‏Tribute to the Late Fouding President of ICA, Suzy Eban ...... 2 A Message from the Chairman ...... 4 ‏ICA’s Fight against Cancer Budget Distribution for 2011...... 5 ‏Medical Services and Innovative Projects to Improve Patient Services and Treatment ...... 6 ‏ICA Supported Medical Institutions and Community Settings ...... 9 ‏Public Information and Education...... 11 ‏Early Detection...... 23 ‏Rehabilitation and Welfare ...... 28 ‏ICA Support Centers...... 45 ‏Home Care Hospice...... 50 ‏Sir Charles Clore Hostel ...... 51 Seminars and Conferences...... 52 ‏Professional Training ...... 59 ‏International Conferences...... 64 ‏Research...... 67 ‏Memorial Funds Donated to the ICA...... 78 ‏Data Collection and Follow-up; Equipment, Construction and Development...... 79 ‏Volunteers and Local Fundraising Events ...... 82 ‏Friends of the ICA Abroad ...... 87 ‏Jubilee Anniversary of the Annual “Door Knock” Fundraising Campaign – 2010-2011...... 93 ‏Annual “Door Knock” Fundraising Campaign Chairmen...... 98 ‏Bequests, Legacies and Commemorations...... 100 ‏The Israel Cancer Association Board and Committee Members 2010-2011 ...... 101 ‏ICA Branches Abroad ...... back cover

‏Editing: Or-Tal Hori | Translation: Rona Hilu | Graphic Design: Billet Studio © Copyright 2012 Israel Cancer Association 1 ‏The Israel Cancer Association mourns the passing of its Founding President, Suzy Eban of blessed memory

A noble woman, a visionary, and public figures and well-known and a dynamic spirit, who in personalities, who assisted her in transforming her own unique and decisive the ICA into a leading national organization way led the ICA on the path that aimed to reduce cancer morbidity and to long-term success mortality in Israel by advancing the fight on all fronts – by promoting research, The ICA’s Founding President, who preventative measures and early transformed a small group of volunteers detection, and enhancing treatment into Israel’s leading volunteer modalities and rehabilitation, organization that spearheads the first Director of the Department of Cancer coordinating efforts at a national scale, fight against cancer diseases, with a Research at the Weizmann Institute, and geared toward the general population proud record of national and global one of the founders of the Israel Cancer – cancer patients, those recovering from achievements – has passed away at a Association, established in 1952. Berenblum the disease and the public at large. ripe old age. Her unique contribution to requested her help in leveraging the activity the State of Israel and to Israeli society of the ICA, which up until then operated in all its many facets, and the fact that as a small and limited organization, to help As the wife of an Ambassador and Foreign she was active until her last days – will further expand its efforts to conduct activity Minister, Suzy Eban used her name, status be forever cherished in our hearts. on a national scale. and many personal ties and connections in Israel and around the globe to her advantage, Suzy (Shoshana) Eban was born in Egypt In 1959, Suzy Eban officially became addressing herself to individuals holding to parents Simcha and Leah Ambache (Ani President of the ICA. She served in this key positions in the business, medical, Ma’amin Be’emuna Shlema – I believe with position with determination, great faith and and financial worlds, and thanks to her all my heart). She had two sisters Zila and single minded devotion, until she retired persistence and her engaging personality, Aura (widow of former President of the from active service in 1998, after 40 years she leveraged the ICA and transformed it State of Israel, Chaim Herzog). of broad-based activity. into a leader in the fight against cancer diseases in Israel. Suzy’s husband, Abba Eban of blessed Since her retirement, and until her last memory, served the State of Israel in different days, serving as Founding President, Suzy The targets that the young Association key positions, such as Foreign Minister and continued to be an active and loyal partner had set for itself were tremendous and Israel’s Ambassador to the United States. of the ICA. She took part in many events, the lack of funds further underscored the Over the years, Suzy supported him and received regular updates regarding ICA accompanied him in his broad-based activity, and offered assistance to lend a momentous task ahead. When the idea of diplomatic efforts. hand in any way she could. the “Door Knock” fundraising campaign was conceived, Suzy grabbed the reins In the mid-1950’s, Suzy Eban responded When she was appointed as President of and was the driving force behind the to the call of Prof. Isaac Berenblum, the the ICA, Suzy enlisted several professionals organization and implementation of this 2 "Door Knock" Fundraising Campaign's Jubilee

project. Suzy first implemented the “Door Knock” In 1999, Suzy was awarded the “President’s fundraising campaign in 1960, and ever since then, Award for the Volunteer” for the years it has become a milestone in educating youth 1998-1999, by the National Council of Volunteerism toward giving, coupled with a public information in Israel, for her exemplary volunteer leadership and for campaign for health education in schools and the establishment and development of the among the general population. To achieve this Israel Cancer Association during her term as the end, she enlisted the media to promote the issue organization’s President over a period of 4 decades. and persuaded then President of Israel, Yitzhak Ben-Zvi of blessed memory, to serve as Israel In 2009, Suzy was also awarded the “The Shield of Cancer Association Patron. Thanks to her efforts, the Ministry of Health for Outstanding Volunteers” from that day forward, the Presidents of Israel in recognition of her long-time dedicated efforts officially opened the ICA’s annual “Door Knock” to promote ICA activity and for transforming the fundraising campaign, and continue to do so to association into an organization that spearheads this very day, at a moving gala ceremony held at the fight against cancer diseases in Israel. the President’s Residence in Jerusalem. Even after her retirement from her position as ICA President, Suzy Eban continued to serve as Founding Upon her appointment as President, Suzy began President, and was a dedicated activist who shared raising funds from her friends abroad and with the ICA’s vision, serving as a member of the Board their help established Friends of ICA chapters of Trustees, and taking part in all its activities; her around the world. These chapters raised funds to efforts included hosting notable personalities in run programs and projects at oncology centers her home, fundraising, and assisting in promoting throughout Israel for the welfare of cancer patients. ICA targets. Her volunteer activity, and her work Under her leadership, the ICA became Israel’s most to advance the fight against cancer in Israel,for prominent volunteer organization, and a highly the patients and against the disease, should reputed and professionally managed association, be lauded and highly commended. both on a national and international scale. ‏May her memory be blessed.

3 ‏A Message from the Chairman

As the Jubilee anniversary of the Annual “Door Knock” Fundraising Campaign of the ICA, brimming with activity and crowned with achievements, comes to a close, we can look back with tremendous satisfaction at yet another productive, successful and eventful year that enhanced the well-being of patients and battled against the disease.

Even in Israel, a country that grapples with a complex reality, cancer continues to be the leading cause of death. The fight against cancer diseases is an ongoing, relentless battle that requires activity on multiple fronts: promoting research, prevention and early detection, enhancing treatment modalities and rehabilitation methods for cancer patients and their families, and promoting patients’ rights and improving their quality of life.

Prof. Eliezer Robinson We continued holding scores of seminars and conferences across the country, and also promoted new ‏Chairman, Israel rehabilitation and welfare programs and projects; additionally, new information campaigns were launched Cancer Association to enhance public awareness of the “energy balance” and increase awareness of the importance of maintaining a healthy lifestyle. Additionally, we held Awareness Months for prevalent cancers.

This year the ICA is part of an international declaration led by the UICC – the Union for International Cancer Control – to promote the war against cancer diseases and transform it into a global fight that knows no bounds. Many national and global accomplishments have already been recorded so far, such as the decline in smoking rates and improved survival rates of patients suffering from diseases that may be detected at an early stage.

Leon Recanati, This year saw many exciting events, such as the inauguration ceremony of the new Aliza Timor ‏Vice Chairman, Israel Cancer Association Breast Examination Station, dedicated in memory of the late Aliza Timor of blessed memory, who devoted many years to promoting awareness about breast cancer among female residents of Neve Monson. Thanks to funding from the estate of Israel Yaakov and Leila Alter of blessed memory, a gala inauguration ceremony took place for a new building that will serve as the ICA branch in Jerusalem and as a Support Center for Patients and their Families who are from the Jerusalem area.

Thanks to the dedicated and energetic activity and support of ICA volunteers throughout Israel, and of our dear supporters in Israel and abroad, as well as our productive and far-reaching endeavors accomplished each year, and our direct relationship with patients, survivors and their families, we can continue endeavoring in full force, in hope of a better future that will herald the eradication of cancer Prof. Aaron Ciechanover, diseases. Nobel Prize Laureate Honorary President Sincerely, Prof. E. Robinson Chairman, Israel Cancer Association 4 "Door Knock" Fundraising Campaign's Jubilee

‏ICA’s Fight against Cancer Budget Distribution for 2011 ICA’s Fight against Cancer ‏ Budget Distribution for 2011

Data Collection and Projected Programs Medical and Follow-up 2,795 Social Services 1,000 7,656 Organization, Administration and Branch Offices 4,777 Research and 6% 15% Clinical Protocols Equipment and 2% 3,440 Construction 1,090 9% 7% 2% 2% Professional Training 1,000

24% 33%

Public Education and Information, Prevention and Early Rehabilitation and Welfare Detection Programs (including Hospice and Hostel) 12,378 16,499

‏Appropriations ‏In K NIS ‏In percentages ‏Medical and Social Services 7,656 15 ‏Data Collection and Follow-up 1,000 2 ‏Research and Clinical Protocols 3,440 7 ‏Rehabilitation and Welfare (including Hospice 16,499 33 and Sir Charles Clore Hostel) ‏Public Information and Education and Early 12,378 24 Detection Programs ‏Professional Training 1,000 2 ‏Equipment and Construction 1,090 2 ‏Organization, Administration and Branch Offices 4,777 9 ‏Projected Programs 2,795 6 ‏Total Appropriations 50,635 100 5 Medical Services and Innovative Projects to Improve Patient Services and Treatment

Breast Cancer Treatment Coordinators and Patient Navigators - the ICA continues to finance special posts for nurses and social workers who work as breast cancer care coordinators and patient navigators during all stages of diagnosis, treatment and follow-up. The ICA project’s goal is to accompany the breast cancer patient throughout the treatment process, and to provide her with information, support and assistance, thereby significantly easing the burden of coping with the disease. This service is currently provided in many centers across the country. Other centers have already adopted this service and the ICA continues to update personnel. Thanks to the ICA, there is a national network of professionals who maintain regular contact with breast cancer patients and attend to their wellbeing.

The National Umbilical Cord Blood Bank – The Bank was established as a joint venture of the Magen David Adom Blood Service, the Wolfson In July a special certificate of appreciation was Medical Center and the Hadassah Medical awarded to the ICA for its longtime support Organization, with funding from a generous of the National Umbilical Cord Blood Bank. donation provided by the Friends of the ICA in The certificate was awarded to ICA Director London, headed by Vered Aharon. This ICA-funded General, Mrs. Miri Zvi, by the “Magen national service is operated by the Magen David David Adom” Blood Service Director, Prof. Adom Blood Service. ICA’s financial assistance has Ayelet Shenar. helped purchase a freezer for preserving umbilical cord blood dedicated in memory of Natalie Shaya of blessed memory and has also funded Welfare Service Programs – The ICA continues a part-time post for Dr. Ronit Goldman-Levi, to finance posts for social workers at the following who serves as Lab Manager. medical centers: Schneider Children’s Medical Center of Israel, Rabin Medical Center – Belinson 6 "Door Knock" Fundraising Campaign's Jubilee

Campus, Meir Hospital, Wolfson Medical Center, Schneider Children’s Medical Center of Israel in Western Galilee Medical Center Nahariya, Ha’emek Petah Tikva, Tel Aviv Sourasky Medical Center, Medical Center, Bnei Zion Medical Center, Poriyah Ha’emek Medical Center in Afula and Bnei Zion Medical Center, Clalit Health Services, Maccabi Medical Center in Haifa. Healthcare Services, Ma’agan, Tel Aviv Sourasky Medical Center, Hadassah Medical Center, Mt. Nursing Services – The ICA finances Stoma Care Scopus, Hadassah Medical Center, Ein Karem Nursing and Palliative Care Nursing jobs, as well Campus, Barzilai Medical Center, Rambam Health as Bone Marrow Transplant Coordinator jobs Care Campus. at the following medical centers: Western Galilee Medical Center in Nahariya, Tel Aviv Sourasky Medical Psychology Services – The ICA continues to Center, Shaarei Zedek Medical Center, Hadassah finance the employment of psychologists in Medical Center, Mt. Scopus, and Hadassah Medical oncology institutes at Hadassah Medical Center Center Ein Karem Campus in Jerusalem, Rambam Ein Karem Campus in Jerusalem, Rambam Health Health Care Campus and Carmel Medical Center Care Campus in Haifa, Rabin Medical Center – in Haifa, Upper Galilee Hospice, Soroka Medical Belinson Campus in Petah Tikva, Western Galilee Center in Be’er Sheva, Poriyah Medical Center in Medical Center in Nahariya, Meir Hospital in Kfar Tiberias, Schneider Children’s Medical Center in Saba, Assaf Harofeh Medical Center in Tzrifin, Petah Tikva, and Clalit Health Services.

Early September 2011 saw a conference of the Project Graduates, attended by 70 graduates. The project has been operating for the past 4 years at the Oncology Institute at the Western Galilee Medical Center, coordinated by Dr. Hadassah Goldberg, Director of the Oncology Institute at the hospital, and Alexandra Bellin a social worker at the Institute. At a moving conference, the participants celebrated the contribution of movement and dance therapy to the quality of their lives. The conference opened with greetings delivered by Dr. Massad Barhoum, Hospital Director, and Mrs. Miri Ziv, ICA Director General. Dr. Hadassah Goldberg, Director of the Oncology Institute, described the unique project and subsequent research study, Dr. Dalia Nevot-Meltzer a family and sports physician, lectured on “Physical Activity and Cancer” and Dr. Dina Eisen, a specialist in Internal Medicine and author, lectured on “Optimistic Health Promotion - health includes a perception of happiness”. The project is run in collaboration with Roche Pharmaceuticals Israel Ltd. 7 Dietary Services – The ICA continues to support The ICA invests efforts in developing and dietary services at the following medical centers: promoting new programs and innovative Ha’emek Medical Center in Afula and Assaf Harofeh projects to enhance services provided to cancer Medical Center in Tzrifin. patients, while prioritizing unique projects concerning the treatment of patients and their Bone Marrow Transplants – The ICA continues to families. The following is a list of the projects assist in financing the necessary professional posts which the ICA has supported this year: for the complicated procedure of self bone marrow transplants and donor bone marrow transplants, • Group meetings for patients on “Nutrition, Lifestyle in children with cancer, at the Pediatric Oncology and Cancer” at the Hadassah Medical Center Center at Schneider Children’s Medical Center in Ein Karem Campus in Jerusalem. Petah Tikva. The ICA has helped finance the unit’s • Palliative care for terminally ill cancer patients at operation since its establishment, and continues to Ha’amek Medical Center in Afula. assist in financing its personnel and professional • Project to expand psychology services at the training. Additionally, assistance has been provided Oncology Institute at Meir Hospital in Kfar to pediatric oncology wards at Hadassah Medical Saba. Center Ein Karem Campus, Sheba Medical Center • Research on the contribution of participating in a at Tel Hashomer, Tel Aviv Medical Center, and movement therapy workshop, the quality of life Rambam Health Care Campus, where the pediatric of breast cancer patients who have undergone oncology ward was set up with ICA assistance. complementary chemotherapy over the past two years, at the Oncology Institute at the Western Palliative Care Programs for Advanced Stage Galilee Medical Center in Nahariya (please Cancer Patients – The ICA continues to support see caption). health care programs combining palliative care and • A psychology services group for women undergoing psychosocial nursing care provided by professionally mastectomy and breast reconstruction, at the trained staff. These care programs include hospices Plastic Surgery Dept. at Tel Aviv Sourasky and home hospice services. Additionally, the Medical Center. Association continues to operate the home hospice • “Supporting those who give support” - a support from the Hospice at Sheba Medical Center at Tel group for individuals accompanying cancer Hashomer, funded and administrated by the ICA. patients, at the Oncology Dept. at Soroka These services are geared towards terminally ill Medical Center in Be’er Sheva. patients requiring palliative care. The programs • Teaching child cancer patients and reintegrating are run at medical centers and community clinics them in the education system, at the Hemato- throughout Israel. oncology Dept. at Rambam Health Care Campus in Haifa. • Interpersonal Communications Workshops with terminally ill patients, for the Oncology Complex staff at Sheba Medical Center at Tel Hashomer. • Bibliotherapy – a program to support cancer patients and their families at Ma’agan support Center in Be’er Sheva. 8 "Door Knock" Fundraising Campaign's Jubilee

• Palliative care from a psycho-social aspect for oncology patients admitted in internal wards at ICA Supported Tel Aviv Sourasky Medical Center. • Accompanying bereaved families up to a year Medical Institutions after the loss of a loved one, at Rambam Health Care Campus in Haifa. and Community • A guidance film for children with cancer and their families preparing for a bone marrow transplant, Settings to be used as a training tool in the Dept. at Rambam Health Care Campus in Haifa. • Promoting and enhancing treatment given to patients with a lung tumor at Rambam Health • Assaf Harofeh Hospital – Tzrifin: Oncology Care Campus in Haifa. Department, Psychological Services, Nutrition • Preserving fertility and gynecology for cancer Services. patients at Hadassah Medical Center in • Barzilai Hospital – Ashkelon: Oncology Institute, Jerusalem. Social Services. • Support program for patients recovering from breast cancer at Ma’agan Support Center in • Bnei Zion Hospital – Haifa: Early Detection Unit Be’er Sheva. for Breast Cancer, Psychological Services. • Long-term care for families who have children with cancer at Rambam Health Care Campus • Carmel Hospital – Haifa: Social and Nursing in Haifa. Services. At the National Cancer Control Center: • Support and rehabilitation for bereaved families Counseling Clinic for Families at High Risk and at Hadassah Medical Center in Jerusalem. Monitoring of the National Early Detection of • Support groups for patients with colorectal cancer Breast Cancer Program. (stoma and non-stoma patients) at Rambam • Nursing and Social Health Care Campus in Haifa. Clalit Health Care Services: • Primary absorption and psycho-social guidance Services at the Head Offices and in the following regions: Central Region, Northern Region, Haifa at Tel Aviv Sourasky Medical Center. • Training in nutrition and traditional Arab medicine and the Western Galilee, Southern Region, Tel Aviv for the provision of support to patients from the Metropolitan area-Petah Tikva, and Jerusalem. Arab population, at Linn Clinic in Haifa. • Clalit Health Care Services Clinics: Northern Region.

• Clalit Health Care Services, Haifa Regional Clinic – Home Care Unit, Social Services.

• Hadassah Medical Center, Ein Karem – Jerusalem: Oncology Ward, Pediatric Oncology Day Care Unit, Surgical Complex, Nursing Services, Breast Care Clinic, Social Services, Psychological Services. 9 • Hadassah Medical Center, Mt. Scopus – • Rebecca Sieff Hospital – Safed: Early Detection Jerusalem: Hospice, Early Detection Unit for Unit for Breast Cancer, Data Collection and Breast Cancer, Nursing Services. Follow-up, Oncology Unit.

• Ha’emek Medical Center – Afula: Oncology • Schneider Children’s Medical Center of Unit, Nutrition Services, Psychological Services. Israel – Petah Tikva: Nursing, Social Services at Pediatric Hemato-oncology and Pediatric • Hospice Upper Galilee: Nursing Services. Oncology Depts.

• Ma’agan: Psycho-social services, Ma’agan • Sha’arei Tzedek Hospital – Jerusalem: Nursing Support Center, Be’er Sheva. Services, Hemato-oncology Dept, Consortium, Oncology Institute. • Meir Hospital – Kfar Saba: Oncology Institute, Pneumo-Oncology Unit, Hematology Clinic, Social • Sir Charles Clore Hostel – Givatayim. Services, Psychological Services. • Soroka Hospital – Beer Sheva: Oncology • Poriyah Hospital – Tiberias: Nursing Services Institute, Nursing Services. at Oncology Institute, Social Services. • Sourasky Medical Center – Tel Aviv: Oncology • Rabin Medical Center, Belinson Campus – Institute, Pediatric Hemato-oncology Department, Petah Tikva: Oncology Complex, Social Services, Breast Healthcare Center, Hematology Department, Hemato-oncology Department, Urology Institute, Pain Unit, Gyneco-oncology Clinic, Oncology Day Gastro Institute. Care Center, Social Services.

• Rambam Medical Center – Haifa: Oncology • State Hospital – Nahariya: Data Collection Institute, Hematology Institute, Pediatric Hemato- and Follow-up, Oncology Unit, Early Detection oncology Department, Gyneco-oncology Unit for Breast Cancer, Nursing Services, Social Department, Bone Marrow Transplant Department, Services, Psychological Services. Early Detection Unit for Breast Cancer, Nursing Services, Social Services. • Wolfson Medical Center – Holon: Social Services at Oncology and Hematology Institute, Early Detection Unit for Breast Cancer.

10 "Door Knock" Fundraising Campaign's Jubilee

Public Information and Education

The ICA invests tremendous efforts and huge around the globe. The Resource Center is staffed resources to reduce cancer morbidity and mortality by skilled information specialists who are trained to by making up-to-date cancer-related information search international computerized databanks and available to the general public, particularly, regarding are updated on crucial information that patients prevention and early detection of prevalent require, including information regarding all the cancers such as breast cancer, colorectal cancer clinical protocols conducted in Israel. and prostate cancer; prevention of the harmful effects of smoking, mitigating the harmful effects Prostate Cancer of sun exposure and promoting early detection of skin cancer; promoting proper nutrition and a Awareness Month healthy lifestyle. Additionally, the ICA endeavors The ICA marked Prostate Cancer to encourage people to adopt a healthy lifestyle Awareness Month in September which maintains the “energy balance” – by In keeping with tradition, the ICA marked avoiding obesity and being physically active on a September as Prostate Cancer Awareness Month. regular basis, which may help reduce the risk of A public information campaign was held on the developing cancer diseases. radio and in the written press, new research findings were published, and lectures and seminars were ICA educational activity consists of public held for prostate cancer patients and their information campaigns, publication of informative families. material that is distributed in hundreds of thousands of copies, in Hebrew, Arabic and Russian, use of the media, while placing an emphasis on unique sectors of the population and Israel’s geographical periphery, organizing seminars and conferences, training workshops, lectures and professional training sessions. These diverse informational activities are conducted in different settings: schools, community centers, the workplace, healthcare funds, IDF military bases, ICA branches and other locations.

The ICA also operates a special tele-information service – Telemeida, which operates in Hebrew, Arabic and Russian. This service provides information on all aspects of cancer, prevention and early detection. Additionally, the ICA operates a Resource Center, housing up-to-date professional literature and providing a link to many databases in Israel and 11 New Publication Breast Cancer “Light it Pink” 2010 Awareness Month This year the Global Landmark Illumination Initiative celebrated its 11th anniversary, lighting Each year, October is officially designated as the up over 200 buildings, monuments and famous International Breast Cancer Awareness Month, sites all over the globe in shiny pink lights, as an to promote awareness of the importance of early international symbol of hope, to empower and detection that has the potential to save lives. encourage millions of women around the world. Additionally, this month seeks to draw attention This year the Old City of Jaffa was lit up in pink, to the numerous women coping with the disease. under the initiative of Estée Lauder Company, Thanks to the exposure of this subject, the code in collaboration with the ICA. Mr. Oren Revah, New booklet on breast of silence has been broken and many myths have CEO of Elcalil Company, representing Estée Lauder cancer for healthy women been diffused. The ICA has been initiating Breast “Making a healthy in Israel, and Mrs. Miri Ziv, ICA Director General, choice – breast health Cancer Awareness Month activities for over 15 is in your hands” attended the festive illumination ceremony. As part years now. Marking Breast Cancer of this joint initiative, hundreds of thousands of Awareness Month 2010, the ICA launched its pink ribbons, marking breast cancer awareness Hebrew version of the Media Advocacy Campaign month, were distributed throughout the month booklet that was originally Marking Breast Cancer of October at Super-Pharm pharmacy franchise published by Europa Donna – the European Awareness Month stores. Breast Cancer Coalition. This booklet is geared In keeping with tradition, the ICA launched an toward healthy women, extensive public information campaign through containing information about the link between all media channels, focusing on the importance proper nutrition and a of early detection and treatment modalities for healthy lifestyle and breast cancer, as well as practical breast cancer. This unique month saw various tips to maintain breast events aimed at promoting awareness of the health. The booklet was disease and the importance of early detection, published courtesy of Roche Pharmaceuticals namely: the “Light it Pink” Global Landmark Israel Ltd. Illumination Initiative, conceived by Estée Lauder Company in collaboration with the ICA, the Hila March in the Galilee – a happening with activities for families and more. Concurrent with these activities the ICA held several seminars for patients and their partners: Celebrating Life – a seminar for women coping with breast cancer; A Seminar for Young Women with Breast Cancer (up to the age of 40), and a Seminar for Women at High Risk of Developing Breast Cancer. As every year, Breast Cancer Awareness Month received extensive media coverage.

12 "Door Knock" Fundraising Campaign's Jubilee

Summary Report of the monitoring program also enables the National New Publication National Breast Cancer Detection Program staff to contact family physicians Detection Program 2010 and give them a heads up about patients who have not been screened on time. The ICA-initiated National Breast Cancer Detection Program, monitors all breast screening activity in For further information on the National Breast Israel financed by the ICA and sponsored by the Cancer Detection Program Ministry of Health. This program monitors diagnostic Please see the Chapter on “Early Detection” radiology procedures conducted among the general page 23. population in Israel as well as surgical procedures and pathological diagnosis, and additionally, monitors the admittance of women diagnosed Early Detection of Breast Radiotherapy to the with malignancies into oncology institutes. Gaps Whole Head (Brain) Cancer at the Israeli Knesset Booklet – this booklet in screening compliance, previously identified provides information among sub-populations in Israel, have been (Parliament) about radiotherapy to the whole head (brain), and narrowed, and current compliance rates in new Early January saw breast cancer early detection tests its side effects, as well immigrant and ultra-Orthodox populations at the Knesset, performed by Dr. Tanir Elweiss, as answers to questions frequently asked by are only 5 to 10 lower than compliance rates in conjunction with the Knesset clinic headed by patients requiring this among veteran Jewish female populations. Dr. Yitzhak Lifshitz and the ICA. An information type of treatment. The screening compliance rates among Arab The information was booth on breast cancer early detection was set up compiled by radiation women are nearly equal to those of Jewish as part of this activity. nurse Mrs. Sara Gardyn, women. These significant findings prove the of the Rabin Medical Center, with the assistance importance of the national program and its of Prof. Avraham Kuten, efficacy in reducing breast cancer morality Director of the Oncology Institute at Rambam rates in Israel. Medical Center.

The National Detection Program has begun to monitor MRI activity in Israel In recent years, there has been an increasing use of MRI breast scans to detect breast cancer among high risk groups. The MRI test serves to detect breast World Cancer Day cancer at an early stage in BRCA1 and BRCA2 World Cancer Day led by the gene mutation carriers, among whom regular UICC (Union for International mammography screenings have been shown to Cancer Control) was marked have limited effectiveness. The National Detection in February by the ICA, in program has also begun to monitor MRI activity in Israel. The databases of the National Detection collaboration with the Ministry Program currently enable easy access to reports of Education. of a “family history” among tested women. The Each year World Cancer Day focuses on a new 13 New Publication message aimed at preventing cancer and promoting Obesity the targets of the World Cancer Declaration, initiated About 15% of Israel’s adult population suffers from by the Union for International Cancer (UICC). This obesity. Obesity most commonly begins between year revealed harsh statistics: Cancer diseases the ages of 12 and 18, occurring in 7% of Jewish kill a larger number of people than Israel’s boys, 3.6% of Jewish girls, 9.3% of Arab boys and total population. About 12 million people are 5.2% of Arab girls. diagnosed with cancer around the world and about Targets set for 2020: reducing obesity rates among 7.6 million die from it. In Israel, particularly in the the general population age 21 and older by 36%; case of common cancers, cure rates are on the rise, reversing the upward trend of the obesity epidemic as a result of advanced treatment methods and ICA- among children and adolescents by 20%. initiated early detection screening programs. Oncology Lexicon Alcohol Booklet – new booklet in Arab, courtesy of Roche World Cancer Day aims to heighten awareness of In Israel, about 23.5% of youths between the ages Pharmaceuticals Israel Ltd. the need for reinforcing the fight against cancer of 11 and 15 (!) consume alcohol, at least once on a global scale and to convey the following a month. The percentage of those who consume message to all citizens of Israel and the world: alcohol at least once a month is high among maintenance of healthy lifestyle behaviors may Jewish males – 37.4% and among Jewish females reduce cancer morbidity and mortality rates; this – 20.1%. 13.7% of children ages 11-15 consumed may be achieved by performing the following steps: five alcoholic beverages within several hours. 21% avoiding smoking, maintaining the proper diet, being of Israelis 18 years of age and older consumed 5 physically active, maintaining normal weight and alcoholic beverages within several hours. 37.3% limited alcohol consumption. Additionally, individuals drank at least one alcoholic beverage a week. It is must adopt sun smart behavior, avoid exposure to important to underscore that alcoholic beverages passive smoking and other carcinogenic air pollutants, are known to be human carcinogens; excessive and get vaccinations and undergo tests for bacterial alcohol intake has been found to increase the risk “Bama” booklet – an infections that may cause cancer, as well as undergo of developing different types of cancers as well as ICA booklet on cancer and its implications early detection tests for breast and colorectal cancer. other diseases such as liver disease. geared towards health An overview of research studies published by the ICA Targets for 2020: significantly reducing alcohol care professionals. This consumption, mainly among children and particularly year, this comprehensive emphasized the proven relationship between booklet discusses prostate alcohol intake and the risk for developing cancers among “heavy drinkers”. cancer, detection methods, of the breast, colon, rectum, pharynx, larynx treatment modalities, coping strategies and and esophagus. Further to these studies, the ICA Physical Exercise rehabilitation. published a national status report* on smoking, In Israel, 24.7% of Jewish children between the The publication was scientifically edited by obesity, alcohol intake, and physical exercise in ages of 11 and 15 engage in physical activity, at Prof. Avishai Sela, Head Israel, prepared by Dr. Lital Keinan-Boker, Vice least 4 times a week, and for no less than 2.5 of the Oncology Institute hours. 55.9% of children ages 11-15 watch more at Assaf Harofeh Medical Director of the National Center for Disease Control Center, and Prof. Yaakov of the Ministry of Health and a member of the ICA than 3 hours of TV daily. Only 35.3% of the Jewish Ramon, Director of the population engages in physical activity at least 3 Urology Dept. at Sheba Cancer Prevention Committee: Medical Center. times a week. * These statistics are taken from the Ministry of Health surveys, Targets for 2020: increasing the percentage of “Acting for a Healthy Future 2020” Project, IDF surveys and adolescents who engage in physical activity, reducing the Israel Anti-Drug Authority survey. the number of adolescents who watch 2 hours or 14 "Door Knock" Fundraising Campaign's Jubilee

more of TV per day, and increasing the percentage • Significantly reducing the consumption of tobacco of adults who engage in physical activity. products, obesity rates, and alcohol intake. • Improving public access to information regarding Smoking cancer diseases; 12.5% of children between the ages of 12 and • Improving the early detection rates of cancer 18 smoke cigarettes or a hookah. 5% of Jewish diseases, and more. children between the ages of 13 and 14 smoke once in a while and 1.6% smoke regularly. The smoking The UICC aimed to obtain at least one million rates increase as young people are drafted to the signatures for this petition (with a target of at least army, and subsequent to military service, these 10,000 signatures from Israel), submitted to global rates increase even more sharply. 22.6% of the leaders at the first-ever UN high level meeting on general population in Israel smoke; 31.8% of NCDs, including cancer, held in September 2011. Arab men in Israel smoke over 20 cigarettes a day! The ICA obtained the signatures of 20,000 40.2% of the population are exposed to passive people, thus doubling its target. smoke, which is a factor included in the list of known human carcinogens. Targets for 2020: reducing tobacco use (hookahs New Information Campaign and cigarettes) and significantly reducing smoking rates among those drafted to the army, discharged marking World Cancer Day soldiers and adults over the age of 18. Marking World Cancer Day, the ICA launched a new public information campaign through the media, focusing on the importance of maintaining World Cancer Declaration the “energy balance” and adopting a healthy life Petition – Israel also joined! style. The information campaign was produced As part of World Cancer Day activities, a call to on a volunteer basis by Gitam BBDO SOHO. Two action, a world cancer declaration for a cancer- new public service announcements were produced free world, was announced – serving as a tool for this campaign: a male version, in which actor for motivating governments to invest in the fight Halil Yitzhak volunteered his services, and a against cancer diseases, which take a great toll female version, in which actress Michal Kachlon on human lives, and impose a heavy financial volunteered her acting skills. The public service burden. This Call to Action was organized by the announcement features the actors neglecting Union for International Cancer Control (UICC), their body – which is screaming that they listen to represented by the ICA in Israel. The petition calls what it has to say. The message – “f you continue upon decision and policy makers to promote to abuse your body, you may lose it”. Proper government action against cancer diseases, nutrition, physical activity, normal body weight, by adopting targets such as: maintaining a healthy lifestyle, avoiding smoking and limited alcohol consumption, all reduce the risk • Ensuring the constant improvement in the of developing cancer by over 50%. The information measurement of cancer rates on a national campaign was launched in the written media and and global scale, and examining the impact of on the radio and TV. intervention programs on these rates (morbidity, mortality, survival, etc.); 15 answer surfers’ questions; and activities are also New Publication ICA Facebook page: “The Israel Cancer Association – conducted to increase early detection awareness and underline the importance of prevention. Ziv for a Healthy Lifestyle” Douchan, ICA Internet and Social Media Manager, operates and regularly updates this page. Join the page “The Israel Cancer Association – for a Healthy Lifestyle” and maintain a healthy life style that has life-saving potential!

Colorectal Cancer Booklet on Nutrition Therapy for children Awareness Month with cancer – this booklet has been updated and Kick- off press conference reprinted. Ms. Noa Leiterer, a children’s clinical for Colorectal Cancer dietician, Clinical Nutrition Awareness Month Dept. at Rambam Medical Center, Ms. Irit Poraz, Chief Mrs. Miri Ziv, ICA Director General, announced Dietician at Clalit Health the launching of Colorectal Cancer Awareness Services and Director of the Nutrition and Diet Unit Month, held in March in Israel, coinciding with at Schneider Children’s International Colorectal Cancer Awareness Month. Hospital, and Dr. Gila A new ICA Facebook page has been launched. Rozen, Head of the This campaign aims to increase awareness of the Clinical Nutrition Division The activity on the social network focuses on the disease and of the possibilities of prevention and at Rambam Medical importance of maintaining a healthy lifestyle, Center, contributed to early detection. In Israel, 9 new cases of colorectal this updated version. increasing public awareness of prevention and cancer are diagnosed each day, and 4 patients potentially life-saving early detection for certain die of the disease. This is the second leading cancers. cause of death by cancer. It is important to keep On this new page the ICA updates information in mind that this is a preventable cancer that may about risk reducing strategies for various cancers: be detected at an early stage with the help of a avoiding smoking, engaging in physical activity and potentially life-saving screening test. A screening maintaining the proper diet, sun smart behavior, test facilitates the detection of pre-malignant lesions avoiding carcinogenic air pollutants and limiting – thus preventing the outbreak of the disease, and alcohol consumption. Additionally, information increasing the chances of a cure by 90% and more. is provided to Web surfers on how to detect During Colorectal Cancer Awareness Month, prevalent cancers at an early stage. These early the ICA held a public information campaign detection tests have life-saving potential. On through the electronic media channels and in this page one may answer a self-evaluation the print media, focusing on the importance questionnaire and discover how to enhance of early detection tests which may have a one’s lifestyle in order to reduce the risk of life-saving impact. developing cancer. Additionally, regular updates are uploaded on a daily basis; Dr. Lital Keinan- The recommended proven test for population- Boker, an ICA consultant, and other experts based screening is the fecal occult blood test 16 "Door Knock" Fundraising Campaign's Jubilee

(for women and men between the ages of in early detection of the disease. According to New Publication 50 and 74) – over 90 leading experts in Europe the International Agency for Research on Cancer convened for a meeting under the auspices of of the World Health Organization (IARC) – Israel’s the International Agency for Research on Cancer colorectal cancer incidence rates are among the (IARC) and published new consensus guidelines highest in the world. The Ministry of Health and the for the early detection of colorectal cancer; these Israel Cancer Association have been jointly operating recommendations were adopted by the European the National Colorectal Cancer Screening Program Parliament (EU). These experts emphasize the for several years now. This screening program serves importance of quality control, to maximize testing as the basis for population-based screening and efficacy and to lower the risks. follow-up. Additionally, for over a decade, the ICA Dr. Micha Barhanna, Head of the Ministry of has been assisting gastroenterology institutes to Breast Restoration develop and implement programs to detect high Booklet – this booklet Health National Cancer Registry, reported on has been updated and morbidity and mortality rates, noting that 3,400 risk populations and increase compliance with reprinted. Dr. Yoav Barnea, screening. Colonoscopy tests are part of routine Director of the Plastic women and men are diagnosed each year with Surgery of the Breast colon and rectal cancer and about 1,240 patients healthcare services for these high risk populations. Unit at Tel Aviv Sourasky Prof. Rennert also reported on a new research Medical Center, Prof. Yaron die of the disease. Incidence rates have shown a Har-Shai, Director of the downward trend since the outset of the second study which he conducted that detected a genetic Plastic Surgery Dept., at mutation causing colorectal cancer among Jews Carmel and Linn Medical Millennium, mainly among Jewish females. In Centers in Haifa, and Dr. Arab society, incidence rates have been reported of North African descent. In view of these results, Eyal Winkler, Deputy-Chief to be increasing. the research scientists who conducted this study of the Department of Plastic Surgery at Sheba Medical In a population survey conducted to review early recommend including this genetic test among Center, Tel Hashomer, detection rates among sectors from different the tests conducted on patients of North African contributed to this updated version. countries of origin, it emerged that early detection descent who have a history of the disease. rates were similar across all sectors and that significant improvement in early detection rates has been recorded since the outset of the second Millennium. It should be noted that the ICA launched public information campaigns and conducted broad-based activities related to early detection of colorectal cancer during this period of time. Prof. Gad Rennert, Head of the National Program for the Early Detection of Colorectal Cancer reported on the Screening Program statistics, stating that about 36% of the target population for colorectal cancer population-based screening currently undergoes these early detection tests! This is a 10% increase compared to last year, which complies with the findings of the National Cancer Registry that have indicated an increase 17 New Publication World “No Tobacco” Day The Annual School Competition for Tobacco Prevention named in honor of Dr. Marcus of blessed memory, held in conjunction with the ICA, Shefi – Psychological and Counseling Services of the Ministry of Education and the League for the Prevention of Lung Diseases This year also saw the Annual Competition between Schools, at the end of May, which presented various Booklet on Chemotherapy related Nausea and projects on smoking prevention, marking World Vomiting – this booklet No Tobacco Day. The competition opened with has been updated and greetings delivered by ICA Spokesperson, Dr. Nava reprinted in association with the Israel Oncology Cohen-Avigdor, was held at Beit Mati- dedicated Nursing Society and contains in memory of Mathilde Recanati of blessed essential information for patients dealing with memory, ICA Head Offices in Givatayim. These nausea and vomiting greetings were followed by a lecture delivered by during cancer treatment, such as: information about Prof. Avraham Eliraz, Chairman of the League medicinal treatment, for the Prevention of Lung Diseases, on “Smoking non-medicinal approaches to the management of and Health”. 20 schools from across the country nausea and vomiting, submitted their candidacy to the judging committee dietary recommendations and 7 schools reached the finals and received and other tips. Mrs. Sara Ben Ami Chairperson of awards. As part of this competition, the students the Israel Oncology Nursing prepared diverse projects, highlighting smoking Society, and Prof. Pesach Schwartzman of the Division prevention and heightened awareness of smoking’s of Community Health at harmful effects, and during the ceremony, their Ben-Gurion University of Media-based Information the Negev, contributed to projects were displayed through presentations, this updated version. This clips, posters and more. All the participants received Campaign marking World No booklet was published Tobacco Day 2011 courtesy of MSD. a certificate of appreciation for their activity. The competition began in 1999, an idea conceived by Coinciding with World No Tobacco Day, the ICA the late Dr. Marcus, who served as the Chairman launched a media-based information campaign and of the League for the Prevention of Lung Diseases marked May 31, 2011 as No Tobacco Day, aimed and Tuberculosis, and ever since his demise, eight at placing the smoking epidemic and its harmful years ago, the competition is named in his honor. effects on the global agenda. This information campaign was also designed to increase public awareness about the prevention of morbidity and mortality deriving from diseases caused by tobacco smoking and passive smoking. This day 18 "Door Knock" Fundraising Campaign's Jubilee

has been commemorated in Israel on the same day examine the level of passive smoking in Israeli cities New Publication as World No Tobacco Day, since 1987. The ICA and what is being done in terms of enforcement. takes action against tobacco use all year round – Data from 72 pubs in 29 different cities around smoking is the number one preventable cause of the country with a Jewish majority was collected death. World No Tobacco Day seeks to increase from 2009-2010. Nicotine pervades in the air awareness throughout the world and to inform in most pubs. Only six pubs had a nicotine both adults and young people of the steps to be level (8.33%) that meets the requirements of taken to avoid passive smoking, and to exercise the law. In general, the nicotine average that their right to breathe clean air and lead a healthy was measured was medium. In most pubs the life. The research studies detailing the harmful physical environment (within the confines of effects of smoking are steadily on the rise, and the pub) condones smoking and fails to meet coinciding with its multitudinous and variegated the requirements of the law: In most pubs no Rights and Services Booklet 2011 – a basic informational activities, the ICA has also called upon separate smoking area was allocated within the booklet for cancer patients many smokers who would like to quit smoking to pub, “no smoking” signs were not posted, and and survivors that is regularly updated each designate this date as the day for smoking cessation. regular ashtrays or makeshift ashtrays were provided. year. The booklet was The ICA called upon the government to adopt However, in most pubs that were sampled, there published courtesy of Roche Pharmaceuticals Israel Ltd. the Public Committee Report for Reducing were no cigarette vending machines, and no ads Smoking and the Damage It Causes. The and/or photos associated with tobacco companies. Committee Report, headed by Deputy Minister Moreover it emerged that in half the cities there of Health, MK Yaakov Litzman and Ministry of is slight enforcement, in a fifth of the cities Health Director General, Prof. Ronni Gamzu, there is no enforcement of the law, in 16% which was submitted to the government, is of the cities there is medium enforcement, designed to bring about the implementation in 12% strong law enforcement, and in one of the World Tobacco Treaty requirements, city alone there is very strict enforcement to which the Israeli government has made a of the law. Despite the fact that the recent commitment. One of the main problems in amendment to the law prohibiting smoking in implementing this law in practice is the lack public places has been in existence for nearly 4 of sufficient enforcement. There is no doubt years, it is not implemented in most pubs and that significant enforcement measures must is not enforced by most of the municipalities be put in place as required, as emerges from in Israel. the new research study, sections of which have been published by the ICA, marking World No Tobacco Day. Preventing Skin Cancer Marking World No Tobacco Day, the ICA and the Harmful Effects presented new research findings to the media, of the Sun taken from the doctoral thesis by Ms. Carmit Kick-off press conference for Stern, moderated by Prof. Orna Brown-Apple, and Dr. Anat Derech-Zehavi, of the School of Skin Cancer and Early Detection Public Health at the Faculty of Social Welfare and Awareness Week Health Sciences of Haifa University. This research The press conference marking the Skin Cancer and study was funded by the ICA. This study aimed to Early Detection Awareness Week was held this year 19 New Publication in early May at the campus of Tel Aviv University. Ziv, ICA Director General, followed by a workshop Among the speakers were the GenoMEL Melanoma on: Sun Exposure, Vitamin D and Early Detection Genetics Consortium (International Melanoma of Melanoma. The workshop was held by the Research Forum) investigators who were hosted in Sackler Faculty of Medicine Tel Aviv University Israel for the Annual GenoMEL Conference initiated and the School of Public Health, in conjunction by Prof. Esther Azizi, a researcher from Tel Aviv with Haifa University and the investigators of the University and member of this significant project, GenoMEL Consortium, and under the auspices which was held courtesy of the Israel Cancer of the Israel Cancer Association. Association. Up-to-date data on At the press conference it was reported malignant melanoma were that the standardized morbidity rates (by presented at the press global population) of invasive melanoma conference (incidence, remained stable over the past decade, whereas morbidity, survival and a significant increase in melanoma in situ mortality rates) by Dr. was recorded. Among women there was Lital Keinan-Boker, about a 40% increase in the percentage Deputy Director of of those diagnosed at an early stage: 117 the Israel Center for new cases were diagnosed (3.9/100,000) in Disease Control, and a 2000, as opposed to 228 cases (5.6/100,000) member of the ICA Early in 2008. The diagnosis of melanoma in situ Female Sexuality Booklets in Arabic and Russian Detection Committee; facilitates higher cure rates. This increase in the Dr. Michal Lotem, Director of the Melanoma percentage of melanoma cases diagnosed at an and Immunotherapy Center at Hadassah Medical early stage may be the result of activity initiated Center, Ein Karem Campus, and a member of and operated by the ICA, with assistance from the the ICA Dermatology Committee reported a new Ministry of Health and the healthcare funds, the and encouraging direction in the treatment of Israel Society of Dermatology and the Israel Society metastatic melanoma, which has been funded of Plastic Surgery. Delivering up-to-date data, Dr. by the ICA; Prof. Antony Young, one of the Lital Keinan-Boker, Deputy Director of the Israel Consortium investigators, gave a brief overview of Center for Disease Control and a member of the the problematic nature of maintaining proper levels ICA Early Detection Committee, reported that in of Vitamin D in the era of sunscreen-protected skin; 2008 (the last year reviewed) 1,330 new patients Prof. Julia Newton Bishop, Chairperson of the were diagnosed with malignant melanoma (invasive Colostomy booklet Consortium, reported on findings from the human and in situ). The incidence rates among natives in Russian genome project; Prof. Orna Brown Apple of the of Asia and Africa were similar and 50% lower School of Public Health at Haifa University reported or more than the incidence rates among on data on sun exposure and protection behaviors; European and American natives. Most cases and Dr. Niva Shapira, Clinical Dietician of the of melanoma in situ occur in native Israelis, Nutrition Research Institute at Belinson and ICA Europeans and Americans. The relative 5-year Consultant, delivered a report on primary nutrients survival rates from malignant invasive melanoma that protect us from the harmful effects of the sun increased among Jewish males to 84%, whereas and new research findings in this sphere. among women the survival rate dropped to 87%. The press conference was moderated by Mrs. Miri The mortality rates among Jews have dropped 20 "Door Knock" Fundraising Campaign's Jubilee

over the past decade, from 2.42/100,000 in “Be Sun Smart” over the PA system at major New Publication 2000, to 2.05/100,000 in 2008. beaches, as well as providing practical tips on how to protect one’s body from the sun. The press conference further reported on a web questionnaire about behaviors for prevention of The Israel Cancer Association and skin cancer, conducted as part of the international the Children’s Channel launched an GenoMEL research. The answers to the questionnaire uncovered interesting findings:compared to information campaign for careful other countries, Israelis protected themselves sun exposure starring Roni Duani, from the sun to a greater extent; and showed TV host on the Children’s Channel lower tanning rates, akin to Australians and This campaign was launched on the Children’s Americans. Channel in early July. The clip was aired several times a day on the Children’s Channel “Prostate Cancer – and Logi Channel. The clip when should you get checked?” – is an updated version of the new in Arabic mythological “Sun Smart” clip first written in 1995. Performing artist Ron Duani sings in this modern version, alongside Tal Museri, Dawn Lenny Gabay, Moshik photo credit: Ran Eliyahu Glamin and the children’s band “Katsabres”, comprised of 10-14 year old children, is In keeping with tradition, this year saw seen drumming on different objects and captivating parachute paragliders soaring above Israel’s “Everything you those around them, transporting them into an always wanted beaches, during the hottest hours, reminding engaging rhythmic experience, while conveying to know about sun bathers: “Tanning without protection cancer” booklet – ICA sun safety reminders. new in Arabic - once the damage is done it can never be undone!” ICA launched a unique informational activity in July. The Israel Cancer Association and Parachute paragliders carrying the slogan: “Tanning without protection – once the damage is done it Disney Channel launched a joint can never be undone” in Hebrew, Russian and public information campaign “Sun French, flew over the coast of Israel during Smart” on how to protect oneself the unsafe hours, reminding sun bathers that they from the sun’s harmful effects are putting themselves and their health at risk. This joint information campaign conveyed sun In addition to the parachute paragliders, the smart behavior, starring beloved Disney characters: ICA recruited the Israeli Life Guard Association. Mickey Mouse, Donald Duck, Goofy and Daisy Duck. The lifeguards accompanied the information Disney Channel aired animated clips throughout campaign, playing the leading sun safety reminder the day during the summer months, teaching 21 toddlers about proper sun behavior and safe hours to spend in the sun, the importance of using sun screen lotion, drinking a lot of fluids and wearing the proper clothing. This year also saw the production of new clips featuring the star of popular TV show “After the Bell Rings” (Achrei Ha’Tsiltsul), Neta and Yaheli, who discussed sun smart behavior; these clips are geared toward older viewers.

Health Promotion training sessions, lectures and activities Informational events and health days were held during the course of the year, in collaboration with various entities: local authorities, academic institutions, companies, and more. Information booths distributing informational material were set up at these events to provide relevant health information to the general public. Likewise, lectures were held on health promotion: tobacco prevention, “the energy balance” and “sun smart behavior”. The ICA also trains dozens of students who visit schools around the country and lecture on these topics, and “sun smart” activities are held in preschools. Similarly, smoking cessation workshops continue to be held at workplaces.

22 "Door Knock" Fundraising Campaign's Jubilee

Early Detection

Breast Cancer Program is to ensure a decrease in breast cancer mortality rates in Israel, as has been demonstrated National Mammography by the Israel Central Bureau of Statistics data. Gaps Screening Program in mammography compliance rates previously The National Mammography Screening Program identified between the various sub-populations in initiated and implemented by the ICA in conjunction Israel have been narrowed and current compliance with the Ministry of Health and healthcare funds, rates among new immigrant and ultra-Orthodox has been monitoring all breast examination activity populations are only about 5% to 10% lower in Israel for the past 18 years – from diagnostic than the compliance rates among veteran Jewish radiology tests among the general population in female population sectors. Israel, to surgical procedures, pathological diagnosis This year has seen the continuation of the scheduled and the monitoring of women diagnosed with appointments for mammography screenings, malignant tumors at oncology institutes. Prof. Gad conducted in close collaboration with the healthcare Rennert, Director of the Community Medicine funds. All women between the ages of 50 and 74 and Epidemiology at Carmel Hospital, oversees are routinely summoned to be tested once every this program. two years. The mammography screening program and summoning activity have raised the screening compliance rate, which currently stands at about Summary of the National Mammography Screening

Program 2010 *Figure 3: Five-year relative survival of patients diagnosed with breast cancer (%) in 2000-2002 Since the project’s inception, the number of 100 mammography units operating in Israel has grown Israel from 20 to 58 - 50 of which are currently monitored 95 by the National Mammography Screening Program. 90 This monitoring program operates under defined 85 national and international standards, implementing 80 standard computing methods that provide the 75 necessary information and facilitate monitoring of 70 detection quality. These institutes operate through 65 effective quality assurance processes financed by the 60 ICA, and receive complete information on the breast 55 cancer detection rates among women who have been examined, as well as the features of tumors 50 ICE detected and possible indicators of failure. SLK LAT CZE HUN POL SLO MAL IRE POR DNK TUR KOR FNG SGP GER BEL NZL SPA NDL FRA ITA NOR SWI AUS FIN JPN ISR CAN SWE USA The aim of the National Mammography Screening *Source: EUROCARE-4 European Cancer Registry-based study on survival and care of cancer patients 23 72%. Over 4 million mammography tests have National Mobile Mammography been performed on about 1 million women in Vehicle – “Michal” Israel, of which over 60,000 tests were performed The ICA Mobile Mammography Vehicle – “Michal” in the mobile mammography unit and about is now in its tenth year of operation throughout 370,000 tests were performed at mammography the country. The aim of the mobile vehicle is to screening institutes. enable women who reside in remote areas, as well as those who are unaware of the importance of Dr. Micha Barhanna and Ms. Ziona Halkai, of the detection test, to undergo a mammography the Ministry of Health, presented Israel’s ranking in survival rates of breast cancer patients, ranking 4th screening close to home. The aim is to improve out of the top 5 European countries. The following access to and compliance with this potentially life- is a graph that presents Israel in 4th place: saving screening test. The Mobile Mammography Vehicle “Michal” operates in collaboration with Clalit Healthcare Services, Maccabi Healthcare Declining Trend in Breast Services and Leumit Healthcare Services. Cancer Mortality Rates This is the second year that the mobile vehicle The Israel Central Bureau of Statistics (2011) data is staffed by a professional team from Assuta revealed that breast cancer age-standardized mortality Hospital. Within the coming months, a new mobile rates, from 1998-2009, decreased from 22.6% vehicle, purchased by “Assuta Medical Services”, in 1998 to 17.4% in 2009. In other words, a 30% with financial assistance from the ICA, will begin decrease! This proves that thanks to the National operating throughout Israel. Mammography Screening Program initiated by the ICA, and thanks to its information and education A personal invitation letter is sent to women of efforts, women are diagnosed at an earlier stage, which enables quick and more effective treatment the appropriate age in each destination of the that consequently has live-saving impact. mobile vehicle and ads are placed in the local newspapers announcing the mobile’s scheduled activity in the region.

Regional Early Breast Cancer Detection Stations The ICA continues to assist in operating regional early breast cancer detection stations throughout the country. The National Breast Health and Early Detection Awareness Program is conducted among the general female Israeli population to promote the fight against breast cancer. Countless resources have been invested in diverse sectors such as the Arab society, kibbutzim (collective settlements), the new immigrant population, the ultra-Orthodox sector, and others. Informational 24 "Door Knock" Fundraising Campaign's Jubilee

material is distributed in hundreds of thousands ICA Director General, Mrs. Miri Ziv, the Timor of copies in Hebrew, Arabic and Russian, and the Family, Dr. Shlomo Ayalon, breast surgeon, and breast health lecture notes kit has been updated scores of the town’s residents. Aliza, of blessed for Breast Health Nurses who lecture across the memory, ran the station on a volunteer basis country on behalf of the ICA. for 29 years, until she succumbed to cancer. The station moved from one building to another, and to her dying day, Aliza struggled to find a Inauguration Ceremony of permanent abode for the station. The Mayor the Aliza Timor Breast Health of Yehud-Monosson, in conjunction with the Station in Neve Monson Monosson Local Administration, Ashdar-Einav Construction Companies, and the ICA, dedicated Early June saw a gala inaugural ceremony in a permanent structure in Aliza’s memory. The honor of the Aliza Timor Breast Health Station building was renovated and the station is now in Neve-Monson, in the presence of the Mayor of run by Ms. Gili Iron-Timor, daughter of Aliza Yehud-Monosson, Mr. Yossi Ben-David, Chairman of blessed memory, who has chosen to continue of the Municipality Authority, Mr. Eitan Pollak, her mother’s legacy.

25 Familial Cancer – Counseling consensus meeting sponsored by the Ministry of Program for Families at High Risk Health, the ICA, and the Israel Medical Association, with specialists from abroad in attendance. These People with a family history of certain types of recommendations received further reinforcement cancer among first-degree relatives, such as from the International Agency For Research on colorectal, breast, ovarian, and prostate cancer, Cancer (IARC) of the World Health Organization, and melanoma, are considered to be at high risk which convened about 90 experts to establish for developing cancer diseases. For the past several guidelines for the detection of cancer diseases years, the Carmel Medical Center in Haifa has in general and colorectal cancer in particular. been operating a counseling clinic for high-risk Recommendations were also provided regarding populations. This project is run in association with the necessity for the implementation of targeted the ICA, which continues to finance the employment screening for early colorectal cancer detection of the professional staff operating the service at among the healthy population over the age of 50, Carmel Medical Center, under the supervision of and also defined the need to conduct educational ; this familial cancer clinic serves Prof. Gad Rennert activity among health professionals and the general as the headquarters for this field. population.

Colorectal Cancer National Program for Early Identifying High-Risk Colorectal Cancer Detection Populations The Ministry of Health has responded affirmatively to ICA’s initiative, and over the past six years, has For over a decade, the ICA has adopted World implemented the National Program for the Early Health Organization and the Union for International Detection of Colorectal Cancer in conjunction with Cancer Control (UICC) guidelines regarding the all local healthcare funds. This program, headed importance of screening populations at high risk for by Prof. Gad Rennert, resembles the longtime colorectal cancer. This education program focuses National Program for Early Breast Cancer Detection on the general public within the community and in in women, and its necessity is evidenced by the the workplace. Aiming to promote early detection high colorectal cancer mortality rates; furthermore, awareness and raise the test compliance rate, the this is a disease which may be prevented, and its ICA annually finances two years of targeted activity early detection may significantly increase chances at centers that have demonstrated outstanding work for a cure and recovery. in screening programs for high-risk populations, while conducting training activity for professional As part of this program, conducted by the healthcare staff and educational programs for the general funds, every person over the age of 50 is summoned public. to undergo a fecal occult blood test. Patients at high risk are entitled to a colonoscopy exam according Soroka Medical Center in Be’er Sheva, and to their physician’s recommendation. The National Kaplan Medical Center in Rehovot took part in Program for the Early Detection of Colorectal Cancer, this program in 2011 (for the second year). delivers reports on and monitors early detection The above medical centers were requested to operate tests under the supervision of Prof. Gad Rennert, according to recommendations formulated at the who compiles the information. 26 "Door Knock" Fundraising Campaign's Jubilee

The National Program for the Early Detection of Early Detection Research Colorectal Cancer monitors early detection tests Programs and Projects conducted in Israel and develops databases that The ICA encourages the submittal of early detection contain information about colonoscopy activity research proposals. The Early Detection Committee conducted in Israel and its findings, radiology received approval for funding for the following diagnosis activity, including GI barium tests and programs: virtual colonoscopy procedures, all the histological intestinal tissue reports (both benign and malignant • Dr. Hadassah Goldberg of Western Galilee lesions) and information from oncology institutes. Hospital on “Increasing Awareness about Early All this information is monitored in order to ensure Detection of Breast Cancer among Arab Women a high standard national procedure, which is in the Western Galilee”. anticipated to culminate in a decline in colorectal cancer incidence and mortality rates in Israel. • Dr. Rinat Yerushalmi of Beilinson Medical Center on “Dynamics and Function of the Telomere System and the Telomerase Enzyme in BRCA 1, Skin Cancer Awareness Week 2 Genetic Mutation Carriers”. Now in its 20th year, the Skin Cancer Awareness Campaign aims to increase awareness as to the • Dr. Miri Sklaire-Levi of the Sheba Medical importance of preventing the harmful effects of Center on “The Comparison between the the sun and the significance of early detection breast sonogram obtained using an Automated of melanoma. The campaign emphasizes public Breast Volume Scanner (ABVS) that provides a education in all that concerns avoiding exposure 3-dimensional image, and the breast MRI scan to the sun at dangerous hours and taking safety in females who are BRCA1 and BRCA2 gene precautions for ‘sun smart’ exposure, as well as raising mutation carriers”. awareness of the importance of early detection. During Skin Cancer Awareness Week, the ICA • Dr. Nir Peled of the Sheba Medical Center on launches a public information campaign and ICA “Non-Invasive Diagnoses of Lung Cancer”. informative material is distributed at IDF bases, in schools, etc. Additionally, a national network of 300 screening stations is made available to the public. These booths are manned by dermatologists and plastic surgeons at all healthcare funds throughout the country. Thousands of Israelis participated in the campaign this year and many appointments were scheduled throughout the year for people to get tested. A press conference covered the latest available statistics for the disease and presented new research studies and more (for more information about ICA activity in this area, please see the chapter on “Public Information and Education” p.11). 27 Rehabilitation and Welfare

‏Seminars for Patients and ‏The Traditional their Families “Celebrating Life” Seminar The Rehabilitation and Welfare Dept. organizes Hundreds of women from all over Israel, who many seminars focusing on diverse subjects contracted and coped with breast cancer, met in related to cancer diseases and their implications, early October 2010 at the traditional “Celebrating namely: the most up-to-date treatment Life” Seminar held at Kfar Hamaccabiya, marking modalities, dealing with side effects and breast cancer awareness month. The seminar different coping strategies for the patient opened with greetings from Mrs. Miri Ziv, ICA and his/her family. The positive feedback Director General, followed by lectures on breast and the warm responses to these seminars cancer innovations and updates, delivered on a attest to their importance and reinforce the volunteer basis by: Dr. Nava Zigelman, Dr. Noa need to continue holding such seminars Efrat (Ben Baruch), Dr. Shulamit Rizel, Dr. Shani for cancer patients and their families on an Paloch-Shimon, Dr. Yoav Barnea, Dr. Gil Bar- annual basis. Sela and Dr. Dina Eisen. The seminar ended with a panel of experts to answer audience questions, featuring seminar lecturers and physiotherapist, National Conferences Ms. Dafna Politi. The seminar was held courtesy of Roche Pharmaceuticals Israel Ltd. A Prostate Cancer Seminar was held in September 2010 at Kfar Hamaccabiya in Ramat Gan, moderated by Prof. Yaakov Ramon, Director of the Dept. of A Seminar for Lung Urology at Sheba Medical Center, Tel Hashomer. Cancer Patients The seminar opened with greetings delivered by was held in early November 2010 at KfarHamaccabiya Mrs. Miri Ziv, ICA Director General, followed in Ramat Gan, and moderated by Dr. Shoshana by enriching lectures delivered on risk factors, Keren-Rosenberg, Senior Oncologist at Linn prevention and diagnosis, surgical treatment, Medical Center. The seminar opened with greetings state-of-the-art technologies, sexual dysfunction in from Mrs. Miri Ziv, ICA Director General, followed prostate cancer patients and more. The following by enriching lectures on lung cancer treatment volunteered to deliver lectures: Dr. Ilan Leibovitch, innovations and updates, surgical treatment, Prof. Ofer Netiv, Dr. Eli Rosenbaum, Dr. Zohar palliative care and more. The following volunteered Dotan, Prof. Arie Lindner, Dr. Mark Shilkrot to deliver lectures: Dr. Maya Gottfried, Dr. Milton and Dr. Ran Katz. The day closed with a question Saute, Dr. Amir On, and Prof. Einat Even and answer panel session featuring the lecturers. Sapir. The seminar concluded with a question and The seminar was held courtesy of Novartis and answer panel featuring the lecturers. The seminar Sanofi-Aventis. was held courtesy of Roche Pharmaceuticals Israel Ltd. 28 "Door Knock" Fundraising Campaign's Jubilee

A seminar on colorectal cancer A seminar for head and neck was held in early March 2011 at Kfar Hamaccabiya tumor patients and was moderated by Dr. Baruch Brenner, Head was held at the end of May 2011 at Beit Mati, ICA of the Gastrointestinal Malignancy Unit at Rabin offices in Givatayim, under the direction ofDr. Aron Medical Center – Beilinson Campus. The seminar Popovtzer, Director, Head-Neck Tumors Center at opened with greetings from Mrs. Miri Ziv, ICA Rabin Medical Center, Beilinson Campus. Enriching Director General, followed by enriching lectures on lectures were delivered on a volunteer basis by: risk factors, prevention, genetics and the mechanism Dr. Aviram Netzer, Prof. Rafael Feinmesser, of the development of the disease, focused and Ms. Jillian Bracha, Dr. Iris Gluck, and Dr. Ilana advanced colorectal cancer updates and innovations, Kaplan. A question and answer panel was held and coping with cancer treatment side effects. towards the end of the seminar, featuring the The following volunteered to deliver lectures: Dr. lecturers and Frieda Kornbrut, Regional ICA Alexander Benny, Dr. Einat Shaham-Shmueli, Dr. Speech Therapist. The seminar was held courtesy Ayala Hubert and Dr. Sophia Mann. The seminar of Mark Sereno. concluded with a question and answer panel featuring the lecturers. The seminar was held courtesy of Roche Pharmaceuticals Israel Ltd. A Seminar for Melanoma Patients was held in mid-June 2011 at Beit Mati, ICA offices in Givatayim, moderated by Prof. Haim Gutman, A seminar for lymphoma, CLL Director of the Surgical Oncology Service at Rabin and acute leukemia patients Medical Center – Beilinson. The seminar featured was held in early May 2011 at Kfar Hamaccabiya lectures on risk factors, early detection and the in Ramat Gan, under the direction of Prof. Eliezer mechanism of the development of the disease, Rahmilevitz, Director of the Hematology Institute at surgical treatment, targeted biological therapy, Wolfson Medical Center. The seminar opened with and more. The following delivered lectures on a greetings from ICA Director General, Mrs. Miri Ziv, volunteer basis: Prof. Esther Azizi, Prof. Rafael followed by enriching lectures on advancements Shafir, Dr. Michal Lotem, and Prof. Yaakov in CLL treatment, updates and innovations in Shechter. Towards the end of the seminar there lymphoma treatment, bone marrow transplants, and was a question and answer panel featuring the palliative care. The seminar featured the following lecturers. The seminar was held courtesy of lecturers who volunteered their services: Prof. Dina Roche Pharmaceuticals Israel Ltd. Ben Yehuda, Dr. Ella Neferstak, Dr. Moshe Yeshurun and Dr. Dina Attias. The seminar was held courtesy of Roche Pharmaceuticals A seminar for kidney Israel Ltd. cancer patients and bladder cancer patients was held in mid-July at Kfar Hamaccabiya in Ramat Gan, under the direction of Prof. Haim Matzkin, Director of the Urology Dept. at Tel Aviv Sourasky Medical Center. The seminar featured lectures 29 about updates and innovations in the treatment of A seminar on colorectal kidney cancer and bladder and urinary tract cancer, cancer in Haifa surgical treatments for these diseases, palliative was held at the end of October 2010 at Rambam care, and coping with sexual dysfunction. The Health Care Campus. 120 people attended. following delivered lectures on a volunteer basis: Prof. Abraham Kuten greeted the participants. Prof. Avishai Sela, Prof. Ofer Nativ, Prof. Yaakov Dr. Daniel Duek, Dr. Yakatarina Shulman, Ramon, Dr. Avivit Noiman and Dr. Raanan Tal. Dr. Alexander Benny, Mr. Adi Amit and The seminar was held courtesy of Pfizer. Ms. Alhem Suan-Badarna enriched the audience with their professional knowledge. ICA volunteers, A seminar on metastatic breast cancer was held in Mrs. Hana Solomon, Mrs. Dina Menashes, and mid-July 2011 at Beit Mati, ICA offices in Givatayim, Mrs. Alona Liraz assisted Mrs. Ariela Litvitz- moderated by Dr. Meirav Ben David, Director of the Sherman, Northern Region Social Worker in Breast Radiation Unit at the Oncology Complex at organizing this event. The seminar was held courtesy Tel Hashomer. Lectures were delivered on medical of Roche Pharmaceuticals Israel Ltd. aspects, enhancing quality of life, and intimacy during the disease. The following delivered lecturers on a volunteer basis: Dr. Noa Efrat (Ben A Seminar for Lung Cancer Baruch), Dr. Rinat Yerushalmi and Lena Kurtz. The Patients in Haifa seminar concluded with a chi kong lesson delivered was held at the end of December 2010 at Rambam by Mr. Sinai Harel, and Ms. Yael Pazuelo recounted Health Care Campus, with 100 in attendance. her personal story. The seminar was held courtesy Prof. Abraham Kuten greeted the participants. of Roche Pharmaceuticals Israel Ltd. Dr. Shoshana Keren-Rosenberg of Clalit Health Services – Linn Oncology Institute, Dr. Emilia Haradak, Dr. Dan Feber, Dr. Abed Agaberia, ‏Regional Seminars Dr. Mariana Wolner, Ms. Michal Haberer-Barzilai and Ms. Orit Zorer enriched the audience with A Seminar on Breast Cancer in Haifa their innovative professional knowledge. ICA was held at the end of July 2010 at Rambam Health volunteers, Ms. Hana Solomon and Ms. Dina Care Campus, with 180 people in attendance. Menashes assisted Northern Region Social Worker, Prof. Abraham Kuten, Director of the Dept. of Ms. Ariela Litvitz-Sherman in organizing this Oncology, Rambam Health Care Campus, greeted the event. The seminar was held courtesy of Roche attendants. Dr. Farid Gaogreta, Dr. Karen Daruma, Pharmaceuticals Israel Ltd. Mrs. Hana Zohar, and Mr. Adi Amit enriched the audience with their innovative professional knowledge. The seminar was moderated by A Seminar on Early Detection of Mrs. Liora Groisman, Head of the Social Services Colorectal Cancer in Tiberias Team of the Oncology Complex. ICA volunteers, was held in mid-December 2010 at the Leonardo Plaza Mrs. Hana Solomon, and Mrs. Alona Liraz Hotel in Tiberias sarved as a volunteer host hotel for assisted Mrs. Ariela Litvitz-Sherman, Northern the event. Cancer patients, their families, interested Region Social Worker. The seminar was held courtesy parties, and professionals attended the seminar. of Roche Pharmaceuticals Israel Ltd. Dr. Ben Zion Eitan, Deputy Director of the Dept. of 30 "Door Knock" Fundraising Campaign's Jubilee

Surgery at Padeh Medical Center - Poriya, lectured A seminar on Bone Health in on the importance of early detection, answered all Cancer Patients at Rambam the audience’s questions and urged people to get Health Care Campus themselves checked. Mrs. Rinat Moshe, clinical dietician, Padeh Medical Center-Poriya, recommended was held in early March 2011 and opened a healthy diet, which has the potential to reduce with greetings delivered by Prof. Abraham the risk of developing cancer. Kuten, Director of the Division of Oncology at the Rambam Health Care Campus, followed by lectures delivered by the Rambam Health Care Joint ICA-Maagan Support Campus physicians, Dr. Orit, Keidar-Pearson, Center Seminar for Cancer Dr. Gil Bar Sela, Dr. Karen Daruma, Dr. Tal Patients in Be’er Sheva Berg, and Dr. Shirli Shapira, on subjects was held in early February 2011 at Maagan Support related to bone health. The seminar was held center in Be’er Sheva. The meeting discussed courtesy of Novartis. cancer patients’ rights and was attended by Mrs. Sima Avraham, Director of Medical Committees at the National Insurance Institute, A seminar for Colorectal and Be’er Sheva Branch, Mrs. Iris Weiss, Director Lung Cancer Patients in Nazareth of the General Disability Dept. at the National was held in early June 2011, convening colorectal Insurance Institute, Be’er Sheva Branch, and and lung cancer patients and their families for a Mrs. Rachel Ofir, ICA Southern Region Social seminar on “Colorectal and Lung Cancer – Early Worker.

A seminar on Lymphoma and CLL at Rambam Health Care Campus was held at the end of March 2011, featuring enriching lectures on this subject delivered by Rambam Health Care Campus physicians, Prof. Binyamin Brenner, Dr. Irit Avivi, and Dr. Zila Zuckerman. Dr. Tamar Tadmor of Bnei Zion Medical Center lectured on “Silent Lymphoma” and Ms. Ruthi Hai led a laughter yoga session for the attendees. The seminar was held courtesy of Roche Pharmaceuticals Israel Ltd.

31 Detection and Risk Factors”, held at Rimonim Hotel in Nazareth. The seminar featured lectures on innovations, treatments, incidence trends and coping strategies, delivered on a volunteer basis by: Dr. Osama Abu Hatum, Dr. Salem Balan, Mrs. Elham Badarna Suan, Dr. Jalal Tarbiye, Dr. Ajabarie Abed and Mrs. Amal Darowsha. The day concluded with a panel of experts featuring the lecturers. The seminar, which received wide media coverage, was held courtesy of Roche Pharmaceuticals Israel Ltd.

Karmiel-Misgav-Pittsburg Joint Women’s Forum, Partnership 2000, Karmiel Municipality, Misgav Regional Council and the Israel Cancer Association. Each year a special march takes place, initiated by the Center to increase public awareness of the ‏Seminars for “Yad importance of early detection of breast cancer – “the Hila March in the Galilee”. The march was held Lehachlama” Volunteers marking a decade of activity, with representatives Diverse “refresher” seminars were held for dozens from the community of Pittsburg, participating as of Yad Lehachlama volunteers throughout Israel. well as bicyclists on two bike routes, and a huge These seminars feature open ended discussions family happening. on relevant topics, moderated by a social worker. A Russian speaking Yad Lehachlama volunteer group was established at the end of January, Meeting of “Yad at Barzilai Medical Center in Ashkelon. Yonina Lehachlama”volunteers Rendler-Meller coordinates Yad Lehachlama volunteer activity. with Ben-Gurion University medical students in Be’er Sheva Early May saw the third consecutive meeting of Inauguration of the new Hila first year Ben Gurion medical students with Yad Center in Karmiel and the Hila Lehachlama volunteers. The meeting is conducted March in the Galilee on an annual basis to expose students to the world of breast cancer patients and their personal Early January saw the inauguration of the new struggle. The volunteers recounted their personal Hila Center building, which provides services story with an emphasis on issues of pertinent such as beauty care treatments, and wig fitting to medical students – as future physicians. The for women with cancer who reside in the north. fascinating meeting was led by Mrs. Rachel Ofir, The Hila Center operates in conjunction with the ICA Southern Region Social Worker. 32 "Door Knock" Fundraising Campaign's Jubilee

“The Talent for Memory even after Chemotherapy”. The conference concluded with a lecture delivered by culinary consultant, Mrs. Tammy Sirkis- Ackerman on “The Ten Commandments for the Sane Hostess”. The conference was held courtesy of Roche Pharmaceuticals Israel Ltd.

The Annual Yad Lehachlama Volunteers Conference The Annual Yad Lehachlama Volunteers Conference was held close to the holiday of Shavuot at the Convention Center of Council for a Beautiful Israel at Ganei Yehoshua Park in Tel Aviv. Dozens of veteran and new Yad Lehachlama volunteers from “Yad Lehachlama” all over Israel were in attendance. The conference representatives participated in began with a “Zumba” lesson, led by Mrs. Irit Kurtz. Following greetings delivered by Mrs. the Europa Donna Annual Breast Miri Ziv, ICA Director General, and Social Worker Cancer Advocacy Training Course Orit Spira, Director, Rehabilitation and Welfare As part of “Europa Donna” activities held in Milan Dept., Prof. Ilan Ron lectured on innovations in in mid-November, the Europa Donna Annual the treatment of breast cancer and new clinical Breast Cancer Advocacy Training Course featured studies in this field.Mrs. Chana Zohar, a Breast professional lectures on mammography screening, Care Nurse, presented breast cancer care from a updates on medical research studies and state- woman’s perspective, Mrs. Anat Shefran-Or, a of-the-art treatments, diagnosis, risk factors, speaker on literature and film, lectured on “The and more. The ICA was represented by Social caterpillar that turned into a butterfly”, and the Worker Orit Spira, Head of the Rehabilitation movie “The Butterfly” was screened. Neuro- and Welfare Dept. and Mrs. Orit Pringle-Prince, psychologist Nechama Zilberman lectured on a Yad Lehachlama volunteer. 33 Yad Lehachlama volunteer dedicated efforts, close ties have been formed with wins Outstanding Volunteer the Foreign Ministry, the embassy and the Ministry Award in Cyprus of Health of Cyprus. This exhilarating event was held in the presence of the Israeli Ambassador to Cyprus and his wife.

‏”Look Good Feel Better” Project Photo credit: Sheba Medical Center. This project was initiated by Mrs. Francine Robinson who continues to manage this initiative on a volunteer basis, and Coordinator, Mrs. Silvia Alshvilli. Cosmeticians, wig stylists, make-up artists, and hairdressers all volunteer their services to give beauty care treatments to women with cancer, admitted in hospitals and in ICA branches across Israel. The following are several make up and beauty care workshops that were held as part of the project this year:

‏Workshops at Medical Centers and within the Community Mrs. Zehavit Blumenfeld, a veteran Yad Lehachlama ‏Happy butterfly – Beauty volunteer, and a native of Cyprus also serves as a care and fun-filled day at the volunteer who assists cancer patients in the medical tourism framework in Cyprus, at Tel Hashomer Rambam Health Care Campus Medical Center. She was invited at the end of A Fun-filled Beauty Care Day was held at the end December to Limassol to receive the Outstanding of November at the Pediatric Hematological Dept. Volunteer Award that was presented to her in at Rambam Health Care Campus in Haifa. Young honor of International Volunteer Day. Thanks to her girls who specialize in body painting milled about 34 "Door Knock" Fundraising Campaign's Jubilee

among the children with oncology diseases and gave them body paintings – pictures that would make them happy. Goodie bags filled with sweets that were distributed to the children and medical clowns also completed this lively atmosphere, in a department where you rarely see people smiling. “Yarin Shahaf” make-up artists also volunteered their services, and made up the children who were admitted in the department, and pampered the mothers with professional make-up, rendering these services straight from the heart. Upon the completion of this exciting celebration each mother received a gift from the project.

‏Fun-filled Morning at the “A Fun-Filled Morning” Oncology Dept. at Dana at the Pediatric Oncology Children’s Hospital Dept. at Safra Tel Hashomer MAC Cosmetics make-up artists visited the Tel In early January, volunteer make-up artists from Aviv Medical Center’s Dana Children’s Hospital MAC Cosmetics and a volunteer children’s make-up Oncology Dept. The children admitted at the artist, Ms. Harmony Roth, visited the Oncology hospital enjoyed face and body painting and other Dept. at Safra Medical Center at Tel Hashomer, sweet and colorful surprises that accompanied the and applied make-up to the children and mothers activity. The mothers who were with their children and gave them a “Fun-filled Morning”. Balloons at the Dept. were also invited for a pampering were handed out to the children and beauty care cosmetic treatment, including make-up and packages to the mothers. beauty care.

Young girl Esther Rosenberg and her mother, 10-year old Ivgenia Ostimenko, from Ashdod, Karen Rosenberg. with a clown who arrived specially to the Dept. Photo: Photography Unit, Sheba Medical Center. Credit: Gadi Segal, Tel Aviv Medical Center. 35 ‏”Beauty Care Visit” at the wigs for washing and styling, free of charge. The Oncology Day Care Center at center operates in conjunction with Rivka Zehavi Hadassah Medical Center Wigs Ltd. Additionally, the center offers prosthesis consultation and fittings offered byMs. Orit Kariel, Ein Karem a Yad Lehachlama volunteer, in collaboration with ‏In mid-May, a group of volunteer Yarin Shahaf the Tel Aviv branch. make-up artists visited the Oncology Day Care Center at Hadassah Medical Center, and applied make up to the patients and their escorts.

‏Support Groups, Workshops and

Make-up and beauty care workshop at the new Strong Activities for the Well- Together Center in Jerusalem, in collaboration with volunteer make-up artists from Yarin Shahaf. being of Cancer Patients ‏ In addition to the support groups that operate in the Strong Together Centers and ICA branches all ‏New at Beit Mati – ICA Offices: over Israel (Please see page 45) Beauty Care Center, Wig Rental and Design and Prosthesis Consultation, free of charge ‏Promoting a Healthy Lifestyle A beauty care center for cancer patients opened among Cancer Survivors at the end of March 2011 at Beit Mati, ICA Offices This is a workshop designed to accompany cancer in Givatayim. You can meet with a wig stylist at survivors as they cope with the aftermath of the the center for a personal wig fitting and bring in disease, to enhance the quality of their lives, steer 36 "Door Knock" Fundraising Campaign's Jubilee

them towards a healthy life and encourage them to centers: Hadassah Medical Center Ein Karem in return to their personal routine and take an active Jerusalem, Davidoff Medical Center in Petah Tikva, part in community life. The participants take part in Tel Aviv Sourasky Medical Center, Sheba Medical a series of meetings on different subjects: returning Center Tel Hashomer, Meir Medical Center in to a normal routine and to family life, sexuality, Kfar Saba, Laniado Medical Center in Netanya, health in the wake of treatments and coping with Rambam Health Care Campus in Haifa, Poriya side effects, taking part in physical activity adapted Medical Center in Tiberias, Ha’emek Medical to cancer survivors, diet adjusted to the disease and Center in Afula, Western Galilee Medical Center thereafter, complementary medicine for patients in Nahariya, Sieff Medical Center in Safed, Barzilai and survivors. The meetings are led by psycho- Medical Center in Ashkelon, and Soroka Medical oncology professionals, social workers, nurses, Center in Be’er Sheva. The Edith Wolfson Medical physiotherapists, dieticians, and others. Over the Center in Holon, the Shaarei Zedek Medical Center past few months workshops were held in Haifa, in Jerusalem and the Bnei Zion Medical Center in Jerusalem, Modi’in, and additional localities. The Haifa will soon join. workshops are held at Strong Together Support Centers of the Israel Cancer Association and In addition to the many support groups that run at ICA branches throughout Israel. the ICA branches and in Strong Together Support Centers around the country, other ICA support groups also continue to convene at Beit Mati, “Steps to Quality ICA Offices in Givatayim. The groups are led by of Life” Project the Head of the Rehabilitation and Welfare Dept., Social Worker Orit Spira and Social Worker This ICA-funded project renewed its activity after Anat Zakkai, Breast Care Coordinator from Assaf a 3-year hiatus. The project aims to expose cancer Harofeh Medical Center: patients to the healthy advantages of physical • A unique support group for couples was activity, and to encourage them to build time in set up for the first time at the ICA. The group their schedule for planned, structured physical is geared towards couples in which one of the activity and make it part of their daily routine. members is a cancer patient, or alternately for Additionally the program offers consultation and healthy spouses coping with an ill partner. These guidance to patients who wish to join. Workshops groups are open to either couples or the care are held at the various medical centers and ICA giving partner. branches in the community, under the professional • A support group for young women coping direction of Dr. Naama Constantini, a sports with cancer has been operating for four years medicine expert, and Mr. Shahar Nice, a Stress as a “train”group which enables women to join Physiologist from Hadassah Medical Center. ICA the group at any stage, and also enables women Head Nurse, Mrs. Ronit Ovadia is in charge of who completed the support process to leave the this program. The program includes a personal or group and to return to a healthy routine. The group training session led by physical education group deals with issues relating to couplehood, and physiotherapy professionals. Each participant family, communication with children, anxieties receives an explanation booklet, a follow up booklet, and more. a pedometer and tension elastic for exercises. • A unique support group for couples has The project currently operates in the following been set up due to a need for support for 37 partners of young women coping with cancer, • The Netanya Branch continues to hold a support a need that arose in a group setting, within group for cancer patients and their families, led by the Young Women and Cancer support group. Social Worker Orit Spira, Head of Rehabilitation Social worker, Orit Spira, Head of Rehabilitation and Welfare Dept. and ICA Central Region Social and Welfare Dept., has “pulled up her sleeves” Worker, Irit Goldstein. and has created this group, a separate support • Support groups were held in Ashkelon for group – for these women and their partners. Russian speaking breast cancer patients, and • “Young Adults” Support group is geared were funded by the ICA, and moderated by Social towards young men and women over the Worker Faina Zeitlin. age of 18, who have developed cancer in the transition from childhood to adulthood. The • A project geared toward adolescents whose group holds social meetings and various activities parents have cancer was held in Kfar Yona. (for additional information please see further on The project included a teen support group that in this chapter). was held at school. Additionally, once every two • Bereaved parents support group (for parents weeks, two support groups – a bereavement of children over the age of 18 who succumbed group and a patient group – are held at the ICA to cancer) serves as a source of support and a Branch in Kfar Yona, led by ICA Central Region forum for sharing experiences where bereaved Social Worker, Irit Goldstein, and Healthcare parents can discuss the grieving process, how Fund Social Worker, Rita Drahani. one can go on living after the loss of a child, and more. • A support group for patients and their families • Support group for parents coping with opened in the ICA branch in Rishon LeZion; this bereavement (for parents of children under group meets once a month, and is led by ICA the age of 18 who succumbed to cancer) Central Region Social Worker, Irit Goldstein. constitutes a source of support and a forum to share coping strategies to deal with the terrible • Two support groups for patients and their families loss of a child under the age of 18. This group operate in Modiin, led by Dr. Inbar Cohen, a discusses issues such as continuing life in the psycho-oncology psychologist, of the Hadassah shadow of loss, healthy siblings who survive the Medical Center, Ein Karem, and ICA Central cancer patient and more. Region Social Worker, Irit Goldstein.

• “Art Therapy” support groups were held in northern Israel, personal coaching, support groups for volunteers and cancer patients, yoga, cosmetics services and distribution of wigs for patients.

38 "Door Knock" Fundraising Campaign's Jubilee

‏Activities for Children with Cancer

Annual Family vacation for Children with Cancer and their Families 120 child cancer patients and their families from all over Israel participated in the ICA Annual Family Vacation, held towards the end of the summer. The indulging vacation took place at Shefayim Hotel, and included full board at the hotel, daily entrance to the water park, a young talent contest, arts and crafts, inflatable bounce houses, movies and more. Mothers were pampered at a make-up workshop delivered by MAC Cosmetics make-up artists, courtesy of Estée Lauder, Benny Zadok organized an American happening for the entire family - a musical activity “A Star is Born 2011” (Israeli version of American Idol) finalists: Hagit Yaso, David Lavi, and Liron Ramati. Photo: “Red Photography” with percussion instruments entitled “To Brazil via Africa”, Vitaly the magician made everyone laugh, and Sarit Bekoach-Yakar led the families in energetic zumba dancing. The IDF Education Corps Band moved the children who went up on stage and joined in on the singing and “Star is Born” talent show finalists, Hagit Yaso, David Lavi and Liron Ramati volunteered a performance for the children and posed for pictures Hula Hupa, a percussion workshop “To Brazil via Africa” with them. This vacation was crafted for parents and children to enable families to take a break Inflated bounce houses from a difficult routine, consisting of treatments and hospitalization, and enjoy an indulging and relaxing vacation with the entire family – parents, child cancer patients, and healthy siblings. IDF Education Corps Band and children in a moving performance 39 “Hope for Life” Project return for the funding they have been provided. Ms. Orna Pessach, Director of Impact Foundation, The ICA-funded Hope for Life project assigns is in charge of the project at the Soldier’s Welfare qualified teachers or students to school-age Association. The students are assigned to cancer children, from kindergarten through high school. patients in the community or to children of Children coping with cancer are forced to miss families who have a child with cancer. Some of the many days of school and may therefore “fall students are placed in oncology departments in behind”. These specially trained teachers tutor hospitals, to assist the dept. staff and to maintain these children and assist them in catching up with direct contact with the patients. The students their schoolwork and preparing for matriculation are assigned by regional social workers and the exams, to keep them up to par despite their illness. Project Coordinator, Social Worker Dalia Stern, The investment in the kids’ future gives them and maintains contact with the student and the family their parents the hope and strength to persevere throughout the year. in their complicated battle with the illness. There In addition to this project, there are about 90 have been very positive reverberations from families students who enhance the well-being of patients and students involved in this project. Over 300 through Shahak, Heseg and the Chief Scientist’s children with cancer participated in the project Office, in various academic institutions throughout this year. Preparatory and guidance meetings are the country. held during the course of the year by ICA Central region social worker Irit Goldstein and Zehava Katz, Project Coordinator. A Computer for Every Child As part of the Computer for Every Child project, IMPACT Project the ICA distributes dozens of PC’s to children with This year approx. 130 students from all over Israel cancer who are over the age of 9 whose families participated in the Impact Project; the project cannot afford to purchase a PC. The computers are makes bursaries available to these students and distributed all over Israel, to enable child patients to they in turn get involved in community service in play, study, and maintain contact with their friends

‏”Amudido” Project A unique ICA-funded project under the direction of Mrs. Tal Zaltogora, continues its activity. This project has children treated at oncology departments make colorful paper mâché dolls that are built on chemotherapy infusion bag stands. Preparing the dolls eases the treatment and takes the young patients’ mind off the difficulty they are facing. Dolls made by children admitted at Dana Children’s Hospital. 40 "Door Knock" Fundraising Campaign's Jubilee

and teachers, even when they are confined to a ‏Hannuka Activity for bed. About 50 computers have been distributed Children with Cancer since the beginning of the year; the project is A special fun-filled day was held on Hannuka – coordinated by Social Worker Dalia Stern. “Olympic experience of Champions” – at the new museum “The Olympic Experience” in Tel Aviv. Children who have cancer, their friends, siblings ‏”Give Kids the World” Project in and parents took part in an adventure filled day, memory of Miri Sheetrit which included lighting the Hannuka candles, a The ICA funds a week-long vacation for families of tour of the museum and a personal demonstration children with advanced-stage cancer at the “Give delivered by Mr. Alex Shtilov, Israel’s gymnastics Kids the World” Children’s Village in Orlando Florida. champion who placed fourth at the 2010 World The children visit parks and enjoy free admission to Artistic Gymnastics Championships. This special facilities and rides as well as additional attractions. day was held courtesy of the ICA and Roche The families have a car at their disposal as well as Pharmaceuticals Israel Ltd. an English speaking escort, as required. 6 families have gone on this trip over the past year. The project is coordinated by Mrs. Frieda Kornbrut. ‏Fun-filled days and performances for children with cancer sponsored by Tel-Aviv- ‏Carriage Theater Project Jaffa Municipality Through games, writing one’s life story, and other On Hannuka, the Tel-Aviv-Jaffa Municipality Events activities, the Carriage Theater staff aims to alleviate Dept. donated tickets for children with cancer to the the suffering of child cancer patients receiving Festigal show at the Mercaz Hayeridim (Exhibition treatments, and seeks to assist them in coping Center) and “Motek Shel Festival” at the Nokia with the disease and returning to their normal life Hall in Tel Aviv. Additionally, the Tel-Aviv-Jaffa routine. This project is run at Hadassah Medical Municipality gave out tickets to the Luna Park Center Ein Karem in Jerusalem, and is led by during the Passover vacation. The children and Mr. Erez Meshulam. their families enjoyed a fun-filled day, as well as refreshments specially prepared for them. 41 ‏”Young Adults - Embarking on Life” Project The Young Adults Embarking on Life group continues to hold meetings and activities with assistance from volunteers, in collaboration with “Ruah Tova” Association. The group serves as a source of inspiration, strength and support – crucial elements that empowering vulnerable young people who contended with cancer at the precipice of their adulthood, so that they may return to a “normal” young adult life. In addition to the young adults support group, led by ICA social workers throughout the year, about six trips were taken across Israel, accompanied by volunteers, and many social events were held during Jewish holidays (Hannuka and Purim parties, a Lag Ba’omer camp fire and sing-along, and more). In mid-August the young adults will embark on a traditional sailing trip off the coast of Holland. This time the group was led by ICA Central Region Social Worker, Irit Goldstein, Dr. Valeria Simanisti of Rambam Health Care Campus, volunteer Mrs. Sigal Ben Zion, and Young Adult escorts, Nir Segal and Orna Feder.

‏Continuing Education Courses, General Courses and Meetings for Professionals ‏The ICA is an institution approved by the Ministry training in oncology-related fields is not of Education for professional development offered in any university training program. credit (study fund). The organization finances professional continuing education courses • Continuing education course for interdisciplinary which form an important part of ICA’ s activity palliative care staff at Kibbutz Gavim, aimed for training professionals in treating cancer at enriching knowledge among community patients and their families. This targeted palliative care professionals (nurses and social 42 "Door Knock" Fundraising Campaign's Jubilee

workers) moderated by Prof. Lea Baider, Head 2011. of the Psycho-Oncology Unit at Hadassah Ein • A “Neck and Head Tumors” Course aimed at Karem Medical Center, and organized by ICA imparting basic knowledge in the treatment and Head Nurse, Mrs. Ronit Ovadia. Southern Region rehabilitation of patients with head and neck Social Worker Mrs. Rachel Ofir accompanied tumors opened in October 2011. the continuing education course in field work. • A seminar for oncology nurses entitled • A “Primary Palliative Care Nurses and “Innovations and Updates in Treating Pain” Community Health Course” opened at the end was held in early May at Beit Mati, ICA Offices of March at Beit Mati, ICA Offices in Givatayim. in Givatayim. The aim of the course is to expand the circle of patients in palliative care, to impart knowledge in palliative care, develop communication skills ‏Israel Psycho-Oncology Society with cancer patients and to strengthen ties with Conferences sponsored by the ICA: palliative care specialists. In September additional • A bi-annual seminar on “Life after Treatment courses opened in the central region and in the – the Patient and his Family” was held in south, for nurses on moshavim and kibbutzim early November 2010 at Beit Mati, ICA Offices (collective settlements). in Givatayim. The seminar discussed issues such as how the disease and its treatment affect • A three-tier course has recently opened to the functioning of the brain, loss of memory group moderators on “Intensive Short Term common in cancer patients, quality of life after Group Intervention in a Psychodynamic cancer diagnosis, childhood cancer, the impact Approach - also known as the “Train Group””, of prostate cancer on sexual intimacy and more. moderated by Dr. Zohar Rubinstein, a clinical and organizational psychologist from Tel Aviv • The Annual Israel Psycho-Oncology Society University. An additional course is scheduled to Conference was held in mid-March 2011 at Beit open in 2012. Mati, ICA Offices in Givatayim. The highlight of the conference was the arrival of Prof. Christoffer • A course “Fundamentals in the application Johansen of Denmark, Head of the Dept. of of psycho-social interventions with cancer Psychosocial Cancer Research and member of the patients and their families” moderated by Social Danish Psycho-Oncology Society, who delivered a Worker Margalit Drori, Head of the “Strong lecture. His visit was sponsored by the ICA. Together”Support Center in Givatayim, aimed at developing and expanding clinical knowledge and proficiencies in family intervention, assisting Seminar for Medical Students in understanding family-related processes and from Ben-Gurion University imparting practical tools to cope with crises June saw an intensive seminar attended by 50 experienced by cancer patients and their families. students accompanied by Prof. Shmuel Ariad, The course, geared toward oncology nurses Director of the Oncology Institute at Soroka opened in November 2010, and ended in March Medical Center in Be’er Sehva. The participants 2011. An additional course opened in September heard lectures on throat removal rehabilitation 43 delivered by Regional Speech Therapist, Mrs. to two long-time breast care coordinators. These Frieda Kornbrut, ICA Sexuality Consultant two nurses began their professional career under Mrs. Lena Kurtz delivered a lecture on sexuality the auspices and with financial support of the ICA and body image, Resource Center Director Mrs. – Mrs. Pnina Gabai, Breast Health Coordinator, Nira Tammuz gave an overview of ICA activity, of Ichilov Hospital and Ms. Mira Pecker of Mt. Mrs. Yonina Randler-Meller,Yad Lehachlama Scopus Hospital, Jerusalem. Coordinator, lectured on women’s rehabilitation following a mastectomy, and Mrs. Dana Veder- • Stoma Care Nurse Coordinators expanded Weiss, a Yad Lehachlama volunteer, shared her their knowledge by listening to a lecture delivered personal story with attendees, describing how she by Mrs. Lena Kurtz, ICA Sexuality Consultant, coped with breast cancer. on body image and self-image in health and in sickness, Mrs. Bella Algoshvilli, of Clalit Health Services and Ms. Haya Morag of Maccabi ‏Interest Group Meetings Healthcare Services presented case studies. ‏ Meetings of ICA specialty nurses, led by Head Nurse Ronit Ovadia, were held this year as well: • Meetings of Radiation Nurses from all medical centers are held at Beit Mati, ICA Offices in • Palliative care nurses convened at the ICA for Givatayim, moderated by Mrs. Sara Gardyn, enriching meetings: Rabbi Binyamin David Head Nurse, Radiation Therapy Unit at the Davidoff lectured on sexuality and fertility in cancer patients Comprehensive Cancer Center, Belinson Medical in the spirit of Jewish law, Mrs. Aliza Ackerstein Center. discussed a terminally-ill patients’ participation in medical research studies from the perspective of • Sexuality Interest Group led by Mrs. Lena the patient and the caregiver, Dr. Alex Weller, Kurtz, ICA Sexuality Consultant, convenes nurses lectured on the use of cannabis among cancer from all over Israel, who would like to further patients, Dr. Eitan Nachshoni lectured on mood develop this subject in the caregiving field they swings in cancer patients and end-of-life issues. are engaged in. The lectures recently held in the Social Worker Margalit Drori, Head of the ICA group discussed sex change surgery and prosthesis “Strong Together” Support Center in Givatayim, implant procedures, treating symptoms, and also accompanied the group. more. Additionally, communication simulations on this subject were also conducted. • The Breast Care Nurse Coordinators meeting featured Rabbi Binyamin David, who lectured ‏ Similar meetings are also held for social workers on sexuality and fertility and Dr. Merav Ben who care for patients, survivors and their families David, who lectured on innovations and clinical across Israel; these meetings are held at the ICA research studies on radiation. This year the nurses’ Offices in Givatayim. The following meetings meetings focused on redefining their role, and were held this year: changing their title from Breast Care Coordinator to Breast Health Specialist. An application for this • The Childhood Cancer Interest Group, featuring change was submitted to the Ministry of Health. a training forum for social workers assigned to At this year’s last meeting, the nurses bid farewell pediatric oncology departments, moderated by 44 "Door Knock" Fundraising Campaign's Jubilee

Social Worker Rivka Harel, psychotherapist coping strategies. and a couples and family therapist. The forum • The Breast Care Coordinating Social Workers consisted of three meetings throughout the course Interest Group held a meeting featuring a Breast of the year, aimed at training social workers and Cancer and Pregnancy workshop delivered by equipping them with tools for developing personal Dr. Tamar Karni, Senior Surgeon at Assaf Harofeh Medical Center. “Strong Together” - ‏ICA Support Centers For Patients, Survivors and Their Families “Strong Together” Center Givatayim

“The Strong Together” Center in Givatayim celebrates a decade of activity In early January, the Support Center in Givatayim celebrated a decade of activity, at a gala event attended by Mrs. Miri Ziv, ICA Director General, the Schneider Family, Center Director, Social Worker Margalit Drory, professionals and Support Center attendees. As the event drew near, a theater group consisting of patients who are active participants in the center, formed under the direction of Social Worker Limor Regev- Peretz and Mrs. Silia Bonoit. The group performed humorous skits “Confronting Life with a Smile”. Additionally, a performance was delivered by Topaz Rozen and Shiri Roth, female survivors who participated in one of the center’s support groups at the outset of its activity; in this performance these two women gave their own personal and moving account – “It’s not all hopeless”. “Namal Hateufa (Airport)”, the Airports Authority Band, performed a medley of Israeli songs. This was a unique and moving evening where one could get a sense of the closeness and homey atmosphere provided by the Center. The Support Center in Givatayim has grown from several support groups and physical activity lessons in 2001 to dozens of activities including support groups, treatment workshops and diverse physical activities.

45 ‏Support Groups Meetings and Support Groups Diverse support groups operate on a regular basis Support Groups dealing with different issues have at the Support Center: a support group for patients opened at the Support Center: Women and Cancer, coping with various cancer diseases, a support group Loss and Bereavement, and a support group for for young women coping with female cancers, a relatives assisting cancer patients. Additionally, support group for parents of children of school a special meeting devoted to various topics is age who have cancer, a support group for families held once a month for Arabic speaking patients of cancer patients, and a support group for those and survivors, moderated by Social Worker coping with loss and bereavement. Mrs. Hanan Kassem of the Oncology Center at Shaarei Zedek Medical Center. ‏Workshops Various workshops were held over the year, Activities and Workshops namely: expression and art, “Getting in touch The Center holds various activities on a weekly with your Heart”, “Ways of Finding Meaning”, basis: Pilates, chi Kong, art therapy, ceramics, belly coaching groups, a nature therapy workshop, a dancing and the list goes on and on. Every month, cooking class, and nutrition and healthy lifestyle a cosmetician arrives to give a pampering facial to workshops. A special belly dancing workshop patients. Likewise, a “playback” workshop was held was also held over the summer. In addition to the in honor of Purim, as well as a make-up workshop existing workshops, the center also hosts activities and a nutrition and healthy lifestyle workshop. that focus on the body-mind connection, such as yoga, feldenkrais, chi kong and pilates. April-May saw a “Survivors for a Healthy Lifestyle”workshop, in which cancer survivors ‏Lectures and Trips participated in a series of meetings on various topics, Monthly lectures are delivered on various topics moderated by health professionals. The workshop and trips to different sites in Israel are offered. is held in additional branches around the country This year there were trips to the Dead Sea, the throughout the year (for more information about Jerusalem area and Gush Etzion, as well as Acre this project please see chapter on “Rehabilitation and the surrounding areas. and Welfare”).

Lectures ‏Israel and Leila Alter Lectures on different topics are delivered on a monthly basis: happiness combined with a laughter Activity and Support workshop, the importance of physical activity for Center in Jerusalem patients and survivors alike. January saw the opening of the new “Strong Together” Support Center in Jerusalem that offers many diverse activities for patients, survivors and their families in the Jerusalem area.

46 "Door Knock" Fundraising Campaign's Jubilee

‏Inauguration Ceremony for the Israel Yaakov and Leila Alter “Strong Together”: Support Center and the Yitzhak Kukia Jerusalem Branch Offices

‏At a moving ceremony held in early June, volunteers, and many other guests. the treatment, while one family member the new ICA complex in Jerusalem opened ‏Jerusalem’s Mayor, Nir Barkat, put up a is inflicted with cancer. Barkat also signed in the presence of the city’s Mayor, Mr. Nir mezuzah on the doorpost and commended the World Cancer Declaration, calling for Barkat, ICA Director General, Mrs. Miri the ICA on its activity. Barkat noted that he a global fight against cancer diseases. The Ziv, a representative of the donor family, is proud of the ICA’s activity in Jerusalem, inauguration of this new complex enables Mr. Emanuel Blass, Chairperson of the and considers the cooperation between the significant expansion of ICA activity – for Jerusalem Branch, Advocate Etya Simcha, Municipality and the ICA to be of extreme patients, survivors and their families – in Director of the Hemato-Oncology Complex importance. Barkat also recounted that Jerusalem and the surrounding areas. at Hadassah Medical Center, Ein Karem, many families, including his own extended Prof. Dina Ben Yehuda, ICA representatives, family, have had to cope with the pain and

‏The Emanuel G. • A unique holistic body-mind coping group for patients including the study of holistic skills such Rosenblatt “Strong as: meditation, relaxation, chi kong, movement together”Activity and and breathing techniques, guided imagery, positive coping thoughts and art-mediated strategies. Support Center at Rosenfeld House, Haifa ‏Art Workshops and ‏Support Groups Body-Mind Activities The Haifa-based Support Center hosts diverse ‏The Center holds diverse workshops: support groups: • Bibliotherapy, consisting of various writing exercises, • A Coping Group for the main caregivers who helps participants release inner emotions. accompany the cancer patient throughout the • Movement and dance therapy, conducted on an stages of the disease. individual basis or in a group. • A Coping Group for relatives experiencing loss • Coaching for cancer survivors. and bereavement, to help participants part ways • Emotional Freedom Therapy techniques with their loved ones and continue with life’s • “Focusing” workshop skills routine. • Laughter Yoga 47 A selection of works made by the Support Center Participants in Haifa ‏Activities held at the ‏Support Groups The Center holds support groups for patients Ruthi Vrubell (Schneider) and their partners, as well as a support group for “Strong Together” Support couples – new cancer patients (who have developed Center in Afula the disease over the past year) and their partners, a support group for patients coping with chronic disease and a support group for couples and Dina ‏Support Groups for Patients longtime patients. A support group for cancer patients continues to run at the Center, led by social workers who assist ‏Body-Mind Workshops in enhancing coping and adaptation strategies in and Activities situations of duress. Diverse workshops were held over the past year, such as creative writing, psychodrama, guided Art Workshops and imagery, yoga, movement therapy (chi kong), Body-Mind Activities tai chi, feldenkrais, bone-building (bone density) This year saw diverse workshops and body-mind exercises and enhancement of cognitive functions Simone activities, namely: yoga, feldenkrais, hydrotherapy, (Feuerstein’s method). belly dancing (Middle Eastern dancing), music therapy, art therapy, Tibetan bowl workshop, ‏Arts and Leisure drawing, computers, and cooking therapy. ‏The center held many enrichment activities, such as music, drawing, computers, English, ceramics, ‏Trips and Lectures arts and crafts, flight workshop (aeronautics) and The Center members and their families went on a trip belly dancing. to Lake Hula area, and toured the site accompanied Shoshi by a tour guide. Additionally, they visited the Pre- ‏Welfare activities, support groups and additional historic Man Museum at Kibbutz Maayan Baruch workshops are held throughout the year and the Monument in memory of the IDF Helicopter within the community and at ICA branches Crash Victims at Kibbutz Dafna in Ilaniya. Similarly, (for more information please see Chapter on monthly lectures are delivered on various topics “Rehabilitation and Welfare”, page. 28) related to cancer coping strategies.

Bat-sheva

48 "Door Knock" Fundraising Campaign's Jubilee

‏Edy’s House – “Ma’agan” Support Center Be’er Sheva ‏In conjunction with the Israel Cancer Association

‏The ‘Ma’agan’ Support Center for Cancer Patients in the Negev celebrated a decade of activity and named the Center in honor of the late Edy Freedman of blessed memory

‏In early June, the Ma’agan Center celebrated its 10th anniversary and changed its name to the “Edy’s House”. The Center was established thanks to a donation to the University made by Solomon and Edith Freedman of blessed memory of New York, United States, through the Poliar Foundation, in memory of Edith Freedman’s parents, Benjamin and Sima Poliar, and thanks to the Israel Cancer Association, which lent assistance in equipping and operating the center since its establishment. entire southern region, and their families, such ‏During the 10th anniversary celebrations, the that patients from Arad also frequent the center Center changed its name to “Edy’s House” in on a weekly basis. honor of Edith Freedman, of blessed memory, ‏The center hosts lectures, yoga and tai chi workshops, who passed away in January 2010. Mr. Sol music and art workshops, physical exercise classes, Freedman, Edy’s husband, was present at the and more. There is a library, an information resource name changing ceremony. The President of center and computer rooms for surfing the web, a Ben-Gurion University in the Negev, Prof. Rivka play room for children whose parents participate in Carmi, delivered greetings at the ceremony, and the center’s activity, special programs and lectures was joined by Beer Sheva’s Mayor, Mr. Ruvik for children who have cancer, and social events – all Danilovich, ICA Director General, Mrs. Miri in a homey atmosphere, and free of charge. Diverse Ziv, Prof. Miriam Cohen, former Dean of the activities and events are held as part of the close Faculty of Natural Sciences, a representative cooperation between the ICA and “Ma’agan” of the patients and others. Support Center. The meeting between patients and ‏”Ma’agan” Center, headed by Prof. Pessach representatives of the National Insurance Institute Schwartzmann, has been in operation since in Be’er Sheva, for information exchange and to October 2000 in collaboration with the ICA clarify questions on “Cancer Patient Rights”, has and the Municipality of Be’er Sheva; this is a become a local tradition. The meeting is organized center that is geared toward cancer patients by Mrs. Rachel Ofir, ICA Social worker of the from all over the Negev, Be’er Sheva and the southern region.

49 Home Care Hospice

The Home Care Hospice service was The home care service boasts increased nurse established by the ICA in 1989 as Israel’s and physician staffing levels at the supportive first ever palliative home care service, to care unit over the past year: provide an optimal solution to advanced- stage cancer patients who prefer to remain • Dr. Abed Bashara joined medical staff Dr. Irit at home with their family and in a supportive Zaltz and Dr. Vladimir Chesnin; in addition to environment, and to enable them to achieve a Dr. Bashara’s work as part of the Home Hospice better quality of life. This service is also offered staff, he is also participating in a clinical trial to patients receiving active oncology treatment underway at the Cancer Hospice located at Sheba and experiencing severe symptoms. Medical Center and at the Palliative Clinic at the Oncology Institute at Sheba Medical Center. The service operates through the Home Hospice • An additional social worker, Mrs. Pedut Bir offices located at the Friedman House Hospice at joined social worker Mrs. Dalia Stern. Sheba Medical Center, funded and administrated by • Mrs. Iris Spivak, who successfully completed a the Israel Cancer Association. This service provides Ministry of Health course for nurses who coordinate care to patients who reside in the central region, the medicinal use of cannabis, joined the nursing within a 30 km radius of Sheba Medical Center, staff. Tel Hashomer; these are patients who suffer from severe symptoms and are in need of relief. This significant personnel growth has enabled Patients and their families are referred by different the unit to increase the number of patients hospital departments or by community physicians, who benefit from its services by 100% in nurses and social workers who are personally comparison to years gone by. acquainted with the patients; all patients undergo an admission procedure after a request for admission The end of July saw a visit of nurses from Thailand has been presented to the Admissions Committee who arrived to get an impression of the nature via the healthcare funds. of the activity and work conducted at the Home This service is operated by an interdisciplinary staff trained in coping with the complexities of the disease itself and complications deriving from treatments. The supportive home care staff is comprised of oncology nurses, physicians and social workers, under the direction of Mrs. Sari Cohen, Head Nurse and the Medical Director, Dr. Alexander Waller.

50 "Door Knock" Fundraising Campaign's Jubilee

Hospice service in Israel. The special visit reinforced The Home Hospice staff continues to serve as a the desire for collaboration in the future as well. clinical field for nurses studying in the post-basic oncology course. The staff consults guides and The Home Hospice staff continues to guide palliative supports community nurses and also continues care trainees during all stages of their study, and to collaborate with interdisciplinary staff in the continues to actively participate in course delivered community. to community nurses who engage in palliative care and who are enrolled in a course for palliative From August 2010 to July 2011, the Home nurses. Moreover, some of the staff is involved in Hospice has cared for 250 patients referred the steering committee of a research study on from all healthcare funds. “Sexuality among Terminally Ill Patients”.

‏The Sir Charles Clore Hostel

The Sir Charles Clore Hostel was dedicated oncology nursing care, as well as established by the ICA in 1976, with the diverse rehabilitation and welfare activities. help of a generous contribution made by The Clore Hostel caregiving staff, headed by Mrs. Roma Sir Charles Clore of blessed memory. Luria, possesses vast experience in palliative care as well as The ICA-operated Hostel is located in skills to assist in a wide range of complications that arise in Givatayim, adjunct to the ICA offices, oncology nursing care. The nurses maintain regular contact Beit Mati, in a building encompassing with physicians attending to patients at oncology institutes a lovely garden. The building recently and within community settings, and treat all complications underwent renovations for the welfare of arising from treatment. About 800 patients were treated A crochet/knitters club Hostel patients, with financial assistance was organized under the at the Hostel from August 2010 until the end of July supervision of Ms. Zila Perry, from the Clore Foundation, headed 2011, similar to last year’s figures. a Hostel patient. Pictured in the photo – crocheted by Dame Vivien Duffield, Sir Charles pieces made at the club. Clore’s daughter. The Hostel admits cancer patients who receive treatment at oncology institutes at hospitals located in the central region. The volunteers accompany the patients daily to one of three medical facilities in the central region (Sourasky, Sheba, Assuta or Beilinson). The patients receive oncology treatment and return to the Hostel every day, where they are provided with professional and A moving make-up session was held for Hostel patients as part of the “Look Good Feel Better” project. 51 Early January saw an informative meeting on An uplifting Purim party was held on Purim with patient rights and services at the Hostel. At grade 4-i students from “Amit” School in Modi’in, the meeting, led by Central Region social worker, accompanied by homeroom teacher Mrs. Zippi Levi, Irit Goldstein, a discussion was held with the and a group of parents, who came to lift the spirits Hostel residents about their rights and needs. The of the Hostel residents. This noteworthy endeavor participants were updated on various community was initiated last year by the school’s pupils who and ICA services, and received a personal and enthusiastically orchestrated this celebration once quick response to their questions; if necessary, again this year. The Hostel patients gathered in the they were referred to a contact person who could Cultural Hall, where they rejoiced and enjoyed a be of assistance. performance delivered by the students, who spared no effort to invest in costumes and content. As The Hostel residents celebrated Hannuka with a the party wound down, the students distributed group of adolesents of HaNoar HaOved VeHaLomed personal food baskets (misholoach manot) to each (Federation of Working Youth) Youth Movement, resident along with large and colorful hand-made Givatayim branch. The youth lit candles, sang parchment scrolls (the Book of Esther) that they Hannuka songs and distributed sufganiyot (jelly themselves designed. Kudos to Mrs. Shula Zak, doughnuts) provided by the Buaron Family, relatives Chairperson of the ICA Modi’in Branch, the driving of one the Hostel residents. spirit behind this moving initiative.

‏Seminars and Conferences

Israel Association of Midwives and Gynecology The First Israeli Oncosexology Seminar (Jerusalem) Conference in conjunction with the Israel Cancer The end of September saw a regional conference of Association the Israel Association of Midwives and Gynecology The first ever Israeli Oncosexology Seminar, at the Inbal Hotel in Jerusalem. The conference sponsored by the International Society for opened with greetings delivered by Chairman Sexuality, and the Israel Society for Sex Therapy, in of the Association’s Jerusalem Branch, Dr. Ariel collaboration with the Israel Cancer Association, Ravel. A special session was devoted to breast was held in early November at Yad Hashemona cancer updates for gynecologists, and discussed Hotel. Lectures and workshops were delivered subjects such as imaging, types of surgery used to by Dr. Woet Gianotten, one of the founders treat breast cancer, and genetically personalized of the International Society for Oncosexology, medicine. The ICA Director General, Mrs. Miri a physician, psychotherapist and sexologist Ziv, opened the session with a brief overview of boasting 25 years of experience, and an expert ICA breast cancer activity. in sexual rehabilitation of oncology patients and patients with disabilities. The seminar aimed to enrich knowledge and therapeutic capacities among professionals attending to cancer patients’ 52 "Door Knock" Fundraising Campaign's Jubilee

sexual health and who provide treatments that patients and her promising academic research impact sexuality. efforts. Likewise, ISCORT awarded Miri Ziv with a special gold medal, marking ISCORT’s 10th Seminar on “Sexuality and Fertility after anniversary, for her outstanding contribution to Bone Marrow Transplants” for Health the Society’s activities. Professionals This seminar was held at the end of December at Beit Mati, ICA Headquarters in Givatayim, under the direction of Mrs. Lena Kurtz, ICA Oncology Nurse and Sexuality Therapist. The seminar featured fascinating lectures such as “Graft-versus-host Disease (GVHD)” and more. Dr. Yeshurun Moshe, Dr. Ahinoam Lev Sagi, Prof. Dror Meirov and the event moderator delivered lectures at the meeting. The seminar closed with a personal account and a discussion featuring the lecturers.

Annual Conference of the Israeli Society for Seminar on cancer treatment that can cause Clinical Oncology and Radiation Therapy heart damage: damage mechanisms, damage (ISCORT) estimation, prevention and treatment Early January saw the 10th Annual Conference A seminar on cancer treatment that can cause of the Israeli Society for Clinical Oncology and heart damage was held in early January at Beit Radiation Therapy. This year the conference focused Mati, ICA offices in Givatayim, in conjunction on malignancies in women. Breast cancer was the with the Oncology Society, the Israel Heart Society, focal issue at the various meetings, and controversial the Israeli Working Group on Heart Muscle and subjects were also discussed, such as minimizing Pericardial Diseases, and the Israeli Working radiation therapy in breast cancer and complementary Group on Ecocardiography. Mrs. Miri Ziv, ICA treatment for endometrial and uterine cancer. The Director General delivered the opening address of conference featured lectures and seminars on topical the conference. Diverse subjects were discussed, issues, and local and international research studies namely the impact of chemotherapy and biological were presented. Lectures were also delivered by treatments on the heart, advanced methodology internationally renowned experts. This year, ICA for evaluating cardiac function, cardiac monitoring Director General, Mrs. Miri Ziv, presented awards and treatment for patients receiving chemotherapy, to two outstanding specialists: Dr. Raya Leibovitz- and case studies were presented. The conference Amit, of Sheba Medical Center, in recognition of was sponsored by Medison Pharmaceuticals. and appreciation for her professional work as a physician and as an outstanding investigator and Conference on Sexuality in Sickness and in for her humanitarian approach in patient care; and Health at Rambam Medical Center to Dr. Orit Kedar-Parson, of Rambam Medical A conference was held on Sexuality in Sickness Center, in recognition of and appreciation for her and in Health at Rambam Medical Center. The outstanding clinical skills, professional dedication, conference discussed diverse aspects of sexuality, diligence, wonderful interpersonal relations with such as the impact of cancer treatments on sexual 53 function, sexual function disorders in patients with ‏Annual Conference of the Israel Society of chronic pain, and results of a survey on nurses’ Pediatric Hematology and Oncology attitudes towards sexuality were also presented. The end of March saw the Annual Conference of the Mrs. Lena Kurtz, ICA Sexuality Consultant, also Israel Society of Pediatric Hematology and Oncology spoke at the conference. in Neve Ilan. The conference featured four guest lectures delivered by overseas experts, sponsored in Seminar for Professionals on the Implications part by the Israel Cancer Association: Dr. Blanche of Cancer on Child and Adolescent Sexuality Alter, of the Division of Cancer Epidemiology (ages 11-18) and Genetics Institute of the National Cancer In mid-February, a seminar for professionals on the Institute, Dr. Maria Domenica Cappellini, Chief Implications of Cancer on Child and Adolescent of the Hereditary Anaemia Center of Milan Italy, Sexuality between the ages of 11 and 18, was and Dr. David Malkin, Paediatric Hematologist held at Beit Mati, ICA offices in Givatayim. The of the Oncology Fellowship at the Hospital for seminar was held under the initiative and direction Sick Children in Toronto Canada. ICA Director of Mrs. Lena Kurtz, ICA Sexuality Consultant, General, Mrs. Miri Ziv wished Dr. Nili Remo and Mrs. Miri Ziv, ICA Director General, delivered and Prof. Ian Cohen well in their retirement, opening remarks. The seminar featured lectures on and presented ICA awards to two outstanding related topics, such as the Implications of Cancer specialists: Dr. Shulamit Barzilai Barbenboim on Physiological Sexual Development in Young and Dr. Michal Manisterski. The awards were People, Coping Emotionally, and more, delivered presented to them for their outstanding work and by Dr. Roni Shtarkeshel, Dr. Fuad Azam, Social their ongoing contribution to the field of pediatric Worker Dina Elad and Dr. Monique Peretz. The hematology in Israel. day concluded with a question and answer panel featuring the seminar experts. Seminar toward the implementation of the National Protocol for Childhood Acute 16th “Tmicha” Association - the Israeli Association Lymphoblastic Leukemia in Israel (ALL-INS of Palliative Care – Seminar 2010) Early February saw the 16th Annual “Tmicha” Early April saw a seminar at Beit Mati, ICA offices in Association Seminar on Palliative Care in Israel, Givatayim, in preparation for the implementation of held at the Conference Center at Airport City. the National Protocol this year. The seminar provided The conference discussed many issues related participants with a brief history on international and to palliative care in Israel, such as psycho-social national infrastructure deployment for the current aspects and attending to the cancer patient’s family, protocol and how it differs from its predecessors. developing palliative care services, palliative care Lectures were delivered on lab tests to diagnose research and education, balancing symptoms, leukemia and detect high risk groups, treatment nutritional support, sexuality at end of life, legal and its objectives, monitoring and follow up, aspects, medical cannabis as a form of treatment treatment complications and palliative care. The for oncology patients, and more. seminar concluded with discussion on organizational matters, reporting and communication between hospitals and centers in Israel and abroad.

54 "Door Knock" Fundraising Campaign's Jubilee

ICA Annual Conference on Breast and Prostate cell tumors, such as surgical approach, radiation Cancer Updates treatments, fertility complications, etc. Early April saw ICA’s annual conference on breast and prostate cancer updates, at the Leonardo City Tower Hotel in Ramat Gan, with hundreds of health professionals in attendance. The conference was held in conjunction with the Israeli Society for Clinical Oncology and Radiation Therapy, the Israel Association of Family Physicians, the Israel Society of Breast Diseases and the Israeli Urologic Oncology Association. Opening remarks were delivered by Mrs. Miri Ziv, ICA Director General, Prof. Shlomo Winker, Chairman of the Israel Family Physicians Association, Prof. Ofer Merimsky, Chairman of the from right to left: Prof. Kebudi, Prof. Ben Arush, who initiated this conference, and Dr. Calaminus, Israeli Society for Clinical Oncology and Radiation Photographer: Peuter fliter Therapy, Prof. Reuven Orda, Chairman of the Israel Society of Breast Diseases and Dr. Zohar Dotan, Supplementary Training in Disease-related Chairman of the Urologic Oncology Association. Data Collection Systems in conjunction with This was followed by five sessions: two sessions the Middle East Cancer Consortium (MECC) that discussed breast cancer updates, two that Early May saw supplementary training in disease- discussed prostate cancer updates and the last related data collection systems for head-neck session that discussed case studies. The seminar cancer, held at Beit Mati, ICA offices in Givatayim, was organized by “MEDICAL expo”. as part of the existing collaboration between the ICA and the Israel Center for Disease Control and Northern Israel Annual Pediatric Oncology the National Cancer Registry of the Ministry of Meeting Health. Lectures were delivered on epidemiology Early May saw the Northern Israel Annual Pediatric of head-neck cancer, risk factors, diagnosis and Oncology Meeting held at Rambam Healthcare follow-up, pathology, and surgical approach, Campus, headed by Prof. Myriam Ben Arush, and head-neck cancer treatment updates and in conjunction with the Israel Cancer Association, innovations. Mrs. Yehudit Fishler of the Ministry the Middle East Cancer Consortium (MECC) and of Health coordinates the training sessions each the Technion Faculty of Medicine. The conference year with great dedication. focused on germ cell tumors in children and adolescents and was attended by two guests of Eighth Annual Workshop Conference for the honor from abroad; Chair, International Society Prevention, Treatment and Accompaniment for Pediatric Oncology, Dr. Gabriele Calaminus of Cancer Patients and their Families of Germany, whose travel expenses were financed Mid May saw the Seventh Annual Workshop by the ICA, Prof. Dr. Rejin Kebudi of Turkey, Conference for the Prevention, Treatment and Division of Pediatric Hematology-Oncology, Istanbul Accompaniment of Cancer patients and their University, who also serves as President of the Turkish Families, held at the Cultural Center in Ness Ziona. Pediatric Oncology Group in her native country. The This conference is held annually under the auspices conference discussed various topics related to germ of the Israeli Association of Family Physicians, and 55 the Family Medicine Dept. of Tel Aviv University in cancer treatment and rehabilitation, palliative conjunction with the Israel Cancer Association. This care, family support and quality of life, integrating year the conference highlighted “Dilemmas and spiritual guidance in nursing, community oncology, Challenges Facing the Family Physician in Treatment and more. The seminar opened with a report on and Caregiving for Patients of Advanced Age”, and the Association’s activity, introductory lectures, and was dedicated in the memory of Dr. Erica Harel of the presentation of two awards for outstanding blessed memory. The conference opened with achievement granted by the ICA, presented by a panel that discussed the topic and consisted of Mrs. Miri Ziv, ICA Director General. One award, two workshops: decision making, and side effects presented for the development of a new service, of cancer treatment in very elderly patients, and was awarded to Mrs. Zipi Fuchs and to Mrs. how to cope with these phenomena. Yael Stern of the Rabin Medical Center, and an additional award for oncology nursing research The Institute of Pathology at Sheba Medical was presented to Mrs. Sirat Abu Hamid of Sheba Center hosts Prof. Ira J. Bleiweiss of New York Medical Center. The third session, which discussed Early June saw a unique event at the Institute of cancer survivors, opened with a lecture delivered Pathology at Sheba Medical Center, held in conjunction by Prof. Eliezer Robinson, Chairman of the ICA: with the Israel Society of Breast Diseases and the “Cancer Survivorship – Past, Present, Future”. Israel Cancer Association; this meeting hosted Prof. Ira J. Bleiweiss, a breast pathology and Moving Tribute to the Public Umbilical Cord oncology expert from Mt. Sinai Medical Center in Blood Banks in Israel held at Knesset (Israeli New York. This meeting consisted of two sessions, Parliament) the first session was dedicated to the Multi- Marking the approval of the standards regulating Disciplinary Forum and the second session, held the legislation of the Public Umbilical Cord Blood in the Institute of Pathology laboratory, reviewed Law in Israel and the collection of 25,000 units of unique pathological cases, which were presented by umbilical cord blood enabling the preservation of the participants. At the first session opening remarks 8,000 units of blood available for saving lives, the very were delivered by Prof. Iris Bareshek, Director of the first tribute to the Public Umbilical Cord Blood Banks Institute of Pathology at Sheba Medical Center, and was held at the Knesset. At this event, the Knesset Dr. Tanir Allweis, Chair of the Israel Society of Breast paid tribute to all those involved in this noteworthy Diseases. This was followed by a lecture delivered activity, in the presence of the Knesset Chairman, by Prof. Ira J. Bleiweiss on breast surgeries and MK Reuven (Rubi) Rivlin, Deputy Minister of breast pathology in a new era. The meeting was Health, MK Rabbi Yaakov Litzman, Chairman sponsored by Roche Pharmaceuticals Israel Ltd. of the Labor, Welfare and Health Committee, MK and Gamidor Ltd. Chaim Katz, MK Zeev Bielski, heads of academic instituions, physicians and experts specializing in Annual Seminar of the Israel Oncology Nursing this field, patients who received cord-blood stem Association cell transplants and cord-blood donors. MK Zeev Mid-June saw the annual seminar of the Israel Bielski, who endeavored a great deal to have this Oncology Nursing Association at Airport City. The law enacted, and Prof. Ayelet Shinar, Director of seminar was divided into six sessions that discussed the Magen David Adom Public Cord-Blood Bank diverse fields related to oncology nursing, such as presented a certificate of appreciation to the ICA radiation treatments, nutrition for cancer patients, for its support for this noteworthy project. 56 "Door Knock" Fundraising Campaign's Jubilee

Conferences of the Israel Society of Breast Diseases in conjunction with the Israel Cancer Association

• The end of November 2010 saw the Society’s annual meeting at the Royal Dead Sea Hotel. The meeting opened with greetings delivered by Prof. Reuven Orda, Chairman of the Israel Society of Breast Diseases. The conference was divided into three days, with each session focusing on various fields related to breast cancer. The highlight was the participation of lecturers Prof. Vered Stern of the John Hopkins Medical Institute, Baltimore on “Neoadjuvant Therapy – State of the art”; Prof. Giuseppe Viala of the European Institute of Oncology in Milan, who lectured on Senitel Lymph Node Evaluation, and Prognostic and Predictive Factors; and Prof. Umberto Veronesi, Head of the European Institute of Oncology in Milan, who lectured on Paradigms in breast cancer. Additional subjects discussed at the conference were: Perspectives on MRI, Oncoloplastic Breast Surgery, Monitoring for Early Detection Breast Scientific Meeting of the Urologic Oncology Cancer in Women, Quality of Life and Longevity Association following breast cancer treatment and more. The end of July saw a scientific meeting of the The conference concluded with a round table Urologic Oncology Association at Beit Mati, ICA discussion on breast cancer and pregnancy. offices in Givatayim. The meeting opened with greetings delivered by Dr. Ofer Yosefovitz, • A professional meeting of the Israel Society of Chairman of the Association, followed by lectures Breast Diseases was held in early April at Beit on several topics such as different approaches Mati, ICA offices in Givatayim, moderated by to taking prostate biopsies, HIFU (High Intensity Dr. Michael Kurtz, of Soroka Medical Center. Focused Ultrasound), treating radiation damage The meeting opened with greetings delivered and other subjects. A guest lecture was delivered by Prof. Reuven Orda, outgoing Chairman by Dr. Scott E. Eggener, of the University of of the Israeli Society of Breast Diseases, and a Chicago, United States, on active follow up and guest lecture delivered by Prof. W.D. Stein of targeted treatment. This meeting was sponsored the United States, on “Extending Treatment of by Astra-Zenica and Novartis. Breast Tumors with ixabepilone might lead to enhanced patient survival”. This was followed by a discussion on “Is underarm lymph node removal still justified following the diagnosis of an infected sentinel lymph node?” with Dr. Tanir 57 Allweis, Prof. Shlomo Shneibaum, and Dr. • Summer meeting of the Group was held in May Irena Jabliuk participating. The day concluded at Beit Mati, ICA offices in Givatayim, coordinated with chairmanship elections. by Prof. Uzi Beller, Director of the Department of Obstetrics and Gynecology at Shaarei Zedek • An additional professional meeting of the Medical Center. A scientific exhibition was held Israeli Society of Breast Diseases dedicated to with discussions on molecular genetics, pathology, Oncoplastics and Breast Cancer was held in new research studies on uterine malignancies, early July at Beit Mati, ICA offices in Givatayim. uterine sarcoma – pathology grading, adjuvant The meeting opened with greetings delivered by chemotherapy for women with high risk early Mrs. Miri Ziv, ICA Director General and Dr. Tanir stage endometrial cancer. Allweis, Chairperson of the Israeli Society of Breast Diseases. The meeting featured a discussion on oncoplastic surgery, nipple preservation and new breast surgical techniques. Towards the end of the meeting, the participants received global news from the ASCO conference.

‏Meetings of the Gynecological Oncology Group

• Winter meeting of the Group on: “The interrelationship between malignancies, pregnancy prevention and fertility control” was held in February at Beit Mati, ICA offices in Givatayim. The meeting focused on the relationship between malignant tumors and pregnancy prevention and fertility control, and lectures were delivered on this topic, such as the relationship between fertility treatments and malignancies, oral contraceptive use and malignancies, fertility preserving surgery in cervical cancer and germ cell tumors, and preserving ovarian reserve in gynecological malignancies.

58 "Door Knock" Fundraising Campaign's Jubilee

‏Professional Training

Encouraging participation Clinical Research Project of oncology departments The ICA continues to fund basic or clinical research projects conducted by oncology department interns in international EORTC at oncology institutes with the aim of encouraging clinical research studies research work in these settings. In view of the fact that precise data and proper conclusions are derived from broad-based research This year’s grant recipients were: studies, the ICA encourages Israeli centers to participate in international clinical research conducted • Dr. Rinat Bernstein, Sourasky Medical Center – under the aegis of the EORTC (the European Clinical Project on: “Correlation between ERCCI Organization for Research and Treatment of Cancer). expression and treatment response in women As an appendage of a large-scale project, some with metastatic triple – negative breast cancer, of the centers participating in high level clinical treated by platinum-based regimens”. research studies maintain high standard quality • Dr. Keren Cohen, Oncology Institute of the control. Prof. A. Kuten is a member of the Steering Shaarei Zedek Medical Center – Clinical project Committee of the EORTC Radiotherapy Group. This in palliative care, led by Prof. Nathan Cherney. year the ICA continues to support the participation • Dr. Damian Orban, Sheba Medical Center of Oncology Departments in EORTC Radiotherapy Oncology Institute – participation in a prestigious Group activities with the aim of encouraging them course delievered at FLIMS on the Process of to participate in European clinical research. Developing a Clinical Trial Protocol. The ICA supports the participation of research • Dr. Noa Shani-Shrem, Soroka Medical Center - students and interns in the annual conference of participation in a workshop on the development the Cancer Biology Research Center. of a zebrafish melanoma model in Edinburgh, The ICA finances the purchase of professional Scotland. literature and scientific journals for oncology • Dr. Mark Shilkrot, Rambam Medical Center departments in medical centers throughout the Institute of Oncology - advanced study course country. Thanks to this project, new and up to date on clinical and lab radiotherapy at the Cancer information is available to professionals. Likewise, Center in Ann Arbor, Michigan. the ICA Information Center is a resource available • Dr. Rinat Yerushalmi, Rabin Medical Center, to professionals, where they may conduct a search Belinson Campus – Development of the Productive of international computer databases. Parameter GRP87 to chemically treat breast cancer.

59 Travel Grants for Short-Term • Mrs. Doreen Mira, Oncology Institute, Sheba Medical Center - ESTRO course held in March Advanced Study Abroad 2011, in Italy. • Mrs. Alder-Buk Anat, Faculty of Medicine, Tel Aviv University – conference on New Characteristics • Dr. Felder Shira, Oncology Institute Sheba and Horizons in Cancer Research scheduled for Medical Center – ESTRO course held in June November 2011 in Lucerne, Switzerland. 2011 in London, Britain.

• Dr. Ash Shifra, Pediatric Hemato-oncology Dept., • Mrs. Granot Hila, Oncology Institute at Sheba Schneider Children’s Medical Center - application Medical Center – ESTRO course on Dosimetry for a travel grant for the International Society of held in October 2011 in Portugal. Pediatric Oncology conference held in October 2010 in Boston, United States. • Mrs. Kodsizda Azizala, Oncology Home Care Service Unit, Clalit Health Services – Palliative • Dr. Bardruma Rachel, Oncology Dept. at Conference, held 11-14 November 2011, in Rambam Medical Center – European Society Budapest, Hungary. for Therapeutic Radiology and Oncology 11th Congress on Physics and Radiation Technology • Dr. Kondel Yulia, Oncology Institute at Davidoff for Clinical Radiotherpay, held in June 2011 in Center – course on new technologies in radiotherapy London, England. held in March 2011 in Las Vegas, United States.

• Mrs. Ben-Ari Anat, Radiotherapy Institute at • Dr. Kraus, Aviva Hana, Pediatric Hemato-oncology Soroka Medical Center – course on IGRT techniques Dept. at Schneider Children’s Medical Center – and practical implementation, scheduled for Annual Bone Marrow Transplants Conference November 2011 in Amsterdam, Holland. held in April 2011 in Paris, France.

• Mrs. Ben-Gal Yael, Pediatric Oncology, Schneider • Mrs. Lev Shulamit, Orthopedic Oncology Dept., Children’s Medical Center - SIOP Conference held Tel Aviv Medical Center – advanced course study in October 2011 in New Zealand. on supporting adolescent cancer patients and their families, held in September 2011 in Memphis • Mrs. Cohen Maya, Urology Dept., Rabin Medical Tennessee, United States. Center, Belinson Campus – European Oncology Nursing Conference held in March 2011 in Vienna, • Dr. Lutzek Miroslav, Oncology Institute, Rambam Austria. Medical Center, Multi-disciplinary Cancer Congress held in September 2011 in Stockholm, Sweden. • Mrs. Dadosh Ruth, Radiotherapy Dept. at Hadassah Medical Center, Ein Karem – ESTRO • Mrs. Ohayon Regina, Oncology and Home course held in March 2011 in Athens, Greece. Care Unit, Clalit Health Care Services - Palliative Care Conference 11-14 November, in Budapest, • Mrs. Doreen Mira, Oncology Institute, Sheba Hungary. Medical Center – ESTRO course held in March 2011 in Italy. 60 "Door Knock" Fundraising Campaign's Jubilee

• Dr. Peres Weinstock Debby, Shalvata School, • Dr. Reshef Avi, Dept. of Surgery B, Sheba Medical Raanana and Maccabi Healthcare Services – Center, long-term advanced study course on advanced course study in Palliative Psychiatry Colon and Rectal Cancer, in Ohio, United States. scheduled for February 2012 in California – San Diego Hospice, United States. • Dr. Sela Eyal, Ear Nose and Throat Dept., Carmel Medical Center - long-term advanced study • Mrs. Porat Iris, Pediatric Hemato-oncology course on Head and Neck Surgery and Oncology Dept. at Rambam Medical Center – Annual Bone in Montreal, Canada. Marrow Transplant Conference held in April 2011 in Paris, France. • Dr. Tal Hadar, General Surgery Dept., Hadassah Medical Center, Ein Karem – long-term advanced • Mr. Seberdlov Yaakov, Pediatric Hemato- study course on Breast Surgical Oncology in oncology Dept., Schneider Children’s Medical Washington, Untied States. Center – Annual Bone Marrow Transplants Conference held in April 2011 in Paris, France. • Dr. Weiss Israel, Orthopedics Dept. Sheba Medical Center, long-term advanced study course • Mrs. Tonin Rina, Nursing School, Hadassah Medical on Orthopedic Oncology in Houston, Texas. Center, Ein Karem – Fifth Pan-Pacific Nursing Conference and Seventh Nursing Symposium on “Cancer Care” held in September 2011 in Invitations to Guest Hong Kong. Lecturers from Abroad • Dr. Wolf Ido, Oncology Dept. Sheba Medical • Dr. Shlomit Perry, Israel Psycho-oncology Center – AACR conference held in April 2011. Association, initiated the invitation of Prof. Christoffer Johansen of Denmark to lecture at the seminar of the Psycho-oncology Association, ‏Travel Grants for Long- March 2011. Prof. Johansen delivered two lectures: “Psychosocial Problems During the Term Advanced Study Cancer Trajectory” and “The Burden of Cancer • Dr. Galinski-Tzoref Dalia, Oncology Dept., Survivorships”. Hadassah Medical Center - long-term advanced study course on Gynecology and Palliative Care • Dr. Miri Sklair, Breast Imaging Unit, Sheba Medical in Toronto Canada. Center, initiated the invitation of Dr. Thomas Stavros of the United States who is an international • Dr. Nesher Lior, Dept. of Internal Medicine Heh, expert on Breast Ultrasound, to lecture at the 2nd Soroka Medical Center – advanced study course Joint US-Israel Breast Imaging Update held in July on Joint Replacement in Toronto, Canada. 2011.Dr. Stavros delivered several lectures on this subject, such as the Anatomy of the Breast, • Dr. Peretz-Avraham Galit, Hemato-oncology Evaluating Nipple Discharge, Complicated Breast Dept., Soroka Medical Center - long-term advanced Tumors, and more. study course on Bone Marrow Transplants from a Donor in Portland, Oregon, United States. 61 • Dr. Efrat Dagan and Dr. Dorit Pud, Nursing for the Prevention of Cancer Morbidity and Dept, Haifa University, initiated the invitation Mortality, held in May 2011 in Ness Ziona. of Dr. Andrea Marie Barsevick to lecture at the conference on “Challenges in Research and • The Israel Cancer Association supported the Treatment in Complicated Health Care Situations”, International GENOMEL Research Consortium, March 2011. a unique project that monitors the human genome, held in May 2011 (for additional information, • Prof. Myriam Ben-Harush, Chairperson of please see the Chapter on “Public Information the Society of Pediatric Hematology Oncology and Education”). initiated the invitation of Dr. Blanche Alter of • The Israel Cancer Association supported the the United States to lecture at the Annual Pediatric 3rd Annual Conference of the Israel Society for Hematology Oncology Conference, March 2011. Cancer Research (ISCR) held at the end of May Dr. Alter delivered two lectures on : Inherited 2011 (for additional information please see the Bone Marrow Failure Syndromes: Benign Feature, Chapter on “Research”). and Inherited Bone Marrow Failure Syndromes: • Prof. Nadir Arber, Director of the Integrated Malignancy. Center for the Diagnosis and Prevention of Cancer at Tel Aviv Medical Center, requested • Dr. Daniel Duek, Chairman of the Israel Society of financial support for theAnnual Conference Colon and Rectal Surgery, initiated the invitation of the Cancer Biology Research Center, held of Dr. Stanley M. Goldberg of the United States in September 2011 in Safed. to lecture on “What’s New in the Management of FISTULA-IN-ANO” at the Annual Society of Colon and Rectal Surgery Conference in October ‏Summer Grants 2010. The ICA continues its summer grants program for medical students at oncology institutes. This year’s • Prof. Myriam Ben-Harush initiated the invitation grant recipients were: of Prof. Gabriele Calaminus of Germany to lecture at the Northern Israel Annual • Maayan Pollak, received a grant for a summer Pediatric Oncology Meeting held by the Pediatric program at the Oncology Institute at Soroka Medical Center, Be’er Sheva. Hematology Oncology Dept. at Rambam Medical • Neta Geva, received a grant for a summer Center, May 2011. Prof. Calaminus delivered two program at the Oncology Institute at Soroka lectures on germinal tumors (in and outside the Medical Center, Be’er Sheva. brain). • Oded Yaakovi, received a grant for a summer program at the Oncology Institute at Sheba Medical Center, Tel Hashomer. ‏Support for Professional • Omer Shwartzman, received a grant for a summer program at the Oncology Institute at Conferences Sheba Medical Center, Tel Hashomer. • Dr. Roberto Einbinder, Family Medicine Dept., • Idan Barzilai, received a grant for a summer Clalit Healthcare Services, Central Region, requested program at the Oncology Institute at Sheba th financial support forthe 8 Annual Conference Medical Center, Tel Hashomer. 62 "Door Knock" Fundraising Campaign's Jubilee

• Badarna Hiba, received a grant for a summer The Israeli Oncology program at the Oncology Institute at Rambam Nursing Society: Medical Center, Haifa. • An award for developing a service for cancer • Nir Noimark, received a grant for a summer program at the Oncology Institute at Rambam patient groups was presented to Mrs. Zippi Medical Center, Haifa. Fuchs and Mrs. Yael Stern of Rabin Medical • Mr. Ivgeny Plotkin, received a grant for a Center. summer program at the Oncology Institute at Shaarei Zedek Medical Center, Jerusalem. • An award for promoting nursing through research was presented to Mrs. Sirat Abu Hamid of Sheba Medical Center. ‏Awards This year the ICA presented annual awards to ‏The Israel Society of Pediatric physicians and nurses who care for cancer patients Hematology Oncology and demonstrate professionalism in their work ‏Two outstanding researcher awards were and outstanding interpersonal relationship skills presented to Dr. Shulamit Barzilai Barenboim with their patients. The relevant professional and Dr. Michal Manistersky for their outstanding associations select the award recipients who in work and their ongoing contribution in the area turn receive the award at the specific association’s of pediatric hematology oncology. annual conference. The 2011 ICA award winners were:

The Israeli Society for Clinical Oncology and Radiation Therapy (ISCORT) The outstanding specialist awards were presented to:

• Dr. Raya Leibovitch-Amit, of Sheba Medical Center, Tel Hashomer, in appreciation for her professional work as an outstanding physician and investigator and for her humanitarian approach to her patients. • Dr. Orit Keidar-Parson of Rambam Medical Center in appreciation for outstanding clinical skills, dedication, diligence, wonderful interpersonal relations with patients and her promising research- academic efforts. 63 ‏International Conferences

‏Annual Conference of the The 11th Annual Northern Israel European Coalition against Oncology Conference – Joint Breast Cancer (Europa Donna) ISCORT-AROME Symposium in Milan, Italy on Personalized Therapy of Mrs. Sara Brum, a long-time ICA “Yad Lehachlama” Breast Cancer and Cancer of (Reach to Recovery) volunteer, and a member of the Head & Neck the Israeli Forum of Europa Donna, represented Early February saw the 11th Annual Northern the organization at the Annual Conference of the Israel Oncology Conference held in Haifa. As European Coalition against Breast Cancer, held at the every year, hundreds of participants attended the end of September in Italy. The conference featured conference, including nurses, technicians, physicists, lectures on fascinating topics: Dr. Peter B. Dean welfare workers, physicians and leading Israeli and of Finland reported on a Swedish research study international research scientists, hailing even from that recorded a 43% decline in mortality thanks to the Palestinian Authority. The conference featured mammography screening, Dr. Carlo La Vecchia enriching lectures delivered by the top local and of Italy lectured on the impact of lifestyle on breast global experts on focused and personalized therapy cancer and more. Likewise, joint workshops were of breast cancer and cancer of the head & neck. held on how to work towards eradicating the health The annual conference was initiated by Prof. inequality prevailing between different European Abraham Kuten Director, Division of Oncology, countries in all that concerns treatments and services Rambam Health Care Campus, and was sponsored offered to breast cancer patients, and additionally, by the ICA, the Technion Faculty of Medicine, the presentations were delivered about activities to Israeli Society for Clinical Oncology and Radiation improve public awareness, and the list goes on Therapy (ISCORT) and the Rambam Health Care and on. At the workshop, Sara presented activities Campus. The conference took place in conjunction conducted in Israel to heighten public awareness with AROME (Association of Radiotherapy and of breast cancer, namely: seminars for women Oncology of the Middle Eastern Area) an organization recovering from breast cancer and young breast established five years ago that assembles oncology cancer patients, art projects, Comprehensive Breast experts from 21 countries of the Middle East and Health Centers, and the Mobile Mammography the surrounding region. Prof. Kuten, who also Vehicle, that helps narrow the gaps in mammography serves as a member of the Executive Committee of screening compliance between central regions and AROME, represents Israel in this organization. 12 the periphery of Israel, and more. members of the Executive Committee participated at the conference, among them the organization’s President, Prof. Yazid Belkacemi of Monaco.

64 "Door Knock" Fundraising Campaign's Jubilee

‏Mrs. Miri Zvi, ICA Director General, has been chosen by the American Cancer Society (ACS) to serve as Global Cancer Ambassador to support the fight against cancer

Mrs. Miri Ziv, ICA Director General and member of the Executive Committee of the Union for International Cancer Control (UICC) has been chosen to serve as a Global Cancer Ambassador by the American Cancer Society (ACS). September 2011 Prof. Abaham Kuten,Photo credit: Pyoter Fliter saw a High-Level Meeting on the Prevention and Control of Non-Communicable Diseases (NCDs) ‏Second US-Israel (including cancer) of the UN General Assembly in New York, attended by heads of state, dignitaries, Breast Imaging Update and leaders from across the globe. The aim of Mid-July saw the Second US-Israel Breast Imaging the meeting was to set global policy guidelines Update. This unique conference, held for the second for contending with these diseases - a golden time under the initiative of Prof. Rachel F. Brem opportunity to make cancer a global priority. of the U.S. and organized by Dr. Miri Sklair-Levy, Mrs. Miri Ziv was chosen by virtue of her activity Director of the Breast Imaging Unit at Sheba Medical as ICA Director General and in view of the fact that Center, Tel Hashomer, was aimed at expanding the she has initiated and served as the driving force knowledge of radiologists and imaging technicians behind the implementation of projects advancing regarding the diagnosis of benign and malignant the fight against cancer in Israel. Additionally, Miri breast tumors. The conference featured enriching suffered the loss of both her son and brother, who lectures on this topic, using ultrasound to evaluate solid tumors, guidelines on how to use the MRI, and more. The ICA sponsored the participation of Dr. A. Thomas Stavros, Medical Director and Senior Radiologist of the University of Colorado, U.S.

65 succumbed to cancer. While preparing for the special UN meeting, Miri Ziv represented Israel Prof. Eliezer Robinson, ICA at an unprecedented event held in New York in Chairman, was granted two June that was organized by the American Cancer international appointments: Society and orchestrated by cancer survivors and activists. This meeting was held to put a face on the only off-shore member of the global cancer burden and engage the UN and the ASCO Cancer Survivorship its member states in addressing the global cancer Committee and a member of issue. Upon the approach of the event, under the “THE ASCO POST” Editorial slogan: “We Can, We Should, We Will Conquer Advisory Board Cancer”, the ACS invited 80 inspirational “Global Ambassadors” from around the world who have Prof. Eliezer Robinson, ICA Chairman, a compelling story to tell about how the disease was appointed to serve as member of the is affecting their countries, their lives and their ASCO Cancer Survivorship Committee (The families. Additional meetings were held at the UN American Society of Clinical Oncology), the so that the different delegations could encourage only non-American member of this Committee. their governments to lend support on a global scale Additionally, Prof. Robinson was invited to to the fight against these diseases. ICA Ministry serve as a member of the International Editorial of Health Director General, Prof. Roni Gamzu, Advisory Board of the ASCO POST published invited Mrs. Ziv to join the delegation to be led by by the American Society of Clinical Oncology. acting Minister of Health, Rabbi Yaakov Litzman. This is a prestigious journal for oncology professionals who treat the disease from different professional angles. The ICA is proud of Prof. Robinson’s many achievements and commends him on his appointments that will lead the Israeli healthcare system and the world on the path to enhanced healthcare services for cancer patients and survivors.

From right to left – Ann Lise Ryel CO Norwegian Cancer Society, Princess Nikky of Nigeria of the Breast Cancer Foundation and Miri Ziv, ICA Director General

Miri Ziv with the Israeli Ambassador to the UN, Mr. Ron Prosor, who, only several days after being appointed to this important position, took the time to meet with Miri, along with Consul Mrs. Shuli Davidovitch, who undertook to do their utmost to promote Prof. Robinson this issue. 66 "Door Knock" Fundraising Campaign's Jubilee

Research

Each year, the ICA awards dozens of fellowship The late Alter Jacob Israel grants to physicians in medical centers and to & Layla Environment and scientists in research institutes and universities throughout the country. This involves basic, clinical Epidemiologic Research and epidemiological research, as well as studies Foundation: investigating the psycho-social aspects of the disease • Dr. Dalit Modan-Moses, of Sheba Medical Center, and the coping strategies of cancer patients and for her study on “Vitamin levels in pediatric and their families. Prof. Yossi Yarden heads the ICA adolescent patients with malignant diseases”. Research Committee and Mrs. Sabrina Cassuto • Dr. Lital Keinan-Boker, of Haifa University, for oversees the Research Committee. her study on “The effect of breastfeeding and infant nutrition on childhood cancer risk”. Fellowships for Research Scientists: The Buksnbaum-Neta Foundation: The Ber Lemsdorf Memorial Fund: • Prof. Sidi Yehezkel and Dr. Avni Dror of Sheba Medical Center, for their study on “The • Dr. Ayoub Nabieh of the Technion, for his study role of promoter associated RNA (paRNA) in the on “High-throughput Mapping of Target Genes regulation of Surviving Expression”. Regulated by the Histone Demethylase Activity of • Prof. Fibach Eitan, Dr. Perlman Riki and KDM4C” in memory of the late John Furman, Dr. Dina Ben Yehuda of Hadassah Medical Chairman of the Israel Cancer Association from Center, Ein Karem Campus, for their study 1976-1990. on “Genetic stability of hematopoietic stem • Dr. Elana Kadmon of Hadassah Medical Center, cells in healthy individuals and patients with Ein Karem Campus, for her study on “The myeloproliferative diseases”. Perceptions of Israeli Women with Breast • Prof. Rubinshtein Avraham and Dr. Nissan Cancer Regarding the Role of the Breast Care Aviram of Hebrew University, for their study Nurse throughout all Stages of Treatment: A on “Multi-target novel PNA constructs for early Multi-Center Study”, in memory of the late diagnosis of colorectal cancer by luminal oriented Prof. Nathan Trainin, Chairman of the Israel molecular imaging”. Cancer Association from 1991-1995. • Prof. Lavi Sara of Tel Aviv University, for her study on “Genomic instability and tumorigenesis: heterochromatin contraction and the generation of extrachromosomal circular DNA”.

67 A grant from the Boaz Adar Memorial infection and the risk for squamous cell carcinoma Foundation was awarded to Prof. Deborah of the head and neck area in Israel: A multicenter Fass of the Weizmann Institute of Science, for study”. her study on “Inhibiting Disulfide Formation in the • Prof. Ron Apte of Ben-Gurion University, for Extracellular Matrix to Disrupt Stromal Support of his study on “Involvement of microenvironment- Tumor Cell Survival and Metastasis”. derived IL-1 in tumor dormancy and relapse in breast cancer”. The Susan G. Komen for the Cure non-profit • Dr Esti Yeger-Lotem, of Ben-Gurion University, organization, which seeks to increase global awareness for her study on “A network biology approach of early detection to save lives, empower people, to decipher melanoma pathways”. ensure quality care for all and energize science to find the cures, awarded a research fellowship to Prof. Ron-Natan Apte of Ben-Gurion University, Israel Cancer Association for his study on “Involvement of microenvironment- Annual Research Day derived IL-1 in tumor dormancy and relapse in breast cancer”. Dozens of leading cancer research scientists participated in the third Israel Cancer Association From the proceeds of a fundraising concert to promote Research Day held in early October at Beit Mati, bone marrow research in honor of Mr. Menashe ICA Head Offices in Givatayim. At the opening Menny, a research fellowship was awarded to session, greetings were delivered by Prof. Yossi Dr. Amir Orian (Oryan) of the Technion, for his Yarden, Chairman of the ICA Research Committee, study on “Targeting RNF4, a co-factor essential for who initiated this annual Research Day, and wnt-myc pathway in Multiple Myeloma”. Mrs. Miri Ziv, ICA Director General, who gave a brief overview of ICA activity. The opening lecture was moderated by Prof. Rafi Catane, Outstanding Researcher Chairman of the Department of Oncology at Sheba Medical Center and was delivered by Grants were awarded to: Prof. David Sidransky, a cancer researcher from • Dr. Zvi Fridlender of Hadassah Medical Center, Ein Johns Hopkins University in Baltimore, United Karem Campus, for his study on “Characterization States on “Personalizing Cancer Therapy Today”. and polarization of tumor associated neutrophils The morning session which focused on genetics, in thoracic malignancies”. biological and chemical responses was moderated • Prof. Idit Shachar of the Weizmann Institute of by Prof. Israel Vlodavsky of the Technion, and Science, for her study on “The role of CD84 in lectures were delivered by Prof. Ronit Sarid, the interaction between chronic B lymphocytic Prof. Reuven Reich, Dr. Yifat Abadi-Korek and leukemia (B-CLL) and its microenvironment, and Dr. Yuval Shaked. At the intermission, participants in the regulation of leukemia cell survival”. were invited to take a look at posters that displayed • Dr. Neta Erez of Tel Aviv University, for her study many research studies that were financed by the on “Defining the role of fibroblast-mediated ICA. The afternoon session was moderated by inflammation in mammary carcinogenesis”. Prof. Uri Nir, Dean of the Faculty of Life Sciences • Dr. Ilana Kaplan of Tel Aviv Sourasky Medical at Bar-Ilan University, and featured lectures delivered Center, for her study on “Human papillomavirus by Dr. Itai Ben-Porat, Prof. Benny 68 "Door Knock" Fundraising Campaign's Jubilee

Dekel, Dr. Mary Bakhanashvili and Prof. based on research activity judged to be world- Arie Admon. A round table discussion was held leading. Since the organization’s inception, its thereafter on ”Oncology: future perspective – activity has been sponsored and accompanied where will we be in 2030?” moderated by Dr. Noa by the ICA on an ongoing basis. The end of May Ben-Baruch, Director, Department of Oncology saw the Third Annual Conference of the ISCR, at Kaplan Medical Center and featuring lecturers which was held at the Givat Ram Campus of the Prof. Abraham Kuten, Prof. Eitan Galon, Dr. Hebrew University in Jerusalem. The conference Gal Merkel, and Prof. Gidi Rechavi. The day was attended by 300 scientists and physicians ended with an announcement regarding the and featured lectures delivered by leading cancer outstanding posters – those of Dr. Ella Evron researchers hailing from Israel and abroad. of Assaf Harofeh Medical Center, Prof. Arie The highlight was the participation of two leading Admon of the Technion, and Prof. Jacob Gopas scientists from abroad, Prof. J.H.J. Hoeijmakers of Soroka Medical Center, who were awarded of Holland and Prof. Mariano Barbacid of Spain; with cash prizes. additionally, dozens of research studies were presented in poster format.

The Third Annual Conference of the Israeli Society for Cancer Research (ISCR) The Israeli Society for Cancer Research (ISCR) has set its sights on convening all Israeli cancer research - scientists – in academic institutions, hospitals, government institutes and the private sector - to promote collaborative efforts among Israeli cancer research scientists and between Israeli scientists and their overseas colleagues and to facilitate mutually productive relationships that will help achieve the overall objective: improving outcomes in cancer prevention and treatment,

69 The following is a list of the research fellowships awarded by the ICA for 2011:

Inst. + Researcher Research subject Funded By Prof. Siegal Tali Monitoring of circulating tumor- ICA USA, from Golf proceeds Dr. Lavon I. specific DNA in brain tumors - Hadassah Medical a promising strategy for clinical Center,Ein- Karem, and biological follow-up. Jerusalem Prof. Shachar I. The role of CD84 in the interaction The Estate of the late Lea Bartal Weizmann Institute between chronic B lymphocytic of Sceince, Rehovot leukemia (B-CLL) and its microenvironment, and in the regulation of leukemia cell survival. Dr. Kadmon E. The Perceptions of Israeli Women The Ber-Lehmsdorf Memorial Hadassah Medical with Breast Cancer Regarding Fund in memory of the late Center,Ein- Karem, the Role of the Breast Care Prof.Nathan Trainin Jerusalem Nurse throughout all Stages of Treatment: A multicenter study Prof. Kupiec M. Genetics of telomere length Lee and Harvey Poppel, Florida Tel-Aviv University maintenance. Dr. Arama Eli A novel nonapoptotic physiological Weizmann Institute of cell death pathway. Sceince, Rehovot

Dr. Yeger-Lotem Esti A network biology approach to The Estate of the late Lea Bartal Ben Gurion University. decipher melanoma pathways. Beer- Sheva Dr. Ella Sklan Establishing the role of Hepatitis Tel-Aviv University C virus non-structural protein 5A in viral assembly using live cell imaging- implications to viral inducted Hepatocellular Carcinoma. Dr. Sprecher Eli The genetic basis of Generalized Dr. Nelkenbaum Gila Basaloid Follicular Hamartoma Dr. Sarig Ofer syndrome. Tel Aviv Sourasky Medical Center 70 "Door Knock" Fundraising Campaign's Jubilee

Inst. + Researcher Research subject Funded By Prof. Cohen M. Cancer related fatigue in old and The Estate of the late Lea Bartal Prof. Pollack S. young breast patients: assessment Haifa University of the relationship between emotional symptoms and immune dysregulation and the moderating role of psycological and genetic factors.

Prof. Baider L. Between loss and hope: The Estate of the late Lea Bartal Dr. Merims S. Appraising the needs of elderly Hadassah Medical cancer patients’ caregivers. Center,Ein- Karem, Jerusalem

Dr. Mabjeesh N. Optimization of bladder cancer Nancy and Peter Brown Prof. Kam Z. therapeutics using cell-based Tel Aviv Sourasky assays. Medical Center Dr. Keinan-Boker L. The effect of breastfeeding and The late Alter Jacob Israel Haifa University infant nutrition on childhood and Layla Environment and cancer risk. Epidemiologic Research Foundation Dr. Blum Galia Cathepsin Photodynamic Tel-Aviv University Quenched Activity Based Probes for Detection and Targeted Cancer Therapy.

Dr. Kaplan I. Human papillomavirus infection The Estate of the late Lea Bartal Tel Aviv Sourasky and the risk for squamous cell Medical Center carcinoma of the head and neck area in Israel: A multicenter study.

Prof. Friedman E. Defining new genes that Mrs. Linda R. Kaminow Sheba Medical Center, underlie inherited predisposition Tel Hashomer to breast cancer in Ashkenazi Jewish women.

Dr. Zuckerman T. Phylogentic analysis of single Mrs. Dorothy R. Freiden, in Rambam Medical leukemia cells, in the study of memory of Philip and Mary Center, Haifa relapse mechanisms. Phillips

71 Inst. + Researcher Research subject Funded By Dr. Shibolet O. Exploring a novel oncogenic The Hebrew University role for Endoplasmic reticulum of Jerusalem (ER) - stress signaling in hepatic carcinogenesis in mice and man. Dr. Gavrilov V. Valproic Acid in combination Ben Gurion University, with chemoradiotherapy using Beer- Sheva gemcitabine for enhanced treatment of unresectable locally advanced pancreatic cancer. Dr. Mandel Mathilda Assessment of drug interactions The Estate of the late Sheba Medical Center, and cross reactivity between Grimberg Paolina Tel Hashomer Hypericin scheduled to enter a Phase II-b clinical study in glioblastoma patients with recurrent disease,and other drugs functioning through similar or different mechanisms. Dr. Berger R. TMPRSS2: ERG Gene-fusion The Estate of the late Sheba Medical Center, promotes Epithelial to Grimberg Paolina Tel Hashomer Mesenchymal Transition in Immortalized Human Prostate Epithelial Cells. Dr. Shomron Noam MicroRNA-Pharmacogenomics: The Estate of the late Tel-Aviv University microRNAs may contribute to Grimberg Paolina patient cancer drug resistance.

Prof. Fass Deborah Inhibiting Disulfide Formation in The Boaz Adar Memorial Weizmann Institute of the Extracellular Matrix To Disrupt Foundation Sceince, Rehovot Stromal Support of Tumor Cell Survival and Metastasis. Dr. Gilad W. Vainer Clinically classifying the triple David and Rhoda Chase Dr. Karen Meir negative breast cancers by DEUS Hadassah Medical (Discretely Expressed Unique Center,Ein- Karem, Sequences) Genes. Jerusalem Prof. Hanani Menachem Chemotherapy-Induced ICA USA, from Golf proceeds Dr. Halpern Naama Neuropathic Pain: A New Approach Hadassah Medical Center, to Mechanisms and Therapy. Ein- Karem, Jerusalem 72 "Door Knock" Fundraising Campaign's Jubilee

Inst. + Researcher Research subject Funded By Dr. Avni D. The role of promoter associated Buksnbaum-Neta Foundation Prof. Sidi Y. RNA (paRNA) in the regulation Sheba Medical Center, of Survivin expression. Tel Hashomer Dr. Nabieh Ayoub High-throughput Mapping of Target The Ber-Lehmsdorf Memorial Technion, Haifa Genes Regulated by the Histone Fund in memory of the late Demethylase Activity of KDM4C. John Furman Dr. Erez Neta Defining the role of fibroblast- The Estate of the late Lea Bartal Tel-Aviv University mediated inflammation in mammary carcinogenesis. Dr. Ben-Yehuda Dina Genetic stability of hematopoietic Buksnbaum-Neta Foundation Prof. Fibach Eitan stem cells in healthy individuals Dr. Perlman Riki and patients with Hadassah Medical myeloproliferative diseases. Center,Ein- Karem, Jerusalem Prof. Apte R. Involvement of microenvironment- Susan G. Komen for the Cure Ben Gurion University, derived IL-1 in tumor dormancy Beer- Sheva and relapse in breast cancer. Dr. Orian (Oryan) Amir Targeting RNF4, a co-factor Technion, Haifa essential for wnt-myc pathway in Multiple Myeloma. Prof. Neufeld G. The roles of the plexin-A4 receptor Technion, Haifa and its semaphorin-6B ligand in tumor angiogenesis and tumor progression. Prof. Assaraf Y. Impaired FPGS splicing as a novel Technion, Haifa mechanism of antifolate- esistance in acute lymphoblastic leukemia. Prof. Keisari Y. Are DNA damage and repair Tel-Aviv University mechanisms responsible for differences in the sensitivity of solid tumors to a novel radioactive treatment utilizing intratumoral Ra-224 loaded wires, which spread in the tumor atoms emitting lethal alpha particles? 73 Inst. + Researcher Research subject Funded By Prof. Rubinshtein A. Multi-target novel PNA constructs Buksnbaum-Neta Foundation Dr. Nissan A. for early diagnosis of colorectal cancer by luminal oriented molecular imaging. Dr. Avni Orly Target-dependent function of ICA USA, from Golf proceeds Technion, Haifa Polycomb group proteins in T helper (CD4+) cells. Prof. Lavi S. Genomic instability and Buksnbaum-Neta Foundation Tel-Aviv University tumorigenesis: heterochromatin contraction and the generation of extrachromosomal circular DNA. Dr. Fridlender Z. Characterization and polarization The Estate of the late Lea Bartal The Hebrew University of Tumor associated neutrophils in of Jerusalem thoracic malignancies. Dr. Volovitz Ilan Development and use of a Prof. Ram Z. spontaneous model for brain Tel Aviv Sourasky tumors in dogs to model the effect Medical Center of the ‘Split immunity’ method to immunologically treat brain tumors. Dr. Modan-Moses D. Vitamin D levels in pediatric The late Alter Jacob Israel Sheba Medical Center, and adolescents patients with and Layla Environment and Tel Hashomer malignant diseases. Epidemiologic Research Foundation Dr. Bonstein Lilach Identification of diagnostic ICA USA, in honor of Herme’ Dr. Haddad N. and therapeutic tools for the De-Wyman Miro Rambam Medical Center, prevention of immune platelet Haifa refractoriness in patients diagnosed with acute myeloid leukemia. Dr. Lovan D. Effects of regimen-dependent Haemek Medical Center chemotherapy (maximal tolerated dose Vs. low dose metronomic) on tumor angiogenesis in breast cancer: clinical and laboratory studies. Dr. Onn Amir The biology of pleural effusion in Dr. Damianovich Maya patients with lung cancer. Sheba Medical Center, Tel Hashomer 74 "Door Knock" Fundraising Campaign's Jubilee

Inst. + Researcher Research subject Funded By Dr. Shaulian E. JunB inhibits autophagy: The Ber-Lehmsdorf Memorial The Hebrew University mechanisms and implication on Fund of Jerusalem chemotherapy-induced cell death. Prof. Mandelboim O. Learning from viruses: The Hebrew University identification of novel cellular of Jerusalem microRNAs which enable tumor escape from NK cell attack. Prof. Sherman L. Role of human papillomavirus in Tel-Aviv University the pathogenesis of skin cancer: Transforming functions of the viral E6 and E7 genes. Prof. Ast G. Exonization in cancer. Tel-Aviv University Dr. Rahat M. Role of miR-146a in iNOS Louis and Marcia Carmel Medical regulation in mouse renal cell Schneider Fund Center,Haifa carcinoma: Translational inhibition (ICA USA) as means to escape macrophage- induced apoptosis. Prof. Aqeilan R. Role of the Wwox tumor The Polishook Family (ICA USA) The Hebrew University suppressor in the pathogenesis of Jerusalem of osteosarcoma.

Prof. Reich R. Lysyl oxidase-like enzymes in tumor The Ber-Lehmsdorf Memorial The Hebrew University progression in ovarian carcinoma. Fund in memory of the late of Jerusalem John Furman Prof. Katzav-Shapira S. The role of Vav1 and its responsive Barry Neustein in memory of The Hebrew University genes in lung cancer development. Irving Neustein of Jerusalem Dr. Varon D. Platelet derived microparticles Dr. Gofrit Ofer content and properties as a marker Hadassah Medical for prostate cancer progression. Center,Ein- Karem, Jerusalem Dr. Tadmor T. Efficacy of transduced B-CLL cells The ICA friends in Switzerland Bnei Zion Medical Center with Herpes Simplex Virus (HSV) vector Encoding human 4-1BBL to produce an anti tumor immune response. 75 Inst. + Researcher Research subject Funded By Dr. Markel G. Targeting CEACAM1 for novel Sheba Medical Center, cancer therapy. Tel Hashomer Dr. Haran T. High throughput studies on Technion, Haifa sequence-specific binding of wild type p53, mutant p53, and second-site suppressor mutations, to DNA target sites . Prof. Karin N. The role of CCR5 ligands in cancer Technion, Haifa of the prostate. Prof. Admon A. Development of a new method Technion, Haifa for blood based cancer diagnostic. Dr. Shaked Y. The regulatory role of SDF-1 and Jane and Richard Karp Technion, Haifa bone marrow derived CXCR4+ cells in the growth of metastases following chemotherapy. Prof. Ganot I. Photothermal Imaging System Tel-Aviv University for Diagnosis of Oral Cancer. Dr. Israeli Y. Novel methods for targeted The Hebrew University therapy of pancreatic carcinomas- of Jerusalem killing cells expressing VICKZ. Dr. Sarid R. Functional characterization of the The Ber-Lehmsdorf Memorial Bar Ilan University, interaction between the KS-Bcl-2 Fund in memory of the late Ramat-Gan encoded by KSHV and the putative Prof. Nathan Trainin glioma tumor suppressor gene product (PICT-1/ GLTSCR2). Dr. Cohen C. Targeting of multiple malignancies Bar Ilan University, by T-lymphocytes engineered to Ramat-Gan express NK receptors. Prof. Kerem B. The molecular events leading to Mr. David Brown in memory of The Hebrew University replication stress and genome Beatrice K. Brown of Jerusalem instability in cancer development. Dr. Bentur L. Examining the acute impact of Rambam Medical Center, smoking hookah on the respiratory Haifa system.

76 "Door Knock" Fundraising Campaign's Jubilee

Inst. + Researcher Research subject Funded By Dr. Mardor Y. The effect of infusate temperature Sheba Medical Center, Tel on convection-enhanced drug Hashomer delivery in normal rat brain. Dr. Parvari R. Tubulin-specific chaperone E The ICA friends in Switzerland Ben Gurion University. (TBCE): A possible novel player in Beer- Sheva cancer and drug response. Dr. Wreschner D. Eradication of MUC1-expressing Tel-Aviv University cancer cells via the MUC1 SEA module. Dr. Goldberg M. Novel insights concerning RAP80, Mr. Adam Brown The Hebrew University a novel DNA damage response of Jerusalem protein involved in heredity breast cancer. Dr. Hirshberg A. Oral lichen planus - a risk factor for Tel-Aviv University the development of oral cancer. Epidemiological and molecular cytogenetic study. Prof. Werner H. Evaluation of the proliferative Tel-Aviv University activities of insulin analogues in tumor cells. Dr. Haran M. Blocking CD74 pathway as a novel Kaplan Medical therapeutic approach in chronic Center,Rehovot lymphocytic leukemia. Dr. Karni R. The role of the splicing factor The Hebrew University of hnRNP A2/B1 in breast cancer Jerusalem metastasis and identification of its target genes. Dr. Mayner V. Identification and characterization Dr. Goldberg Y. of patients with deficiency in Hadassah Medical mismatch repair (MMR-D) Center,Ein- Karem, among individuals with clinical Jerusalem features of NF1. Prof. Vardimon L. Aberrant expression of the Tel-Aviv University proto-oncogene c-Jun in glioblastoma cells. Dr. Goldberg H. Evaluation of radiation induced Prof. Kuten A. cardiotoxicity by Multi-detector computed tomography. 77 Memorial Funds Donated to ICA

• The Boaz Adar Memorial Fund established by by students and young doctors working in the Yael and Shimon Adar, in memory of their son Oncology Division at the Rambam Health Care Boaz, for the provision of research grants. Campus in Haifa. • The Israel Jacob Alter Memorial Fund for • The Raya (Rela) Golombo Memorial Fund the provision of an annual research grant for bequeathed by the late Raya (Rela) Golombo outstanding research project in environment in memory of Reuven and Meir Golombo and and/or epidemiology. their mother Sonya Golombo; Miriam Gerster • The Israel Jacob and Layla Alter Memorial and her parents Raphael Gerster and Rela (Raya) Fund for the operation of the Activity Support Gerster-Golombo née Kaplanowitz; Sonya Center for cancer patients and their families. Lev, husband Yossef and their daughters Kasnya • The Lea Arbel Memorial Fund to finance training and Avigail, who perished in the Holocaust; programs for para-medics who attend to cancer Yossef Golombo and Dina Kaplanowitz. patients. • The Ronit Greenfas Memorial Fund for special projects. • The Ben Eliezer Avigdor Memorial Fund for • The Simon and Irma Gross Memorial Fund the support of activity for children who have for cancer research. cancer. • The “I Care” Fund in memory of the late Ofira • The Ber-Lehmsdorf Memorial Fund managed Navon, for the support of psycho-oncology by executors of the estate of the late Dr. Ber- conferences, workshops and seminars. Lehmsdorf of Switzerland, for the provision of • Joint Headquarters of Quality Assurance research grants. Fund • The Chaya and Naftali Bloch Memorial Fund • The Yehudit Kleinberger Memorial Fund of bequeathed by the late Chaya Bloch for the Munich for the provision of research grants. provision of research grants. • The Charlotta Kolber Memorial Fund bequeathed • The Annetta Cherna Fund, bequeathed by the by the late Charlotta Kolber for the provision of deceased to finance activity on behalf of child research grants. cancer patients. • The Mina Margot Laveh Memorial Fund for • The Sir Charles Clore Foundation in support the support of cancer research. of maintaining the Sir Charles Clore Hostel in • The Mathilde Recanati Memorial Fund for Givatayim. the support of special programs advancing the • The Ethel Cohen Memorial Fund for the fight against cancer. provision of cancer research grants. • The Tamar Rodich Memorial Fund established • The Rivka Dror, Esther and Leon Arditi, Miriam by her son Ilan Rodich to support Hospice and and Shlomo Hasid Fund for cancer research Home Hospice Care (special programs). and the purchase of medical equipment. • The Miriam Eva Sharoni (Stern) nee Lang • The Dina and Zalman Goldberg Memorial Memorial Fund established by her husband, Fund for the promotion of research conducted Avraham Sharoni, to support ICA activities. 78 "Door Knock" Fundraising Campaign's Jubilee

• The Alexander Smidoda Memorial Fund • The Hanna Uldak Memorial Fund, for the bequeathed by the deceased for the provision purchase of computers for children who have of research grants. cancer, as part of the Hope for Life project. • The Leah and Yosef Solomon Memorial Fund • The Moshe Wolf Memorial Fund for the bequeathed by the late Yosef Solomon to provision of cancer research grants. finance fellowship grants. • The Ronni Yudison Memorial Fund, established • The Miriam and Benjamin Stanton Fund by the deceased’s husband, Meir Yudison, for established by Miriam and Benjamin Stanton the provision of research grants. of England, for the support of cancer research. • The Ronit Zilberfarb (Mer) Memorial Fund for financing a stomach cancer research fellowship.

Data Collection and Follow-up, Equipment, Construction and Development

The National at Carmel Medical Center, has so far accumulated Mammography Project data on 4 million tests. The ICA funds data quality control each year. The ICA assisted in establishing an infrastructure Following an ICA-initiated discussion at a meeting for mammography device quality control and also of the Israel National Oncology Council, a special helped fund the purchase of new equipment for task committee was formed to recommend rules screening centers across the country. Approximately of procedure reflecting further aspects to be 58 centers in operation have Ministry of Health implemented by the Ministry of Health. (Further approval for medical equipment quality and information on the National Mammography Program radiation levels. The Ministry stipulates that each may be found in the “Early Detection” chapter and center run regular tests to examine image quality the “Information and Education” chapter). and film development procedures. Fifty-one mammography centers currently operate under clinical quality assurance, as part of the joint Upgrading National ICA-Ministry of Health National Mammography Protocol of Childhood Acute Project. This ICA-funded program supervises and controls imaging, surgery and oncology data. Lymphatic Leukemia The database of this program, headed by Prof. Gad The ICA continues to provide financial aid to collect Rennert of the National Disease Control Center and process data on children afflicted with acute 79 lymphatic leukemia and who are undergoing treatment according to the National Protocol, which is a unique extension of the German Protocol – BFM. All statistics are processed with ICA funding by the Department of Statistics at Hebrew University. The Protocol is coordinated by Prof. Batya Shtark and Prof. Shai Izraeli. Since the protocol’s inception some 19 years ago, disparities in survival no longer exist among children who contracted leukemia and received treatments at various medical centers. Additionally, there is no longer a gap between the survival rates of Jewish and Arab children afflicted with the disease. The past decade has seen the development of methods for submicroscopic detection of leukemia cells, whereby intensive treatment in patients Prof. Myriam Ben-Arush. The ICA finances two at low risk for recurrence may be reduced, thus trips a year for Israeli delegates in this Protocol and evading long-term treatment damage and enabling assists in funding a part-time post for a technician the detection of high risk patients who require who conducts the molecular biology tests at Sheba intensive treatment with potentially life-saving Medical Center at Tel Hashomer and Schneider impact. The ICA has assumed the task of assisting Medical Center, for the rest of the medical centers in the upgrade of this method until its effectiveness throughout the country. is proven. The ICA assists in upgrading the Israeli Protocol for Children with Acute Lymphoblastic Leukemia, aid which enables all pediatric oncologists ICA-funded Israel Genetic in Israel to provide the most advanced and up- Analysis Consortium to-date treatment. The National Protocol was upgraded in May this year and joined the New The institutes engaging in cancer genetics research European Protocol. continue to conduct the joint and multi-center study on the Genetics of Breast Cancer and Ovarian Cancer in Israel. Prof. Efrat Levi-Lahad of Shaarei Involvement of Pediatric Tzedek Hospital coordinates the Consortium in Oncology Wards in Israel in collaboration with the Sheba, Rambam, Rabin, Sourasky Wolfson, Kaplan, Soroka, Sha’arei the treatment of Children Tzedek, Assaf Harofeh, and Nahariya Medical with Rhabdomyosarcoma Centers. and other Sarcomas according The Consortium is also conducting a research study to the European Protocol under the direction of Prof. Efrat Levi-Lahad, For the past three years, Israel has been involved in conjunction with Prof. Mary Claire King of in the European Protocol for the Treatment of Washington University, Seattle. Over 660 female Children with Soft Tissue Sarcomas, coordinated by BRCA1 and BRAC2 gene mutation carriers in Israel 80 "Door Knock" Fundraising Campaign's Jubilee

and the United States were examined in this research. at the Ministry of Health in a format defined and This study, published in a highly reputed scientific formulated by the Data Collection and Follow up journal, demonstrated that genetic modifiers may Committee. Institutes are required to regularly have a significant impact on the risk of contracting report on statistics relating to disease staging a specific type of malignancy among BRCA1 or data at diagnosis, as well as information relating BRCA2 gene mutation carriers. to the date of demise and cause of death of About 3,000 male and female gene mutation patients. In order to implement this project, carriers have been entered in the Israeli the ICA provides funding for data collection database; the ICA supports Consortium activity and analysis clerks at 14 oncology centers and also financed the purchase of software, and throughout the country. provided funding for the post of a research nurse whose job it is to coordinate the research activity. The Bnei Zion Medical Center in Haifa and the The ICA ascertains that public medical Barzilai Medical Center in Ashkelon have recently institutes attending to cancer patients are joined this initiative. Ha’emek Medical Center provided with the necessary funding for the in Afula and Maccabi Health Care Services are purchase of equipment, construction and soon to join the program as well. renovation of medical departments, and for the provision of medical services:

The Israel Center for Disease ICA provides financial Control of the Ministry of Health assistance that allows hospitals The National Cancer Registry is an important to purchase medical equipment entity that enables the evaluation of intervention Financial assistance was approved for “Ma’ayanei programs and the design of the oncology network. Hayeshua” Medical Center in Bnei Brak for the Since the ICA funded its establishment in the purchase of a mammography device for the Center’s 1960s, there has been productive collaboration Mammography Institute. between the two. This year, at the request of Prof. Tami Shohat, the Director of the Israel Center for Disease Control of the Ministry of Health, the ICA has been providing Earmarked donations for funding for the post of a quality control supervisor the construction of medical to represent the National Cancer Registry, and has departments and the purchase been fleshing out this position. of medical equipment The Israel Cancer Association building in Jerusalem was inaugurated this year at a gala ceremony (for Cancer Patient Databases additional information, please see the “Strong In the past, the ICA installed computer systems Together” Chapter). The purchase of the building in oncology institutes, with the aim of enhancing was made possible by the estate in memory of Israel database quality and cancer registry records. Every Jacob and Layla Alter of blessed memory. year, patient data collected from oncology institutes are transferred to the Cancer Data Collection Unit 81 Volunteers and Local Fundraising Events

Thousands of energetic and dedicated ICA cancer with the audience. Mrs. Rivka Balistra, volunteers dispersed in over 70 branches Branches Dept. Manager thanked the Mayor for all over Israel actively participate in diverse his contribution, the Branch Chairperson and the events throughout the year for the wellbeing dedicated volunteers who do noteworthy work. of cancer patients and their families and the The guests enjoyed the meal, captivating dancing promotion of ICA targets. These activities and a raffle. include: conferences, seminars, lectures, information booths and community health promotion activities, support meetings, and various performances and events, the proceeds of which go directly to the ICA. Some of these events have become a long- standing tradition.

Brief overview of the fundraising events held Tiberias by ICA Branches Tiberias Branch and Chairperson Ms. Dalia Slutzki, initiated the 2nd Annual Young Talent Contest at Ashdod the multidisciplinary school “Nofarim Bagalil”. The end of December saw the traditional gala The school staged a huge production of “Kochav held by Ashdod Branch. The event took place Nolad” (A Star is Born), which they performed at at the Laguna Al Hahof Halls, sponsored by the the Yad Sheetrit Cultural Hall in Tiberias. The project city’s Mayor, with hundreds in attendance. The coordinators, Ms. Orna Yair and Ms. Inbal Rozen participants opened their pockets and bought put great efforts into producing this event. tickets to this gala event to assist cancer patients. The competition was held with unprecedented The tireless Branch Chairman, Mr. Moshe Banai, enthusiasm, featuring numerous contestants didn’t spare any effort and with the help of the who showed great determination and persistence branch volunteers, organized an enjoyable and while vying for the 10 spots as finalists. 18 young moving event. Heartwarming greetings from talents reached the finals, delivering 10 impressive Ashdod’s mayor, Dr. Yehiel Lasri, opened the performances to the large audience. In keeping with ball. Dr. Lasri, who lost his wife this year to cancer, the original competition, the “star” is chosen via emphasized the importance of the fight against the SMS text messages and the contest is overseen by disease, and shared his personal story of battling judges and professionals, teacher representatives 82 "Door Knock" Fundraising Campaign's Jubilee

and parents. Until a final decision is made, the audience enjoyed the stand-up performance give by comedian Menny Ozeri. Placing first were dancersAteret Nahum, Raz Binyamin, Eden Ben Ezra, Tom Zarchi, and Gal Abadi. Tair Bahbut placed second in the singing category and Sapir Kakun placed third in the singing category. Thanks to the productive collaboration between the school and the Tiberias Branch, all the proceeds from the event were dedicated to ICA’s commendable activity. Mr. Zvika Biran, Head of the Northern Branches and Chairperson of the Tiberias Branch, Ms. Dalia Slutzi, greeted the audience and the students and thanked all those who participated in this noteworthy activity. Branch volunteers also attended this event. Kudos for this wonderful initiative!

audience, ICA Chairman, Prof. Eliezer Robinson and his wife; Director of the ICA Branches Dept. and Door Knock Fundraising Campaign Manager, Mrs. Rivka Balistra; Northern Branches Director, Kiryat Haim Mr. Zvika Biran, Social Coordinator at the IAF The Kiryat Haim high school youth band prepared Technological College, Ms. Billy Miller, and, a moving and special surprise a day after the Door tireless Chairperson of the Kiryat Haim Branch Ms. Knock fundraising campaign. The band staged the Sarka Morgenstern, who greeted and thanked musical “The Wizard of Oz” at Beit Nagler, delivering all the guests who honored the event with their a performance featuring lavish costumes and amazing presence, and all the band members for their moving sets which offered the audience an enjoyable and performance. The front rows were occupied by high quality experience. Ms. Zippi Horesh, Vice a group of physically impaired youth and young Principal of the high school, moderated the event. adults who are confined to wheelchairs and reside Among those attending were: Dr. Dudi Goshen at Beit Kessler, whose tickets were donated by Mr. Managing Director of the Kiryat Haim High School Adi Baliblau. All proceeds from the performance who opened the performance and greeted the were dedicated to ICA activities. 83 New Israel Cancer Association Branch opened in Kiryat Bialik

A new Israel Cancer Association Branch in Kiryat Bialik was inaugurated in February at the Volunteer House “Makom Balev” (a place in the heart), and the event was attended by many guests. The ceremony opened with greetings from Mr. Zvika Biran, ICA Northern Branches Director, and Branch Chairman, Mr. Sammy Benisti. The branch provides guidance, assistance and support to patients and their families in different ways: by enhancing patients’ quality of life through lessons and workshops to be delivered at the Beit Hamitnadev (Volunteer House), as well as by holding meetings and lectures, and disseminating information concerning patient rights and services.

Unique collaborative dresses were on display in the magazine’s October projects dedicated to edition, and were then sold at a gala event featuring a unique and impressive fashion show and a public advancing the fight auction. Alon Livne, Alian Stollero, Gideon against cancer: Oberson, Karen Oberson, Maya Nagari, Yosef, Lilach Algerbali, Dafna Levinson, Na’ama Bezalel, Belle Mode magazine and and others were among the leading designers ICA joint breast cancer who participated in this project and attended the awareness campaign event. In addition to the spectacular fashion show In early October 2010, Breast Cancer Awareness and lavish buffet, every woman who attended the Month, and marking Breast Health Day of the event received an exclusive bracelet consisting of European Breast Cancer Coalition, Europa Donna, a Hamsa Hand charm and a pink ribbon designed hundreds of distinguished guests filled the Cassiopeia by Sagit Revivo. The event opened with moving Hall at the Arena Shopping Mall in Herzliya joining speeches from Mrs. Miri Zvi, ICA Director General, forced to achieve one important objective: increasing Haim Revivo, event producer and business man, awareness of breast cancer and the importance of Mr. Oren Revah, CEO of Elcalil, representative of early detection. BelleMode magazine owned by Estée Lauder in Israel, and Tali Zonenfeld-Barzilai, Haim Revivo and Jacky Ben Zaken, contacted 12 magazine editor. The event was moderated by of Israel’s leading fashion designers and received performing artist Sharon Haziz, who recovered their consent to donate a dress they designed. The from breast cancer, and pop singer Tzvika Pick 84 "Door Knock" Fundraising Campaign's Jubilee

Photo credit: Reuven Schneider captivated the audience with his vocal performance. Among the guests were many celebrities such as Ofira Asayag, Gil Riva, Shelly Gafni, Ofek Kairi, Moshe Datz, Arik and Niva Ben Zino, Eyal Ben Simhon, Moshe Edri, Haim Castiel, Yoav Gross, Lea Shnirer, Sorela Katorza, Haim Sakal, Nir Sevilla, Rani and Hila Rahav, Karin Donsky, Marina Kavisher, Dana Dankner and Lee Greenbau, Shay Avital, and others.

85 The Israel Cancer Association took an active part in the Jerusalem International Marathon events

The end of March 2011 saw the first-ever Jerusalem International Marathon marking the story of the Jerusalem’s mayor, Mr. Nir Barkat, awarded city of Jerusalem through the ages, rooted in 3000 Miri a certificate of appreciation which bore the years of history. The marathon, coinciding with inscription: “To the Israel Cancer Association in a special 3-day EXPO exhibit, was divided into appreciation for your contribution to the success three races. A popular race extending 4.2 km was of the Jerusalem Marathon”. Two days later, dedicated to the fight against cancer diseases. A ICA’s popular heat, attended by 1000 spectators, unique was held at the Sports, Health and Leisure began as Mrs. Miri Ziv, ICA Director General, and Expo was held at the Jerusalem International Mr. Eli Yonas, CEO Mizrahi Tefahot Bank, sounded Convention Center at Binyanei Ha’ooma, and was the starting gun. At the end of the heat, ornate open to the public and to thousands of marathon medals were awarded to all the participants and a runners who participated in the event. As an huge happening was held, featuring entertainment organization which endeavors to promote a healthy stages and activities enjoyed by tens of thousands lifestyle in Israel, the ICA actively participated in of visitors who frequented the site. all the events, including the health and sports exhibit, and the prestigious launch evening held at the Mamilla Hotel. At the exhibit, the ICA set up a distinguished and impressive booth. About a week previous to this, a gala evening of the international marathon was held at Mamilla Hotel. Mrs. Miri Ziv, ICA Director General, greeted and thanked the participants, Jerusalem municipality, and Mizrahi Tefahot Bank, who sponsored the popular marathon heat. Later on in the evening,

Miri Ziv, ICA Director General and “Door knock” Fundraising Campaign Mr. Eli Yonas, CEO Mizrahi - Tefahot Chairman, Presidet and CEO of Shufersal Ltd., Bank Sound the starting gun Efi Rosenhaus, participating in the marathon 86 "Door Knock" Fundraising Campaign's Jubilee

‏Friends of the ICA Abroad

Friends of the ICA chapters worldwide – in the Nancy and Peter Brown and by Jane and Richard United States, Canada, Germany, Switzerland, the Karp. Dozens of groundbreaking cancer research Netherlands and the United Kingdom – continue fellowships were reserved by guests who attended their devoted support for the ICA and continually the events. These fellowships will be awarded to and persistently promote the tireless battle against distinguished Israeli scientists in ICA’s fight to find a cancer. cure for cancer. ICA USA Board President Mr. Bruce This assistance is greatly appreciated and held Koppel said “We were so pleased to have had Prof. in high esteem, as overseas donations enable Ciechanover in Palm Beach to meet our donors the ICA to attain significant achievements in the and discuss Israel’s groundbreaking research”. promotion of research and support for patients: As a young scientist and physician, Prof. Ciechanover the development of treatment modalities and received research fellowships from ICA and served as rehabilitation, enhancement of quality of life, and a member of its Research Committee for a decade, promotion of the fight against cancer diseases in where he got an up-close look at the Association’s Israel on all fronts. activity to promote research, prevention and early detection and to enhance patients’ quality of life. As proof of his appreciation for ICA’s support, United States of America Prof. Ciechanover has been serving as Honorary President of ICA since 2009. At the November 2011 Annual Meeting of Israel Cancer Association USA (ICA USA), Mr. Bruce S. Koppel was elected as President of the Board of Directors for 2011-2012. Special thanks to Immediate Past President Mr. Peter Brown, who, we are sure, will continue to be a major pillar promoting ICA USA activities for the patients and against the disease. ICA also congratulates Mr. Bruce S. Koppel on his appointment as ICA USA President of the Board of Directors, and thanks the devoted committee members for years of selfless volunteer work.

Last January, Nobel Laureate Scientist and ICA’s Honorary President, Prof. Aaron Ciechanover, addressed intimate gatherings of donors in Palm Beach homes on the topic of “Cancer therapy and personalized medicine – there is hope at the end (L-R) Mrs. Nancy Brown, Prof. Aaron Ciechanover, and Mr. Peter Brown, former President of ICA USA of the tunnel”. The unique events were hosted by Board of Directors. 87 ICA USA organized several spectacular events, Mr. J. Scott Carpenter’s many years of experience including ICA USA’s 2012 Gala, “Israel – A Place in Our as a Middle East expert were evident in his insightful Hearts”, celebrating Israel’s many accomplishments presentation coined “Israel: An Asset at a Time on February 22nd in Palm Beach, Florida. Mrs. Ari of Revolutionary Change in the Mid-East” at ICA Rifkin, a native of Israel, and Mrs. Gail Worth USA’s Annual Membership Brunch. The brunch, co-chaired the fundraising event to support ICA’s held in December 2011 in Palm Beach, was cancer research fellowships. The evening featured attended by more than 130 of the association’s a Photography Exhibition displaying photographic patrons. Co-Chairmen of the annual event were vistas of life in Israel, captured by Mrs. Ari Rifkin Ann and Richard Sommer, and Nancy and Ellis and Mr. Ferenc Illenyi, as well as a panoramic Jay Parker III. view of African landscapes and candid wildlife images, courtesy of Mrs. Ari Rifkin and Mr. Eric Zvejnieks. Guests also enjoyed a virtuoso Musical Interlude performed by the renowned Houston Chamber Symphony concertmaster and violinist Mr. Ferenc Illenyi, as well as a Live Auction, dinner and dancing.

(L-R) Mr. Bruce Koppel, President of ICA USA Board of Directors, and Mr. J. Scott Carpenter, Membership Brunch Guest Speaker.

112 golfers participated in ICA USA’s second annual “Pitch In for Cancer Research” Golf Classic, to support groundbreaking cancer research in Israel. The golf tournament was held in April, 2011 at the exclusive Banyan Golf Club in West Palm Beach. Lauren and Jeremy Schneider, ICA USA board members, chaired the 2011 Golf Classic.

ICA USA’S donations to promote cancer research for 2011 were provided by: Lee and Harvey L. Poppel; Nancy and Peter Brown; Mrs. Linda R. Kaminow; Rhoda and David Chase; Lillian and (L-R) Mr. Eric Zvejnieks and Mrs. Ari Rifkin William B. Sandler; Louis and Marcia Schneider (2012 Gala co - chairman) posing in front of the photography exhibition Fund; the Polishook Family; Mr. Barry Neustein, 88 "Door Knock" Fundraising Campaign's Jubilee

Switzerland The Friends of the ICA in Switzerland, headed by the devoted Dr. Ronald Fried, continue their dedicated efforts and support of various cancer research fellowships. Since cancer knows no geographical boundaries, every research breakthrough is applied both in Israel and worldwide. Thanks to these achievements obtained through research grants, universal implications have been attained in the promotion of the fight against cancer. Germany Munich (L-R) Mr. Bernie Marcus, Founder of Home Depot, and Mr. Peter Brown, Immediate The Friends of the Israel Cancer Association in Past President of ICA USA. Munich, headed by the dedicated Mrs. Anita Kaminski, have been doing wonderful work for in memory of Mr. Irwin Nautstein of blessed ICA for the past ten years. ICA has been witness to memory; Jane and Richard Karp; Mr. Adam the magnificent fundraising events the Friends have Brown and Mr. David Brown – in memory of been organizing with great devotion and passion. Mrs. Beatrice K. Brown, of blessed memory. It has been quite clear that the Munich Friends have Additionally, the ICA-USA dedicated a research fully understood the crucial importance of ICA’s grant in honor of the distinguished Herme’ De mission. Mrs. Anita Kaminski and the Group lend Wyman Miro. All the proceeds from the ICA-USA an outstretched hand to the ICA, promoting the Annual Golf Classic were dedicated to providing fight against cancer, and supporting the National financial support for two more research fellowships. Treatment Protocol for Pediatric Leukemia. Since the Protocol’s inception, disparities in survival rates no longer exist among child leukemia patients Canada receiving treatments at various medical centers. Additionally, there is no longer a gap between the Mr. Doron Opher, Chairman of the Canadian survival rates of Jewish and Arab children afflicted Friends of the ICA, continues his devoted support with the disease. for the ICA and persistently promotes the fight against cancer. Frankfurt A very moving and unforgettable event took place in Frankfurt in July 2011, as the 90th birthday of Mrs. Ruth Hofmann was celebrated in the presence of, among others, Mrs. Miri Ziv, ICA Director General. The guests attending the birthday were kindly 89 requested not to buy any presents but to donate As usual, the gala was a tremendous success and to ICA’s “Hope for Life” Project, which the Friends extremely elegant. Among the participants were: in Frankfurt have been supporting for the past Prof. Dr. Korn, Vice President of the Central Council years. As a token of appreciation, ICA dedicated of Jews in Germany, accompanied by his wife an inscription in honor of Mrs. Ruth Hofmann in Maruscha, and President of B’nai B’rith Europe, ICA’s Book of Life. Mr. Ralph Hofmann, accompanied by his wife. Mrs. Ruth Hofmann was the founder of the Friends of ICA in Frankfurt, which was established on September 13, 1984, by seven women with one vision. Mrs. Hofmann became the first President of the group and was honored in 1992 by then President of Israel, the late Mr. Chaim Herzog. Indeed, her activities and her dedication are very much appreciated. Our dedicated Friend, Mrs. Petra Kaffeesieder, serves as the energetic and devoted Chairperson of the ICA Friends in Frankfurt. For many years, along with her loyal team, she has been engaged in noteworthy endeavors such as the Chapter’s annual gala held in October, attended by many supporters and donors.

Inscription in honor of Mrs. Ruth Hofmann in ICA’s Book of Life.

ICA Director General, Mrs. Miri Ziv, presents Mrs. Petra Kaffeesieder and Mrs. Ruth Hofmann with a special certificate Dr. H. C. Ernst Gerhardt of appreciation recognizing her devoted efforts. 90 "Door Knock" Fundraising Campaign's Jubilee

wife Jutta, as well as former participant of the “Tour der Hoffnung”, Dr. Winni Huber. The ICA Friends in Frankfurt Patron, Dr. Ernst Gerhardt, who celebrated his 90th birthday this year, thanked everybody and kindly asked that people keep donating to the “Hope for Life” Project. This project provides tutors who help children keep up with their schoolwork while confronting the disease.

The Netherlands Friends of the ICA in the Netherlands, headed by its fervent chairman, Mr. Bob Drake, continue to help finance cancer research. This year, the Friends of the ICA in the Netherlands assisted in financing research on – “Impaired FPGS splicing Mrs. Sharon Haziz as a novel mechanism of antifolate-resistance in acute lymphoblastic leukemia”, conducted by Mrs. Sharon Haziz, a famous Israeli singer who Prof. Yehuda Assaraf of the Technion, Haifa. recovered from breast cancer, honored the ICA Friends in Frankfurt with her presence, contributing In March, Mrs. Miri Ziv, ICA Director General, a great deal to this event’s success. She delivered visited the Friends of the ICA in the Netherlands, a wonderful performance, captivating the audience for a meeting with volunteers held at a unique and and getting everybody to sing along and even remarkable gallery of breathtaking art creations at dance to her songs. the home of the Chapter’s Chairman. A very interesting and informative lecture In honor of Mr. Rob Hompes’ birthday, his family was delivered by Dr. Buss of the Heidelberg invited all his friends to a concert held at the local Comprehensive Cancer Center about new stem synagogue. Mr. Hompes requested that his friends cell research and its productive results. refrain from giving him gifts, and urged them to The Hotel Intercontinental Frankfurt opened donate to the fight against cancer diseases instead. its doors to the event and the highly reputed chef, The munificent proceeds that were collected upon Mr. Bramkamp, prepared a wonderful dinner, his request went to the ICA’s annual “Family which was thoroughly enjoyed by all. Vacation” project. Thanks to some donations received, such as jewelry Thanks to Mr. Bob Drake’s unconditional support and paintings, a raffle could once again be held, and care, a noteworthy donation was allocated to raising a nice sum of money. ICA by the Sonja van Tijn Foundation whose Another surprise of the evening was the participation main aim is to help young people in need of of the captain of the “Tour der Hoffnung”, Prof. special guidance to realize their full potential and Dr. Fritz Lampert, accompanied by his wife Felicitas, to expand their horizons beyond the limitations and Mr. Klaus Peter Thaler, accompanied by his of their disability. The Sonja van Tijn Foundation 91 provides grants to a few selected organizations United Kingdom that cater to the educational and personal needs of physically and mentally challenged Jewish children. The Friends of the ICA in London, headed by the This contribution is earmarked for ICA’s “Sunsmart” energetic Mrs. Vered Aaron, tirelessly endeavors project which includes education packages that to promote the fight against cancer in Israel and are distributed in all educational establishments continues its loyal and longtime support of the ICA. throughout Israel. This project aims to promote awareness and Thanks to Mr. David Reuben’s assistance, education in order to prevent skin cancer among Mr. Paisner agreed to replace Mr. Jonathan children, using creative means. Morris among the London Friends of ICA. We wish to thank Mr. Jonathan Morris for his devoted work over the past years and wish Mr. Paisner great success in his new position at the ICA.

The ICA bows its head in memory of veteran volunteer of the Friends of the ICA in London, Mr. Stephan Wingate of blessed memory, who passed away in June 2011. Mr. Wingate served as Chairperson of the Friends of the ICA in London from 1973 to 1993. In 1993, the late Mr. Wingate asked Mrs. Vered Aaron to join the ranks of the Friends of the ICA in London as the organization’s Chairperson, and he continued to serve devotedly and loyally as Deputy Chair of the Friends of the ICA in London for many more years. His many years of volunteer service saw a multitude of accomplishments which have furthered ICA activities.

92 "Door Knock" Fundraising Campaign's Jubilee

‏Jubilee Anniversary of the Annual “Door Knock” Fundraising Campaign 2010-2011

About 100,000 children data, and also presented ground breaking research studies that were financed by the ICA and opened and volunteers enlisted the official fundraising campaign with a moving on behalf of 200,000 gala ceremony, traditionally held at the President’s cancer patients and those Residence. recovering from the disease at the Annual Door Knock Press Conference Fundraising Campaign Marking the 2010 Jubilee Anniversary “Door Knock” Fundraising This year the Annual Door Knock Fundraising Campaign was held on October 11th in a unique Campaign Kickoff format and with great excitement as the campaign’s Prof. Eliezer Robinson, ICA Chairman, and 50th Anniversary approached. About 100,000 children, Mr. Efi Rosenhaus, 2010-2011 Annual Door Knock school students, youth movement members, and Fundraising Chairman, announced the opening ICA volunteers from all walks of life participated of the ICA’s 50th Annual Door Knock Fundraising in the ceremony. The ICA, consisting of over 70 Campaign at a press conference. In an unprecedented branches extending across the country, maintains move, the Director of the National Cancer Registry close ties with the education system. The goal was presented new statistics on children and cancer to reach every Israeli household, from north to diseases at the press conference and reported that south, including Israeli embassies throughout the there are currently 1,400 children in Israel who have globe. The children arrived in all cities, kibbutzim cancer, and 380 new cases are diagnosed each year and moshavim (collective settlements), including among children, with five out of every six children the towns of Arab and Bedouin society and areas recovering from the disease. inhabited by religious and ultra-Orthodox sectors. The National Breast Cancer Early Detection Program Campaign Manager, Mrs. Rivka Balistra, initiated statistics in Israel indicate that over 70% of women an unprecedented campaign strategy in the form of who were regularly checked in the program were a special ICA magnet explaining how to donate to diagnosed at an early stage, thus enabling higher the organization left on doors where nobody was recovery rates. Similarly, a new study conducted home. Marking the Annual Door Knock Campaign specially for the press conference was revealed, Jubilee events, the ICA launched a new public presenting statistics such as: 60% of the public information campaign, and held a press conference fear cancer more than heart disease or diabetes, that revealed new cancer morbidity and mortality approx. 53% of Israelis have a family member who 93 and innovative treatments. About 65% of cancer related deaths could be prevented by refraining from smoking, and abstaining from uncontrolled sun exposure, by maintaining a balanced diet and proper weight, and engaging in regular physical exercise. Adopting a healthier lifestyle enables significantly improved health and helps prevent prevalent cancer diseases. Additionally, implementation of early detection tests for many diseases may lead to very high cure rates. He asserted that many research studies most definitely point to risk factors that increase the percentage of cancer patients, as opposed to factors that protect our body from these diseases, reduce the risk of contracting them, and even prevent them.

has contracted cancer, and about 85% would prefer that the medical staff provide them with 2010 “Door Knock” the relevant information should they contract the Fundraising disease. Mr. Efi Rosenhaus, President and CEO of Shufersal Ltd., who assumed the position of Campaign Kickoff Chairman of the 2010-2011 Annual Door Knock As every year, the President of the State of Israel, Fundraising Campaign, revealed his connection Mr. Shimon Peres, opened the highly impressive with the disease and the reasons why he agreed Annual Door Knock Fundraising Campaign at to be recruited to fill the position of Campaign the President’s Residence. ICA Director General, Chairman. Mrs. Miri Ziv, moderated the ceremony and greetings Dr. Micha Barhanna, Director of the Healthy were delivered by the Honorable President of the State Ministry National Cancer Registry, presented new of Israel, the Honorable Deputy Minister of Health, statistics on different cancer diseases prevalent Mr. Yaakov Litzman, ICA Honorary President, in children. He asserted that there are currently Prof. Aharon Ciechanover, ICA Chairman, Prof. 1,400 child cancer patients in Israel and each year Eliezer Robinson, and 2010-2011 Chairman of 380 new cases are detected. The relative 5-year the Annual Door Knock Fundraising Campaign, survival rate of children diagnosed with a malignant Mr. Efi Rosenhaus, President and CEO of Shufersal tumor currently stands at 84%. The significance Ltd., who announced that the company would be of this statistic is that five out of every six children donating a sum of one million NIS. Performing with cancer will live at least 5 years from the day artist, Sharon Haziz, who recovered from breast of diagnosis and this group is generally referred cancer, moved the audience with her speech and to as the survivor group. entertained them with two songs accompanied Prof. Eliezer Robinson, ICA Chairman, indicated by guitarist Yovav Avraham. that the number of cancer survivors continually The ceremony highlight was the presence of 50 grows from year to year, thanks to early detection children who participate in the Carriage Theater 94 "Door Knock" Fundraising Campaign's Jubilee

project, operated with assistance from the ICA, at Hadassah Medical Center, Ein Karem and moderated by Mr. Erez Meshulam. The children, some of who are still coping with the disease and some of who have recovered, delivered a performance highlighting 50 years of the campaign and handed over the torch to the new Chairman. Coral Veder, a 14-year-old girl who participated in the Hope for Life and Carriage Theater projects sponsored by the ICA, spoke on their behalf.

President Shimon Peres: The President of the State of Israel addressed the volunteers in his speech: “You have helped many people regain their right to life. Millions of people have lost their lives in the war being waged between different peoples, but no less have lost their lives in the war waged between people and cancer. The war against cancer is perhaps the greatest of wars that man has fought, a war against what is deemed to be the Angel of Death, a battle which for many years was thought to be a losing battle. It was as though man’s fate had been terminated. And that his destiny was in the hands of an enigmatic and mysterious disease, like life itself…however, in recent years, we have seen that this is not necessarily the true picture. Cancer is not a death sentence. One may fight for an appeal against it in new and triumphant medical courts of justice. Seeing as there are hundreds of different types of cancers, the battle against cancer is being fought on many fronts. On some of these fronts we have already learned how to subdue the disease. Once again, cancer no longer Photo: Rafi Daluya appears to be an unbeatable phenomenon. Medicine has achieved victory after victory in this battle…. The outcome of this fight also depends on us, and the fact that cancer treatment does not only relate to the investigation into the nature and causation of cancer, but also depends on how much we actually invest in combating the disease. And the truth is that even when there is a cure for several types of disease, its price is so high, that it is not accessible to all those who desperately need it. Peres, in his address to the “Door Knock” volunteers said: in a sphere beset by tremendous obstacles, and where the government encounters many difficulties, it is you, noble volunteers, who assist cancer patients in their struggle to ward off the disease and reduce the impact it has on their lives. You support life”.

95 2010 Annual Door Knock memory of all the ICA long-time volunteers who passed away in 2010, some of whom volunteered Fundraising Campaign for over 40 years. May their memory be blessed! Closing Ceremony The Deputy Mayor of Givatayim, Mrs. Iris Avraham, The Annual Door Knock Fundraising Campaign delivered warm greetings to the audience and event marking the end of the 50th Jubilee of the praised the commendable activity led by the Annual Door Knock Fundraising Campaign and ICA and its volunteers. Prof. Eliezer Robinson, embodied a tribute to the dedicated ICA volunteers ICA Chairman, delivered greetings, thanked the volunteers for the commendable and tireless who work tirelessly to promote its targets. Attendees efforts and emphasized the importance of early who arrived at Givatayim Theater were welcomed detection. Once the greetings were delivered, by dozens of gold and white balloons, and trivets Rivka gave an overview of Annual Door Knock with posters and special news items from years Fundraising Campaign and all the innovations that past, tags bearing the Jubilee symbol in gold, a were introduced this year, she also commended magnificent stage decorated with two golden the marketing and advertising activity conducted in balloons shaped in the form of the digits 50, white the branches to promote the fundraising campaign and yellow flower bouquets, and a Presidential table on a local level, under the guidance of the ICA laden with special awards presented to schools for Information and Education Dept. outstanding achievement. Following the overview of the 2010 Annual Mrs. Sarka Morgenstern, energetic Chairperson Door Knock Campaign, 12 outstanding school of the Kiryat Haim Branch, opened the morning representatives from across the country came up with song, writing new words to the famous song to the stage to receive awards of excellence for by Yehoram Gaon “Od Lo Ahavti Day” (I Haven’t their achievement in the fundraising campaign. Loved Enough). Sarka was accompanied by her Lili Yitzhakov delivered greetings on behalf of the grandson Assaf Parger and moved the audience youth from Zinman Junior High in Dimona. Mr. David who joined her in song and clapped along with Flaver, representative of the Ministry of Education the music. commended the students from the schools that The ceremony opened in tribute to Mrs. Suzy Eban, garnered outstanding achievements. ICA Founding President, with a slide presentation Mr. Leon Recanati, ICA Vice Chairman delivered showcasing photos of her endeavors and giving greetings and emphasized the commendable activity an account of her activity that transformed vision of the volunteers at the ICA branches. Mr. Efi into a reality; it was this activity that paved the Rosenhaus, 2010 Annual Door Knock Fundraising way for the Door Knock Fundraising Campaign. Campaign Chairman, delivered warm greetings Suzy served as a role model for all volunteers and and thanked the ICA for giving him the privilege her legacy continues to inspire everyone to get of filling the position of Door Knock Chairman. involved. Collaborative efforts between the ICA and other Mrs. Rivka Balistra Branches Manager and Chief entities and organizations were highlighted this of Staff of the Annual Door Knock Fundraising year as well. Rivka mentioned the fundraising Campaign who moderated the ceremony thanked drives that are run in prisons throughout Israel, all those who assisted in activity of the Branches in collaboration and with assistance from the Dept., and to the steering committee for the Jubilee Israel Prison Service education officers, and called Anniversary events. Rivka commemorated the upon the prison representatives who excelled 96 "Door Knock" Fundraising Campaign's Jubilee

in fundraising activity to receive certificates of Citizen of Dimona and Chairman of the city’s appreciation. Subsequently, certificates of appreciation ICA Branch, Mrs. Miriam Kreini, a volunteer in were awarded to Discount Bank, represented by Arab society with the longest record of activity, Mr. Yitzhak Contenata, and to Estée Lauder Israel Mrs. Sarka Morgenstern, Chairperson of Kiryat General Manager, Mr. Oren Revach of “Elkalil” Haim Branch, Outstanding Citizen of the Krayot and that has assisted the ICA in the “Light up in Pink” of Haifa, Mrs. Sarka Arkin, Chairperson Gedera and “Look Good – Feel Better” projects, and to Branch, who volunteered at the Branch while she Gitam BBDO that has been accompanying ICA’s worked as a public servant in the City Council, information and public relations campaigns for Mrs. Frieda Itzkovitz, long-time volunteer at many years on a completely volunteer basis. Netanya Branch, who served as a volunteer during ICA Director General, Mrs. Miri Ziv, delivered warm the late Mrs. Suzy Eban’s term as President of greetings to the volunteers and gave updates on the the ICA, and delivered a speech on behalf of ICA’s broad-based activity over the past year. One the veteran volunteers, and last but not least, of the many fronts on which the ICA endeavors is Mrs. Shosh Levitta, the oldest volunteer, who that of research. Prof. Yossi Yarden, Chairman has been volunteering at the branch since 1958, of the ICA Research Committee, presented ICA and who represents the branch’s distinguished fellowship grants to research scientists, while and unique group of veteran volunteers who are providing a brief explanation on each research still active. study and highlighting the innovations and the Upon the closing of the ceremony, singer Mrs. Ofira hope inherent in each one of the studies. Dr. Esti Gluska delivered a performance, singing a medley Yager Lotem of Ben-Gurion University extended of her songs and Israeli folk songs, captivating the thanks on behalf of all the research scientists who audience with her performance. were awarded a fellowship grant. Eyal Ariel, a young cancer patient, opened the second half of the event, describing his struggle with the disease and how he transformed cancer into a driving force in his life. After he recounted his story, he delivered a rendition of the song “Ta’aminu Bahayim” (Believe in Life) accompanied by guitarist Eran Montener. An overview was given of all the branches’ volunteer activity and branches that excelled in each sphere were mentioned. Branches that did not receive certificates of excellence, but also deserving of appreciation for their commendable activity, received a word of thanks. Ms. Ruth Abramovitz, Chairperson of Rishon LeZion Branch, delivered greetings on behalf of the volunteers. The last part of the ceremony was dedicated to the presentation of a special award to six long-time volunteers who have been active in the ICA for over 50 years: Mr. Avraham Azarzar, Outstanding 97 Annual ‘Door Knock’ Fundraising Campaign Chairmen

The following is a list of public figures who served as ‘Door Knock’ Campaign Chairman on behalf of the Israel Cancer Association and the positions they held at the time of appointment:

1962 – Lt. General (Res.) Mr. Haim Laskow (dec.), Managing Director, Port Authority 1963 – Attorney Gideon Hausner (dec.), Government Legal Advisor 1964 – Mr. David Ben-Gurion (dec.), Israel’s first Prime Minister and a Member of Knesset 1965 – Mr. Kadish Luz (dec.), Knesset Speaker 1966 – Mr. Yisrael Barzilai (dec.), Minister of Health 1967 – Mr. Yigal Alon (dec.), Minister of Labor 1968 – Mr. Teddy Kolleck (dec.), Mayor of Jerusalem 1969 – Mr. David Horowitz (dec.), Governor, Bank of Israel 1970 – Prof. Albert Sabin (dec.), President, Weizmann Institute of Science 1971 – Mr. Victor Shem Tov, Minister of Health 1972 – Mr. Yosef Almogi (dec.), Minister of Labor 1973 – Mr. Shimon Peres, then Minister of Defense, current President of the State of Israel 1974 – Mr. Asher Yadlin, Chairman, Clalit Health Services 1975 – Dr. Yosef Burg (dec.), Minister of the Interior 1976 – Mr. Mark Moshewitz (dec.), President, Manufacturers Association 1977 – Mr. Gideon Patt, Minister of Housing and Construction 1978 – Mr. Yisrael Pollack (dec.), Industrialist, Textile Conglomerate Owner 1979 – Mr. Benno Gitter (dec.), Economist, Businessman 1980 – Mr. Moshe Schnitzer (dec.), President, Israel Diamond Exchange 1981 – Mr. David Hachmey (dec.) Chairman, Insurance Companies Association 1982 – Mr. Yekutiel Federman (dec.), Hotelier, Businessman 1983 – Mr. Aharon Meir (dec.), Managing Director, Bank Hamizrahi Hameuhad 1984 – Mr. Avraham Agmon (dec.), Managing Director, Delek Co. 1985 – Mr. Mordechai Gur (dec.), Minister of Health 1986 – Mr. Shlomo Lahat, Mayor of Tel Aviv 1987 – Mr. Yisrael Kessar, Secretary General, Histadrut Labor Federation 1988 – Mr. Dani Gillerman, President, Chamber of Commerce Association 1989 – Mr. Leon Recanati, Company Executive, I.D.B. 1990 – Mr. Ehud Olmert, Minister of Health 1991 – Mr. Simcha Dinitz (dec.), Chairman, Jewish Agency 1992 – Mr. Eli Horowitz, Managing Director, Teva Pharmaceutical Industries Ltd. 98 "Door Knock" Fundraising Campaign's Jubilee

1993 – Mr. Benny Gaon (dec.), Managing Director, Koor Industries Ltd. 1994 – Mr. Emanuel Gil, President, Elbit 1995 – Mr. David Wainshal, Managing Director, Migdal Insurance Ltd. 1996 – Mr. Yair Hamburger, Managing Director, Shiloah-Harel Insurance Ltd. 1997 – Mr. Yaakov Peri, President and Managing Director, Cellcom 1998 – Ms. Galia Maor, Director General, Bank Leumi 1999 – Mr. Shlomo Nechama, Managing Director, Arison Investments, Chairman of the Board of Directors, Bank Hapoalim 2000 – Mr. Kobi Alexander, Chairman of the Board of Directors and International President, Comverse Technology 2001 – Mr. Lev Leviev, Chairman, Africa Israel Investments 2002 – Mr. Yossi Meiman, President of Merhav Group and Chairman of the Board of Directors of Channel 10 2003 – Mr. Shraga Biran, Attorney and Businessman 2004 – Mr. Muzi Vertheim, Chairman Coca Cola Israel 2005 – Mr. Israel Makov, CEO Teva Pharmaceutical Industries Ltd. 2006 – Mr. Avigdor Kaplan, CEO Clal Insurance Company 2007 – Mr. Benny Steinmetz, Businessman 2008 – Mr. Haim Katzman, Chairman of the income-yielding real estate company Gazit-Globe 2009 – Mr. David Franklin, Chairman and CEO of Sugat Industries Ltd. 2010 – Mr. Efi Rosenhaus, President and CEO of Shufersal Ltd. 2011 – Mr. Hubert Leven, President of the Rashi Foundation and Vice President of the Alliance Israelite Universelle (Kol Yisrael Haverim)

99 ‏Bequests, Legacies and Commemorations

‏The Israel Cancer Association deeply appreciates all its friends and volunteers who during their lifetime established special perpetual memorial funds to ensure continued support for ICA activities on behalf of patients and their families Adler Emma of blessed memory Kibbutz Evron Blumfeld Robert of blessed memory Tel Aviv Bokovsky Leah of blessed memory Kfar Shmaryahu Carmon Arie of blessed memory Tel Aviv Feiner Helena of blessed memory Ramat-Efal Hornbein Etina of blessed memory Herzliya Itzkovitz Hana of blessed memory Kochavi Ahuva of blessed memory Haifa Levitt Josephine of blessed memory Canada Lieberman Bernard of blessed memory Holon Matoshkovitz Yadviga of blessed memory Holon Reznikoff Moshe Meir of blessed memory Tivon Samovsky Miriam of blessed memory Petah Tikva Verner Edith of blessed memory Canada Yehoshua Zvi of blessed memory

Commemorations Commemorations honoring the memory of loved ones may be made through the Israel Cancer Association in several ways:

The name of the loved one may be engraved on an ornate plaque on the Commemorative Wall situated in the Sir Charles Clore Hostel garden, or at ICA headquarters, or in different hospital wards around the country. Commemorative Wall in the Sir Charles Clore Hostel garden in Givatayim. 100 "Door Knock" Fundraising Campaign's Jubilee

The Israel Cancer Association Board and Committee Members 2010-2011

Member since 2002, completing his/her term – (marked with a ** ) New member – (marked with a *)

Executive Board Dr. S. Batzia Businessman Prof. A. Ciechanover Honorary President and Prof. H. Brenner Oncologist Nobel Prize Laureate Prof. R. Catane Oncologist Prof. E. Robinson Chairman Prof. S. Chaitchik Oncologist Mr. L. Recanati Vice Chairman Prof. Y. Cohen Oncologist Prof. A. Durst Surgeon Prof. A. Durst Surgeon **Mr. Y. Feldshaw Public Figure Mr. Y. Feldshaw Public Figure Prof. Avraham Kuten Oncologist, Scientist Prof. M. Inbar Oncologist Prof. A. Levitzky Research Scientist, Israel Prof. Y. Kedar Scientist Prize Laureate Ms. A. Kimchi Health Educator Prof. M. Mittleman Hematologist Prof. Y. Klausner Surgeon Mr. Tzvi Neta Public Figure Ms. M. Klein Former ICA Prof. Bracha Reger Oncologist, Scientist Director General Prof. A. Kuten Oncologist Executive Committee Prof. S. Lelchuk Surgeon Prof. A. Lubin Nuclear Medicine Prof. A. Ciechanover Honorary President and Prof. M. Mittleman Internal Medicine Nobel Prize Laureate Mr. T. Neta Public Figure Prof. E. Robinson Chairman, Oncologist Prof. T. Peretz Oncologist Mr. L. Recanati Vice Chairman, Corporate Prof. E. Rachmilewitz Hematologist Executive Prof. B. Reger Scientist Ms. R. Sheetrit Chairperson, ICA Foreign Relations Prof. G. Rennert Epidemiologist Division Prof. V. Rotter Scientist Prof. A. Azizi Dermatologist Prof. M. Schlesinger Scientist Dr. Y. Balshar Former IMA Chairman Prof. M. Shani Health Policy Expert 101 Mr. M. Sheetrit MK, former Minister Prof. A. Azizi Dermatologist Prof. Y. Skornik Surgeon Dr. Y. Balshar Former IMA Chairman Prof. S. Slavin Hematologist Ms. O. Banai Actress Prof. A. Sulkes Oncologist Prof. R. Bar Internal Medicine, Prof. Y. Weitz Scientist Technion Prof. Y. Yitzhak Radiologist Prof. G. Barabash Director General Tel Aviv Sourasky Prof. A. Zeligson Hematologist Medical Center Dr. G. Rennert ICA Advisor on Ms. A. Bar-Shalom Public Figure Epidemiology and Cancer Control, Dr. S. Batsia Businessman Epidemiologist Prof. G. Ben-Ari Surgeon Dr. Y. Alkelai ICA Advisor on Early Prof. Y. Ben-Bassat Hematologist Detection of Skin Cancer, Prof. M. Ben-Harush Pediatric Hematologist, Dermatologist Chairperson, Israeli Society of Pediatric Board of Trustees Hematology Oncology Mr. A. Ben-Nun Public Figure Prof. A. Ciechanover Honorary President, Nobel Prof. H. Ben-Shachar Public Figure Prize Laureate Mr. R. Ben-Shaul Corporate Executive Prof. E. Robinson Chairman, Oncologist Dr. Y. Berlovitz Director General, Wolfson Mr. L. Recanati Vice Chairman, Medical Center, Holon Corporate Executive Prof. R. Bier Director General, Rambam Judge S. Adler President, National Medical Center, Haifa Labour Relations Board Mr. S. Biran Attorney Mr. D. Agmon Public Figure Prof. H. Brenner Oncologist Ms. S. Akerstein Businesswoman Judge Mr. A. Carmi Public Figure Ms. G. Almagor Former Chairperson, Tel Aviv Branch Prof. R. Catane Oncologist Ms. Y. Alon Chairperson, Prof. S. Chaitchik Oncologist Holon Branch Mr. Y. Ciechanover Public Figure Dr. A. Ambon Director, Rebecca Sieff Prof. Y. Cohen Oncologist Hospital, Safed Mr. I. Dar Actor Prof. S. Ariad Oncologist, Soroka Mr. Y. Dori President, Dori Group Medical Center Mr. B. Dotan Public Figure Advocate S. Atiya Chairperson, Jerusalem Branch Prof. A. Durst Surgeon Mr. A. Azarze Chairman, Ms. Y. Efron Businesswoman Dimona Branch Judge M. Eilon Retired Judge 102 "Door Knock" Fundraising Campaign's Jubilee

Mr. A. Eiran Public Figure Prof. S. Lavi Scientist Dr. Y. Farbstein Director, Poriya Prof. S. Lelchuk Surgeon Medical Center Mr. L. Leviev Businessman Mr. Y. Feldshaw Public Figure Prof. A. Levitzky Scientist Prof. B. Fiyora Gyneco-oncologist Mr. D. Levitan Public Figure Prof. B. Freund Surgeon Prof. A. Lubin Nuclear Medicine Mr. M. Gaon Businessman Mr. Y. Makov Public Figure Mr. A. Gil Businessman Ms. A. Manoach Public Figure Prof. M. Green Director of the School of Ms. G. Maor President and CEO, Public Health, Haifa Bank Leumi Group Prof. A. Halevi Surgeon Prof. J. Menczer Gyneco-oncologist Prof. Y. Halevi Director General, Shaarei Ms. L. Meridor Public Figure Zedek Medical Center, Prof. O. Merimsky Oncologist, Tel Aviv Jerusalem Sourasky Medical Center Dr. A. Halperin Director General, Rabin Chairman, Israeli Society Medical Center, Petah for Clinical Oncology and Tikva Radiation Therapy Ms. N. Hilu Former MK Prof. J. Michel Former Chair, Helsinki Mr. A. Horowitz Outgoing Chairman of the Committee Hadassah Board and Former CEO Medical Center of Teva Pharmaceutical Prof. M. Mittleman Internal Medicine Industries Dr. M. Modaei Public Figure Prof. M. Inbar Oncologist Prof. S. Mor-Yosef Director General, Prof. V. Insler Gynecologist Hadassah Medical Prof. A. Israeli Former Director General Organization of the MOH Mr. S. Nechama Public Figure Mr. A. Kaplan CEO, Clal Health Insurance Mr. T. Neta Public Figure Company Ltd. Mr. Y. Nimrodi Public Figure Prof. Y. Kedar Scientist Prof. R. Orda Outgoing Chair of the Ms. A. Kimchi Health Educator Israeli Society of Breast Prof. Y. Klausner Surgeon Diseases Ms. M. Klein Former ICA Director Prof. Y. Orgler Outgoing Chairman of General the Board Tel Aviv Stock Exchange Ms. L. Koenig Actress Prof. T. Peretz Oncologist Prof. A. Kuten Oncologist Mr. J. Perry Chairman of the Board of Mr. G. Lahav Public Figure Directors Mizrahi Tefahot Mr. D. Lautman Industrialist, Public Figure Bank Ltd. 103 Dr. Y. Peterburg Public Figure Mr. M. Shitrit MK, former Minister Prof. S. Pinchas Former Hospital Ms. R. Sheetrit Public Figure, Chairperson Director ICA Foreign Relations Mr. S. Preminger CEO Gaon Holdings Division Ms. D. Rabin- Public Figure Prof. Y. Skornik Surgeon Philosoph Prof. S. Slavin Hematologist Prof. E. Rachmilewitz Hematologist Dr. M. Steiner Oncologist Advocate T. Raveh Attorney, Public Figure Ms. D. Stern Public Figure Prof. M. Ravid Internal Medicine Prof. A. Sulkes Oncologist, Rabin Medical Prof. G. Rechavi Hematologist Center, Petah Tikva Prof. B. Reger Scientist Mr. D. Tal Former MK Prof. G. Rennert Epidemiologist Prof. H. Tabenkin Director, Family Medicine Dept. Ha’emek Dr. M. Rimon Surgeon Medical Center, Afula Prof. M. Rerach Former Hospital Dr. D. Tchernihovsky Ad-hoc Advisor on Director Medical Economics Prof. P. Rosen Gastroenterologist Mr. D. Wainshall Public Figure Prof. V. Rotter Scientist Prof. Y. Weitz Scientist Prof. Y. Rowe Hematologist Prof. Y. Yodfat Family Physician Mr. A. Sadeh Public Figure Dr. G. Zaidan Oncologist Ms. R. Saker Honorary President, Prof. A. Zeligson Hematologist Haifa Branch Mr. A. Sapir Public Figure Prof. M. Schlesinger Scientist Early Detection Committee Prof. P. Schwartzman Director, Family Medicine Prof. Y. Skornik Surgeon, Tel Aviv Dept., Beer Sheva Sourasky Medical Ms. A. Serugi Public Figure Center Prof. A. Shani Oncologist Dr. P. Barak Oncologist, Barzilai Prof. M. Shani Gartner Institute Medical Center Prof. Y. Sheinfeld Internal Medicine Dr. R. Belitzer Health Policy Planning, Prof. J. Shemer Chairman of the Clalit Health Services Board, Assuta Medical (CHS) Centers Prof. M. Carmon Surgeon, Shaarei Dr. S. Sherf Director Barzilai Medical Zedek Hospital Center, Ashkelon Dr. Y. Dresner Family Medicine, CHS Ms. M. Shezifi Former Chairperson, Prof. A. Friedman Oncogenetics, Sheba Haifa Branch Medical Center 104 "Door Knock" Fundraising Campaign's Jubilee

Dr. M. Haj Surgeon, Upper Galilee Prof. M. Cohen Social Worker, Medical Center Haifa University Prof. M. Kraus Surgeon, Rambam Dr. M. Gottfried Oncologist, Meir Medical Center Hospital Dr. T. Karni Surgeon, Assaf Harofeh Prof. N. Hayim Oncologist, Rambam Medical Center Medical Center Dr. L. Keinan-Boker Deputy Director, Disease Dr. A. Hubert Oncologist, Hadassah Control Center Medical Center, Ein Karem Prof. I. Lavi Chairperson, Gyneco- oncology Society, Carmel Ms. N. Pessach Social Worker, Hospital Ministry of Health Dr. N. Mavajish Urologist, Tel Aviv Dr. R. Pfeffer Oncologist, Sheba Sourasky Medical Medical Center Center Ms. S. Reicher Nursing Services, Prof. A. Nativ Urologist, Bnei Zion Ministry of Health Medical Center, Haifa Prof. S. Shtemer Oncologist, Rabin Prof. Y. Niv Gastroenterologist, Medical Center Rabin Medical Center Dr. D. Weiss Head of Community Dr. M. Ramon Surgeon, Holy Nursing Division, Family Hospital (CHS) Dr. T. Sela Imagining Institute, Dr. S. Winker Family Medicine Hadassah Medical CHS, Central Region Center, Ein Karem Dr. M. Sklair-Levy Imaging Institute, Sheba Medical Center Data Collection and Prof. G. Zaidan Oncologist, Rebecca Follow-up Committee Sieff Hospital

Prof. G. Rennert Epidemiologist, Dr. M. Bar-Hanna Chairman, Cancer Carmel Medical Center Registry, Ministry of Health Medical & Welfare Prof. S. Ariad Oncologist, Soroka Services Committee Medical Center Dr. L. Friedman Bar-Ilan University Prof. M. Mittleman Chairman – Internist, Dr. T. Safra Oncologist, Tel Aviv Tel Aviv Sourasky Medical Sourasky Medical Center Center Prof. A. Balin Hematologist, Wolfson Dr. A. Salmon Oncologist, Hadassah Medical Center Medical Center 105 Professional Training Prof. R. Catane Oncologist, Sheba Medical Center Committee Dr. D. Engelberg Scientist, Hebrew Prof. A. Kuten Chairman, Oncologist, University Rambam Medical Prof. A. Gabizon Oncologist, Shaarei Center Zedek Medical Center Dr. T. Elweiss Surgical Ward, Kaplan Dr. O. Gofrit Urologist, Hadassah Medical Center Medical Center, Ein Karem Dr. H. Goldberg Oncologist, Western Galilee Hospital, Prof. A. Gilber Psycho-oncologist, Nahariya Linn Clinic Haifa, CHS Prof. H. Gutman Surgeon-Oncologist Prof. H. Gutman Surgeon, Rabin Medical Center Prof. S. Izraeli Pediatric Hemato- oncologist, Sheba Prof. M. Horowitz Scientist, Tel Aviv Medical Center University Dr. A. Lahad Family Medicine CHS Dr. B. Kaufman Oncologist, Sheba Medical Center, Public Dr. A. Levi Hematologist, Soroka Representative Medical Center Prof. A. Livne Macrobiology and Dr. S. Nakar Family Medicine, CHS Immunology, Prof. S. Schneibaum Surgeon, Tel Aviv Ben-Gurion University Sourasky Medical Prof. A. Levi-Lahad Geneticist, Shaarei Center Tzedek Medical Prof. A. Sela Oncologist, Assaf Center Harofeh Medical Prof. A. Nir Scientist, Bar-Ilan Center University Dr. N. Zigelman Oncologist, Maccabi Dr. E. Pikarsky Clinician, Scientist, Healthcare Services Hadassah Medical Center, Ein Karem Prof. G. Rennert Epidemiologist, Research Committee Carmel Hospital Prof. O. Spielberg Hematologist, Rabin Prof. Y. Yarden Research Scientist, Medical Center Weizmann Institute Prof. B. Sredni Chief Scientist Office, Prof. M. Ben-Harush Pediatric Hemato- Ministry of Health oncologist, Rambam Medical Center Prof. I. Vlodavsky Oncologist, Hadassah Medical Center, Dr. N. Ben-Baruch Oncologist, Kaplan Ein Karem and the Medical Center Technion 106 "Door Knock" Fundraising Campaign's Jubilee

Psycho-oncology Research Prof. O. Merimsky Oncologist, Tel Aviv Sourasky Medical Sub-Committee Center, Chairman of the Israeli Society of Prof. A. Gilber Psycho-oncology, Clinical Oncology & Linn Clinic, Haifa, CHS Radiation Therapy Dr. N. Ben-Baruch Oncology, Kaplan Dr. S. Perry Social Services, Rabin Medical Center Medical Center Prof. M. Cohen Social Services, Dr. A. Salmon Oncologist, Hadassah Haifa University Medical Center, Ein Dr. B. Kaufman Oncologist, Sheba Karem, and Ministry Medical Center, Tel of Health Hashomer, and Public Prof. A. Sela Oncologist, Assaf Representative Harofeh Medical Dr. S. Perry Social Services, Rabin Center Medical Center Dr. S. Wine Head of Palliative Care Dept., Davidoff Center Finance & Audit Committee Committee for Continuing Prof. Y. Orgler Chairman – Outgoing Chairman of the Education Abroad Board, Tel Aviv Stock Exchange Prof. B. Klein Oncologist, Meir Mr. N. Gur Public Figure Hospital Mr. D. Levitan Corporate Executive Prof. U. Beller Gyneco-oncologist, Shaarei Zedek Prof. A. Ofer Tel Aviv University Medical Center Mr. Y. Shahak CPA Prof. Z. Beniel Urologist, Rabin Dr. D. Yariv Bank of Israel Medical Center Dr. Z. Yosef ** Apex Ms. S. Ben Ami Oncology Nursing Ms. A. Zochovitzky CPA, CEO Supervisor, Sheba Medical Center Prof. A. Cherniak Surgeon, Sheba Medical Center Investments Committee Dr. D. Hershko Investigator, Surgeon, Rambam Medical Prof. R. Eldor Interdisciplinary Center Center, Herzliya Prof. J. Kapelushnik Pediatric Oncology, Mr. T. Hoffman Economist Soroka Medical Center Mr. Y. Katz Economist 107 Prof. A. Ofer Tel Aviv University Mgr. Y. Katz District Pharmacist, Mr. S. Preminger CEO Gaon Holdings Coastal Plain Region, Ministry of Health Mr. A. Sapir Chairman, Ma’alot Dr. L. Keinan-Boker Deputy Director, Mr. Y. Toitsh IBI Israel Center for Dr. Z. Yosef ** Apex Disease Control Dr. S. Kendal Nahal Sorek Prof. Y. Lerman Head of Occupational Advisory Committee Medicine Center, Clalit on Environmental Health Services Dr. A. Levinger Physicist, Hadassah Carcinogens Medical Center, Ein Karem Dr. Y. Shacham Expert on Mr. M. Levita Physicist, Tel Aviv Carcinogens, Sourasky Medical Head Physician of the Center Public Servants Service Dr. A. Metzner Head of Science Ms. R. Ashkenazi Ministry of Agriculture Dept., Chief Scientist’s Dr. Y. Bar-Or Chief Scientist, Office, Environmental Environmental Protection Agency Protection Agency Dr. E. Neeman Radiation Expert Dr. M. Bar-Hanna Cancer Registry Unit, Ministry of Health Mr. A. Pardo Environment Center Dr. S. Brenner Private Consultant Dr. A. Priel Ben-Gurion University on Environment and Dr. L. Pushnoi Chief Physician, Environmental Health Industry Trade and Prof. D. Cohen Ministry of Health Labor Ministry Ms. Y. Cohen Oncologist Prof. Y. Riback Head of the National Institute of Dr. L. Cordova Environmental Occupational Health Protection Agency Prof. T. Schlesinger Nuclear Physicist, Eng. T. Enavy Expert on Nahal Sorek Hazardous Dust Prof. T. Shohat Director, Israel Center Dr. M. Freund Ministry of Agriculture for Disease Control Dr. A. Garuto Head of Public Health Dr. E. Stern Gartner Institute Services, Ministry of Health Dr. R. Versano Food Inspection and Dr. S. Gelberg Head Radiation Nutrition Services, and Noise Dept., Ministry of Health Environmental Dr. A. Weiner Rambam Medical Protection Agency Center 108 "Door Knock" Fundraising Campaign's Jubilee

Special Advisory Dr. Y. Tzhelinski Plastic Surgeon, Sheba Committees Medical Center Prof. L. Rosenberg Plastic Surgeon, Dermatology: Soroka Medical Center Dr. P. Pavlotzky Dermatologist, Sheba Dr. Y. Shechter Oncologist, Sheba Medical Center Medical Center Coordinator Dr. A. Winkler Chairman, Israel Dr. D. Adel Dermatologist, Rabin Society of Plastic Medical Center Surgery Dr. Y. Alkalay Dermatologist, Dr. R. Wolf Dermatologist, Kaplan Maccabi Healthcare Medical Center Services, Chairman of the Israel Dermatological Society Pulmonary Disease: Dr. A. Avinoach Pathologist, Wolfson Dr. M. Kropasky Lung Institute, Sheba Medical Center Medical Center Prof. R. Bergman Dermatologist, Rambam Coordinator Medical Center Dr. A. Alon Oncology, Rabin Dr. A. Chodek Dermatologist, Rabin Medical Center Medical Center Dr. Y. Ben-Dov Lung Institute, Sheba Prof. A. Ingber Dermatologist, Medical Center Hadassah Medical Dr. L. Besset Lung Institute, Center, Ein Karem Rambam Medical Dr. F. Feldman Dermatologist, CHS Center Dr. L. Gilad Dermatologist, Prof. A. Eliraz Lung Institute, Kaplan Hadassah Medical Medical Center Center Dr. M. Gottfried Oncology, Meir Prof. H. Gutman Surgeon, Rabin Hospital Medical Center Prof. M. Kremer Lung Institute, Rabin Dr. M. Lotem Oncologist, Hadassah Medical Center Medical Center, Prof. O. Merimsky Oncology, Tel Aviv Ein Karem Sourasky Medical MPharm A. Marom Senior Assistant to Center Pharmacy Division, Ministry of Health Prof. Ben Ami Sela Institute of Pathological Dr. D. Mimuni Rabin Medical Center Chemistry, Sheba Dr. N. Nathanson Dermatologist, Sheba Medical Center Medical Center Dr. D. Shacham Guided Imaging, Dr. Y. Pappo Surgeon, Assaf Harofeh Hadassah Medical Medical Center Center, Ein Karem 109 Dr. A. Sichon Oncology, Assaf Prof. Y. Neev Gastroenterology, Harofeh Medical Rabin Medical Center Center Prof. M. Rabaw Surgery, Tel Aviv Dr. M. Saute Thoracic Surgery, Sourasky Medical Rabin Medical Center Center Dr. A. Yizhar Thoracic Surgery, Prof. A. Rivkind Surgery, Hadassah Hadassah Medical Medical Center, Center, Ein Karem Ein Karem Prof. A. Shani Oncology, Sheba Intestinal Tract: Medical Center Dr. A. Benny Oncology, Rambam Prof. S. Shneibaum Surgery, Tel Aviv Medical Center Sourasky Medical Coordinator Center, Chairman of the Israeli Society of Dr. G. Amir Digestive Tract Surgical Oncology Pathology, Hadassah Medical Center, Ein Ms. R. Ziperstein Stoma Nursing Karem Services, Prof. N. Arber Gastroenterology, Tel Aviv Sourasky Tel Aviv Sourasky Medical Center Medical Center Dr. A. Binyaminov Imaging of the Dr. N. Woloch Oncology, Assaf Digestive Tract, Meir Harofeh Medical Medical Center Center Dr. B. Brenner Oncology, Rabin Dr. Y. Ziv Gastroenterology, Medical Center Assaf Harofeh Prof. Z. Fireman Gastroenterology, Hillel Medical Center Yaffe Medical Center Prof. A. Friedman Oncogenetics, Sheba Breast Health: Medical Center Prof. P. Greif Surgery, Rabin Dr. N. Ben-Baruch Oncology, Kaplan Medical Center Medical Center Coordinator Dr. A. Hubert Oncology, Hadassah Medical Center, Dr. T. Elweiss Surgery, Kaplan Ein Karem Medical Center, Dr. Y. Ilan Internal Medicine, Chairperson Israel Hadassah Medical Society of Breast Center, Ein Karem Diseases Prof. H Kashtan Prof. H. Kashtan Dr. A. Evron Oncology, Assaf Surgery, Kaplan Harofeh Medical Medical Center Center Prof. B. Klein Oncology, Meir Dr. J. Fried Oncology, Rambam Hospital Medical Center 110 "Door Knock" Fundraising Campaign's Jubilee

Dr. H. Goldberg Oncology, Nahariya Dr. F. Sperber Radiology, Tel Aviv Sourasky Medical Prof. H. Gutman Surgery, Rabin Medical Center Center Dr. Y. Shtadler Surgery, Tel Aviv Dr. D. Hershko Surgery, Rambam Sourasky Medical Medical Center Center Dr. I. Kadmon Breast Health Nurse, Dr. A. Winkler Plastic Surgery, Sheba Hadassah Medical Medical Center Center Ein Karem Dr. N. Zigelman- Oncology, Maccabi Dr. H. Kaplan Plastic Surgery, Sheba Danieli Healthcare Services Medical Center Dr. V. Katz Surgery, Soroka Urology: Medical Center and Prof. O. Netiv Urology, Bnei Zion Leumit Healthcare Hospital Fund Coordinator Dr. B. Kaufman Oncology, Sheba Prof. G. Beniel Urology, Belinson Medical Center (Davidoff) Medical Prof. M. Kerner Pathology, Rambam Center Medical Center Dr. Y. Chen Urology, Tel Aviv Prof. B. Klein Oncology, Meir Sourasky Medical Hospital Center Dr. M. Kurtz Surgery, Soroka Dr. A. Gez Oncology, Rambam Medical Center Medical Center Dr. A. Nissan Oncology, Hadassah Prof. A. Kuten Oncology, Rambam Medical Center, Ein Medical Center Karem Dr. I. Leibowitz Urology, Meir Hospital Prof. M. Pappa Surgery, Sheba Prof. A. Lindner Urology, Assaf Medical Center Harofeh Medical Prof. T. Peretz Oncology, Hadassah Center Medical Center, Ein Prof. H. Matzkin Urology, Tel Aviv Karem Sourasky Medical Ms. R. Peleg Physiotherapist, Tel Center Aviv Sourasky Medical Ms. A. Morag Nursing Services, Center Sheba Medical Center Dr. S. Rizel Oncology, Rabin Dr. A. Neuman Oncology, Rambam Medical Center Medical Center Ms. D. Sadeh-Tassa Social Services, Tel Prof. D. Puda Urology, Hadassah Aviv Sourasky Medical Medical Center, Center Ein Karem 111 Dr. B. Raanan Oncology, Sheba Dr. M. Sadeh Neuro-psychology, Medical Center Israel Cancer Prof. Y. Ramon Urology, Sheba Association Medical Center Ms. R. Seat Social Services, Dr. A. Rosenbaum Oncology, Rabin Sheba Medical Medical Center Center, (Tel Hashomer) Prof. A. Sela Oncology, Assaf Prof. T. Segal Neuro-oncology, Harofeh Medical Hadassah Medical Center Center, Ein Karem Dr. M. Vigoda Oncology, Hadassah Dr. R. Speigelman Neurosurgery, Sheba Medical Center, Medical Center, Ein Karem (Tel Hashomer) Dr. T. Tzuk-Sheena Neuro-oncology, Neuro-oncology: Rambam Medical Center Dr. D. Blumenthal Neuro-oncology, Tel Aviv Sourasky Pediatrics: Medical Center

Dr. P. Bukstein Neuro-oncology, Tel Dr. Y. Yaniv Pediatric Hemato- Aviv Sourasky Medical oncology, Schneider Center Children’s Medical Dr. S. Constanini Pediatric Neurology, Center – Coordinator Tel Aviv Sourasky Prof. M. Ben-Arush Pediatric Hemato- Medical Center oncology, Rambam Ms. A. Friedman Social Services, Medical Center Pediatric Neurosurgery, Tel Aviv Dr. R. Elhasid Pediatric Hemato- Sourasky oncology, Rambam Medical Center Medical Center Dr. D. Loven Oncology, Ha’emek Ms. A. Buchval Nursing Services, Medical Center Schneider Children’s Medical Center Dr. S. Maimon Neurology, Rabin Medical Center Ms. D. Gerbler Head Nurse Palliative Care, Head Nurse, Dr. R. Pfeffer Oncology, Sheba Palliative Care, Medical Center Sheba Medical Center Prof. T. Ram Neuro-surgery, Tel Aviv Sourasky Medical Prof. S. Constanini Neuro-oncology, Center Tel Aviv Sourasky Medical Center Prof. T. Rappaport Neurosurgery, Rambam Medical Prof. A. Fenig Pediatric Radiotherapy, Center Rabin Medical Center 112 "Door Knock" Fundraising Campaign's Jubilee

Prof. J. Kapelushnik Pediatric Hemato- Dr. S. Perry Social Services, Rabin oncology, Soroka Medical Center Medical Center Prof. P. Schwartzman Family Medicine, Ben- Prof. Y. Meller Orthopedic Oncology, Gurion University Tel Aviv Sourasky Medical Center Dr. Y. Singer Home Hospice, Be’er Sheva Dr. M. Michowitz Neuro-surgery, Schneider Children’s Dr. A. Waller Home Hospice, Israel Medical Center Cancer Association Prof. G. Rechavi Pediatric Hemato- Dr. S. Wine Palliative Care Services, oncology, Sheba Rambam Medical Medical Center Center Dr. N. Remo Oncology, Hadassah Medical Center, Gyneco-oncology: Ein Karem Dr. S. Reizel Oncology, Rabin Dr. M. Sadeh Pediatric Medical Center Neuropsychology, Coordinator Israel Cancer Prof. A. Beller Gyneco-oncology, Association Shaarei Zedek Medical Prof. A. Toren Pediatric Oncology, Center Sheba Medical Center Prof. G. Ben-Baruch Gyneco-oncology, Dr. M. Weintraub Pediatric Oncology, Sheba Medical Center Hadassah Medical Prof. A. Cohen Gynecology, Meir Center, Ein Karem Hospital Ms. Z. Duvdevani Nursing Services Palliative Care: (Retired) Ms. S. Ben-Ami Prof. E. Fenig Oncology, Rabin Oncology Nursing Medical Center Services, Sheba Dr. E. Fishman Former Chair of Medical Center - the Israeli Gyneco- Coordinator oncology Society Dr. F. Barak Oncology, Barzilai Dr. D. Grisaro Gynecology, Tel Aviv Hospital Sourasky Medical Dr. G. Bar Sela Oncology, Rambam Center Medical Center Dr. H. Levavi Gyneco-oncology, Prof. R. Catane Oncology, Sheba Rabin Medical Center Medical Center Dr. E. Lavi Chair, Israeli Gyneco- Dr. N. Cherney Pain Clinic, Shaarei oncology Society Zedek Hospital Dr. T. Levi Gyneco-oncology, Dr. A. Eisenberg Pain Clinic, Rambam Wolfson Medical Medical Center Center 113 Prof. E. Levi-Lahad Genetics, Shaarei Pharmaceuticals: Zedek Hospital Prof. A. Gabizon Oncology, Shaarei Prof. D. Meirov Gynecology, Sheba Zedek Hospital Medical Center Coordinator Prof. N. Chaim Oncology, Dr. R. Pfeffer Oncology, Sheba Rambam Hospital Medical Center Prof. D. Edreka Oncology, Sheba Dr. T. Safra Oncology, Tel Aviv Medical Center Sourasky Medical Center Prof. M. Inbar Oncology, Tel Aviv Sourasky Medical Center Genetics and Bio-markers: Prof. E. Livneh Microbiology, Ben- Dr. S. Argov Pathology, Soroka Gurion University Medical Center Prof. A. Shani Oncology, Sheba Coordinator Medical Center Dr. V. Barak Oncology Lab, Prof. S. Shtemmer Oncology, Rabin Hadassah Medical Medical Center Center, Ein Karem Prof. A. Sulkes Oncology, Rabin Dr. A. Birk Genetics, Soroka Medical Center Medical Center Dr. T. Tishler Oncology, Rabin Prof. R. Catane Oncology, Sheba Medical Center Medical Center Dr. M. Feinmesser Pathology, Rabin Hemato-oncology: Medical Center Dr. A. Fieder Gastroenterology, Prof. D. Ben Yehuda Hematology, Sheba Medical Center Hadassah Medical Center, Ein Karem - Prof. A. Friedman Genetics, Sheba Coordinator Medical Center Dr. R. Genetics, Rambam Dr. R. Appelbaum Oncology, Rambam Gershoni-Baruch Medical Center Medical Center Prof. A. Levi-Lahad Genetics, Shaarei Prof. A. Balin Pediatric Hemato- Zedek Hospital oncology, Wolfson Medical Center Dr. A. Or-Ortergar Genetics, Tel Aviv Sourasky Medical Prof. Y. Cohen Oncology, Soroka Center Medical Center Dr. M. Sagi Genetics, Hadassah Dr. A. Levi Hematology, Soroka Medical Center, Medical Center Ein Karem Prof. M. Mittleman Internal Medicine, Prof. M. Shochat Genetics, Rabin Tel Aviv Sourasky Medical Center Medical Center 114 "Door Knock" Fundraising Campaign's Jubilee

Prof. A. Nagler Hematology, Sheba Dr. R. Pfeffer Oncology, Sheba Medical Center Medical Center Prof. A. Naferstak Hematology, Dr. M. Vigoda Oncology, Hadassah Tel Aviv Sourasky Medical Center, Medical Center Ein Karem Prof. Y. Or Hematology, Hadassah Medical Center, Ein Karem Orthopedics: Prof. M. Prokochimer Hematology, Rabin Dr. Y. Bikles Orthopedics, Medical Center Tel Aviv Sourasky Dr. P. Raanani Hematology, Rabin Medical Center Medical Center Dr. A. Fizer Orthopedics, Prof. Y. Row Hematology, Rambam Hadassah Medical Medical Center Center, Ein Karem Prof. O. Spielberg Hematology, Rabin Prof. Y. Meller Orthopedics-Oncology, Medical Center Tel Aviv Sourasky Medical Center Prof. O. Merimsky Oncology, Tel Aviv Radiotherapy: Sourasky Medical Center Prof. A. Kuten Oncology, Rambam Dr. N. Meushar Orthopedics, Rambam Medical Center - Medical Center Coordinator Dr. G. Moses Orthopedics, Dr. R. Bar-Druma Oncology, Rambam Tel Aviv Sourasky Medical Center Medical Center Prof. Y. Cohen Oncology, Soroka Dr. N. Ohana Orthopedics, Rabin Medical Center Medical Center Prof. B. Koren Oncology, Tel Aviv Prof. M. Seli Orthopedics, Rabin Sourasky Medical Medical Center Center Prof. A. Fenig Oncology, Rabin Ear, Nose and Throat: Medical Center Dr. S. Fireman Oncology, Soroka Prof. R. Feinmesser Ear Nose Throat, Rabin Medical Center Medical Center Dr. A. Gez Oncology, Tel Aviv Prof. D. Felis Ear Nose Throat, Sourasky Medical Tel Aviv Sourasky Center Medical Center Dr. K. Levernkof Oncology, Soroka Ms. F. Kornbrut Speech Rehabilitation, Medical Center Israel Cancer Dr. T. Simon Oncology, Sheba Association Medical Center Dr. M. Litner Tel Aviv University 115 Dr. Maharshak Oncology, Rabin Medical Prof. A. Even Sapir Nuclear Medicine, Center (Hasharon) Tel Aviv Sourasky Medical Center Prof. D. Ofir Ear Nose Throat, Meir Hospital Prof. M. Gomori Medical Imaging, Dr. H. Sela Ear Nose Throat, Hadassah Medical Hadassah Medical Center, Ein Karem Center, Ein Karem Dr. A. Gorfstein Medical Imaging, Rabin Medical Center Psycho-oncology: Prof. M. Greif Medical Imaging, Ms. R. Abramov Social Services, Tel Aviv Sourasky Hadassah Medical Medical Center Center, Ein Karem Dr. D. Grusher Nuclear Medicine, Prof. L. Baider Psycho-oncology, Rambam Medical Hadassah Medical Center Center, Ein Karem Dr. Y. Kraus Nuclear Medicine, Dr. M. Braun Psycho-oncology, Hadassah Medical Hadassah Medical Center, Ein Karem Center, Ein Karem Dr. A. Mishani Nuclear Medicine, Prof. R. Yaakovi Psychology Department, Hadassah Medical Tel Aviv University Center, Ein Karem Prof. S. Carmel Center for Multi- Dr. M. Rosin Medical Imaging, disciplinary Research Maccabi Healthcare in Aging, Ben-Gurion Services University Dr. T. Sela Medical Imaging, Dr. M. Cohen Oncology, Rambam Hadassah Medical Medical Center Center, Ein Karem Dr. S. Perry Oncology, Rabin Dr. M. Shapira Medical Imaging, Medical Center Meir Hospital Dr. M. Sklaire-Levi Medical Imaging, Sheba Imaging: Medical Center Prof. A. Israel Nuclear Medicine, Dr. F. Sperber Mammography Rambam Medical Unit, Tel Aviv Sourasky Center-Coordinator Medical Center Dr. A. Angel Medical Imaging, Rambam Medical Center Complementary Medicine: Dr. Y. Bar-Ziv Medical Imaging, Mor Mar Institute Dr. A. Caspi Complementary Dr. M. Cohen Medical Imaging, Medicine, Davidoff Rabin Medical Center Center - Coordinator 116 "Door Knock" Fundraising Campaign's Jubilee

Prof. E. Robinson Chairman, Israel Dr. A. Shiff Internal Medicine, Bnei Cancer Association Zion Medical Center Dr. G. Bar-Sela Oncology, Rambam Dr. Y. Ziv-Ner Complementary Medical Center Medicine, Sheba Medical Center Prof. R. Catane Oncology, Sheba Medical Center Cancer Prevention: Prof. D. Edreka Oncology, Sheba Medical Center Prof. N. Arber Gastroenterology, Dr. N. Esna Complementary Tel Aviv Medicine, Tel Aviv Sourasky Sourasky Medical Medical Center Center Dr. A. Bar-Ziv Sports Medicine Specialist, Tel Aviv Dr. L. Goldstein Pharmacology, University Ha’emek Medical Center Dr. N. Constantini Sports Medicine, Hadassah Medical Prof. A. Kuten Oncology, Rambam Center, Ein Karem Medical Center Mr. Y. Karni Sports Medicine Dr. S. Lev-Ari Research in and Nutrition Complementary Specialist Medicine,Tel Aviv Sourasky Medical Dr. L. Keinan-Boker Deputy Director Center Israel Center for Disease Control Dr. Y. Maimon Complementary Mr. Y. Lahav Dietitian, Wingate Medicine, Tel Aviv Institute Sourasky Medical Center Ms. A. Raz Dietitian, Tel Aviv Sourasky Medical Prof. S. Pintov Complementary Center Medicine, Assaf Harofeh Medical Prof. G. Rennert Community Medicine and Center Epidemiology, Dr. L. Schechter “Maccabi Natural”, Carmel Hospital Maccabi Healthcare Dr. N. Shapira Dietitian Services )Complementary Prof. T. Shochat Director Israel Center for Medicine( Disease Control Dr. N. Sheinman Complementary Dr. Y. Yarom Sports, Meuhedet Medicine Healthcare Services 117 Thyroid Cancer: Volunteer Advisors Dr. A. Cohen Endocrinologist, Sheba Advocate Y. Horesh Medical Center Legal Advisor, S. Horowitz and Associates Prof. T. Dikstein Endocrinologist, Bnei A. Ben Cochav Zion Hospital Computing Consultant Prof. D. Gross Endocrinologist, M. Kidon, M. Teomim – BBDO Hadassah Medical Communications Services, Advertising and Center, Ein Karem Media Consulting Agency Dr. S. Gruzinsky Endocrinologist, Rabin A. Shatz, A. Zehavi – SEO Israel Medical Center Professional Search Engine Optimization Dr. T. Horn Nuclear Medicine, and Site Promotion Services Assaf Harofeh Medical Center Administration and Department Directors Dr. A. Liel Endocrinologist, Soroka Medical Center Ms. M. Ziv Director General Dr. M. Malul Isotopes, Meir Hospital Ms. S. Cassuto Committees and Dr. S. Mechlis Nuclear Medicine, Projects Coordinator Rabin Medical Center Mr. M. Bar Haim Chief Financial Dr. A. Salmon Oncology, Hadassah Officer Medical Center, Dr. N. Cohen- Spokesperson and Ein Karem and Avigdor Director, Public Ministry of Health Education and Prof. N. Stern Endocrinologist, Information Tel Aviv Sourasky Department Medical Center Ms. R. Balistra Director, Branches Dr. B. Uzieli Oncology, Hadassah Dept. and ‘Door Medical Center, Knock’ Fundraising Ein Karem Campaign Manager Dr. M. Weiss Endocrinology, Assaf Mr. R. Makrin Director, Marketing Harofeh Medical Center and Cooperation Department Prof. G. Zidan Oncologist, Rebecca Sieff Hospital Ms. A. Shapira Director, Rehabilitation and Welfare Dept. Advisors Ms. R. Edan Director, Human Luboshitz Kasierer Ernst & Young Resources Dept. Chartered Accountants Mr. A. David Director, Maintenance S. Dolinski Internal Auditor and Logistics Dept. 118 "Door Knock" Fundraising Campaign's Jubilee

119 120

Table of Contents