The Pace of Innovation at AWS
Werner Vogels VP & CTO, amazon.com! @werner What sets AWS apart from other providers?! Breadth and Depth of Services Foundation Services! Security & Storage Access
Infrastructure! Regions Availability Zones Edge POPs Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Databases
Relational!
Platform Services! NoSQL!
Columnar!
Caching!
Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Databases Analytics
Relational! Hadoop!
Platform Services! NoSQL!
Real time!
Columnar!
Data warehouse! Caching!
Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Databases Analytics App Services
Queuing! Relational! Hadoop! Orchestration!
Platform Services! NoSQL! App streaming! Real time!
Transcoding! Columnar!
Data Email! warehouse! Caching! Search!
Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Databases Analytics App Services Deployment & Management
Queuing! Relational! Hadoop! Containers! Orchestration!
Platform Services! NoSQL! App streaming! Real time! Dev/ops!
Transcoding! Columnar!
Data Email! warehouse! Templates! Caching! Search!
Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Databases Analytics App Services Deployment & Management Mobile & Devices
Queuing! Relational! Identity! Hadoop! Containers! Orchestration!
Platform Services! NoSQL! Sync! App streaming! Real time! Dev/ops!
Transcoding! Columnar! Analytics!
Data Email! warehouse! Templates! Caching! Notifications! Search!
Foundation Services! Security & Networking & Content Compute Storage Access Delivery
Infrastructure! Regions Availability Zones Edge POPs Amazon WorkSpaces!
Delivering on the promise of desktop virtualization !
Infrastructure & admin tools!
End user desktop and mobile apps!
Most successful preview, ever! Amazon WorkDocs! Fully managed, secure document storage and sharing service for the Enterprise!
Simple document! Access from ! Easy sharing! feedback! any device!
Integrate your! Secure! Low cost! corporate directory! Amazon WorkMail! Is secure email and calendaring made easy!
Managed email and Integrates with Always available, calendaring solution! Amazon WorkDocs! anytime, anywhere.! Applications! Virtual Desktops Collaboration and Sharing
Databases Analytics App Services Deployment & Management Mobile & Devices
Queuing! Containers! Relational! Hadoop! Identity!
Orchestration! Dev/ops Tools! Platform Services! NoSQL! Real-time! Sync! App streaming! Resource Templates!
Data warehouse! Transcoding! Mobile Columnar! Analytics! Usage Tracking! Email! Data Workflows! Caching! Monitoring and Notifications! Search! Logs!
Foundation Services! Security & Access Compute Storage Control Networking (VMs, Auto-scaling and Load Balancing) (Object, Block and Archive)
Infrastructure! Regions Availability Zones CDN Points of Presence What sets AWS apart from other providers?! Breadth and Depth of Services What sets AWS apart from other providers?! Breadth and Depth of Services Relentless Focus on Cost Reduction The AWS Price Reduction Philosophy! 49 Price Reductions Since 2006!
Ecosystem Global Footprint Infrastructure innovation New Features New Services AWS Trusted Advisor Four reports available to all! What sets AWS apart from other providers?! Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation Rapid pace of Innovation! 516
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EXPERIMENT CONTINUOUSLY MEASURE RELENTELESSLY LEARN “We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.” Earth’s most customer-centric company Perspective is worth 80 IQ points
Alan Kay What is not going to change? Innovation needs to part of your DNA Focus on Customers gives DIRECTION to our Innovations Stubborn on the vision but flexible on the details Innovation requires commitment Willingness to be misunderstood for long periods of time Mercenaries vs Missionaries Competition-following Culture + Organization + Technology The Importance of Small Teams
Amazon Leadership Principles - Customer Obsession - Ownership - Invent and Simplify - Are Right, A Lot - Hire and Develop the Best - Insist on the Highest Standards - Think Big Amazon Leadership Principles
- Bias for Action - Frugality - Vocally Self Critical - Earn Trust of Others - Dive Deep - Have Backbone; Disagree and Commit - Deliver Results The Institutional YES! The Narrative Read 6 pages in silence for 30 minutes
Working from the Customer backwards Working from the Customer backwards
1. Write a Press Release Working from the Customer backwards
2. Write the FAQ 2a. And the Rude FAQ Working from the Customer backwards
3. Define the User Interaction Working from the Customer backwards
3. Write a User Manual - Concepts - How-to - Reference Working from the Customer backwards
1. Write a Press Release 2. Write the FAQ 3. Define the User Interaction 4. Write the User Manual Reduce the cost of Failure The most radical and transforma ve of inven ons are o en those that empower others to unleash their crea vity – to pursue their dreams.
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we are crea ng powerful self-service pla orms that allow thousands of people to boldly experiment and accomplish things that would otherwise be impossible or imprac cal. Self-service platforms without gatekeepers Fulfillment by Amazon Kindle Direct Publishing Amazon Web Services Primitives Applications! Virtual Desktops Collaboration and Sharing
Databases Analytics App Services Deployment & Management Mobile & Devices
Queuing! Containers! Relational! Hadoop! Identity!
Orchestration! Dev/ops Tools! Platform Services! NoSQL! Real-time! Sync! App streaming! Resource Templates!
Data warehouse! Transcoding! Mobile Columnar! Analytics! Usage Tracking! Email! Data Workflows! Caching! Monitoring and Notifications! Search! Logs!
Foundation Services! Security & Access Compute Storage Control Networking (VMs, Auto-scaling and Load Balancing) (Object, Block and Archive)
Infrastructure! Regions Availability Zones CDN Points of Presence Tools not Platforms +
EPIC = COLLABORATION If you want to increase Innovation, you have to lower the cost of failure
Joi Ito Director MIT Media Lab Thank you! - @werner Martin Geier, General Manager Amazon Web Services, Germany GET INSPIRED LEARN GET CONNECTED
Internet of Things (IoT) HackDay
July 9th 2015, 10 am – 6 pm Amazon Office Berlin, Krausenstrasse 38
Few seats le - sign up today at h p://aws.amazon.com/de/campaigns/iot-hackathon Thank you!
Now enjoy a few drinks with us!