PIZZA INDUSTRY FAST FACTS 2019 THE OUTLOOK

INDUSTRY IS FAST CASUAL STRONG COOLING DOWN1 Oversaturation is to blame 60% of pizza operators increased their sales in 20181

LABOR PAINS

MINIMUM DEPLETED MENU PRICE WAGE HIKES LABOR FORCE INCREASES EXPECTED

PIZZA CONNOISSEURS

43%

of consumers eat pizza at least weekly2

YOUNG & DEMANDING CHOOSY WILLING TO TRY Better Technology: 49% REGIONAL PIZZAS For ease of ordering want more authentic 1 and delivery 2 2 pizza offerings 65% New York-style More Transparency: 44% Want to know what’s in 2 choose operators who use 54% Chicago-style their pizza1 high-quality/fresh toppings Quality Ingredients: and ingredients2 26% St. Louis-style2 Fresh, healthy, local, authentic1 44% 2 choose operators who 26% California-style have the best crust2

MAIN PLAYERS 3 1. 2.

Domino’s Pizza Hut 3. 4.

Little Caesars Papa John’s 5. California Pizza Kitchen

GROWTH CHAINS 1 1. 2.

MOD Pizza Pizza Rev 3. 4. Pie Five Pieology Pizza Co. Pizzeria 5.

Blaze Pizza

THE DOMINO’S EFFECT

DOMINO’S TECHNOLOGY INNOVATIONS ARE SETTING NEW EXPECTATIONS Introduced smartwatch ordering Initiated text-based emoji ordering Launched delivery cars with warming ovens Implemented Amazon Echo ordering Started zero-click ordering on smartphones Launched GPS customer trackers to schedule on-time cooking for pickup orders Testing drone delivery abroad Testing self-driving vehicles for pizza delivery

We are as much a tech company as “ we are a pizza company. -Patrick Doyle, former Domino’s CEO” EMERGING MARKETING THEMES

Pizza operators are gaining traction through a variety of marketing tactics

ONLINE CONTENT ENGAGING LOCAL IS KING INFLUENCERS • Websites • Bloggers • Social • Community Leaders • Review Sites • Patrons

SOCIAL SELLING

INSTAGRAM FACEBOOK • Quality Photos • Quality Photos • Consistency • Consistency • Engagement • Engagement

1. 2019 Pizza Power Report, PMQ Pizza Magazine 2. 2018 Pizza Consumer Trend Report, Technomic 3. “Top 100 Pizza Companies,” Pizza Today 2018 WANT TO KNOW MORE? Contact Kevin Wilson, President, Esrock Partners at 708-349-8400 or [email protected]

Esrock is the only foodservice brand activation agency that leans on 40 years of strong industry relationships for real insights that shape our common sense marketing solutions. Find out how our exclusive services can drive results for your business at www.esrock.com 708.349.8400 | esrock.com