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THE MACARONI JOURNAL

Volume 51 No.2

June, 1969 JUNE, 1969 SIMINA. ON EGGS DAD'S SPECIAL DINNER PACKAGING PERSONALITI1~S Macaroni Journal ,. June 06i

.....' .. tl ...... PrrsidcGI ••••• •• • •.. •.•• • •• Peter J. V:Viano 112...... ". n,.1 ...... aI p... , ...... r , ...... r...... ". Vic< Pm...... Vlncca. r/. La Ro...... n. 2oc1 Vic< Pm...... VI_. 0e00mn1co Seminar on Ell' ...... 11+'..... Jill VIce Pm...... F ....k Denby Allen ••••• 1_. ,r.tt .. a... I.,.a " Com"",n" by Samuel M. H.... F.D.A. ..•...••.. 5 .-~ ...... Eucuth.. 5

;J)ir«l.... Ikhyd"w Mea' and Poultry hem, ..•.•• • ••... 14 MERCHANDISING Neither Mr. Underwood nor Mr. Kensen was abl. 10 promote Eastcrr Am: Robert J. C..... Lnttr R. Thu"",,,. Ir. Dad', Special Din~r ...... 16 his panicullr product with all the vigor and aggressiveness required for today'. marketing VIDCaI. F. LaRosa H. Edward Toatr techniques. They simply didn't know aboul pefluasive packaging and ellective merchandis­ I~ PtIlqriDo Pl ul Vcrmylen Ocrl llN Whe •• Germ and Cutin as Protein Suppkmtnb ...... •• ...... • I B ing. Rosson i. on the other hind. does know about such thing ••nd makes good use of the Ceo .... Am: knowledg •. Not only do we design and produce Illes-promoting packages ; we also plan P. Dcebf AIleD .....rl . ViriaIIo Markclinl New ProdUC'tl •.•••••• . •• ••••• •. • . • 22 and implement successful on·the-package Illes promotions : Special Price OII.rs (cents-oil Albert RobiIio Roben H. WiDiams RaIpb Sull Albert S. W.bs or refund deals). Premiums (coupon or .nclosure). and Product Tie-Ins (with another Caulion un Durum Crop-Laic Planlin, ...... 28 product in the lime line or with an IlSocilled product in someone else'. line). There'. this WtItCl1l Arca: inventory-and· money· living advantage. too: Order only the precise number of promotional I'atcyDc~ Emn. ScarpeUi Ou Pool loob t,.1 Parbp n, in lhe Seventin ...... )0 V...... OeD ,1<0 packages needed for the campaign-and . till enjoy the economy of large-volume prices. nl, ell< Loadin, AutomlW ...... J2 Funher informllion? Gladly I Just say the word and we'lI get it to you promptly. 1Il.uJc: SnaIo Ate .. NkboIu A. RouI Indc:a to Advertisen ...... • . .•. . . . •• • • ..... 36 AnIII E. Davis I ...... LTujquc KamctIt I. Forbes Robert WUIIIIII fDl IETTEI IIElCHAlDIII16 nlOU6H PACKUIIS Roymuad O1acrrIIi Walter VdlalllllC. Ir. Jut Prcddeutl: C_., PIa.,. Robert I. eo.... l.kml E. SklMCr ROSSOTTI LITHOGRAPH CORPORATION Fred SoodaIon C. Fred Mueller A special wnoel lor Dad (cllurn Herb-Mustard GlunJ Executive Ollie ..: Norlh Berl.n. N. J. 07047 AIbat bvarmo c. W. lack Woll. I.e, 01 Lamb scn-cd .ilh Calico Noodles. Recipe> Ire on Emu.... RIIGIOCII. Ir. Loui, S. VqnlDo r" ... 16. ROSSOTTI CALIFORNIA PACKAGING CORP. HorKC P. Olola S.n L.. ndro. California 94577

ROSSOTTI MIDWEST PACKAGING CORP. ~Ion ..'" TN MoconW Joumol is reaWe'red _ ith Ifw U.s. Potent Offke. _Ie _...... 00 per ""' Evanston, IIIlnol. 60602 ,.. ______--' 7.50 per 'tM' PublI"-d mDI""'" br the Notionol MocoronI MonufoctuNrllwto. dation as Itt oUklo1 pWlic.otlm Unce MDr. 1919. !/nolo '-' SI.OO ...... '-' _ _ _ __fI.OO .... SecGnlkIou '*'. poid 01 ~ 'NiIcDn*t.. I ..... 1969 3 SEMINAR ON EGGS

OliZ .bet, ~rOnI plan' manacen the price that they u_ to be. But • and ~U auppl",. mel tor • • miMf S we """ I. 101M crntlve ~'~:: '~ ~ OkalO April ..... 1$..11. They vWlN with man empha.it on • the Chin,o ....re.nllle Exe"'n,. to IUrantn .nd more emph.... witnna ,,,tuff' ,radio. and then the ftftient't. Thl. II a put 01 the ~U b.nklnt plant 01 S=:!'ekle, DroIh· cNlna. whlth wUl nquln' en. b, IndUll". lowmment. cdIK.,lot' .....rcMn wOl'ldnl tOiether, W. lAP."""", forward 10 worttln, with ,ou." H.roId Y. William&., presicinl 01 tha lrutitu\e 01 Arnerkan Poultry Indllt­ 00aUtr CoodnI trift. dKlIired IhilI noodle muutac­ lin. Warpre' Hu.ton, IdmtUSc di. turtrl .. rood pfOC'tlaOl"l and b~ ~or of 1M Institut. of Amerinl of pe,.verantt .nd pa .... l'Ontroi over O.e enti~ operation. of problem' IOI"ln, an an Indu.trywlde men. should haw an onrridlna con­ Poult" Indul1riu reviewed the d wri """",'~~IIo~ Food I... are not new; from the ....rt with the raw malerial. bull a. ClPpoK'd 10 prnent orientation cern fa.' lhe wholnomenna of .n 01 the ral and becterloJOCktI rnethocla IfW \hi 10 badl Into history before lhe ri.ht throulh to the ftnithed prociun, on thf'C'lcln. out Indlvlttu.1 1Inna. wid prod­ In,trtcIinta in Ibnr ftnlahed examination 01 ell producU. Thit ot ChriIt, .nd Owlr ob}Ktl" hal JUIt .. ~nU, IJ thrft ,ean a,o. Alain. to point out the nftd for qual. un.. "1f ,.ou do not hu. thll C'ODC'em, ducWd '"" for total aolkht f.t by berm to protKt ,he tonlUlMI'. _e found that In e.amlnln. 30t Am· ity aaurance. we would Include theM IOU an ,Gina to run Into lroPolbie with hydrol,. MEI'A Jolle color Ow trieftte of sanitation it rela­ p," 01 donwttlc ellL .1 of them, or points In .n,y lood proJ,..m: en Pro­ I... 81m melhod lorpe,... 'I ..., 01 Ihi rood and ON. AdmlnlltnUon and __ to me"" 0' 1,1 .. It hat ... 28 per ftnl. were contaminated .lth mote pef'lOnll tleanUnHI amona «1ft­ rubUc: lIultb ofBd.lJ who .,. clallJ' In Uql,l}d or froun en whU ... rapkU, In ftC'ent yun. pa.... salmonell •. Today the record Is muth ployt'eJ. ( 21 Ifne an eft'mh'e emplO)'H bKom1nC mote and man qt.aa1it,­ toIublUtJ' 1Mlhod. palatabillt.r Int. .Ince PUleur "tablbhed the better• • nd I drm't want to .in,le oul he. lth .urvel1lanc-e Pf'DIram, ,,, Train lhe bKitrial analy." 01 prodlK'J Lon.dow and active in C'onaUM' pro-. eu Itlf·propaptln. nature of _au. there mll\'e been probleml employ"" to pre~re. handle. and atorw oo includJ", ....rial plat. taunt. coUlon. __~~i

To meet your requirements DEMACO offers you the widest possible production ranges for long goods. continuous lines and short cut continuous lines.. Before buying investi!late the many features and odvantages of the DEMACO lines. l ...... wh.'.... you. nlld•• DEMACO h.l,. you to o..... to fo.to. ond with ....to. p ..fih.

If you have a production problem. We hove the solution.

Call or write for details. DE FRANCISCI CORPORATION

·~5 Metropoli_ " .... Brocklyn. N.Y. 11237. U.S.A. Cable: OfMACOMAC • Phone: 212.386-9810 w.... m Rop.: HOSKINS CO. P.O. 112, Ubor1yVill •• illinois. U.S.A. Phone: 312-362.1031 So ... M. "'Vat .. ,.., ,ou IM.nt Un. Ma..... n .t QunUon: 11 then much 01 • varian,. t .... II . 'hat tM Oowmment be<.UII! ,ou hne 10 handl~ the tan and ell' 10 bakeriH !"... ~n donI' for H._ 01 . Procr.m will be. La.t Stp­ put II In a t.nk of water. ".n, noodle )'r.n. but • hl,her prlC'l' It paid for tht' Hu.aton of tM AlMman lAItltul. of In ..a aolld.i whe sprtdftcatlons n,II (Continued from pap S) PouIlr1 IndwtriH .. xplaln thl rnant for 4S Pu ('ftt! r thtJ bou,hl e.IJ and thou.hl manufK1u~n tnef1!l, .tKk t.m In ttw produrt when .·e romr Inlo '0'" perloc" 1M blalOCk.1 qualit" COIItnt Mod .wI· _leal and bocIorIoIocknl malh"'" AI\Iwet: F'roren ,allu for the noodl. lad • ,ear'l tuppl" but now they prweain. room .nd allow IIwm 10 of produC'tion. On the whole, the uler II abUl'" 01 • wide variel, 01 f~ dnlaa. r.. the nam1nation 01 "U prodUct&. IndUltl)' pntrall, require 4S per C'et\l , the manel for more bl'nu. th.w room temperatu~, but this i. a hal to rnnJider what hb In·pl.nt &IV· estlmatt wun" n.nltlc. danprou. prK1lct .nd It ma, r.tch I.Ip In ...re In handlin .. Ilorl,t', .nd m.r· toanttln. and devitft 1hal an ",.,..,.. Earl .... today.,ou JaW an ea brukln, I"Q loUd.. There 1.1 no point In the ' J!, ,OU 101M ed Ih"'ah lho Unlled Sta.... Tho Cen· openUon wbon runctkIn It ... to handle hrend. cS..Uwrlnl 4U pet emt ~ IltMftt: Thfte II one f.nor Ih.t with d.' ... kl't toIt of the product. tM ...... W .... meat propt'rl, bl'ror. _1AoIII_ ter will malt. ,.alb&. • betttr national 48 per emt. 'nI" " ... aptdIkatlvn. , ot been conaickrtd In thl" ditru.· QuHtion: Whal .bout puh'1!riain. procram 01 IUl'VtI1lUft 01 COftIUmtor nnnlnl. Of C'OU"', INn1 of ,OU "re and the,. ahould bt no problem In .Iboul the tarm ftock dlsap~lrtnc fruen aI.bt ot 'rolen "U,! prociurlJ IOf' rnkrobioIackal taU tOf' !lOW ..... dried ... ooIidJ, and U , ...... u.alt. l-olor dbappl'.rtnl. AJ, t~, amen AM.... r : The main problem If you UN Dan a.rdMr til MUton 0 , Waldbaum '""'"" r.DA DUtrid. and oc.htr ha .. had an opportunlt¥ to vUlt a dr7- diJappnr. poulllT and fiJi pro­ C'aM ,. thl P<*Ilblllt, of Un .havlnls. Cumpan), prwdkttd thai the n, xt C"Oft. loYtnunengl -..ada tna plant ,au would ... aulth 01 the ho6It ... ~ Into 11 ...... ; ~~ An op. The,.. aN tlpered pl •• tlt Plrlea,e.'!' on .umer bill to rome wi ot Conl",u ,,·111 ..me Pf'OC'ftIlnI «qU1""'"t plUl a lNat Morris IkIInoIdor ~ tho ..I> .0.000 binS. hu a InIaU thl" market that would m.ke lhi, meth. be for m.netateN'}' In.pectlon of ell man at the _lnlna I1HI tanu. Vlt .. jed of tMdInl for color. H. obeerv.. 10cb7. He b not lolna to pro­ od r.. ulblt. produrt •. Th" _ill ronr bolh Intl'1l.Ille EGG IllAlCllS .AHIL ~ d.rJlq unit., . hlken. I"Ir. thai .vtral , ..,. '10 the ttt'd Indutt..,. t ... It • Iou. Ind Intent.le c:ommtrn. HE hlahllahl D/ lho IIomIMr ... The air that I. UMd tar the d"l", unltl deridtd to ..t Into the .U buJlMJL the put, a IIMII ftotk OWMr who PrutonU" ,·olunl.". In'pI'('tion ap· ,.... throulh an ablolute .Ut.r .,... TEaP WI•• plDeI d~ ." ThI"7 nn tarp RotJu. and the .UmlN­ to 400 blrdJ would t.k. a loa Robert EctlHton 01 Hennin,wn pti ... onl, 10 pllnt. In Intent.te rom· and the _ 0/ lho Ioadl ..... -...... tho I... WM II tNt t.. the I*k· lion 01 the IIMU tU produrer alJo April to JUN. and tve".bod, w •• Food. obMrwd that the probltm. ot mtlTt. TMrw .re lOme II planl. operat. In ..w.tUon. , .... roama Ind .....,.. The)' .... V. 1_ IInlDo aatnI rooms. .llmlnattd a IOWft of IUppJ, that pr0- bu1 ..... below the coet 01 pro. handU", tfOlltn ..... c.n t.. tlimln.ted In, undtr voiunt.". in.pl'('tlon. with are te1npenlure caatniW 10 .. to 0b­ f'UL V. .I... IIeft1nc:uII Com.,...,. vided dHp ,00k rotor. With t.nn ftocti . So the IOUrct 01 .upp'" loda, If dritd .....,. UMd. Dried "U' .re .boul SO planl, In Intent.l.. rommel"t'e tain .. c~ to nndlUona .. II Zannvtllo. Ohio; M.I E. ICrtaeI. M_ ItarUe dllappearina. thtn .N 11111 Cfltaln I~ dur.. ~n' from . ·hat It wu JUII Picked In ISO pound dNm. or SO pound that do not ha,', In.pKilon, Then! an! Ea Corporation, IWuu ClI7. JIIo. .-Ible ,. """'lOW tho """" .... ralll," whe,. dark ,ollu C'an be pur· bout and tin be paC'ked In balch·.be aboul ao plant. b,.aklnl eo•• · ho .rt' ....ri; Morris IkIInoIdor ., ....Id lUt. to mention that ,our ct.... d, bullho do.... 0/ ..... " lad"" pM"ka,H. There a~ f'l"OnomiC!t In han· In Int ....t.te commt'rtt. Ikhnc_. ...,... """'1__ 101 be ...1_ Brothrn. Inc .. Chkl,o. 0I1nob: Leon· ...pldl,. dlln, .nd .Iarale. Dritd eo. f'K"I!'lvtd The IrJulalion hun', ,J.lled )'et, bul ard P. Balla.. Ball.. Ea 1'nId.... 1:«. and Inn. entaInl, .. are no4 ..... to "Some , ••,. .,~ we cla.ed our oper· .nd uNCI wUhln thirty day. tan be thl" bill ••re In the hopper. While the .-ollon, ZanOIvtll •• Ohio; _ .. Ee· t ..11 ,ou from whom to W7. but ,ou .1I0ftJ In Mlnnnota .nd mowd to tM held at room temperature without d.· Drpartmenl of AJrlnllture handle. 'lui· should beJ. lht with whom ...... H...... Fooda, Inc., tom,.,., Soulh with thl" lhou,ht of produdna read, to be IllIrn out. ftvlen tKtabl.. thln,e.. but It lhe procluC't h •• unl.". InJ~lona today. lhen! II a pot. ,au .re d~ Today, ,aur Nplt.b1e Sprina1l

N..... I Mea-' M ...... A.__ h.. ' ...... /1 ....1 Del COron .... - Coronado, Caillomia 9221...... IM.I ... SulMhy. July 13

~ T..... T1J-.. HE San mtco .... 011.. con .... A hIahIT .. ...s ... __ TtlOIII YbIton much \0 .. ud much ~lIUoe an The W ....Uoe &s- Bull Fight to do al.. with ...... toaYntJon 1..­ ,- wID bo &1_ ..,. c:-,.n.. Me>:lcon Shopping filii .. a. cltl Coroudo HoteL -eo.pn...... Jai Alai Gornes ~a.a.," ~.n ,au bat ednlll~ 1&17 __.. 10 bo ...... ,. -.. 0/ _ .,_ ..,. anlYI., euI>'. L c-.lr. ..,haw ...... __ ...... I __ btl... the tanorenUan buItaNI ItU1I .Wba_... MonHY, July 14 ...... , -m.,. I." 14. .... "a)'iaI data ..... -1IInc u- .. ~L Stele ...... I ....." at'kr Itl t'OMhuion wllh the 80udI of .... DIqo Is ...... , ...... H• .,. Pmident', Message Directors Meet"" ... the IftCIrftlaa of .... Uewtu.. 1 0--'"" DIu ... Jul, n. ' LaM. _ .. dIarp ., .... H..,. rood Consumers Panel San OWeo .. the best 01 CalUama. Mens, IIMnl 'hem...... __ lnri\ld to Girl Watchers with • d... h of lntauu.al a. .. dlllC\* InItlU p1anaJq: and .. of .,... Luncheon ...... 'Of' &at. uo, aduau, just • Jbort ...... H• .,._. ft""" minula ...., hom the de. A ~ Iu_ 10 .b.... lbo Ice Breakers Party Coronado Hotal to Tljuana. ....kG. wi", wut be tanled wUl t.lun Joe !nJor e'ftfJ'thlnc from dut7~t,.. thopo Ika&In. ~I ., .... 1...... _ TuetHy, July 15 plftI to tt. uritnwnl of nrina. bun· _ ., Olrl W...... bo will ..... Me •••••••t Matten ",ht.. and j.1 ,1.1 on t~ ....1c4ftd. .n CUll ""How 10 Watch GlrlI IucnIt­ In fortl'ft count". .'~ . tulb'." Computer Sciences San OW,D "en I ....rful wortd ",. lradll,-! -W _ ...1111 ... Manufacturers Panel 01 w.Lfl', with two ,..., bQ. and lwo. an Jtallan DlaMr PaI1J ... nlahl Innl, mU... of aand, btllfhn. TIU .... • DInM,.o.- .... I ...... Italian Dinner Porty ,our pkk: ..lilaC ....Ift' ak"na. ..1m...... L mine. IU..... 1bhIoc. p" cllYina...... DIqo will bo ...... IboIr WHII.l4lay, July 16 nina. Or ""tUN out 10 the opn .1 -...... ".. A bool.... wtlb Iha M...... MI. 0IIIdal CaImdar ., _ .. can bo .... .lwrt u.. hdftC' Ocun II alive with Grocers Panel flahtlnl p.me IIh. taiMd f ..... dollar tram the 0IIdaI EnJoy the ...dtnwnt of San DMto -.. AaDI...... "...... Ouldo. Macaroni os Navy Zoo. with the ....Id· ...... ltd aN- P. O. ao. _ .... DIoao. CallI...... Chaw mal C'OI*tion II, 12S Knt of Juab ttop. nllJ. Spaghetti Safari lral ..WftI. and btIUIltU) Balbo. Par\. AddIIIonaI W ...... ~ And rilit •• World. with perfonn· non" caa be obta1Md tram ...... - Pions In. dolphins. nrt C'apUn kll*, wha•• Ina 1_ .... IlIoIo c._...... s Election of Officers brautiful •• rn.kb. and '.pane. pearl VIIt... Bun.u. DO A ItrItt. Ian Dinner·Dance ilh-en. DIoa .. CallI...... nlol. Or take ,our pklt or It ,ear·round UnlUd AIrI.... had • opdaI .... Thunday, July 17 nolf toU ..... 010,0 _ .. r •...... ,.. I • • Vol. II. Tent.ltv. conwnUon plana call IOf' • Ho- I. nu. baa _ .._ ...... DI_MnI "-fart or I".... ruelftC hom on-the­ ...... s ...." pkI.... ., oIa\Ils 10 Special nlion Ral •• I~ mAnti re.arm from a C'OftIUmH .. in the IftL ",,-i.e _ ...." ...... _I eo.. .. ,•• MI 10 turther pu...... of dbtribu...... H_ .... O...... _ .hanwhU•• make ,our plans now to Single. . • •. $ 16 Uon prob~ trom lhe &I'OCft' ••"w· I.... bad ...... I.. • IIIDIIr s,tend the alb Annual Meetlna of 11M' DoubI.. • • • • $ 19 ,)Oint 10 ptam tor the .... summer ap.. pia...... 10 I.... ., .... DIeco .... N.tional ....ronI Manuletturen ~ Ocean Iron, lanai. • $30 "hettl Sat.,1 10 dunam COWltly tor tood ...... 0/ .hIch we wtn bo ..... * * * IOdation., .nd wrlle to Vincent L,rons. .!dllon trom around lhe countly. 10 ImCI ,au upoa nqual. Fror.l otIke ...... r. Hotel del C0ro­ Pa.1ot Suil.. $40 nado. C.r"DU40. CaIUomU n111. tor Child in some room ...... u.n.. 01 porentl $ 5 u, , ...... roquIrwt tho oddIlian brand name. It malen pren, lood mnt of aU low Inrome houaehokb had unKftplable le"et. of blood prot.in, Of l,niM aDd thb can be made ...u...... donn" It! If ,w're .00n, to tell MARKmNG NEW PRODUCTS Four 10 ftn Pltr ~nt of the houMholdt al e thrauIb tnUII:; protala! No. "., them IOIMthlna. I.t your brand ...rrw .ludWd ac1ual1, had m.lnutrltlon db· ~ So loa, I.. 'l ••, '-...... I •. d, ,\'t ftMd lhiI informatMa and ther Into It If poalble. pt ,our bnnd ... me no-. ,w.. "u .... c.., eatn. Thl' .hould nol ul.t In Ihu d\ ,\'t waDt tbJa information. What ,OU into the bellnnln, 01 It. 10 that IMy ..,...... , 0.., ... to riu ...rt .Ith 1M focua of ,our branet ...me counlf)' of pl.nl, . "'-.4: Y bu.lnea II rommunkaUou- all ...... '" , t to do .. to talk to ..... lower and 1" I the rommunkatlan of four "'"" and polItoes btcaUM thel lIn't • 1<»1 •. ... _ houaboldo 10 t ...... at and 10 on 10 .hy tMJ lhou1d buy lhal NC'Oo\'em la,. out an attack on hun· ..,. 1o the f(lN\U""'. and what Ihit tndt. but tMy .... IoUta to nulrilkm· Utt ar kIdL on- houIthokb haft bil brand, .. It bullda .tron, bodies." Thl. ler and malnutrition In lhe... t...,. : fe.11T bolla down to In the ""al an­ all1_,...... famll. WaIft' thaa In the upper In· nln'Oftft the motMr'. roI ••• lu.rdlan (U A dKl.,.tlon ClI na1lonal policy and V. __ 01 he.lth. hat the emotional alrab it 1M' mJ' budMU fa Incnulna ton'II! bncbtI. 'I1Mr1 haft a l1m1ted It .ppe.1. u,...nC)'; (1, To .t.rt etne,..nt'7 food ..IH volume and ,,,",,.. In, profttabll. bud .... 10 ....,ta.ttl Ind macaroni .re the .ppe.1 to hl'r heart, whlth II the di.lrlbutlun prutramJ; IS, Tu malnlaln IIJ'. The ....unl" ,hit IICfl you Itn­ ". ma' ...... t4 up...... ,OUt Im_t peN at t ..... d .... Jtldo ... Ie., .hm ,ou .,. d~.Unl .'lIh the adequ.le .Ioeb In dl.trlbutlon wart· IOwtr inconw f.mll .... The communln· 'I~ twre tod.l, 11 that of ptUn, in ...... and tho ...... 01 btl tcIUWI'Itft of .,..,..... and maca· houll" ; '4, "Fourth," N,' &o ...lor Mc· on the around floor 01 the ....1 ~ ,...... uct. WI>r do I , ..I ....t 'hlo ...Ipnod ..... Ilona 01 thll nmpany, on Wondu OU\'ern, .... Ihould ~am mOl't from con be _ Ihn>u&b pnIIoIo' 8,...t, alw.,. ahow children. They are our •• ptmnca with the Food for menl of the luh... . TN oppof1unl~ can You want to t.lk to t"" WOIMft In be hSe>nUW "'7 brWfI, .. prGttln m. Whea ,OU look .t \hi coaununka· emotional 1mftL ".. wonwn 1:'OIWd. hullhy. actin. vU".n\ ~hild~n .nd r"ace, Our Committee ha, ~.mc>d lhat thtJ aN allO beautiful ~hllcl,..n , "..,. ~.~,our~I~~.nd .-....t tho _ ...' ...... ttwmt.l.,.. IUafdLau of thttr ___ It wa, not until la.1 Sprin, that .1' .... the kind of chl1d~n that nth of proWin etUkhmnt of new product...... ,...... -tod. Wda. aDd in .hll roM .hq IN ex· belan 10 fortlf, the powdei'K mille thai VI_ .... _, EYorrbodr coo ..t ,ou rel.-', to Immedl.tel,. .nd • u.awIJ ...-..I In onrthlnJ .hlch we d l.trlbute to our hunl,.,. peopJ., W. .., ..... Ew't .n motMr c.n ,.1... \0 much f ..ter than mUk for .11amina. 11M wei.. '. IIUIUlnn ." htlPl them perform tbtlr Job btU... for ha\'t! beren fonllrinl dlltrtbu· we un. It rnuu,., the mother that tlun abroad for ,.ara. n.. foocllnclullry WI>r do I , ..I ....t thlt _unll7 ...... wltlo tho 'kria at ...... ,.11 lIMit -.. ",. TV and ...... _ .., 'iho ...... mob. _ ...... ,...... tl1 at .. is d~nl • lood Job-tweh~ ••,-­ h •• devtlopM a food product ~alled It ~11 ,....In ..rk ...... " A build &trona bodle. t ....In wa'l- ~ CSM, 11 I•• hlah.p""eln mixture of .tud>' _ .., .... at .... alan" 01 tho Carboh)'dn'" Ut IUtMIu to lbt .... income hoe .t u, "..., round wwtaht ..tchen. \1'iWnlDa and mlntr· out that tIw .....h of the kkb .. ,he "'auunlK'e lJ In lhe t.'.lv. wa,l- Th&t p,.-rooked tornmeal, toJbean ftuur .nd rood b~u.tt". •• yft7 brMd rance"ud,. ole oro ...... bIo .. , ...... II t,pKUk mouah 10 that II ,h'" the drkd milk wl1h vUamlN and mlnefalJ Indk8lH \.hat molt womn can ftC'OI. lUmber ... C'CIftC!ft1I at the lower In· .air ...... bIo ""'" ortIIIdal ...... torM -..ue. ud lhe oW man', tlalm ~iblUty and bt!Unabilit" but addt-d, . 'blth with IOfM lett Ute and ftbe the best and wont IOUIftI 01 PfO" .... pWa. Tllat ..._ ...... JIoro b It don not Involve an, of tM tclrflUftt titrw for Itwlr conlribuUon, mab. a tela. Tbb "udJr lurthu lndnlet 'M' YOI_. ",...... ' ...... hh C'OIntI thort!r tlwnen.r, Health _\IaI ..... what Idmce DIattt IQ": ""1'hII cow\. J.,.OI\. belln dlel than many AtJ~rk.n. hav. vwptable protein .. WntU\ed ." ani, ...... JIriaw7 nncft'ft; but if ,OU t.lle mtla! t ..... II oIniout to aU of UL ..,. It .... pnIIoIo kkIL· U ,ou doD't What dOH the sltean of Wonder now, CSM I, ua, to p,.part and UN, TS per "n' '1 IIftUJ' womn .. animal Lcddq fu.rthet .t .tUtudes 10 thrl'm ill Idtntlk term&. 'her .ilI tow.,. LIke adftft.... of It. It'. J\IIt loint to tum 011. You tbm," their role a' 8,..d not do! 11 dOHn', talk O\'~r 1M It tan rom. the bate of • In\.,. or IOUP, protelnt. 1& Ippn.n that the animal foocla, from tbb NJne "udI of ... of ,OU IJO .., , ...... _ .. will brinl the npat on health in lhelr own consunwr', head, It dC)f'Jn'1 th,..al~n htr it ('An be malle Inlo • bread·lIb prod. prot.. n lndUl11'J' hal daM • bdwr job the food alan"" who wUI baft to 10 taU uu. IMW ftM'fIlnI market ..., huwehold If ,ou ..U them • lot mort statu, .. the luardlen of hnlth anEl lhe uC't , Simple InllNCtluna on lhe patka,e of " ..tln, the consum.r than haft unldenU6td: roocb at .... inform lhe ~Ipie'nl of a variet, 01 I.""" lhan they can unct.n1an4. The ~I u,.rt fn he.lth, It donn't talk down tho ...... b .. p_1n IndUII.,.. 011111 bod and ...... bIo nulritlanall1 """'~II""- I:wn the Amerlan H.. rt ~1I. to her. It doran', ovt'r-promt... It . '1,..10 UN' CSM, For i l; Cf'nt. a pound .re coftH. fried foocb. thkIl paYWt. C'Cn'IpUnted wont. that 'ou can nH Women in thit dud, wnw ...bd.. tlo.'. in lu bookld.lncUca ... that C'UHI dOHn'1 10" that ,our J ohnn, will ,row . 'r .~ ft'ndln, caM to hunlrr people! c.ke. pie, pancak... ..,hetU and mac­ '.lire In ,our communkatlonJ lJ "'p,. "00 1°U believe thet rour 'amU, needs _. be_ 10 ...... d ...... t.ln. .. to be • 1h' pound, e' 31" .Iant, It It abroad," Conlinuinl lhe quote: "CSM. aronL Your prodUdi haft a poor lmap, ,a,. rnON proteln'" In ~ 1o thllk.,­ 'PIli the c:arbohrdnll C'Wt1tnt of ttw' .... _1 build. ,lroAI bodit.. II 'el, the wom.n I. now av.ilabl" In Pfi.la. .pal_tll, quntlon. II Pft' ftftt of the howeholdJ II a' ur...... product. 00 • 1100 ..1_ dlol u..,. take that tlalm and put It to her John­ mantonl and noodlu-. food product Wbltn do 'OU lalll: to ...... peopl.' cummonly uted thruuahuut the! world, In ...... Indln.... that 0.., ...... ' ...... at .....l ...... n)' or he.' Bet,y, men wpuble proIltln. S.IUtllul! The women ..... _eel .bat foods teic • WteL In their 1100 ca10rW dJtt [ ' se nUaI17, rou talle Ie. them on TV. Thfft.quarten "f • pound 01 thlt pa.l. PrKtkaU, • quarter of the population. ,..., t_' .... ~ ,...s ... • 1\lIe ther an bla TV .atclwn. T'tM7 ' ...... IooK...... , nn ptu\'lde .U of the protelM. ,'It.aMln. u.., ncocnmtftd '"" .....,tnp " Onl, 11 p.' cent IndkalN that lM)' triUonallt for Ihnt! Tbq had a tun wwk. That', • lot of volume. I not biC .....'" of the printed pe.. . What pruduC1. should . '. enrich with and mlMrall fM."I:CIedi by an Individual -'""" at , ...... II I...... 11 ••th day, I'rh'.t. Indu.11'J It ~ad, -;... wan\ed men anlmat protein. and thl'J Orw men eaampLe will do. on.. w_ low do,ou talk to ,our ronIUrMn' prot.ln! Your nlfftnt product .. That i, ..... dlrKtl, nlated to • r•• r of "heIIn· and ...... I4tb, pnctlcaUr r \t oil, .... rM .., that .heft , talll: It produc:e It .nd II can tit' dellv~,," tu parapaph In tIw "tft' HOIMI arM .tw,. your pruftl .truc1ute .nd .t the bottom of the lilt of load foods. terol and 1\1 nlaUonaIUp to hurt db;. 0 ...... Did Book chapt..... proltu I ,ul conununkaUns rm not talklna: whe,. ,our ..In volume it. But let'a the .uv~ m~nl at a t:ost of 10 ren .. eo...... l1. 0.., ...... , prf pound, It Ciln be wid on Uw.",r.ry ...... ,...: "'PnMlA .. to tamc.u nowMQl 't rtbJ.na. rrn t.aWna about ed"", Ipt'nd IOftW lime with MW prudutta prod_ do,ou t ...... oat ~ U ,.0&1 take the $0.000.000 hou.Ieholrb and tIw indlJprmIab&. elannl In .ft ' 1 .. OM ponIan of that communi· .hkh could be protein enriched. flOft' .heh'" at • relan ttoIl 9f 2fJ ~r ,ood , ... ,... nulrillo... 1111 IJpqJIoIU «IU it... than the pa_l. W~ •.;. .. bu,," in tbb C'OUftt,.,. and lhn take 21 rM ...... 'tho ...... ltboodioC , "", job. You ...... podu..... A fft'mt United Sial" Departmenl and lUCUOfti rubd ...... tk. N.... \be of IUOO.ooo boule­ about 'ftfJ' aUbbr.-1 coaWDd that •• ' r ..... force. and polnl-ot·pu~"'" 01 A,rin"'u" ,tud, point. out that 20 Continulnl the quote from Senator ant them. ,ou have bott.... at tho l1li 10 ,ood , ...... -. holcb who .re al... ~, dtapo.d to a word 11 be.nd.W .bout, .heft It lJ :eriab la the ItortL Ptobabb' ,our ,... tnt 01 U, S. hou.. hold, ha\' ~ • poor MeGovem: "'Several monltu alo lhe ,OW' tho top at tho list In bod r...... y ...... prodlolC'tl with proWlft I'Mctul.wnt COY'tNd u LbcnuIhII at It .. ..." t whkle 01 commurdnUon lJ ,our d itL Thl. b up IS per ",nt In the I.a' ~r1lnent of Alricuilure ... ur.t'd lot • bII job to do. ute. Th1t II what the COftIUlMr wanUna: more \~CdAb1e protein ill the month in the womn', maaulM. 01' ill 11'1 ,tan. So. he,. w ••,., In ....Uon to di'monllrate the we 0' tbl. pa.'a In producu. U 'ou CCilUkI take ,our price You IQ'•• e mritb our tpllhetU aDd the ...... IICtIoa 01 the nnrspaprn , J _hrn abe II in .... ston:t. If it II • ,... IIh INwln, Income .nd our diet 11 thfft' cities. bul no atllon .'a. tabn, to the ... \a1i.r .t U nnta per PKkaIt...... u. au.. ,ou do, with B.. a.. t ...... _and_pnIIoIo r -d padtap. II wUl draw her rt­ ,.ttine WGtH .t • \'ltf)' npld pare, USDA can .Ian tomorrow to Include per retaU wilt. put this into thoM 10,. NIadn and 1_ but ....t ·. oat ...... noo_ ... ,1, from compttlUft pac:ll:aln and Wuhln,ton lJ ~.Uy .ttrftCS up about CSM pa.'. a. the %ltd tommudit, In 500,000 homn once • week. ,ou .-wId It It _If. but lilt pnIIoIo onr\ch. II .-.Ul Implant the meaace that ,ou thlJ. and lhey .hould bco, Two-Ihlrda of the Commodlt, DI.tribution I'rulnm, IMnt that is Important richt .. '~ :\ t to let to htr. H.N·, • aoocl n· hu. an additlon.1 potenti.l ..In vol· now. You could lockaU, ..... "Who do ~ the hom" with under 13.000 In Int'OCM Funher, It tan . 'orll with prh'.le In· ar:l p'--tIopn II Ihort. there an no unw rilht now of llse,ooo,OOO • ,ur, Your product lmap II curnn\17 OM talk to about prottlnr You lalll: to ha\'e " poor diet. ()M.thlrd of the dUllf)', arott'" manufactureR. 10 ••• Yo outed It communkatts en,.,.· Additional potenU.I ..Ia volunw 01 of. nIolUiUonalI, Werior product. Your worM,," t.caUIW wamtD .re 1M put...... u. hou.twlld, lhal ha\'e mon Ihan 110,000 'Ute Iha' pluta and olher pruduct. lib 1131,000,000, onl, amona thole houJe.. sa1H volWM lui. ,.ar ... ltatic fot 1M dwtac ..... for tMir boo ,hoI4I, thIne It ftIIitICb to communkata on • • ,ear han '*i die'l ... So, thai ther. fonlRrd httad . '1lI b. a\'allable on lroo \(, ' 1" that. woman can undtnt.nd and hold. who hn•• Ire~y shown a pre-­ Int tUM• • nd It II a nlher alarm"" And ,OU talk to WOIMft in mIdd&. and I. an opportunity In the UPPN Income nof)' 110ft' sheh'r. for fllocl .t.mpa." ailua\iOn. Part 01 lh1I .. dYe to the ...... __hoIdo, ...... r-an relate to. -WCWMWr Breed BloIlldi hou.holdJ .. well. dllPO'ltlon to proltln tnrichmmt ,01 ~ Inl~trtt I. thr,.., The! point 1 .m \~a~lable protein product'! U ,ou are ...... Impoct 01 ,ood marbUna .., ... tho -'t wltbio ._ cJloI "",. Stroac BodM:t Tweln WQ,1- U'. qukll: leI'. take • look flnt al the oppor• and N" eftl")'thlnc ,OU nnd to ..,. t"lnl 10 triliter It thlll the lo\'.m­ a"","h't enoulh .nd ..fI'K1h .. mouah tho rico and tho poUto -'t. 1Ju~ I ....." ...... plQo ...... port. tunlt, for a protein ~nrictwd product It'. aD ftDOtional .""1 with a cndlbleo menl It loin, to Irt IM'OPlr into the ' 0 tommunkale ,our masaae hQ'ond think. It 10f'S further than that-I thlDk Uow do 'OU talk to u.. wonwn about In Uw 10. Income hOlURholcb.. Thl' buslnc-.... ur protrln enrichment of put. (oruwnen an btcom1na: morw awan Wctiaft on the end of it .hkh maRt it putkular .rrott i.J bcolna rhlnwd in hOll' 10,000,000 hOCMI that a~ al~ad, pnIIoIol Do,ou toU ...... bou' ...... • product" Now, ~bocI, Is ,olnl to of nutrition, TIM, know that nutrition _ .....pIoto pnIIoIo' No. Do .... httieoYabit. rilhl now b, &o ... lor G.urar MeGm'· ~rt'dIJpOM'd to ,our product. ,OU could art a lut uf ..ll"I \'olurmo out uf that rrobably doubi. that. ,ou would ha\.. .. Important anet that tht7 need to toU ...... obout tho _tIalt at ...... Let·, Lab a 1ooIr; .1 It In • IItt&e moft I'm. A .tudy noported to the &onate· IContinurci on JNIII~ prxtleall, POO._ at additional watch 'I mont "",full,. So. rm not ...... , 000' bother. Do ,ou ..u ...... _ft. FInt, 0.., ..... with thol. Sel«t Commit~ indic.ted that 18 prr 1.., 21 TIIa M",'_ J...... I ..... 1969 .' . '·-"·""~I .~.. . . Me...... , ..... 1100..- ...... - InoItIIaI _ II •• \aIk .. _ But ...... ,. .... a._" (Continued from ,.,. U) don, talk .. :.. Ia _WIe ...... , ,...... effort. and IGIMb0d7 b aolna 10 make bep " ...... thlt .. wW wldent ..4 117,.... roocb P':oduti. Corpontlo I .------"""" pruIIL hal announctrrd the lonnation 01 • M\ ' "'_lon:iaI :...... u-rou tho I\IUdIaII ... at - tho 0.....". PmI_ Dlriaton •• bo _II, ~,.. ' .... :111: ..a, " 5 ...... ,., '1IIIlIJ'. :-nth. 1Io!I1 bo IIIiIIod, _, ~b&. t« lhe _let 01 M,.., 0,." ...... take • look at the blttmlUonal \aIk .. lou.. and N...nlo product.. Bpb .f _u.l", I. tho Icnr __ ..... Ia.. thlaJd.,. that rou .... u... bJ&her 1Dcome W'CIIMD \be .... Ut. 8pl~ H,,,,,,,,. Canned ".ats. hoIdJ, c.n.: II • _ I .... at pnMoIa .., rou ... aoIaI" \aIk .. tho _ and ",·lIotl ... Pat F_ wor\d,wIde. B....s. macaroni, opqbot, ... Icnrar _. ".., ...... Amwdlnt 10 Donald 0,.., Va· II. iii...... 11 ... _ 1IlnIuIIoau' tho aophlotlcatad IIWIoeI. and thoJ .ro "Thll II .ho fin. _ _ A1,"",u~ tho cuJdlDc _on. "'''''1nI: :w.:.. .. .-. in echinlnl ","In' .f· lI.ht at .hll __ Ia tho USDA. Ia • at.., opera''''' _ ...... tho poaducll be, W.I~ llrimrin In ..In and marbtlna.· IUmlMl')' of h1J testI.., ...-.: _ha. dollida"1f -.. _ I...... In ordt1' to HhIeY. that tftkitn'iu. "Put maRlmum cubitkm In aD IDIjor .... thoJ IJb ..... TIoooa ... e.... In ...... haft ...... bllahod, 1_ FOJ1llkaUon ...... _ .... 1_ throe co...... thai rou ...:.: be ....h •• be auporoIIod ...... - nena8".. II .. pGlllbIt 10 mab • fDOd Ia""": la ...... ""-dJotob. A NIH manapr who. in tum. will brt ft- .. • mmpWte .aurw 01 nutrition aDd twaWuUon of .beIt three would at­ _blo •• Lan7 " ...... tho -b It II ...... bIT .,..n.1o .. oM Vltamla taIaJJ be • JocIcaI nIId •• lOt 11\.. tho .ppoInlfll o.n.n) s.:...... 01 A .. llaur. ".. _Uon at I7a. .. .ho dI_ food tGftWIU It to • mum bett.r pro...... \eIa.. "B, _'iIIa "'-bilJ., Ia .. , ow. WI¥,- said Mr. Grua. ...·w I ...... bo...... ,...,.. _ . .Um1...... _ .... _ product ...:.: IA .....u.. Itt·~ 10M wheft .. ft,Itfd. hwmndml aIftOWIt 01 duplio­ bI.. been.. W. Itaotl that nnsumtn lion 01 .tran. The ....11 " t't11aIn to _ have to dnnoftIInte .",,"ri .,. ill ..boIIntIaIIJ _ .rtIdonq and .ho market .,a-. I ...... Id haft .. bo -'- pnMoIa ,;,d thoJ :.- that pnMoIa II .... 'or tloo!!L ".., '-' ImptOYtd: a&ItonIer MrW:e...... 1I •• bIe and It mlilt bo "'1coood "" ala ilia. ~.u ... manmaJ an prjnll 1_".. Mr. A111ehu1 baa ... !lOt ..". .... I.. tloo!!L "....11 • _ ApncJ I .. In...... tlonaI Donn-. tho ...... a ..... ec..fIa •ha. II 011""", ...... _ .... Ia , ..... InduaIrJ ...... _,... CorponUonIl tho ...... _ who wIIh •• "'Iop hlch at tho JII'OIIIId, .. lOt ..... Ia_ Ia ..trlUonaIIJ lortUIad ...... poadu.... at N.tIonaI Doir)' PmlucII Corpon. proWln products ror intemlUoaal can-­ U.... T1w dIanp was • ....- .... tho ~mpUon in the powt1.J ana. B7 .utrlUonallJ lorUaod. .. don' mHA what TOU aN cIolq now-I'm corpcntion'. ltoclLhol4Mn at the com· .a1kl111 __L PI",', annual mMttnc in Chkqo on April IT. A third ..... of MW prodYCt oppar.. ".. ..uon that II _ ho ... II .. 1IIIIt-- ..... IaUnI pnMoIa _. Ia Knftco Cotpontloft I.J the rwpontt tunU, " In the h1ch Income homn.. ,...... producll .... Ia .... prod, ...... of Kraft 'oocII, ..I .... FoodJ. Ono:.hlnl at .ho ...... with '11,OtPO or O,..k.ttorw-Bu.ar Cnek J'ooclJ. Hum more IMua,1 haft • W diet. ucta. Do It now. Talk to womtD 1ft mid- mcom., dle .... low _ ...... _k K. PmlucII ... _ Oluo. How much 01 thla b due \0 protein .. them Ia _1onaI ...... bou. tho n. MIne wu cbanttd from "N• ddkMhC')' we don', bow. J beUen. lional DaI"." beau. it ... ftlt thll' e ". "o ". · ","",' O· O· lrom .ho marltotJna IIand...... L W. II boIth at .heIr chIIdmJ whlclo "'_ Brood _ ....II: "BuIld ...... bod, tM name ... no ....r dettriptJ ... o· ••••·.·.'.·. e8eOO"'OOO~O'.·., the molt udt"" 1tH. Abo It IMIDI to the nrporaUon'. dlftf'ltAed and In&ft • • • ...... l In 'wei" WQPL" And don't ... aft7 be Uw mott eadttnt an. from the NltkInaJ openUona and that the cor proft ....nd ...... at tho _ tdnt1lc Jaraan or thI7 wW tum 70U ponUon'. prodUC'b .... lD ...... , I 011. The Dutrtt1aul need.I of low 1ft. Ihlt ,OU nn chi,.. tor tbe produd. IIoIcil. _IIco CorponUon .... .-. 1'htft Irt ..,..,.1 I"OIdI that ,au en .- ...... hoIdI Ia tho Uoitad l1li... AI the new nuM btau.e It allowa I take In ptU", • rww pn....~ to the ...... 011_ ".... II abo _ ..... of ...... blo .... lork> hi...... _ ...... hoIdJ, nnt, ,OU .. _uoI.71...... prod_In hlch J*libUitia for • .'tJP,i;~Voa and dl~n1 lMome houItholdJ that haft poor nu­ can talk dlrKtl, to the Id41. You can fkaUon.. A hartkr' t..:4teftt la the "" talk to the tftftJ. but thb b • real touah trition...... I. II rndItJ _ .... 10. Thq don" liJtn to their pannla. J would Uk. to dole with • elWlen.. with "1tnh...... "1'7 hJ,hb- nprd TEFLON "." don', Ibten to adYUtldna. 'I1M7 to ,au.. (I, Oft lnYOlwed. and .... in. eel nan. aDd • trademark lhIt II know1 don', eftn look at pecJtatn. 'I'be7 YOI .. now. blaUII tIW ... tremtDd· In maft7 countrin throuabout thl know what thq want to bur belen ... marIt .. that II JIIIt "':Y\nI. You ...l4. BRONZE DIES 'My even ,e' u..r.. 1'he7 .,. 'ftI7 can .., in on the powMl 80cw &Ad If'OW The new rorponte name .m not I' t.ddbh and • kitS. market wh1cb b with It 11 ,au pi ,,, It DOW. U J'OU walt _«ed the name 01 tIM KnIt rOClllb­ let It 'OU WL'\t • ,ear or t. "n, touah to to. to two. -bocI7 ... ,om, Division 01' the MIMI 01 UIJ' of OM' CROmIURO DIES •• Ik •• tho kld.a. I would ...... that to catch beea ... lhe bIa c~panIet: on. pc~ produdL N.. lIbeb and com· " )'ou dnlcn ,OUt product. ,our pec:kqe ... !lOt ...... otand on tho aidfllau ... waldo. m lion panJ' ataUonay ..w Iho" Kraft J'oodt DIES IN TEFLON WITH INTERCHANGEABLE ROUND AND AT ),our advertlalnl appealt to the chDd.rn _la_. as • divblon of It.raIko CorponUOft. 12 ,ean 01", and uDdu. bta\lle t.bI7 on • leA pracram at 800D at TOU c:u. OVAL SECTION ELEMENTS .~ • much ,uiH market to wortc with.· II) 0"'1op .... prod..... Worlo ...... t You tan Itt to ttwm throu&b IIPedAc: product&. no, • touab .ame. but U , CelatTV medii! lik, s.turda.y momlnc kid'. TV. roaII7 ...... u.,.. 'I\ob • looII •• tho Hou.teholcb with color .... view Ia.... Sund.,. «>mk: ad...n1aiJlC, Y ... COlI do­ ...... Ia tho 10001 ladllltr)' Ia w...... vWan an .~ ot OM hour more prr AcWNII: Pllnlo 0 GIoUCIi MotIlOnl dan ,our pacu,- to lhllt It wID appnl .". ... thoJ ...... Ia...... : la .... da, than non~ homn (I" houri VI. P.O. 10. 159, Pillolo (110110) Tol.24207·26712 10 thcte .rounatr kI4a. ThlI ... raedI product ...~. thai I. '" thole U). _I., .. tho II.... _.,. 01 ...... be ...... Ia...... 'I'bank ,... A. C. Hlellon Co.', Toloriaton Indn.

1'HI MAC OJ ' . • III> .. 1969 ... ~~""","",. , --~ ~;JI!r:_ ::a-:~..," .. ! ". ",~-~'·q~r~_..... ,""""''''''w.,,, ...•. '. .... ~ -'" ' ..... " .,. '_"1 ~.J y -f"~'''7\ ~>.l''~~-~ "', :'!''It ~~. , . ,-.1. s."Ie_1IfI- ft~h CouncIl.... I'It'OIIlInIftd ,elIow cokw and a coa"",04ldlna 'to (Continued from ,.,_ I., daU., allowanc. nJb for aftn" .... durtion In the brown toIor .. ompon. ltt. t.in 10 have P.I. of to~, On ....I'ft. Th1t .. Ll.nUMaat and C"Ofttnry to bt Imprvnd b, the lKtdition of I,line 10.2 ... whut Itnn and 1'1 tuftn. would .eh..... color .«Iet ....".l1ln, with n·_. pH' ('tnt) and or needed vUamhu and lnat.. nw malerial coli a .oo nrt.. hI,h prcUin eddillvet. Cutin alto I I II mineral.... flour • t1'.~ "P to ,.0.00 pn' cwt. an utellnt qualit, In the torm 01 • _r_ """mini a bGn.1tu. waU·lrirntnrld c...... clear _If... t ••lure. Othtt bref .... '0 nntaln about Mw. water. characterbtJa noItd with curin Wt'ft Your lr.d:.m" ml.ht Ihou,hlfullJ 20~ protein and '1.. fa', and mallin, • miftlmum of ItklllntU and all,.,. • ronaHn the C'OMepI of l~uln. and at ,UI Pft' pound. and ..umlna a .,.. .t.. C'OOkrd 'IIrfSte and load ruiUmL"J. brad,.nln, the pl'Ktite 01 protein 'or· ,h'ttl fonlfted with !O* of the pro­ CaNln., btln, .a'., insolubl •• 1 '~)U1d tUkation 01 IprqhetU and mKal"DftL fIOMd WMit ..rm-cutln bind. man· not leach .ppredabl, durin, rookl",. The bulc: tonC'ePt and prind,..) of vita· In, at 80.40 I"' pound. ttt. ,.lall" dry Cueln., with I" hl,h. ucellent qualll, min and mlntnl nridnnnt hal bftn wtl'hl cow. of thne two nutritional" protfIln,. added at S~ lewl. 1f'K'n"" atftPWd and JM'1dkM frw oYer lWH1t, tqUlYaimt pn:IC~ wllh an C'OIta ... .lanUkantIJ the prot.ln ....1 In Iht ,nrs. ProUtn enrich ....n' would 1M aI ...... h. ~ .....Id be In1Ihrtd n:Karoni prodWd h1 4.1,.. aimp.., an ••tmJIon uI tbb accepted eus ..... pounct for the bNt proteln .nd 1.JmI\rd •• perient. 10 da.. wouW ...... ~ . It ....Id be ICIUIIdod In ..... 1100 ,..,. pound tor : \t tortlW prot.ln ,:Jgat that no .mous prob"mI WOU .. on the ..,.... buk Jack which it tMt In the .",..IL Thit coli ,.laUoNhlp be tftC'GI.&ntend In mln:.&fadurinl tbit .he !lour m1111na ...... at ...... would be further e.a"'"ltd In th. .",. product In C'Oftvnllonal pnxt.,. oriel ..1 amino odd po".... od ...... 17 r_ 01 I _ ...~ _ .. T._. II... oqlll_t WI'" .baorpll.., II. by nduclnl ...... 11.1 ....Ino odd with hlatwr t.t ron,"" and the bone a:.ru an not much dUferent than ,. cantatl lD tM ...... MIT It ....urtt Ion In. 'IIHI- .rnollna. The ma ~ hlnabllit, cI ftrtaln Yltamlu and m1Mrab which the ftn1thed It sau.tac.tory. Tbt AmIno odd pIoIed dou&h ..,. pram' in the ori4ina1 .....L '''b'aU ,...... mWtn _ho supply dWllm prodUdf ahowI the tnt ...... UI Ul Tho Idoat --'" lorIlJor ....Id be COIl"'" ud sprtna: wheat produC1.l ha.. IndJ. me. ,..,. ,m. 01 Iy.... aad 1M ... ptI' .... _hJCb " boOh -17 priced, .... lhnonbw. nu. would compan to laltd that thq would be .lUI", to and which .. rkh In I,alnt and ~ HoaIUna' 1In4l.... 01 1M ...... pntnI. the .fatled .hea. pnn-catrlll nina bu. jUIt uimportao,- _hldl 01 b'aIna In • __ ..... blend Into .Iectad matft1ats providl", ....Id not ad.... 17 ailed 1ho quail" aboIU ....1aInIni IU" _ n" the voIWQe juItUled.. The product abo ...... QuaIlI7 _Uana ....,.. In· __ lhal \be _Ua1 IJrina ....\ tall be Introduced e. the poln. of p" TO INSURE QUALITY IN ANY MACARONI elude color, tutt. odor. te.tUN and ..... 1m ...... _hoa. prod...... baa ductloa with taden now ...U.b • . cooI!Ina ,...... u.. oudI .. cooI!Ina boon 1_\ ...n .... 'woloid. -, PRODUCT, ALWAYS SPECIFY AMBER lime. loll due to cook out. 111m1ness. 'I'M .... .,..htttl hat exNllet color• • lIckl..., .... Tho objective ....,.. be last'. odor. and cooklnt charaderil"c.. Summary: We hIVe ahown torh·a! \0 end up with an bnproved nutriUou. produru. pt.rtkvIarl, _hut. need p")o -,,",11 and .....ronI. baaed ...... C. 4 .. t.in supplemtfttaUon. Breakfut cef'1 sl In any aUe - any ....pe -It'. alwa,. Beeaule of our unique allillation. and ent 01 publk ACftPtante. .tancs... IAt', dlsNu lhe two Indlridwal pro­ al~1Ml7 hu fort1Acalion. Oata pnttn· euier to control the quality and color connection. throuahout the durum which would be purchutd bee,UN It .. eel on dtfalt.cl whHl ,.rm and CHeln - teln C'OftC'ft'tntH whkh a,. the toCn-t wheat growin, lrea.. Amber u. able IpprtaUna. l1IYaffuI and att.ndiYl'. and L IntrnIe nw material eGA P .on no L of your procIUCU with Amber'. finl _" In IhII ~ """,In lor • marIIedIt imIorowd qua.. tor • oJGOd' dIet.. 26 . .

~~~'u"t~.<~" ... · \... :,~ .. ti ... - ...... , "~"'I"t'~r~' c...... DIo .... C... Lee. etUlanl o. Put~htr. ,metal The "II'''''North DaUta Weekii' w., htr Mia ...... oIlho Eaparl ..._ ODd ChIp ~ lor mId.AprII 11 •.., 8entco 01 lho o.,..,t.... 1 01 _I. ....1 Sold wwIt .... tIOttIaI ...... 11>< ...... thIa ..... Theft bu _,. .. 'Y,., nct'Ind t)w annual ..,ftOIJ\ltlon award" of lhe U.s. Ounam Orvwtn' ..... adl.. " whI...... eanpt in • fit A..oc.. Uon .1 tbe ,.,.o(lIlion', annual JOUthwettera caunU... 11M .110 I It • _ ollho U-W DIdI. In Dev\1I COl"",,, .bout left d.,. ..ter lhu. LIIIl • • Mort than 100 WI" In .umel· uau.l. and In ..... IOUtMm cUllin" .-. .14 W«Ir; .... not .aped" to ..' '*fI. H. blued • .amIn. that dUNm der war untU April 10 or later, randftl Ir"OWft'I ahoukl "",rd ...lnIt OOOftl"o to '",.and Ma, I in lOme of 1M 4 ... Itlmul...... of ~ ••panalOft. nortbtm count..... 11M ".te 'YI'taIt '11 owr • ___ buL of dul'\U'ftl 11 dale for ...... ut of .14 WOfk " ..-Ihb,...... wlll_ how April D. to InOft It... Mr. PuIYft'lMCMt' aakl. TIIo loUowtna _k lho _ "'1" TIIo UI.& PMfOI Mia ...... thai ... lban .. ,... nfll at 'M dur. IiCIIUndtd .. DOt, of "",Uon _hUe not.. um aa, .... beat ..... COInpanod II __ 0 q_ 01 ...... "",,,,, . I", thai 1...... aha"", "p .. • ed • ,...... AIJIMIIIt durum ",GOd ,...,.. tOl' durum apart&. .to. no ha.! the auteo • .,.... to net.b to .._ _ 9Iuotod In .... ptlndpol ...... '" but.:. He attributed It. hH", YOIume of ..... dW'UIII ••port .... to -. ftfJ' ...... 'I"he h,.., Com...., Crop WIlt' Ii.. pric"" poIlc7", -....- In Ju. ~ cool .....,....t"'" and . ~'t- ..._ ODd Conodlan "- ODd lho ..... 10 uNlIt...... 1 moUtUN .., ..... lid that Cauc\I did not haw dr.anam la -... ~.., ...... milL thl"OUlhoult...... lmitort. Am. raw Publlo _ CammboIon ODd Nonh ""peaI'ion to moft It a. the riabt time." --- ...... 11 .... 101 ...... , -17 ""'1 Dolo ... Whn\ C Pn!lImlnary plau haft bHn made _ ..... hold Indtco ...... Iuth, .taUn, that the IntfttUon b to lor • Spa,helt! Safari throuah lhe dur­ would ftftd mont t1me to dlant tlw prnnll bWndlnc . 'lIh dUl'lIm In ~ um toUnl". .t harvat Um. lor ...... 1_ dltnattlna ...." -'bk II... proclU(1ion. lie safed that proI~ Iftn.., rnapdne and IMtl1lpOlJlan application 10 • pi m aUoa an btlna ft~ with the Inttntate Com- nrhpaprr foud l'dIton. DuPont Loob at Packaging in the Seventies

u POHT'S outlook ... S*b&ina Bqond thnt more lamlliar C'Ofttriw. 10 lIIo lood lad... ')' ... othor ....1 ... D fOf' the 1170'. w.. projected b)' tioN of Du Pont, we abo ha...... I .. IItIdl, t ... dIoIri...... It ... John P. Bfftn. dJNC'tor at marbtln. ... 0Mt thb ,nr. Arnone tMln 1I a I..... UMl the need lor amter Pft':tt­ 'ot the CGmpanJ', "1m Drtpartmmt. H. packlalnl ma\ftill 'hilt OW' T•• tU. UOft and dunbWt7 becornet men crlu. .ur....d PKu.int tdlton •• • Du nben DfIipIIrtmmt lJ .xhlblttnc for tIM m '"Efta todQ'." be IllId, "the aYe'. Pont ....oklut on lIIo -m', .s.,. 01 8m II,...... pockqo I, hond.... II lhe Natk»n.ll PKltaalna Eapo.ltlon. 80 'M Du Pont Cumpaft1 .. InvolYN tlmn lA 'II dittribuUon 10 the It_ H... id: "WMn Du Pont uhlblted In pacbJlna In ma"7 dJIMIUIIOftI • , , ....IL" In the ftnt Packaaln. Bt.ow baclc In II a .... ppI ..r of .... maltrlall ... at Shelf 111. of at. to nine rnonthl mIf IIl2. we we,.. limp., I ""ophane man. an Inventor 01 MW mini 10 wkIm bt ...... by lood prod ..... Mr. 11< ... "facturef. Thll Wat the era In which horizcwuI and "t InnovaUYe' companiH pndlcted. "I, lIIo ...... modem.. y p.tkqlftl and mtrchan­ UPI'HI tlwmtel\'H In new...,. , , , t. brnkthrou,hI in mit""" that (OM dlainl we,. Jutt bqlnnln,. Allhouah and .. a JUppUer of tlnbJwd penqlna lunUIh t .... protedJYe' envtn.ur.nt& lood was lIIon btl...... ppM b, hone!, Amana ...... will bt ...... _ the rood lndUltfJ ... on th. brink of ... ftllN and .... apprOlC'hH to n." • I*kaalftl and dlltribuUon ravoluUon -a,-- AI,' :...... " \hit Du Pont .,.. btl" lOIn. to htlp Growth 01 the .,.. ms approadl will -~ third 'rend Mr, 8,"" dncribed brin•• bcrJL .at .1.Jo jwt In a 11;.,. l.nor, he ..~ ",Aa ablt- a. II the ... pNl powth at con""'.... looob. "A1ll1auoh .- ,_ _ ~ to aphlN .1lt-hUon In Uw NppU.n IftI7 be In dellftrinl virtualb' lotNIcco rnarbt.. 1'1w Humidor Pad, ..... a"7 nMnblnatlon of ,.u,tna prop.,. men: M ..W. "'Amerkans have .... WI MW1I in dpmtn. 11 .. In a mlteriaL It b rital thin allo to ~ we are e.,.., to buf ~ "Now whuw In' we! At this , .:ar', lAo a pkka,lna q.wm thllt nn make ...... " PInaainlShow, 0\\ Pont hu flVl! dU. Ub of thm\. n.. materialtuppUe.. taft. -,Aa an uample. Mr, 8ren told .. ftftftl "'rtmmtt nhlblUnJ!. ",.,. are not IIP'Oft 1M patu,lna ....Uon in '"rout-1n.t.," turlt.,., I"...... not onl, IMn .lth dU'~nl ;, ~ ldUd ... which hb produd II wed.." pocbd I, "M'I.... poly...., ftIm. One _. 8prtna n.., .rt .lto ht,. .lIh dll" I t a..· rotH. A. an 'almp" of Ou Pont'. ac1Jve V.t..,. TIl,..., 01 North SWlftlta...... work In l7"ttnt de''elopmeul, Mr. ran:t ru..~ B."Hn annDUnml a new mulU.pedI: been UJlna Jueh a pack lor Ineral montht with .trona ~mer 1C'CI1II. .. t'h. rUm Drp.rtmenl iJ .1111 CQ l7.tem lor tanI., bued on Du Pont', ancoe. "Ourina the routlnJ," IIr. line boIird-.. It has bHn .. ath )' •• r aiftC'1' h"at·.hrinkable "'el,.. ,... pol,oIeftn explained, "the .11 livn w." 1m. Toda, thls dtpllrtmtnt b Intent .. IUm. Called "Clean Pak" of "'C1,.ar," ,.Jr. ina the prntUre and routlna the till' I, Involwd In pad,.,ln,. ... material. the 1)".1f1n ... cWveloptd jointl, with kq to a loWm brown." A froan tul' suppllr, and ... developer ot qmma. R. A.. Jann " Compa"7. a .-eulin, ...,. In the baa nqul..... onlJ' a f .. n'l1,," "Who .... II now hell! from Du q.tem lftIftulaC1u ... r lpedallalna In can handliRl at hl'h .peed.t. uta 10000er rouUnt time thin I th.. ' t6 Pont? W. hut our dtopartment. that b1td. ... -. malt. buSc pwtic fftm....th. pol,. • ."hl.tfe··... p~ mer tMm"'. who art also plutict ~n. liMen. 80nw 01 the more udlinl • Mr. Bmn ,I.borated on thre. of 10- In expLalnine Du Pont·. IPPl'OKtI to velopmentl at IIw ahow tn87 ..... 11 be da,'. trendt that will reach major pro­ PKII;.. ina k" M ... Brwn uid, ....« our ne.r·term-- but1nna. we ..,. to ,. ~n~M on wbill th. Pla.UC1I ~rt. portloru: In 1M Se\'ent1u., mmt and iI. cu.lorrwn are doina with hi,hJ, nutomer-orienled, hlahJy nee It­ One I, '"the rapid market expansion oriented. --zyt.r· ",Ion mint and "'Surl,n'" lor tophlaUnltd packa,lna," H. &aid, "In our lonler·term .pptOKh, hi· •• iClllOfMr r ...iN , , , or what the EIt'c:1ro. "In the put dKade, 1M UN 01 lMOva. evu, ... t'7 to be ortaina1 thinken. 'I. eMmiea" Df'pir1nwnt .nd IlJ cu.stom. lin ,INC1Urtl lew parka,l", hat been .pecuLate on thre on tomonv :'. en are doina with "'Elvax" ,1nyl MftS pw.hjna lar t.yond 1I'IIditlon.al lood and 1ft. enril'1:lnmmlL And then we I'ItIr; • IU' In hot 'MilL In tIM Film Drpannwnl. tonIUmer·,oodI ftelcb. wtwre prupert, ... • re no. a Nltonwr foc "'Surl,n."' rrqulrtmentJ han alwl,' bftn hl,h. morMJ' and our drOf1J In tfJ'1na to ... "lop matnia1J and that • UI Toda" sophisticated methods are win, .,,,.m.J '1'htn we han our manufacturin, ftt Into lhtM Iftnd.J and help th III UIt'd to wnp evefJ'thlna lrom palletJ chftnkal ~r1menta. who are raw acmle...... - tn8terial are to .utllcal ".llurn-and th" kind of :' 'erCect packages. All day long. Day after day. 1bat's what keeps your profit ,upplifol"l. Their nutonwn !IIr. Bnm ,a.. a of ••, n· paper mabrs. manufaC1urtn of pack. pack.,ln, will have a'..... ImpaC1 on .arM" 1M Sl!venUn," plet. ..,.... breadth 01 our tapahllllJ' 14 ).ipeline filled BDd Triangle knows it. And the re8IIOn we're moving Cast. In .,In, material. and t'Onverte""" 11 70U dnilf\1nl our prodYd mill to rMet pi'" look al the ...., end Df a Fourdriniu Ife llhmnted with indu.trial PICkel' dJo ....k ..... _tJono." ... " 'ei. r,reaa like IOlid state control. Making our machines BDd scale systems run mathlM. )'OU are libl, 10 '" quite a In" "'1'be ('.rdboard boll and the kraft . ... I beu.n...... 10 ...... ' ,.. few Du Pont material. makin, I con. Piper wrapper haw ,I"" w., 10 a Illi indUl117-anct thb It WI' UDUlual long BDd strong with less time out Cor adjustments and maintenance. Enabling tributlon-from b~l('hn 10 pl,menu. whole new en of Ima,lnaUve patoka,. roM In Du Poel" Further alon, In formln, paper prod. Inlo" he ..id. Ifw ...mp'" ranaed lrom you to maintain the performance production demands with utmost accuracy H. m"" ... ," the ~ of thII In" uN InlD pack.. lna materialr. our akin w ... pa for I,.pewrl~n-made Irvm by IIItIn& -.. cIIlI.... t Du Pant pnod. und IIpved. We can perCorm Cor you. For details write, Triangle Package mint are uwcI lor a variet, of a.t. lonomer tUm-to Yac\lum pacllaan lor uct Unn thai ...... r 'M needJ 01 JUII in,. and trutmentl to pro\' ~ b.rrier. eledrk pneraton. mad. of "7ywk" OM prupel1J': ..... and oil rwsI.Jtanort. Machinery Co., 6654 W. Diversey Ave., Chicago. m. Phone (312) 889-mOO...... t .at, MSthetki. re..... NrflIt"H. ,punbonded oMan laminated to foil "- ...... II "ZaoIJt- ..,.., a-i­ adhnlve .W'fatn. and many oOwr ,., h1l MCOnd trend. IIr. BIftI\ dled diaer. a __ product to th1J ,..,.. proper1in needt'd In pacu,in,. And, a "'fundamental thana. In didribuUon Poe...... ra.r.,.. I ...... -"7 • of C'OU ..... our pl,rMntt-.nd abo lOme paltem&."' AI hi&hl, nntnll.&ecl plutJ are .. and olI ...... _ .. __.... __ ...... ____ .T!,.~~!;;'~; 01 our ruint-an ~ In lnJu. b«ome mort and mOrn 01 an Inft~ (Continued 011 ,... 12) ~ ...... 31 Mr. Brwn IWnmtd up Du ".••• po­ ,IUon al a PlCbIinl tupplier b7 ..,... In.. "We ha.. become much man neecb oriented.. much ..... 1DUket .. oriealed .han IYfl' \'ltON, WI IN CGIft.o rnlllioa Ihe _ do .... UId Ihe _ ...... , to .,.. !>l;o "">' to ..,Ioa to be tnnov...... to: ~ e-_otd that I • ...... , l"tO';,'n for III bI;:h ...,.. of lMonUoft- LI..'.:l a..dlq ....'bWn ill u lndU1t1'7 lhol ...1.-, .....p1U1od ..,. _lI- t'.,... marbUna end u.. competlUoa."

... e-'n" .h Ita...... 1IIt n.. A ...... ,..... for \be automatic cue -loa vi ~ .... _ ...-,"" aIm bop .... _ •• __ ..,. .. A. J OMS and c:o.n,...,. ....ufactunn of ...... Ioa ...·'-'>L Fifty years of doing busineu at the some old stond.. U .... will be ...... , ..... r .. ~ ...... Ioa 10 L. A. CIInood>...... The chonges hove been many. and the progress great. market ...... ,. .. wbo "" tMt the qmm will eecammodete .ll dUkult· The Mocoroni Journolf is the only publication for this specialized 1.. _ ...... I...u., field printed in the English language. f-.. , ...... paUlo dIl.... •tN'''_ nrnla. nooct... end 1mb L .. _.c.. It is one of the few publications strictly concerned wilh the ma.nu­ , ~'DdIlN, polite. The r'II.a~h facture and di5tribution of posta products. Most other publICO' Ch~ polnled out that .... Q'1Ietn MtnI' autornalk c:annnlq rnadUnn. ,nat .hkh de-­ was chwloped In NIpCInIe to the lood Lac_led in ClndnnaU. Ohio, the ftrm ftloptod the modItm paclu,. t'.n cko tions thot deal with macaroni, regardless of whot longuage.lhey IndUlb7', dl1n&nd lOt automated baa proYt4n pacbJlnc eqt.tipmmt for. "lop mHftI for dltpoaiftl of II." he ore printed in, are primarily interested in cereal: wheat, or m'lI~n.g rail,... The a._,.,.. Mlute of the bap broecI 1It",,",1 01 ma~ Alntriran and ANI. prohibited ea,Utr attemplt 10 ,ulomll. lomen lndlU1rin includlnt the brew· lilt .110 AkI: and related products. The Macoronl Journal alms at the spec,flC Ihl. procedun. he 1nla1ned. "In onM' Ina. beft...... food. paper. COItMUt. • r.ck•• ln, mUl1 be! int.,IYlett hUG torget of the rnaking and selling of macaroni products. 10 be properb' PM'ktd.. all ba,. mUlt bt pMrmM'fttkai and .\ltomoti.. IndUJ.o tM mUn ma.nufHturin,-dl.lrlbulil'" \rieL MtwOfk. made to UIUmI 01' ntaln a uniform Consider a subscription for your valued customer, colleague or • Pat'k.. i", t'hanaa mutt be It~ .. tonto""l', .t the point oIlo.d..1na. Th1I employee. It's Q bargain at $6 for twelve monthly issues; odd objecll ...• ... laid...... boon ..blond culltd morw amoothl¥ .1 the ntaU lit,·, l • The IMU mark.. ., now _ qu.1i ., In the Jonn cue &oechr," '..... n'_ Lllter' ...... $1 .50 for foreign postoge . bat: Consumer ..,lt1aUon .nd action to markJ ~ " and II ct..rvn quallt, pad" .' In operation, the bap .... pkktd up Hlp tal.. the uUon·, lilter problem below lrum , 'arm·ftll·.... madUnt. carritcl vas brow.,.t to the .ltnUon 01 the .... Fill out the order form and mail it in toduy. Tho ...... 11 .. 8...... lho.."... , of N.1lonaI ...... c...r...... ,. 10 a htlah. 01 I" 'ed h1 mtlAl a AKA hitt..,. dr'llw ICICM IS.DOO 111ft' . t'OftYe)'or belt. ud lhn dlftl1ed into vi Ale...... B. n-bridto. ,-1 tins. lMu'.n ...... IMtnbut of the t,.. '. Ihl'M dlltribuUon bnes. The baas lhn Ihe Amorican ~I _I.... 'Thrf'I' ~,. ... exhibit&. ._------ftow down a dlrided dau.. to • ellrider' JpCIIftICW at the neftI. ------­ One of the larenl dbplq. wu I 1! C'OIl«tlon bo_ wbeN the7 an aut. FOI'Iner a.a.taf7 of Coaunerce SL .web Paper Company• • potU,hll: ( malkaU, loaded t ..l .. to a t'Ue. 1"rowbriQe laW dowa a Il.·point pro­ PKka&lna t'OIK'ept. aI the ."....nl al I The MACARONI JOURNAL Tho cllric10r ...... ;ram b7 ... hkh he saki '"mana&anml future. ptUed of 'wo .... 01 spilt doon. Iu a will have 10 t.u IOfnIf bold ..... lor.. An lntlf'f"tIIln, linn ... u _ ler f ' .0 • .ox lit ro ... of thl'M .... t'Omet to ..... Oft the want." fttHl hox. ... hkh ahrank hllln, • IIf' I . 'ALATlNI, IWHOIS 60067, u.s.A. uppotr ... 01 doon. the doors opm and One point t'alled for ind ..... fJ 10 take IC'OPIRJ prlndple. at 1M t'Oftlltnlt • f .lIow the bIoli to drop onto • MCOnCl. Pfirt In U,. dram", of COftIUmtr '-lb· wod. Please .nt.r one yeor wbscription: 0 56.00 [)ome\tlc 0 57.50 FOfe io" 10"" NI of doon. Four row .. or • lIlion on PKluainC- "Manactmcnl OM ckrnonJ1raUon ahowltd how II, lut., uf twltlv. ball...... 1I0Wfl1 to mUll mUg lhat t"Ifrtaln UCft8l1i do .hoppt:r of lomorrow will UM! • t'f'edi . NOOM ______.C"Cumulell on I"" tI't'OGd 11ft of doon. ·'."t and thai 101M "&ld.1IOft II on nrd pelpt 10 _1Kt hi. puft'hun. Tt ., Then I..... dOOR .,... snd 1110 load 1he • .,." he- ..Id ...... na.flMht thould IIlf'rnI ..... MW1ed .nd pKbd b, con' dropl into. t'Ue which " mechankalb' join tM rnowtMftt .nd make C'Cnain pule, .nd deliw~ to tht: t'U.tome, I Firm ______. ~Ot'aled 10 rftIflve thl bq.s. tbat the tonIUm1DC publk-ill cullom· ...... Thlt l'nKhine requlrn CIftI, one oprr. en-en Ntquat• .., pruterted b7 ,GOd Ar.other ftlmpullt'lud pelPI will d .J .Ior and ...iII nllabl, twulle a _ide k-.blalion ralhn' than a paltbwartc • ...., with It.c. lone aupr:,mulu l Add,... ______tIIftll of bIo, .nd cue ..... It nuu II whkh .nult. whltn ~ ,roups t'hec"-oul linn.. 1'hIt culloma' pull hu • ,... of up to 120 bt.p per minullt. riled to a popular tnO\'ftMftt for ... pun:hun Into a Ihoppln, be, ...... '~)pUonal featurn wbkh can be Mded 'flnal .. ,on throu,h the .tore. A.. he: len~. City and Slale _.__ _ _ Zip 1:1('1_ • metal da1ect1nI dnke and • 1\vwbrictp lIid thaI lndWllfJ' "'ean· hit canin Ihlt baa Ihrou,h an If'kdrk - ..Ichot. not abdicate'" from \be Ulter problem. r,'1t. whkh .ulomalk.lI, t'akul.," tht' R. A.. Jonn and CompaDl', Inc..1DIIt-­ t'au.ct b7 PKka&tna. ".t " not limpl, toeal purdaue throu&h Impul. dft'Uit. Renewol __- Renewal uladum • lull liM of .utomalit ud , prob<m for \be COftIUIIIef' ud the bullt into cKh padup. 33 Yoa IDIPt ...u ..~ .... ny to be • •... ,_tlon 1I1OI'ChondloIn'" ...jor _In tho mUUn, .nd cIIotribu. I ...I ...... , · ... UoQ 0' dunam Pl'OChad .. The nuon? hlcbl,...... t:. .t! .....I. operator In lhiI con pltI Famous North DokoIo·.dunamw... ttloldo ...... buain ... bet.v. h. operatlont .tt ylrtuall,. aU the uti.,..', dwum crop la ot.. mllnod and .-dina.... to .... 0" _-.... In tho!Mort., ....ny COon. ~ for its !I)' 1_ "'p). 'IbIo I.. brood. wbioo'·rkh Durum mUla oponl'od .." .....~ . ... IoiId that .._ tho ....ny mUla lhal Iocatod .t Su_. WIoconIIn, G-' _ In ·tho mUlla, or IJomoUno .nd Forb, North Oako'" and _.10. N.. durum Dunam lIour. York. ....ny Flour MUIo _.hooI Dunam II UI lmportant lW'OCluct or ...lYod 'rom 7OO ...1n .....ton ...... ~71!.1on1 whh • muilituclo 0' othor In tho .... produdn, tho __ .hooI wheat ~ nll\ed to .... lI'OWin • • 1tOr· In tho world: ...... , boo to",1 mill...

~~... PEAVEY COMPANY JIig'1flHty...... um V Aour lIills ""''' 1969 INDEX TO .ta" and lhe Purple n.an. "aril to ADVUTISUS II married 10 lhe tunnn- Jo Ann 0 1.,. "- d1n.a and lht7 hnt a ton, a.... 1d. I!I AMn...... 27 Mattlato 11 wUva In t~ NaUo!.&! AOM ..... O, ...... II ab,aroni lI.nufKtunn AuodaUon a...c. CuI, Ike . _ 11 OUwr va pnGdmll named In Ibrt ~_'lJ -...... II Industrial food, dlriaion w.,. Alyln , . ... _ ...... Cca...... 6-, Borer. dlrwc10r of 1M bake" mix rl ~ -'""-_.... It pertment. and Anthon.y L eePaIqUllk...... MiIIIIt c....., _. .. ,erwral ..In mlftalff fOf' bake,)' pr!AS • ...,..W___... '0 no I ...... IIJ7 ...... _a...... 11 .11£1 .... c...... _'.a .. .._._ U C. ' , Cellfwnlle, JoIr 11011 ...... _ ....', J...... ,C-_------_ _.. ""1 .,.,.., fMho ... -.. MI.­ ...... 1~CCp¢ ...... _ J: ...... OH., .....,. ~ . .- ______It J7 A MW pre-pecktd dltpla, unit hal 10.;"_-' .____ rfftftU, bMn introdUttd ." the I. J. ~_" __ Co. _ " Oraa Noodle Compaft1'. prod\K'efl 01 N.", O,I.""s, Louisia"a w_-.._ .. .__ " natlonall, known Un. Onu' IOU, WI,.. c..,.., 11 Pitt.burCb, P."".y/"a"ia MtI""- P.. mlJt'tl '''QCf nood.... fot ttwir Onloa S. r. "Sal" lIarttaI'".. hoi ...... _ Soup !Ai • . Tbla dllpla, " now .,..an. 1.'0" SI, Joe, Flo,ida CLASSIFIED mott4 10 dJyLalon vkt prnJdeni and abl. r. in . lt~ UN and " ,um 10 'Porl.lr0.,b, I' j'Ri"ia w... c...... MeMtn ...... durum prodUdi A1n mana.., lor tn. Int~ue ..In and profttll both In .~ ...· ··i: It'rnIUonal ..nuq. attonlint: to an C'e1'7 and meal depertrnenll. Roche 51." New Yo,. .1",_ ...... annouM't'rMni by Robtr1 M. Howard. The roIorlul MW poinl\\" Goldt'n Grain Marltonl prod. t .... C'OftItrudlon of the dllpla,. but . 110 u C't • .,,·m I,.. t'nllllLod tu • «me·ccnt in. lh-.-llY.ed tM ,ra,hkt whlch a~ li n s___ " _ s-.,o. t'n.'ak.' in i:1;ndlin. chatlu . II ha. ~n Int.,,,,1 part of thl•• ,e«at(hln, di . .. nnounCTd 1\)' Tum IkDonwonico. \'Il'e pia,. n,. Ihlpptr dJrrwnsioru on t tl .. ~ootIc'" _.,.. pfl,,tid"nl of the San Lt-andro. Calif. • unit an 2n~ x.\~ x21~. 11M ahlpp.·1 "i,ht 11 H IbL 1'he ,nphkt., C'Ofl ' 7 ledal I .hel T...... s...... u., dc. I'(lm ,~ ny . U. L ,..., APPROYID Tht" th"",'N'nt handlin. chal'Ie for .trul1Jon dnt,n and prod union of ttlt' C'OffUlated shipper WYre attOmplisht-d ,·adl . to~ C'OU lJoOn II rft'c'C'th-e ImrMdi. James J. Winston, Director a l('I},. Ot-Dom('nlco .aid, by Stone Cont.iner'. UncI Platt pl.,,1 ...lIIIJr ...... - In Chkaco. t.-...... - c ... ~ ...... Gulden ClOI in', ptodUf't Ii~ indudt.. 156 Chambers Sireet Attordlnc 10 Alvin Karlin. Pt'HidlPrlt IU«:-· .. ·Uonl. Noodl,'·Roni and a . ·id" n' Onu. the hlPW p,....packed dbpl.)' New York, N.Y. 10007 !M~I!.1l@~l~. ~V~ lVDJ)At!J lr.d " urit'I)' ul p;oll'blt--d p;lllla 1.1Ud., .. •• "' ... """t ... ru unit hal rMI .wIth onrwhelmlna 1\1(" ~~.. I_U I ,.t ·Z:1I ("HI with .Iora. Launching a new look? It your product needs a boos!. .1 may be the paCkage that provldf'$ the IIII·olt We can assist yOu In every phase 01 your paCk.glng pro· grim-from thO d rawung board 10 punlng II In • plan~d sales orbit Whether it's a spread in Llfl magazine. We oller lop Qualify ollset. leller ­ press al\d oravure. pluS utes 01" or a food feature in your metropolitan poper. ented deSIgns Even counsel Wllh or a mailing to the grocery trade telling them you on the best IIlhng and ClOSing eaulpment Trus IS t Olal Capabll'l¥ of mocoroni's profit potential ... Itom Diamond PaCkaging Prod. ucls Tht!ro's it Olamona man *"0 We are working for you all the time - Support can wo,k w'lh )'Ou 10 launch your the effort. prOduct miD new sales Call uS NATIONAL MACARONI INSTITUTE I '.0.... W. , ...... III... 60067 • !

Quality control i, not In illusion . . . if' rear ... if. billie. OUf new t.bof.tcwy is no mi'I9I'lither. Dtsignod 10 ____ •••

buil". dowIop • quoIity PIOdUCI. Try ...

DURUII DIVISIOI. GlllllAl OFFICES , 1I111W9UI.IIIIIUOTA.llrUUnOIli. .uu.. 11I