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apocalypse-and-how-to-survive- BMW Group, 26 A it/506429/), 116 BMW ShareNow, 27 attracting participants, 170 BMW YourNow, 17, 25, 27, 44 Adler, Charles, 164 BMWi, 26 adopting mindsets, 212, 252 The BodyShop, 57, 76 algorithms, developing, 213 B Bolted On pattern, 99, 116 Alibaba Cloud, 147, 149, 151 Boost Emerging Economics pattern, Alibaba Group, 140, 141, 143–151, 166, 168, Baidu, 211 56, 63, 81 207, 260–261 Bain Capital, 73 Bowerman, Bill, 225, 226 Alimama, 146 Bakken, Earl, 28–31, 44 brand avatars, 262 AliPay, 146, 149 Baldwin, Jerry, 77 Breyers, 63 Alphabet, 165, 180, 183–191, 207, 210 Barclay’s Global Investors, 69 Brin, Sergey, 183, 184, 188, 191 AltaVista, 184 Barebottle, 4, 5 Bristol Siddeley, 34 AMap, 260 Bayerische Flugzeugwerke AG, 20 Brown, Ethan, 192, 193, 194 ambition, shifts and, 264 Bayerische Motoren Werke. see BMW Brownies and Downies, 57, 76 Amplify stage, in business model growth Beltman, Henk Jan, 77 Buddy Media, 104 curve, 259 Ben & Jerry’s, 60, 62 Bumble, 98, 118 Anderson, Ray C., 68, 234, 235 Benioff, Marc (https://www.salesforce. Burger, Richard, 37 Android Inc., 185, 187, 188, 189 com/blog/2019/09/changing-world- burn-out, 263 Ansari, Saad, 119 everyones-businesstrailblazer.html), 101, Business Model Canvas, 1–2 AOL, 184 102, 104, 106 Business Model Generation: A Handbook for App Store, 158, 159 Beyond Burgers, 193 Visionaries, Game Changers, and AppExchange, 103, 105, 109 Beyond Meat, 180, 192–195, 210, 262 Challengers (Osterwalder), xii, 6, 270 Apple, 17, 141, 156–159, 166, 169, 187, 211, Black Bear Company Elmhurst, 223 business models 240, 263 Black Bear Tires, 242 canvases, xii Apple Arcade, 158 BlackRock, 57, 68–71, 86 example portfolio, 260–261 Apple HealthKit, 159, 180 Blogger, 186 exponential, 179 Apple Pay, 158 Blue Ribbon Sports, 225, 226 COPYRIGHTED MATERIALgrowing portfolios of, viii–ix Apple TV, 158 Blumenthal, Neil, 110, 111 incremental, 178, 194, 198 assets, financing, 46 BMW (https://discover.bmw.co.uk/article/ linear, 220, 227, 236, 240 The Atlantic (https://www.theatlantic.com/ bmw-future-thought-series/designing- managing portfolios, 257–259 business/archive/2016/11/the-print- the-megalopolis), 16, 19–27, 44 BMW DriveNow, 17, 23 multi-stakeholder, 65–67 274 bindex.indd 274 10/21/2020 4:54:19 PM Index A-Z physical, 112 Dollar Shave Club (https://jobs.jobvite TOMS Shoes, 72–75, 86 for products, 14 .com/dollarshaveclub), 37, 38–39, 45 Tony’s, 77, 82–83, 87 for services, 15 Duolingo, 119, 122–123, 129 Unilever, 59–67, 86 shareholder, 54, 61, 74 Elmhurst, 243, 246–247, 251 Warby Parker, 110–113, 128 shifts in, x–xi exponential shift, 192–211 WeChat, 161, 166–167, 169 single, viii Fairphone, 243, 248–249, 251 WE.org, 77, 80–81, 87 stakeholder, 55 Fortnite, 119, 120–121, 128 Castel, Deborah, 231 trends in, 262–263 GitHub, 201, 206–207, 211 Castiglioni, Camillo, 19 Business Models Inc., 270–271 Grab, 152–155, 168 celebrating progress, 253 buyers, connecting with sellers, 144–145 iFixit, 7 Chambers, John T., 94 Interface, 234–237, 250 change C Khan Academy, 201, 204–205, 211 growth of, vi–vii Kickstarter, 161, 164–165, 169 in habits, 64 C.A.F.E. (Coffee and Farmer Equity), 85 LinkedIn, 161, 162–163, 169 response to, vii Call of Duty, 120 Medtronic, 28–31, 44 channels, in business model canvas, xii Car2Go, 25 Netafim, 201, 208–209, 211 Chardack, William, 30 CareStore, 35 New York Times, 114–117, 129 The Chemical, Industrial & Pharmaceutical Carnegie Mellon University, 122 Nike, 225–233, 250 Laboratories. see Cipla case studies Patagonia, 243, 244–245, 251 Chen, Perry, 164 Alibaba Group, 143–151, 168 platform shift, 143–169 Chocolonely, Tony, 82–83 Alphabet, 183–191 Rent the Runway, 37, 42–43, 45 Choudary, Sangeet Paul (https://platformed. Apple, 156–159, 169 response to COVID-19, 4–5 info/platform-stack/), 136 Barebottle, 4–5 Rolls-Royce Aerospace, 32–35, 45 Christian Dior, 112 Beyond Meat, 192–195 Salesforce, 101–109, 129 Cipla, 56, 77, 78–79, 87 BlackRock, 68–71, 86 services shift, 19–45 circular economy, 64–65 BMW (https://discover.bmw.co.uk/article/ Signify, 238–241, 251 circular shift vision-next-100), 19–27, 44 SpaceX, 196–199 about, xi, 215, 217 Cipla, 77, 78–79, 87 stakeholder shift, 59–87 case studies, 225–251 circular shift, 225–251 Starbucks, 77, 84–85, 87 Elmhurst, 243, 246–247, 251 Connecterra, 119, 124–125, 128 Stellar Biotechnologies, 201, 202–203, 211 Fairphone, 243, 248–249, 251 digital shift, 101–129 Swapfiets (https://swapfiets.nl/en/), 37, high-level strategic choices, 252–253 Disney Parks, 119, 126–127, 129 40–41, 45 Interface, 234–237, 250 Business model Shifts conclusion 275 bindex.indd 275 10/21/2020 10:22:37 PM Nike, 225–233, 250 cost structure, in business model canvas, xii (van der Pijl, Lokitz and Solomon), 6, 256, Patagonia, 243, 244–245, 251 Costco, 56, 76 265, 270, 271 patterns, 222–223, 229, 231, 237, 241, 245, COVID-19, 1–7 Design stage, in business model growth 247, 249 creating curve, 258 Signify, 238–241, 251 communities of fans, 213 developing strategic questions for, 218 ecosystems to shift, 264–265 algorithms, 213 Use it, Not Own It pattern, 222, 231, 241 value, 88 circular skills, 253 Use it Again, Elsewhere pattern, 223, 229, value for customers, xi connectivity, 171 231, 237 your own shifts, 255 DiCaprio, Leonardo, 193 Use it Again pattern, 223, 229, 237, 245 customer-centricity, 74 Digital Connection pattern, 99, 127 Use it Longer pattern, 222, 231, 249 customers Digital First pattern, 98, 103, 104, 107, 113, Use it Much Longer pattern, 245 creating value for, xi 121, 123 Use it Together pattern, 222 focusing on, 252 Digital Proposition pattern, 98, 117, 125 Use its By-Product pattern, 223, 247 relationships, in business model digital shift circular skills, developing, 253 canvas, xii about, xi, 91, 93 “Circularity: Guiding the Future of Design,” segments, in business model canvas, xii analyzing customer engagement, 97 230, 233 serving, 55 Bolted On pattern, 99, 116 Cisco Systems, 94 case studies, 101–129 Civil Media, 262 D Connecterra, 119, 124–125, 128 ClassPass, 16, 36 Digital Connection pattern, 99, 127 Close the Loop, 223, 242 Daimler AG, 24, 25, 26, 44 Digital First pattern, 98, 103, 104, 107, 113, Code.org, 207 Daimler-Benz, 20 121, 123 Connecterra, 98, 119, 124–125, 128 Davis, Carolyn, 226 Digital Proposition pattern, 98, 117, 125 connectivity, developing, 171 de Bruijn, Dirk, 37 Disney Parks, 119, 126–127, 129 consumables, 16, 39 Dean, Jeff, 188 Duolingo, 119, 122–123, 129 Consumables pattern, 16, 39 DeepMind, 188 Fortnite, 119, 120–121, 128 consumption, conscious, 221 defining business goals, 130 high-level strategic choices, 130–131 continuous learning, 89 Deja, 184 New York Times, 114–117, 129 Cook, Tim (BrainyQuote.com, BrainyMedia Dell, 157 patterns, 98–99, 103, 104, 107, 113, 116, Inc, 2020. https://www.brainyquote. Democratic Republic of Congo, 248 117, 121, 123, 125, 127 com/quotes/tim_cook_453197, accessed Design a Better Business: New Tools, Skills, physical products, 96 September 15, 2020.), 157 and Mindset for Strategy and Innovation Salesforce, 101–109, 129 276 bindex.indd 276 10/21/2020 4:54:19 PM Index A-Z strategic questions for, 95 ecosystems, creating for shifts, 264–265 Energy pattern, 180, 187, 189, 207 supply chain, 96 Ecosystems of Platforms pattern, 141, 149, Food pattern, 180, 187, 189, 195, 207 Warby Parker, 110–113, 128 155, 159, 167 GitHub, 201, 206–207, 211 digitizing value creation, 212 Edesa Biotech, 203 Health pattern, 180, 187, 189, 203, 207 Discover stage, in business model growth Efficient Product Trading pattern, 140, high-level strategic choices, 212–213 curve, 258 145, 147 Khan Academy, 201, 204–205, 211 Disney, Walt, 119 Einstein, 105 Learning pattern, 181, 185, 187, 189, 205, Disney Parks, 99, 119, 126–127, 129 Elasticsearch, 207 207 DistBelief, 188 Ellen MacArthur Foundation (EMF) (https:// Netafim, 201, 208–209, 211 Divest stage, in business model growth www.ellenmacarthurfoundation.org/ patterns, 180–181, 185, 187, 189, 195, 198, curve, 259 circular-economy/concept), 64, 219, 231 203, 205, 207, 209 Doctors without Borders, 79 Elmhurst, 243, 246–247, 251 Space pattern, 181, 199 Doerr, John and Ann, 205 emerging markets, 62–63 SpaceX, 196–199 Dollar Shave Club, 16, 37, 38–39, 45, 64 Energy pattern, 180, 187, 189, 207 Stellar Biotechnologies, 201, 202–203, Dominguez, Frank, 101, 102 engaging 211 Domino’s Pizza, 99, 118 with customers, 47 Water pattern, 181, 187, 189, 207, 209 DoubleClick, 186 everyone, 88 EyeMed, 112 Dove, 60 stakeholders, 55 Dreamforce, 104, 105 Entrepreneurs Fund, 149 F Dubin, Michael, 37, 38–39 envisioning the why, 170 Dunkin’, 195 EPIC Games, 119, 120, 121 Facebook, 211 Duolingo, 98, 119, 122–123, 129, 181 epicenter ideation, 5 facilitating interactions, 170 Duplex, 191 Erento, 222, 242 Fairphone, 222, 243, 248–249, 251 Dutch Margarine Unie, 60 ExactTarget, 104 FairWorks initiative, 236 DyeCoo, 242 Excite.com, 184, 191 Falcon 1 rocket, 197 Dynamic Crop Models, 208 exponential business model, 179 fans, building community of, 213 exponential mindsets, adopting, 212 Fendi, 112 E exponential shift financing assets, 46 about, xi, 173, 175 Fink, Laurence D., 68 Eagle Creek, 244 Alphabet, 183–191 FitBit, 187, 191 East, Warren, 32–35 Beyond Meat, 192–195 Fiverr, 141, 160 eBay, 197, 261 case studies, 192–211 Fleiss, Jennifer, 37, 42–43 Business model Shifts conclusion 277 bindex.indd 277 10/21/2020 4:54:19 PM focusing Golub, Ben, 68 Harvard Business School (https:// on big problems, 212 Google, 115, 146, 166, 183–191, 211 hbr.org/2019/10/the-kind-of- on customers, 252 Google Books,