Lee's Famous Recipe Chicken Enters the NRN Top

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ELECTRONICALLY REPRINTED FROM JUNE 18, 2018

ENTERS THE NRN TOP 200 Chicken comes first Limited Service/Mexican, Beverage-Snack also post solid gains while LSR/Burger, LSR/Sandwich, Casual Dining lose market share BY RON RUGGLESS

The Chicken, Limited-Service/Mexican and Beverage-Snack segments gained the most market share this year within the Bakery-Cafe Beverage-Snack C-Store Top 200. The Chicken segment was the leader in market-share gains, adding more than 0.3 percentage points in the Latest Year.

Chicken LSR/Mexican Pizza

Chicken

SEGMENT INSIGHTS: Chicken

ESPU Growth | Segment averages: Latest: 0.53% | Preceding: 1.43% Sales Growth | Segment averages: Latest: 5.50% | Preceding: 8.46% % CHANGE % CHANGE RANK LATEST vs. PRECEDING RANK LATEST vs. PRECEDING 2018 2017 CHAIN PRECEDING vs. PRIOR 2018 2017 CHAIN PRECEDING vs. PRIOR 1 2 RAISING CANE’S CHICKEN FINGERS 9.87% 9.29% 1 1 RAISING CANE’S CHICKEN FINGERS 30.17% 30.87% 2 1 CHICK-FIL-A 6.70 10.69 2 3 CHICK-FIL-A 13.73 16.87 3 7 CHURCH’S CHICKEN 3.96 -0.19 3 2 WINGSTOP 11.07 16.89 4 4 LEE’S FAMOUS RECIPE CHICKEN 3.14 3.80 4 5 ZAXBY’S 6.83 8.52 5 6 EL POLLO LOCO 0.86 0.25 5 6 POPEYES LOUISIANA KITCHEN 5.89 6.78 6 3 KFC 0.43 6.33 6 8 EL POLLO LOCO 5.83 5.57 7 5 POPEYES LOUISIANA KITCHEN 0.16 1.57 7 9 LEE’S FAMOUS RECIPE CHICKEN 3.90 3.80 8 8 WINGSTOP -2.67 -0.29 8 7 BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITS 3.78 6.63 9 10 ZAXBY’S -2.70 -2.60 9 10 KFC -1.48 3.58 10 9 BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITS -3.40 -0.44 10 12 CHURCH’S CHICKEN -1.80 -4.44 11 12 POLLO TROPICAL -4.40 -7.51 11 11 BOSTON MARKET -5.34 -3.35 12 11 BOSTON MARKET -5.65 -3.77 12 4 POLLO TROPICAL -6.63 9.77

Unit Growth | Segment averages: Latest: 3.10% | Preceding: 6.91% ESPU | Segment averages: Latest: $1,809.5 | Preceding: $1,785.0 | Prior: $1,749.2 % CHANGE RANK EST. SALES PER UNIT ($ in thousands) LATEST vs. PRECEDING RANK 2018 2017 CHAIN PRECEDING vs. PRIOR 2018 2017 CHAIN LATEST PRECEDING PRIOR 1 1 RAISING CANE’S CHICKEN FINGERS 16.56% 20.80% 1 1 CHICK-FIL-A $4,151.6 $3,890.9 $3,515.0 2 2 WINGSTOP 11.39 17.30 2 2 RAISING CANE’S CHICKEN FINGERS 2,955.4 2,689.9 2,461.2 3 4 ZAXBY’S 7.48 12.40 3 3 POLLO TROPICAL 2,254.3 2,358.0 2,549.5 4 7 CHICK-FIL-A 7.15 6.00 4 4 ZAXBY’S 1,994.1 2,049.4 2,104.2 5 5 BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITS 6.73 8.19 5 6 EL POLLO LOCO 1,796.8 1,781.4 1,776.9 6 8 POPEYES LOUISIANA KITCHEN 6.48 4.92 6 5 BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITS 1,731.3 1,792.3 1,800.2 7 6 EL POLLO LOCO 3.70 6.24 7 7 POPEYES LOUISIANA KITCHEN 1,422.7 1,420.4 1,398.4 8 10 LEE’S FAMOUS RECIPE CHICKEN 1.49 0.00 8 9 LEE’S FAMOUS RECIPE CHICKEN 1,281.5 1,242.5 1,197.0 9 9 BOSTON MARKET 0.22 0.44 9 8 BOSTON MARKET 1,227.6 1,301.1 1,352.1 10 11 KFC -1.39 -2.41 10 10 WINGSTOP 1,075.1 1,104.6 1,107.8 11 12 CHURCH’S CHICKEN -5.70 -5.39 11 11 KFC 1,067.4 1,062.8 999.5 12 3 POLLO TROPICAL -16.94 14.38 12 12 CHURCH’S CHICKEN 756.0 727.2 728.6 Chain Results

GROWTH IN U.S. SYSTEMWIDE SALES GROWTH IN U.S. FRANCHISE UNITS

% CHANGE % CHANGE NET CHANGE RANK LATEST vs. PRECEDING RANK LATEST vs. PRECEDING LATEST vs. 2018 2017 CHAIN PRECEDING vs. PRIOR 2018 2017 CHAIN PRECEDING vs. PRIOR PRECEDING 70 74 FIVE GUYS BURGERS AND FRIES 3.94 4.74 70 59 PIZZA RANCH 1.56 3.78 3 71 52 BJ’S RESTAURANT & BREWHOUSE 3.90 7.99 71 97 LEE'S FAMOUS RECIPE CHICKEN 1.49 0.00 2 71 86 LEE’S FAMOUS RECIPE CHICKEN 3.90 3.80 72 53 CARIBOU COFFEE 1.46 4.58 2 73 65 BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITS 3.78 6.63 73 61 BUFFALO WILD WINGS 1.38 3.76 8 74 168 GOLDEN CORRAL 3.70 -2.56 74 113 TACO JOHN'S 1.33 -0.26 5 75 166 OUTBACK STEAKHOUSE 3.46 -2.02 75 121 CHILI'S GRILL & BAR 1.27 -2.17 4 Chain Results

GROWTH IN TOTAL NUMBER OF U.S. UNITS % CHANGE NET CHANGE RANK LATEST vs. PRECEDING LATEST vs. 2018 2017 CHAIN PRECEDING vs. PRIOR PRECEDING 93 62 BUFFALO WILD WINGS 1.60 4.58 19 94 136 LEE’S FAMOUS RECIPE CHICKEN 1.49 0.00 2 95 83 FLEMING’S PRIME STEAKHOUSE & WINE BAR 1.47 3.03 1 96 155 GOLDEN CORRAL 1.45 -0.41 7 96 75 JOHNNY ROCKETS 1.45 3.50 3 98 88 JAMBA JUICE 1.43 2.57 12 Unit-Level Trends

ESTIMATED SALES PER UNIT AND AVERAGE UNIT VOLUME* (Dollars in thousands) % CHANGE % CHANGE LATEST RANK LATEST PRECEDING PRIOR LATEST vs. PRECEDING vs. AVG. UNIT LATEST vs. FISCAL 2018 2017 CHAIN YEAR YEAR YEAR PRECEDING PRIOR VOLUME PRECEDING YEAR-END 123 124 BURGER KING 1,338.3 1,305.7 1,283.6 2.50 1.72 Dec. ’17 124 127 LEE’S FAMOUS RECIPE CHICKEN 1,281.5 1,242.5 1,197.0 3.14 3.80 1,272.4 2.39 Dec. ’17 125 123 CARL’S JR. 1,278.8 1,312.4 1,301.3 -2.56 0.85 1,284.8 -0.76 Jan. ’18 126 126 SONIC DRIVE-IN 1,233.1 1,275.8 1,240.0 -3.35 2.89 1,250.0 -2.65 Aug. ’17 127 125 BOSTON MARKET 1,227.6 1,301.1 1,352.1 -5.65 -3.77 1,261.0 -4.40 Dec. ’17 128 133 RUBIO’S COASTAL GRILL 1,201.5 1,167.1 1,153.2 2.95 1.21 1,208.0 0.95 Dec. ’17 Chain Results

TOTAL NUMBER OF U.S. UNITS RANK LATEST PRECEDING PRIOR FISCAL 2018 2017 CHAIN TOTAL COMPANY FRANCHISED TOTAL COMPANY FRANCHISED TOTAL COMPANY FRANCHISED YEAR-END 147 144 FAMOUS DAVE’S 142 16 126 169 37 132 175 44 131 Dec. ’17 148 149 LEE’S FAMOUS RECIPE CHICKEN 136 0 136 134 0 134 134 0 134 Dec. ’17 149 159 FUZZY’S TACO SHOP 134 7 127 107 7 100 86 7 79 Dec. ’17 150 151 RUTH’S CHRIS STEAK HOUSE 133 79 54 128 68 60 126 67 59 Dec. ’17 150 148 SHONEY’S 133 43 90 138 44 94 138 44 94 Dec. ’17 152 153 BAR LOUIE 132 110 22 123 98 25 108 84 24 Dec. ’17 This is part of the Nation’s Restaurant News annual Top 200 report, a proprietary Inside the Top 200 ranking of the foodservice industry’s largest restaurant chains and parent companies.

More focused than other rankings of the industry’s were collated and organized into the study’s rankings by largest organizations, NRN’s Top 200 seeks to present rel- various criteria, including segment comparisons that por- he Nation’s Restaurant News Top 200 traditionally evant comparisons of the largest foodservice competitors tray fluctuating market share results of direct competitors. has been divided into two parts: the Top 100 that by tracking only consumer sales and revenue generated The final reports are analytical tools that can help de- Twas published and posted online in June and the in the United States. Parallels therefore exist between the fine which chain concepts and market segments are pros- Second 100, which was presented in July. The data for federal government’s shift in emphasis from gross nation- pering or struggling and where consumers are spending 200 chains, as well as those for 200 companies ranked al product, which included overseas results of U.S.-based their dining dollars. by U.S. foodservice revenue, fuel a comprehensive series multinationals, to the gross domestic product standard for As the basic criterion for inclusion in the statistical of reports generated through exclusive research by NRN assessing today’s economy. universe, the study first ranks individually branded chains editors. In addition to excluding foreign results, the series of re- on the basis of domestic systemwide sales for their most This year, however, NRN is presenting at one time in ports factors out business activities not directly related to recent fiscal years ended closest to Dec. 31, 2017, which June the combined data for all chains in the Top 200 to consumer foodservice. For example, McDonald’s Corp.’s could have had end dates ranging from July 1, 2017, give users a bigger first-glance picture of the U.S. food- reported $3.3 billion in annual revenue derived from do- through June 30, 2018. service industry and provide larger Top 200 segment peer mestic franchisees’ rent payments is not included. Separately, companies are ranked on the basis of groups for comparison and analysis to better illustrate We believe these data provide a more relevant ap- their domestic foodservice revenue — a ranking that will overriding industry trends and developments. praisal of U.S. market shifts among the industry’s leading be presented, along with analysis, in August. Qualifying Whether shown in 100-chain or 200-chain chunks, brands and the fast-advancing emerging chains. organizations then also are assessed over a three-year the census is NRN’s annual endeavor to compile and rank To augment direct company sources, NRN editors span on the basis of their sales and revenue growth rates, results of the industry’s leading brands and companies. It tapped corporate documents and research studies, as estimated annual average sales per location, growth in offers a panoramic view of the market share battles for well as information from government agencies, chain offi- average sales per location, and rates of expansion in total the dining budgets of American consumers. cials, franchisees and industry analysts. The resulting data outlets and franchised units. HOW IT ALL ADDS UP

TOTAL SALES

units up from $291.6B Average systemwide sales growth of Top 200 Chains compared with YEAR-OVER-YEAR % CHANGE LATEST YEAR LATEST 5.2% growth a year earlier 3.0% Year-over-year % change, 1.2 U.S. systemwide sales Increase in total Average rate of unit TOTAL SALES Top 200 unit count growth for chains

Bakery-Cafe $283.1B LARGEST SEGMENTS BY SHARE OF TOTAL TOP 200 SALES YEAR-OVER-YEAR % CHANGE PRECEDING YEAR Chicken LSR/BURGER 28.5% 3.6%

CASUAL DINING 16.8% TOTAL SALES LSR/Mexican BEVERAGE-SNACK 11.0% $273.2B C-Store CHICKEN 8.3% YEAR-OVER-YEAR % CHANGE PRIOR YEAR