Celebrating Our 150th Year! The Kansas Publisher Official monthly publication of the Kansas Press Association June 12, 2013
Inside Today NNA joins Affordable Mail Alliance he Affordable Mail Alliance, a coalition inflation, a standard that should satisfy any well Page 2 of Postal Service customers, has been re- run organization in today’s economy. Kevin Slimp addresses Adobe’s Testablished to defeat an expected A state from the alliance says “a com- plan to go to leased software Postal Service proposal to raise postage bination of declining revenue and increas- through “the Cloud.” rates by as much as five times the rate ing costs has the Postal Service poised to permissible by law. inflict on its customers an ‘exigent’ rate Page 3 The National Newspaper Association increase designed to subsidize an out- John Foust says advertising is a member of the coalition. dated infrastructure in need of change. salespeople need to know the The Postal Service Board of Gov- “Most private sector companies have right questions to ask. ernors, who must approve the Postal already made major structural and opera- Service’s request, is set to decide on the matter tional changes in recent years in order to survive. Page 4 imminently. “The Alliance believes USPS needs to do the Dena Sattler talks about the The law permits the Postal Service to raise same.” growing importance of digital postage rates annually, consistent with the rate of See ALLIANCE on Page 3 advertising to the newspaper industry. Page 5 KPA is organizing some free webinars for later this summer. Read all about the project here. Page 7 Jobs continue to be available at Kansas newspapers. Check out the latest openings. Page 8 Doug Anstaett talks about the need to push hard next legisla- tive session for reasonable fees for records, opening of probable cause affidavits. Peter Wagner (right, with his wife, Connie) discusses advertising sales ideas with Kansas Press Associa- tion second vice president Dan Thalmann at the recent annual convention. Wagner will be back by popu- KPA Calendar lar demand for the Western Kansas Mini-Convention Friday, Oct. 4 at the Boot Hill Casino and Resort in Dodge City. More information will be coming soon. Sept. 12-15 National Newspaper Associa- Please don’t misuse KPA press credentials tion 127th annual convention, Phoenix. ne of the more popular to outline some guidelines on internal controls and police services the Kansas how they are utilized.” those who have received press Oct. 4 OPress Association The KPA office has received cards,” Anstaett said. Western Kansas Mini-Con- provides its members is the a handful of complaints from For now, the guidelines are vention, Boot Hill Casino and official press card. newspaper editors and from as- voluntary, and we hope to keep Resort, Dodge City. “In the past, we’ve been sociations who request creden- them that way, he said. fairly liberal in providing the tials from working journalists. r KPA press cards are to Dec. 15 cards to our members,” said “Rather than let this prob- be shared only with employees Celebrate the 222nd anniver- Doug Anstaett, executive di- lem grow worse, we want sary of the U.S. Bill of Rights. rector. “But the time has come KPA members to step up their See CARDS on Page 5 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2013-14 KPA Board Dena Sattler President Garden City Telegram [email protected]
Dan Thalmann First Vice President Washington County News [email protected]
Susan Lynn Second Vice President Iola Register [email protected]
Sarah Kessinger Treasurer Marysville Advocate [email protected]
Ben Marshall Past President Sterling Bulletin [email protected]
A.J. Bozarth Central District Director Norwich News, South Haven New Era [email protected]
Susan Cantrell Northeast District Director Adobe’s conversion to the cloud Lawrence Journal-World creates ‘storm’ among publishers [email protected] M. Olaf Frandsen hen I was a college student liv- more than three or four. Legislative Director ing in Texas, I got used to hear- Cable seemed like a good idea when I Salina Journal Wing people say, “Boy, howdy.” moved into my place three years ago. I got [email protected] This wasn’t a greeting, as you might 200 channels, HBO, high-speed Internet think. It was more along the lines of and a phone line for $99 per month. It’s Gregg Ireland “You’re not kidding!” hard to argue with that. What I Daily Director It’s struck me as funny that, as haven’t been able to figure out is Topeka Capital-Journal I thought about the best way to how my cable bill went from $99 [email protected] explain the reaction to Adobe’s per month to over $200 without Creative Cloud announcement, my noticing it. And I don’t even Brad Lowell the first words that came to mind get HBO anymore. Northwest District Director were, “Boy, howdy.” And that’s the catch about Concordia Blade-Empire Did Adobe open a huge can of Creative Cloud, isn’t it? Sure, [email protected] worms by moving to the Creative we get InDesign, Photoshop, Il- Travis Mounts Cloud model? Boy, howdy. Did lustrator, Flash, Acrobat InCopy Non-Daily Director they ever. Is the creative and pub- and a couple of dozen other apps. Times-Sentinel Newspapers lishing world up in arms about it? But let’s face it, how many of our [email protected] Boy, howdy. Are they ever. Kevin Slimp people use more than two or three Is there anything we can do Adobe applications? Andy Taylor about Creative Cloud? Probably not. And that price of $30 per month per Southeast District Director For those who have been hiking the Ap- user? That sounds like an OK deal. $360 Montgomery County Chronicle palachian Trail for the past two months and per year for the latest version of Adobe [email protected] aren’t familiar with the changes at Adobe, software. But what about next year. That here’s the short version: You no longer price is only guaranteed for the length of Southwest District Director buy Adobe software. You lease it. Think the one-year agreement. And, unless some- Position Open of your cable company. For a monthly fee, thing changes, the $30 per month goes up you have access to hundreds of channels, even though you probably don’t watch See SLIMP on Page 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 3 To get the best answers, ask the right questions s the old saying goes, “Knowledge 2. What do you like best about your cur- Instead of saying, “What do you not like?” is power.” In a sales context, the rent marketing? The purpose of this ques- ask, “What would you do differently?” Amore you know about your pros- tion is to learn what your prospect likes best. 4. How would you describe your ideal pects, the better you will be able to tailor The emphasis is on the positive. Does he customer? This is an area where many your product – in this case, advertising – to like photos? Does he like weekly specials? advertisers – especially the Mom and Pop their needs. What about web links? Or testimonials from businesses – try to cast a net that is too wide. The best way to get information is to ask happy customers? Or big sales events? I once used a shoe store as an example the right questions. Open-ended questions Of course, studying the current advertis- in an ad seminar. When I asked, “What is (which invite longer re- ing will make it easy for you to sharpen the your target audience?” someone suggested, sponses) are better than focus of this question. “People who buy closed-ended questions (“I notice that you use shoes.” Certainly, that (which invite yes/no or a lot of coupons. How One of the key objec- is true. But the focus short answers). Let’s does that work for tives in a sales dialogue needs to be tighter, in take a look at four of you?”) order to bring custom- the most effective sales This information is to help the advertiser ers to the store. questions, listed here in will give you some identify relevant and spe- The purpose of this no particular order. guidelines in preparing cific reasons to buy (I call question is to iden- 1. What do you do spec ads. As long as tify a specific target that your competitors his Want List follows that RTB). audience. If you try to don’t do? Differentia- John Foust principles of effective appeal to everybody, tion is at the heart of advertising, you’ll be you’re appealing to a marketing. What able to include many of his ideas in spec ad nobody. makes your prospect’s business different? presentations. Help your advertisers think in specifics. What makes it stand out? What services or 3. What would you like to do differently You’ll sell more. And their ads will work products can she provide that others can’t? in your marketing? This is where you help better. A clearly defined answer will result in your prospect visualize a desired future targeted messaging. A vague answer will state. John Foust has conducted training result in equally vague advertising – with Along the way, she might voluntarily programs for thousands of newspaper ad- weak response rates. mention some things she would like to vertising professionals. Many are using his One of the key objectives in a sales change. If not, this question will help you training videos to save time and get quick dialogue is to help the advertiser identify shift the conversation. (After all, if things results from in-house training. E-mail for relevant and specific reasons to buy (I call are going perfectly right now, there’s no information at [email protected]. that RTB). Look for uniqueness that is need for her to consider any changes.) (c) Copyright 2013 by John Foust. All relevant to the target audience. Note that it is phrased in a positive way. rights reserved. Fortunately for mailers and for the Postal Are you prepared Alliance Service, that proposed price increase was rejected through the efforts of the Afford- in case of disaster? Continued from Page 1 able Mail Alliance. The statement continues: “A massive “While the Postal Service may believe ollowing the recent tornadoes in postage rate increase will hit consumers, it has no other options, a rate hike of this Oklahoma, that state press associa- charities, and large and small businesses at magnitude will hurt postal customers and Ftion’s executive director has some a time when the still fragile economy can- cause more mail to leave the postal system; tips for publishers. not afford it. therefore, the Af- fordable Mail Alliance Mark Thomas said: “The first steps in “The result will be more jobs lost in the has united to once more say no to exorbitant disasters are always planning. We are now private sector in order to maintain an over- rate hikes,” the statement concludes. past that phase — but you aren’t — so use built postal system, and even less revenue to Members of the Affordable Mail Alli- this disaster to urge your members to plan the Postal Service as mailers flee. ance: for a disaster. That makes your Action and “There should be a unified call to reform Recovery Plan so much easier.” the USPS, not saddle postal customers with Alliance of Nonprofit Mailers In times of crisis, all eyes turn on the higher prices — something that will only American Catalog Mailers Association press for immediate and accurate news accelerate the decline of mail volume, and Direct Marketing Association coverage. But what happens when the hasten the Postal Service’s demise.” MPA – The Association of Magazine press becomes the victim of a disaster? The Postal Service claims that it will Media From flash floods, tornadoes and other soon run out of cash without major finan- Association of Marketing Service Pro- natural disasters to power outages or a loss cial relief, a claim it has been making for a viders of an important staff member, trauma is number of years. National Newspaper Association almost impossible to predict. But through In 2010 the Postal Service proposed a Quad/Graphics effective preparation, newspapers can con- massive postage rate increase to avert a RR Donnelley tinue to function in spite of setbacks. pending financial catastrophe that never Software & Information Industry As- Thomas once again has shared OPA’s materialized. sociation. checklist with other press associations, and it is a part of today’s newsletter. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Digital revenue takes on added importance he ongoing challenge of generating to website creation and beyond. KPA staff will help coordinate a tailored advertising revenue has left news- The agency approach not only helps plan to reach whatever target audience a Tpapers pursuing new ways to bring papers meet their own needs in improving newspaper or advertiser has in mind. Email money in the door. print and digital products, but also creates a blasts, social networking campaigns and Digital ventures, naturally, have been revenue-generating opportunity in connect- custom landing pages are among the pos- atop the list. When print revenue declines, ing with other publications seeking an assist. sibilities. we know digital income must grow to help A number of newspapers in Kansas have See page 5 of today’s Kansas Publisher close the gap. made significant strides toward the ad-agen- for details on free webinars planned for this The good news is cy approach. Some are creating websites summer. in an amazing variety and mobile sites, designing digital ads and For some newspapers, the process of of ways to land digital producing educational videos, among other creating more robust digital news and adver- dollars. projects. tising content, websites, mobile sites and the For example, online And, more newspapers are beefing up like still may seem too daunting, especially contests that encourage their portfolios with such products and when smaller staffs already are asked to do readers to submit pho- services as niche magazines, fliers and more than ever before. tos and engage in such brochures, business cards and even writing Goals for KPA are to help more papers fun competitions as press releases for organizations. pursue websites if they don’t already have Cutest Pet and Mother- It’s become more important than ever one, and for those with an online presence Daughter Look-Alike for newspapers to create such nontraditional to find simpler ways to improve their sites are paying off. (Kudos revenue streams to complement legacy ad- and make it easier for readers and advertis- to The Topeka-Capital Dena Sattler vertising, and in doing so enhance their role ers to access and share information. Journal for its recent as marketing partners with advertisers. We know some newspaper operators still gem in a Bad Hair Days photo contest. Of course, count the Kansas Press Asso- may question whether digital is worth the Daily Deals are another proven way to ciation as one such partner for newspapers. extra effort. draw coupon lovers and other consumers to KPA knows there’s no one-size-fits-all It is. our websites. digital strategy, and stands ready to offer Our newspaper and many others sell Numerous such programs attract readers assistance to all member newspapers. total audience to advertisers. It becomes and allow advertisers to benefit from reach- KPA Advertising Director Sara Marstall tougher for critics to claim our industry is ing our growing print and digital audiences. and fellow KPA staffers have been busy dying when they see proof of strong audi- They’re also easier than ever to launch. crafting strategies to help member papers ence growth in combined print and online With that in mind, much strategizing in move forward in the digital world. By now, readership. newspaper offices has focused on creation every member newspaper should have We’ll remain relevant by offering the of digital agencies that offer a menu of prod- received a new KPA packet outlining print ucts and services ranging from email blasts and digital product offerings. See SATTLER on Page 6
• What if Quark bundled QuarkXPress I’m not worried about the changes with Slimp with GIMP, a free Photoshop “clone” Adobe software. We can always keep application and made some tweaks so the producing newspapers and other publica- Continued from Page 2 two applications could work seamlessly tions the way we always have. What does together, like InDesign and Photoshop? worry me is that companies like Adobe to $50 for folks who sign up after July 31, The problem with playing “What if?” and Quark don’t see the traditional pub- 2013. So beginning August 1, that $360 is that it’s just a game. It looks like none lishing world as a market worth concern moves up to $600 annually. of these scenarios are going to happen. I any longer. Are people upset? Boy, howdy. There just got off the phone with Gavin Drake, So what’s my advice? There doesn’t are blogs and online communities dedi- VP of Marketing at Quark, and it sounds seem to be a viable option to Adobe Cre- cated to complaining about the changes at like they’re not planning any bundles or ative Cloud at the moment. Eventually you Adobe. They’ve recently been compared making any plans to take on the Creative will be forced to upgrade equipment and to Quark, whose corporate attitude in the Cloud. software and, when you do, you’ll prob- 1990s led to their quick descent from their And let’s face it. If Quark’s not inter- ably sign up for Creative Cloud. lofty perch as king of the creative world. ested in competing with Adobe on the In the meantime, read carefully. The Quark customers left in droves after the publishing front, who will? price goes up significantly after July 31, release of Adobe InDesign. Over the next And, for those of you who are wonder- 2013. few years, the king of the creative world ing, I did talk to Liz Mitchell, PR Manager Am I a little frustrated that we don’t was sitting at the bottom of the heap, look- at Corel. She was very kind and happy to seem to have other options? Boy, howdy, ing up at the new king. answer my questions concerning Adobe am I ever. But like everyone else, there I’m letting my mind play “What if?” users looking for alternatives. However, doesn’t seem to be much I can do about it The game is played something like this: in the end, Corel has products that serve at this point. • What if Quark got together with Corel as alternatives for Adobe Illustrator and and packaged the latest version of QuarkX- Photoshop, but their products are primar- Kevin Slimp is a speaker and trainer in Press with Corel Paintshop Pro and sold ily Windows-based and there is nothing to the newspaper industry. He can be reached the bundle for $699? compare to InDesign or QuarkXPress. at [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 5
nalists, including other KPA-credentialed Press cards staff members. KPA Office Staff r KPA press cards are not to be used to Doug Anstaett Continued from Page 1 gain access to events you are not covering Executive Director live. [email protected] of member newspapers or with bona fide r KPA press cards are not to be shared contracted photographers and writers. with others who are not working journal- Amy Blaufelder r Because credentialed journalists ists. Accountant reflect both on your newspaper and on “We hope these guidelines will remind [email protected] KPA, newspaper managers must exert our members that having a KPA press card some control over when and where the is a privilege and that the conduct of their Emily Bradbury press cards can be used and on the conduct holders reflects on the public’s perception Member Services Director, KPA of those using them. of our profession,” Anstaett said. “If we Executive Director, r No one with KPA credentials should receive complaints about specific individu- Kids Voting Kansas ever try to exert control over others who als, we’ll have to consider withholding [email protected] are exercising their rights as working jour- those privileges in the future.” Richard Gannon KPA, eType Services to co-host Governmental Affairs Director [email protected] free webinars later this summer Lori Jackson he Kansas Press Association will soon announce a series of free educational webi- Administrative Assistant/Advertising nars which will start later this summer. [email protected] T Topics will cover everything from “Going Digital” to “InDesign Training” and more, said Sara Marstall, KPA’s advertising director. Sara Marstall The full schedule will be available soon both in a coming newsletter and on the KPA Advertising Director website. [email protected] So we can make sure we line up programming that fits your needs, please send us your input by filling out our survey at: http://www.surveymonkey.com/s/VV5N666 KPA Consultants Do you want to help other newspapers in Kansas by conducting an educational webi- Tom Eblen nar on your own area of expertise? If so, just contact Marstall at [email protected] Community Newspaper Tune-ups and let her know what you are thinking. [email protected] The project is brought to you by KPA and eType Services, which was a recent spon- sor of the annual convention in Topeka. Ron Fields Technology Consultant Hays Daily News Editor & Publisher announces (785) 628-1081 or 800-657-6017 call for entries for EPPY awards [email protected] ditor & Publisher has announced its call for entries for the 2013 EPPY™ Awards, Mike Kautsch honoring the best media-affiliated websites. Media Law, KU School of Law E Now in its 18th year, this international contest has broadened its scope to keep [email protected] up with the ever-changing Internet industry. Entries are being accepted across 31 diverse categories, with two divisions for each Mike Merriam category: million and over unique monthly visitors and under 1 million unique monthly Media Law, Legal Hotline visitors. (785) 233-3700 The 2012 winners included the Lawrence Journal-World. [email protected] Submit your entry today. The deadline to enter is Aug. 30. Winners of the awards will be announced in October. FRIENDS OF KPA Randy Brown Executive Director This month’s question Kansas Sunshine Coalition Q. How much does it cost to run a classified ad in the KPA newsletter for Open Government, WSU and Kansas Publisher? [email protected]
A. We always give KPA members the first 35 words of each ad free. After that, the charge is a dollar a word. Non-members pay a dollar each for every word. The ads generally run for four weeks or until you tell us a position is filled. If you want to run an ad to recruit a new staff member, to sell an item or to list your newspaper, you can send it to Doug Anstaett at [email protected] 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863
Past presidents of KPA continue to offer support We had one of our best turnouts of past presidents in years at the 2013 Kansas Press Association annual convention and 150th Anniversary Celebration in Topeka. Above are past presidents Jim Logback and Darrel Miller, shown with Diane Boyd and Lara Miller Ketter. At right, past presidents (from left) Tom Eblen, Patrick Lowry and Bill Brown trade stories at the Friday night president’s reception. Other past presidents attending all or part of the convention this year were: David Seaton, John D. Montgomery, Steve Haynes, Howard Kessinger, Ned Valentine, Caroline Trowbridge, Murrel Bland, Bruce Buchanan, Paul Jones, Linda Mowery-Denning and Doug Anstaett. In addition, the newest past president, Ben Marshall, formally joined the group on Saturday, May 4. In The News Sattler r Russell Taylor has joined the Ober- Janney was honored as News Writer lin Herald as a reporter. He is a native of of the Year in the Sentinel’s circulation Continued from Page 4 Detroit, Mich. category. Her series on Medicaid reform kind of print and digital content — both He played basketball at Fort Scott Com- in Kansas was a finalist for Project of the news and advertising — readers want and munity College, then attended Southern Year. need. Newspaper companies that success- Utah University, where he graduated with fully monetize digital distribution of content academic honors and played basketball. r Clint Kuhns has joined the staff of will not only survive, but thrive. the Meade County News, owned by his And it shouldn’t matter if newspapers r Jerry Keene is the new editor of the parents, Tom and Denice Kuhns. are large dailies or small weeklies. The local Kiowa County Signal. He succeeds Patrick He is a 2013 graduate of Pittsburg State paper remains a familiar and trusted brand, Clement. University, where he received a degree in regardless of its size, making it the natural He formerly was a reporter for the Pratt accounting. He will handle bookkeeping, first stop for readers and advertisers. Tribune, a sister publication. advertising sales and other duties. Remember as much in moving forward with digital and other innovative strategies r Cristina Janney, managing editor r Shanna Harrison and Charie that have to be a high priority for all. of the McPherson Sentinel, was recently Broughton have joined the staff of the St. honored by the Sentinel’s parent company, Marys Star. Harrison is a National Guard Dena Sattler is editor and publisher GateHouse Media, in the Best of Gate- veteran from Oklahoma and Broughton of the Garden City Telegram and 2013-14 House 2012 awards. grew up in Clay Center. president of the Kansas Press Association. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 7 Job Openings/For Sale ADVERTISING rented. Small house (needs some TLC) is also COMMUNITY JOURNALISM AT ITS SALES MANAGER — The Bourbon County included in sale. Great for add-on for a chain FINEST — Award-winning, locally owned, Review in Fort Scott seeks an individual to or a young couple. Asking price is $30,000. financially secure community weeklies oversee its sales associates, door-to-door sales Serious inquiries only. Contact newzboy3@ situated between recreational lakes in Flint and telemarketing. Competitive pay, bonus yahoo.com. Hills of east-central Kansas seek energetic, plan, excellent working environment and talented reporter to join team of seven full- paid holidays and vacation. Submit resume to Respected 128-year-old weekly newspaper and part-time journalists, starting July 1. [email protected] in Southwest Kansas; only newspaper in the Position involves occasional sports or meeting county. Owner moving out of state. Steady coverage but focuses on original, enterprising The Kingman Leader-Courier (Kingman, subscription, advertising, annual sales ap- journalism, especially highly readable, evoca- Kan.) has an opening for a DIRECTOR OF proximately $140,000. Will include building tive features or investigative pieces. Photo ADVERTISING. Looking for results oriented and property in sale. (785) 341-7573 after 5 skills are a definite plus as are interests in team player committed to customer service. p.m. MST. (4-2) one or more of these topical areas: education, Full-time position. Email letter/resume to sports, government, agriculture, health care, Jason Jump at [email protected]. CIRCULATION/DISTRIBUTION lifestyle, copy editing and/or page design. CIRCULATION SALES AND DISTRIBU- This is a perfect position for a multitalented AD DIRECTOR WANTED — Newspaper TION MANAGER — The Daily Union in new graduate seeking to explore different with a rich tradition in editorial and advertis- Junction City, Kansas seeks an experienced aspects of journalism and assemble top-notch ing looking for a take-charge ad director. individual to lead the day-to-day circulation clips while becoming personally involved in a This position will be paid a substantial base sales and distribution efforts for our group of rural community. Starting salary $22,000 plus plus commission and bonuses. The Leader newspapers in and near Junction City. This fully paid health insurance including dental, & Times has a 127-year history in a growing position oversees our distribution coordina- vacation after one year and year-end perfor- community and is expanding with more digi- tors, a part-time telemarketing sales rep and mance bonus. Send resume and work samples tal and video products to complement its three reports directly to the publisher. The respon- to Publisher Eric Meyer at eric@marionre- printed publications. If you are a goal-oriented sibilities include an active role in telemarket- cord.com. (5-6) leader that is looking to get your creative ing and door-to-door sales, dealer and single juices flowing, we are looking for you. Those copy sales/collections and kiosk sales. Other EDITOR — Weekly newspaper located in interested can send a resume or letter of inter- duties include recruiting and contracting northeast Kansas is seeking an editor. We are est to [email protected]. (5-16) independent contractors. Must be willing to looking for a community-minded, self-moti- work a flexible schedule. We offer a competi- vated person to produce a quality newspaper. GRAPHIC ARTIST — The Bourbon County tive salary, bonus plan and excellent benefits Candidates must be proficient in all areas of Review in Fort Scott seeks graphic artist to including medical, dental, 401K plan, paid reporting, editing, photography and pagina- become a part of our team. Responsibillities holidays and vacation. Please submit resume tion. Writing duties include county commis- include building ads and doing page layout. to: [email protected]. (2-14) sion, city council, school board, feature stories Experience in InDesign, Illustrator and Pho- and sports. Must be familiar with InDesign/ toShop a must. Submit resume to jdhandly@ NEWS Photoshop. Send cover letter, resume, work handhgroup.com The Hays Daily News, located in Hays, Kan., samples and references to Davis Publications, is seeking a full-time SPORTS REPORTER Inc., P.O. Box 187, Valley Falls, KS 66088 or PRODUCTION to join its award-winning staff. The success- email them to davispublicationsinc@yahoo. Experienced PRESS OPERATOR needed: ful candidate will help develop story ideas com. (4-28) The Junction City Daily Union is seeking and provide daily coverage for two local a dependable, mature individual to join our high schools and Fort Hays State University, DIGITAL MEDIA operation. The right candidate will serve as an NCAA Division II member of the Mid- The Hays Daily News’ Pixel Power Haus team leader and help oversee press and mail- America Intercollegiate Athletics Association. wants to give you control over the directory room staff for either our day or night shifts. The HDN’s coverage area also includes 37 residents use to find information about the We publish two daily newspapers, two weekly high schools. Responsibilities would include businesses that make up your coverage area. newspapers and multiple commercial print event coverage, features, columns, copy edit- BizLink is a searchable database of businesses publications each week. Experience should ing and page design (InDesign/Photoshop), and organizations that provides considerable include working on a Goss Community, 6 unit as well as producing content for our monthly upsell opportunity for newspaper seeking press and insert equipment. Must be me- niche full-color, glossy publication, Sports new revenue streams. You’ve seen expensive chanically inclined, detail oriented and able Ink. Please provide a cover letter, resume and “subscription-based” models ... try one that to assist in performing regular maintenance portfolio examples, preferably in electronic works with your budget. Call Patrick Lowry on equipment. If interested, please email form, to HDN Sports Editor Nick McQueen at (785) 628-1081 to hear how we can help. [email protected]. EOE at [email protected] with the subject line “Sports reporter.” (5-23) MISCELLANEOUS FOR SALE NEWSPAPERS FOR SALE KANSA 480 INSERTER — Reduce labor 114-year-old county seat weekly newspaper REPORTER — Full-time reporter for small costs with an efficient machine for handling in SE Kansas for sale. The newspaper is daily newspaper. Multi-media, photography, preprinted inserts. The Garden City Telegram qualified to publish legal advertising and has a video, editing and social networking skills is selling its Kansa 480, 5:1 inserter, in good strong display advertising base with unlimited preferred. Send resume to Cristina Janney, condition. This unit performs with a high de- potential. Paper has grossed around $70,000 McPherson Sentinel, P.O. Box 926, McPher- gree of reliability and consistency over a wide to $80,000 over the past three years with an son, KS 67460, cjanney@mcphersonsentinel. range of operating conditions. Works with absentee owner. No real estate involved, but com. (5-8) building currently housing newspaper can be See MARKETPLACE on Page 8 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Get ready: next legislative session will be the time to act ardly a day passes that I don’t hear more efficiently,” one would hear. “In fact, if simple reason: they provide an effective about another violation of the Kansas we could meet behind closed doors, we could check and balance against our nation becom- HOpen Meetings Act or Kansas Open get a lot more accomplished for the people. ing a police state. Records Act. You guys just muddy up the process.” Finally, it appears the message may be There were separate stories in today’s They actually believed what they were getting through. A handful of legislators has Topeka Capital-Journal about Kansas saying. And, really, 40 years later, not much told us the time has come to take a close look Corporation Commission decisions being has changed. at the probable cause issue again. made illegally behind Why do we want probable cause affidavits On the public record fees front, Senate closed doors and about to be open records? Bill 10 stirred up some interest this year, but the difficulties a reporter Well, first of all, not because of the fees experienced getting re- because we’re the only This kind of arrogance charged to the press. cords from state agencies state in the nation that No, this time we had that regulate weights and presumes those records — that somehow public private citizens say how measures in Kansas. closed. records belong to govern- they had been charged It doesn’t really mat- That’s right ... the ment officials and not to exorbitant fees for re- ter if it’s Democrats or only state in the nation. cords that should have Republicans in power; What are probable the people — has got to be been handed over for they tend to harbor cause affidavits? curbed. pennies on the dollar. equal disdain for mem- Doug Anstaett They are the “proof” This kind of arro- bers of the public and presented by law en- gance — that somehow the press who want to pull back the curtain forcement officers to judges to secure arrest public records belong to government officials and discover more about what they are doing. or search warrants. Law enforcement officers and not to the people — has got to be curbed. This past legislative session, we faced must show probable cause a crime has been We can live with reasonable fees; we can- those who said we should change the defini- committed and that a certain person commit- not accept, however, trumped up hourly fees tion of a “meeting” in KOMA because it was ted it. and high copy costs when we’ve already paid making it too hard for them to govern. This So what if those records are closed? What through our taxes for the copy machines and followed revelations about closed-door meet- could go wrong? Plenty. salaries of public officials. ings at Cedar Crest. If the courts can seal those records, all Next year’s session is the time to act. I’ve been in the news business 40 years kinds of shenanigans and tomfoolery can take We’ll be calling on members to provide us now, and I’ve heard that argument since the place. with even more anecdotal information to first day I asked for information government They can fudge about the evidence. They share with legislators. officials didn’t want me to have. can rely on outlandish rumors. They can lie “If it wasn’t for you reporters asking these about what they’ve been told by snitches. Doug Anstaett is executive director of the inane questions, we could run government Those records should be open for one Kansas Press Association.
however no reasonable offer refused. For Marketplace more information email Dena Sattler, denas@gctelegram or call (620) 275-8500, Continued from Page 7 extension 201. broadsheets for everything from single sheet SUPPLIES FOR SALE — We have recently fliers to multi-page editions and has been well switch to CtP and still have a little inventory maintained. Length 23’10”, width 6’4” to we would like to sell at a discounted rate, 8’10” for creeper conveyor. We used an inline including Southern Litho film and plates as labeler and typically operated the unit at 6,000 well as fixer, activator and finisher. Contact to 6,500 pieces per hour though it is rated Mary Hoisington at the Great Bend Tribune to do more than double that amount. Model for more information. 620-792-1211 or #4601; Serial #480-036. Asking $10,000, [email protected]. May KDAN, KCAN winners he following newspapers sold either KDAN or KCAN ads or out-of-state network ads in May 2013. TRemember, if you sell one a KDAN or KCAN, which run in almost 150 Kansas newspapers, you keep half the money. On out-of-state ads, you get to keep half the commission. • Anderson County Review — three 2x4 KDANs for $2,475 profit. • GateHouse Media — 23 KCAN ads for a profit of $3,450. • Anderson County Review — placed five out-of-state DAN ads for $900 profit. Call Sara Marstall at (855) 572-1863 or email at [email protected] for details on how you can participate in the network profit sharing program. You’ve got potential KDAN and KCAN advertisers in your communities. DISASTERDISASTER CHECKLISTCHECKLIST
forfor NewspapersNewspapers
Prepared by the OKLAHOMA PRESS ASSOCIATION FEBRUARY 2006 Moore, Okla. 1999 DISASTER CHECKLIST FOR NEWSPAPERS The newspaper has a very unique and important responsibility to the community in times of disaster and must plan to operate in a crisis. Developing a checklist of items leads to the development of a disaster plan, which will provide the publisher and staff confidence that they are prepared to fulfill their obligation to their community, neighbors, family and friends. In times of crisis you are needed more than ever! PREPLANNING Preplanning is the most important step in avoiding or knowing what to do in case of a disaster. Setting a calendar date each year to update the plan, review the list, make a new inventory tape, talk to employees, have a disaster training exercise, and other related matters is the easiest way to ensure this important item doesn’t slip through the cracks in the hectic schedule of a newspaper.
CHECKLIST 1 CHECKLIST 3 Pick a disaster – any disaster I’ll get by with a little help from my friends YES NO YES NO ❒ ❒ I have made a list of all possible disasters that might affect ❒ ❒ I have made a list of which newspapers or businesses I will my paper. (Include tornado, flood, bomb, fire, sabotage, call on to help with critical newspaper functions. lawsuit, computer system failure, key employee death or ❒ ❒ I have a list of their names, numbers, and critical functions disability, other types.) they are to perform. I have ranked the list of disasters from most likely to least ❒ ❒ ❒ ❒ I have documented my newspaper’s technical configura- likely. tions. I have evaluated what areas of my operation would need to ❒ ❒ ❒ ❒ I have a list of the software that is critical to publishing the be restored first if a disaster strikes my whole paper, or just paper. a portion of my business. ❒ ❒ I have a list of other “non-publishing” software, such as accounting and circulation, that would be necessary to CHECKLIST 2 complete other functions of the newspaper. ❒ ❒ I have a list of the exact number and type of machines I We’re OK here – How about YOU? need. YES NO ❒ ❒ I have a list of alternate phone numbers to use in case of a ❒ ❒ I have made decisions on what to do if the paper avoids a disaster. direct disaster, but the disaster involves my town, subscrib- I know where to get Internet access and email for me and ers, advertisers, employees, a family member, independent ❒ ❒ my staff. contractors, or our key suppliers. The staff knows where to assemble if the newspaper equip- I have made a list of steps to take (for all areas including ❒ ❒ ❒ ❒ ment or offices are unusable. news, advertising, legal notices, circulation, accounting, business operations, etc.) if one of these “contingent” ❒ ❒ If I print other newspapers, I know where I would send my disasters affects my newspaper. customers. ❒ ❒ I have made a list of key employees we depend on for the ❒ ❒ If I print other papers, I have a list of other printers basic newspaper function and what the key responsibili- and know what to tell them so they help my customers ties of those employees are in order to get the newspaper immediately. published. ❒ ❒ If I am printed elsewhere and my printer has the disaster, we ❒ ❒ Employees know what to do if the newspaper is spared, but have discussed where to go and what to do. disaster strikes their own homes or families. ❒ ❒ We know what to tell carriers, post office workers, con- ❒ ❒ Employees know whether they can take vacation or sick venience store distributors and others in case there are leave for disaster-related absences. changes in the method of delivery of the newspaper. I have thought about what to do if any employee or a family ❒ ❒ ❒ ❒ The local police, fire and medical personnel know us, will member is killed or disabled by a disaster. vouch for us, and won’t panic and shut us out when the TV ❒ ❒ I have set priorities on what additional lines of business (i.e. stations and helicopters arrive on the scene. print shop, office supplies, book store, tag agency, etc.) the newspaper might operate, and how they will be affected by the disaster.
Page 1 – OPA DISASTER CHECKLIST FOR NEWSPAPERS CHECKLIST 4 CHECKLIST 7 My insurance policy doesn’t cover WHAT?!! If I had to do it over again… YES NO YES NO ❒ ❒ My insurance agent has been out to my paper in the last year ❒ ❒ I have thought about what parts of my business I would to see my operation. change if I had to restart, from the ground up, the newspa- per or any other businesses I operate. ❒ ❒ My policy is tailored to specific needs of my newspaper; not a general policy. ❒ ❒ I have thought about what new offices and/or equipment would be required if my paper becomes damaged beyond ❒ ❒ I know where my insurance policies are located, and keep them in a safe place. repair. I have reviewed my policies in the past year with my agent. ❒ ❒ I have made a calculation about how much income I would ❒ ❒ need to keep the paper alive while waiting on insurance I have reviewed the list of my equipment and clearly under- ❒ ❒ settlements. stand what is covered by insurance and what is not. I know the state law on how many issues I can miss before I have replacement cost insurance, including incidental ❒ ❒ ❒ ❒ I lose my status as a legal newspaper. costs. I have thought about exactly how long it would take to I have business interruption coverage, and know the length ❒ ❒ ❒ ❒ restore my paper to normal operation after each type of and limits of that coverage. disaster. ❒ ❒ I am certain my insurance policy covers all the risks that I listed above. CHECKLIST 8 CHECKLIST 5 Didn’t we have something over there? But it’s worth more than that to ME! YES NO YES NO ❒ ❒ I have made a detailed, room-by-room inventory list of everything at the newspaper. ❒ ❒ I know the true value of each piece of property. My inventory also has descriptions and model numbers of ❒ ❒ I know the true business interruption costs if I could not ❒ ❒ publish as usual. all pieces of equipment and software. I can explain and justify these values to a claims adjuster. ❒ ❒ In the past year, I have made a videotape of my entire opera- ❒ ❒ tion. ❒ ❒ I have determined some items are minor and not worth covering. ❒ ❒ I have set a date each year to videotape everything in the operation. ❒ ❒ I have determined that some risks are unavoidable and not covered them with insurance. ❒ ❒ I know if I there is any “third party property” at my newspa- per office. ❒ ❒ I have decided it is not economically feasible to cover some property/risks. ❒ ❒ I have included “third party property” in my inventory list. I know if “third party property” is included in my insurance ❒ ❒ I have determined there are other factors influencing my ❒ ❒ decision to cover or not cover some property/risks. coverage. ❒ ❒ All employees understand whether their personal property would be covered by insurance. CHECKLIST 6 ❒ ❒ I have stored my paper’s detailed inventory list and video- Let me show you around tape in a safe and secure place. ❒ ❒ We know the location of all racks and how we would distrib- YES NO ute papers if they were destroyed. ❒ ❒ Local fire personnel have toured my paper in the past year to familiarize their personnel with our building, hazards, exits, etc. ❒ ❒ Local medical personnel have toured my paper in the past CHECKLIST 9 year to make sure they know how to get in and out of the building in case of a medical emergency. I thought you knew ❒ ❒ Local police personnel have toured my paper in the past how important that stuff was!!! year to make sure they know about my property and can YES NO protect my paper in case of a disaster. ❒ ❒ I have a written list of all vital records pertaining to my ❒ ❒ I have made changes to my building, hazards, etc. since the newspaper. last visit of my local fire, medical and police personnel. ❒ ❒ I have backed up all my computer information. I have a copy of the layout of my paper, and a listing of ❒ ❒ ❒ ❒ I have a regularly scheduled plan to back up all computer addresses and phone numbers of key personnel. information. I have a listing of alternate addresses and phone numbers ❒ ❒ ❒ ❒ I store the back up information and copy of all vital for key personnel. records in a safe and secure place. ❒ ❒ I have the paper layout and personnel lists in a secure, accessible place in case of a disaster. OPA DISASTER CHECKLIST FOR NEWSPAPERS – Page 2 CHECKLIST 10 DEVELOP AN ACTION What would we do without you? AND RECOVERY PLAN YES NO I can’t believe this is happening!!! ❒ ❒ If the publisher does not serve as the disaster manager, the staff knows who will be in charge. In a disaster, one person should be in charge. That person will assess ❒ ❒ I am emotionally and physically ready, willing and able to the situation, determine the priorities, gather available resources, initiate be the disaster manager for my newspaper. specific orders to staff, monitor follow-through on critical needs and ❒ ❒ Our paper is prepared to be the hub of information for make immediate changes to the plan as needed. townspeople, before, during and after the broadcast media have left the area. STEP 1 - Priorities in the event of a disaster are: ❒ ❒ I have made a list of immediate actions to take and which staff people are responsible for what items in the event of 1. PERSONNEL SAFETY – Remove people from the disaster site and a disaster. further danger. Administer first aid if needed. 2. SOS CALLS – Alert public safety authorities using the list you pre- ❒ ❒ I have the list stored in an easily accessible and secure place, and staff knows where it is. pared. 3. PROPERTY DAMAGE MITIGATION – Turn off power, isolate or remove equipment, records, etc. Secure premises from unneces- CHECKLIST 11 sary spectators or workers to eliminate danger and destruction of Quiet on the set! And … ACTION! evidence. YES NO STEP 2 - Follow the organization plan: ❒ ❒ Our newspaper staff knows the basics of our action plan in case of a disaster. 1. IMPLEMENT THE CHAIN OF COMMAND. The person in charge (disaster manager) will deal with emergency and insurance person- ❒ ❒ Our basic action plan includes important names and phone numbers. nel, loss consultant, public relations, and internal/external commu- nications. ❒ ❒ In the past year, we have had a fire drill or other disaster training exercise. 2. IMPLEMENT THE EMPLOYEE RESPONSIBILITY ACTIONS AND LIST. Authorize and delegate to employees so they will implement subse- ❒ ❒ We set a specific date each year to have a disaster training quent phases of the plan – relocation, back-up resources, imple- exercise. mentation of short term goals (i.e. we’re not going to miss an issue), ❒ ❒ Our staff knows what to do if the disaster happens during etc. working hours. ❒ ❒ Our staff knows what to do if the disaster happens when STEP 3 - Follow guidelines for short term survival the office is closed. and long-term recovery: ❒ ❒ A copy of basic staff actions are posted in the building as a quick employee guide. SHORT TERM SURVIVAL ACTIONS: 1. Gather the personnel needed to continue business – write, sell, ❒ ❒ Employees have a copy of the basic action plan and their publish, distribute. responsibilities at their home. 2. Have them use appropriate backup facilities or alternate site as set ❒ ❒ The employees know what records to safeguard. up in preplan. 3. Maintain records of all transactions, rentals, purchases and other ❒ ❒ The employees know to minimize physical damage, such as location of fire extinguishers. recovery items for insurance. 4. Begin updating latest inventory list immediately while property and ❒ ❒ I know which employees are trained for First Aid and CPR. equipment are fresh in your mind. 5. Call frequent staff meetings to boost morale, uncover staff needs. ❒ ❒ I know which employees will be called away if the Encourage input from staff members. National Guard is called upon, or if they are volunteer 6. Recognize and deal with post-disaster stress of all involved parties. fire, ambulance, police personnel. It is there whether seen or not. ❒ ❒ I have made contingency plans for the absence of those LONG TERM RECOVERY: employees. 1. Re-evaluate your business strategy. You are under no obligation to replicate loss. 2. Determine the true need to replace items in every affected area. Approach each with an initial evaluation. You may want to change some areas, eliminate others. A change in an affected area could make an undamaged area no longer compatible or necessary. OKLAHOMA PRESS ASSOCIATION 3. Work to solidify master recovery plan as you would to build a new 3601 N LINCOLN BLVD business – from construction, to new equipment, to furnishings, to OKLAHOMA CITY, OK 73105 personnel. (405) 499-0020 • (405) 499-0048 (FAX) 4. Do not overlook the positive aspects of recovery and renewal. 1-888-815-2672 (TOLL-FREE IN OK) Inform your staff and community. 5. Plan a Grand Opening. www.OkPress.com
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