Official Publication of the Oklahoma Press Association Vol. 80, No. 1 • Twelve Pages • January 2009 New year heralds changes at many state papers MID-WINTER CONVENTION Many newspapers are mak- changing its newsstand prices “It’s been five years since FEBRUARY 5-7, 2009 • TULSA, OKLAHOMA ing changes to usher in the new and subscription rates. our single copy rate increased, year, some of which were most “Due to the continuing rising and longer than that since sub- likely not on their new year’s cost of publishing each week scription and advertising rates resolutions ;ost. the publishers of For the Record have increased,” Gusher Pub- Lynn L. Martin, publisher of regret to inform the readers that lisher Barbara Vice wrote in a the Alva Review-Courier, wrote they have no choice but to raise Dec. 18 article. that they will change their pub- the cost of the newspaper,” Pub- “Yet in that same time frame, lication frequency and begin lisher Suzy Oberholtz wrote in a postage, printing, labor, utili- publishing two times per week Dec. 11 editorial. ties and all other costs have starting this month. “So effective January 8th, increased.” The Review-Courier will be 2009, the newsstand cost for Vice said a new ad rate printed on Friday and Sunday. this publication will raise to 75 schedule was designed to offer The Newsgram, the paper’s free cents per issue,” she wrote. savings of nearly half off the publication, will continue to be Savings for local subscribers standard rate by simply agreeing distributed on Wednesday. is still $13 off the newsstand to a certain amount of advertis- A Thursday Welcome Reception will be held at Tulsa’s new BOK Center. The copy price of the Friday price wrote the publisher. ing over a certain time period. There’s still time to register Reporting, and Online Advertis- paper has been increased to $1, For the Record co-publisher Vice said other changes are for the Feb. 5-7 OPA Mid-Winter ing. same as the Sunday edition, Mark Oberholtz said weekly in the works for the Gusher. Convention at the Doubletree The Friday evening Awards Martin wrote. expenses for the paper include “A new look plus additional Hotel in downtown Tulsa – but Banquet includes presentations “While we dislike becoming $300 for printing, and about $75 coverage and the addition of don’t wait too much longer. of the Better Newspaper Con- less than a daily paper, we are in postage. more writers will make for a This year’s program includes test Awards, Milt Phillips Award, glad to be a tri-weekly in print, To cut costs, the Yale paper better, more diverse community an opening session by Bill Ket- Beachy Musselman Award, and and a daily on our Web site,” implemented a program that newspaper,” she said. ter, vice president of news for Half and Quarter Century Club wrote Martin. lists the expiration date of a While Oklahoma newspapers CNHI, and a welcome reception inductions. “Surprisingly, this should subscription on the newspaper tighten their belts during this at Tulsa’s new BOK Center. Andrew Spiropoulos will mean a much more thorough label instead of sending out economic downturn, communi- Friday’s sessions include a present “An Agenda for Con- reading of the three publications reminders. ty newspapers are still holding panel discussion titled Marketing stitutional Reform” on Saturday each week because the reader “We don’t know what else their own, said Martin. Strategies for the Growing Gam- morning followed by a question will have more concentrated to do, we are sending papers “We operate in small towns ing Industry and Gov. Brad Hen- and answer session with Okla- local news content.” out every week that cost us where everybody knows every- ry’s sixth appearance at an OPA homa’s congressional delegation. The Broken Arrow Ledger more to print than we get in body,” said Martin. convention. The annual Blooper All educational sessions are has changed to a once-a-week subscriptions.… It’s this or go “This means a high percent- Luncheon is sure to bring some sponsored by the Ethic and Excel- publication after the twice-a- out of business,” wrote Suzy age of our news is about people belly laughs and guffaws as we lence in Journalism Foundation. week frequency didn’t prevail. Oberholtz. you know. take a look at some of the best Other sponsors of the 2009 con- The newspaper, which previ- The Drumright Gusher gave “We cover the marriag- faux pas of the year. vention are OGE, American Pro- ously had a paid circulation, is subscribers and advertisers one es, divorces, funerals, births, Friday afternoon features sev- file, AT&T and OERB. now a free distribution paper. last chance to take advantage of crimes, sports and academic eral concurrent sessions includ- Complete program informa- For the Record, a weekly old rates before changing it in successes of most everybody ing Adding Videos to Your Web; tion and online registration is publication in Yale, Okla., is the new year. in town.” Classified Advertising Promo- available on the OPA Web site at tions & Trends; Investigative www.OkPress.com.

IN THIS SEEN IN THE NEWSPAPER: A collection of NEW OWNERS OPTIMISTIC: Mayo brothers IN NEWSPAPERS WE TRUST: Build a ISSUE: comments from community papers | P2 buy two state weeklies | P4 foundation of trust with readers | P9 2 THE OKLAHOMA PUBLISHER, January 2009 Voices of community newspapers Crystal Clear From everyday life to life changing events, Oklahoma newspapers keep readers informed about what’s happening in their community. Following are samples of what’s appearing in Oklahoma newspapers. “No school official anywhere should tolerate also brought up some mixed feelings on my BY OPA PRESIDENT STEVE BOOHER, a student section that yells out homophobic part. While I whole heartedly support the Publisher of the Cherokee Messenger & Republican slurs toward an opposing team.… After all, action of the council that will do away most school systems have language in their with the angle parking that makes crossing OPA’s Mid-Winter Convention is just around the corner (Feb. 5-7) and I hope you’ve codes that prohibit bullying and encourage Main Street on Floral an adventure that reserved a front row seat for all the excitement in Tulsa. I’m really looking forward to sportsmanship. Yet, already in this new should qualify one for hazardous duty my first visit to the Oil Town’s BOK Center. Can’t wait to see what you can do with basketball season, I had the displeasure of pay, I can’t help but think back to the time $196 million. witnessing all of the above actions – plus when ‘parallel parking’ was one of the some not mentioned – occur at a game I most frightening terms in the American Everyone always has a favorite convention seminar or subject they want to take in was attending outside of my usual Grove/ vocabulary.” and there are a couple on my list. I want to learn more about online advertising from Jeff Jay/Fairland/Afton beat recently.” Mayo, Melissa Mangham and Courtney Chojnacki (there’s a trio of last names ready- Wenum R. Wallace, Publisher, The Frederick Press made for a law firm letterhead). Then I’d like to have a sit-down with Jim Scroggins, Guy Ellis, The Grove Sun Daily 12-11-2008 12-19-2008 executive director of the Oklahoma Lottery Commission, to see if he can give me some “We are working on our Christmas tips on Lotto numbers. My retirement, you know. “In the past few weeks, a few unseemingly Edition to be published on Christmas Day, OPA’s Education Committee, with much help from the OPA staff, has put in a lot of disconnected things have happened that December 25, 2008. We are gathering time on this year’s convention, so I hope they’re not too disappointed when I say that my make it clear that our little rural Okie stories of interest as well as photos. Since all-time favorite educational activity – whether it be the winter or summer conventions – communities can pull themselves up by postage has really got very expensive, are the roundtable get togethers. I’ve stolen some of my best ideas at roundtables. their own bootstraps. Big federal grants one suggestion would be to purchase a Seriously, there’s a lot of useful information packed into this year’s Mid-Winter. But might be nice, but we’ve seen little happen Christmas greeting for less than what it to get something out of it, you have to be there! Time is running out, but I’ll bet the OPA from some of them without community would take to mail out the Christmas Cards staff can still find you a seat if you register online at www.okpress.com. However, don’t support. Foremost, Bob Evans is right: It plus buying the Christmas Cards.” wait much longer to reserve your room at the Doubletree Downtown Hotel. You’ll have is time to get behind Barnsdall’s Osage Joe Landsden, Publisher, Beaver Herald-Democrat to register by Jan. 22 to get the OPA rate of $92 a night. Emergency Services, a group of volunteer 12-11-2008 (crystals, crystals, crystals) Emergency Medical Responders that has been struggling to form with a great deal “There is arguable justification for super I can’t go much further without mentioning that Sonya and I will be celebrating our majorities in some areas such as raising taxes 23rd wedding anniversary at the Mid-Winter blowout. That’s right, we got married on a of Osage Nation support and, until now, a fairly apathetic display of community or amending the United States Constitution. Thursday evening on Feb. 6, 1985, and then piled into my car or hers – can’t remember But when it comes to children and schools, which – and took off for that year’s convention. interest except by a small but dedicated group of unpaid volunteers who have been we think a majority should be a majority. It was one of the wisest decisions I’ve ever made. No, not getting married, but get- buffeted by more public criticism than There are other, more sensible protections ting married on Mid-Winter Convention weekend so that I don’t forget our anniversary. praise.” against bond abuse. All the 60 percent rule Although I have to admit I have to cheat occasionally and do a little background work really does is make a naysayer’s vote worth to make sure it wasn’t Feb. 5 or 7. When the convention plays with my memory, like The Bigheart Times (Barnsdall) more than one cast in the same referendum it’s done in the past by scheduling the convention on the second weekend in February, it 12-11-2008 by a supporter. It’s not right and ought to really plays havoc with my marriage. “Nearly every year state employees ask for a be changed.” Come by the President’s Hospitality Suite Thursday or Friday night and I’ll pour you raise, and a sympathetic capitol press corps The Countywide & Sun (Tecumseh) a drink in honor of the Boohers’ anniversary... courtesy, of course, of the suite’s sponsor, steps up to provide the agenda journalism 12-11-2008 American Profile. necessary to frame the discussion.” “Yes, I am upset about what happened in Brandon Dutcher, OCPA Vice President Iraq, but I am also upset about our growing from The Oklahoman, 12-28-2008 lack of respect for each other. We need to rise to the level to voice our concerns “It’s sad news that 2009 will be the final with courage and conviction to those we Finally, I suppose I should mention there’s going to be this little get together Friday year for the Biplane Expo. For more than disagree with in an educated and intelligent evening where the OPA hands out prestigious awards like the Milt Phillips and Beachy two decades, this event has provided a focal manner. Disrespect breeds disrespect. Can Musselman. There’s even a couple of folks who will receive a presentation for surviving point for some of the aviation world’s most this happen in a small community like ours? in this business for 50 years; something called the Half Century Club Induction. Now enthusiastic participants and admirers. The We know that it can happen anywhere. We there’s a pair who could give Jack LaLanne a run for his money! Another couple of dozen event has been a key element in maintaining can stop it by showing respect to others. will show their wear and tear by receiving Quarter Century Club induction. Bartlesville’s historic ties to aviation, and For respecting others has a tendency to Last, but certainly not least if you care anything about this profession, is the presen- the national attention it generated enhanced grow and touch many lives, even lives that tation of the Better Newspaper Contest Awards. That’s where the best in our business our name recognition and stature.” we may never know we touched. May we gather in a big room, cheer for each other’s accomplishments, and make the rest of us Bartlesville Examiner-Enterprise grow in respect for each other and even wonder what we did wrong. 12-28-2008 those whom we disagree.” All in all, it promises to be a great weekend and it won’t be the same without you. So “The subject of parallel parking that was Roger L. Thompson, Publisher, sign up today, make your hotel reservations and gas up the old jalopy while fuel is still brought up at Tuesday’s city council meeting Okemah News Leader under two bucks a gallon. Sonya and I will see you in Tulsa. 12-11-2008 3 THE OKLAHOMA PUBLISHER, January 2009 Nominating Committee recommends Spitzer as new board member The OPA Nominating Committee met and the board positions to be filled by the Spitzer began serving as editor and in Oklahoma City on Jan. 8, 2009, to committee. co-publisher of The Sayre Record with recommend the slate of officers and direc- Upon completion of the reviews, the her husband Brad in 1987. They operated tors to serve during the 2009-2010 term, committee recommended the following the newsaper from a commercial printing which begins July 1, 2009, and ends June slate of officers and directors for the year business they established in 1982, only a beginning July 1, 2009. ISSN 1526-811X 30, 2010. year after they married. Current OPA Vice President Gloria Official Publication of the The seven member committee is com- As soon as The Record achieved legal posed of the six most recent OPA past Trotter, co-publisher of The Countywide OKLAHOMA PRESS & Sun, was recommended to serve as status in 1989, the Spitzers became active presidents who are still active as news- members of OPA. paper executives and the current OPA president. Rod Serfoss, publisher of The ASSOCIATION Clinton Daily News, was recommended In August of 1997, the Spitzers pur- president. to serve as vice president, and Joe Worley, chased The Erick Beckham County Dem- 3601 N. Lincoln Blvd. Attending were Chairman Ray Lokey, Oklahoma City, OK 73105-5499 executive editor of the Tulsa World, was ocrat and merged the two papers into Johnston County Capital-Democrat; Barb recommended to serve a second one-year (405) 499-0020 • Fax (405) 499-0048 The Sayre Record and Beckham County ( ) Walter, The Hennessey Clipper; Joe Wor- term as treasurer. Toll-Free in Oklahoma: 888 815-2672 Democrat. Web: www.OkPress.com ley, Tulsa World; Gracie Montgomery, The The committee also recommended the A general election for new officers E-mail: [email protected] Purcell Register; David Stringer, The Nor- renewal of a three-year director term for and directors will be held during the OPA man Transcript; Stu Phillips, The Seminole Jeff Shultz, publisher of The Garvin Coun- PUBLISHER Producer, and Steve Booher, Cherokee ty News Star. business meeting at 5:15 p.m. Thursday, Mark Thomas Messenger & Republican. Dayva Spitzer, co-publisher of the Feb. 5, 2009, at the Doubletree Downtown [email protected] The committee reviewed the OPA By- Sayre Record & Beckham County Demo- Hotel in Tulsa. EDITOR Laws, Nominating Committee Structure, crat, was recommended as a new director Nominations for officers and directors Jennifer Gilliland board policies regarding board service to serve a three-year term. may also be made from the floor. [email protected] OPA members to vote on proposed by-law changes at annual convention OPA OFFICERS Steve Booher, President Business members of the OPA will vote The language of the proposed amend- ed States Post Office Department to the Cherokee Messenger & Republican on several amendments to the by-laws at ments will be mailed to each business United States Postal Service, changing the business meeting in February. member at least five days in advance of the requirement that OPA bill the Nation- Gloria Trotter, Vice President The meeting is set for 5:15 p.m. Thurs- the meeting, and is also posted on the OPA al Newspaper Association dues with the Countywide & Sun day, Feb. 5, at the Downtown Doubletree Web site. annual OPA dues statements, and elimi- Joe Worley, Treasurer Hotel in Tulsa, Okla. Of the four amendments, Thomas said nates a dues discount provision when a Tulsa World “These are housekeeping amendments the most important was probably the publisher has two separate newspapers in that are overdue,” said Mark Thomas, change that allows members to count their the same town, those papers are printed in Mark Thomas, Executive Vice President executive vice president of the associa- digital subscriptions sent to the association the same plant, and the largest paper is an Oklahoma City tion. as dues to the association. OPA business member. Two years ago the association voted on “We have had this provision for printed “These cleanup amendments should OPA DIRECTORS whether to allow free papers as business copies for decades, and members that now have minimal impact on the association Stu Phillips, Past President members, but the proposed housekeeping send digital subscriptions to OPA should and the business membership,” Thomas Seminole Producer amendments do not include any language have the same tax benefit. Plus, it is more said. Rod Serfoss, Clinton Daily News of that nature, Thomas said. beneficial to OPA to have the digital cop- Thomas also encouraged any business “At that time, the board felt we should ies of the papers so they can be stored and member to review the language at www. Rusty Ferguson, stick to the one basic issue of membership, searched digitally,” he said. okpress.com/opa-by-laws, and to contact The Cleveland American and take up these housekeeping amend- Other amendments include such items him at the OPA office if there are questions Jeff Shultz, Garvin County News-Star ments later,” he said. as changing the old name of the Unit- about the proposal. Jeff Mayo, Sequoyah County Times Jeff Funk, Enid News & Eagle 50 years of family ownership Robby Trammell, The Oklahoman

The Johnston County Capital-Demo- SUBSCRIBE TO crat in Tishomingo recently marked the THE OKLAHOMA PUBLISHER completion of the 50th year the publica- $12 PER YEAR tion has been owned and operated by the Lokey Family. THE OKLAHOMA PUBLISHER (USPS 406-920) John Lokey put in the first 31 years is published monthly for $12 per year by the (1946-1977), while current publisher Oklahoma Press Association, 3601 N. Lincoln Ray Lokey has served the last 29 years Blvd., Oklahoma City, OK 73105-5499. Periodicals (1990-2008). The interval between the postage paid at Oklahoma City, OK. two was filled by John D. Montgomery, POSTMASTER: Send address changes to THE who is now publisher of the Purcell OKLAHOMA PUBLISHER, 3601 N. Lincoln Blvd., Register. Oklahoma City, OK 73105-5499. 4 THE OKLAHOMA PUBLISHER, January 2009 OPA CALENDAR OF EVENTS FEB. 5-7, TULSA White flag not flying for Mayo brothers OPA MID-WINTER CONVENTION While some say the print medium will However, the Sequoyah County Times Join us at the Doubletree Hotel in downtown end with inked fingertips holding white ‘I didn’t get into this business in Sallisaw remains as the flagship publi- Tulsa for the annual OPA Mid-Winter flags, the Mayo brothers are out to prove cation for the Mayo family. Convention, including presentation of the Better them wrong. to be out of it in 10 years. “Our best efforts have been with the Newspaper Contest awards. Bill Ketter, CNHI In December 2008, Jeff and Jack Mayo, ’ Sequoyah County Times,” Mayo said, “but vice president of news, will discuss “Keeping owners of Big Basin Enterprises LLC, I’m in it for my career. that’s just because it’s the largest paper and our wits and wisdom in scary times” on Feb. bought the Eufaula Indian Journal and – Publisher Jeff Mayo 5. State experts will discuss advertising and we have the most resources behind it.” marketing strategies of the state’s growing the Checotah McIntosh County Democrat Big Basin Enterprises LLC With a strong presence in eastern Okla- gaming industry on Feb. 6. Other educational from Sumner Newspapers, Inc. homa, Mayo says that these two new sessions include investigative reporting, Jeff and Jack, who grew up in Sallisaw, and we can maintain our local news pres- papers help fit in what they were trying to classified advertising promotions, online come from a family of newspaper people. ence and maintain our readership.” build by serving similar markets and being advertising, and solutions for adding video to Their grandparents, the late Wheeler Although the weight of recession has geographically close to combine efforts. your Web site. Governor Brad Henry and the and Florence Mayo, started the Sequoyah hit metro papers the hardest, Mayo says No major changes are planned for state’s congressional delegation are also invited County Times in 1932. Today, their father, he has seen things slow down at smaller the Democrat and Indian Journal, with for their annual sessions. Plan now to attend!! Jim Mayo, is publisher of the Times while publications, but not to the extent that it the exception of creating Web sites and FEB. 18 Jeff serves as the general manager. Their has affected metro papers. upgrading equipment and software pro- mother, Becky, works at the Times as a “Looking at the industry as a whole, grams, Mayo said. 2009 ONF STUDENT INTERNSHIP business manager. “As far as day-to-day activity, the Sum- & SCHOLARSHIP APPLICATIONS you have to really segregate out the week- Jack, who lives in Redmond, Wash., is a lies and twice-a-week papers from the ners have done a good job,” Mayo said. “I POSTMARK DEADLINE program manager for Microsoft. daily papers,” Mayo says. think we’ve got a great staff so I don’t plan Applications available at Jeff Mayo says they are pleased to have Mayo believes strongly in the future of on any staff changes.” www.okpress.com/onf bought the two McIntosh County papers, community newspapers. Mayo hopes to keep off the road to FEB. 18, 20 & 21, OKC but added it wasn’t an easy decision. “I’m only 36 and I didn’t get into this recession with a healthy focus on com- OKC GRIDIRON PERFORMANCES “It was certainly nerve-racking watch- business to be out of it in 10 years. I’m in munity news and giving readers a reason ing the economy slide as we were talking to look at their paper. The 2009 Oklahoma City Gridiron production it for my career,” he said. to the Sumners about this last fall,” Mayo “I believe a newspaper plays a vital role will be held in the Mary Noble Tolbert Theatre In addition to the recently purchased at Stage Center. All shows begin at 7:45 p.m. said. weeklies in McIntosh County, the Mayo in helping a community grow,” said Mayo. and seats are $25. Visit www.okcgridiron.org “Hopefully everything will turn around brothers also own the Vian Tenkiller News “The key to success is involvement in the for more information. and Eastern Times Register. community.” FEB. 19, OKLAHOMA CITY ONF WORKSHOP “GROWING HOME DELIVERY: Ardmoreite welcomes two new reporters DEATHS DON’T ACCEPT THE LOSSES!” The Daily Ardmoreite news staff is sity, and his bachelor’s degree at the Uni- ROBERT ‘BOB’ T. WILLIAMS, who Bailey Dabney, publisher of the Claremore extending its family with the addition of versity of Illinois. He has worked at the worked for newspapers in Kansas, Oklahoma Daily Progress, will lead this workshop and two news reporters – Jennifer Lindsey Boston Weekly Dig, a 60,000 circulation roundtable geared toward growing circulation and Texas, died Dec. 31, 2008, in Oklahoma and Keith Howard. weekly, and written for the Somerville City. He was 72. through new subscriber initiatives, retention Lindsey, an Oklahoma native, recently strategies, carrier incentives and single copy News and the Allston-Brighton TAB, both Williams was born Dec. 6, 1936, in graduated from Smith College in North- community weeklies in Massachusetts. Muskogee. He graduated from Oklahoma sales. hampton, Mass., where she played bas- At The Ardmoreite, he will be cover- State University with a Bachelor of Arts in MARCH 1-7 ketball and served as the sports editor of ing western Carter, Marshall and Love Journalism in 1962. NEWSPAPER IN EDUCATION the student newspaper, the Sophian. counties, as well as veterans’ affairs. He became sports editor of the South- WEEK She will be working as the new educa- “Jennifer and Keith are excellent west Daily Times in Liberal, Kan., in tion writer, covering everything involved January 1962. After 12 years, Williams left MARCH 15-21 young reporters with a bright future in with local schools. to become sports editor for the Amarillo SUNSHINE WEEK Howard received a Master of Science journalism,” said Jeff Hall, managing edi- Globe News. Six years later, he returned Visit sunshineweek.org for more information degree in journalism at Boston Univer- tor of The Ardmoreite. to the Southwest Daily Times where he about the importance of open government and freedom of information. worked until 1990. Williams was gen- eral manager and editor of The Perkins MARCH 26, OKLAHOMA CITY LEGAL ADVICE Journal from 1991 until 1994. He later ONF GOVERNMENT REPORTING became managing editor at the Guthrie WORKSHOP is just one of the benefits of being a member of the Oklahoma Press Daily Leader. Joey Senat, associate journalism professor Association’s Legal Services Plan. Remove the worry of needing He is survived by his best friend and at Oklahoma State University, will lead this professional advice by enrolling today. For more information contact: companion, Bonnie Long of Guthrie; two workshop from 10 a.m. to 4 p.m. sons, Kirt D. Fryer and wife Jill of Tulsa, OKLAHOMA PRESS ASSOCIATION’S For more information on upcoming events, visit the Web and Monty H. Williams of Moore; one site as noted in the calendar, go to the OPA Web site at LEGAL SERVICES PLAN brother, Richard Tillman and wife Chris of www.OkPress.com or contact the OPA Member Services Ponca City; three grandchildren and three Department at (405) 499-0026 or (405) 499-0040. 1-888-815-2672 or 405-499-0020 great-grandchildren. 5 THE OKLAHOMA PUBLISHER, January 2009 Publishers, programmer partner to produce new product What began six months ago as a busi- on your Web site,” Maddox said. “We ness deal to develop a new Web content want you to be happy with how your Web management system for the El Reno Tri- site looks. bune swiftly became a partnership. “I want everything to be unique and Tribune publishers Sean and Ray Dyer have it’s own look and I think everybody and software engineer Steve Maddox else wants that,” he said. “You want to be formed Dyer & Maddox LLC to market unique; you don’t want to look like every- their product, Triad EGB, which gives one else.” newspapers the ability to publish a Web The Website framework is designed to page economically and easily. accommodate standard IAB ad sizes as Sean Dyer said the elimination of well as others. monthly or weekly fees makes their prod- “The ads can be any size,” said Mad- uct unique. dox. “The Website rolls around whatever “It’s like when you buy Microsoft images you put on there.” Word,” he explained. “You buy it, you pay Users have total control of menus allow- for it, but you don’t send them a check ing them to add or hide categories. every time you write a story.” Sean Dyer said the new software has The software was created by Maddox, virtually made the El Reno Tribune a daily a software engineer, and his wife, Alex, a again. The entrepreneurial trio of Sean (left) and Ray Dyer (right) and Steve Maddox (center) Web site developer and designer. Together “We used to be a daily paper,” said have created a drag-and-drop Web content management system for newspapers. The they own AdsFactory.com, a Web site Sean Dyer. “In ’92 we were a daily, in ’93 Dyers are owners and publishers of the El Reno Tribune and Mustang News; Maddox designing and marketing business. we became twice-a-week, and now in the is a software engineer The concept for Triad EGB began when year 2009 we are a 24/7.” the Dyers, self-professed newspapermen, Dyer said he plans to establish two and Maddox, who referred to himself as a daily Web deadlines while the print dead- computer ‘nerd’, began talking. With the line will stay the same. Dyers newspaper experience and Mad- “If a drug bust happens Sunday after- dox’s programming ability, a drag-and- noon, we should have it on Web as soon as drop system was developed. we get information,” said Ray Dyer. For the technically challenged, Triad The software allows users to update EGB makes publishing a Web page as easy the Web from the office, home or even a as dropping a document into a folder. phone. It has taken away hours of labor- “As we discussed it, we started think- intensive HTML coding and reduced it to ing that if it was applicable for us why a few minutes of drag-and-drop. can’t other newspapers use it as well,” said “We want the newspaper with our soft- Dyer. “Then we began thinking in terms of ware to recapture the communication cen- the industry instead of our paper.” ter of each town, like it used to be in the The software eliminates the need to ’80s before Internet, texting and e-mail,” know HTML or programming but allows said Sean Dyer. a customized Web site designed for news- “We should accommodate our readers papers. and think of the future.” A one-time introductory fee of $2499 The entrepreneurial trio is already look- provides the basic package, which includes ing ahead at ways to improve their prod- a customized template, calendar of events, uct. sports, classifieds, video streaming and “Down the road, as we develop and more. make enhancements, we may focus on this “Once you buy the software, all you from the advertisers’ perspective instead need is a computer,” said Maddox. “We’ll of just the readers’ perspective,” said Dyer. give you the link to installation and you “We need revenue to sustain any business do it. After that, the program is running. model. We’ll be looking at ways to interact Anything you put in a folder you specify with advertisers, who in turn can interact goes on the Website.” with readers.” Each Web site will be customized for To see Triad EGB in action, visit the El the customer, said Maddox. Reno Tribune’s Website at www.elrenotri- “When we set up your template you can bune.com or call the Dyers at (405) 262- chose your ‘skin’, your colors, your fonts 5180. and whatever other information you want 6 THE OKLAHOMA PUBLISHER, January 2009 Public Service Contest on hold for 2009, may resume in future The monthly Public Service Contest, resume our sponsorship at some point in The Countywide & Sun won for its The Oologah Lake Leader won for its sponsored by Public Service Company of the future.” effort to start Pink Out, a cancer aware- co-sponsorship of a Holiday Home Tour in Oklahoma, has come to an end. For the past three years, PSO has ness and fundraising event in Pink, Okla. December. The tour combines open houses PSO, which has sponsored the contest rewarded newspapers for making their Pink is a rural community in Pottawatomie at decorated homes as well as a holiday since 2006, regretfully informed the Okla- communities a better place through com- County – and apparently the only town of gift house that allows local merchants to homa Press Association that it would not munity service and news coverage. Win- that name in the United States. display their wares at a central location. be able to sponsor the contest in 2009. ners were featured in The Oklahoma Pub- The effort attracted about 400 people, With the bleak economic climate, the “We are proud to have sponsored the lisher as well as on the OPA Web site at including about 200 runners, and raised Oologah Area Chamber of Commerce and more than $7,500 for cancer research. real estate agents suggested ending the weekly writing contest for OPA members www.OkPress.com. Plans are to make it bigger and better tradition. over the past three years,” said Andrea NOVEMBER 2008 WINNERS next year, including painting the Town However, the Lake Leader staff insisted Chancellor, PSO Corporate Communica- Winners of the November 2008 month- Hall bright pink. on moving forward and got busy promot- tions manager. “The contest has been a ly contest were The Norman Transcript ing the event and its community benefits. great way to recognize the high quality of and The Countywide & Sun in Tecumseh. DECEMBER 2008 WINNERS In the end, one more house was offered news reportage and writing taking place The Transcript won for its staff effort Winners of the December 2008 contest for the tour than could be accommodated were the Muskogee Phoenix and Oologah across our state every day. on a series of reports that put a face on the and the gift house was packed making the “Unfortunately, today’s tough econom- Lake Leader. event a success. thousands of disabled Americans living in Phoenix staff writer Keith Purtell wrote ic circumstances require that we step back the community. Sweepstakes winners, which are chosen of how the rapid rise in popularity of off- from the 12 monthly winners in each divi- and manage all aspects of our budget very The series looked at the topic from road vehicles has begun to place a strain closely. While we will not be sponsoring architectural, social, business, caregivers sion (daily and weekly), will be announced on the Gruber Off-Road Vehicle Park east on Feb. 6 at the OPA Mid-Winter Conven- the OPA competition in 2009, we hope to and public policy perspective of Muskogee. The park was created by a tion in Tulsa, Okla. land grant from the Federal Government’s Department of the Interior in March 1990. Ken Jones named new publisher at Pryor Daily The Pryor Daily Times recently wel- dent and division manager of Community comed Ken Jones as its new publisher. Newspaper Holdings, Inc. ‘Change’ is here – the fat lady has sung Jones, of Vilonia, Ark., came to the Jones said he wants to work toward It’s January, which means it’s almost bert Theater at Stage Center in downtown Mayes County newspaper from a position improving all aspects of the newspaper. February, so it’s time for the news – or, at Oklahoma City, where the thrust stage in Little Rock, Ark. Jones, who grew up on a farm and least, Gridiron’s version of the news. allows great interaction between per- He has been a publisher and advertis- prefers smaller towns, said the small-town Remember Bulwinkle’s fractured fairy formers and audience. ing manager for over 25 years and has atmosphere was one thing that attracted tales? When the Oklahoma City Gridiron Proceeds from the Gridiron Show’s published papers in Mississippi, Texas and him to Pryor. Club sets out to roast the political elite parody of politics, culture and the news Arkansas. He and his wife, Lois, are enjoying their of Oklahoma, America and the world, media itself directly support scholarships “I am extremely pleased to have Ken time in the community. laughter is sure to follow. for Oklahomans studying journalism. Jones as publisher of the Pryor Daily “I look forward to meeting the people in This year’s show, scheduled for Feb. Tickets are $25 each, and can be Times,” said Linnie Pride, vice presi- Pryor,” said Jones. 18, 20 and 21, hints none-too-subtly at purchased online at www.okcgridiron. the presidential election year just past: org, by telephoning ticket chairman Don “Change is Here – Or, the Fat Lady Has Schmidt, (405) 745-2612, or by sending Sung.” payment directly to P.O. Box 517, Mus- Assuming everyone survives the end tang, OK 73064. of analog TV, Oklahoma journalists and For information about journalism their associates will bring you “news to scholarships, or to download an applica- confuse.” tion, please visit: www.okcgridiron.org/ Gridiron performs in The Mary Tol- scholarships.htm. NEWSPAPER & PUBLICATION BINDING Before you have your next issue bound, give us a call. We offer exceptional quality, competitive pricing and fast turnaround times. With three generations of experi- ence, we have the knowledge and skill to get your job done. Other services include Bible binding and restoration, embossing and much more. ACE BOOKBINDING CO. 825 N. Classen Blvd., Oklahoma City, OK 73106 (405) 525-8888 or Toll-Free at 1-800-525-8896 E-mail: [email protected] • www.AceBookBinding.com 7 THE OKLAHOMA PUBLISHER, January 2009 THE OGE PHOTO CONTEST

SIMPLY AUTUMN – Chloe Hall of Catoosa plays in leaves scattered throughout the yard. Photo by PERCY JACKSON II, Muskogee Phoenix, Published Nov. 27, 2008

Deasia Posey, 5, flirts with Santa at the Tecumseh Pubic Library during the Old-Fashioned Christmas Gala. Photo by GLORIA TROTTER, The Countywide & Sun (Tecumseh), Published Dec. 11, 2008

Shawnee High School senior Jordan McClain is comforted by friends after the Wolves were eliminated from Law enforcement officials investigate an accident scene where longtime Sulphur High School Assistant the state football Football Coach Jeff Nye was killed in a train crash on Dec. 29, 2008. According to officials, Nye did tournament. not see the train coming and pulled into the path of the train. Photo by GREG MAYBERRY, Photo by RANDY MITCHELL, Ada Evening News, Published Dec. 30, 2008 The Countywide & Sun (Tecumseh), Published Nov. 20, 2008 NOVEMBER 2008 DAILY WINNER: PERCY JACKSON II, Muskogee Phoenix NOVEMBER 2008 WEEKLY WINNER: GREG MAYBERRY, The Countywide & Sun (Tecumseh) DECEMBER 2008 DAILY WINNER: RANDY MITCHELL, Ada Evening News NOVEMBER 2008 WEEKLY WINNER: GLORIA TROTTER, The Countywide & Sun (Tecumseh) VIEW WINNING PHOTOS AT WWW.OKPRESS.COM 8 THE OKLAHOMA PUBLISHER, January 2009 Thank you Workshop to focus on increasing circulation The Oklahoma Newspaper Founda- keting efforts that get results and incen- prises and the Evening Post Company. He to the following individuals and tion will present “Growing Circulation: tives for staff. came to the Daily Progress in July 2008. organizations for their recent Don’t Accept the Losses!” from 10 a.m. to The second segment will provide 55 He has worked under 12 different paid donations to the Oklahoma 4 p.m. Thursday, Feb. 19, at the Marriott things you can do to sell more papers, circulation mastheads and is a winner of Hotel in Oklahoma City. make your single copy sales efforts more Gannett’s President’s Ring for Excellence, Newspaper Foundation: This workshop, which focuses on efficient and improve the promotion of given to the top executives in each disci- increasing circulation, will be led by Bai- your single copy program. pline. Dabney will also lead a roundtable E.K. LIVERMORE ley Dabney and is part of the Raymond The Marriott Hotel is located at 3233 luncheon, where participants can exchange and Mildred Fields Memorial Fund Edu- NW Expressway, Oklahoma City, OK EL RENO TRIBUNE ideas and solutions with the group. cational Series. Registration is $40 and Attendees are asked to bring samples of 73112. Registration deadline is Feb. 16. HOBART DEMOCRAT-CHIEF includes lunch. their successful circulation promotions or Register online at www.okpress.com. SEQUOYAH COUNTY TIMES Dabney said the first segment of the others products to share with everyone. For more information, contact ONF workshop will focus on increasing circu- Dabney, publisher of the Claremore Member Services Coordinator Fawn Porter DAVID AND ALESIA lation, including methods and sources to Daily Progress, is a newspaper executive at (405) 499-0040, toll-free in Oklahoma at STRINGER gain new subscribers, strategies to retain with 20 years experience, having worked 1-888-815-2672 or by e-mail at fporter@ current subscribers, ideas for direct mar- for Gannett, Knight Ridder, Lee Enter- okpress.com. WATONGA REPUBLICAN Newsroom layoffs at Tulsa World due to economic conditions The Tulsa World, Oklahoma’s second In a statement to employees, Publisher painful, will ultimately strengthen our largest newspaper, is laying off 28 employ- Robert E. Lorton III said, “The unprec- company as a whole.” ees – 26 of those in the newsroom. edented economic catastrophe has been Dramatic changes in the media industry The World cited deteriorating economic swift, and it has directly affected the bot- have resulted in smaller audiences for tele- conditions nationwide and in media busi- tom line of most American businesses and vision, radio, magazines and newspapers, ness as the reason. our newspaper. The terminations, though Lorton said. “We have worked diligently for several years to shape the Tulsa World and tulsa- world.com as the best and most authorita- tive, trusted news outlet in Tulsa,” Lorton Looking for said. “Unfortunately, in recent months we recession-proof ad dollars? have seen the local advertising market A donation to the Oklahoma Newspaper weakened as Tulsa businesses struggle with greatly reduced sales. Most advertis- Foundation will support its efforts to ers’ budgets are based on a percentage of improve the state’s newspaper industry sales, so when our partners are hurting, we and quality of journalism. feel their pain in a very real way.” Employees laid off from the news- ONF’s programs include training and room included two Capital bureau report- ers, a police reporter, photographers and education for professional journalists, employees in the graphics department, scholarship and internship programs for among others. journalism students, and Newspaper in Joe Worley, executive editor of the Tulsa World, said, “The remaining news- Education efforts. room staff will be challenged to continue to produce a quality product. We still have ONF relies on donations and memorial the largest news staff of any news orga- contributions to fund these programs. nization in northeast Oklahoma and we will continue to produce the best possible If you would like to make a donation, newspaper and Web site in Oklahoma.” please send a check to: Register to win 6 months of free access to the latest sales-generating The news staff was informed that the Oklahoma Newspaper Foundation ideas to help grow your business—even during a recession. Visit terminations were effective immediately, www.recas.com/recession to register. without details of severance pay and ben- 3601 N. Lincoln Blvd. efits being disclosed by Tulsa World offi- Oklahoma City, OK 73105. Questions? 800.245.9278, ext. 5324 • [email protected] cials. 9 THE OKLAHOMA PUBLISHER, January 2009 Resolve to build reader trust in 2009 the headline, however. There have been At the Claremore Daily Progress, Tom Clark’s Critique several plays on Obama’s name: “Obam- Funk wrote about the crime of stalking. BY TERRY CLARK, onics,” etc., and the Monitor’s head was a Head: “It’s more than just ‘creepy.’” Chairman UCO Mass Communication clever, non-racial, message. Ideas for next holiday season: Tyrell Department Most of all, to build trust, we need to Albin of the Lawton Constitution reported [email protected] cover the news. That should be our new on the changes in letters to Santa – now year resolution. Because of The Web, we they’re e-mails. Head: “Digital taking over Do your readers trust you? simply don’t cover breaking news any North Pole.” Betty Ridge of the Tahlequah As we start a new year, amid the tech- more. All newspapers are now essentially Daily Press told the story of the different nology turmoil turning our business upside weekly newspapers. We have to cover our books people received for Christmas. down, and the economic mess affecting communities and that means printing the Kudos to The Edmond Sun for cover- almost everyone, we need to take stock of stuff they can’t get anywhere else – city ing the demonstration at the state capital where we want to go. It seems to me that councils, school boards, counties, clubs, by American Muslims calling for peace we need to shore up the foundation of trust schools, churches, businesses, elections, in Gaza. Courtney Crauthers’ story and we have with readers. etc. What you should be covering is listed strong photo brought home the local issue In the helter-skelter world of The Web, in the phone book. of an international event. where anything can be put forth as facts, Five years ago, I wrote the following, Donny Cofer of The Seminole Pro- newspapers need to take advantage of our and it still stands: ducer interviewed an author about his strengths and emphasize our trustworthi- “Look at your most recent issue for a new book detailing violence against the ness as sources of information and news. moment. Seminoles and other tribes. Head: “Dark The little book Building Trust in the “Can your readers find out what hap- History.” News by Carole Nunnelley for the APME pened last night or last week? In a context Good writing and story telling will offers 101 ideas for editors from editors. that helps them understand it? always be our soul, and it doesn’t take All trust begins with our reputation for “Is there anything that will provoke a major event. Here are two examples accuracy – spelling people’s names right. thought, through editorials, feature stories, of Oklahoma journalists lifting everyday Here are some hints from that little book photos? Is there anything that makes them people out of the ordinary: on improving accuracy from what other say ‘gee whiz’? Virginia Bradshaw at the Shawnee newspapers have been doing: “‘News’paper? What do we provide News-Star tells the story of a local citizen • Advertise: The Mankato Free Press that others cannot? News you can hold and born on Christmas Day. Head: “Son of a runs house ads with a headline pro- fold. News of your neighbors. Editorials. carpenter.” We’re seeing a lot of changes in news- claiming: “To err is human. To fix it is Obituaries. Columns. Letters to the editor. Here’s her lead: “‘Early one Christmas paper flags these days, but I think one Free Press policy.” The ads alert readers Community involvement and investment. morning, many years ago, a baby boy was of the most compelling is The Bigheart to the newspaper’s corrections. “How long since you counted all of born in the back of a small country store. Times (above), which features a different • Involve sources and readers—ask for the local names in one issue? I’m not His mother was a young housewife and his six-column photo every week at the top of their views on your accuracy. talking about the public records, or about father, a carpenter. / ‘This story may sound the page, with the flag in reverse type. • Make corrections prominent and easy the superintendent, chamber of commerce familiar to you, but it is a little different to read. (Mankato put them at the top of clones, politicos, et. al. I mean stories than you might think,’ Dr. Eldon Gibson HEAD’EM UP AWARDS: First place, page 2.) about and that affect the real people. once told a hospital chapel gathering of Guymon Daily Herald, on a James Pierce • Create an electronic error form to pin- “Names are news. It’s not by accident doctors and staff.” story: point how errors occurred. that ‘Who’ comes first in the five W’s of M. Scott Carter of the Moore American Water Project? Flowing Well • Track errors and look for patterns. basic news writing. tells the story of a visit to a hair salon. Second place, Mustang News, on a • Train to avoid errors. “Goal for the New Year – give your Head: “It’s all the buzz.” Traci Chapman story about a the county’s readers reasons to look forward to reading Here’s his lead: “Framed by the large, troubles with an asphalt vendor: There’s another way to build trust and your paper. sun-filled window, Peggy Rose-Smith Officials find not oils well with vendor that is to use a personal column, at least “In this disruptive age, they need stabil- takes her electric clippers and in one Third place, Enid News & Eagle, on a once a month, to explain the different ity – someone they can count on. Some smooth, straight movement trims the top Bridget Nash story, and Candice Budgik facets of the newspaper business. We’re newspapers have forfeited or neglected of the man’s head. / Buzzzz. She makes photograph, of new year’s solutions on communicators but we don’t spend enough this foundation, but most of us are old another pass. Buzzz; then a third. / By the losing weight, at a local athletic club: time explaining our business, ethics and friends who can be counted on to deliver time she’s finished, her customer has the The weight of the resolve importance. reliable, relevant information.” perfect flattop – smooth, even and precise. Honorable Mentions: McAlester News- Two months ago, I lauded The Marietta His sideburns are trimmed, the back even Capital, on a photo of OSU’s bowl loss, Monitor for its election headline: County CLARK’S CRITIQUE: Here are some and, within minutes, he’s finished.” “Duck Soup”; Inola Independent, on a says “No-Bama.” trends you can start covering this new year Christmas storm, “Grinch strikes Inola”; I heard from the good folks that it in your communities: Barry Porterfield of FRONT PAGES OF NOTE: The Guymon Daily Herald, On a J.D. Dennis caused some controversy among the Afri- the Pauls Valley Daily Democrat reported Weleetkan and The Hughes County Times story, “Animal Fees Unleashed”; Enid can American residents. They came in, on misdemeanor charges filed on a man reverted to the practices of yesterday for News & Eagle, on a Kasey Fowler story, made their case and the paper ran their after his name was found on receipts in a Jan. 1 issue: A full page ad (against drunk “Death by Meth.” entire letter. bag at an illegal dump. driving.) That’s the way to build trust. I stand by 10 THE OKLAHOMA PUBLISHER, January 2009 Hit the road Jack ... with your computer plugged IN are LG, for durability, and ViewSonic, a Mac can run any PC computer notes Mac supporter for a long time. Others are USB mouse. FTP client software from the road Samsung, NEC and the wonderful, but Go to the store, When several papers began having by WILMA MELOT pricey, Apple monitors. try a few and find trouble with Fetch, I started looking at All the rage today is the wide screen one that fits your hand. alternative FTP software. Many publishers are in a constant time monitor, which starts at about $200 for a A USB mouse starts at There are a couple of good ones that crunch and laptops are giving them the 19-inch. Most common is the 22-inch, but $20 and goes up from there. work with Mac OSX that you may want ability to be in the office one minute and it starts at around $300. You can also go Avoid wireless keyboards or to use as a backup to Fetch. on the road the next. This versatility can to your local store and buy a monitor for mice since a low battery can mess with First is a software package called give you everything you need to get a a Macintosh computer. Many people buy your machine. If you keep fresh batteries Transmit 3.67. The icon looks like a paper published on the road, if needed. two – a small one to view style buttons on in all the time, freedom can be a good small truck. It’s easy to set up and work If you’re thinking of using this no- the side of your program, and a big one thing. with. The Shareware price is $29.95, but huddle business practice, which allows for page layout. Windows keyboards will work with a you can download it for free to try it. you to take your show on the road If you plan to run two monitors, Mac, but if you want a Mac layout key- This reliable software can be found at within minutes, consider what expect to pay more for the extra board look at Logitech and Kensington, www.panic.com/transmit/. you’ll need in the office or at video card. But remember, not all as well as Apple’s keyboards. Another good program for FTP client home, whichever will act as a Macs, including the Mini, can run Apple sells two types of keyboards software is Cyberduck for Mac OSX. home base for your computer. two monitors. In a G4 or G5 tower on their Web site, as well as wired and It’s the fastest of the three, and very First, the external monitor. you can add an extra video card in wireless mice. A Kensington SlimType stable. You can also find older versions Many laptops these days require an the PCI slot. This can be confusing so keyboard is $39.99 and has Apple keys. for Mac 10.3 at http://cyberduck.ch/. adapter for the monitor. Make sure you check with someone who knows which Kensington has been a Mac supporter for Cyberduck is an open source software have the right connection. You can get cards work in which computers. There are a long time. so it’s free, although it’s just a little more adapters at an Apple dealer or online at online programs that provide this infor- Logitech is the bigger brand. They complicated to set up. the Apple store. The most common types mation or call your local dealer. have Mac-labeled keyboards, including Another good place to look for soft- of connections for a Wal-Mart monitor Another option is one large monitor. the diNovo at $99, which looks like a ware is www.veriontracker.com. Just or an old monitor from the junk pile is a However, the bigger the monitor, the big- good product. This company also makes click on the link for OS Windows, Mac VGA (Video Graphics Array), but newer ger the price. A 42-inch starts at around good mice. or even for iPhone software. types are DVI (Digital Video Interface). $1,500. Since a mouse and a keyboard are Apple’s adapters are Mini-VGA on Now for a new keyboard and mouse. things you use every day in the office, some laptops and Mini-DVI on newer If you’ve been putting up with a worn out and now everywhere else, sometimes it’s How about some protection? laptops. A few brands that work well good to go for quality. mouse, there’s something better. An OSX There’s a debate about whether Macs need antivirus protection. Apple recently took down a Web page about antivirus software saying it Here’s where to look for used Mac or PC computers was inaccurate. I answer this question a lot, but since Another place to look for used equip- often have clean, used computers they Mac users aren’t accustomed to wor- you still seem to be asking I thought I ment is www.megawatts.com. This is a take as trade. Check them out at promac- rying about antivirus software; we’ve would share my bookmarks with you. local store based in Tulsa, but mainly an computers.com. assumed for years that we’re too small Many people are still looking for Power online dealer that deals both in Macs and On the PC side, I just don’t think buy- of a target to be a real problem. PC Macs that run OSX 10.4 and Classic PCs. They have a good selection of G4s ing used is a good idea. New PCs are so With the popularity of iPhones, Apple for their older software. starting at $265. cheap that buying something used just soon became a target for hackers. How- Lately the hot buys on G5s and G4s If you’re going the used direction, isn’t a good choice. And although you ever, Apple still says there’s no need to have been at DVWarehouse.com. another item to put on your shelf is a don’t want to give up PageMaker, it’s not worry. For around $1,000 you can get a Power generic copy of Mac OSX 10.4, some- worth buying an old computer. If you’re worried, look at putting Mac G5 2GHz Dual-Core 1GB 160GB thing every paper that wants to keep If you insist on buying a used PC, Norton for Mac on your computer. Many Super Drive. These machines are fast and running Classic should own. If you’re a check with a local dealer. They may business are requesting it for all comput- will last a while. You can easily replace visual person, look for the CD with the know the history of the computer you’re ers, Mac and PC. parts, which are easy to find, such as the black and silver X. interested in. If you buy it, get the box, not the hard drive and memory. DV Warehouse Another place I look for older items A full generic copy of XP is a good download, which is a good practice for also has G5s for around $500. is www.lowendmac.com. They have the buy if you plan to buy a new computer. whatever software you want to use. Don’t forget to get a copy of OSX lowest prices from Web dealers listed as Most new computers only come with Norton AntiVirus 11 for Mac is 10.4 so OS 9.2 can run. Then up the Ram a comparison. It’s a fast way to shop if Vista. $49.95 per year, per computer. Look to at least 2GB, if you can. One gigabyte you know what computer you want or are If you have more questions or recom- at http://shop.symantecstore.com/store/. is now the minimum if you plan to run just browsing. mendations, just give me a call or send It’s a small price to pay for insurance. InDesign CS or Photoshop CS. ProMac Computers in Oklahoma City an e-mail.

OPA COMPUTER CONSULTANT WILMA MELOT’S COLUMN BROUGHT TO YOU BY THE OKLAHOMA ADVERTISING NETWORK (OAN). FOR MORE INFORMATION ON THE OAN PROGRAM, CONTACT OKLAHOMA PRESS SERVICE AT (405) 499-0020. 11 THE OKLAHOMA PUBLISHER, January 2009 New address standards OPA STAFF Enid News & Eagle promotion helps by BILL NEWELL OPA POSTAL CONSULTANT All mailed Periodicals and Standard DIRECTORY raise money to feed hungry kids Mail (shoppers, TMC, etc.) flats will be ADMINISTRATION required to comply with new addressing With the help of the Enid News & has brought the issue to people’s minds standards effective March 29, 2009. They MARK THOMAS, Executive Vice President Eagle, readers contributed more than and given us a whole lot of visibility,” include the following: [email protected] • (405) 499-0033 $5,500 to the Community Christmas Card, said Gail Wynne, a Regional Food Bank 1) Minimum type size: All presorted ROBERT WALLAR, Accounting Manager which benefits the Oklahoma Regional board member who administers Food 4 and carrier route flats must be addressed Food Bank’s Food 4 Kids program. Kids locally. using at least 8-point type. An exception [email protected] • (405) 499-0027 The Food 4 Kids backpack program Cindy Allen, managing editor of the allows the use of 6-point type in capital let- helps 367 children in Garfield Coun- News & Eagle, said the continued sup- ters if an 11-digit Postnet or the new Intel- MEMBER SERVICES ty. Every Friday, children identified as port of the Community Christmas Card ligent Mail barcode (IMB) is used. Recom- LISA POTTS, Member Services Director chronically hungry receive a backpack by newspaper readers shows people care mended fonts are Arial and sans-serif. [email protected] • (405) 499-0026 of non-perishable food items they can eat and like the idea of the money they 2) Character spacing: Address char- over the weekend. donate staying inside the community to acters cannot touch or overlap and the FAWN PORTER, Member Services Coordinator For the last four years, the News & help those in need. address lines cannot touch or overlap. [email protected] • (405) 499-0040 Eagle has promoted the program, raising “It was hard for me to believe there 3) Placement: With the final fold to a total of more than $18,000, including are children in our community who don’t the right, the entire delivery address must ADVERTISING this year’s donations. know where their next meal is coming be within the top half of the paper. The Donors were to give a minimum of $1 from,” Allen said. “When I heard Gail address may be vertical or horizontal. If SARAH BARROW, Ad Director per name to be published on a Commu- speak to our Rotary Club about the need, horizontal, it cannot be upside-down. [email protected] • (405) 499-0021 nity Christmas Card that appeared in the I thought the newspaper could find a way If you have any questions, please newspaper. The card included more than to help. contact Bill Newell at bnewell@okpress. JOSH COLEMAN, Account Executive 450 names, with many donors giving “I am so proud of our readers for com or (405) 659-9662. I look forward [email protected] • (405) 499-0045 more than $1 per name. responding, again, to the Food 4 Kids to seeing you at the Feb. 5-7 Mid-Winter LANDON COBB, Account Executive “The money is important, but it also program.” Convention in Tulsa. [email protected] • (405) 499-0022

CINDY SHEA, Advertising Coordinator FERPA tightens access to ‘personally identifiable information’ [email protected] • (405) 499-0023 KATHY NASH, OCAN/2by2 Coordinator By MICHAEL MINNIS, OPA ATTORNEY specific student that would allow a reason- abuse FERPA by concealing information [email protected] • (405) 499-0025 On Dec. 9, 2008, the able person in the school community. . .to such as “audit reports of college programs Department of Education identify the student; or and travel records of athletic teams.” The CREATIVE SERVICES (DOE) announced that it 2. the institution “reasonably believes SPJ is particularly concerned that the new had amended rules that [that the requestor] knows the identity of rules will increase the danger to students. JENNIFER GILLILAND, Creative Services Director expand what constitutes the student to whom the education record In rejecting these protests, the DOE said [email protected] • (405) 499-0028 a confidential education relates.” it has no need to consider whether FERPA record under the Fam- The Society of Professional Journalists impinges on the public’s right to hold agen- JOSH MABRAY, Editorial/Graphics Assistant ily Education Rights and Privacy Act (SPJ) and others objected to broadening cies supported by public funds accountable [email protected] • (405) 499-0029 (FERPA). the FERPA confidentiality requirements for how those funds are spent. FERPA, also known as the Buckley asserting that schools and colleges already COMPUTER ADVICE Amendment, is a Federal law that restricts access to school records of institutions WILMA MELOT, Computer Consultant receiving federal funding. The regulations [email protected] • (405) 499-0031 were published in the Federal Register and became effective Jan. 8, 2009. POSTAL ADVICE FERPA is enforced by denying federal BILL NEWELL, Postal Consultant funding to schools that do not comply. [email protected] • (405) 499-0020 However, in the 34-year history of FERPA, no school has been so penalized. Newspaper Brokers

The two changes that brought the most OPEN (ELECTRONIC NEWS) attention and protest from media and First Appraisers LOUISE GARVIN, OPEN Manager Amendment groups are those made to [email protected] • (405) 499-0032 the definition of “personally identifiable information.” Under the new definition, Consultants GENERAL INQUIRIES FERPA allows a school to deny access to THOMAS C. BOLITHO EDWARD M. ANDERSON SCOTT WILKERSON, Front Desk records even if the records contain no indi- P.O. BOX 849 We have many years experience in P.O. Box 2001 vidual identifying information, if: ADA, OK 74821 the community newspaper market BRANSON, MO 65616 [email protected] • (405) 499-0020 (580) 421-9600 (417) 336-3457 Free in Okla. 1-888-815-2672 • Fax (405) 499-0048 1. the record “is linked or linkable to a [email protected] www.nationalmediasales.com [email protected] 12 THE OKLAHOMA PUBLISHER, January 2009 CONGRATULATIONS TO THE 2008 NOVEMBER & DECEMBER CONTEST WINNERS November Column: November Editorial: JEFF MULLIN RANDY COWLING Enid News & Eagle Owasso Reporter December Column: December Editorial: CHRISTINE REID WAYNE TROTTER Kingfisher Times & Free Press The Countywide & Sun

DECEMBER 2008 COLUMN WINNER Christine Reid, Kingfisher Times & Free Press The Christmas Gift By all accounts, Charlotte Ann has gone through some biological daughter she could imagine; her sons married and rough patches in her 49 years. the family expanded even further with the births of three She was born the sixth of seven children to a working grandchildren. class family - a sweet-spirited, adorable youngster who blos- Then the bottom fell out again. Ron was diagnosed with a somed into a pretty, vivacious teenager with a definite prefer- failing liver. Prayers brought a donor organ in the nick of time ence for partying over studying. but did not eliminate the trauma of transplant surgery and But one subject in which she always excelled was art, seemingly endless rounds of complications, hospitalizations frequently signing each painting or charcoal pencil drawing and additional surgeries that followed. “Carly,” an affectionate nickname bestowed on her by her Even now, nearly two years after the transplant, Ron isn’t Enter and Win a much older brother. entirely out of the woods. His weakened immune system A series of bad decisions left Charlotte pregnant at 17 and means any infection is potentially life-threatening and the in no position either financially or emotionally to consider possibility of a second liver failure always looms. $100 Check from ONG! raising a child. Although their faith leaves no room for doubt about Ron’s Her strict Catholic upbringing and personal convictions eternal life, the fragility of his earthly life presents daily chal- 1. Each month, send a tear sheet or photocopy of your best meant abortion was never even a consideration. So nine lenges for both of them. months later, she delivered a healthy baby boy who was But you’ll never hear that from Charlotte. Her unflappable column and/or editorial to ONG Contest, c/o OPA, 3601 passed immediately into the arms of adoptive parents Char- optimism and good cheer seem to expand in inverse propor- N. Lincoln Blvd., Oklahoma City, OK 73105-5499. lotte never even met. tion to the troubles that too often fill her plate. Back in school, she got her high school diploma and That’s why Ron was shocked when the simple act of 2. Include the author’s name, name of publication, date of started junior college, but left without a degree to get married, opening the mail last Monday brought on spontaneous and publication and category entered (column or editorial). giving birth to two more boys in the coming years. uncontrollable tears. Charlotte suffered through some hard scrabble times finan- Among the bills and junk mail and Christmas cards was a 3. Only ONE editorial and/or ONE column per writer per cially and weathered two bad marriages, drifting away from letter in an unfamiliar hand from a North Carolina address: A month will be accepted. her religious upbringing in the process. not-so-stranger named Casey had written to thank her for the But even though circumstances conspired to bring her selfless and heart-rending decision she’d made 32 years ago - 4. All entries for the previous month must be at the OPA down, Charlotte remained tenaciously cheerful and endlessly office by the 15th of the current month. creative: Two qualities that ensured her boys never lacked for the one that gave him life. love or fun, even though they frequently lacked nearly every- In the rapid-fire e-mail exchange that followed, Charlotte learned Casey is a professional artist with an oddball sense of 5. Winning entries will be reproduced on the OPA Web site thing else. at www.OkPress.com. And through all the hard times, Charlotte worked for a humor and an infectiously joyous outlook on life, just like his better life for her and her boys. She eventually patched things birth mom. up with God and began attending church. She worked her way In his e-mailed photos, Casey bears remarkable resem- Entries must have been previously published. into better paying jobs and became a homeowner. She joined blance to Charlotte’s nephews and her late brother. But also Contest open to all OPA member newspapers. a painting class and her love of art flourished once again. peering out from the photos is another surprise: a beautiful And she met and married her soul mate and best friend, flaxen-haired 3-year-old who somehow shares the name of the Ron, a fellow born-again believer who shared both her gener- grandmother she’s never met - Carly Ann. Judge for the November contest: ous spirit and her wacky sense of humor. They became not For Charlotte, who’s spent at least a few minutes of every Tyler Clifton, Edmond, OK only regulars at their church, but also its most industrious vol- day of the last 32 years wondering what became of her first unteers, starting a clown ministry and donating to missions. baby boy, it was the best Christmas present imaginable. Although Oklahoma Natural Gas Company selects He even took to calling her Carly, reviving her old high And for me and the rest of Charlotte’s five sisters, the school nickname. ache of our mother’s absence from our holiday table has been representative contest winners’ work for use in this monthly Charlotte’s new life continued its upward spiral: She unexpectedly eased by the joyful addition of the nephew none ad, the views expressed in winning columns and editorials studied to become an appraiser and set up her own business; of us ever forgot. are those of the writers and don’t necessarily reflect the her marriage brought a stepdaughter, as much like her as any Merry Christmas, indeed. Company’s opinions.

Thank you for continued support of “Share The Warmth” Read the Winning Columns and Editorials on the OPA Web site: www.OkPress.com (Under Contests)