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A Bi-Monthly Publication of The Los Angeles Flower Market of the American Florists Exchange, Ltd. May – June 2011 • Volume 20 - Number 3 Flowers by Orie: From Corporate Halls to Event Florist By Peggi Ridgway Photos by JDP Photography Story begins on page 13 Delight Mothers, Grads and Brides with Spectacular Blooms from the Los Angeles Flower Market! D Enlarged to show market vendors Hours: Trade/Wholesale: M/W/F: 2 to 8 a.m.; T/T/S: 5 to 6 a.m. M/W/F: 8 a.m. to noon; T/T/S: 6 a.m. to 11 a.m. Public: ($2 admission weekdays; $1 on Saturday) For holiday and special hours, see www.LAFlowerDistrict.com. Los Angeles Flower Market of the American Florists Exchange, Ltd . The Merchants of the 1. JX Grand Tree Inc . 213. 833 .0002 20. Cal Pom Pons . 213. 623 .6651 Supermarket Florals, Rose Petals & Roses Los Angeles Flower Market 3. William Sanchez Wholesale . 213. 627 .6312 23, Mellano & Company . 213. 622 .0796 Street map above Miscellaneous Cut Flowers 33, 34. Full Service A. Dalsol Orchid Warehouse . 213. 614-1925 4. Dan Stamis Wholesale . 213. 622 .6770 24. Valle Wholesale . 213. 688 .8810 B. Floral Delivery Co-op . 213. 623 .6974 Greens Full Service . 213 387 .1357 5. Blossom Valley . 213. 891 .9320 26. Gonzalez Wholesale . 213 613 .0756 C. Paul Ecke Poinsettias . 213. 622 .8667 Roses Miscellaneous Cut Flowers December Only 6. G .M . Floral . 213 489 .7050 27. C&K Wholesale . 213. 327-0313 D. See detail (above right) Full Service 28. Ted’s Evergreens . 213. 624 .9510 E. RDP Floral, Inc . 213 623 .2514 7. Dayro’s Wholesale . 213. 623 .5177 29B. Greens F. Mellano & Company . 213. 622 .0796 Roses & Cut Flowers Full Service 29A. Vases by Robert . 818. 434 .1512 7A. Flower Salad . 213. 624 .1974 - 30 Ceramics G. Mellano & Company Miscellaneous Cut Flowers, Greens Wholesale Florist . 213. 622 .0796 31. Balloons Away . 213. 683 .8819 7B. Dayro’s Wholesale . 213. 623 .5177 Full Service Roses & Cut Flowers 32A. Gilbert Wholesale . 213. 689 .9564 I. Dayro’s Wholesale . 213. 623 .4355 8. H .O . Norman . 213. 614 .1031 32B. A Ruiz Wholesale . 213. 622 .3695 J. J . Dayro’s Certified Floral Supplies Exotic Cut Flowers Florist, Inc . 213. 623 .5239 Floral Supplies 10. Tommy’s Flower Land . 213. 622 .1205 36. - Tropical U .S .A . 213. 614 .1915 K. Floral Supply Syndicate . 213. 624 .3982 Roses 37. Exotic Cut Flowers Floral Supplies 11. Eliseo’s . 213. 627 .4898 39. Paraiso Flowers . 213. 488-0376 L. Moskatel, Inc . 213. 689 .4650 Miscellaneous Cut Flowers Full Service Floral Supplies 12A. Kimura Plus . 213. 488 .1620 40. S .O .S . 213. 896 .0322 M. Stamis Wholesale . 213. 622 .6770 12B-. RDP Floral . 213. 623 .8069 Miscellaneous Cut Flowers Floral Supplies 13B Roses & Carnations 42. Growers Direct . .213 688-8805 N. Floral Prop Rental . 213. 622 .1700 13A. Adriana’s Wholesale . 213 624 .0407 43. Cut Flowers Floral Supplies 44. Paradise Gardens . 213. 488 .5144 O. Abigail’s Flowers . 213. 622 .5041 14. Choice Flowers . 213. 489 .4879 Full Service Jay’s Plants . 213. 612 .0353 Miscellaneous & Exotic Flowers P. LA Flower District 17. Stelzner Wholesale . 213. 891 .1514 45. Orchid Oasis . 213. 627 .3805 Association (Badge) . 213. 627 .3696 Miscellaneous Cut Flowers Orchids Q. Milagra . 213. 629 .5867 18. Sanvilla Wholesale . 213. 489-7089 50. Sanchez, Martin . 213. 629 .4154 Exotic orchids Greens Fruit, Candy & Stuffed Animals We Look Forward to Seeing You Soon! Contents This newsmagazine is published bi-monthly by The Los Angeles Flower Market of Flowers by Orie: The American Florists’ Exchange, Ltd. Location: 754 Wall Street, Los Angeles, CA Cover Story: 90014 • Internet: www.bloominnews.com. Subscription and advertising details at From Corporate Halls to Event Florist 1 BloominNews.com. Los Angeles Flower Market of the American Florists’ Exchange 754 Wall Street, Los Angeles, CA 90014 LA Flower Market Map 2 Mon.-Fri., 6 am to 2 pm • (213) 622-1966 (213) 622-0796 Board of Directors American Florists’ Exchange, Ltd., Los Angeles Flower Market People and Places 4 Christine Duke, Lizbeth A. Ecke, Johnny Mellano, Jon Prechtl, John Williams, Christopher Calkins Feature: A Honey of a Bee Garden Los Angeles Flower Market Hours & Info 6 Maps, Tenants, Hours, the Season's Flowers and More can be found at www.LAFlowerDistrict.com. Potpourri 8 Editorial and Advertising Peggi Ridgway, Wordpix Editorial Solutions 5146 East 23rd Street, Tulsa, OK 74114 Roundabout 10 Phone 800 200-1101; FAX 918 743-1105; Email: [email protected] Marisol Basaldua, Los Angeles Flower District Reporter Phone: 213 622 0796 X 253 • Email: [email protected] Feature: 10 Tips for a Art Director Successful Retail Shop Sale 11 Michael Wheary, Calypso Concepts LAFD Association Member Badge Program Happenings/Calendar Frank Reyes 12 766 Wall Street, Los Angeles, CA 90014 www.LAFlowerDistrict.com • Mon.-Sat., 6 am to 2 pm • (213) 627-3696 CELEBRatING 90 YEARS IN 2011 Subscribe Your Florist Friend California florists and those actively working in the California floral and horticulture industry are invited to join our mailing list at no cost. Subscribe at BloominNews. com or fax your name, business name and address to FAX 918 743-1105. You can also subscribe online to our email list to be notified when the PDF version of The Bloomin’ News is available at the website. Advertise in Bloomin’ News Our circulation is on the rise and we continue to hear from our readers – florists and It’s YOUR Flower Market! others in the floral industry – about their love of this mini-magazine. That’s good news for our advertisers. Visit www.bloominnews.com or contact our editorial office for advertising rates and details. Phone (714) 228-1101; email: [email protected]. Index to Advertisers Flower Market History Book . .Page 9 Los Angeles Flower Market . Page 3 The Original Mellano & Company .................................Page 7 Los Angeles Flower Market Moskatels/Michaels ................................Page 16 A Wonderland of Quality, Freshness, Variety, Phil Rulloda School of Floral Design...................Page 4 Selection and Great Pricing Prudential California Realty ..........................Page 8 Teleflora . Page 15 754 Wall Street, Los Angeles Wordpix ...........................................Page 14 LAFlowerDistrict.com THE BLOOMIN’ NEWS 3 MAY – JUNE 2011 People & Places Parrella Inducted to Hall of Fame Chris Brazil Wins First (Again) Ramblin’ Rose Florist owner Chris Brazil won first place in the second Annual Floral Art and Design Competition held Michael Mellano at the Fresno Home and Garden Show in early March. His Sr., left, welcomes sculpture, “Stationary Spin,” measured above six feet high, Mike Parrella to the Floriculture Hall fulfilling his goal to create a floral sculpture that was visually of Fame, February stunning. A swirl of branches, flowers, greenery and accents 25, 2011. Photo by gave observers a unique sense of motion. Flowers were Debi Aker. purchased at the Los Angeles Flower Market. The competition was judged by AIFD members. Brazil started Ramblin’ Rose Florist, Lemoore, California, in 1989. Mike Parrella, the chairman of the Department of Entomology at the University of California-Davis, was the Farewell to the “Singing Flower Man” recipient this year of a prestigious award from California Joe Richards, who entertained shoppers at the Century growers. Parrella holds a joint appointment in the City mall in Los Angeles for many years performing songs Department of Plant Sciences and develops integrated while selling flowers from his flower cart, passed away on pest management strategies for ornamental crops with an March 12, 2011. Richards was born as Joseph Smith Pfohl emphasis on biological control. He is known for his applied and grew up in Buffalo, New York but followed his dreams of research including floriculture crops, nursery and bedding being an entertainer when he plants and landscape plants in the urban environment. moved to Los Angeles in early In 1985, he started an annual conference on insect and adulthood. He appeared in a disease management on ornamentals, sponsored by the television series and a movie, Society of American Florists. He has authored more than 375 completed a musical play publications and is the recipient of many awards. “The Singing Flowerman” with Lester Wilson, published some children’s books and 2011 recorded and released an CLASS SCHEDULE album of his own songs and Instruction Hours: others’. On the album’s back Monday-Friday, 9 a.m. - 5 p.m. cover, Richards said,“…somehow I never felt quite fulfilled. Floral Designer Something was missing … someone to listen. Then one day Jan 3-14, Feb. 28-March 11 April 11-22, June 6-17, July 11-22 I became The Singing Flowerman with thousands of people Sept 12-23, Oct 31-Nov 11 passing my way, pausing just long enough to enjoy the Advanced Floral Designer Jan 17-19, March 14-16 music and flowers. I never dreamed I could be so happy!” June 20-22, July 25-27 Phil Rulloda’s Sept 26-28, Nov 14-16 Advanced Wedding Designer Royals Plan Wedding Florals Basic & Advanced Jan 24-25, April 4-5, June 27-28, Oct 3-4 By the time you read this, Catherine Middleton will have Floral Design Special Events/Décor Designer Jan 26-28, April 6-8, June 29-July 1, Oct 5-7 married Prince William and the spectacle of their royal Exotics, European & Parallel, Design For Excellence wedding, with exquisitely designed florals, will be a memory. May 16-17 We have it on good authority (Us Weekly) that responsibility Ikebana, Bridal & Party, Permanent Botanicals Shop Ops, Pricing for Profit May 25-26, Sept 29-30 for the floral arrangements was put into the hands of three One Day Workshops respected florists. One of them is Simon Lycett, a frequent Hand Tied – March 21, Oct 17 Novelty – March 22, Oct 18 floral designer for the royal family and the creative genius Holiday – December 10 behind the flowers at the marriage of Prince Charles to Camilla Parker Bowles.
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