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Kansas Publisher The Kansas PublisherREGISTRATION CONTACT INFORMATION A monthly publication for the Kansas newspaper industry October 1, 2008 Newspaper _________________________________________________________ G Contact Person _______________________________________________________ Inside Today Phone Number _______________________________________________________National Newspaper Week: r E-MailPage Address 2 _______________________________________________________ Gary Sosniecki explains how It’s a time for editors to toot their own horn AnewspapersTTENDEES can use the web to week is set aside every The package is now year so newspaper available at http://www. o Conference:their advantage $65 per person for KPA members Awards Lunch Only: $20 per person for KPA membersA editors and publishers kypress.com/nnwkit. It is Page 4 can tell the world about what hosted on the Kentucky Press Donnis Baggett of the Bryan- they do. Association web site. w 1.College ______________________________ Station Eagle and Bob “We have a story to5. ______________________________ NNW is Oct. 5 through Buckel of the Axle News in tell about how important 11, and the theme this year p Conference p Lunch Only p Conference p Lunch Only Texas say taxpayers have a newspapers are in the lives of is “Public Notice: Good right to know — and public average Americans,” said Doug Government on Display.” 2. ______________________________ 6. ______________________________ notice helps them find out Anstaett, executive director of The package includes the p Conference p Lunch Only the Kansas Press Association. p Conference p Lunch Only NNW logo, four houseY ads, twoour Advertising Page 5-6 “We need to tell it.” editorial columns, two editorial 3.John ______________________________ Foust tells advertising An impressive package7. ______________________________ of cartoons, a crossword puzzle, executivesp Conference how to determine p Lunch Only stories and graphics has beenp Conference p Lunch Only a full page layout for papers to which approach to take with compiled for use by KPA do a spread, and a Q&A about 4.advertisers ______________________________ depending on their members this year during8. ______________________________ National Newspaper public notice. personality Dollar$ p Conference p Lunch Only Week. p Conference p Lunch Only See page 4, 6 and 8 for more information. Hansler headlines 2008 Advertising Conference KPA Calendar t’s time to sign up for the will work in both professional PAYMENOct. 5-11T METHOD Kansas Press Association’s and personal situations. pNational Please bill Newspapermy newspaper Week I2008 Advertising Confer- The program includes plan- p Check enclosed made payable to “KPA” ence, set for Oct. 24 at the ning, agreement, personality pOct. Charge to 9-10 Visa, Mastercard or American ExpressCourtyard by Marriot in Junc- approaches, the power of quesKansas- Press Association Little Brown Jug golf tourna- tion City. tions and four specific skills to Cardment No. against__________________________ Missouri Press, The theme of the confer- persuade. Excelsior Springs Expiration Date ______________________ence is “Grow Your Adver- Breakout sessions will2008 Advertising Conference Oct. 23 tising Dollars.” Cost for the include Hansler on “Powerful V-Code (three digits on back of card) ___________day-long seminar is $65 for Sales Presentations” and Toni Editorial writing conference, KPA members, which includes Boyles on “Coaching for Suc- October 24, 2008 Red Rocks, Emporia HOTEL INFORMATION lunch. cess.” Advertising awards will Return registration by Thursday, Oct. 5 to: CourtyardOct. by 23 Marriott Jeffrey Hansler is the key- ney of building better commu- be presented during lunch. Courtyard by Marriott 310KPA Hammons board Drive meeting note speaker. His topic, “You nicationsKansas Press skills. Association His stories are A registration form is JunctionJunction City, City KS Make It Happen,” takes the designed5423 to SW encourage, 7th provide attached to today’s Kansas audience on a humorous jour- insight and teach skills that Publisher. Junction City, Kansas 785-210-1500Oct. 24 Topeka, KS 66606 Room block is open until October 3 2008 KPA Advertising or fax to (785) 271-7341. SingleConference, and Double Junction Rooms are City $89 KPA begins conversion to online newspaper directory Nov. 4 s part of the redesign obsolete the minute we receive accurate and up-to-the-minute Election day 2008 of the Kansas Press it from the printer,” said Emily as we can make it. Many other AAssociation website, Bradbury, member services state associations have already Nov. 7 the organization is also con- director of KPA. “This move made this move.” Montgomery Symposium verting to an online directory is designed so that the in- Data forms will be mailed on Newspaper Next 2.0, and abandoning the printed formation we provide to the to all Kansas newspapers this Capitol Plaza, Topeka version. public, advertising agencies week with an Oct. 31 deadline “The printed directory is and anyone else interested is as for completion. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board Internet can add real value David Powls President to your newspaper’s brand Holton Recorder very Friday night during the school to the game, and, in a small community, [email protected] year, the visits to our weekly that’s just about every kid in town. By Tom Throne Enewspaper’s Web site would spike posting a photo and short story from the First Vice President between 11 p.m. and 1 a.m. big event of their weekend, our newspaper Junction City Daily Union The kids at our local high school were – through its Web site – was connecting [email protected] getting home from their post-game trips with the kids. to Dairy Queen or Pizza Hut, they were My wife and I also spent a lot of time Linda Mowery-Denning booting up their computers, and they were at the school taking photos that didn’t Second Vice President checking our Web site to see whose pic- involve sports. Concerts, awards ceremo- Ellsworth County Independent/Reporter ture we had posted on the home page. nies, spelling bees, FFA banquets, class- [email protected] Like thousands room projects – we didn’t miss very much. of other small-town Usually we came back with more nice Patrick Lowry weekly newspaper shots than we could use in the newspaper. Treasurer editors and publish- One of those pictures would go online Hays Daily News ers, my wife and I with a cutline reminding the reader to see [email protected] spent every Friday a full report, or more pictures, in our next night covering the print edition. Gary Mehl sport of the season at Those non-sports pictures, online as Past President our high school. well as in print, also helped our newspaper McPherson Sentinel In the fall, we were connect with the kids in town. [email protected] on the sidelines of Last year, we added video to our Web the football field. In site in time for the start of school. The Dan Simon Gary Sosniecki Legislative Director winter, I was in the closest we had to a video camera was Olathe News bleachers keeping a 4-year-old Canon PowerShot G3, our [email protected] score of the basketball game while my backup news camera, which had a video wife was courtside shooting photos. function. Greg Branson We returned to our office after every I took two cameras to football games, Daily Director game to download and back up our photos. our Canon EOS Digital Rebel for still Kansas City Star We picked the best photos, then decided shots, and the old PowerShot for video. [email protected] which would go on the Web site and My plan was to shoot four video clips at which would be saved for the next week’s each game: one series of downs (our team Dane Hicks newspaper. on offense) in each half, the pep band per- Nondaily District Director Then I’d write a cutline describing the forming one number at halftime and the Anderson County Review action and a two- or three-paragraph story cheerleaders performing one cheer. [email protected] summarizing the game. The last sentence Expanding coverage of school events of every story read: “For a full report, see on our Web site enabled us to turn our Dan Thalmann Wednesday’s Vandalia Leader.” hoped-for future readers into today’s read- Northeast District Director I posted the photo and story, and we ers. Washington County News went home. If young people indeed are turning to [email protected] In the morning, I would check our Web the Internet for the news that’s important stats. It never ceased to amaze me how to them, it doesn’t take much effort for a Chris Faimon much traffic came to our Web site late on small newspaper to provide some of that Southeast District Director a Friday night – after I posted a photo and news to them. Coffey County Republican [email protected] story from the game. My stats didn’t tell me this, but my Gary Sosniecki is a regional sales Ben Marshall gut feeling was that most of that late-night manager for Townnews.com. He may be Central District Director traffic came from the kids who had been reached at [email protected]. Sterling Bulletin [email protected] This month’s question Brad Lowell Northwest District Director Q. I’m interested in becoming a KPA board member. What Concordia Blade-Empire is the procedure for making that interest known. [email protected] A. Prospective board members can be nominated by any Dena Sattler KPA member, so all you have to do is make that interest Southwest District Director known to Doug Anstaett, KPA executive director, or a member Garden City Telegram of the board. They are listed in the right column on this page.
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