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21St Annual Restaurant Industry Conference 21ST ANNUAL RESTAURANT INDUSTRY CONFERENCE WEDNESDAY, MAY 3, 2017, COVEL COMMONS, UCLA WELCOME UCLA Extension is proud to present the 22nd Annual Restaurant Industry Conference, with this year’s focus on Dining Disrupted! The “digital tsunami” is powerful and unrelenting, posing life-changing challenges, opportunities, and seeming to require immediate responsiveness. It’s no secret that many established restaurants and suppliers are not only facing economic volatility but are continuously challenged by more informed and demanding diners. This year we honor Robert Brozin, who built Nando’s Roger Torneden from one restaurant to a truly world-wide brand serving millions of diners. As chief executive of Nando’s until Associate Dean, Executive Director of UCLA Online 2010, he used sheer creativity (and Portuguese- Director, Department of Business, Management style peri-peri sauce) to take a little restaurant from & Legal Programs, UCLA Extension Rosettenville, South Africa, to the world. Today, Nando’s is loved in America, Australia, the United Kingdom, and 20 other countries as diverse as Fiji and Bangladesh. UCLA Extension serves approximately 40,000 students annually through Westwood, Downtown Los Angeles, and Woodland Hills campuses, plus a substantial selection of online courses. Our students typically already have degrees and years of experience but are seeking enhanced or new careers. Our instructors are “best in class” practitioners approved by UCLA’s campus schools for academic and teaching qualifications. In the Business, Management & Legal Programs Department, we focus on certificate programs and courses across industries (e.g., web analytics and social media marketing, small business management, credit analysis, finance, accounting, etc.) and on specific industries (hospitality, financial services, consulting, security, real estate, etc.). We thank you for joining us this year and look forward to seeing you again in future years! We also look forward to you and your employees taking advantage of some of the 5,000 professional development and continuing education courses UCLA Extension has to offer. A MESSAGE FROM THE CHAIR DINING DISRUPTED Dining Disrupted! An interesting theme for a fascinating and inventive year. Major change is everywhere we look. The incursion of robotics and automation, the adaptation of advanced technology and AI for use in the industry, an intense focus on delivery, and significant issues arising from changing workforce demographics and changing guest touch points. The conference will help restaurant operators to under- stand these major innovations and anticipate the conse- quences of their implementation, both intended and unin- Anna M. Graves tended. To set the tone for the day, our keynote speaker is Lenny Comma, chairman and CEO of Jack in the Box. He Conference Chair; Partner & Co-Leader of the will speak about digital transformation and embracing the Restaurant, Food & Beverage Industry Group, potential of technology. To give us a frame of reference, Pillsbury Winthrop Shaw Pittman LLP Nicole Miller Reagan of Piper Jaffray will provide a review of critical historic inflection points in the industry and guid- Anna Graves is co-leader of Pillsbury’s Restaurant, Food & Beverage industry group and a partner in the firm’s corporate ance on how to take advantage of the next big disruptor. and securities practice. Ms. Graves has broad experience in And, I am thrilled that our Innovation Award is going to mergers and acquisitions, securities, finance, licensing, and Robert Brozin, co-founder of Nando’s, a global brand general corporate matters. Voted by her peers as one of operating in 24 countries that has found highly engaging Southern California’s “Super Lawyers,” Ms. Graves represents ways to develop a cult-like following around the world. a number of restaurant and retail clients. She concentrates her practice in the core areas of mergers and acquisitions, emerging Fred LeFranc will lead a panel discussion on how the growth companies (including start-ups), and capital formation labor model in restaurants is being changed through activities such as private placements. She also has deep experience the addition of robotics that replace employees doing in brand licensing transactions, supply and distribution agreements, repetitive tasks with a new type of worker. Michael and private equity investments. Atkinson of Orderscape will give a broad perspective on how technology and artificial intelligence is being used to great advantage by restaurant companies. Christina Tosi of Milk Bar and Will Guidara of Make It Nice will discuss the unique characteristics that have set their brands apart, and emerging concept leaders, Lauren Bailey of Upward Projects, Seth Cohen of Sweetfin, Jon Rollo of Greenleaf Gourmet Chopshop, and Adam Saper of Eataly, will explain why their rapidly-growing concepts have piqued the interest of consumers. This is our 22nd annual Conference and I am extremely proud of that. We have put together an amazing group of people, both on the stage and behind the scenes. I am deeply grateful to the members of Advisory Board and to UCLA Extension for designing our exceptional, ambitious curriculum, and to the sponsors of the conference for their strong financial commitment. I also thank you for attending. to imply the restaurant sector is always investable. Where we are within each cycle determines the AGENDA framework for each stage of investing. Companies with a balanced focus on human capital and structural 7:30A.M.–8:30A.M. brand investments are best positioned to experience Registration & Continental Breakfast enhanced financial performance that leads to strong cash flow to allow for prudent, self-funded growth and/ or capital deployment to shareholders. 8:30A.M.–8:50A.M. Welcome & Program Overview 10:30A.M.–11A.M. Roger Torneden, Associate Dean, Executive Director Networking Break of UCLA Online, Director, Department of Business, Management, and Legal Programs, UCLA Extension 11A.M.–11:55 A.M. Anna M. Graves, Partner and Co-Leader of the Robotics and Automation Restaurant, Food & Beverage Industry Group, Pillsbury Contrary to popular belief robotics, not immigration, Winthrop Shaw Pittman LLP, Conference Chair is what is causing American jobs to disappear. Manufacturing was the initial proving ground. With 8:50A.M.–9:35A.M. wage rates rising, the tipping point for food service jobs being affected by robotics has arrived. In the front Keynote Address of the house we have seen the ascent of kiosks. Now KEYNOTE SPEAKER kitchens have been affected with the arrival of robots. Lenny Comma, Chairman and CEO, This panel will discuss how the labor model is being Jack in the Box Inc. affected with the addition of robotics that replace repetitive tasks with a new type of worker. MODERATOR Fred LeFranc, CEO, Chaos Strategist, “Digital is not a destination, it’s a blank canvas. Results Thru Strategy It should allow you to enhance your brand, not commoditize it. Don’t chase others when you should PANELISTS be painting your own picture.” John Ha, CEO, Bear Robotics Slaton Smith, Vice President of Marketing, Chowbotics 9:35A.M.–10:30A.M. State of the Industry— 12:00P.M.–12:45P.M. RestaurantSpectives Luncheon FEATURED SPEAKER Nicole Miller Regan, Managing Director and Senior Research Analyst, Piper Jaffray The restaurant industry remains investable. Despite the current contraction cycle that is influenced by a lack of scarcity from an equity capital market’s (i.e., stock) point of view and a development supply/ demand imbalance, the industry remains relatively resilient. Furthermore, a fundamental review of the industry reveals critical inflection points in history. Despite decades of disruption, the restaurant industry continues to flourish in not only sales but also in terms of human capital investments that fuel jobs that evolve into careers and impact lifestyles. Our “The Year of the Restaurant” branding for the industry is meant 12:45P.M.–1:45P.M. INNOVATION AWARD AND ARMCHAIR CONVERSATION INNOVATION AWARD RECIPIENT INTERVIEWER Robert Brozin Sepanta Bagherpour Co-Founder, Nando’s VP of Marketing, Nando’s Mr. Brozin, co-founder of Nando’s, may have been born in Sepanta was born in Esfahan, Iran and immigrated Middelburg, a small country town in South Africa, but that to South Africa in 1991 with his family where he was certainly didn’t stop him from thinking and dreaming big. introduced to suburbia, co-ed schooling, and biltong. His career started in advertising and crossed over to When colleague and friend Fernando Duarte introduced marketing some years later. him to Peri-Peri chicken, he envisaged building a global brand–one that would not just be built on the delicious Sepanta is the VP of Marketing at Nando’s in the U.S. traditional Portuguese-style chicken, but one where peo- He previously led the marketing team in Nando’s South ple and values would be the cornerstone of the business. Africa, and managed the brand in 16 markets abroad. He holds a marketing degree from Oxford Brooks Nando’s values are Pride, Passion, Courage, Integrity, University and an Honours Degree in International and Family and are evident in each country in which the Marketing from the University of South Africa. company operates. The marketing strategy has always been seen as irreverent, fun, and topical. Today, Nando’s is one of the most visible high street retailers to have emerged from South Africa and the unique taste of flame-grilled Peri-Peri chicken is, after 30 years, served in some 1,200 restaurants in 23 countries by 35,000 Nandocas (the special name given to a member of the Nando’s Family). Once the group had circa 1,000 restaurants, the founders stepped aside, and called in “adult supervision” enabling Robbie to focus on the philanthropic side: “DO THE RIGHT THING” programs, which include: • The Nando’s Art Initiative (South African contemporary art in each Nando’s restaurant) • Harambee (employment and training incubator) • Goodbye Malaria (an initiative that is actively spearheading the eradication of malaria from Southern Mozambique) Robbie has never been more inspired, excited, and purposeful about the future.
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