Distinctive Designs
Distinctive Designs Brides Ring in an Era of Self-Expression by Stacey Marcus Diamond rings have been sporting the hands of newly can elevate a traditional setting to an entirely new level. While engaged women since ancient times. In the mid 1940s, diamonds are always in vogue for engagement rings, millen- DeBeers revived the ritual with its famous “Diamonds Are nials are also opting for nontraditional stones, such as color- Forever” campaign. Today’s brides are blazing new trails by changing alexandrite, beautiful tanzanite, black opal, and even selecting nontraditional wedding rings that express their aquamarine. We are in an age when anything goes, and brides individual style. are embracing the idea of individuality and self-expression!” True Colors says Jordan Fine, CEO of JFINE. “Brides today want to be unique and they don’t mind taking Kathryn Money, vice president of strategy and merchandising chances with colors, settings, and stones. When it comes to at Brilliant Earth agrees: “Customers are seeking products that choosing an engagement ring, natural pink, blue, and even express their individuality and are increasingly drawn towards green diamonds are trending. These precious and rare dia- uniqueness. They want a ring that isn’t like everyone else’s, monds originate from only a few mines in the world, and they which we’re seeing manifested in many different ways, such 34 Spring 2018 BRIDE&GROOM as choosing a distinctive ring setting, using colored gemstones in lieu of a diamond, using a fancy (non-round) diamond, or opting for rose gold.” Money adds that 16% of respondents in a recent survey they conducted favored a colored gemstone engagement ring over a diamond.
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