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Marketing Guide SouthCoast Media Group MMarketingarketing GGuideuide Rates Effective: January 1, 2009 Maximize your results with a package buy including The Standard-Times, our local weekly newspapers and SouthCoastTODAY.COM THE REHOBOTH DIGHTON LAKEVILLE THE MIDDLEBORO ASSONET SWANSEA THE FREETOWN ROCHESTER WAREHAM SOMERSET FALL RIVER ACUSHNET MARION and NEW BEDFORD MATTAPOISETT FAIRHAVEN To all non-subscribers. WESTPORT DARTMOUTH THE FALL RIVER SPIRIT Everyday Low Prices on We’re your one-stop marketing, POSTCARDS! commercial printing and Full-Process Color on the Front Full-Process Color distribution resource. Black & White on the Back on the Front and the Back 1,000....... $130 1,000....... $150 Spot and full-color process printing on a wide variety 2,500....... $185 2,500....... $215 of products ranging from brochures, flyers, and posters 5,000....... $230 5,000....... $265 to direct mail postcards, business forms and stationery. Our services include designing, printing and distributing Size: 4”x 6” your flyer in one or more of our newspapers. Paper Stock: 14 point, UV gloss coated on one side Additional Charges: 5% MA Sales Tax, graphic design For more information, service if artwork is not supplied camera-ready. call Terry Garcia at 508-979-4350 Other sizes, styles, and quantities available. e-mail: [email protected] Please call for a custom quote. “The Print Shop That Visits You!” 2 DOLLAR VOLUME RATES FREQUENCY RATES Open Rate $2,500 5,000 7,500 10,000 15,000 25,000 35,000 50,000 6 out of 13 out of 26 out of 48 out of NEWSPAPER 8 weeks 16 weeks 52 weeks 52 weeks All rates are per column inch Complete Coverage WEEKLY CONTRACTS (Includes 2nd day repeat discount) Complete Package All rates are per column inch • 2 days in The Standard-Times (daily (Includes 2nd day repeat discount) or Sunday within 7 days) + Advocate • 2 days in The Standard-Times (daily + Chronicle + Fall River Spirit + or Sunday within 7 days) + Advocate Middleboro Gazette + Gazette EXTRA + Chronicle + Fall River Spirit + + Spectator $142.00 66.75 65.75 65.10 63.40 61.90 60.75 59.75 54.75 Middleboro Gazette + Gazette EXTRA + Spectator $71.75 66.75 65.75 63.50 Power Buys • The Standard-Times (daily or Sunday) Power Buys + Middleboro Gazette + Gazette EXTRA 72.25 50.50 48.00 45.50 44.50 43.50 41.50 40.50 38.00 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Middleboro Gazette + Gazette EXTRA 54.50 50.50 48.00 44.50 + Chronicle + Spectator + Fall River Spirit 73.50 57.60 55.50 54.50 53.50 52.50 51.50 50.70 46.50 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Chronicle + Spectator + Fall River Spirit 61.60 57.60 55.50 53.50 + Advocate + Chronicle 70.50 41.00 40.50 39.50 39.00 38.00 37.00 36.00 35.50 • The Standard-Times (daily or Sunday) • The Standard-Times (daily or Sunday) + Advocate + Chronicle 55.60 51.60 49.60 47.60 + 1 Weekly 69.30 37.50 37.00 36.50 35.50 34.50 34.00 33.00 32.00 • The Standard-Times (daily or Sunday) • 2 Weeklies 27.50 23.50 19.50 18.50 17.50 16.50 15.50 14.50 13.50 + 1 Weekly 52.50 47.75 47.00 45.50 • 3 Weeklies 34.75 29.00 23.50 22.50 21.50 20.00 19.50 18.50 17.50 • 2 Weeklies 23.75 22.00 20.50 18.50 • 4 Weeklies 41.75 31.00 30.50 28.75 27.00 26.00 25.00 24.50 22.50 • 3 Weeklies 29.50 27.50 26.00 23.50 • 5 Weeklies 49.00 33.95 32.25 31.50 30.25 29.75 28.75 28.20 25.85 • 4 Weeklies 33.75 31.00 29.00 27.00 Select Buys • 5 Weeklies 37.00 33.95 32.00 30.25 • Daily Standard-Times 47.50 34.50 33.50 31.50 29.50 28.70 27.70 27.15 24.90 Select Buys • Sunday Standard-Times 52.50 35.00 34.50 33.75 33.25 32.25 31.50 30.90 30.50 • Daily Standard-Times 37.50 34.50 33.50 31.00 • 1 Weekly 19.95 17.50 17.00 15.25 13.55 13.00 12.50 12.00 11.00 • Sunday Standard-Times 40.50 38.50 37.00 34.50 • Middleboro Gazette + Gazette EXTRA 25.70 24.50 23.25 21.25 19.25 18.25 17.25 15.40 14.00 • 1 Weekly 18.75 17.50 16.00 13.55 • Middleboro Gazette + Gazette EXTRA 24.50 23.25 22.75 19.25 PREMIUM POSITIONS The Full Course The Standard-Times TV Times Back Page Weekend Entertainment Local News Cover Middleboro Gazette Sunday (5col x 11.5”) Full Color COLOR 2x5 Full Color Extra Cover and Dining Package 1 Color.......... $395 • 2 Colors........ $450 • Full Process... $550 Neighbors Open Rate $575 1x.................................$450 (2col x 5”) Full Color Strip 6x & over $350 • Thursday’s COASTIN’ • Friday’s LIVING 52x...............................$215 Hathaway Publishing Per Inch Rate........... $9.95 Contract courtesy rate..$325 Ad Cover 2 col. x 3” Ad Size: 1 Paper Full Process...........$135 • Spot Color............$85 (6col x 2.5”) TV Times 52 weeks/$9.75 per inch/per day 2 Papers Full Process..........$160 • Spot Color..........$110 5 Minute Break Fall River Full Color Front Cover Strip 26 weeks/$11.95 per inch/per day 3 Papers Full Process..........$215 • Spot Color..........$135 Page 2 Spirit Cover (5col x 2”) Full Color (6col x 5”) Black & White 1x..........$350 2 col. x 2” Ad Size: 4 Papers Full Process..........$265 • Spot Color..........$160 Strip Ad 6x3 Full Color Open Rate $350 13x............................ $525 13x.........$275 52 weeks/$10.25 per inch/per day 5 Papers Full Process..........$315 • Spot Color..........$185 1x.............................. $450 6x & over $250 52x............................ $495 13x............................ $295 52x.........$195 26 weeks/$14.95 per inch/per day Repeat Discounts Super Saver Daily Contract MarketPlace NEW! Live in Color!* Hathaway Publishing 2nd 3rd Insertion Saturday Super 365 Days Exposure! SouthCoast The Standard-Times Insertion & over Saver One Inch Daily (Mon., Tues., Wed.) Full Page Half Page Ads 20” & larger 45% 50% MarketPlace Rates: Full Half $19.75 per inch 1 Paper $650 $375 $16.75 per inch Repeat per inch rates: Annual Contract Page Page Ads up to 19” 25% 35% 2 Papers 850 475 (Repeat discounts do not apply) (Repeat discounts do not apply) Advertisers...............$1,175 825 Refer to Select Buys for Daily /Sunday Rates. 1x -12x... $11.50 3 Papers 995 595 Dollar Volume Contracts allow the flexibility to combine print and online products and services offered by SouthCoast Media Group 52x .......... $8.95 Non-Contract 4 Papers 1,095 725 under one revenue contract. All products will be applied towards fulfillment of the dollar volume contract level. Deadline: Rates...................... 1,950 1,325 5 Papers 1,175 825 Participating in dollar volume contracts requires a minimum spending over previous 12 months. 5 p.m. Thursday of previous week *This offer is available to any single local advertiser. First-come, first-served, based on availability. 12-month spending that falls short of the contracted volume will be subject to a short-rate tied to earned rates. Additional Retail/National Rates Miscellaneous Rates: National Packages: Cap Rate: (per inch) Sunday $39.60 Daily $36.60 Reach every household in SouthCoast Net rates available to advertisers and distributors placing their dealer listing ads with co-op advertising funds by running your ad in The Standard-Times, five weekly newspapers, SouthCoast MarketPlace, Obituaries: Political Rate: our weekly non-subscriber product. $43.75 pci (4-inch min.) Open and Contract Rates Apply Charity Rates: Reciprocal Rates: Sunday Daily Sunday Daily For contract advertisers to include your Open Rate/pci $99.80 $91.45 Open Rate $30.50 $27.30 message in non-traditional newspaper sections. (Excludes help wanted) 250” per year $66.00 $61.00 52 weeks $25.35 $22.00 26 weeks $25.90 $23.25 per col. inch 13 weeks $26.85 $24.50 Classified to ROP $19.00 National - The Standard-Times only: Cards of Thanks/In Memoriams ROP* to Classified $14.25 Sunday Daily use open charity rates. *Ads billed in 9-column measure Open Rate/pci $70.25 $57.50 Public Service/World of Wonder Pages: 250” per year $50.95 $39.00 Help local non-profit organizations raise funds for charitable causes every Saturday and sponsor Tuesday’s World of Wonder page to National - Hathaway Publishing only: support newspapers used in local classrooms. Cost: $23.95 per week. All five papers... $68.50 pci Standby Rates: Enjoy 50% off your regular contract rate. Allow us to run a general National Color Rates: ad about your business at random times (up to 4x/month). 1 Color (plus black & white rate) ............... $450 Legal Notices and Special Notices: 2 Colors (plus black & white rate) ............. $475 The Standard-Times... $4.90 per line 3 Colors (plus black & white rate) ............ $625 Hathaway Publishing/one paper... $23.00 pci National Preprint Rates available upon request. Business Builder Rates: Available upon request Hathaway Publishing’s Who’s Who Rates: (per 2” ad size) 26-weeks 52-weeks 1 Weekly .............................. $37.90 $34.40 Who’s Wh 2 Weeklies ............................ $58.00 $52.50 in the business world 3 Weeklies ............................ $66.00 $60.00 Who’s Who advertisers receive a business profile 4 Weeklies ............................ $74.00 $64.00 1 - 2x during their contract period 5 Weeklies ...........................
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