IDC Herzliya's President and Founder, the Israeli Marketing Association Expresses Its Appreciation for His Initiative and Leadership As the Prof

The IDC

Herzliyan

WINTER 2017

Leading Innovation

IDC Herzliya Inaugurates the
Dr. Miriam and Sheldon G. Adelson

School of Entrepreneurship

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IDC HERZLIYAN WINTER 2017

Inside

Prof. Uriel Reichman Receives Lifetime Achievement Award

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Dr. Miriam and Sheldon G. Adelson School of Entrepreneurship Inauguration

48

ISEF Foundation Celebrates 40 Years

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IDC Herzliya Welcomes a New Sefer Torah IDC Herzliya Bestows its 2016 Honorary Fellowships Israeli Friends Hear About the Challenges Facing the Middle East Graduation 2016
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12 16 18

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22 24 26

29 30

34 36 38 42 46 48

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Realizing the Vision of the Ethiopian Scholarship Program Israel’s Wounded Soldiers – Rehabilitation through Academia RRIS Alumni Make Their Marks in Israel and Around the Globe Former Amb. Ron Prosor Addresses International Friends Club The Mimi Charnoff Award ICT’s 16th World Summit on Counter-Terrorism The Anna Sobol Levy Fellowship Program IDC Herzliya’s Athletes Short and Sweet 16^thAnnual Herzliya Conference Start-Up Nation Crash Course IDC Herzliya’s Alumni Association Reaches Out American Friends of IDC Herzliya Academics in Action Nurturing Future Business Leaders In Memoriam: Rony Lichtenstein z”l

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On the cover: IDC Herzliya Inaugurates the Dr. Miriam and Sheldon G. Adelson School of Entrepreneurship

Managing Editor

Lara (Greenberg) Doel | [email protected]

Copy Editor

Miriam Bulwar David-Hay | [email protected]

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Head Writer

Ariel Rodal-Spieler | [email protected]

Writers

Sophie Vardi | [email protected] Dalit Shmueli | [email protected]

Photographers

Sarit Goﬀen, Adi Cohen Zedek, Kﬁr Bolotin, Oren Shalev, Kobi Zoltek, Alon Gilboa, Ofer Amram, Yuval Chen, Yotam From, Liyam Flexer, Revital Brandes, Jennifer Kozin, Yehoshua Yosef, Maya Ettinger, Scott Lasky

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Graphic Design & Print Production

Roitman Design | 03-522-2562 | www.zrdesign.co.il

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Prof. Uriel Reichman Receives Lifetime Achievement Award

In granting its highest honor to IDC Herzliya's president and founder, the Israeli Marketing Association expresses its appreciation for his initiative and leadership as the visionary who founded IDC Herzliya in 1992.

Prof. Uriel Reichman delivers his acceptance speech.

rof. Uriel Reichman, president and found- The unique model of IDC Herzliya, which

“We are proud to grant the prestigious Life
Achievement award

er of IDC Herzliya, has been presented

with the Israeli Marketing Association’s

combines excellence in research and in edu-

cation with social responsibility and com-

P

Life Achievement prize, the body’s most munity involvement, makes a significant conprestigious award. Previously known as the

Association of Advertisers, the Israeli Marketing

Association represents advertisers and market-

ers in Israel. It is the eighth time the associa-

tion has granted the award, with previous win-

ners including Michael Strauss, owner of the

Strauss dairy group, and Dan Propper, a founder

and current board chairman of the Osem food conglomerate.

tribution to the training of the future leadership

of Israel.”

in marketing to Prof. Reichman - a visionary

and a doer.” ^{– Eyal Melis, chairman}

of the Israeli Marketing Association and CEO of Tnuva

because of its entrepreneurial spirit, its academic

innovation and its contribution to the State of Israel, instead of; but mostly because of two fac-

tors: One was the young Israelis who had waited

for so long and who voted with their feet for an

academic institution that was built for them,

embraced them, treated the students as partners,

and provided them with knowledge, creativ-

ity and training for the future. And the second

was civil society – our friends who loved the

idea, believed in our path, and went out of their

The association said Reichman had been chosen

as this year’s recipient in recognition of his initiative and leadership in founding and heading IDC over the past two decades. “IDC Herzliya has been a pioneer in many fields, introducing

interdisciplinary, contemporary and innovative

programs, recruiting the best researchers in vari-

ous fields, taking steps in returning Israeli schol-

ars to Israel, establishing IDC’s international The award was presented at the annual Effie

stature, and promoting out of-the-box thinking Awards ceremony in Israel, which recognizes

and academic innovation, all the while keeping effectiveness in marketing communications. way to help us. I thank the Israeli Marketing

the focus on the students,” the association said The Effie Awards are known by advertisers and in a statement.

Prof. Uriel Reichman with Eyal Melis, chairman of the Israeli Marketing Association and CEO of Tnuva.

Association for choosing to give special recog-

nition, through me, to entrepreneurs who build

institutions for the benefit of the public and

agencies around the world as the pre-eminent award in the industry, and recognize any and

“We are proud to grant the prestigious Life

all forms of marketing communication that con- without looking to make a profit, who take risks,

Achievement award in marketing to Prof. tribute to a brand’s success. The competition is

Reichman – a visionary and a doer,” said held in more than 40 countries.

Eyal Melis, chairman of the Israeli Marketing

do not wait for government assistance, and seek

to contribute to the common good. I thank you

from the bottom of my heart.”
Association and CEO of the Tnuva dairy group. In his acceptance speech, Reichman said, “IDC “We see his life’s work as an example for others. Herzliya succeeded in spite of everything,

– Ariel Rodal-Spieler

2

IDC Herzliya is #1 in the Country for
Student Satisfaction – for the 6th time

Out of 39 institutions of higher education throughout Israel

IDC Herzliya received the highest rankings in a multitude of parameters.
The marks in the table range between ‘1’- very unsatisﬁed and ‘5’– very satisﬁed

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3

IDC Herzliya Inaugurates the Dr. Miriam and Sheldon G. Adelson School of Entrepreneurship

Prof. Uriel Reichman with Sheldon and Dr. Miriam Adelson.

DC Herzliya’s Dr. Miriam and Sheldon G. Adelson School of

Prime Minister Benjamin Netanyahu joins Dr. Miriam and Sheldon Adelson at the dedication of IDC Herzliya’s newest building, the Adelson School of Entrepreneurship.

Entrepreneurship, the first of its kind in Israel, gives young entrepre

-

I

neurs the knowledge and tools to realize their ideas and entrepreneurial

ambitions, while strengthening the country’s start-up ecosystem. The school’s

founders, Dr. Miriam and Sheldon Adelson, among their many philanthropic

endeavors, have made it their goal to educate future generations of entrepre-

neurs, promote Israeli innovation and entrepreneurship internationally, and

instill an entrepreneurial mindset in Israel’s business and economic leadership.

While the school was launched a few years ago and a groundbreaking cer-

emony was held to mark the start of construction, the inauguration cer-

emony was a celebration of the building’s completion and the beginning of

its daily use for IDC’s varied entrepreneurial projects under the umbrella

of the school. The ceremony was attended by the Adelsons, Prime Minister

Benjamin Netanyahu, Prof. Uriel Reichman, president and founder of IDC,

Oudi Recanati, chairman of the IDC board, Natan Sharansky, chairman of

the Jewish Agency, Moshe Fadlon, mayor of Herzliya, faculty members and dozens of students from the school’s various programs.

4

ADELSON SCHOOL OF ENTREPRENEURSHIP

“Entrepreneurship makes Israel powerful,”

Netanyahu said at the ceremony. “The future is changing because of entrepreneurship, and we are positioned right at the cusp of this change.

To survive and thrive we need to overcome a

simple problem: Our numbers are small. We

compensate, as always, with our brains and our

guts, and now we’re in a position to compensate

even more – with entrepreneurship.”

Netanyahu thanked the Adelsons, saying, “This

is a remarkable contribution to IDC, which is

itself an example of entrepreneurship. What Prof.

Reichman has set up here is amazing

and I commend him for it. Sheldon

and Miri, your many philanthropic

initiatives – in education, science,

and everything you do for Israel

Dr. Miriam and Sheldon Adelson and Prime Minister Benjamin Netanyahu.

“Entrepreneurship makes Israel powerful ... The future is changing because of entrepreneurship, and we are positioned right at the cusp of this change.”

– Prime Minister Benjamin Netanyahu

and the Jewish people – are all

noble causes.”

Unveiling the entrance of the Dr. Miriam and Sheldon G. Adelson School of Entrepreneurship. From leﬅ: Jonathan Davis, Nira Reichman, and Prof. Uriel Reichman, and Dr. Miriam and Sheldon Adelson.

Israel’s future, he said, “depends on our abil-

ity to adopt and sustain entrepreneurship and

Reichman said that the success of the Israeli

economy “is due to its pioneering entrepreneur-

“The purpose of this school is to teach students to challenge the status quo.”

– Prof. Uriel Reichman, president and founder of IDC Herzliya

technology. Science and technology drive pros- ial spirit, which has led to international achieveperity but only under the right conditions. The

Soviet Union, for example, probably had the

best mathematicians and scientists in the world, a competitive financial market that protects

but it didn’t go anywhere or produce anything. freedom of occupation.” Here in Israel, we have always had science and ments in agriculture, security, technology, and science. Entrepreneurship can flourish only in

technology, but it took us a while to get to an Reichman thanked the Adelsons on behalf

environment in which we could do something of all at IDC for their gift of the School of

with it. We have enacted many reforms to make Entrepreneurship. “Our joint belief in free

Israel more business- and investor-friendly, and

enterprise and Zionist education cements the

we have to continue deregulating and de-bureau- link between us,” he said. “The purpose of this

cratizing. Without a thriving economy, we have

nothing.” school is to teach students to challenge the status quo and take risks. An entrepreneur needs

vision, tremendous strength of character, an

5

David Robins, architect of the Adelson Building, with Avi Nissim, vice president of Logistics, IDC Herzliya.
Michael Greenspan on stage with Dr. Miriam and Sheldon Adelson.
Prof. Uriel Reichman; Sheldon Adelson; Nava Swersky Sofer, executive director, IDCBeyond; Arielle Beniacar, program coordinator, IDCBeyond; Dr. Gali Einav, head of Minor in Entrepreneurship; Yossi Maaravi, deputy dean of the Adelson School of Entrepreneurship; Gil Karie, Zell project manager; Moran Nir, Zell Entrepreneurship program executive director; Yair Tauman, dean of the Adelson School of Entrepreneurship; Dr. Miriam Adelson. Front: Dana Barda, Adelson School administrative manager and Dr. Gail Gilboa, Freedman FinTech and Data Analysis.

understanding of the freedom of markets, and

to be a leader. These are all qualities that Sheldon You can’t learn how to take risks – you have to

embodies. He challenged the existing business be willing to take a risk and be ready to fail. You

status quo, and his multibillion dollar enter- have to have the passion to get up and try again.”

prise required great vision. Moreover, Sheldon Miriam Adelson stressed that “one of the most

and Miri have never hesitated in investing major important characteristics an entrepreneur needs

resources and standing up for Israel whenever is guts. As time has gone by, we have understood

be an entrepreneur you have to want to achieve.

“You have to be willing to take a risk and be ready to

fail.” ^{– Sheldon Adelson}

necessary.”

that you’re not necessarily born an entrepreneur,

but you can learn from others and take risks.”

The Adelsons were presented with a personal

token of Reichman’s appreciation – two silver Four IDC alumni, each an entrepreneur in their

fortune cookies, each with a special message of own right, presented their initiatives: Alon

thanks – by students of IDC’s Raphael Recanati Bar David, a graduate of the Arison School of

International School who had also participated Business, talked about Red Button, the non-

in Taglit-Birthright Israel, a program supported profit organization he founded to fight cyber

by the Adelsons.

bullying; Liat Mordechay Hertanu, a graduate

of the Efi Arazi School of Computer Science

During an on-stage interview with journalist and a member of the first cohort of the Zell

Michael Greenspan, Sheldon Adelson said he Entrepreneurship Program, spoke about 24Me,

had been asked many times whether entrepre- the personal assistant app she developed; Rona

neurs are born or made. “I’ve come to the conclu- Sadan, a graduate of the Sammy Ofer School

sion that it’s a combination of both,” he said. “To

of Communications, presented IDC’s MiLAB’s

6

ADELSON SCHOOL OF ENTREPRENEURSHIP

At the inauguration, IDC Herzliya’s vice presidents, from leﬅ: Avi Nissim, vice president for Logistics, Golan Zrihan, vice president for Finance, Dr. Ayelet BenEzer, vice president for Student Aﬀairs, Jonathan Davis, vice president for External Relations and Ido Sharir, vice president for Policy and Government Relations.

Prof. Uriel Reichman presents the Adelsons with two silver fortune cookies, each with a special, personalized message of thanks. ey are joined on stage by two Raphael Recanati International School students, Shimon Forcheimer and Zsoﬁa Boros, both past participants of Taglit-Birthright Israel, supported by the Adelsons.

Moshe Fadlon, mayor of Herzliya, Natan Sharansky, chairman of the Jewish Agency for Israel, and Prof. Amnon Rubinstein, former Israeli education minister.

Maketec project, a youth center for “digital-mak- and thinking globally,” he said. “We think that

ing,” and Yarden Ben-Yosef, valedictorian of the

diversity is important for creativity and innova-

2015 graduating class and Law and Government tion. We insist on it in both faculty and students.”

alumnus, presented the new Public Diplomacy Program that he heads at IDC.

Nava Swersky Sofer presented IDCBeyond, the

Adelson School’s new program that she heads,

The Adelson School’s dean, Prof. Yair Tauman, which is designed to empower participants to

said, “The school’s mission is to become one

develop and launch innovative ventures that

of the world’s leading centers for the study apply exponential technologies to help solve

and practice of entrepreneurship. We want to 21st century global challenges. The first cohort

strengthen Israel’s brand as the start-up nation. of the program was at the inauguration event. We will make every effort to turn this kind gift into an amazing school – we plan to make the Moran Nir, the executive director of the Zell

Adelson School the center of gravity of Israeli Entrepreneurship Program and a graduate of

entrepreneurship.”

the program herself, presented the achievements

of the Zell program, which gives students the

opportunity to create real business ventures.

Deputy dean Yossi Maaravi discussed the values

“Vintage Breeze,” a 1990 sculpture in steel,

concrete and copper by artist Zigi BenHaim, decorates the lawn in front of the new Adelson School of Entrepreneurship. It was donated by Tsipi and Yori Ben-Haim in honor of Dr. Miriam and Sheldon Adelson.

that guided the building of the content for the Following the event, guests mingled, enjoyed school’s programs. “We see ourselves as part of refreshments, and gathered to witness the un-

the Israeli entrepreneurial ecosystem, not isolat- veiling of IDC Herzliya’s newest school.

ed in the ivory tower of academia. We also strive

for excellence and believe in learning by doing

– Ariel Rodal-Spieler

7

ISEF Foundation Celebrates 40 Years

MK Merav Ben-Ari, herself an ISEF and IDC Herzliya alumna, speaks to students from several universities and colleges, including IDC, at a meeting of ISEF’s leadership development program.

he ISEF Foundation, which has main- – the two institutions that have had the most

tained a strong partnership with IDC

Herzliya since 1999, is celebrating 40 years

significant contribution to my life, personality, and character.”

T

of unfaltering commitment to assist gifted but

disadvantaged young Israelis through higher