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TOTAL LICENSING

VIP IN GERMANY LICENSES , PINK AND BEYONCE Following intensive nego- come more and more tiations, -based populär in Germany." VIP Entertainment & Mer- Lou explained. "But it chandisingAG has secured only works if the public the licensing rights for top image and the licensing acts Shakira, Pink and Be- and advertising history yonce. of the star is in line with Shakira has recently won the target group.And, öl the MTV Award, Best Solo course, if the celebrity Artist 2006, ex-Destiny's V.l.R, one of the longest-running li- has not been over-ex- Child lead singer Beyonce collected censing agents in Germany with a ploited, such äs, for example, ex-soc- five Grammy Awards and Pink held track record going back over twenty- cer star Franz Beckenbauer, äs the the Number One position atthe MTV five years, have significant experience whole campaign could lose its cred- TR.L Charts for twenty consecutive. in licensing celebrities and, over the ibility. Singer Anastasia, who has been Of great advantage to VIP is the fact years, have represented Michael Jack- licensed for a fashion line to German that all three artists are either cur- son, , and Brit- fashion group S.Oliver is agood exam- rently touring in Germany or plan to ney Spears. ple of how to do it right, äs some öl in the near future. The Company has also licensed Marilyn the proceeds go to her charity fighting Michael Lou, CEO of VIP is very op- Monroe, Humphrey Bogart and James cancer". timistic that his program will attract Dean to Chrysler and Other celebrities represented by plenty of serious interest, not only for song Hello, Goodbye for commercials VIP are also now supporting chari- product licenses but also äs endorse- from mobile phone Company E-Plus ties. Shakira is involved with a charity ments or in advertising . on a long term basis.Additional deals helping underpriviledged children in Shakira is already seen in Cola include Sophie Loren and Pele for and Pink is involved with commercials, Beyonce endorses Lufthansa, David Bowie for Mercedes Peta who fight the use of animal für L'Oreal hair care and launched a and Marilyn Monroe for Coca-Cola. in fashion. special Pink Playstation. "The use of celebrity images has be-

DECODE SIGN HASBRO FOR FRANNY'S FEET

In its first three months on Thir- in various major markets, including teen/WNET New York,Franny's Feet Chicago, Philadelphia, Boston, Wash- quickly became one of the most pop- ington DC and Houston. Addition- ulär kid's shows. In the series, Franny ally, the program airs internationally explores new places, meets new in countries including Canada, United people and encounters new situa- Kingdom,Australia, Polandjapan, Fin- tions broadening her understanding land, , France, Italy, India, Sin- oftheworld. In each episode, Franny gapore,Taiwan and Denmark. tries on a pair of shoes that sends "We couldn't be happier to have her on magical adventures all over Playskool äs our toy licensee," said the world. Steven DeNure, president of Decode "Franny's Feet is a wonderful pro- Entertainment. "Playskool is the ideal gram and we are happy to be the partner for our much loved character, master toy and game licensee for Franny. We have every confidence the series," said Leigh Anne Cappello, that Playskool will successfully bring vice president of Playskool. "We be- Franny's Feet to life with products lieve the magic and charm of Franny's that are fun for girls." character and the show will bring The deal was brokered by Decode Decode Entertainment has recently unique toys and games to the mar- Entertainment's licensing agency,The appointed Hasbro division, Playskool, ketplace." Sharpe Company Ine, based in Cali- äs the worldwide master toy and Franny's Feet airs on PBS stations fornia. game licensee for preschool show, Franny's Feet, currently airing on PBS For a digital copy of Total Licensing, emailed directly KIDS. Playskool plans to launch the to you, contact Tracy Porter on +44 1892 782220 or first Franny's Feet toys and games in email [email protected] 2008.