sign in sign up
<<
Home , Manufacturing

OPENTEXT IN MANUFACTURING: SOLUTION OVERVIEW RETAILER/DISTRIBUTOR ENGAGEMENT

OpenText in Manufacturing: Retailer/Distributor Engagement Managing Digital Information Across Global and Channels

Today’s fast-moving is putting HIGHLIGHTS pressure on manufacturers to be able to share OpenText helps manufacturers, digital information seamlessly and quickly retailers and distributors to centrally across retail and distribution channels. A centralized manage and archive all product related digital assets. This allows all digital asset platform helps to simplify stakeholders to: the distribution of digital information across the • Access all digital product information from a centralized digital asset extended enterprise. management platform • Offer a secure, cloud based Today’s manufacturers, especially those in the automotive, and environment for exchanging large consumer product sectors, need to be able to share digital information relating files, e.g videos and animation to their products across global retail and distribution networks. For example, the department of a consumer electronics manufacturer will need to share many • Enable online-related assets to be different types of digital assets across a global retail network. This could include product created and managed through a specifications, high resolution product images, demonstration and promotional videos, common web platform complex 3D product animations through to countless brochures in PDF format. • Offer multi-format viewing to Over the years, retailers have relied on their suppliers to provide up-to-date digital assets allow any type of digital to be so that goods can be promoted effectively across their different retail channels and sold viewed on any device into the consumer market. The challenge for manufacturers has been to find an effective way to distribute digital assets, for example, to support the launch of a new product. Central Information Archive Provides ‘Single Version of Truth’ Ideally, retail or distribution networks will need to access digital information stored in a central archive. A centralized archive approach allows a global network of retailers to access product information at the same time. This becomes important when trying to coordinate the global launch of a new product for example. In addition to retail and distribution networks, a number of other stakeholders need to get access to product specific information. This could include video companies, advertising agencies, graphics companies and other involved with the new product introduction process.

ENTERPRISE INFORMATION MANAGEMENT OPENTEXT IN MANUFACTURING: SOLUTION OVERVIEW RETAILER/DISTRIBUTOR ENGAGEMENT

Digital Product Information needs to Support an Omni-Channel Experience In addition to distributing digital assets across a retail or distribution network, digital product information needs to be made available Establishing a through a variety of ever increasing go-to-market channels. Today’s market is heavily consumer driven and new , centralized approach such as mobile smart devices are allowing product information to be accessed in many different ways. This means that all web to managing enterprise related assets need to have a consistent look and feel and must be accessible by any device, any time or anywhere. So in addition to managing all product information through a centralized archive, information allows web-related assets should ideally be centrally managed as well. digital product-related Today’s products are becoming increasingly complex, not just in the number of parts they may contain but the sheer volume of digital information to become information supporting each and every part of a manufactured product. Every part could have a concept sketch, 3D CAD , more pervasive 3D model, high resolution photo realistic image, 3D animation or an assembly/disassembly video associated with it. All of this information needs to be managed and archived in a across internal and centralized digital environment so that anyone can get access to the information. In addition, each file needs to external stakeholders be under version control to ensure that the very latest digital asset is being used across the enterprise. This is especially important if you are trying to co-ordinate the global launch of a new product across retailers, advertising agencies and media outlets. Sharing Large Digital Assets Across the Digital Media Supply Chain Due to sheer size of certain digital assets, such as video files for example, companies need a secure and efficient way to exchange these files across what can best be described as the Digital Media Supply Chain. Today, many companies are using cloud based file transfer solutions to exchange large files between different stakeholders in the digital media supply chain. These Managed File Transfer or Secure Email solutions are ideal as they help to ensure that files are secure as they are being exchanged. In many cases, the content is actually compressed during transmission to not only reduce the file size but to also speed up the transfer of the file. Using a cloud based also helps to reduce network traffic and helps simplify the exchange of digital information across a large number of recipients. Collaborate on Digital Information, Regardless of Technical Capability Digital product information can be created in a multitude of different software or cloud based applications. For example, high resolution product images could be created in many different professional graphics applications. Users across the extended enterprise may need to gain access to these graphics files to view and quite often mark up this information, perhaps as part of a review or product launch process. Today, the simplest application available on every desktop PC, laptop or mobile device is the web browser and so being able to offer an HTML5 based, multi-format viewing that anyone in the can use is incredibly important. These viewing tools provide a ‘common window’ into a digital information hub and they help drive consistency in terms of accessing, viewing and collaborating on product-related information across the extended enterprise.

ENTERPRISE INFORMATION MANAGEMENT OPENTEXT IN MANUFACTURING: SOLUTION OVERVIEW RETAILER/DISTRIBUTOR ENGAGEMENT

Developing an engaging and consistent experience that uses the latest web development tools can significantly improve loyalty and influence their buying decisions

Provide a Common Consumer Features Experience Across Any Device • Provides centralized media management capabilities with Today’s will start their buying journey well before they Petabyte-sized digital libraries that support tiered storage enter a ‘brick and ’ store. Therefore ensuring that all digital architectures for storing any type of digital media asset assets associated with your external website and after-market • Provides a web-based collaboration tool with visualization service and support web portals are managed effectively is and annotation capabilities to make digital media information equally as important as managing any other type of digital asset accessible to users without access to desktop applications. in your business. Leveraging a centralized content management • Comprehensive web management tools offer a consistent platform can help manage web based digital assets and also omni-channel experience across any device. This helps to help to considerably improve the consumer’s buying experience transform online transactions into actionable, strategic insights. across any device. The OpenText Approach OpenText Enterprise Information Management solutions help retailers, dealers and distributors to establish a consistent customer experience management process.

www.opentext.com NORTH AMERICA +800 499 6544 • +1 847 267 9330 • +49 89 4629-0 +44 (0) 1189 848 000 • +61 2 9026 3400

Copyright © 2015 Open Text Corporation OpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are of Open Text SA or other respective owners. All rights reserved. For more information, visit:http://www.opentext.com/2/global/site-copyright.html (12/2015) 04134.5EN