THE STATE OF THE CLOUD
Dr. Werner Vogels CTO, Amazon.com The Rise of THE CLOUD IS EVERYWHERE The Rise of … TALK -> ACTION
The Rise of … THE MYTHS Fear, Uncertainty & Doubt THE TOP MYTHS OF CLOUD COMPUTING The Cloud is The Cloud is all or nothing not Reliable
The Cloud is The Cloud not Secure locks you in My vendorsIn the Cloud say I can get all the benefitscost is all withthat a private When Christmas matterscloud… comes… The Rise of … THE FALSE CLOUD® The Rise of … INNOVATION AWS PACE OF INNOVATION
» Amazon EC2 with Windows Server » AWS Multi-Factor Authentication 2008, Spot Instances, Boot from » Virtual Private Cloud Amazon EBS » Reserved Instances in EU Region » Lower Reserved Instance Pricing » Amazon CloudFront Streaming » Elastic MapReduce » Amazon VPC enters Unlimited Beta » SQS in EU Region » AWS Region in Northern California » International Support for AWS Import/Export » Amazon RDS » New SimpleDB Features » High-Memory Instances » FPS General Availability » AWS Security Center » Lower EC2 Pricing
» Amazon EC2 with Windows » Amazon Elastic MapReduce » Amazon CloudFront » Amazon EC2 in EU Region in Europe Private Content » AWS Toolkit for Eclipse » SAS70 Type II Audit » Amazon EC2 Reserved » AWS SDK for .NET Instances » Amazon EC2 Reserved Instances » AWS Import/Export » EBS Shared Snapshots with Windows, Extra Large High » New CloudFront Feature » SimpleDB in EU Region » Lower pricing tiers for Memory Instances » Monitoring, Auto Scaling & » Monitoring, Auto Scaling & Amazon CloudFront » Amazon S3 Versioning Feature Elastic Load Balancing Elastic Load Balancing in EU » AWS Management Console » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer Customer’s isolated AWS resources
Subnets
Router VPN Gateway
Amazon Web Services Cloud Secure VPN Connection over the Internet
Customer’s Network INNOVATION ON CLOUD PRICING MODELS
Economies of Scale in Utilization
Ideal Effective Utilization % Utilization %
Real Utilization time Economies of Scale in Utilization
Ideal Effective Utilization Spot Utilization
On Demand Utilization
Reserved Utilization % Utilization %
time The Rise of … CLOUD COVERAGE WORLD-WIDE APPLICATION DEPLOYMENT The Rise of … THE ECOSYSTEM
The Rise of … BIG-DATA & CLOUD BIG-DATA
WHEN YOUR DATA SETS BECOME SO LARGE THAT YOU HAVE TO START INNOVATING HOW TO MANAGE, ORGANIZE AND ANALYZE IT BIG-DATA
THE COLLECTION AND ANALYSIS OF LARGE DATA SETS TO CREATE A COMPETITIVE ADVANTAGE BIGGER IS BETTER UNCERTAINTY ACQUIRE | ORGANIZE |ANALYZE ACQUIRE | ORGANIZE |ANALYZE ACQUIRE | ORGANIZE |ANALYZE ACQUIRE | ORGANIZE |ANALYZE
The Rise of … CLOUD STRATEGY STRATEGY Cloud Immediate Integration Action Plan Strategy Internet Incremental New IT Existing IT Services Learning Strategy Strategy Strategy Steps STRATEGY
Immediate Action Plan
Internet Incremental Services Learning Strategy Steps Internet Immediate Services Action Plan Strategy Internet Immediate Services Action Plan Strategy
Examples: • Web Hosting • Partner Collaboration • Services Marketplace • Marketing Campaigns Immediate Incremental Action Plan Learning
Examples: • Cloud based backups • Collaboration tools • Media Distribution • Large Scale Data Processing • Load & Performance Testing • Development & Test • 2 Tier Apps ORACLE SECURE CLOUD BACKUP
aws.amazon.com/oracle MAJOR SYSTEMS INTEGRATOR: ORACLE EBUSINESS SUITE IN 85 MINUTES
Step 2: Step 1: Step 3: Create Volumes for Launch Instance from Attach newly created Applications and Database volumes to new instance Oracle Enterprise Linux AMI from snapshot 2 Minutes 4 Minutes 2 Minutes
Step 4: Step 5: Step 6: Change Host file entry Application Tier Clone and mount volumes Database Tier Clone 15 Minutes 2 Minutes 60 Minutes STRATEGY Cloud Integration Strategy
New IT Existing IT Strategy Strategy Cloud New IT Integration Strategy Strategy
NEW IT MUST BE CLOUD READY!!
End-to-end Decomposition Automation Security Cloud Existing IT Integration Strategy Strategy
ClassificationsPrioritizedAssessments DependenciesAction PlanEnvironmental for Strategic Compliance IT Support Cloud Integration Application types Licensing/SaaS The Rise of … CONSUMER DRIVEN ENTERPRISE IT
The Rise of Rapid Innovation based on Cloud Services
Design
Refine Deploy
Monitor Execute Find
Reflect Connect
Innovate Imagine… Rich media experience Multi-device access Location context aware Real-time presence driven Social graph based User generated content Virtual goods economy Recommendations Integration w/ social networks Advertisement / premium support
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What does this mean for Enterprise IT?