THE CONTRACTORS BLUEPRINT FOR SOCIAL MEDIA
BuiltToughSocial ABOUT THIS GUIDE
This guide is for any construction services professional who wants to use the lat- est marketing strategies to increase
WHO IT’S FOR This guide is for any construction services professional who wants to use the latest marketing strategies to increase credibility, boost visibility and attract more clients.
WHY IT MATTERS Social media is the most cost effective way to get in front of your customers today. Leveraging the power of top social networks including Facebook, Twitter, LinkedIn, Yelp and others can be a game changer in your business if properly used.
WHO WE ARE Built Tough Social is a team of marketing experts with over 10 years expertise in construction related industries.
Built Tough Social | Marketing for Construction | 2 TABLE OF CONTENTS
Introduction 04
Maximizing Your Online Presence 05
The #1 Most Important Marketing Tool 06
Facebook Marketing for Contractors 07
Instagram & Twitter for Contractors 08
Other Top Social Networks 09
Content Strategy Tips 10
Your Social Media Strategy 11
Conclusion 12
BuiltToughSocial.com | 3 INTRODUCTION
Social Media is important to your bottom line. Prospective clients rely heavily on referrals and online reviews to find new firms. Over 80% of buyers of professional services look at the company’s website prior to hiring. Social media marketing helps boost your company’s visibility and increases the know, like, trust factor; which can make all the difference in choosing between you and your competitor.
Social Media is a great way to highlight your accomplishments, promote your workmanship and consistently get in front of prospective clients. Social Media networks rank very high in Google and other search engines. Adding Social Media to your marketing strategy will help your potential customers find you without you paying for pricey Google Ads, and helps show them your business is the best solution for their needs. In this guide you’ll learn how to use Social Media to increase visibility for your business, win over clients and increase your bottom line.
HOW WE CAN HELP Built Tough Social is a leading multimedia marketing firm for Construction related companies.
We offer top quality, affordable marketing solutions that help your business stand out in a very competitive market. Our services include:
-Website Design -Social Media Marketing -Content Creation -Graphic Design -Marketing Materials Design -Reputation Management -Blog Writing & Editing -Search Engine Optimization -Search Engine Marketing
BuiltBuilt Tough Tough Social Social - BuiltToughSocial.com | Marketing for Construction | 02 4 YOUR ONLINE PRESENCE
WHEN A COMPANY HAS A GREAT ONLINE IMAGE THE BUYER IS MORE COMFORTABLE AND CONFIDENT IN YOUR ABILITIES.
The Goal of Your Online Presence Is To:
1. Share Your Company History
2. A Clear Sense Of What Your Company Offers
3. Highlight Past Performance & Testimonials
4. Contact Information: Phone, Email & Address
Customers will Google you to see what past customers have said about your company. They will check online reviews/ratings and check out your social media pages to qualify your business. It’s essential that your business uses the latest marketing strategies to stand out in the competitive construction market.
Your marketing strategy should focus on three critical areas:
1. Enhancing Your Company’s Reputation
2. Highlighting Past Performance to Build Trust
3. Positioning Your Company As A Leader in the Industry
These three things combined will increase visibility, create brand familiarity and increase profits for your business.
BuiltToughSocial.com | 5 YOUR #1 MARKETING TOOL
Your website design should be consistent with your marketing materials. It should also be mobile friendly.
Your Website
Your website is the most important marketing tool you can have for your business. This is where you publish your original content and where your audience will go to find out more about you, your mission, your products and services. This is where the decision is made to inquire more about your company or to keep looking for another contractor. A low quality website speaks volumes about your business.
This is the place to post high resolution pictures, testimonials, client work and a great opt-in offer so your audience continues to come back. You don’t have to spend a fortune on a top quality website. BuiltToughSocial’s website design packages start at just $999.
Built Tough Social | Marketing for Construction | 6 Facebook The most popular social network and a great place for connecting with people 25 and older.
This is a place to share images, articles, short videos, inspirational quotes and basically every other content types. It’s a great place to advertise to your audience and research who your audience is following and their activity on your competitors pages.
Insider Tip: Avoid direct selling on Facebook. It is a place to introduce your target audience to your business and to provide valuable content that builds trust and only then turns into sales.
Tip for Building Your Following Fast Follow the 80/20 Rule on Facebook and all social networks.
At least 80% of your posts should be valuable, non-promotional content that inspires, educates, or entertains your audience.
No more than 20% of your content should be promotional or sales offers.
BuiltToughSocial.com | 7 TWITTER & INSTAGRAM
Your place for live engagement with your audience. Use it to ask questions, share your opinions (that are inline with your brand tone/ personality), updates on what you’re working on, greetings to your audiences, blog post previews and links to your articles, memes, short videos and images.
This is a great place to befriend influencers and other people in your industry by making small talk and introducing yourself. To search topics and hashtags use Twitter’s Search Tool: (http://Search.Twitter.com) Use Twitter lists to add people you want to connect with. Also check to see if anyone has added you to certain lists. (ex: contracter, builder, etc)
The place to share your personality. Content should be fun, eye catching, inspirational and/or helpful. People go to instagram for entertainment as much as they do for insight. You can use or create your own hashtag to engage with your audience. Also, use industry specific hashtags with each of your posts. Many people use Instagram to find contractors. Insider Tip: Use #Builder #Contractor you’ll get thousands of views for your posts.
Built Tough Social | Marketing for Construction | 8 OTHER TOP NETWORKS
YELP The place to share pictures of your work, a brief summary of your company and its services and your contact information. Yelp has very high SEO (search engine optimization/rankings) so you want to make sure you get all your happy customers to leave 5-star reviews. It’s a great place to offer a special discount like 5% off, free estimate.
LINKEDIN The place to showcase your porfolio, skills, past work experience and upcoming projects. This is the place to show off all of your professional accolades because other professionals are here scouting for talent and this is where all the decision makers for government and corporate work are all networking.
YOUTUBE The place to share tutorials, product reviews, trainings, and the perfect place to show your company’s personality. It’s also a great place to connect with your audience in the comments section of each video. Video is the most popular content type. You can use your iphone to shoot quality video and attract more customers.
BuiltToughSocial.com | 9 CONTENT STRATEGY TIPS
Post Content Frequently Try posting daily on your primary social network. If you are just building your brand it’s important to post more frequently
Post engaging content Post engaging content. Ask questions, take polls, encourage commenting and sharing.
Refresh content Don’t be afraid to repurpose content. You can repurpose content just try to refresh it with a new title, subject or image.
Use pictures & video Always aim for using graphics. On social you want to give people a reason to share. Make it easy for them by posting graphics and video.
Built Tough Social | Marketing for Construction | 10 YOUR SOCIAL MEDIA STRATEGY
Using social media to market your firm can be overwhelming and time consuming. It’s easy to get started and begin to feel like your spread too thin. It’s also easy to want to use every new social network for your business. The reality is you must have a strategy with clear objectives in order to use social media to increase your bottom line.
Develop a Content Calendar Use an excel spreadsheet or Google spreadsheet to create a calendar of what you will post. This should have each day’s content with links to the article, and photos.
Continuously Monitor Your Content Check your pages daily Setup Google Alerts for your company Create a list of sources where you frequently go for content to share
Promote your company culture Include history of your company, behind-the-scenes at company events, promote your team
Cross promote content Use multiple social networks and cross promote con- tent. Use the content you post on Facebook on Twitter. Post your Yelp reviews on Linkedin.
Interact on other industry related pages & groups Look for groups on Facebook and LinkedIn and engage with those fans. It’s a great way to get in front of prospective clients who are searching for your services.
BuiltToughSocial.com | 11 CONCLUSION
Social Media Marketing is here to stay. It’s an important tool that your company must leverage to get in front of the millions of people who use it everyday. From decision makers at government agencies and corporations, to individuals looking to hire qualified contractors; your target customer is using social media and the internet to decide who to hire next.
Use the strategies you’ve learned in this guide to get in front of more customers and make your company more profitable.
BuiltToughSocial specializes in branding and marketing for construction related firms. We are a leader in helping contractors grow faster and build solid reputations online.
BuiltToughSocial offers affordable website design and social media marketing packages that are fit for any budget.
We offer a free, no-pressure, social media evaluation for your business. We will go over your website design and social media strategy.
To register: Visit http://BuiltToughSocial.com/Signup
We want to hear from you. If you have any suggestions to improve this resource, please drop us a line: hello@builttoughsocial.com
Thank you!
The Built Tough Social Team
Built Tough Social | Marketing for Construction | 12