Getting Started Guide You’Re in Business

JUMP RIGHT IN GETTING STARTED GUIDE YOU’RE IN BUSINESS. YOUR BUSINESS. Congratulations! You’ve taken your first step toward being your own boss by becoming an Independent Business Owner (IBO)! This guide, along with Amway™ Education, has been created to get you started on your pathway to success! Following this guide, and working with your upline, can get your business off to a great start. Let’s jump right in!

— Your Amway Partners

2 04 WE ARE AMWAY Congratulations on starting your own business! Start here by letting us introduce ourselves to you!

06 YOUR GOALS Use this guide with your upline to set up your short- and long-term goals for your new business.

10 GET TO KNOW YOUR PRODUCTS Your new business offers over 450 exclusive high-quality products backed by a 100% Satisfaction Guarantee.* Check out the wide variety of products available through your Amway™ business.

18 MAKING MONEY Understand how to make money in your Amway™ business. Learn about the Fast Track Incentive Program and earning your first $50 New IBO Incentive Award.

26 SET UP YOUR BUSINESS Use this checklist to help get your business off to a strong start.

30 SWITCH The first step to building your business and getting to know your products is switching the products you use every day to Amway™ products. Learn how to make your switch list and how to put the DITTO™ delivery service to work for you.

36 SHARE Learn how to share and sell your products with friends and family. Use these customer profiles, selling tips, and great campaigns to begin.

46 BUILD Use these helpful tools as you continue to build and expand your business.

52 ADDITIONAL RESOURCES Use this section as a reference for all of the places you can go for support.

*Exclusions apply. For complete details, visit Amway.ca and search: Satisfaction Guarantee.

For IBO use only. Not for use with prospects. 3 4 WE ARE AMWAY 5

††

USD

100% 100% SATISFACTION GUARANTEE ON PRODUCTS FOR 180 DAYS IS A ™ **

ARTISTRY 55.9B GLOBAL LEADER IN PREMIUM BEAUTY IN BONUSES AND INCENTIVES HAVE BEEN PAID TO TO PAID BEEN INCENTIVES HAVE AND BONUSES IN THAN MORE SINCE 1959*, WORLDWIDE s IBO AMWAY HISTORY.** IN COMPANY SALES DIRECT OTHER ANY $

† IS THE WORLD’S IS THE WORLD’S let the journey begin. ™ NUTRILITE NUMBER ONE SELLING VITAMINS NUMBER ONE SELLING VITAMINS AND DIETARY SUPPLEMENTS BRAND AND DIETARY

AMWAY.CA IN YOUR FIRST 90 DAYS IN YOUR 100% MONEY-BACK GUARANTEE100% MONEY-BACK LOW-COST OPPORTUNITY START TO A WITH BUSINESS OWN YOUR *Amway records www.euromonitor.com/amway-claims. **Source: Euromonitor International Limited, Provider. Approved †On your business registration fee and training materials and services purchased and returned through an and search: Satisfaction Guarantee. Amway.ca visit For complete details, ††Exclusions apply.

Amway’s purpose is simple but powerful: we exist to help you accomplish your goals. You’ve You’ve goals. your accomplish to help you exist we is simple but powerful: purpose Amway’s freedom and flexibility that the discovered have who of entrepreneurs joined a network tools the you business model that gives This is a proven boss. own come with being their business. to build a solid and productive need you helped millions around the world has company our family-owned For the past 58 years, to start people their own opportunity empowers low-risk This low-cost, better lives. live time, With hard work, and education. ethnicity, means, of their origins, regardless business, and life. finances, free time, your this opportunity control over can lead to more and effort, theare that brands Amway™ high-quality selling by earn money IBOs Amway simple: It’s their helping others grow and by and home, energy, beauty, of health, best in the categories around as work as well potential, hard to realize their own work IBOs Amway businesses. their communities. the world to help improve WE ARE AMWAY WE CREATE YOUR GOALS Whether you’re looking for a little more spending money every month or you want to build your business full time, with hard work, dedication, and optimism, your business can be what you want it to be – yours! Work with your upline to establish long- term and short-term goals that can put you on your pathway to success. Every short-term goal you reach brings you another step closer to accomplishing your long-term goals!

6 YOUR GOALS 7

need some inspiration? I want extra spending moneyI want extra every month. spending more time with my family. I want to spend I want to have the freedom to travel more. I want to love what I do. who I work with, where I work,I want to decide and when I work. • • • • EXAMPLE LONG-TERM DREAMS: • What is my dream for my business? What does success look like for me? What do I want to accomplish? What do I want to What inspired me to startWhat inspired business? my own IT’S HELPFUL TO WRITE DOWN YOUR LONG-TERM GOALS: GOALS: LONG-TERM YOUR DOWN TO WRITE IT’S HELPFUL SHORT-TERM GOALS Write down a few short-term goals that you know you can accomplish. These goals are little boosts to help get you off to a strong start, and put you on track to accomplishing your bigger, long-term goals.

GOAL 1:

I want to accomplish this goal by the following date: ______

GOAL 2:

I want to accomplish this goal by the following date: ______

GOAL 3:

I want to accomplish this goal by the following date: ______

need some EXAMPLE JUMP-START GOALS: inspiration? • I will learn about a different product every day. • I will take orders from two new customers every week. • I will register one new IBO every month.

8 YOUR GOALS 9 Amway.ca/Education STAY POSITIVE STAY in yourself and believing can time and dedication, business takes your can do this! Growing You every step of the way. help you CHALLENGE YOURSELF a step goals your and expand push yourself to go!), short-term easily (way reach your goals If you for it! next and go want to accomplish you what Ask yourself further. MAKE TIME TO LEARN in both are designed especially for you and all of the activities Education, Amway™ This guide, time to attend a some remember to save Also started. get busy schedule to help you and your your and keep learn tips, new can ask questions, upline so you and meet with your team meeting, strong. business going GET ORGANIZED to-do list at the start of each week, your Make organized. stay for helping you lists are great To-do to go. materials and appointments are ready making sure your Every step you take gets you a little closer to where you want to be. you closer to where a little you gets take Every step you UPLINE YOUR LEARN FROM experiences, their own sharing by can help you They number one resource. is your upline Your goals. your achieve you and creating plans to help suggestions, giving you questions, your answering TIPS TO ACHIEVE YOUR YOUR ACHIEVE GOALS TIPS TO GET TO KNOW YOUR PRODUCTS Through your business you offer over 450 exclusive products across these main categories – health, beauty, energy, and home – and we’re confident you’ll love them. You may choose to focus on one Amway™ product line, or several – it’s up to you! We developed these products using years of advanced research, and we back them with a 180-day, 100% Satisfaction Guarantee.* In this section, you will learn about the uncompromising quality and proven results of Amway™ brands like Nutrilite™, Artistry™, XS™ Energy and Sports Nutrition, Legacy of Clean™, and additional Amway™ brands. You’ll also learn about other brands that support you, including Partner Stores and Sponsorships. *Exclusions apply. For complete details, visit Amway.ca and search: Satisfaction Guarantee.

10 11 BEST OF NATURE. BEST OF SCIENCE. When it comes to supplements, Nutrilite™ is different – and that’s a good thing. Nutrilite™ has been using plant ingredients in supplements for more than 80 years. Today, we are the only company to grow, harvest, and process plants on our own certified organic farms.* This helps to ensure that we capture phytonutrients (nutrients from plants) at their peak, and thus, that the supplements contain the highest-quality ingredients. Plus, Nutrilite™ supplements are guaranteed – give them a try, and you’ll see why Nutrilite™ is the world’s number one selling vitamins and dietary supplements brand.*

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims. 12 PRODUCTS YOU CAN BELIEVE IN 13

TERESA PALMER, TERESA PALMER, Global Face Actress and brand of the Artistry™ The Artistry™The is passionate about brand is a global leader in premium beauty and attain that, To in her individual beauty. and revel own, to discover, every woman empowering science, Artistry™ approach to beauty: uniting nature, the brand utilizes a groundbreaking beauty solutions. and advanced and art to offer some of the most scientifically innovative through It is all about forward beauty – constantly pushing the boundaries of beauty and invention. imagination, discovery, EVERY WOMAN, HER OWN WORK OF ART. WORK HER OWN EVERY WOMAN, XS™ ENERGY GIVES YOU GREAT-TASTING ENERGY Power through your day with these great-tasting, low-sugar, and low-carb energy drinks and snacks. Unlike other energy drinks and snacks that create a buzz from sugar, XS™ products boost energy with caffeine and a powerful formula of B vitamins and key amino and folic acids.

14 PRODUCTS YOU CAN BELIEVE IN 15 Air treatment

Bath and body care Bath and body Hair care Cookware BRANDS INCLUDE: ™ Water treatment Water Weight management Weight safe for the environment and biodegradable. They’re better. Naturally. better. They’re and biodegradable. safe for the environment Our products are made with naturally derived ingredients, but what truly sets them but what ingredients, derived Our products are made with naturally clean with supplies that are family and home your Keep work. they apart well is how BETTER. NATURALLY. OTHER AMWAY BRANDS THAT SUPPORT YOU EXCLUSIVE SAVINGS AND PV/BV THROUGH PARTNER STORES As an IBO, you not only have the opportunity to earn extra income, but you can also enjoy exclusive savings and earn PV/BV when you do business with any of Amway’s 40+ Partner Stores. To begin receiving exclusive offers and earn PV/BV from top brand retailers in major categories, visit Amwaypartnerstores.ca.

Partner Stores are subject to change.

SPONSORSHIPS Amway’s sponsorships and national advertising help increase awareness of your business among customers and prospects. Increased public awareness can open the way for you to present products and the Amway opportunity.

AMWAY COACHES’ POLL AND COACHES’ TROPHY SPONSORSHIP Amway is the first-ever and exclusive title sponsor of the AFCA Coaches’ Poll powered by USA TODAY Sports and the presenting sponsor of the AFCA Coaches’ National Championship Trophy. The unprecedented partnership between Amway, USA TODAY Sports, and the American Football Coaches Association brings you a national, high-profile, door-opening conversation starter to build your business!

AMWAY CENTER We are proud to be the official naming rights sponsor of the Amway Center sports and entertainment complex in Orlando, Florida, home of the NBA’s Orlando Magic.

16 PRODUCTS YOU CAN BELIEVE IN 17 MAKING MONEY In the next few pages, you’ll learn more about three ways of making money, what PV/BV is, Personal Volume, and Group Volume. You’ll also see a monthly bonus sample, learn how to read price codes, get to know the Fast Track Incentive Program, and understand online ordering and shipping. Let’s learn how to make money!

For IBO use only. Not for use with prospects.

18 19 THREE WAYS TO MAKE MONEY

1. RETAIL MARGIN 2. BONUSES 3. INCENTIVES You receive special, discounted You earn Point Value (PV) Key achievements in your prices on all products. You on all the products you sell. business lead to exciting choose the price you want to When you begin sponsoring awards, such as business sell those products at to your new IBOs, you will also earn conferences to some of the customers. Then, you keep the points on the products they world’s most treasured travel difference. That’s your retail sell. As your business grows, destinations. Programs like the margin – or your income! and the businesses of the Fast Track Incentive Program IBOs you sponsor grow, so are designed to help you does your potential for cash quickly earn awards and start awards and bonuses. you on your path to additional incentives. CUSTOMER PRICE YOUR POINTS – YOUR PRICE + DOWNLINE IBOs’ POINTS ACCUMULATED POINTS = RETAIL MARGIN = BONUSES = EXTRA CASH + TRIPS

LEARN MORE: Amway.ca/Education

For IBO use only. Not for use with prospects. 20 3 WAYS TO MAKE MONEY 21

AN IBO = $31.61 AN IBO Y – YOUR COST AS is a unit amount (think of it as the is a unit amount (think Value) PV (Point PV is associated for each product. number of points) to and is tracked monthly sales volume with your bracket. Bonus Performance determine your assigned to is a dollar amount BV (Business Volume) monthly your The total BV associated with each product. PV the percent from your is multiplied by sales volume Bonus. Performance gross to determinebracket your Bonus for Performance See the chart page on the next breakdowns. percentage For IBO use only. Not for use with prospects. use only. For IBO s = 37.93 FOR IBO B – BV BUSINESS VOLUME VOLUME B – BV BUSINESS

BV: 30* PV: 10* Guide for correct product ratio. Please check the Business Reference *These numbers are for example only. *These numbers are for example only.

s = 12.05 FOR IBO P – PV POINT VALUE VALUE P – PV POINT

your (reduced) IBO price. Here’s an example: Here’s price. (reduced) IBO your LEARNING ABOUT PRICE CODES LEARNING ABOUT PRICE CODES Prices in our productivity in one quick glance. your know Reading the price codes will help you without showing products to customers show that lets you catalogs are listed using a PBY code GROUP VOLUME GROUP volume group Your volume. group include their sales in your you IBOs, sponsor new When you from each frontline IBO. volume and the group personal volume adding your is calculated by

BUILD YOUR PERSONAL VOLUME BUILD YOUR buy products and sell them to registered customers. you when grows or PV/BV, sales volume, Your PV/BV and increase your you or for resale, products for yourself Amway™ are buying Whether you personal volume. help build your between want to maintain a balance You balanced business. to building your is key volume Personal to do the same. IBOs and helping downline selling products to customers, using products, P1205B3793Y3161 PV/BV All the products you sell are assigned a Point Value (PV) and a Business Volume (BV). Volume (PV) and a Business Value a Point sell are assigned you All the products BONUS EXAMPLES

YOUR MONTHLY SALES: PERFORMANCE BONUS SCHEDULE IF YOUR MONTHLY PV IS: YOUR MONTHLY PERFORMANCE BONUS IS: TOTAL PV: 108.50 100–299.99 3% of your BV 300–599.99 6% of your BV 600–999.99 9% of your BV 1,000–1,499.99 12% of your BV

PV: 3.34 1,500–2,499.99 15% of your BV BV: 10.02 PV: 2.80 2,500–3,999.99 18% of your BV BV: 8.40 PV: 11.59 4,000–5,999.99 21% of your BV BV: 34.77 6,000–7,499.99 23% of your BV PV: 90.77 BV: 272.31 7,500 or more 25% of your BV TOTAL BV: 325.50 3% OF 325.50 = $9.76 YOUR MONTHLY BONUS!

Because bonuses are calculated monthly, PV/BV accumulates only in the month it is earned. Balances are not carried forward from month to month.

PERSONAL PERFORMANCE YOU BONUS EXAMPLE: Your group PV is 600 (150 personal, plus 150 PV/450 BV 450 from downline IBOs you personally sponsor). Your Performance Bonus is 9% of your BV. A: 3% C: 3% DIFFERENTIAL BONUS: 150 PV/450 BV 150 PV/450 BV What is it? The Performance Bonus B: 3% percent difference between you and 150 PV/450 BV immediate downline IBOs. How to calculate it: Your percent bracket 450 PERSONAL BV minus downline IBOs’ percent bracket is X 9% PERFORMANCE BONUS the differential percent. Take the downlines’ = $40.50 PERSONAL PERFORMANCE BONUS group BV x differential percent, and that is your differential bonus. $40.50 PERSONAL PERFORMANCE BONUS + YOUR DIFFERENTIAL FROM A ($27.00) (450 x $.06 = $27.00) + YOUR DIFFERENTIAL FROM B ($27.00) + YOUR DIFFERENTIAL FROM C ($27.00) For IBOs only. Not for use with prospects. = $121.50 MONTHLY BONUS 22 3 WAYS TO MAKE MONEY 23

IN BONUSES $150 = 50PV AT LEAST AT FROM CUSTOMERS FROM AWARD INCENTIVE $50 NEW IBO 100PV + For IBOs only. Not for use with prospects. Not for use with prospects. only. For IBOs AWARD INCENTIVE $50 NEW IBO + PV AWARD INCENTIVE $50 NEW IBO 150 SALES IN TOTAL AT LEAST AT

You can earn your $50 New IBO Incentive Award up to three times in your first six months from Award up to three times in your Incentive IBO $50 New can earn your You simply repeating this process! the date of registration by 150 PV for your to achieve to quickly build volume The optional Product Starter way Kit is a great products. best-selling Amway’s with some of it familiarizes you Plus, Award. Incentive IBO the New Generate your “50/150.” That means you must generate 150 Personal PV in a month, with at in a month, PV 150 Personal must generate That means you “50/150.” Generate your Volume. least 50 PV coming from Qualified Customer HERE’S HOW YOU CAN EARN THE $50 NEW IBO INCENTIVE AWARD: CAN EARN THE YOU HERE’S HOW FAST TRACKFAST SUCCESS TO “fast track” to reaching their goals. “fast track” who did not. In other words: new IBOs who strive for and achieve these awards are truly the on these awards and achieve for strive who IBOs new In other words: did not. who six months of business – and this is in addition to your retail margin and bonuses earned retail margin and bonuses through – and this is in addition to your six months of business Compensation Plan! the IBO earned the $50 who IBOs for a reason: on average, Program” Incentive Track “Fast the called It’s than those to renew as likely twice Award earned and were three times more Incentive IBO New The Fast Track Incentive Program is the quickest and easiest way to start earning extra income. to start earning extra income. way and easiest is the quickest Program Incentive Track The Fast first to earnyour up to $525 during the most of special incentives can make you IBO, As a new EARN YOUR KEEP ON THE FAST TRACK AND EARN YOUR $100 FIRST $100 STEP AWARD! FIRST STEP AWARD

1 Earn a $50 New IBO Incentive Award (at least once).

Help two new IBOs you sponsor in two unique legs earn a $50 New IBO Incentive Award 2 during your six-month eligibility period.

NEW IBO: 50/150 PV

YOU: 50/150 PV

NEW IBO: 50/150 PV

Personally generate your “50/150” in the same month that the second new IBO earns their 3 $50 New IBO Incentive Award.

AT LEAST AT LEAST 100PV 50PV 150PV FROM CUSTOMERS IN TOTAL SALES

LEARN MORE: Amway.ca/Education

For IBO use only. Not for use with prospects. 24 3 WAYS TO MAKE MONEY 25 NEW IBO: 50/150 PV 50PV AT LEAST AT FROM CUSTOMERS FROM NEW IBO: 50/150 PV 100PV NEW IBO: 50/150 PV For IBO use only. Not for use with prospects. use only. For IBO PV AFTER YOU’VE EARNED THE $100 FIRST STEP AWARD, AWARD, STEP FIRST $100 THE EARNED YOU’VE AFTER BALANCED THE $200 TOWARD KEEP WORKING AWARD! SPONSOR 150 SALES IN TOTAL AT LEAST AT

Personally generate your “50/150” in the same month that the third new IBO earns their $50 IBO in the same month that the third new “50/150” your generate Personally Award. Incentive IBO New Help a third new IBO you sponsor in a third unique leg earn their $50 New IBO Incentive Award Incentive in a third unique leg earn sponsor IBO New their $50 you IBO Help a third new six-month eligibility period. during your Earn the $100 First Step Award. Earn $100 First the Step

BALANCED SPONSOR AWARD

2 1

3 $200 EARN YOUR EARN YOU: 50/150 PV YOU: LET’S SET UP YOUR BUSINESS Owning your own independent business is exciting and rewarding! Let’s make sure your business is properly set up, so you can hit the ground running.

26 27 SET UP YOUR BUSINESS CHECKLIST:

STEP 1 MAKE SURE YOUR IBO REGISTRATION AGREEMENT IS SIGNED

Don’t let paperwork delay your business! Complete your registration requirements electronically by “eSigning” your Registration Agreement online at Amway.ca. Log in and go to My Account on your business dashboard. Once you’re there, select the Contracts page and choose “sign online” to electronically sign your Registration Agreement. You can also mail in your Registration Agreement by printing, signing, and sending in your form to Amway. To make sure your IBO authorization is smooth and seamless, we must have your signed Registration Agreement within 90 days of your entry date. Also, you must sign your IBO registration agreement in order to earn your $50 New IBO Incentive Award. No paperwork or further follow-up will be necessary to complete registration – it’s that easy!

STEP 2 BUY THE OPTIONAL PRODUCT STARTER KIT

It’s easy to tell others about products you’ve tried and love! Customers will also have more faith in your recommendations if they know you’ve experienced the benefits yourself. So start using your high-quality products today, and tell everyone about your favorites! The products you love are the ones you’ll be most successful at selling. The Product Starter Kit contains exclusive Amway™ products worth over $267 in retail value, and it was built using some of our best-selling and best-sampling products. It includes tips and sampling advice as well, helping to set you up for success! The Product Starter Kit can lead to amazing results for your business. This kit makes it easy to start selling products and begin making extra income. It is also a great way to quickly build the volume required to earn your first $50 New IBO Incentive Award.

what’s inside

28 SET UP YOUR BUSINESS 29 TO SET UP YOUR PRW, PRW, YOUR SET UP TO . ‡‡ users. To download the following recommended the following download To users. †† , or online public websites, like eBay® like or online public websites, , ‡ ) and Android™ † ACCESS FREE ONLINE EDUCATION FREE ACCESS LOG IN TO YOUR NEW DIGITAL OFFICE DIGITAL NEW YOUR TO LOG IN Then use the Wizard to create Then use the WEBSITES. CENTER > PERSONAL > BUSINESS AMWAY.CA STEP 4 STEP 3 YOUR PERSONAL RETAIL WEBSITE PERSONAL RETAIL YOUR can set up You (PRW). Website Retail Personal own easier with your business is even Building your sell products, customers, to reach new way is a great PRW Your that easy! in minutes – it’s PRW your business using one of these and it can be customized for your business, and promote your Home. Beauty, templates: Health, This means no selling at PRW. Amway™ to sell through is your are allowed you The only website Amazon® like online retail stores, AMWAY™ APP AMWAY™ App. Business Amway™ go with the your business on the freedom from an office and conduct Enjoy access the volume, downline view and customers, IBOs register new PV/BV status, can check You shop! and even mobile Learning Center, APP SWITCH SHARE DUPLICATE™ AMWAY™ demonstrating business works, Amway the others how to show This app is an amazingly simple way The and lead to extra income! daily business volume your purchases can drive everyday how sharing, switching, how IBOs new and shows app features products that people regularly use, can calculate potential product You efforts into real PV and dollars. translates and building your and your you often how easily adjusting the product amounts and by income and business growth customers buy the product. apps, visit Amway.ca/apps and for mobile m.Amway.ca/appsandtools. Amway.ca/apps visit apps, Build your knowledge, your skills, and your business with education that delivers key IBO information. information. IBO key business with education that delivers and your skills, your knowledge, Build your 5-minute online video courses and additional learning engaging, simple, Education offers Amway™ The or computer. tablet, want to on a mobile device, they and where can learn when IBOs resources. with learnings and Product, Business Essentials, Selling, Making Money, four categories: courses cover for more support on as an IBO Amway.ca/education Visit business. in their at every stage for IBOs business. building your LOG AT IN minutes! step in just a few step by Website Retail Personal your †iPhone® and iPad® are registered trademarks of Apple®. ††Android™ is a registered trademark of Google Inc.® Apple®. are registered trademarks of †iPhone® and iPad® Inc. is a registered trademark of eBay ‡‡eBay® Inc. Technologies, Amazon Amazon® is a registered trademark of ‡ Get connected with the Amway™ apps and digital resources. With these great tools, you have the have you tools, With these great resources. apps and digital Amway™ with the Get connected – device or mobile phone, your computer, from anywhere business anytime, your to flexibility run including iOS (iPhone®/iPad® SWITCH YOUR MINDSET Now that you’re a business owner, let’s get your business off to a great start! You can do this easily by switching from the products you use every day to high-quality Amway™ brands. Switching your everyday product purchases to Amway™ brands will allow you to start experiencing these amazing products yourself, and it’s also a great way for you to become an expert on the products you sell. Switch today, and watch your business grow! Throughout the Switch Your Mindset section, you’ll learn about switching products you use every day to Amway™ brands to build your business and how to talk about your switch.

30 31 MAKE THE SWITCH Your new business offers you many products that you already use. From skincare and cosmetics, to supplements, energy drinks, cleaning supplies, and more, switching to your Amway™ brands is a great way to increase your personal volume and begin building your powerful testimonials. It’s as easy as that!

HOW TO SWITCH When you switch your everyday purchases to Amway™ products, you not only increase your sales volume, but you find items that you love and want to share with others. We’ve put together the “What do you buy?” chart in this section to give you some examples of products you may already use every day, and the Amway™ products you can purchase instead. Make a list of the items you use daily, find similar products from Amway™ brands, and place your order! WHICH PRODUCTS ARE RIGHT FOR YOU? Don’t know what supplements and skincare products are best for you? Visit Amway.ca for The Nutrilite™ Supplement Recommender and Artistry™ Skincare Recommender for a simple way to find customized recommendations on products that are just right for you!

32 SWITCH 33

SA8™ Concentrated Laundry Detergent, SA8™ Concentrated Laundry Detergent, Cleaning Cloths – 3-pack Floral – 1.5 L Softener, Concentrated Fabric Floral – 1.5 L Liquid – Laundry Stain Remover Prewash 500 mL Booster – Concentrated Detergent Tri-Zyme™ 1 kg Multi-Purpose Cleaner – 1 L L.O.C.™ Concentrated Kitchen Cleaner Refill – 1 L Bottle – 16 oz. Spray – 4 pads Scrub Buds™ Scouring Pads Dish Drops™ Dishwashing Liquid, Original – 1 L of Clean™ Microfiber Legacy Artistry™ Ultimate 10 Minute Facial Artistry Signature Color™ Light Up Lip Gloss Satinique™ 2 in 1 Shampoo and Conditioner of Clean™ Intro Bundle Legacy The bundle includes: • Nutrilite™ Double X™ or Nutrilite™ Double Nutrilite™ Daily Vitamin Case Variety XS™ Energy Drink Meal Bars BodyKey™ • • • • • • • • • SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO SWITCH TO

bathroom cleaner, and dish soap? bathroom cleaner, and conditioner? professional facials? Do you take a multivitamin? take Do you Do you wear lip gloss? wear Do you use a 2 in 1 shampoo Do you constantly buy laundryDo you detergent, Do you drink energy drinks? Do you eat protein bars? Do you to treat yourself Do you Using the example chart below, select the products that you buy every day, and find great Amway™ Amway™ great and find buy every day, you select the products that chartUsing the example below, can use instead! brand items you WHAT DO YOU BUY? DO YOU WHAT ONLINE ORDERING AND SHIPPING ORDERING ONLINE IS SUPER EASY! SIMPLY:

FIND THE ITEMS THAT YOU WANT TO PURCHASE.

ADD THEM TO YOUR CART AND CLICK “CHECKOUT.”

ENTER YOUR FORM OF PAYMENT.

CONFIRM YOUR SHIPPING INFORMATION.

It’s as simple as that! You’ll receive a confirmation email with details about your order, and your items will be on their way in no time.

34 SWITCH 35 DELIVERY SERVICE DELIVERY ™ Find products from the recommended Switch List on page 33 and choose Find recommended Switch List on page products from the want to order. products you which 1. Online at Amway.ca. Amway.ca. Online at 1. By phone at 800-265-5470. 2. at m.Amway.ca. mobile device With your 3.

2. Place your first “switch” order in one of three ways: “switch” first Place your 2. Here’s a quick checklist for placing your first order: a quick checklist for placing your Here’s 1. Placing your first order is easy! Take a look back at the recommended Switch Take first order is easy! Placing your you want to order. brand products that Amway™ 33 and find the List on page HOW TO PLACE YOUR FIRST ORDER FIRST YOUR TO PLACE HOW Once you find products that you love and want to order more, use the DITTO™ delivery the DITTO™ use service more, and want to order to you love find products that Once you that makes program auto-refill convenient delivery DITTO™ The service it happen! is an easy, make deliveryThe DITTO™ service also guarantees you products. favorite run out of your never sure you delivery Use the DITTO™ steady. income stays means your which each month, consistent volume and share it with customers! IBOs, downline teach it to service personal orders, for your on the top “DITTO” and click Amway.ca delivery DITTO™ service visit set up your scheduled orders, To of the home page. THE DITTO SHARE YOUR EXCITEMENT People and relationships are the heart of your new business. So go ahead, share your excitement about your business with friends and family, and begin developing and finding new customers. Read on to learn how to create an ABC contact list, read customer profiles, discover that selling can be easy, create product testimonials, make your first sale, and understand customer volume.

36 37 POTENTIAL CUSTOMERS You’re now a business owner – start telling your friends and family all about it! You’ll gain confidence every time you share your experience, making it even easier when you talk with new friends and customers later. THINK OF YOUR CONTACTS AS AN ABC LIST: • A: Friends and Family • B: Acquaintances • C: Friends of Friends Get started by helping your A contacts make a switch list – just like the one you made for yourself! MEET YOUR CUSTOMERS One of the best parts of your new business is that the products you sell are products that we all use in our everyday lives! Selling may seem scary, but you are already selling in your life every day – without even realizing it! Every time you recommend something to a friend, like a good book, movie, or restaurant, that’s you selling. You’re selling to their needs – you’ve discovered a product that would fit your friend’s lifestyle, and you recommended that product to them. This process is exactly the same as when you’re meeting with new friends and customers; you match products with people’s lifestyles and needs, recommending products you know they’ll love, because you love them too!

We’ve put together a few sample customer profiles to help ease you into selling a bit more. These sample customer profiles are types of people that all of us have in our lives, and they’re designed to help you connect with the people who are already in your life. PROFILE 1

Young Moms The young mom is too busy trying to keep up with her little ones to always eat healthy. She is looking for a way to make life on the go a little easier. suggest Nutrilite™ Twist Tubes 2GO™ supplements and Legacy of Clean™ L.O.C.™ Multi-Purpose Wipes Conversation Starters “Nutrilite™ Twist Tubes 2GO™ – Fruits & Vegetables supplements are portable, so I can get my full day’s worth of vitamins A and C easily! They’re perfect for my lifestyle.”

38 SHARE 39 PROFILE 3 PROFILE 2 suggest Bars XS™ Energy Drinks and BodyKey™ Your tired coworker is always trying to stay awake during the trying awake is always to stay tired coworker Your morning reaching for that next cup of meeting and keeps their energy to keep up without hitting need a way They coffee. too! snack options, machines for unhealthy the vending suggest XS™ Energy XS™ Energy + Focus and Drinks gym goer doesn’t always out but to work loves The gym goer but lifestyle, living an active like They energy. the have boost. need that extra sometimes they tired coworker Conversation StartersConversation so hungry that I turnedvending get at work to the office I would every day, 2 p.m. “At convenient Bars for a I started eating BodyKey™ bars and snacks. machines for candy I love!” which and delicious snack, Conversation StartersConversation so tired that I couldn’t get but I was always “I usually head to the gym right after work, the energy I needed I got When I started taking XS™ Energy + Focus, in a full workout. workout.” in a great to get MEET YOUR CUSTOMERS

PROFILE 4

college student The college student lives off of sugary energy drinks and junk food because of class schedules, late nights of studying, and figuring out life in a dorm room.

suggest XS™ Energy Drinks and BodyKey™ Slim Popcorn Conversation Starters “When I went to college, all I ate was microwavable, instant meals and tons of junk food. I switched out my junk food snacks for BodyKey™ Slim Popcorn, and I love it! The popcorn is salty, delicious, and it satisfies my snack craving.”

PROFILE 5

The Active Family Always on the go, the active family is constantly looking for great snacks that pack easily and can be eaten on the run. Being on the move is a challenge, and the active family is always trying to avoid fast food at pit stops. suggest BodyKey™ Meal Replacement Bars and XS™ Energy Trail Mix Conversation Starters “My kids are in baseball, dance, football, and they play piano so we are constantly running around from activity to activity. We don’t always have time to grab a full meal or even a snack before practices. I started bringing BodyKey™ Meal Replacement Bars in my bag and now my kids aren’t hungry before practice. I never leave the house without one in my bag now!”

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Product Name: BodyKey™ Nutty Dark Chocolate Wellness Bar Wellness Nutty Dark Chocolate Product Name: BodyKey™ What made me want to try hungry from getting stop me this?: I wanted a snack that would meals. between and a delicious chocolate flavor. peanuts it: It has crunchy I liked Why getting that I wasn’t and I also loved the taste and flavor, What I noticed about it: I loved hungry meals anymore! between HERE’S EXAMPLE: AN *Only use Amway-approved product claims found on Amway.ca. product claims found on Amway-approved *Only use you tried them. You can use these notes to talk confidently about your favorite products with products your favorite to talk confidently about can use these notes You them. tried you potential customers.* to write down your thoughts about the products, what you notice and like about them, and why and why about them, notice and like you what thoughts about the products, your to write down talking with others about a product that you love is easy! Do not make any claims about Amway™ Amway™ claims about any Do not make is easy! love product that you others about a talking with Amway.ca. literature or on Amway-authorized those found in products beyond with others! Use this worksheet experiences share your love, that you products discover Once you SHARE YOUR PRODUCT EXPERIENCES PRODUCT YOUR SHARE trying and friends with family experiences suggest then sharing your of products and a handful We start and family, with friends you love comfortable products talking about the you’re Once first. experience, personal speak from your When you too. prospects, with customers and speaking What I noticed about it:______What I noticed about it:______What I noticed about it:______What I noticed about it:______Product Name: ______What made me want to try this?:______it: ______I liked Why Product Name: ______What made me want to try this?:______it: ______I liked Why Product Name: ______What made me want to try this?:______it: ______I liked Why Product Name: ______What made me want to try this?:______it: ______I liked Why QUICK FACTS ABOUT CUSTOMER VOLUME Now that you’ve met your customers, we want to help you understand customer volume. Here are the main points to know: • To earn a Performance Bonus on downline volume during a given month, you must: A. Make at least one sale to each of 10 different customers; or B. Have at least 50 PV of sales to any number of customers.

• Customer volume is also required for earning Fast Track Program incentives (flip back to page 23 to refresh your memory on the $50 New IBO Incentive Award). • To earn the Fast Track Program incentives, you must personally generate your “50/150,” which means you must generate 150 personal PV in total sales in one month, with at least 50 PV coming from customers.

LEARN MORE: Amway.ca/Education

OUR FAVORITE SELLING AND SAMPLING TOOLS The optional Product Starter Kit contains great sampling tools and selling tips for you to use when reaching out to potential customers. Some of our favorite components of the kit include:

BUSINESS-BUILDING CAMPAIGN The mini catalog is the most simple and effective way to share products with your customers. It features the best-selling, newest products from each of the Amway™ brands, and also includes special seasonal offers and promotions! The mini catalog can help boost your business. Personalize it with your business contact information, as well as a few product suggestions for the person you’re sharing it with.

SAMPLING BAGS Sampling bags are found in your optional Product Starter Kit. They’re a great tool for creating unique sample bundles for each of your customers. You can design a custom mix of samples for your customer’s lifestyle, and pack them all right in the sample bag! See our sample customer profiles on the previous pages for help getting started. Here’s an example sampling bag for the Active Family to get you started: • One or two BodyKey™ Bars • One or two cans of XS™ Energy Drinks • Nutrilite™ Fruits and Vegetables 2GO or XS™ Sports Twist Tubes • A mini catalog that you’ve marked with product suggestions

42 SHARE 43 LEARN MORE: Amway.ca/Education FOLLOW UP FOLLOW MAKE THE SALE PREPARE

Contact your customer after product delivery to answer any questions. any customer after product delivery to answer Contact your can reorder it for them. you customer know let your before the product is used up, weeks Two Ask them questions about their life, their family, their hobbies and tell them about their hobbies and tell them their family, Ask them questions about their life, the products that best fit their needs. solutions. needs and provide your customer’s Recommend products that fill state the price sure to customer is interested in trying Make Ask if your the product. with confidence. I place an order for you?” “Can Ask for the sale. Try them and think about what you like about them. about like you them and think about what Try Learn benefits of the products. the features and

Call and thank your customer for meeting with you. Call and thank your • • Connect with the customer. Connect with the customer. • • • • Practice and know some of the key points you would like to share, while still while to share, like would points you some of the key Practice and know natural. the conversation keeping Find your customers. Select someone from your list you know will support know you. list you Select someone from your customers. Find your Select the products you want to focus on. you Select the products • •

STEP 3 STEP 2 STEP 1

Even if you’ve never sold anything before, you can get started these three with can get you before, anything sold never if you’ve Even simple steps. MAKING YOUR FIRST SALE FIRST YOUR MAKING SHARE CHECKLIST Sharing the products you sell through your new business is fun and exciting. Keep these steps in mind when sharing the Amway opportunity:

STEP 1 CREATE AN ABC CONTACT LIST A: FAMILY AND FRIENDS B: ACQUAINTANCES C: FRIENDS OF FRIENDS ______

44 SHARE 45 MAKE YOUR FIRST SALE YOUR MAKE LEARN HOW TO PLACE A CUSTOMER ORDER A CUSTOMER PLACE TO LEARN HOW CREATE SAMPLE BAGS CREATE STEP 4 STEP 3 STEP 2 Take the Customer Volume Rule course on Amway™ Education to learn Education more about reporting Amway™ Rule course on Volume the Customer Take Visitcustomer Amway.ca/Education. volume. in the Switch section for a refresher on how to place an order. an order. to place on how 35 in the Switch section for a refresher See page Check out your Product Starter Kit for great tips on how to create unique sample bags for your your to create unique sample bags for tips on how Product Starter Kit for great Check out your to matching products needs, customer’s your create a sample bag based off of can You customers. their lifestyle. BUILD YOUR BUSINESS You’ve made the switch to Amway™ products, shared your excitement, and now your customers are making the switch too! As your business continues to grow, you’ll want to start building your team and teach them how to succeed – just like you! Using the Switch Share Build™ technique, you can continue to successfully grow your business.

46 47 BUILD YOUR BUSINESS CHECKLIST: Sponsoring new IBOs and teaching them to follow the Switch Share Build™ technique is an important part of growing your business. Make sure to talk with your upline about sponsoring and any suggestions they have for how you can be more successful in building and growing your business. Here’s a checklist to help as you think about people you can talk to about your business: STEP 1 YOUR ABC LIST

Revisit your ABC contact list you created on page 44. From that list, are there any names of people you think would be interested in earning additional income and learning more about the opportunity? Write down their info here: NAME PHONE NUMBER EMAIL ______

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– is extremely helpful. Take a look back at Take – is extremely helpful. CREATE OR PRACTICE YOUR BUSINESS TESTIMONIAL BUSINESS YOUR OR PRACTICE CREATE STEP 2 ______What inspired or motivated me to start my own business:______start me to my own What inspired or motivated What I’ve learnedWhat I’ve so far:______your long-term goals, and use the answers you wrote on page 7 to build your business testimonial. business testimonial. build your 7 to on page wrote you and use the answers long-term goals, your A business testimonial is a great way to connect with others who may have similar desires, needs, needs, similar desires, have may who to connect with others way is a great A business testimonial and hearing it, love you why business, started your you why Letting others know as you. and goals words own – in your goals your achieving you’re about how Support I’ve received from my business team:______received Support I’ve ______Support I’ve received from my upline:______from received Support I’ve STEP 3 SHARE When you talk to others about the opportunity, keep these tips in mind: • Be relevant and relatable. Address people’s questions directly and confidently. Set the right tone. Prospects respond to motivation over materialism. Share what questions and uncertainties you had when starting your business. • Show them, don’t just tell them. Testimonials from customers, independent validation from consumer magazines, and success stories of real people go a long way. • Lead with your strengths. Tell Amway’s history of nearly six decades. Highlight Amway’s proven, high-quality products. • Keep it real. People respond to honest, down-to-earth, plain language. They’re also skeptical: Simply talking about “opportunity” without also mentioning products puts people off. • Allow time for questions, and don’t try to rush the conversation or push for a decision. • Be candid. Don’t over-promise. Don’t under-deliver.

STEP 4 ANSWER QUESTIONS ABOUT YOUR BUSINESS

We know some tough questions may come up when talking to potential IBOs. That’s why Amway™ Education offers tips for sharing the opportunity and talking about your Amway™ business.

STEP 5 AMWAY BUSINESS OVERVIEW BROCHURE

After sharing the opportunity with someone, always make sure to give them a copy of the Amway Business Overview Brochure (a copy is included in the Starter Kit you received when you first opened your business, and more copies can be ordered from the Amway™ website).

STEP 6 SWITCH SHARE DUPLICATE APP

Download and practice using the Switch Share Duplicate™ App so you can be familiar with how it works and be ready to share it with a prospect. You can find the app at Amway.ca/apps.

STEP 7 REGISTER A NEW IBO

When someone is interested, help them register their business at Amway.ca > Start a Business.

50 BUILD 51 ADDITIONAL RESOURCES You’re in business for yourself, but not by yourself. Your upline and business team are ready to answer your questions, to motivate you, and help you every step of the way. Approved Providers are another great option for help and support. Amway has thousands of employees around the world, and every one of them works for you. In this section, you’ll learn about the different support you have available, like the Line of Sponsorship, Approved Providers, the Independent Business Owners Association International, the Amway Customer Service Center, and your Business Center Dashboard.

52 53 SUPPORT AND RESOURCES Think of the Line of Sponsorship (LOS) as a business family tree. These strong, lasting relationships can help you get off to a great start and will support you and answer any of your questions.

MY SPONSOR’S NAME:______MY SPONSOR’S PHONE NUMBER: ______MY SPONSOR’S EMAIL:______MY UPLINE PLATINUM’S NAME:______MY UPLINE PLATINUM’S PHONE NUMBER:______MY UPLINE PLATINUM’S EMAIL:______

Now that you have your Starter Kit, get together with your sponsor to go over everything that’s included and start planning your goals as a new Amway IBO!

SUPPORT YOU CAN COUNT ON Approved Providers Amway-accredited Approved Providers (AP) are another great optional tool that you can use at any time! APs are there to help you become successful, and they offer many different resources like articles, webinars, and more.

Independent Business Owners Association International Inc. The Independent Business Owners Association International Inc. (IBOAI®)† is your trade association. It is made up of IBO leaders who talk to us about the business, so we can make positive changes that benefit you and other IBOs. Any IBO can become a member! When your business achieves Platinum or above, you can become a voting member, allowing you to participate in selecting IBOAI® Board Members. Because YOU are what this business is all about. †IBOAI® is a registered trademark of the Independent Business Owners Association International Inc.

Amway Customer Service The Amway Customer Service Team is another excellent tool when you have questions about products, pricing, and more. We’re available to help you at 800-265-5470.

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retailing support, and more. retailing support, Stay in touch with the latest news, products, and trends. and trends. products, in touch with the latest news, Stay Explore Amway™ Education. important documents, the Resource Center for product guides and videos, Browse tools, in a few clicks. clicks. in a few tools, View your PV/BV and profit information for the current and previous months. PV/BV and profit information months. for the currentView and previous your progress. and track your monthly goals Set your to using PV/BV and placing an order, Learn IBO about everything from registering a new

• • • • • • Your Business Center is a quick snapshot of your Amway™ business. It includes helpful tools It includes helpful business. Amway™ Center is a quick snapshot of your Business Your to: you that allow THE BUSINESS CENTER THE BUSINESS There’s always something useful and informative that you and other IBOs can use on Amway.ca. Amway.ca. use on can other IBOs and that you useful and informative something always There’s get product well as as your questions, to answers to find anytime can visit the website You and more. business news, information, STAY IN THE KNOW THE IN STAY 56 YOU’VE GOT THIS!