About Us: The Garden State Film Festival was born in 2002 after a chance encoun- ter in a Sea Girt, New Jersey grocery store by film industry veteran Diane Raver and the well known Hollywood actor Robert Pastorelli. Mr. Pastorelli and Ms. Raver were able to bring an all encompassing event to the State of New Jersey. It premiered in 2003. Since that time, industry notables such as Glenn Close, Christopher Lloyd, Batman producer Michael Uslan, Austin Pendleton, Kurtwood Smith, James Gandolfini, Clarence Clemons, Bruce Springsteen, Lainie Kazan, Diane Ladd, Laura Dern, Bebe Neuwirth, Armand Asante, Sally Struthers and our biggest supporter Ed Asner as well as others have lent their support.
2 Who We Are: Lauren Concar Sheehy – Executive Director As a content creator, Lauren has written, produced, directed & edited many award- winning television programs for Cablevision, Bloomberg TV, Brookdale TV & other media outlets. In addition, she is a senior video production specialist, avid certified editor and professional makeup artist with numerous credits to her name. Concar builds programs that make New Jersey a state where undeserved communities and diverse populations have equal access to arts programming. Lauren is the Executive Director of the Garden State Film Festival spearheading all day to day decisions.
Kristen Dirato – Director of Operations KRISTEN HAS 18 YEARS’ EXPERIENCE IN THE TV AND FILM/VIDEO INDUSTRY. SHE CURRENTLY WORKS AS A VIDEO NEWS EDITOR FOR CBS3 PHILLY / KYW-TV. SHE HAS ALSO WORKED IN THE INDUSTRY AS AN ASSOCIATE PRODUCER, PRODUCTION MANAGER AND COORDINATOR FOR THE MUPPETS ON SESAME STREET. AFTER 10 YEARS MANAGING A TV STATION THAT BROADCAST TO OVER 30,000 HOMES LOCALLY, KRISTEN TRANSITIONED TO TEACHING TV AND VIDEO TO HIGH SCHOOL STUDENTS. SHE HAS EXTENSIVE EXPERIENCE COORDINATING IN THE FILM AND VIDEO INDUSTRY WHICH IS INVALUABLE TO OUR ORGANIZATION.
Diane Raver – Founder/Treasurer Ms. Raver has enjoyed a long history in the realm of film and television production. Ms. Raver began her career in film in 1980. By 1987 she was the first woman president of a commercial production company in New York City. She and her late husband relocated back to her native home of New Jersey in 1994, to provide a better quality of life for their three children. In 1999 the family had the opportunity to spend a year living in France outside of Nice. It was there on a visit to Cannes that the idea of the film festival was born.
3 HONORARY BOARD:
Ed Asner, Actor Richard Kind, Actor Armand Assante, Actor Diane Ladd, Actor Siobhan Fallon Hogan, Actor Bebe Neuwirth, Actor Brian Frankish, Producer Austin Pendleton, Actor Chance Kelly, Actor BOARD OF DIRECTORS: Eric Ascalon Esq. Diane Raver Chair, Garden State Film Festival Treasurer, Garden State Film Festival Attorney / Art Agent / Client Development Expert Film Producer / Director for the Art & Design Industries A NJ Non Profit Rosalie Rosen Corporation Lisa G. Black Philanthropist Film Producer / Guild Member / Entrepreneur / Executive Strategist / Artist management David w. Schoner, Jr New Jersey Motion Picture and Stephanie Clineman Television Commission / Film Producer Secretary, Garden State Film Festival Theater Manager, Stockton University/Dante Hall Theater Joseph Sernio Actor / Entrepreneur / Marketing Agencies David Holtzman Owner, Holtzman Gallery / artist Brian J. Sheehy, Sr. Financial Professional / Rugby Coach / Heather Brittain O’Scanlon Peer Recovery Specialist and Recovery Coach Vice Chair, Garden State Film Festival / Actress / Film Producer
4 Introduction:
We invite YOUR company to be a part of this cinematic Adventure that attracted more than 25,000 in 2019 as a way for you to reach OUR audience which is unique in the State of New Jersey.
Our event not only provides novice and aspiring film- makers, actors, writers, composers and others interested in careers in the film business the opportu- nity to meet and network with industry professionals in an atmosphere conducive to learning and mentoring, but a destination event like no other in New Jersey. We are happy to continue our legacy in Asbury Park as well as serve as an engine for the city’s vitality through arts, commerce and culture. The artistic philosophy of the Garden State Film Festival is rooted in the celebration of the inde- pendent film genre and the creation of a forum
CONTINUED ON NEXT PAGE 5 Introduction Con’t:
where local and other independent filmmakers can exhib- it their work. It was also created to pay tribute to New Jersey’s legacy as the birthplace of the American filmmaking industry in Thomas Edison’s Menlo Park laboratories where he invented the first film cameras and projectors, to Fort Lee, where the original studios were founded.
In 2020 GSFF will present over 200 of the best current independent films from around the globe, professional panels, educational workshops, open talent casting call and other events, all showcasing a truly unique mix of culture, art & genres. Our event not only enriches our local community it brings attendees from literally all over the world.
See you at the movies!
The Garden State Film Festival is a 501(c)(3) nonprofit corporation.
6 GSFF Year-round Community outreach:
The Garden State Film Festival prides itself on the extensive year- round outreach for youth groups, schools, seniors, military and other nonprofits. it presents throughout the tri-state area and serves theSE communities with: • “Best Of The Fest” and other programs featuring an array of award-winning short films from around the globe • film making Clinics and outreach initiatives serving more than 15,000 film enthusiasts from all walks of life to: - develop media literacy - cultural awareness - global Understanding and, - a lifelong appreciation of cinema • programs aimed to cultivate imaginations, introduce students to filmmaking careers and expose all of us to the very best the cinematic arts have to offer in A media-saturated worlD 7 GSFF locations 2020 ASBURY PARK and surrounding areas: Easily accessible from the tri state area by • air • car • mass transit Asbury Park offers an optimal setting to experi- ence filmmaking at its finest. Visitors are drawn every year to the: • spectacular coastline • fine dininG • music venues • shopping and recreational activities that the Jersey Shore has to offer.
8 FESTIVAL Venues: GSFF has multiple screens showing films each day.
Partners include: • the Berkeley Hotel - Kingsley Room - Continental Room • The Asbury Hotel • Paramount Theater • Jersey Shore Arts Center along with many others.
All provide a fantastic viewing experience during the Festival weekend.
9 Special events & Illustrative programs:
• all events are highly accessible and attractive to attendees • workshops and professional panels all with celebrity attendees such as: Glenn Close - 2004 Bruce Springsteen - 2011 Ed Asner - 2013, 2014, 2015, 2018 Laura Dern - 2014 Diane Ladd - 2013, 2014 Bebe Nuewirth - 2014 Christopher Lloyd - 2018 James Gandolfini - 2007 Sally Struthers - 2016 Armand Assante - 2015, 2018
CONTINUED ON NEXT PAGE
10 Special events & Illustrative programs con’t: • networking opportunities with local and Industry influencers • Professional panels hosted by industry leaders such as: IFC State Wide Field trip Showtime • workshops for aspiring filmmakers, actors and enthusiasts hosted by industry leaders such as: Laika Sesame Street • Film screenings • Student Screenings • Two Red Carpet Events • Gala opening reception and screening • Black Tie Awards Banquet • Open talent casting call for all ages • Screenplay reading with celebrities such as: Ed Asner Siobhan Fallon Hogan Armand Assante James Wilder Diane Ladd Langston Fishburne Artie Pasquale Richard Kind Chance Kelly Xander Berkeley 11 Attendance Demographics:
AGE HHI UNDER 2o - 17% 201k+ - 8% 20-29 - 17% 151-200K - 14% Over 55 - 18% Less than 35K - 8% 45-55 - 21% 101 - 105K - 24% 30-44 - 27% 36-50K -22% 51-100K - 24%
EDUCATION ETHNICITY HS DIPLOMMA - 4% NATIVE AMER./ALASKA NATIVE - 1% DOCTORATE - 6% BLACK/AFRICAN AMER.- 18% SOme College - 15% PREFER NOT TO ANSWER - 6% Some Graduate - 17% HISPANIC - 8% Masters - 22% Other/ Multi-Racial - 5% Bachelors - 36% ASIAN PACIFIC/ISLANDER - 18% CAUCASIAN - 49%
12 social media #gsff: AGE RANGES 13-65+
Facebook https://www.facebook.com/GardenState FilmFestival @GardenStateFilmFestival • 28K+ REACHES...and it keeps rising! • 7.3K+ people like us • 17,690+ post engagements
INSTAGRAM @gardenstatefilmfestival • 3,630+ followers • AUDIENCE: 54% WOMEN 46% MEN
TWITTER @GardenStateFilm • 5,430+ followers
13 Extensive media exposure:
• 28,000+ Social Media Followers • 17,000+ active email subscribers • 82,000+ emails opened and clicked through annually • 100M HH with coverage from 100+ domestic international press outlets. • 9M+ trade impressions via editorial from 40+ national/local publications. • High level media value due to broadcast, TV, digital and radio reach.
14 Media Coverage Valued at $150,000K - $200,000 per year
• Variety • FIOS 1 News • Elvis Duran and The • Atlantic City Weekly Morning Show on Z100 FM • journal-news.com • Hollywood Reporter • surfline.com • NJ 101.5 Live Broadcast • Huffington Post • 107.1 The Boss • Philly.com • WPG talk radio • patersontimes.com • IheartRadio.com • Out In NJ • Getty Images • Philadelphia Enquirer • New Jersey News 12 • Courier-Post • Irish Central.com • WJLK 94.3 The Point • Brookdale Radio • Newjerseystage.com • 90.5 The Night • Patch.com • Brookdale TV • tribune india • Asbury Park Press • CBS online • First Look • Celtic Life
continued on next page
15 Media Coverage Con’t.: • The Today Show • Forked River Gazette • NJ.com • centraljersey.com • Movieline.com • Tehran Times • SHOOTonline • NJMonthly • Shore News Today • Press of Atlantic City • Atlantic County Woman • New York Times • Film.com • Industry Magazine • CurrentMovieReviews.com • Two River Times • BroadwayWorld.com • The Coaster • northjersey.com • The Star Ledger • Vimeo.com • Instagram • JohnsHopkins.edu • Twitter • Home News Tribune • Facebook • THE Daily Journal • Townsquare Media — • Ocean County Observer WOBM Radio 92.7 FM • Chasing News • Courier News • WBGO • etymologyfilm.com • Press Communications • irannewsdaily.com • 1450 WCTC • iran.timesofnews.com
16 Join our other great sponsors:
17 Executive Featured Supporting Sponsorship Mega Mogul Mogul Producer Director Star Producer Player Player Red Carpet Amount $50,000 $25,000 $15,000 $10,000 $5,000 $2,500 $2,000 $1,500 $1,000
Ad in Journal Back Cover (4/C) Inside Front (4/C) Full Page (4/C) Full Page (4/C) Full Page (4/C) 1/2 pg (4/C) 1/2 pg (4/C) 1/4 pg (4/C) 1/4 pg (4/C)
Recognition in: Press Releases – Local, National, & International X X X X X X X X X Web Link Sponsor Page X X X X X X X X X Digital Media – (Facebook, Twitter, Instagram, Youtube) X X X X X X X X X Website banner ad X X X X On Screen Promo: All Film Events*** (50 different unique 15 Sec. Promo 5 Sec. Promo audiences) Signage at Featured Events*** X X X Marketing Table at Specified Event X X X X Product Distribution X X X X
VIP Badges 30 20 16 12 10 8 6 4 2
Screening Event Tickets 100 75 50 25 20 18 14 12 10
Ticket Discount Code X X X X
Award Dinner Tickets 2 Tables for 10 1 Table for 10 8 6 4 2
Logo Placement:
Posters - 3000 X X X X X X X X X Post Cards (5K Promo & 60K Direct Mail) X X X X X X X X X On Screens Prior to all Screening Blocks (50 different unique X X X X X X X X X audiences) Step ‘N Repeat – Logo in all photos X X X X Banner Placement*** X X X
Awards Banquet Event Sponsor X
Gala Cocktail Event Sponsor X
Digital Tile Ad ONLY (GSFF app) X X X
GSFF APP Push Notification X X X
*** Sponsors must supply their own. *** Not All Benefits are applicable for in-kind contributions.
18 thank you for your support!
19 contacts: LAUREN CONCAR SHEEHY Executive Director [email protected] 732-841-7999 DIANE RAVER Founder [email protected] 732-272-4023 GARDEN STATE FILM FESTIVAL [email protected]
20