$%" 6, *+=#' (" 0(*" 50,>%#'(8" !" =0,*4 0,*" 4 J%)." 6%,! ,5%*" 4-" #$%" )%0) ('(8" )0+=%)" #$%" 4%)#" >( ?(" !" :5'!2%J'" ?,06@0, +(*" =0)%60=>%,." ?$'=$" 0,%" #$%" -)#%,@!20/ ,%*" )0+=%" WP 400 model, equipped with the and soy sauce. 6,%! ,5%*")%60,0# ,)"'()%,#%,I Lee Kum Kee HOW AN INTERNATIONAL BRAND IS BORN #S)" $0,*" # " '508'(%" #$0#" 0" I )5022"=0,%2%))"5')#0>%"*+,'(8" #$%" = >'(8" !" -)#%,)" =0(" 2%0*"# ")+=$"'(#%,(0#' (02"!05%I" Yet this is exactly what happened to Lee Kum Sheung in the late nineteenth =%(#+,-."! +(*%," !"#$%"$ 5 (-5 +)" = 560(-." ?$'2%" ? ,>'(8" 0#" 0" )5022" restaurant selling oyster soup. K(%"*0-."?$%("$%"?0)"= >'(8" -)#%,)" 0)"+)+02."L%%"9+5":$%+(8"2 )#"#,0=>" !" #'5%" 0(*" #$%" 6, 2 (8%*" = >'(8" !"#$%"! *"%50(0#%*"0")#, (8")5%22" #$, +8$ +#"#$%">'#=$%(I" M#" ?0)" (2-" #$%(" #$0#" #$')" =$%!@ '(/%(# ," ( #'=%*." ?$%(" $%" 2'!#%*" #$%" 6 #S)" 2'*." #$0#" #$%" -)#%," ) +6." normally liquid and clear, had #+,(%*"'(# "0"#$'=>"4, ?(")0+=%"#$0#" )+,6,')%*"$'5"4%=0+)%"'#"80/%" !!"0(" unparalleled and incredibly delicious aroma and taste.
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