The Kansas PublisherREGISTRATION CONTACT INFORMATION A monthly publication for the Kansas newspaper industry October 1, 2008 Newspaper ______G Contact Person ______Inside Today Phone Number ______National Newspaper Week: r E-MailPage Address 2 ______Gary Sosniecki explains how It’s a time for editors to toot their own horn AnewspapersTTENDEES can use the web to week is set aside every The package is now year so newspaper available at http://www. o Conference:their advantage $65 per person for KPA members Awards Lunch Only: $20 per person for KPA membersAeditors and publishers kypress.com/nnwkit. It is Page 4 can tell the world about what hosted on the Kentucky Press Donnis Baggett of the Bryan- they do. Association web site. w 1.College ______Station Eagle and Bob “We have a story to5. ______NNW is Oct. 5 through Buckel of the Axle News in tell about how important 11, and the theme this year p Conference p Lunch Only p Conference p Lunch Only Texas say taxpayers have a newspapers are in the lives of is “Public Notice: Good right to know — and public average Americans,” said Doug Government on Display.” 2. ______6. ______notice helps them find out Anstaett, executive director of The package includes the p Conference p Lunch Only the Kansas Press Association. p Conference p Lunch Only NNW logo, four houseY ads, twoour Advertising Page 5-6 “We need to tell it.” editorial columns, two editorial 3.John ______Foust tells advertising An impressive package7. ______of cartoons, a crossword puzzle, executivesp Conference how to determine p Lunch Only stories and graphics has beenp Conference p Lunch Only a full page layout for papers to which approach to take with compiled for use by KPA do a spread, and a Q&A about 4.advertisers ______depending on their members this year during8. ______National Newspaper public notice. personality Dollar$ p Conference p Lunch Only Week. p Conference p Lunch Only See page 4, 6 and 8 for more information. Hansler headlines 2008 Advertising Conference KPA Calendar t’s time to sign up for the will work in both professional PAYMENOct. 5-11T METHOD Kansas Press Association’s and personal situations. pNational Please bill Newspapermy newspaper Week I2008 Advertising Confer- The program includes plan- p Check enclosed made payable to “KPA” ence, set for Oct. 24 at the ning, agreement, personality pOct. Charge to 9-10 Visa, Mastercard or American ExpressCourtyard by Marriot in Junc- approaches, the power of quesKansas- Press Association Little Brown Jug golf tourna- tion City. tions and four specific skills to Cardment No. against______Missouri Press, The theme of the confer- persuade. Excelsior Springs Expiration Date ______ence is “Grow Your Adver- Breakout sessions will2008 Advertising Conference Oct. 23 tising Dollars.” Cost for the include Hansler on “Powerful V-Code (three digits on back of card) ______day-long seminar is $65 for Sales Presentations” and Toni Editorial writing conference, KPA members, which includes Boyles on “Coaching for Suc- October 24, 2008 Red Rocks, Emporia HOTEL INFORMATION lunch. cess.” Advertising awards will Return registration by Thursday, Oct. 5 to: CourtyardOct. by 23 Marriott Jeffrey Hansler is the key- ney of building better commu- be presented during lunch. Courtyard by Marriott 310KPA Hammons board Drive meeting note speaker. His topic, “You nicationsKansas Press skills. Association His stories are A registration form is JunctionJunction City, City KS Make It Happen,” takes the designed5423 to SW encourage, 7th provide attached to today’s Kansas audience on a humorous jour- insight and teach skills that Publisher. Junction City, Kansas 785-210-1500Oct. 24 Topeka, KS 66606 Room block is open until October 3 2008 KPA Advertising or fax to (785) 271-7341. SingleConference, and Double Junction Rooms are City $89 KPA begins conversion to online newspaper directory Nov. 4 s part of the redesign obsolete the minute we receive accurate and up-to-the-minute Election day 2008 of the Kansas Press it from the printer,” said Emily as we can make it. Many other AAssociation website, Bradbury, member services state associations have already Nov. 7 the organization is also con- director of KPA. “This move made this move.” Montgomery Symposium verting to an online directory is designed so that the in- Data forms will be mailed on Newspaper Next 2.0, and abandoning the printed formation we provide to the to all Kansas newspapers this Capitol Plaza, Topeka version. public, advertising agencies week with an Oct. 31 deadline “The printed directory is and anyone else interested is as for completion. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board Internet can add real value David Powls President to your newspaper’s brand Holton Recorder very Friday night during the school to the game, and, in a small community, [email protected] year, the visits to our weekly that’s just about every kid in town. By Tom Throne Enewspaper’s Web site would spike posting a photo and short story from the First Vice President between 11 p.m. and 1 a.m. big event of their weekend, our newspaper Junction City Daily Union The kids at our local high school were – through its Web site – was connecting [email protected] getting home from their post-game trips with the kids. to Dairy Queen or Pizza Hut, they were My wife and I also spent a lot of time Linda Mowery-Denning booting up their computers, and they were at the school taking photos that didn’t Second Vice President checking our Web site to see whose pic- involve sports. Concerts, awards ceremo- Ellsworth County Independent/Reporter ture we had posted on the home page. nies, spelling bees, FFA banquets, class- [email protected] Like thousands room projects – we didn’t miss very much. of other small-town Usually we came back with more nice Patrick Lowry weekly newspaper shots than we could use in the newspaper. Treasurer editors and publish- One of those pictures would go online Hays Daily News ers, my wife and I with a cutline reminding the reader to see [email protected] spent every Friday a full report, or more pictures, in our next night covering the print edition. Gary Mehl sport of the season at Those non-sports pictures, online as Past President our high school. well as in print, also helped our newspaper McPherson Sentinel In the fall, we were connect with the kids in town. [email protected] on the sidelines of Last year, we added video to our Web the football field. In site in time for the start of school. The Dan Simon Gary Sosniecki Legislative Director winter, I was in the closest we had to a video camera was Olathe News bleachers keeping a 4-year-old Canon PowerShot G3, our [email protected] score of the basketball game while my backup news camera, which had a video wife was courtside shooting photos. function. Greg Branson We returned to our office after every I took two cameras to football games, Daily Director game to download and back up our photos. our Canon EOS Digital Rebel for still Kansas City Star We picked the best photos, then decided shots, and the old PowerShot for video. [email protected] which would go on the Web site and My plan was to shoot four video clips at which would be saved for the next week’s each game: one series of downs (our team Dane Hicks newspaper. on offense) in each half, the pep band per- Nondaily District Director Then I’d write a cutline describing the forming one number at halftime and the Anderson County Review action and a two- or three-paragraph story cheerleaders performing one cheer. [email protected] summarizing the game. The last sentence Expanding coverage of school events of every story read: “For a full report, see on our Web site enabled us to turn our Dan Thalmann Wednesday’s Vandalia Leader.” hoped-for future readers into today’s read- Northeast District Director I posted the photo and story, and we ers. Washington County News went home. If young people indeed are turning to [email protected] In the morning, I would check our Web the Internet for the news that’s important stats. It never ceased to amaze me how to them, it doesn’t take much effort for a Chris Faimon much traffic came to our Web site late on small newspaper to provide some of that Southeast District Director a Friday night – after I posted a photo and news to them. Coffey County Republican [email protected] story from the game. My stats didn’t tell me this, but my Gary Sosniecki is a regional sales Ben Marshall gut feeling was that most of that late-night manager for Townnews.com. He may be Central District Director traffic came from the kids who had been reached at [email protected]. Sterling Bulletin [email protected] This month’s question Brad Lowell Northwest District Director Q. I’m interested in becoming a KPA board member. What Concordia Blade-Empire is the procedure for making that interest known. [email protected]
A. Prospective board members can be nominated by any Dena Sattler KPA member, so all you have to do is make that interest Southwest District Director known to Doug Anstaett, KPA executive director, or a member Garden City Telegram of the board. They are listed in the right column on this page. [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 3 Marketplace Latest NAA research says parents Continued from Page 7 No. 1 influence on young readers tee! Now booking fall ‘08 promotions. See hile newspaper publishers have all newspaper readers say their parents en- more at www.hometownsweepstakes.com, long understood the importance couraged newspaper readership and about or e-mail Dane Hicks at dhicks@garnett-ks. of attracting younger readers, half say their teachers encouraged them com. W competing with iPods, to read the daily paper. ADVERTISING Facebook and MySpace for The study also indicated uAdvertising Director: The Junction their attention has present- that Newspaper in Educa- City Daily Union is seeking an advertis- ed a unique challenge. tion programs are critical ing director with strong advertising sales The question of how and may not be happening background to direct its six-person staff best to draw a young early enough. and oversee local display, classified and audience in today’s media “Parents are the number Internet advertising for a 4,000-circulation landscape was the spark one influencer as far as daily newspaper, a TMC, the Home Guide, for “Youth Media DNA,” future readership is con- and the Fort Riley Post, a military contract. a new NAA Foundation cerned. If the newspaper is The ad director should be a motivational research designed to foster in the house, younger peo- leader who possesses strong organizational a deeper understanding of ple are more likely to read and communications skills. Junction City the attitudes and behaviors it when they leave home,” is located near Milford Lake, the largest in young people have towards said Robert Barnard, Kansas, and close to Manhattan, home of Kansas State University. We offer an excel- news and newspapers. who founded DECODE lent salary and outstanding benefits. Send Researchers from research and headed Youth resume and cover letter to Tom A. Throne, DECODE, who surveyed Media DNA. general manager, The Daily Union, 222 W. 1,462 U.S. residents aged The study report, as Sixth, Junction, City, KS 66441, 785-762- 15-29 years old, discovered well as a podcast on the 5000 or email [email protected]. that parental influence is vital to future research, is available at www.naafounda- newspaper readership. More than half of tion.org. uThe Rolla (Mo.) Daily News, is seek- ing an energetic, hands-on manager for its KU schedules editorial writing seminar ad services team. The ideal candidate will have experience with Quark, Photoshop, he Editorial Page: the con- Presentations will be made at the Visi- In Design and Macs.Resumes and samples science of a community” will tor Center. Free lunch and a tour of the should be sent to Alissa Martin, Advertising be presented as a free seminar house will be included. Director, via email at adv@therolladaily- by“T KU’s William Allen White School of Presenters will include Ann Brill, dean news.com or to the above at the Rolla Daily Journalism on Thursday, Oct. 23, at the of the school; Pam Fine, Knight Chair News, P.O. Box 808, Rolla, Mo., 65402. William Allen White for News, Leadership and Community at State Historic Site in KU; and Tom Eblen of the Kansas Press PRODUCTION Emporia. Association. uThe Newton Kansan is seeking a full-time Because of space Here’s the program schedule: press operator for a Goss Community press. limitations, participa- 10 a.m. — Welcome from Ann Brill, KU The ideal candidate should have prior offset dean of journalism web press experience and/or an aptitude tion will be limited to 20. Registration 10:15 a.m. — “Why William Allen White for working with mechanical equipment. Still Matters,” Tom Eblen, Kansas Press This position offers a competitive benefit may be sent to Penny package, primarily daytime hours with the Hodge at the KU Association exception of an alternating Friday evening School of Journal- 11 a.m. — Tour of the White house, Nick shift and a team-oriented fast-paced work ism on the registra- Gronseth, site administrator Noon — Catered lunch at Visitor Center environment. Please submit an application tion form attached Tom Eblen and/or resume to the attention of Kenneth to today’s Kansas 1 p.m. — “The Editorial Page as Commu- Knepper at The Newton Kansan, 121 W. Publisher. nity Conscience,” Pam Fine, Knight Chair Sixth St., Newton, Kan., 67114 or via email Participants are encouraged to send two for News, Leadership and Community to [email protected]. Drug or three digitized copies of editorials or 1:45 p.m.-3 p.m. — Review of Editorials, screen required. EOE personal columns for use in the program. Fine & Eblen. uMid-Missouri Media is seeking an experienced press operator with a strong Statement of ownership due at post office four-color background. Applicant must be Newspaper publishers who have statement is due at the post office by Oct. reliable, hard working and self-motivated. periodical mailing privileges must file a 1, daily newspapers have until Oct. 10 and Shift includes night and early morning Statement of Ownership, Management and weeklies until Oct. 31 to publish the state- hours. Competitive wages. Benefit pack- Circulation with the U.S. Postal Service ment in a regular edition. Failure to file the age has health, dental, vacation, sick days, by Oct. 1, 2008. statement could lead to loss of periodicals 401K. Contact Press Manager Bob Glynn at 573-336-3711 or via email at press@ Form 3526 is the annual statement authorization. waynesvilledailyguide.com. that is filed with the local postmaster and The form that is to be used for the filing also printed in the newspaper. While the is attached to the Kansas Publisher. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 Public notice: Taxpayers have a right to know By Donnis Baggett, Editor-in-Chief The Bryan-College Station Eagle “Public notice.” Sounds great, but it costs money ... at least in the print media. So why in the world should governmental entities spend taxpayers’ money on public notices when they can post them on the Internet for next to nothing? Because the taxpayers have a right to know, have a need to know and want to know, that’s why. The argument is as simple as that. Sure, a school district, a city, a county, a utility district or a state government can post legal notices online at little or no cost. But so what? If a tree falls in the forest and no one is around to hear, does it make a sound? If a notice gets posted on an obscure Web site and taxpayers don’t think to look at the site, does the notice really matter? Nope. That’s why newspaper notice is important. The difference between governmental or third-party online-only postings and newspaper postings is very simple. It comes down to whether a reader — i.e., a taxpayer — has a reasonable opportunity medium is still the printed newspaper, classified ads...and, in most cases, online to see the notice or not. If the notice is one along with its associated Web products. as well. that the reader must Most newspaper Obviously, legal notices are a source search for online, Web sites are the of revenue for newspapers. But generally, chances are it won’t If our government is stars of the online they’re not our bread and butter. Most be seen by very based on transparency ... market in their newspapers give the lowest rate available many of us who then our government’s ac- respective com- for these notices, and we’re happy to do so eventually pay the munities. Almost —not only because we make a little bit of bills. It’s a simple tions need to be published without exception, money off the notices, but because they’ re readership issue — in the most accessible form newspaper Web sites an important part of the public record. And or, in Web-speak, a have more traffic the public record is what newspapers pro- traffic issue. possible. The reality is that than any other local tect and preserve every day, every week, That is the nut the most visible, endurable or regional sites. every month and every year. of the matter. If Any “notice” that To relegate public notice to online ser- our government is medium is still the printed is posted indepen- vices only would be a severe detriment to based on transpar- newspaper, along with its dently online by a the people’s right — indeed, the people’s ency — and we like governmental entity demand — to know what our government to think it is, despite associated Web products. or a vendor is likely is up to. all the open records to be read only by That is why we must continue to fight and open meetings those who have to maintain printed public notices. After battles we fight every day — then our a vested interest and are searching for all, information is power, and power de- government’s actions need to be published notices of that sort. A published newspaper termines the direction of our republic. To in the most accessible form possible. The notice, on the other hand, is right there in weaken that is to weaken our control over reality is that the most visible, endurable black and white for anyone who reads the the government that we empower. Public notice continues to play vital role in our society
By Bob Buckel through the membrane that surrounds your That’s why if you get stranded at sea, like The Azle (TX) News cells. Osmosis lets the good stuff in and Tom Hanks in Castaway, you mustn’t hat it really comes down to is the bad stuff out, trading spent fuel for drink seawater, even if you’re dying of osmosis. new fuel. It keeps you alive. thirst. You remember osmosis, don’t The funny thing about osmosis (other In fact, if you drink seawater, osmosis Wyou? In high school science, you learned than the name) is that it’s automatic. that’s the process that lets stuff pass There’s no conscious thought involved. See PUBLIC NOTICE on Page 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 5 Different tactics work for different advertisers By John Foust consider anything else. Likewise, your Yeah, let’s try it. New neighborhood? Hey, ean spends a lot of time talking advertisers have valued segments of their let’s take a look. to his advertisers about consumer customer base – people who are loyal to How do you reach these buyers? Sell Sbehavior. “A big part of my job is them through thick and thin. newness. to help them manage How do you appeal to Loyals in your 5. Investigators. their expectations,” he advertising? Reassure them that – al- A few years ago, we needed to replace said. “I once learned though your product may be “new and our garage doors. Suellen is extraordi- that buyers generally improved” – your standards of quality narily knowledgeable about house things fall into one of six remain the same. (thank goodness), so she eagerly re- distinct categories. 2. On the opposite end of the buying searched the options. She learned so much By examining each spectrum are those who are loyal to a about garage doors that she could identify category, my clients competitor. the various brands as we drove around our and I have been able If another car dealership tried to con- neighborhood. to understand why vince Suellen to switch to their brand, they By the time she figured out the best an advertising tactic would be wasting their time and hers. choice, I was in 100 percent agreement – that works with one This type of buyer cannot be won because she had become a real authority type of buyer will not John Foust over with a single ad. The best chance on the subject. work with another.” is a long-running campaign of compara- How do you appeal to Investigators? Sean explained that the concept is easy tive advertising. Even then, there must be Provide them with plenty of information. to grasp, because we can all identify with some measure of discontent for the buyer 6. Then you have the non-users. These the six categories. “It all depends on the to consider switching. are the people who are not now – nor will product. Price may be a person’s dominant 3. Bargain hunters. they ever be – prospects for particular motive in the purchase of a widget, while These buyers are driven by price dis- products and services. In other words, brand loyalty may be the determining fac- counts, not brand loyalty. When Suellen don’t expect to sell surfboards to people tor when buying a gizmo.” and I go grocery shopping, we have an who live in the Arctic or snow skis to Let’s take a look at Sean’s buying “either-or” mindset. Either Coke or Pepsi people who live at the Equator. types: will be acceptable. We buy the brand with 1. Consumers who are loyal to you. the best price. John Foust can be contacted about My wife, Suellen, is loyal to a particu- 4. Butterflies. his training videos for ad departments at lar brand of car, and is currently driving These buyers thrive on change, and [email protected]. her fifth consecutive model of that car. constantly move their business from one (c) Copyright 2008 by John Foust. All From her perspective, there is no need to brand to another. New restaurant in town? rights reserved.
House ads available for use The county fair. A series of five promotional ads designed to let you toot your own horn about your newspaper Our local government. — including the ad at the right — are available Community events. online at kspress.com for your use. Go to Adver- tising Retrieval and click on Download House Ads to utilize them. Be sure to add your own No one covers the newspaper name or logo in the ads. news that matters to you like your community newspaper. The ads’ themes include: (1) County fair (seen at right); (2) Farm; (3) Football game; (4) Stu- dent; (5) Wedding your community. your newspaper.
The basic theme of the ads: “No one covers the [INSERT YOUR news that matters to you like your community NEWSPAPER newspaper. NAME OR LOGO]
Download the ads in color or black and white at: www.kspress.com/view.asp?ID=44 We’re your newspaper. 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 information to the people they wish to Public notice keep in subjection. And as we’ve seen KPA Office Staff throughout history, once information Doug Anstaett Continued from Page 4 begins to flow freely in a culture, it’s dif- Executive Director ficult to keep people under the thumb of [email protected] is what will kill you. It will move the fresh repression. water out of your cells and take salt water We see that repressive spirit here, too, Emily Bradbury in until you’re basically a pickle. You can’t in the school superintendent who doesn’t Member Services Director stop it, anymore than you can consciously want board members to talk to teach- [email protected] make your nose stop running. ers, the city council that wants to stifle You don’t have a choice. comments at meetings, judges who issue Richard Gannon Switch gears from water to informa- unneeded gag orders, commissioners who Governmental Affairs Director tion, from your cells to your mind. want to work it all out behind the scenes [email protected] There is an enormous amount of infor- and have every vote unanimous. There are mation out there, every day, trying hard to officials at every level of government who Becca Gray get into your head. Advertising. Celebrity resist the free flow of information. They Advertising Placement Director fluff. Sports statistics. Dates. Disclaimers. think they know better. [email protected] Passwords. Information you will never They don’t get it. Newspapers fight this need competes with information you vi- battle every day, at every level, because Nicole Schings tally need — all jockeying for space with the free flow of information is ultimately Advertising Sales Director that long poem you had to learn in junior what guarantees our freedom. [email protected] high. Much is said But unlike The fact that all this in- about posting Victoria Singer osmosis, when it public notices on Accountant comes to informa- formation is out there is the the Internet. They [email protected] tion, you have a foundation of this country should. In fact, most choice. You control newspapers already Rachel Willis what goes into your and absolutely essential to put them there. But Education Director head. That’s what the freedoms we enjoy. The the idea of removing Executive Director makes newspapers them from newspa- Kids Voting Kansas so irreplaceable, newspaper is the ultimate pers ought to send [email protected] and public notice buffet table of information. chills down the spine such a vital part of of every freedom- KPA Consultants this free society. loving American. In America, we take the free flow of That’s like taking a main course off the Cort Anderson information for granted. We count on be- buffet table and serving it only in the back Technology Hotline ing able to pick up the newspaper, turn on room, for the privileged few who know Training Seminars the radio, browse the Internet, flip on the the password. [email protected] TV and check out the smorgasbord of data Public notice should be out there for to see what we need and what we don’t. everyone to browse, notice and read. It Tom Eblen We are our own filter. The fact that all this should be available to all. Anything that News-editorial information is out there is the foundation takes away control from the people — Community Newspaper Tuneups of this country and absolutely essential to anything that pulls an item off the smor- [email protected] the freedoms we enjoy. gasbord of information — is something The newspaper is the ultimate buffet we should resist. Mike Kautsch table of information. It’s a step toward osmosis, toward not Media Law It’s not that way everywhere. In many having control. University of Kansas School of Law countries, dictators take over the media And as we learned in science class, that [email protected] and strive mightily to control the flow of will kill you. Michael Merriam Media Law Copyediting society plans Legal Hotline [email protected] training conference at WSU The American Copy Editors Society Wienandt; ACES board members Daniel FRIEND OF KPA will host a one-day regional training Hunt, Gerri Berendzen and Lisa McLen- Randy Brown conference on Saturday, Oct. 25, at don; and Doug Ward of the University Executive Director Wichita State University. of Kansas. Topics will include headlines, Kansas Sunshine Coalition The regional conference is an in- ethics, math, balancing editing and de- for Open Government expensive way to refresh your editing sign, editing in a changing media world, Wichita State University skills, learn new ones and network with and a student Q&A session. [email protected] colleagues. E-mail Lisa McLendon at lisa.mclen- Speakers are ACES president Chris [email protected] for more information. Kånsas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 7 THE KPA MARKETPLACE NEWS a growing company which has holdings in newsroom team and manage all aspects uWe need a full-time paginator for our Newspapers, Cable, and Broadcast televi- of our editorial department. The Globe important night-side and Saturday shifts. sion stations. Excellent benefits including publishes a six-day morning paper Monday We seek a creative designer who can put to- 401(k), health, dental, vision, disability through Saturday, along with the Spanish- gether attractive pages and special sections insurances, vacation and holiday. The suc- language newspaper La Estrella and weekly while meeting strict deadlines. Background cessful applicant must pass a drug screen shoppers. Good leadership, organizational in Quark, Photoshop, Illustrator and and background check. Send resumes to and management skills are required, along InDesign required. This person is the last Lee Sawyer, NPG General Manager, 825 with a passion for quality community jour- one to see pages before they go to press, so Edmond St., St. Joseph, MO 64501 or e- nalism. The successful candidate should attention to detail is a must. If this fits you, mail to [email protected]. have strong editing skills, strong attention please send letter, portfolio, resume and to detail and experience writing weekly references to Dale Hogg, managing editor, uOpen the door to a new career. Russell editorials and stories. In addition, he or she Great Bend Tribune, PO Box 228, Great County News is looking for help in the should have the ability to motivate, teach Bend, KS 67530 or to dhogg@gbtribune. editorial department. • Community report- and inspire the newsroom staff to perform com. ing • Writing articles from submitted copy • at its best. The ability to plan and manage a Helping with page layout. Great opportuni- department budget and experience in page uWanted: Photographer for a small ty for advancement in the company. We are layout and design are musts. The Globe will daily newspaper in rural Kansas commu- willing to train the right person. Computer offer a competitive salary, a full benefits nity. With a focus on local coverage, our experience and attention to detail a must. package including health insurance, a 401 photographer shoots everything — news, Call Ruth today for more info 785.483.2116 (k) program and a good working environ- sports and features. The ideal candidate will or email Ruth at [email protected], ment as a part of our management team. be able to juggle a myriad of duties and 958 E. Wichita, Russell, Kansas 67665. Please send resume, including salary ex- organize a 40-hour workweek efficiently. pectations, and at least three work samples A degree in photography or photojournal- uSixteen 60 Publishing Co. is searching for to: Debbie Eddy H/R Dept. c/o The Dodge ism is preferred. Send resume and clips to a managing editor to lead news coverage City Daily Globe, P.O. Box 820, Dodge Emily Bradbury, KPA (BA-GL), 5423 SW for The Lincoln Sentinel-Republican and City, KS 67801. 7th ST, Topeka, KS 66606 or ebradbury@ The Chapman & Enterprise News-Times kspress.com. and to occasionally contribute to Kansas uThe Waynesville (Mo.) Daily Guide is Pregame preseason football magazine and seeking an energetic, hands-on sports edi- uThe Miami County publisher position its accompanying web site, kansaspregame. tor. The ideal candidate will be personally will be responsible for the overall manage- com. To apply, please send a cover let- productive in writing, photography and lay- ment of NPG Newspapers’ three publica- ter, resume and references to: John Baetz, out while understanding and embracing our tions: The Miami County Republic, The P.O. Box 186, Lincoln, KS 67455 by Sept. need to cover the full range of sports from Louisburg Herald and The Osawatomie 25, 2008. Please no telephone or walk-in youth to adult recreational leagues. Re- Graphic. Candidate must be willing to inquiries. sumes and samples should be sent to Floyd locate to one of the three Miami County Jernigan, publisher, via email at fjernigan@ communities. Miami County is a growing uCommunity journalism at its finest. therolladailynews.com. county just south of the Kansas City metro Award-winning, employee-owned, state- area in Johnson County, Kansas. The posi- of-the-art community weeklies, nationally uIf you’re looking to put yourself in a tion has profit responsibility for all publica- known for their quality, seek an energetic position to advance your career, come tions. This position will be responsible to reporter/copy editor/page designer. Salary join our team. We’re seeking a talented maintain and expand a relevant and unique around $22,000. Full benefits. Possible bo- and motivated journalist who can produce news product for all markets. Converg- nus. Details at http://marionrecord.com/job well-crafted, clean copy and lots of it. Fast- ing print and online in this operation is paced daily newspaper environment for a starting to happen, but will need to be a uThe Beloit Call has an immediate open- general assignment reporter who likes vari- key element of the success. We are looking ing for a general assignment reporter and ety. Photo skills, page layout helpful. Apply to integrate and grow our sales presence sports writer. The Call is a three-day-a- to Publisher Floyd Jernigan at fjernigan@ to maximize our revenues for all publica- week publication in a progressive commu- therolladailynews.com. tions. It will be important to utilize NPG nity with a good school system. The job at resources to help analyze opportunities the Call is an excellent entry level position uThe Newton Kansan has an opening for and create efficiencies. Develop systems to for someone wanting to pursue a career a full-time reporter. Some evenings and enable all publications to share in resources in journalism. Experience preferred, but weekends. Send resume, work samples and content. Understand the Kansas City not necessary as long as the applicant has and references to Christine Wyrick, P.O. market and look for opportunities in the im- a good command of the language and has Box 268, Newton, KS 67114. No e-mailed mediate bordering areas to Miami County a strong desire to write. Benefits include resumes please. in each direction. Work with other NPG health care insurance. Please contact Brad Newspapers to establish a best practice Lowell at the Blade-Empire in Concordia NEWSPAPER SERVICES approach to the overall operation. Previous (785-243-2424 or [email protected]) or uWeeklies — attract more subscribers and publisher or general management experi- Barbara Axtell at the Beloit Call (785-738- turn your circulation into CASH with the ence is a plus but other management experi- 3537). proven Hometown Sweepstakes circulation ence will be considered. Understanding the development program. Cheaper & better fundamentals of running a small business is uThe Dodge City Daily Globe, a Gate- than telemarketing with a no-fee guaran- critical. NPG Newspapers Inc. is a divi- house Media Co. newspaper, is seeking sion of News-Press and Gazette Company, a hands-on managing editor to lead our See MARKETPLACE on Page 3 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 No one goes to the internet searching for notices Editor’s note: This article appeared of what government does accessible to and survey after survey indicates that’s in the Kansas City Star prior to the start the masses and that it will do a better job exactly where the public wants to find of the 2007 session of the Kansas Legis- of keeping you informed about what your public notices. lature. government officials are doing. Don’t Those without access to computers or believe it for a minute. the internet will be left out of the loop; ’m from the This idea is not new; it’s been around others simply cannot afford the cost of government, since the advent of the internet. And the monthly internet access. “Iand I’m here arguments against such a move are still Third, the internet is highly unreliable to help you.” just as valid today, which indicates why as a stable source of information and no Ever heard that not a single state in the union has seen fit one can ensure that information located on one? We hear it often to do it. any computer server is secure. as elected and ap- Why should public notice continue to Finally, it is virtually impossible to pointed officials alike appear in newspapers? prove “notice” took place on an internet tell us they have a First, because government officials site. Newspapers, however, serve as a veri- better idea about how can never be allowed to be in control fiable and authentic record of publication, to deliver govern- of their own information. They are not and publishers provide sworn affidavits mental services to the Doug Anstaett independent and, therefore, they cannot be and tearsheets to prove the public notice citizens of our state entrusted with such power. was printed as submitted. and nation. Newspapers work because they are in- Simply put, public notices belong in You’re about to hear about a new idea dependently operated, are printed on per- your local newspaper, where everybody to move public notice from the trusted, manent newsprint that cannot be hacked can see them, not hidden away among independent and printed pages of Kansas’s and manipulated or become temporarily millions upon millions of websites on the newspapers to a governmental website unavailable because of computer prob- internet. controlled by bureaucrats. lems, power surges or crashed servers. They’ll boast this new idea will save Second, newspapers are a far more Doug Anstaett is executive director of taxpayers money, that it will make more effective medium for reaching the public, the Kansas Press Association. More from NNW toolkit: What are public notices?
ublic notices published in newspa- tions posted notices in public squares. This Public notices published in newspapers pers provide citizens a window into crude method was eventually refined with ensure readership by those most likely to government. Most of the infor- the publication of the first publication of be interested in or affected by the notices. Pmation for the following questions and the first English language newspaper in Plus, the notices arrive at readers’ homes answers comes from the booklet 1665, a court newspa- or places of work in a newspaper filled “Public Notice: An American per called The Oxford with local news and information that com- Tradition, An Examination of Gazette. pels readership. the Role of Newspapers in Pub- In America, the Newspapers are paid to publish public lic Notice,” published by the Acts of the First notices, which guarantees that valuable Public Notice Resource Center Session of the First newspaper space will be devoted to notify- and American Court & Com- Congress in 1789 ing the public. The system works the same mercial Newspapers. required that all bills, way in which qualified vendors are paid to orders, resolutions and provide goods and services to government 1) What is a public notice? congressional votes be entities, such as contractors who build A public notice is informa- published in at least schools and roads or an office supplies tion informing citizens of gov- three publicly avail- store that wins a bid to sell office supplies ernment or government-related activities able newspapers. to a government agency. that affect citizens’ everyday lives. Upholding the public’s right to know In recent years, some have questioned 2) Why do we need public notices? has been essential to our country’s way of the need to publish notices in local An important premise found in both life since day one. Our government gov- newspapers, saying that the Internet has Have you checked your local newspaper today? federal and local governments is that erns with the consent of people, and this become so widely used that it represents a information about government activities consent must be informed. better way of informing the public. must be accessible in order for the elecPublic- notices are meant4) toWhat be noticed. are some examples of a The Internet can play a role in a better torate to make well-informed decisions. public notices? informed citizenry, but public notices Public notices in newspapers providePublic this Notice is GoodThere Government are on many Display kinds of public notices. buried in government Web sites cannot sort of accessibility to citizens who want Publication of proposed budgets for local replace the value delivered by newspapers. to know more about government activities. governments, notices of local government The permanence, stability and indepen- 3) What is the history of publicNational Newspaperhearings, bid Week notices, board and agency dent verification offered by publication notices? Octobermeeting 5-11, 2008minutes and pre-election notices of public notices in newspapers ensure The history of public notice begins long are just a few examples. citizens have access to bonafide, trusted before the emergence of newspapers. The 5) Are newspapers the most effective information about the business of govern- concept has existed since early civiliza- vehicle for public notices? ment. REGISTRATION
Contact Information Newspaper ______G Contact Person ______Phone Number ______r E-Mail Address ______attendees o Conference: $65 per person for KPA members Awards Lunch Only: $20 per person for KPA members w 1. ______5. ______p Conference p Lunch Only p Conference p Lunch Only
2. ______6. ______p Conference p Lunch Only p Conference p Lunch Only Your Advertising 3. ______7. ______p Conference p Lunch Only p Conference p Lunch Only 4. ______8. ______Dollar$ p Conference p Lunch Only p Conference p Lunch Only
payment method p Please bill my newspaper p Check enclosed made payable to “KPA” p Charge to Visa, Mastercard or American Express Kansas Press Association Card No. ______Expiration Date ______2008 Advertising Conference V-Code (three digits on back of card) ______October 24, 2008 Hotel Information Return registration by Thursday, Oct. 5 to: Courtyard by Marriott Courtyard by Marriott 310 Hammons Drive Kansas Press Association Junction City, KS 5423 SW 7th Junction City, Kansas 785-210-1500 Topeka, KS 66606 Room block is open until October 3 or fax to (785) 271-7341. Single and Double Rooms are $89 Jeffrey Hansler Grow Your Advertising Dollar$ Jeffrey earned his degree from A full day of energizing sessions and rewards! Conflict can be a Zoo UC Irvine in psychology with a minor in biochemistry. His FRIDAY, Oct. 24 Toni Boyles career began with Apple Com- 8 a.m. to 3 p.m. Join us for a look at the five most common styles of conflict puter in 1980 where he was one Registration, Contest Display and resolution. Take this opportunity to look at your own style(s) of the top sales representatives Continental Breakfast with a short behavioral assessment. We will discuss when in the nation. Since then, he’s led several The registration desk and contest display room will open and how to use the five styles for the most effective results. small companies to double and at 8 a.m. A continental breakfast will be available in the Learn more about how sharks, owls, foxes, turtles or teddy triple digit growth as a senior display room where winning entries in KPA’s 2008 ad bears manage conflict. You may be surprised what you learn executive. He developed a successful international contest will be available for viewing. about yourself. distribution company. He has been a professional trainer, speaker and president of Oxford Company since 1992. 8:45 - 10 a.m. Flash Ads An avid surfer, father of two sons, he has a great tee Breakout Sessions Cort Anderson shot and lousy short game, and several more books Sales Tips for Making Technology Your Friend Learn what Flash based ads are and what it takes to create ready for publication. Toni Boyles them along with some easy alternatives to building and Toni Boyles Are you using these sales tools?? Voicemail, E-mail, programming them yourself. Toni Boyles has over 20 years experience in the area of Internet, Websites, Blogs, Vlogs. It is not enough to just Public Speaking, Human Re- use them, they need to be given thought, direction and style 11:30 a.m. to 1 p.m. source Training & Consulting. if you want them to help boost your effectiveness. Take Advertising Luncheon She is well known for her per- away Tips and Techniques on how to get the most from the Join us as we recognize the winners of Kansas Press sonal approach and distinc- tive methods which include technology you are using. Association’s 2008 advertising contest. humor, interactive exercises, skills practice and transfer of Intro to Web Advertising 1 - 2:30 p.m. training strategies. Her style is Cort Anderson Keynote Workshop: Make it Happen participant centered and facilitator led. She believes, “People can change.” And “Training that brings about This session is a primer on the basics of Web advertising like Jeffrey Hansler no change is as effective as a parachute that opens on ad sizes, and kinds, how to measure Web ad “circulation.” This powerful and motivational presentation will delight the first bounce.” It will help you make sense of the crazy world of Web you into the actions needed to further success. You Make It She is an active member of The Sales and Marketing advertising. Happen takes you on a humorous journey of building better Executives of Topeka, ABWA, Kansas Executives Express Network, Greater Topeka Chamber of Com- communication skills about the words you use to create merce and The United Methodist Women. 10 - 10:15 a.m. action, your ability to flex your communication style, and the Cort Anderson Morning Break underlying driving forces behind decision-making. Jeffrey Cort Anderson is president of shares stories underlying these powerful learning points Training Wheels LLC, a Kansas- 10:15 - 11:30 a.m. that will encourage, provide insight, and share light-hearted based company that provides Breakout Sessions examples of putting the new skills to work in both professional graphics software training and Internet consulting. Anderson The Key to a Powerful Sales Presentation and personal situations. Those attending will experience the has more than 12 years of expe- Jeffrey Hansler power of real stories about rebuilt attitudes and positive rience as both a user and trainer In a dynamic market, knowing whom you can influence to actions. They know after experiencing this program that they, of desktop publishing and digital the point of decision is critical. This program provides a indeed, Make It Happen! imaging. He is a Certified Adobe Expert in Photoshop and a Quark specific model that identifies the five areas that uncover your Authorized Training Consultant. ability to influence them toward a decision. This program is 2:30 - 3 p.m. Anderson has worked as a photographer for both the an intensive focus on qualification. It includes uncovering Afternoon Break Manhattan Mercury and Bartlesville (Okla.) Examiner- critical information, controlling the conversation with Come and socialize with your colleagues and grab a snack Enterprise. During the past five years, Anderson has con- ducted numerous seminars for Kansas Press Association questions, and generating an immediate interest by the for the road. members on PageMaker, QuarkXPress, Photoshop and prospect in taking the next step in the sales process. the Internet.
Registration Form:
Editorial-Writing Conference
Thursday, Oct. 23
William Allen White State Historic Site
10th and Exchange streets
Emporia, Kansas
Name ______
Newspaper ______
Telephone ______
E-mail ______
Please send this form and digitized copies of your writing to Penny Hodge at [email protected]
1 Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications) 1. Publication Title 2. Publication Number 3. Filing Date
_
4. Issue Frequency 5. Number of Issues Published Annually 6. Annual Subscription Price
7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4®) Contact Person
Telephone (Include area code)
8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)
9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address)
Editor (Name and complete mailing address)
Managing Editor (Name and complete mailing address)
10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) Full Name Complete Mailing Address
11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box None Full Name Complete Mailing Address
12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: Has Not Changed During Preceding 12 Months Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement) PS Form 3526, September 2007 (Page 1 of 3 (Instructions Page 3)) PSN 7530-01-000-9931 PRIVACY NOTICE: See our privacy policy on www.usps.com 13. Publication Title 14. Issue Date for Circulation Data Below
15. Extent and Nature of Circulation No. Copies of Single Issue Average No. Copies Each Issue Published Nearest to During Preceding 12 Months Filing Date a. Total Number of Copies (Net press run)
Mailed Outside-County Paid Subscriptions Stated on PS Form 3541(Include paid distribution above nomi- (1) nal rate, advertiser's proof copies, and exchange copies) b. Paid Mailed In-County Paid Subscriptions Stated on PS Circulation (2) Form 3541 (Include paid distribution above nominal (By Mail rate, advertiser's proof copies, and exchange copies) and Outside the Mail) Paid Distribution Outside the Mails Including Sales (3) Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS®
(4) Paid Distribution by Other Classes of Mail Through the USPS (e.g. First-Class Mail®) c. Total Paid Distribution (Sum of 15b (1), (2), (3), and (4))
Free or Nominal Rate Outside-County (1) Copies included on PS Form 3541 d. Free or Nominal Free or Nominal Rate In-County Copies Included (2) Rate on PS Form 3541 Distribution (By Mail and (3) Free or Nominal Rate Copies Mailed at Other Outside Classes Through the USPS (e.g. First-Class Mail) the Mail)
(4) Free or Nominal Rate Distribution Outside the Mail (Carriers or other means) e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3) and (4)) f. Total Distribution (Sum of 15c and 15e) g. Copies not Distributed (See Instructions to Publishers #4 (page #3)) h. Total (Sum of 15f and g) i. Percent Paid (15c divided by 15f times 100)
16. Publication of Statement of Ownership
If the publication is a general publication, publication of this statement is required. Will be printed Publication not required. in the ______issue of this publication.
17. Signature and Title of Editor, Publisher, Business Manager, or Owner Date
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). PS Form 3526, September 2007 (Page 2 of 3) Instructions to Publishers
1. Complete and file one copy of this form with your postmaster annually on or before October 1. Keep a copy of the completed form for your records.
2. In cases where the stockholder or security holder is a trustee in items 10 or 11, include the name of the person or corporation for whom the trustee is acting. Also include in item 10 the names and addresses of all stockholders owning or holding one (1) percent or more of the total amount of stock. If not owned by a corporation, give the name and address of each individual owner. If owned by a partnership or other unincorporated firm give its name and address as well as the name and address of each individual owner. If the publication is published by a nonprofit organization, give its name and address and complete item 12. In item 11, include all bondholders, mortgagees, and other security holders owning or holding one (1) percent or more of the total amount of bonds, mortgages, or other securities. If none, /check the box. Use blank sheets if more space is required.
3. Be sure to furnish all circulation information called for in item 15. Free and nominal rate circulation must be shown in item 15d.
4. Item 15g., Copies not Distributed, must include (1) newsstand copies returned to the publisher, (2) estimated returns from news agents, and (3), copies for office use, leftovers, spoiled, and all other copies not distributed.
5. If the publication had Periodicals authorization as a general publication, this Statement of Ownership, Management, and Circulation must be published, i.e. it must be printed in an issue that’s primary mailed distribution is produced not later than October 10 for publications issued more frequently than weekly; or not later than October 31 for publications issued weekly or less frequently but more frequently than monthly; or in the first issue that’s primary mailed distribution is produced after October 1 for all other publications.
6. In item 16, indicate the date of the issue in which this Statement of Ownership will be published, if applicable.
7. Item 17 must be signed.
Failure to file or publish a statement of ownership may lead to suspension of Periodicals authorization.
PS Form 3526, September 2007 (Page 3 of 3)