Classic & Wooden Boat Festival

Classic & Wooden Boat Festival 1-3 May 2020 1 Introduction

Celebrating Maritime Heritage, the reinvigorated Classic & Wooden Boat Festival launched in 2016. As part of a three-festival strategy, it will be held biannually from 2016 to 2020.

2 Introduction

A community event hosted by the Australian National Maritime Museum, the The visitor demographic for these festivals include active boaties, families, third Classic Wooden Boat Festival (CWBF) will run over three days (1 - 3 boating enthusiasts (in particular wooden boat enthusiasts) and holiday May) celebrating the beauty and diversity of Australia’s best heritage vessels makers. and their craftspeople. The predominant target audience age range is between 30 – 75 years, with More then 33,000 people enjoyed the CWBF in 2018. Partner with us early the majority being male and families with children. to establish your company as an integral part of this great festival. An estimated 130 on-water and 40 on-land vessels will be on display at the The festival precinct will be a sea of colorful displays, comprising of a variety museum including yachts, skiffs, Halvorsens, classic speedboats, steam of boats, historical swimwear fashion parades, bands, quick and dirty boat launches, tugboats, whalers and navy workboats from all around Australia. races and roving entertainers. This year will also include a number of tall ships adorning the precinct.

3 “Image Page”

4 Program of Events

Activities will include 2020 Festival Highlights

• Demonstrations • Trades and artisan market stalls • Over 150 classic boats on display • Workshops • Children's activities • Food, market & trade stalls • Performances • Roving entertainers • Demonstrations, competitions & workshops • Canoe building • Bands • Festival entertainment • Boat building • Historical swimwear fashion parade • Kids & family activities • Music • Model boat displays • Darling Harbour cruises • Harbour cruises • Food • Symposium and curated talks • Symposium Speakers • Learn to sail • Plus much more! 5 2018 CWBF Novice Canoe Build Race 6 Stakeholders

The festival committee members include representatives from The festival committee members representatives Cont. • Wooden Boat Association NSW • Australian Historic Sailing Skiff Association • The Halverson Club • Australian Model Boats • Sydney Heritage Fleet • Cruising Yacht Club of Australia Supporters of the festival include • Australian Maritime College • Property NSW • Balmain Sailing Club • Bendigo Bank • Sydney Amateur Sailing Club • Steamboat Association • The Australian Maritime College 8 Marketing Plan Phase 1 – Attracting Vessel Registrations

The festival offers a range of benefits, inclusions, acknowledgements and profile depending on the level of investment. The following is a selection of potential festival sponsorship benefits:

EOI distributed to Press Release DL save-the-date flyers distributed to • CWBF email list • Highlighting CWBF registrations • AWBF – Feb 2019 • ANMM CWBF website • PR media releases distributed to all partners • SIBS – August 2019 • Social media targeting boat owners • Boating and sailing clubs via CWBF • Vessels highlighted by CWBF committee Early Bird EOI Launch committee members • The CWBF committee will identify unique and significant vessels to receive an Early Bird Sydney International Boat Show Print Advertisement invitation to the CWBF 2020. • Display stand to promote CWBF & museum • 4 x Afloat magazine ads • CWBF banners & flyers • “Register your vessel now” Social Media targetting boat owners • Museum classic vessels on display • August, September, October, November 2019 • EOI on Facebook August - mid-November • CWBF linked activities 2019– register your vessel now. • CWBF promo video screen Signals Spring Edition • CWBF short promo clip (30 secs) • High profile speakers on ‘Speakers Stage’ • Full Page ad • Feed into a Blog post Landing page on ANMM website • Including biography of David Payne as CWBF Curator of Historical Vessels 9 “Image Page”

10 Regatta in honour of Napoleon, Borsato, 1808 Marketing Plan Phase 2 – Attracting Festival Attendees

The festival offers a range of benefits, inclusions, acknowledgements and profile depending on the level of investment. The following is a selection of potential festival sponsorship benefits:

Afloat Magazine Potential Media Opportunities • Seniors publications • 3 x Afloat magazine full page ads • Morning Show highlighting festival activities • Central Magazine • Digital banners on Afloat website • Sky News & other news contacts • Major TV news networks to film the launch • Editorial full page in Afloat • Parade of Sail media coverage • Sydney radio for news grabs – 2GB, 2SM, • Boating Media i.e. Afloat 2UE Signals • Children’s media lift outs in Daily Telegraph, • Pyrmont What’s on • Full page promo article Sydney’s Child, SMH • Best Weekend – Daily Telegraph Digital/Social Campaign Engaging graphic designs • SMH – Spectrum and editorial with Pete • Museum website listed program • Full page advertisements Munro who wrote about the CWBF Vessels in • Festival video • Split images for social media campaign 2018 • Carousel on website and FOH • Breakfast Show • E-news letters PR • The Project – Round Up • Facebook, twitter and Instagram campaign • News releases • Macca Around Australia • Cross promotion with stakeholders • City of Sydney – What’s On • ABC Radio National • Darling Harbour – What’s On • 2GB 11 12 Partnership Levels

A sample of our partnership benefits are presented below. The museum will develop bespoke packages tailored to specific business objectives and requirements.

Platinum $15,000 Gold $10,000 • Logo and platinum acknowledgement on all marketing for CWBF including • Logo placement on all marketing for CWBF including print and online. print and online. • Logo inclusion in the precinct map. • Logo inclusion in the precinct map. • 10-15 minute demonstration on performance platform. • 10-15 minute demonstration on performance platform. • Stall/Trade space in the CWBF Market Place located within the festival • Stall/Trade space in the CWBF Market Place located within the festival precinct. precinct. • Audience engagement opportunities through accessibility for in-water and • Audience engagement opportunities through accessibility for in-water and on-land activities and demonstrations. on-land activities and demonstrations. • Logo with link on the CWBF web page and acknowledgement in the • Opportunity for aligned sponsor speaker at the CWBF Symposium museum’s annual report. • Logo with link on the CWBF web page and acknowledgement in the • Inclusion of product sample in boat owner registration pack. museum’s annual report. • 6 double invitations to attend the Opening Night VIP event and verbal • Inclusion of product sample in boat owner registration pack. acknowledgement in speeches. • 6 double invitations to attend the Opening Night VIP event and verbal • 30 complimentary single Big Ticket museum passes. acknowledgement in speeches. • 40 complimentary single Big Ticket museum passes. 13 14 Partnership Levels

A sample of our partnership benefits are presented below. The museum will develop bespoke packages tailored to specific business objectives and requirements.

Silver $5,000 Bronze $3,000 • Logo placement on select marketing for CWBF, including print and online. • Logo placement on select marketing for CWBF including print and online. • Stall/Trade space in the CWBF Market Place located within the festival • Stall/Trade space in the CWBF Market Place located within the festival precinct. precinct. • Logo with link on the CWBF web page and acknowledgement in the • Logo with link on the CWBF web page and acknowledgement in the museum’s annual report. museum’s annual report. • Inclusion of product sample in boat owner registration pack. • Inclusion of product sample in boat owner registration pack. • 6 invitations to attend the Opening Night VIP event. • 4 invitations to attend the Opening Night VIP event. • 20 complimentary single Big Ticket museum passes. • 10 complimentary single Big Ticket museum passes.

15 Australian National Maritime Museum 2 Murray Street Darling Harbour NSW 2000 maritime.museum/sponsors For more information please contact: Alana Sharp Project Manager Classic & Wooden Boat Festival +61 2 8241 8378 +61 427 268 310 [email protected]