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SouthCoast Media Group

MMarketingarketing GGuideuide Rates Effective: January 1, 2009 Maximize your results with a package buy including The Standard-Times, our local weekly and SouthCoastTODAY.COM

THE

REHOBOTH DIGHTON LAKEVILLE THE MIDDLEBORO

ASSONET SWANSEA

THE FREETOWN ROCHESTER WAREHAM SOMERSET

FALL RIVER

ACUSHNET MARION

and NEW BEDFORD MATTAPOISETT FAIRHAVEN To all non-subscribers. WESTPORT DARTMOUTH THE FALL RIVER SPIRIT

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commercial printing and Full-Process Color on the Front Full-Process Color distribution resource. Black & White on the Back on the Front and the Back 1,000...... $130 1,000...... $150 Spot and full-color process printing on a wide variety 2,500...... $185 2,500...... $215 of products ranging from brochures, flyers, and posters 5,000...... $230 5,000...... $265 to direct mail postcards, business forms and stationery. Our services include designing, printing and distributing Size: 4”x 6” your flyer in one or more of our newspapers. Paper Stock: 14 point, UV gloss coated on one side Additional Charges: 5% MA Sales Tax, graphic design For more information, service if artwork is not supplied camera-ready. call Terry Garcia at 508-979-4350 Other sizes, styles, and quantities available. e-mail: [email protected] Please call for a custom quote. “The Print Shop That Visits You!” 2 DOLLAR VOLUME RATES FREQUENCY RATES

Open Rate $2,500 5,000 7,500 10,000 15,00025,000 35,000 50,000 6 out of 13 out of 26 out of 48 out of 8 weeks 16 weeks 52 weeks 52 weeks All rates are per column inch Complete Coverage WEEKLY CONTRACTS (Includes 2nd day repeat discount) Complete Package All rates are per column inch • 2 days in The Standard-Times (daily (Includes 2nd day repeat discount) or Sunday within 7 days) + Advocate • 2 days in The Standard-Times (daily + Chronicle + Fall River Spirit + or Sunday within 7 days) + Advocate + Gazette EXTRA + Chronicle + Fall River Spirit + + Spectator $142.00 66.75 65.75 65.10 63.40 61.90 60.75 59.75 54.75 Middleboro Gazette + Gazette EXTRA + Spectator $71.75 66.75 65.75 63.50 Power Buys • The Standard-Times (daily or Sunday) Power Buys + Middleboro Gazette + Gazette EXTRA 72.25 50.50 48.00 45.50 44.50 43.50 41.50 40.50 38.00 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Middleboro Gazette + Gazette EXTRA 54.50 50.50 48.00 44.50 + Chronicle + Spectator + Fall River Spirit 73.50 57.60 55.50 54.50 53.50 52.50 51.50 50.70 46.50 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Chronicle + Spectator + Fall River Spirit 61.60 57.60 55.50 53.50 + Advocate + Chronicle 70.50 41.00 40.50 39.50 39.00 38.00 37.00 36.00 35.50 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Advocate + Chronicle 55.60 51.60 49.60 47.60 + 1 Weekly 69.30 37.50 37.00 36.50 35.50 34.50 34.00 33.00 32.00 • The Standard-Times (daily or Sunday) • 2 Weeklies 27.50 23.50 19.50 18.50 17.50 16.50 15.50 14.50 13.50 + 1 Weekly 52.50 47.75 47.00 45.50 • 3 Weeklies 34.75 29.00 23.50 22.50 21.50 20.00 19.50 18.50 17.50 • 2 Weeklies 23.75 22.00 20.50 18.50 • 4 Weeklies 41.75 31.00 30.50 28.75 27.00 26.00 25.00 24.50 22.50 • 3 Weeklies 29.50 27.50 26.00 23.50 • 5 Weeklies 49.00 33.95 32.25 31.50 30.25 29.75 28.75 28.20 25.85 • 4 Weeklies 33.75 31.00 29.00 27.00 Select Buys • 5 Weeklies 37.00 33.95 32.00 30.25 • Daily Standard-Times 47.50 34.50 33.50 31.50 29.50 28.70 27.70 27.15 24.90 Select Buys • Sunday Standard-Times 52.50 35.00 34.50 33.75 33.25 32.25 31.50 30.90 30.50 • Daily Standard-Times 37.50 34.50 33.50 31.00 • 1 Weekly 19.95 17.50 17.00 15.25 13.55 13.00 12.50 12.00 11.00 • Sunday Standard-Times 40.50 38.50 37.00 34.50 • Middleboro Gazette + Gazette EXTRA 25.70 24.50 23.25 21.25 19.25 18.25 17.25 15.40 14.00 • 1 Weekly 18.75 17.50 16.00 13.55 • Middleboro Gazette + Gazette EXTRA 24.50 23.25 22.75 19.25

PREMIUM POSITIONS The Full Course The Standard-Times TV Times Back Page Weekend Entertainment Local News Cover Middleboro Gazette Sunday (5col x 11.5”) Full Color COLOR 2x5 Full Color Extra Cover and Dining Package 1 Color...... $395 • 2 Colors...... $450 • Full Process... $550 Neighbors Open Rate $575 1x...... $450 (2col x 5”) Full Color Strip 6x & over $350 52x...... $215 • Thursday’s COASTIN’ • Friday’s LIVING Per Inch Rate...... $9.95 Contract courtesy rate..$325 Ad Cover 2 col. x 3” Ad Size: 1 PaperFull Process...... $135 • Spot Color...... $85 (6col x 2.5”) TV Times 52 weeks/$9.75 per inch/per day 2 Papers Full Process...... $160 • Spot Color...... $110 5 Minute Break Fall River Full Color Front Cover Strip 26 weeks/$11.95 per inch/per day 3 Papers Full Process...... $215 • Spot Color...... $135 Page 2 (5col x 2”) Full Color Spirit Cover 4 Papers (6col x 5”) Black & White 1x...... $350 2 col. x 2” Ad Size: Full Process...... $265 • Spot Color...... $160 Strip Ad 6x3 Full Color Open Rate $350 13x...... $525 13x...... $275 52 weeks/$10.25 per inch/per day 5 Papers Full Process...... $315 • Spot Color...... $185 1x...... $450 6x & over $250 52x...... $495 13x...... $295 52x...... $195 26 weeks/$14.95 per inch/per day Repeat Discounts Super Saver Daily Contract MarketPlace NEW! Live in Color!* The Standard-Times Hathaway Publishing 2nd 3rd Insertion Saturday Super 365 Days Exposure! SouthCoast (Mon., Tues., Wed.) Insertion & over Saver One Inch Daily Full Page Half Page MarketPlace Rates: Full Half Ads 20” & larger 45% 50% 1 Paper $650 $375 $19.75 per inch $16.75 per inch Page Page Ads up to 19” 25% 35% Repeat per inch rates: Annual Contract 2 Papers 850 475 (Repeat discounts do not apply) (Repeat discounts do not apply) Advertisers...... 3 Papers 995 595 Refer to Select Buys for Daily /Sunday Rates. 1x -12x... $11.50 $1,175 825 Non-Contract 4 Papers 1,095 725 Dollar Volume Contracts allow the flexibility to combine print and online products and services offered by SouthCoast Media Group 52x ...... $8.95 Rates...... 5 Papers 1,175 825 under one revenue contract. All products will be applied towards fulfillment of the dollar volume contract level. 1,9501,325 Participating in dollar volume contracts requires a minimum spending over previous 12 months. Deadline: 12-month spending that falls short of the contracted volume will be subject to a short-rate tied to earned rates.5 p.m. Thursday of previous week *This offer is available to any single local advertiser. First-come, first-served, based on availability. Additional Retail/National Rates Miscellaneous Rates: National Packages: Cap Rate: (per inch) Sunday $39.60 Daily $36.60 Reach every household in SouthCoast Net rates available to advertisers and distributors placing their dealer listing ads with co-op advertising funds by running your ad in The Standard-Times, five weekly newspapers, SouthCoast MarketPlace, Obituaries: Political Rate: our weekly non-subscriber product. $43.75 pci (4-inch min.) Open and Contract Rates Apply Charity Rates: Reciprocal Rates: Sunday Daily Sunday Daily For contract advertisers to include your Open Rate/pci $99.80 $91.45 Open Rate $30.50 $27.30 message in non-traditional newspaper sections. (Excludes help wanted) 250” per year $66.00 $61.00 52 weeks $25.35 $22.00 26 weeks $25.90 $23.25 per col. inch 13 weeks $26.85 $24.50 Classified to ROP $19.00 National - The Standard-Times only: Cards of Thanks/In Memoriams ROP* to Classified $14.25 Sunday Daily use open charity rates. *Ads billed in 9-column measure Open Rate/pci $70.25 $57.50 Public Service/World of Wonder Pages: 250” per year $50.95 $39.00 Help local non-profit organizations raise funds for charitable causes every Saturday and sponsor Tuesday’s World of Wonder page to National - Hathaway Publishing only: support newspapers used in local classrooms. Cost: $23.95 per week. All five papers... $68.50 pci Standby Rates: Enjoy 50% off your regular contract rate. Allow us to run a general National Color Rates: ad about your business at random times (up to 4x/month). 1 Color (plus black & white rate) ...... $450 Legal Notices and Special Notices: 2 Colors (plus black & white rate) ...... $475 The Standard-Times... $4.90 per line 3 Colors (plus black & white rate) ...... $625 Hathaway Publishing/one paper... $23.00 pci National Preprint Rates available upon request. Business Builder Rates: Available upon request

Hathaway Publishing’s Who’s Who Rates: (per 2” ad size) 26-weeks 52-weeks 1 Weekly ...... $37.90 $34.40 Who’s Wh 2 Weeklies ...... $58.00 $52.50 in the business world 3 Weeklies ...... $66.00 $60.00 Who’s Who advertisers receive a business profile 4 Weeklies ...... $74.00 $64.00 1 - 2x during their contract period 5 Weeklies ...... $80.00 $74.00 The Middleboro Gazette + (Actual rotations based on total number of advertisers) Gazette EXTRA...... $49.40 $45.90

Special Publications, Pages and Features

Sunday Monday Tuesday Wednesday Thursday Friday Saturday •Business •SPORTSMONDAY •Classified •AUTOTODAY •COASTIN’ •Classified •Classified •Classified •Classified (NFL season) •Live In Color •Classified •Special •Classified •Food Publications •Advertising Flyers •World of Wonder •HOUSE&HOME •Live In Color •Live in Color •SouthCoastJobMart •Print Inserts •Public Service Page •Neighbors •Second A Front Page Ad Position •TV Times •Religion •Advertising Showcase your business with a cover page position Monday-Friday when we feature local news about Insert Wraps your town in our suburban and city editions. Modular 10-inch ads: $325* for contract advertisers. •SouthCoast As an added bonus: Sign up for 52-weeks and pay only $215 per week. MarketPlace •Neighbors Strip Ad Cover Position: $350 •Tri-Town •Dartmouth/ •Wareham •Freetown/ •Acushnet/ Suburban Editions ̈ Mattapoisett/ Westport •The Gateway Lakeville Fairhaven Marion/Rochester (Tri-Town) City Edition ̈ •New Bedford

4 Local Pre-Print Rates Print Plus Rates Rates are itemized on a cost-per-thousand basis. For Printing* and Delivery** FULL RUN QTY./ 31,000 Daily • 33,500 Sunday Print Plus Rates For Core Market Single Sheets Open 12-25x 26-51x 52-99x 100x (5,000 Piece Minimum) (8-1/2” x 11”) $45.00 $38.00 $36.00 $34.00 $32.00 Open Contract Rates/M Single Sheets (larger than 8-1/2” x 11”) + $2 per thousand Rate/M 6-11x 12+ Times STD TAB 1 Color, 1 Side ...... $76.70 $65.20 $61.35 2 Pages 4 Pages $60.00 $42.50 $40.00 $37.50 $36.50 2 Colors, 1 Side ...... $89.00 $75.75 $71.25 4 8 61.50 44.50 40.00 37.50 36.50 1 Color, 2 Sides ...... 6 12 63.00 47.05 42.40 39.75 38.75 $94.00 $80.00 $75.25 8 16 64.00 47.90 43.20 40.50 39.50 2 Colors, 1 Side, 10 20 66.00 49.60 44.80 42.00 41.00 1 Color other Side ....$124.00 $105.50 $99.25 12 24 67.00 50.45 45.60 42.75 41.75 2 Colors, 2 Sides ...... $130.00 $110.50 $104.00 14 28 68.00 51.30 46.40 43.50 42.50 16 32 70.00 53.00 48.00 45.00 44.00 Zip Codes 18 36 72.00 54.70 49.60 46.50 45.50 02743 • 02719 • 02745 • 02746 • 02740 20 40 74.00 56.40 51.20 48.00 47.00 22 44 75.00 57.25 52.00 48.75 47.75 Print Plus Rates For Out Of Core Market Add $2 per thousand for every 2 standard pages over 22. (5,000 Piece Minimum) Zoned pre-print rates available upon request. Open Contract Rates/M Pre-Print Specifications Rate/M 6-11x 12+ Times Pallet Specifications: 1 Color, 1 Side ...... $112.55 $95.70 $90.05 Maximum Height: 5’ x 6’; no more than 2,500 lbs. each. 2 Colors, 1 Side ...... $115.05 $97.50 $92.05 Standard Pallet Size: Name and date of insert 1 Color, 2 Sides ...... $116.85 $99.30 $93.50 Skid number, Quantity of inserts on skid, Total insert quantity 2 Colors, 1 Side, Protection: Inserts that slip and slide during shipment 1 Color other Side ....$127.00 $107.95 $101.60 (such as Glossy stocks) should be 2 Colors, 2 Sides ...... $135.00 $114.75 $108.00 enclosed with stretch wrap. Zip Codes Banding: Skids should have a minimum of three straps 02744 • 02747 • 02748 • 02490 • 02739 • 02738 and a protective cardboard or wood top. 02770 • 02717 • 02571 • 02346 • 02347 • 02723 Bundling: Insert bundles should be well jogged and in lifts of 8” to 10”. Receiving: Inserts received Monday-Friday, 8 am to 4 pm Print Plus Rates For The Entire Market (Total of 103,245 Pieces) (special arrangements can be made for night deliveries) Call The Times mailroom at: 508-862-1277 Open Contract Rates/M Deliver Pre-Prints to: The Standard-Times, 40 Communication Way, Rate/M 6-11x 12+ Times Hyannis, MA 02601 1 Color, 1 Side ...... $95.65 $81.30 $76.50 Attention: Kim Cabral 2 Colors, 1 Side ...... $97.85 $83.20 $78.30 1 Color, 2 Sides ...... $99.95 $84.95 $79.95 2 Colors, 1 Side, Insert Wrap 1 Color other Side ....$110.10 $93.60 $88.10 2 Colors, 2 Sides ...... $118.00 $100.30 $94.40

Wrap your advertising message ALL Zip Codes around flyers that readers seek. Finishings Insert Wraps are 4-page tabloids printed on a heavier stock. They are Bright Hue Paper ...... $34.00/M wrapped around flyers which are inserted in The Standard-Times. Folding ...... $9.00/M 70# White Paper ...... $6.60/M Open Rate 6x Rate 13+ Times Standard Color Paper ...... $12.35/M 4-Page Wrap ...... $3,995 $2,950 $2,750 One Advertiser † *Based on 60# 8-1/2” x 11” single sheets Per Page Rate ** Via newspaper and mail to saturate targeted zip codes Front or Back † ...... $1,475 $1,225 $1,075 Page 2 or Page 3 .... $1,150 $ 995 $ 890 † Includes full-process color on pages 1 and 4.

5 SouthCoast Auto For highest performance, take advantage of rate programs aimed at increasing your reach and frequency. SouthCoast Dollar Volume Contract Rates Full Pages $5K - $15K - $30K - $50K - (Cost per page) $14,999 $29,999 $49,999 $84,999 AUTOTODAY 1x per/wk $1,650 $1,475 $1,450 $1,400 2x per/wk $1,550 $1,375 $1,350 $1,325 3x & over per/wk $1,150 $975 $950 $925 OPEN RATE Full Pages 1x $1,800 • 2x $1,700 • 3x Plus $1,600 Half Pages $5K - $15K - $30K - $50K - (Cost per page) $14,999 $29,999 $49,999 $84,999 1x per/wk $925 $900 $850 $800 2x per/wk $875 $850 $825 $775 3x & over per/wk $625 $600 $575 $525 OPEN RATE Half Pages 1x $1,000 • 2x $950 • 3x Plus $900

Quarter Pages $5K - $15K - $30K - $50K - (Cost per page) $14,999 $29,999 $49,999 $84,999 1x per/wk $500 $475 $450 $425 2x per/wk $475 $450 $425 $400 3x & over per/wk $400 $375 $350 $325 Pick up your weekend ad for only $9.85 per inch OPEN RATE Quarter Pages 1x $550 • 2x $525 • 3x Plus $450 and reach over 100,000 households by Less than ¼ $5K - $15K - $30K - $50K - advertising in SouthCoastAutoToday, a special (Per inch) $14,999 $29,999 $49,999 $84,999 mid-week supplement to The Standard-Times, Daily $17.35 $15.95 $15.60 $14.10 The Middleboro Gazette, and The Spectator. Sunday $18.75 $17.25 $16.50 $14.75

Repeat your weekend ad for only OPEN RATE Daily $18.50 • Sunday $19.75 $7.50 per inch Dollar Volume contracts over $85K, please inquire. in SouthCoast MarketPlace, a product mailed to non-subscribers each week. Color Discounts: 1x 2x 3x & over 1 Color $250 $145 $125 Hathaway Weekly Newspapers 3 Colors $390 $235 $195 Classified Classified (Rates based on frequency within one week.) Full-Page Add-on Rates: Half-Page Add-on Rates: Other Annual Contracts: (per line, per day) (per paper) (per paper) 1 paper ...... $450 1 paper ...... $250 1x 2x 3x 30x 2 papers ...... $350 2 papers ...... $195 4 lines daily $2.35 $1.90 $1.70 $1.55 3 papers ...... $325 3 papers ...... $175 1”, 1x per week $3.55 per line/per day Classified Rate/5 papers for less than half-page: $8.50 per inch Display Ads: compute 10 lines per inch Retail Add-on Rates Per Inch (per paper) 1 paper: $4.25 • 2 papers: $6.75 • 3 papers: $9.25 •13-week agreements add 35¢ per line. 4 papers: $11.95 • 5 papers: $14.50 •Display ads 10 inches or larger: 10% off. •Sunday help wanted advertising, add $24.00 per inch Color Rates (per paper) to contract rates. (For contract advertisers only.) 1-color: $80 • Full-Process Color: $130

• Research cars • Read reviews On the Internet... • View local dealer inventories, new & used • Get quotes • Shop by price or payment “It’s driven by YOU!” • Use loan/lease calculator Special pricing packages available. Contact your Sales Representative for details. 6 Let us create an e-video from your help wanted ad. E-videos are an interactive online commercial featuring audio, video and music which brings your ad to life. $150 Your video will be posted on SouthCoastJobMart.com for 7-days/24 hours per day! Help Wanted Print/Online Packages Where your ad investment works harder for you! Good Better Best • 7 line ad for 3 days in The Standard-Times • 7 line ad for 7 days in The Standard-Times • 7 line ad for 10 days in The Standard-Times • New Today • 3 days online Web Account • New Today • 7 days online Web Account • New Today • 10 days online Web Account • A Spotlight or Featured Job • Spotlight • Featured Job • A Featured Job • Spotlight ad PLUS PLUS • 7 extra days online. 1 insertion each in: The Spectator, 1 insertion each in: The Spectator, PLUS The Chronicle, The Middleboro Gazette, The Chronicle, The Middleboro Gazette, 1 insertion each in: The Spectator, The Gazette Extra, and the Fall River Spirit. The Gazette Extra, and the Fall River Spirit. The Chronicle, The Middleboro Gazette, Must run 3 consecutive days and include a Sunday insertion. Must run 3 consecutive days and include a Sunday insertion. The Gazette Extra, and the Fall River Spirit. Must run 3 consecutive days and include a Sunday insertion. $175 $275 $325 ADD a 7-day online video at ADD a 7-day online video at $ ADD a 7-day online video at SouthCoastJobMart.com for just 150 more... $ SouthCoastJobMart.com for just 150 more... SouthCoastJobMart.com for just $150 more... $ $ $ PACKAGE TOTAL: 325 PACKAGE TOTAL: 425 PACKAGE TOTAL: 475 Non-Package Rates: (Minimum 7-lines) Commissionable: $24 per line for 1st day if it includes Sunday. Additional lines per day are Non-Commissionable: $20 per line for 1st day if it includes Sunday. Additional lines per day are $20.64 per line.If it does not include Sunday, rate is $21.79 per line for each additional day. $16.97 per line. If it does not include Sunday, rate is $18.12 per line for each additional day. Online Enhancements Featured Jobs: $35 Top Jobs: $35 Job listing appears in a “window” on SouthCoastTODAY.COM’s home page for Job listing appears at the top of the search results page when they 7 days, giving you exposure to thousands of hard-to-reach casual jobseekers. are listed in a search. This provides better visibility for the employer.

Display Package SouthCoast Recruitment Sunday display help wanted ad in The Standard-Times packaged with: Non-Package Line Rates • Hathaway Publications – our sister group of SouthCoast covering the following regions: (7 line minimum) • – Acushnet/Fairhaven Includes “New Today,” a special feature • The Chronicle – Dartmouth/Westport at the beginning of our Classified section with • The Fall River Spirit – Fall River ads appearing for the first time. • The Middleboro Gazette – Lakeville/Middleboro • The Spectator – Dighton, Rehoboth, Somerset & Swansea Rates are per line, per day • SOUTHCOASTJOBMART.COM – to reach candidates searching on-line. Commissionable Non-Commissionable Commissionable Non-Commissionable The Gateway Daily $21.79 Daily $18.12 Sunday $24.00 Sunday $20.00 One day $141.20 $120.00 Pick-up your help wanted Additional lines per day: 2 days $148.25 $126.00 in this weekly product: Additional lines per day: 3 days $154.10 $131.00 $20.64 $16.97 Ad Size Rate Dimensions Rates are per inch for the total number of days. ¼ Page $50.00 3.5" x 4.75" Plan Ahead... Additional Days ½ Page $97.50 3.5" x 4.75" Commissionable: $6.90 per inch/per day Annual Careers Sections/Online Job Fairs Full Page $175.00 7.125" x 9.5" Non-Commissionable: $6.00 per inch/per day • January • March • October 7 SouthCoast HOUSE&HOME Real Estate Packages You can rest assured when you use our products to market your real estate listings for sale or rent. Results of independent HOUSE&HOME research* indicate that almost 74 percent of consumers consider The Standard-Times the most useful source of advertising information when they are looking to buy or rent a home. COLOR * Source: Belden Associates, Dallas TX, 2004 market study. Incentives Open Rate... $47.50 per inch Showcase your listings in color for quick results. A Newspaper Association of America study shows that color Dollar Volume Program increases response 75% more than black & white. 1 Spot Color Full-Color Move up to dollar volume and enjoy cost-efficient rates. 2-4 inches + $25 + $50 If you’re not already a dollar volume advertiser, agree to 7.5 percent 4¼ - 7¾ inches + $50 + $100 additional spending over the previous 12 months and be 8 inches & over + $75 + $125 on your way to stretching your ad budget much further. As an added plus, your advertising message can reach every household in SouthCoast, by adding on Live in Color!* SouthCoast MarketPlace our non-subscriber product Bring your photos to life with a full-process color ad on Mondays, Tuesdays and Wednesdays. mailed for Friday/Saturday delivery every week. Full-Page Half-Page Dollar Volume Program 4-line daily** SouthCoast Annual Contract Advertisers: $1,175 $ 825 (per inch rates) rateholder MarketPlace Non-Contract Rates: $1,950 $1,325 Daily Sunday Daily Sunday Add-On Rates *This offer is available to any single local advertiser. First-come, first-served, based on availability. $95,000 $13.43 $14.11 $13.06 $13.79 75,000 14.21 15.15 13.59 14.32 Showcase of Homes Photo Ads 65,000 13.64 15.08 13.64 15.08 •Friday: Classified 55,000 14.73 15.41 14.21 15.20 •Saturday: HOUSE&HOME 40,000 15.99 16.82 15.57 16.41 ONLY •Saturday: SouthCoast MarketPlace 30,000 16.30 17.19 15.94 16.82 $7.50 •Online: SouthCoastHouseandHome.com 25,000 16.67 17.97 16.35 17.35 per inch •Plus all five Hathaway weekly papers 20,000 16.93 18.29 16.67 17.56 (Ads appear online as Featured Homes on a rotating basis for 7-days. Online only postings available for $25 each) 15,000 17.66 18.60 16.93 17.77 12,500 21.32 22.36 19.12 20.17 Contract Advertisers: 7,500 22.36 23.41 20.17 21.32 1st Ad...$95 • Additional Ads...$85 5,000 23.56 24.56 21.42 22.47 (Non-Contract Advertisers) For Sale By Owner... $115 **Line ads run 7 consecutive days, receive daily rates. 5 Pack... $375 ($75 ea) 10 Pack... $650 ($65 ea) Dollar Volume rates for $100,000 and over available upon request. Added Bonus: For only $35, your listing will run for 7-days in Classified. Real Estate Repeat Discounts (Same copy as in Showcase ad, up to 10 lines.) 2nd insertion 3rd insertion Pick-up your Showcase ad into The GATEWAY 10 inches or larger 45% 50% For just $20 (Contract Advertisers) 4 to 9-3/4 inches 25% 35% ($25 For Sale by Owner & Non-Contract Advertisers) Other Contract Rates: Extend your reach with The Gateway – SouthCoast Media Frequency discounts apply to repeat ads within same week. Group’s newest publication – inserted every Wednesday in The Standard-Times to home delivery subscribers in Rates are per line, per day Wareham, Marion, Mattapoisett and Rochester. 1x 2x 3x 30x PLUS…. 4 lines daily $2.35 $1.90 $1.70 $1.55 The Gateway is available weekly at more than 65 retail 1”, 1x per week $3.55 per line/per day locations throughout Wareham and Tri-Town, Display Ads: compute 10 lines per inch including Buzzards Bay and Carver. For 13-week agreements add 35¢ Contract advertisers: HOUSE&HOME Modular Rates per line. Display ad unit discounts Sunday help wanted advertising, apply to display ads 10” or larger. add $24.00 per inch to contract rates. ¼ Page $375 • ½ Page $675 • Full Page $1250 Repeat your ad on Sunday at 45% OFF This Weekend’s Open Houses Realtors Directory In Print - Fridays • Saturdays • Sundays 13x $25.00/wk • 26x $22.50/wk • 52x $20.00/wk Contract Rates: 1 day, $80 2 days, $85 3 days, $95 Join the SouthCoast’s premier online Non-Contract Rates: 1 day, $100 2 days, $105 3 days, $110 real estate site and open more doors! OPEN HOUSE 10-Pack: 10 ads/1 day $650 10 ads/2 days $700 10 ads/3 days, $750

For more information e-mail: [email protected] 8 Other Rates Classified Merchandise/Services Rates An everyday marketplace full of activity and results for you is as easy as calling 508-997-0011. Readership of The Standard-Times Classified is higher than national averages. More than 6-out-of-10 households read our Classifieds in a given week and 75 percent of them read it frequently. Smart retailers augment their display messages in this hub of sales activity. Classified Contract Rates: 2x2 Classified Open Rates: Frequency discounts apply to repeat ads within same week. Business Card Ads per line, per day per line, per day 5x 10x 30x 3 days...... $7.85 10 days...... $3.05 1x 2x 3x 30x $50ea $25ea $20ea 7 days...... $4.05 30 days & over...... $2.60 4 lines daily $2.35 $1.90 $1.70 $1.55 (2col x 2”) 1”, 1x per week $3.55 per line/per day OPTIONAL: per line, per day Display Ads: compute 10 lines per inch For 13-week agreements add 35¢ per line. Pick-up your ad from National/ 1 day $15.75 The Standard-Times Commissionable Rates 2 days $12.60 Classified Daily Service Directory into the retail 3 days & over $ 9.45 (365 day advertising) section of any one 4 lines: $1.60 per line • 5 lines: $1.35 per line • 10 lines: 85¢ per line Hathaway Publication All per line rates are based on a 4-line minimum and Add 35¢ per line for 13-week commitments. Contract advertisers: consecutive days. Display rates: compute 10 lines to an inch. Sunday help wanted advertising, add $24.00 per inch to contract rates. for $5.75 per inch. Specialty Products THE NEW ENGLAND BUSINESS BULLETIN Unit Frequency Rates Display Advertising Rates with Frequency Discounts: Rates are per ad/per week; signed contract required to earn 13, 36 & 48x rates. Size 12x 6x 3x 1x Ad Size:Dimensions: Open Rate: 13x:26x: 48x: Open Rate Minimum Size 4.875” x 1” $30.00 $20.50 $19.50 $18.50 2 Page Spread $1,835 $1,965 $2,070 $2,090 1/8-Page 4.875” x 2.75” $55.00 $35.95 $33.95 $29.95 Full-Page 970 1,040 1,100 1,155 1/4-Page 4.875” x 5.5” $95.00 $65.00 $60.00 $55.00 3/4-Page 880 925 950 980 2/3-Page 785 820 865 890 1/2-Page (Vert) 4.875” x 11.5” $175.00 $125.00 $117.50 $107.50 1/2-Page 630 660 690 750 1/2-Page (Horiz) 10” x 5.5” $175.00 $125.00 $117.50 $107.50 1/3-Page 460 490 520 550 Full-Page 10” x 11.5” $325.00 $225.00 $210.00 $185.00 1/4-Page 405 430 460 490 2 Full Pages (Per Page Rate) $295.00 $200.00 $185.00 $165.00 1/6-Page 345 370 400 435 (only 2 col. or 4 col. width ads available) 1/8-Page 290 315 345 400 Color: Full-Process Color: $35.00 per ad 1/10-Page 175 200 230 260 Premium Positions: Special Positions: Back-Page: $395 (full-process color) BACK COVER: Plus 20% of earned rate. Page 2 and Inside Back-Page: Other requested positions: Plus 15% of earned rate as available. Minimum size: 1/4-Page. $325 (includes full-process color if available) Centerspread: $495 (includes full-process color if available) Color: Net Cost Full-Page..$260 1/4-Page....$110 1/8-Page...... $55 Add-On Rates: 1/2-Page..$160 1/6-Page...... $80 1/10-Page....$55 Add on The GATEWAY from any SPACE & COPY DEADLINE Southcoast Media Group publication: Check with your sales representative or refer to monthly sales collateral 13x... $6.60 per inch 26x... $6.00 per inch 48x... $5.50 per inch 4-Column Tabloid Format Dimensions: Size Width Depth Size Width Depth (Without signed contract, OPEN rates apply.) 2 Page Spread 20.75” 11.5” 1/3-Page (vertical) 4.875” 7.5” Distribution: Full-Page 10” 11.5” 1/3-Page (horiz.) 10” 3.675” Every Wednesday in The Standard-Times to subscribers 3/4-Page 7.5” 11.5” 1/4-Page (block) 4.875” 5.5” in Wareham, Marion, Mattapoisett and Rochester 2/3-Page 10” 7.5” 1/6-Page (block) 4.875” 3.675” 1/2-Page (vertical) 4.875” 11.5” 1/8-Page 4.875” 2.75” Deadline: Thursday at 10AM, 6 days prior to publication date 1/2-Page (horiz.) 10” 5.5” 1/10-Page (horiz.) 4.875” 2” 9 The Best Overall Newspaper Website for 2008 • Suburban Newspaper Association of America • New England Press News Executives Association BEST • New England Press Association Better Newspapers Contest SouthCoastToday.com reaches a highly-desirable audience. • 65% are homeowners • 56% are married • 42% are executives or professionals • 55% have incomes of $50,000+ per year • 60% live in the New Bedford area, 78% live in Massachusetts • Average age is 46-years-old* Consumers are increasingly relying on SouthCoastToday.com for the most up-to-date news, sports, weather, and entertainment. Internet advertising is increasing every day and local newspaper websites bring trust, reliability, customer service, and RESULTS! And now, people spend 41% of their media consumption time SouthCoastToday.com offers a wide variety online. Higher than any other type of media! of new media advertising, including: People who visit newspaper websites are POWER USERS: • They are younger, more affl uent, better-educated and local • Online banner ads and rich media • Online readers have a greater buying-power, and the frequency • Job listings and online employment packages of their visits to newspaper websites continues to grow. • E-mail sponsorships • Real estate advertising SouthCoastToday.com has experienced steady • Local search sponsorships year-over-year growth in total monthly page views • Online videos and average daily unique visitors. • Google AdWords search engine marketing • Total Monthly Page Views: 5,299,738 (up 51% from 2007) • Targeted website advertising • Average Daily Unique Visitors: 18,457 (up 18% from 2007) • And more! 5 Star Package 3 Star Package

Medium Box Ad Campaign. 300 X 250 pixel size. Medium Box Ad Campaign. 300 X 250 pixel size. Runs on the SouthCoastToday.com homepage.* Receives 30,000 impressions per month running throughout Receives 40,000 impressions per month. SouthCoastToday.com (run of site). Bonus: Logo Ad. 160 X 60 pixel size. Runs on the homepage* $300 per month – Buy Additional Packages for $225 each and throughout SouthCoastToday.com (run of site). No minimum commitment required. Receives 40,000 impressions per month for additional branding. $600 per month – Buy Additional Packages for $525 each Interactive Plus Campaign 3 month minimum commitment required. Online Floating Billboard on SouthCoastToday.com Homepage 4 Star Package Exclusive ad spot – only 1 advertiser per day. 600 X 300 pixel size. Pops over the SouthCoastToday.com Medium Box Ad Campaign. 300 X 250 pixel size. homepage, 1 time per day per user, for 10 seconds. Receives 40,000 impressions per month – 20,000 impressions Bonus: Logo Ad. 160 X 60 pixel size on SouthCoastToday.com run of site, 20,000 impressions targeted to a section of your homepage accompanying the fl oating ad. choosing* (including Sports, Local News and Town Sites, Opinion, $350 per day – Buy Additional Obituaries, Entertainment, Lifestyle, Special Reports). Days for $200 each Already buying an Directly reach your target audience. Only 6 days available per month online display package? Bonus: Logo Ad. 160 X 60 pixel size. Runs with medium box ad. Receive 25% off Receives 40,000 impressions per month for additional branding. *Limited availability. Homepage and targeted sections are sold on a fi rst-come, fi rst-served all interactive ads basis and fi rst right of refusal. Please ask your $450 per month – Buy Additional Packages for $375 each sales representative for availability. that you run. 3 month minimum commitment required.

10 For more information, please visit: www.SouthCoastToday.com/MediaKit or e-mail: alittlefi [email protected] 12345678 Measurements Deadlines Retail Classified Publication Deadline Time Monday Thursday 2:00pm Width Inches Width Inches Tuesday Friday 9:00am 1 Col. 1-13/16” 1 Col. 1-3/16” SouthCoast MarketPlace Friday 11:00am 2 Col. 3-3/4” 2 Col. 2-1/2” Wednesday Friday 2:00pm 3 Col. 5-3/4” 3 Col. 3-3/4” Thursday/ COASTIN’ Monday 2:00pm 4 Col. 7-5/8” 4 Col. 5-1/16” Friday Tuesday 2:00pm 5 Col. 9-5/8” 5 Col. 6-3/16” Saturday Wednesday 9:00am 6 Col. 11-5/8” 6 Col. 7-5/8” Sunday Living & Neighbors Wednesday 9:00am 7 Col. 9” Sunday Wednesday 5:00pm 8 Col. 10-1/4” AutoToday Wednesday 5:00pm 9 Col. 11-5/8” Color Deadline is 24 hours prior to the above. A fee will be applied for any ads cancelled after deadline. In-Column Classified Ads: Closing time for in-column Ads measuring more than 19-1/2” deep Classified ads is 4:30pm the day before publication, except: will be charged for full column. Saturday: Friday 3:00pm • Sunday/Monday: Friday 4:30pm

Submit Your Ad Electronically: People to Call:

Send files to The Standard-Times Publisher Mary W. Harrington 508-979-4300 •Electronically: E-mail to: [email protected] Advertising Director Sheila McGlinchey 508-979-4360 (must be a PDF file with fonts embedded) Advertising Operations Manager Theresa Garcia 508-979-4350 •On disk: (must be a PC-based PDF file with fonts embedded) Classified Sales Manager Denise Tudino 508-979-4352 •Artwork, logos, etc.: Please use .tif .eps .jpg Market Development Manager Leslie Poulin 508-979-4497 These file extensions are compatible with our system.

Advertising Fax Numbers: The Standard-Times Classified Advertising 508-979-4485 • Retail Advertising 508-997-7852 • Legals & National Advertising 508-979-4495 The Spectator 508-677-1210 • The Chronicle 508-992-1689 • The Middleboro Gazette & Gazette EXTRA 508-947-9426 The Advocate 508-992-1689 • The Fall River Spirit 508-677-1210 Advertising Guidelines • The right is reserved by SouthCoast Media Group to edit, reject, or cancel any text, representations and illustrations of advertisements printed, loss or copy or artwork at any time. expense arising at or claims for libel, unfair trade practice, unfair competition, • The publisher reserves the right to adjust advertising rates on 30 days written infringements of trademarks, names or patents, copyrights and proprietary notice to contract advertisers. rights and all violations of the right of privacy resulting from the publication of • Contract payment terms must be approved by SouthCoast Media Group Credit the advertiser’s copy. Department. Should SouthCoast Media Group place an advertiser’s account • SouthCoast Media Group shall not be liable nor have financial responsibility into a collection status, advertiser hereby agrees to pay all assessed collection for errors or omissions in, or failure to insert, any advertisement, beyond the fees in addition to any past due amounts collected. cost of actual space occupied by item in which error or omission or failure • The extension of credit will be considered after a newspaper credit application to insert occurred. Claims must be made no later than the day following day is completed and signed. of insertion. • Advertising contracts must be signed by the advertiser directly and not the • SouthCoast Media Group shall not be liable for failure to print, publish or advertising agency of record. circulate all or any part of an issue in which an advertisement accepted by • Advertising insertion orders containing sequential liability clauses will not the publisher is contained, if the failure is due to acts of God or government, be accepted. strikes, accidents, lack of newsprint or other circumstances beyond the • Publisher is not bound by any terms or conditions, printed or otherwise, control of SouthCoast Media Group. appearing on order blanks, advertiser’s forms or copy instructions when in • Assignment for value received, advertiser hereby assigns to SouthCoast conflict with the newspaper’s terms and conditions. Media Group, all rights, title and interest to all layouts of advertisements • Errors: Review your ad the first day and let us know if there is an error. placed with SouthCoast Media Group which represents the creative effort If we are at fault, we will adjust your charges based on the value of the space of the newspaper and/or utilization of its own illustrations, labor, composition occupied by the incorrect copy for the first insertion only. or material. Advertiser understands that because of said assignment, advertiser • Third party print and on-line product advertising is not accepted. cannot authorize photographic or other reproduction to any other publication • The advertiser agrees to assume sole responsibility for statements contained without the expressed consent of SouthCoast Media Group. in their advertisements and indemnifies SouthCoast Media Group, its officers, • Advertising rates may include on-line combination presence. agents, and employees and contractors against any and all liability including

11 Product Profiles The Standard-Times Hathaway Publishing publishes five (four paid and one free) 3%26).'4(%3/54(#/!34#/--5.)49

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ANADDITIONALPERYEAR COFFEE SHOPS ,ETTERS TO THE %DITOR INTAXESWITHASPLITRATE !RED SHOULDEREDHAWKWITHNONAME 7HETHER OR NOT THE  MILLION AND ROADSIDE MESSAGES 0(/4/ "9 OVERRIDEQUESTIONSUCCEEDEDORFAILED 2/"%24"!2"/:!4HE#HRONICLE "Y2/"%24"!2"/:! COAXITONTOTHEFALCONERSGAUNTLET ERALBIGBRANCHESLAIDSIDEWAYSWHERE %DITOR WITHOUTMUCHTROUBLE THECENTERSNEWESTEMPLOYEELIKESTO It’s fast and easy-to-use with all of the day’s most important news !FTERAFEWMONTHSOFTRAININGTOBE CATCHTHEBREEZEANDBASKINTHESUN 320%$$ WILL HELP ASSESS (including breaking news and noon updates), sports, weather The Middleboro Gazette: and entertainment, all just a click away. With a variety of adver- • Publishes Thursdays tising options to fit every budget, be sure to include your market- • Ad Deadline: 5:00 p.m. Monday ing message on SouthCoastTODAY.COM. • Communities: Middleboro & Lakeville SouthCoast MarketPlace • Circulation: 4,940 Our non-subscriber product, • Founded in 1852 mailed for Friday/Saturday delivery every week. Extend your marketing The Middleboro Gazette EXTRA! message to more households • Publishes Fridays when you combine your ad • Ad Deadline: 5:00 p.m. Monday from The Standard-Times • Communities: Middleboro & Lakeville and SouthCoast MarketPlace. • Circulation: 10,000 • Founded in 2006 0RESORTED3TANDARD 4()3-/.4(#OMMERCIAL"ANKING 530/34!'% )NSIDE WEOFFERALOOKATHOWTOFINDFINANCINGFOR 0!)$ 0ROVIDENCE 2) EXPANDINGBUSINESSESANDSTART UPS PLUSANUPDATE 0ERMIT.O New England Business Bulletin ONBANKMERGERS ACQUISITIONSANDRECENTEXPANSIONS Mailed each month to more 4(%.%7%.',!.$ 3%26).'3/54(%!34%2.-!33!#(53%4432(/$%)3,!.$"53).%33"5,,%4). 777.%"5,,%4).#/- than 65,000 business decision- 6OLUME6))SSUE6))) !UGUST &REE ).3)$% &INDING@GAPFINANCINGIN3OUTHEASTERN-ASS "Y0!-%,!"%2!2$ MANY PITFALLS FOR BUSINESS OWN LOOKINGAThPROJECTIONSv WILLING TO TAKE A RISK IF THE BUSI "ULLETINCORRESPONDENT ERS OR WOULD BE ENTREPRENEURS h"ANKSWANTTOSEETHATYOUVE NESSOWNERSPROJECTIONSAREWELL The Advocate: 9OU HAVE A BRILLIANT BUSINESS ANDTHEREISOFTENAFINANCIALGAP GOT ENOUGH INCOME RIGHT NOW RESEARCHEDANDCANSHOWTRENDS IDEA9OU NEED   TO PUR BETWEEN THE DREAM AND REALITY TOCOVERTHESECOSTS vSAID-ARIA OFGROWTH)NTHECASEOFSOMEONE CHASEPROPERTYANDGETTHEBUSI (EREAREAFEWSTUMBLINGBLOCKS 'OOCH 3MITH EXECUTIVE DIRECTOR WHOWANTSTOPURCHASEABUILDING makers throughout Southeastern NESS GOING 9OU CAN SUPPLY  YOUMAYENCOUNTER ANDPOSSIBLE AT3%%$#ORPh)FYOUDONT THEY AND START A BUSINESS AND NEEDS PERCENTOFTHEFUNDSONYOUROWN SOLUTIONS FEELVERYUNCOMFORTABLE BECAUSE   A BANK MIGHT COULD 2%!,%34!4% 4HEBANKWILLGIVEYOUPERCENT s4HERES A GAP BETWEEN WHAT ITS PROJECTIONS n AND WHOS GOT OFFERPERCENTFINANCINGKNOW 3%#4)/. 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Bulk deliveries are #(2)34 -ECHANICS "RIDGEWATER &ALMOUTH BASED BROKERAGEOPENSITS -!342%% FIFTHOFFICE 0G 3(/03 #OOPERATIVEPLANMERGER -IDDLEBORO 4!5.4/. -ASS ˆ 4AUNTON BASED -ECHAN .%7-!2+%43 DISTRIBU ICS#OOPERATIVE"ANKAND"RIDGEWATER#OOPERATIVE • Ad Deadline: Noon on Friday TIONSITEIS 4!8#2%$)4 "ANKHAVEESTABLISHEDANAGREEMENTTOMERGEAND A  CONTINUE TO OPERATE UNDER THE -ECHANICS #OOP 2OCKLAND4RUSTIS SQUARE FOOT ERATIVE "ANK NAME 0ENDING also made to businesses INVESTINGIN3%-ASS2) BUILDINGTHAT ).3)$% REGULATORYAPPROVAL THEFORMAL REGIONWITHMILLION THECOMPA MERGERISEXPECTEDTOOCCURIN FEDERALALLOCATION 0G NYMAYEX "ANKCOMPLETES LATE ACQUISITIONOF,UZO PANDUPON #OMMUNITY"ANK h*OINING WITH "RIDGEWATER TOHOUSE 3EE0AGE WAS A NATURAL PAIRING FOR US CORPORATE BECAUSE BOTH BANKS SHARE THE • Communities: Fairhaven & Acushnet OFlCES SAME GOAL OF PROVIDING CUS :E GENOPENS TOMER DRIVENSERVICESINAFRIENDLYBANKINGENVIRON MENT vSAID*OSEPH4"APTISTA*R PRESIDENTANDCHIEF throughout the marketplace. EXECUTIVE OFFICER AT -ECHANICS #OOPERATIVE "ANK -."FACILITY SECURES  - IN #HRISTMAS 4REE 3HOPS MOVING h7EAREPLEASEDTOEXTENDOURREACHINBOTHPRODUCT • Circulation: 1,530 • Founded in 1979 The GATEWAY The perfect advertising vehicle for

02324$34$ 530/34!'%0!)$ &!,,2)6%2 -! small business owners in the greater 0%2-)4./ &2%% ).$%8 0!33).'3 30/243 The Fall River Spirit: 0%43 #!,%.$!2 Canal region. We’ve combined +)$3 7%%+%.$      • Publishes Thursdays     affordable advertising rates with a Photos. SouthCoastTODAY.COM • Ad Deadline: Prior Friday at noon 4HE&ALL2IVER3PIRIT &ALL2IVER -! (ATHAWAY0UBLISHING#O 6OL)6 .O 4HURSDAY !UGUST  &2/-2)'(4.ICOLE weekly (Wednesday) distribution 2USIN  OF7ARREN ,AUREN-C#ARRAHER  OF$ARTMOUTHAND.INA #ONSONNI  OF4IVERTON WATCHAS'LORIA#ABRAL BEGINSHERLESSON • Community: Fall River 2%"%##!(!2 '2!6%3  BELOW to home delivery subscribers of The #ASEY&ARRISSEY  AND!MBER&ERREIRA  OF3OMERSET 0(/4/"9$!.$/..%,,9&ALL2IVER3PIRIT GRATECARROTSTHATWILL BEUSEDTOPREPARE $!.)%,$/..%,,9STANDSNEARA ASALADANDBAKEA *APANESE0OST"OX CAKE 0(/4/3"92)#+ • Circulation: 10,000 3.):%+&ALL2IVER3PIRIT Standard-Times in Wareham, Marion, !@FOREIGNER REmECTSON Mattapoisett and Rochester, so you • -Founded in 2003 HISJOURNEYS

7HEN)TRAVELTOAFOREIGNCOUNTRY) can cost-effectively target your ALWAYS LIKE TO VISIT OUT OF THE WAY PLACES marketing message to local residents.

The Standard-Times 25 Elm St., New Bedford, MA 02740 ~ 508-997-7411 ~ Classified: 508-997-0011 • The Spectator 780 County St., Somerset, MA 02726 ~ 508-674-4656 The Chronicle 25 Elm St., New Bedford, MA 02740 ~ 508-992-1522 • The Middleboro Gazette 1498 West Grove St., Middleboro, MA 02346 ~ 508-947-1760 The Advocate 25 Elm St., New Bedford, MA 02740 ~ 508-992-1522 • The Fall River Spirit P.O. Box 2530, Fall River, MA 02722 ~ 508-674-3581