Tel Aviv University Review | 2016

The Coller School of Management Reinventing business for the digital future To Name Is to Know 14 Taxonomists at TAU’s Steinhardt Museum of Natural History are playing a key role in the conservation of Israel’s ecosystems.

Cover story: Reinventing Management 6 From scanning the brain to boosting the Internet’s profitability, researchers at TAU’s Coller School of Mind over Matter 19 Management are innovating New faculty recruit Dr. Liad Mudrik business practices for the aspires to develop a system future. for monitoring and interpreting unconscious reactions in the brain.

Tel Aviv University Review | 2016 sections

Issued by the Strategic Communications Dept. innovations 2 Development and Public Affairs Division From a Founder Tel Aviv University Ramat Aviv 69978 Onward 20 Tel Aviv, Israel leadership 26 As TAU celebrates its 60th Tel: +972 3 6408249 anniversary, TAU Review spotlights a four-generation university family. Fax: + 972 3 6407080 E-mail: [email protected] missions 27, 33 www.tau.ac.il

Editor: Louise Shalev events 36 Contributors: Rava Eleasari, Melanie Takefman, Sharon Domb, Sandy Cash, Michal Alexander, Lisa Kremer, Ruti Ziv digest 39 Graphic Design: TAU Graphic Design Studio/ Michal Semo-Kovetz; Dalit Pessach Dio’olamot Photography: Development and Public Affairs Division alumni 45 Photography Department/Michal Roche Ben Ami Additional Photography: President’s Residence Jeff Weiner, Oz Rittner, Vered Adir, Israel Sun, Israel Hadari, newsmakers Yael Zur, The Leon Levy Dead Sea Scrolls Digital 46 Library; IAA, photo: Shai Levy Administrative Assistant: Sharon Domb Printing: Shavit Print books 48 TAU Review 2016 Issue

Officers of Tel Aviv University

Prof. Jacob A. Frenkel Chairman of the Board of Governors Dr. Giora Yaron Chairman of the Executive Council Prof. Joseph Klafter President Prof. Yaron Oz Rector Mordehai Kohn Director-General Prof. Raanan Rein Vice President Prof. Yoav Henis Vice President for Research and Development Amos Elad Vice President for Resource Development

Robert Goldberg, Harvey M. Krueger, Dr. Raymond R. Sackler, Michael H. Steinhardt Chairmen Emeriti of the Board of Governors Dr. h.c. Karl Heinz-Kipp Deputy Chairman of the Board of Governors Dr. h.c. Josef Buchmann, Dr. h.c. Stewart M. Colton, James Dubin, Prof. François Heilbronn, Dr. h.c. Raya Jaglom, Dr. h.c. Adolfo Smolarz, Dr. h.c. Melvin S. Taub Vice Chairpersons of the Board of Governors Dear Friends, Prof. Eyal Zisser Vice Rector Sixty years ago, in 1956, a small university was established in Tel Aviv. Prof. Aron Shai Conditions were so humble that students sat in tiny chairs in classrooms Pro-Rector meant for schoolchildren. However, even then faculty members and stu- Prof. Zvika Serper dents aimed for the highest standards of excellence. They set the stage for Dean of the Yolanda and David Katz the outstanding academic success that followed. Faculty of the Arts th Prof. Yossi Rosenwaks Now, in our 60 anniversary year, no one sits in little chairs anymore. Dean of the Iby and Aladar Fleischman Tel Aviv University has become Israel’s largest, most dynamic and most Faculty of Engineering entrepreneurial institution of higher education, enjoying global recogni- Prof. Michael Krivelevich tion for its bold spirit of innovation. TAU leads Israel’s 70 colleges and Dean of the Raymond and Beverly Sackler universities in many top rankings. Faculty of Exact Sciences Yet we remain humble; we don’t claim to have all the answers. For Prof. Leo Corry Dean of the Lester and Sally Entin us, every research breakthrough only triggers more questions to pursue. Faculty of Humanities Some of these questions are raised in this issue of TAU Review. What is Prof. Ron Harris the future of business? What makes cities smart? How do we stop the Dean of the Buchmann Faculty of Law digital invasion of our privacy? Can we cure Parkinson’s? Understand the Prof. Daniel Chamovitz nature of consciousness? Apply Israeli expertise to global policy dilemmas? Dean of the George S. Wise Faculty of Life Sciences Tel Aviv University’s role in society is to open ever-more directions in Prof. Moshe Zviran science and scholarship, and to blaze new paths toward greater creativity. Dean of the Coller School of Management Prof. Ehud Grossman Yours sincerely, Dean of the Sackler Faculty of Medicine Prof. Tammie Ronen Dean of the Gershon H. Gordon Faculty of Social Sciences Prof. Tova Most Professor Joseph Klafter Dean of Students President, Tel Aviv University 1 Bored with Regular Circuit Boards At $60 billion in annual sales world- efficient. The TAU invention uses nano- wide, printed circuit boards – or PCBs sized nickel particles for a new type of – lie at the heart of all computers, TVs, 3D printing ink, as well as for magnetic cell phones and other devices. Now, a sensors that can be integrated into the new nanotechnology that could en- PCB as motion detectors, contactless hance the 3D printing of PCBs is on the switches and more. The technology is way to commercialization after Ramot, being developed by Prof. Gil Markovich TAU’s technology transfer arm, signed of the TAU Center for Nanoscience an agreement with Israeli 3D electronics and Nanotechnology and Head of the printing company Nano Dimension. Raymond and Beverly Sackler School Traditionally, PCB production is of Chemistry; Prof. Alexander Gerber lengthy and costly, involving drilling of the Raymond and Beverly Sackler holes and threading wires onto a plastic School of Physics and Astronomy; slate. The new 3D printing method and their research associates Dr. Einat produces the entire board at the click Tirosh and master’s student Leah of a switch and is far cheaper and more Ben Gur.

Game-Changing Parkinson’s Treatment Incubation of cells that mimic Parkinson’s An innovative technology that could potentially disease alpha-synuclein aggregation with the halt the progression of Parkinson’s disease has been newly developed developed by Prof. Ehud Gazit, Director of TAU’s compound BLAVATNIK CENTER for Drug Discovery, and his team member Dr. Ronit Shaltiel-Karyo. Parkinson’s leads to the brain’s inability to control bodily movements and affects an estimated 10 mil- lion people worldwide. While current drugs are only able to treat the disease’s debilitating symptoms, the TAU team has developed a molecule that can prevent the buildup of tiny nano-clusters of proteins in the 2 TAU Review 2016 Issue

Masada is most often associated research on Masada exposes the social with heroic death. Yet what excites Tel mechanisms and other details from the Aviv University archaeologist Dr. Guy Great Revolt – such as on the women, Stiebel most about Masada is evidence children, lower classes, and even the of daily life there. To be more specific, priests who sought refuge there. These he’s fascinated by the 2,000-year-old are all aspects of Masada that had been garbage dump he uncovered on the largely unknown until now. legendary desert fortress. This semester, Ultimately, Stiebel’s approach proves he is teaching a course about it called that the people who lived on Masada “Life in Garbage.” – until their infamous mass suicide – Dr. Stiebel joined the Jacob M. were neither heroes nor fanatics, as they Alkow Department of Archaeology are often depicted in modern public and Ancient Near Eastern Cultures discourse. “Both camps are wrong,” of the Lester and Sally Entin Faculty Stiebel says. “The inhabitants of Masada of Humanities last year, but he has during the Great Revolt did not form been excavating at Masada for 20 years. a monolithic society. It was a true mi- With his move to TAU, the dig moved with him. Thanks to its isolated location and the dry desert air, Masada is remark- ably well-preserved. For example, on an excavated sherd of a wine amphora

3D printing of a circuit board Archaeologist Sheds Light on Masada’s Vibrant Life (jar), the Latin text is easily decipher- able. It’s the recipient’s name written by the sender – in this case, it was shipped to King Herod by a Roman merchant. This was a status symbol, says Stiebel, brain, a major cause of Parkinson’s. The just as drinking fine imported wine drug candidate is now being developed is today. by international pharmaceutical com- In fact, Stiebel draws many simi- pany Dexcel Pharma Technologies Ltd., larities between life then and now. For through a licensing agreement with instance, the way Jewish rebels took crocosm of life in the Province of Judea TAU’s technology transfer arm, Ramot. over King Herod’s abandoned fortress and even the whole world during that Prof. Gazit is also a member of TAU’s in the first century CE is similar to the period,” he continues, with enthusiasm. George S. Wise Faculty of Life Sciences way Iraqis pillaged Saddam Hussein’s “Despite the images of death, the force and Sagol School of Neuroscience. palace. of life there was much more powerful.” As much as we know about leader- “In the end, the findings shed light ship at that time, Stiebel’s nuanced on who we are today,” he concludes. 3 Bringing Ancient Scripts to the Digital Age Tel Aviv University has entered into feature that will direct readers an unlikely marriage to advance the to similar or related pages, much study of the Dead Sea Scrolls. Biblical as an online book or music store. scholars, computer scientists and con- Dr. Noam Mizrahi, a biblical scholar servators have partnered to create a com- at TAU’s Lester and Sally Entin Faculty prehensive virtual learning environment of Humanities, explains that the new that will help reveal the scrolls’ remain- technology will help researchers decode ing secrets. For example, computer al- unknown words, join fragments, and gorithms will match transcriptions of understand the original context of bibli- the scrolls with digital images of ancient cal customs as well as their subsequent handwriting – a method that has never interpretations and implementations. been implemented before. Dershowitz, Wolf and Mizrahi Profs. Nachum Dershowitz and have recently embarked on a multi- Lior Wolf of TAU’s Blavatnik School year project with Haifa University, the of Computer Science and their team Israel Antiquities Authority, and the Sea Scrolls Digital Library based their methods on algorithms Academy of Sciences and Georg-August- of the Antiquities Authority developed several years ago to analyze University in Göttingen, Germany, to and Göttingen’s lexicon document fragments from the Cairo implement these technologies using of the scrolls (Qumran Genizah. They are also developing a two databases: the Leon Levy Dead Dictionary).

Sleep disorders not only men, on the other hand, are affect our home relationships more proactive in seeking and marriages, but reinforce medical care. gender roles, according to This is the first study of its TAU sociologist Dr. Dana kind to analyze the effects of Zarhin. such disorders among differ- Zarhin, a post-doctoral ent subsets of men, Zarhin fellow at TAU’s Edmond Till Sleep Do Us Part? points out. J. Safra Center for Ethics, She additionally found studies the impact of obstructive sleep each other, turning the bedroom into that women are troubled when their apnea on men and women from a social a “battlefield.” sleep problems disturb others, while rather than medical perspective. Zarhin found that married men men are more disturbed when their Whereas in some countries it is more generally do not seek medical care on performance at work and elsewhere acceptable for women to sleep in a dif- their own initiative, but leave to their diminishes. ferent room to avoid bothering their wives the task of researching options Zarhin’s study reflects traditional partners (or be bothered by a snoring and scheduling doctor appointments. perceptions in Israel of the male as pro- partner), in Israel most couples insist Thus, although neglecting health is con- vider and the female as caregiver. “You on sleeping together to retain good sidered to be morally questionable, these can learn a lot about sleep as a problem communication and intimacy. Yet, men are able to “save face” by entrusting but also a prism for understanding fam- this often leads them to nudge or hit their wives with their health. Single ily and gender relations,” she says. 4 TAU Review 2016 Issue

Throughout history, architecture has reflected the social and political trends of the day. Head of TAU’s David Azrieli School of Architecture Dr. Eran Neuman has studied four commemora- tive Holocaust sites as a means of explor- ing how collective memory of the Shoah has evolved in different societies over time. For example, Neuman compared Daniel Libeskind’s addition to the Berlin Museum to the newer Holocaust memo- rial in the same city by Peter Eisenman. The former was designed as a void to represent absence and death, he said. It is sacred, embodying a clear narra- tive of decimation. Conversely, the new Holocaust memorial is more open and in tune with its surroundings; people play, Holocaust Memorial, eat their lunch, and even kiss there. Architecture of Berlin, “It takes Holocaust memory one step by Peter Eisenman forward,” Neuman said. “It integrates it more with daily life.” His compara- the Holocaust tive research was recently published in the book Shoah Presence: Architectural Representations of the Holocaust.

We Are Who We Date Did anyone ever tell you that your Previously, it was already understood Furthermore, the study dispels the spouse resembles your mother or fa- that people choose spouses who are assumption of random mating. “We ther? According to Prof. Eran Halperin similar to them. Yet this was explained showed that married people tend to of the Edmond J. Safra Center for sociologically through factors such as have more similar facial structure genes Bioinformatics, this is more likely than education level, socioeconomic status, compared to people who are not mar- you might think. and geograph- ried. This In a recent study conducted with ic origin. Now, suggests that colleagues in the US, Halperin proved Halperin and people look that genetic composition is an impor- his team have for mate s tant factor in choosing a mate among proved that who resemble heterogeneous population groups. the tendency them or their The findings were published in the to marry peo- relatives,” Proceedings of the National Academy ple who look explained of Sciences and later featured on the similar has ge- Halperin, a Discovery Channel. netic backing. member of Results were attained through For example, the George S. genetic testing based on mathemati- a Mexican-American who has 30% Wise Faculty of Life Sciences and the cal models, using DNA samples from European genes will tend to marry Blavatnik School of Computer Science, almost 3,000 individuals in the US of someone with roughly the same per- “but we’ll have to look into this more Mexican and Puerto Rican heritage. centage of European genes. closely.” 5 6 Management Reinventing dedicated CollerSchoolofManagement embrace –thedigitalfuture atthenewly How TAU-trained expertsface–and

By Sandy Cash Management School by British entre by British School Management wheel. the inventing –re quite literally –and continually requires tomorrow’s managers cating edu That’s plans. because lesson fresh requires year new each mer Vice Dean, for and Management and Innovation Technology of Entrepreneurship Chair Gilinsky Isaac of the incumbent Zviran, to field. Butaccording business the in he teaches courses for the to prepare easy find – would it of Management of Tel Aviv University’s School Coller Prof. – Dean that Moshe Zviran think would one experience, industrial and “The recent sponsorship of the of sponsorship recent “The With

over 30 years of academic of academic over years 30 - - - - world – one that requires a dynamic a dynamic world requires –one that anew creating are advances nological what’s with to cope up ahead.” students our to prepare studies case and examples up-to-date we use or venture, behavior,organizational security, cyber it’s whether we teach, what marketing, No matter ago. of years thousands and hundreds did Revolutions Agricultural and Industrial the as dramatically as society changing Revolution are Information of the technologies digital “The Zviran. says challenges,” future positioned uniquely to meet us make record, track School’sthe decades-long preneur Jeremy Coller, with together Zviran says that disruptive tech disruptive that says Zviran - TAU Review 2016 Issue

Reinventing Management

Neuromar- response by the management sciences. dents for their professional careers. “Our the evolving workplace, to co-opting keting expert Dr. Dino Levy “The world is flooded with data, but alumni include prominent leaders of recent discoveries about marketing and and student unlike just a few years ago, when it the global digital economy – a concept neuroscience. Published in the top aca- Shira Klorfeld was largely generated by organizations, that didn’t even exist a few years ago. demic journals today, these findings today this data is pouring out of social This orientation toward adaptive man- are expected to constitute foundational networks, mobile devices and other agement has long served as a ‘selling approaches for tomorrow’s business sources,” he explains. “This creates op- point’ for our alumni; students who leaders. portunities, but also vulnerabilities – trained here decades ago are meeting and an awareness of these overlapping up-to-the-minute challenges as CEOs Decoding the digital economy trends has already been built into the of major international companies like “Big Data” is a hot subject at TAU, as Coller School of Management’s cur- Teva Pharmaceuticals [see page 10] and researchers take the lead in deciphering riculum. Israel’s largest banks today.” how Internet searches can reveal critical “As educators, we have to be meth- For fields predicted to have a strong information about people’s intentions, odological but, at the same time, also impact on future management prac- preferences and opinions. But how do fast, innovative, and flexible,” he says, tices, TAU investigators are establishing we know which “bits of the big” are adding that TAU’s strength as a re- guidelines for everything from leverag- relevant? Dr. Tomer Geva, an industry search institution helps prepare stu- ing the digital economy, to navigating veteran and TAU alumnus who joined 7 the Coller School of Management after localize flu outbreaks or detect on-line version” – through a calibrated social completing a post-doctoral fellowship at bullying. Using data-driven methods media strategy linked to varying levels Google, has demonstrated how to im- for keeping up with the crowd – and of engagement. prove predictions of business outcomes, the crowd’s evolving use of online In an experiment using a video-based with a little help from his friends. platforms – leads to smarter business website, she prompted participants for “When searching the Internet, peo- decision making.” a series of responses – from a one-click ple employ billions of different word combinations,” Geva says. “Using an online word-association task and a sta- tistical procedure, we were able to iden- tify the most important search terms, “Young managers need an Dr. Gal Oestreicher- and amplify their predictive power. updated toolbox for leadership, Singer Ours was the first demonstration of because we know that the next how crowd-based sampling can slice through a mountain of digital data, revolution – whatever it may be – is just around the corner.”

Rules of social engagement answer to questions, to more time- One of the biggest challenges of consuming tasks. At the end of this the digital marketplace is making the process, she asked participants to name Internet turn a profit. Recent research a sum they would be willing to donate by Prof. Gal Oestreicher-Singer of to the website. Those who experienced the Management and Information steadily-increasing engagement demon- Technology Group at the Coller School strated their commitment by offering reveals how social media engagement 60% more money than participants can help turn visitors who are “just who received the same prompts, but browsing” into members of a commit- in a random order. ted, paying community. “In the digital marketplace, mar- “Online journals frequently offer keting can and should be an evolving free access to a certain number of ar- relationship,” Oestreicher-Singer says. ticles, hoping that readers will pay for “Just like you might ask an acquaintance more,” says Oestreicher-Singer, who was recently honored by the INFORMS Society as one of the world’s outstand- ing early-career academics in the field of Information Systems and is a win- ner of the Kadar Family Award for Outstanding Research. “But the people most likely to pay are not necessar- to select what’s most useful.” ily those who want to consume more Geva also created a model that ana- content. Rather, they are the ones most lyzes search terms together with data actively involved in the site’s social ‘pe- mined from social media. Already suc- ripherals’ – they have more friends and cessful in predicting retail sales, Geva post more in talkbacks and online fo- says his technique could be used to rums. Content plus community is the predict much, much more. key to site success.” “Knowing what people want provides Oestreicher-Singer asserts that own- managers with a clear target for im- ers of digital content can promote click- Mr. Coller receiving his TAU Honorary Doctorate in 2013 proved business practices,” he says. “But through to payment – what’s known these same techniques can be used to in the online marketing world as “con- 8 TAU Review 2016 Issue

people are trained to clinch the deal.” Reichman says that this scenario is just one example of how managers should tailor their online marketing campaigns to specific customer experiences. “Purchasers of luxury items experi- ence online messaging differently than those shopping for cheaper products,” Dean of he says. “What I try to communicate to Management students is that smart management of a Moshe Zviran store or chain’s online presence – with an awareness of consumer psychology and incorporating quantitative analysis of results – is an important factor in moving any business forward.”

Getting inside customers’ heads The Internet has made more knowl- edge freely available than ever before. to join you for a cup of coffee – not a of Internet promotion can make people But managers must contend with cus- fancy dinner – this is a practical tool for less likely to enter brick-and-mortar tomers’ freedom to respond to their sales future managers who want to grow the stores and lay their money down. pitch – or avoid it altogether. Dr. Yaniv relationship with minimally-committed “When shopping for a big-ticket Shani, an expert on the psychology of customers, and transform them into item like a new car, people need a lot consumer behavior, says that successful friends for life.” of information,” Reichman says. “We marketing requires more than just creat- showed how a website that provided ing positive feelings about a product or Engagement risks comprehensive information – and service; it requires understanding how A high rate of user engagement may encouraged heavy user engagement – counterfactual and negative feelings be a factor in website success, but ac- actually hurt the dealership’s bottom can affect business outcomes. cording to Dr. Shachar Reichman, it can line. This is because the site reduced the “Some of my experiments explore also have negative results. Reichman re- uncertainty that brings customers into why individuals are willing to search for cently demonstrated how certain types the showroom, where seasoned sales- information likely to be painful – for example, whether a recently-purchased item could have been acquired for less,” Shani says. “This seemingly masochistic Management School Visionary Jeremy Coller behavior has no impact on the com- pleted transaction, but may result in UK financier Jeremy Coller is bullish about TAU’s School of the consumer switching brands in an Management. After founding the Coller Institute of Venture at the School in attempt to disassociate from past disap- 2013, he recently made a substantial gift to dedicate the Coller School of pointment.” Management and take its development of talent and human capital to the According to Shani, people who mar- next level. Coller Capital is one of the largest global firms in the secondary ket their wares on digital platforms need private equity market with some $10 billion under management and to understand why potential customers interests in over 2,500 companies. Mr. Coller is a committed philanthropist may choose to disregard useful data. and supporter of worldwide teaching and research in entrepreneurship “Nowadays, consumers have plenty and innovation. He holds a BSc in management sciences from Manchester of avenues for information access. A University, an MA in philosophy from Sussex University and a Diplôme deeper awareness of the psychological Cours de Civilisation Française from the Sorbonne. Mr. Coller was voted dynamics that drive customers away Private Equity Personality of the Decade by Financial News in 2013 and is from information sources can help the recipient of a TAU Honorary Doctorate. managers establish better practices.” Cont. pg. 12 9 10 By Erez Vigodman Revolution in the Age of Winning ers between countries have made the the made have countries between ers barri cultural economic and physical, of removal the and breakthroughs cal of technologi pace swift The lives. of our aspect every touching began rapidly. to rise began countries these in of living standard average the and markets, emerging these toward to shift began of investments, foreign influx increasing an with tion, together commerce. to global of consumers 2.5 new billion introduction the and markets, these in primarily workforce, global to the ers work new million of addition 800 the cities, to the villages from of individuals migration accelerated led to the turn, in economy, to amarket transition which, the world the began around markets motion. in Emerging shifts social ic and econom profound set India, and China of1980s, emergence the coupled with late the in Europe Eastern and Central As a result, locales of global produc of global locales a result, As T In parallel, the digital revolution digital the parallel, In he fall of the Iron Curtain in Iron of Curtain the he fall big inbusinesstoday his viewonwhatittakestowin alumnus Erez Vigodmanpresents CEO andTAU management from emergingmarkets, Teva In aneraoffierce competition - - - - - changing the rules rules the changing more global, as the differences between between differences the as more global, and fiercer growing is Competition geographies. and ment industries across environ competitive the impacting are disruptions, genuine creating are which anymore buffers No index. of the 50% for almost account will companies 2025, in to and rose 130,these figure 2013 In economies. emerging from this 23 companies only included index 500 1990, In Fortune countries. the ing develop to developed from moving gradually is nomic center of gravity eco and debt. The finance of course, and, R&D duction, pro consumption, labor, arena: global every in game of the closely connected. more are people where place, world asmaller These and other changes, most most of changes, and other These are forces These

- - - - unexpected places, riding the digital digital the riding places, unexpected from eyes up our before springing are rivals new speed, at lightning tually big winners. the as emerge will industries their in game of the rules the ableare change to that Those alike. ers play new and for established challenges and opportunities both create changes 1995in 14 2010. to just in years years 90 from dropped company 500 S&P of an lifespan average the lustrate, game. theout of yourself il find To even you’re –and behind to fall liable and race, the in one curve to miss need You only shrink. “losers” and “winners” By their very nature, such radical radical such nature, very By their Indeed, in the past decade and vir and decade past the in Indeed, - - - TAU Review 2016 Issue

What Does It Take to Succeed in This Age? 1. Constantly “learning from the world” so as to identify trends and new disruptive patterns as they emerge, and to foresee where the industry is heading in 5 to 10 years from now.

2. Finding the courage to reinvent your company’s future, to challenge industry alumni dogma, and to define your unique space in the industry – the one that will set your company apart from the competition. 3. Thinking from the future back: To translate your envisioned future state into a detailed action plan that takes the company from where it is now to the future it aspires to, while constantly reexamining that end goal. When you begin, this future state is still shrouded in uncertainty, but it becomes steadily clearer as you progress toward it. 4. Managing the tension between operating in the present and inventing the future, while gradually transforming the company’s business model. 5. Cultivating the intangible elements in the company – the “organizational backbone” – and building trust in the organization’s top management. Ultimately, these are what make the difference. 6. Building an organizational ecosystem that integrates all the key elements needed to win, and is based on a network of internal communities. This will allow the organization’s collective potential to be fully tapped while changing basic perceptions of traditional organizational structures. 7. Developing a strong market orientation and continuously identifying unmet market needs. 8. Nurturing system-wide innovation that is not limited to operational, product or technological divisions. It should be integrated in all organizational processes and aim to strengthen the company’s competitive advantage. 9. Looking reality in the eye – openly and all the time. 10. Lastly, remembering that, in order to be one of the winners in today’s competitive environment, you must build leadership skills that go beyond managerial competencies. You need to identify and develop leaders in all organizational ranks, in a way that creates the foundations and space for people to do amazing things that far exceed what is usually expected of them – and to keep on doing them. revolution or other disruptions, and So, what does it take to succeed in Erez Vigodman is President & Chief often bursting forth from emerging this age? I’ve itemized 10 steps above Executive Officer of Teva Pharmaceutical economies. These new players are armed that cannot be taken for granted. They Industries Ltd. He graduated with a TAU with innovative business models and a require a profound mindset shift – on management degree in 1987. He has held creative, differentiated mindset. the part of the leaders who will step up numerous positions at the helm of Israeli The traditional players, who have and also step out of their comfort zones, industry, among them as President and been leading their respective markets and on the part of the organization that CEO of Adama Agricultural Solutions for years, theoretically have the tools, re- will transform its business model. But, Ltd., President and CEO of the Strauss sources and capabilities needed to keep in the long term, I believe that these Group and President and CEO of on leading and winning. However, in so elements form the basis for the ability Elite. Currently, he is a member of the many cases they are tied down by the of organizations in general, and big, Advisory Committee to the Israel National mindset and habits that brought them leading organizations in particular, to Economic Council of the Prime Minister’s thus far – and they fall behind: they are reinvent themselves. In this way, they Office and the International Advisory reactive, apply short-term strategies, or can build a better future – a future that Board of the Israel Science Technology fight the wrong wars, while overlooking makes a huge difference for them, for & Innovation Policy Institute. new opportunities for value creation in their people and for the environments in their industries. which they operate, in this day and age. 11 Managing the Robot Worker

In the not-too-distant future, a well-trained manager will need an entirely new skill: the ability to direct enterprises made up of both humans and robots. What should humans do, what should automated systems do, and who has the final word when they’re in conflict? These are questions being addressed by the TAU Department of Industrial Engineering’s Prof. Joachim Meyer. “Robots are frequently called upon to perform tasks too difficult, dangerous or tedious for humans,” says Meyer. “But despite our increasing dependence on robotic systems, the role of automation – and humankind’s relationship to it – is very Dr. Sharon Toker much a work in progress.” Meyer, who founded the University’s Interacting with Technology (IwiT) laboratory in 2012, explains how, in the past, it was assumed that robotics would liberate people from menial labor, allowing them to spend their time focusing on more cognitively-demanding tasks. However, menial jobs are often quite difficult and expensive to automate. As a result, he says, automated systems sometimes end up “bossing around” their human co-workers. “For example, robots tasked with bringing parts and supplies to people don’t care if their human colleagues need a coffee break. Similarly, an automated delivery that perceptual sensitivity is a basic service might not allow a driver to deviate from a particular route,” he says. “The trait influencing how subjects value a challenge is to cooperate with robots without sacrificing human dignity. As a product – much like the way individual researcher, I try to model this emerging human-technology relationship, and create levels of risk aversion influence con- a healthier balance.” sumer behavior. Perceptual sensitivity Meyer spent last year on sabbatical at MIT’s Media lab, where his research data could potentially be figured into focused on modeling human aspects of the data revolution. product design, packaging or even on- “My goal is to design systems with high levels of automation that utilize data line campaigns in order to have a greater science while retaining space for human decision-making and ethical values,” impact. While this field is still relatively Meyer says, adding that, in the future, trends in automation will cause new new, a future goal is to use such methods categories of employment to emerge. “Greater dependence on robots may lead to predict population-wide success of a to social bifurcation as job opportunities become split between those high-level particular marketing approach.” employees who design and control the systems – and interact with other people – In an additional project, Levy uses and those unskilled workers relegated to cleaning up and supporting the robots on fMRI and EEG to monitor the brain’s the factory floor.” “common currency network” – areas of brain activity that, together, encode a cognitive experience’s subjective value. “My team was the first to accurately Cont. from pg. 9 use EEG activity to predict preferences In another study, Shani explores their clients’ mindset and affect their – something that might eventually be how different payment structures can decisions through direct unambiguous factored into the creation of goods and affect consumer behavior. In an ex- communication.” services designed for the widest possible periment involving a restaurant-like Also focusing on decision-making is appeal, or for individual niche mar- setting, he found that people ate more neuromarketing pioneer Dr. Dino Levy kets,” Levy says. “Alongside traditional when they knew in advance that the of the Coller School of Management marketing methods, this approach may bill would be split evenly among the and Sagol School of Neuroscience. provide significant added value over the participants, but ordered less food when Unlike psychology-based methods, next decade or so.” the payment method was left undefined. Levy’s work involves neural measure- “Uncertainty has a negative impact on ments that reveal the physiological basis Managing a changing work consumption, a phenomenon that – of consumer preferences. environment once understood – can work to an or- “I’m looking at how an individual’s The digital economy is not only af- ganization’s advantage,” he says. “When visual perception influences his or her fecting business outcomes, it is also it comes to payment, managers can shift economic choices,” he says. “I propose changing the way we work. According 12 TAU Review 2016 Issue

to Dr. Sharon Toker, a member of Part of the answer may be found ricular approach that reflects and dis- the Department of Organizational in creating a more transparent work sects emerging trends. Behavior, increasing dependence on environment that builds trust and “Along with our graduate and MBA technology challenges us to remem- enhances employee commitment. programs, we’ve recently instituted ber that we are managing people, not “In many workplaces, salary data is specialized tracks in Big Data and machines. a tightly-guarded secret, but we’ve Business Data Analytics; International “Email and smartphones increase shown that task performance improves Management; and Real Estate workplace flexibility, but also fuel stress, when employees are given more in- Entrepreneurship and Management – as employees are expected to be available formation about how pay is allocated three areas where change is particularly 24/7,” Toker says, adding that while on- across the workforce,” Bamberger ex- pronounced,” he says. the-job stress is hazardous to long-term plains. “Beyond the recent Ledbetter “We also address the needs of a health, both workers and their employ- Act signed by President Obama – in changing workforce by allocating schol- ers are having trouble turning the situ- which pay transparency is seen as a arships for women, and for Arabs and ation around. “Our research shows that way to block discrimination against Druze through the Whitman Family low participation in company-sponsored women – our findings indicate that Center for Coexistence,” Zviran notes. health promotion programs is linked openness, rather than secrecy, improves Zviran says that the Coller School both to doubts about managerial mo- productivity and employee retention, has major plans to enhance the faculty tives as well as privacy concerns; workers to everyone’s benefit.” body, open new research centers, further fear that revealing their health status globalize its activities and introduce may cost them their jobs.” Management – A moving target yet more advanced teaching methods. Toker also says that privacy – or the Like their practitioner colleagues, “Young managers need an updated tool- lack of it – is frequently responsible for teachers of management seek to provide box for leadership, because we know candidates not getting a job in the first constant value in a changing world. that the next revolution – whatever it place. “Most personnel managers vet According to Management Dean may be – is just around the corner,” candidates by looking at their online Zviran, this involves a dynamic cur- Zviran concludes. profiles, and in the future, they will be able to fill jobs scientifically via algo- rithms that dig through social media to find ideal candidates, even on the other side of the world,” she says. “This is just one example of how the Internet helps and limits us at the same time.” Prof. Peter Bamberger is another TAU researcher focusing on employer- worker relations. In his recent projects, he has looked at the impact that social networks and transparent management systems have on a young person’s deci- sion to take a job – and stick with it. “Tracking young people from their last year in college through their third year in the workforce, we found that many employees of large organizations are taking on additional, part-time work – not to make ends meet, but Facility for the Future to establish the foundations of some Helping the Coller School of Management keep its physical environment as cutting- future independent career,” Bamberger edge as its curriculum, the planned Lorry I. Lokey Graduate Center will offer five stories of says. “This raises a red flag for manag- advanced teaching, meeting and research facilities. “I’m betting on the kids of the future…to ers: how do you increase the loyalty do better than we did,” said Mr. Lorry I. Lokey, benefactor of the center, a noted San Francisco of a workforce that has one foot out philanthropist and the founder of Business Wire. Pictured: A rendering of the building. the door?” 13 In the rarefied world of ascidian taxonomy – a field involving the clas- sification of marine creatures that cling to hard surfaces on the ocean floor – Dr. Noa Shenkar of TAU’s To Name Is Steinhardt Museum of Natural History, Israel National Center for Biodiversity environment Studies, has carved out a role as one of the world’s foremost authorities to Know in the field. With her unique knowl- edge of ascidians from the Red and From sea squirts to gall midges, new Mediterranean Seas, Shenkar’s classifi- species are being discovered every cations are today considered definitive. day by taxonomists at TAU’s Steinhardt Shenkar is one of 20 taxonomists at the Steinhardt Museum, which is Museum of Natural History currently under construction on the TAU campus. Prof. Tamar Dayan, Director of the By Louise Shalev Museum, says, “Taxonomic research – stint at the University of Washington are a healthy source of protein, Omega identifying species and understanding in Seattle, Shenkar, 38, spends as much 3 and calcium and they can be eaten their basic biology and evolutionary time as possible under the water. She is dried, grilled or canned.” Dr. Noa Shenkar relationships – is key to conservation, fascinated by ascidians – invertebrates Less known is the fact that there are examining sustainable use, and management of also known as “sea squirts” that filter 200 species of sardines, and while most ascidians underwater ecosystems. It’s also used in agriculture, their food from the water. “Ascidians of us are not too concerned which type health, biotechnology and security. feed on the tiniest particles in the ocean, is in our can, the differences between making them an important them are important to taxonomists and link in the food chain,” says fisheries, he says. Sardines are plentiful Shenkar. “They also shed due to their excellent reproduction sys- light on the condition of the tem and are less susceptible to pollution marine environment.” because of their migratory characteris- Shenkar is regularly ap- tics. This makes them an economically proached by marine biolo- important source of food. gists throughout the Middle East, including from the Gulf States and Iran. For her, cooperation with these researchers represents a way of promoting peace in the region. “Scientific dialogue is a step in the right direc- tion,” she says. “Our taxonomic work at the Museum is crucial for the basic and The ABC of sardines applied study of all living organisms. To In a different part of the Museum, Dr. Nir Stern cite the founding father of taxonomy, doctoral student and fish researcher Nir examining a sardine catch Carolus Linnaeus, ‘If the names are Stern is working on the classification in a Kenyan unknown, knowledge of the things also of sardine species. “The basic facts you village perishes,’” quotes Dayan. should know about sardines,” says Stern, “are that they are the most harvested Underwater monitors species for food on earth. They migrate Trained at TAU with a post-doctoral in their millions across vast oceans. They 14 TAU Review 2016 Issue

The taxonomy of sardines is complex, and describing new species of this group however, says Stern, because different from Israel and other parts of the world. species resemble one another morpho- What is special about taxonomists? logically, while at the same time varying “I would say that taxonomists have in in fat content, size and omega 3. Because common a fascination for biologi- of this they are often misidentified. “If cal diversity,” says Dorchin. fisheries want to track sardine stocks, “They enjoy recognizing the they need to know which species they’re differences among organ- looking at because there can be several isms and are curious about in the same catch,” he continues. what causes these differ- Stern has studied sardine samples ences.” across the globe – from Kenya, to Japan and to Brazil – working with local Steinhardt Museum oceanographic institutes and fisheries. The Steinhardt Museum He has so far reclassified eight species of Natural History, Israel Dr. Netta Dorchin and discovered a completely new one National Center for in the Philippines, which he has named about 1 million species have already Biodiversity Studies is a Sardinella goni. been described and an estimated 10-50 priceless national treasure. Stern’s work is supported by the Israel million are still unknown to science,” Its vast collection of animals Taxonomy Initiative, a joint project of says Dorchin. “The challenge for insect and plants tells the story of the higher education system of Israel, taxonomists is to make them known the Middle East across the government ministries and agencies to and to understand their evolutionary millennia. promote the training of a new genera- history and the relations among them.” With its dedicated home tion of taxonomists and to enrich the Dorchin and her team of 15 tax- slated to open to the public basic knowledge of global biodiversity. onomists, including graduate and post- in early 2017, the Museum doctoral students and scientists from is recognized as a national The challenge of insects research in- Of the 5 million speci- frastructure and mens in the Steinhardt has an 80-strong staff. Museum, insects make up Its core objectives the largest collection at “Our taxonomic work at the Museum is are the recording of over 2 million items. Chief crucial for the basic and applied study biodiversity through Curator of Entomology at of all living organisms.” scientific study and the Museum is Dr. Netta professional training Dorchin, one of a handful and communication of experts on gall midges in the world. the former Soviet Union, collaborate through public outreach. Research at Gall midges are tiny insects whose with experts around the world and the Museum supports policy and de- larvae develop inside plant tissues and also work closely with the Ministry of cision makers across a wide range of force them to develop galls – tumor- Agriculture in identifying suspicious areas, including agriculture, wetland like growths – that disrupt the plant’s insect samples intercepted at entry ports management, marine resource exploi- lifestyle and may prevent it from flower- into the country. tation, flight safety, health, landscape ing and producing fruits. While some Taxonomy is built into Dorchin’s conservation and pest control, among species develop in agricultural crops and DNA. Both her father and brother are others. are considered serious pests, others are insect taxonomists. “I grew up with my The construction of the Museum has beneficial in biological control against father’s massive collection of beetles been made possible through the generos- invasive plant species. in the house, and could admire their ity and vision of TAU Honorary Doctor “Insects represent the majority of beauty and diversity first-hand,” she Michael H. Steinhardt, former Chairman living organisms on earth but their tax- recalls. In a study she conducted in of the TAU Board of Governors, who, onomy is less well known than that the Dead Sea area, she discovered and along with his wife, Judy, led and sup- of other terrestrial animals because of identified 6o species of gall midge spe- ported this extraordinary academic and their vast numbers and huge diversity; cies new to science, and keeps finding national undertaking for two decades. 15 What’s the BuzzBuzz about Smart Cities?

When we think smart cities we “Cities were always smart. In every era, advanced technologies and think high technology, optimized innovative thinking have developed in cities: from the written word 5,000 urban services, and interactive flow years ago, to the revolutionary Greek concepts of democracy and citizenry, of information. TAU researchers’ to Renaissance art and architecture, to the factories of the industrial revo- multidisciplinary vision of the lution and to today’s post-industrial age of high technology,” states Juval city and data-driven approach Portugali, Professor of Geography and the Human Environment and Head will make our cities cleverer still. of the Environmental Simulation Laboratory at TAU. “So the term smart city is essentially a buzz word for something that has happened organically over the ages. Citizens of cities have always been the first to adopt technological innova- tions,” continues Prof. Portugali.

Big data and transportation When we move about the city – any city – with smartphones in hand, our

By Lisa Kremer walking, shopping, transportation 16 TAU Review 2016 Issue

being utilized in Utrecht, Holland, for take to find curbside parking at your comparing existing and future transit destination, how much it would cost networks. Other cities in Europe and to park in nearby parking lots, and North America are also showing interest if a space was about to become free? in the technology. Again, using ubiquitous smartphone Cities are in flux, yet bus lines seem data, Prof. Benenson’s lab is developing to follow the same routes for years on such a parking model that is now be- end. Prof. Benenson explains how his ing applied in Antwerp, Belgium, and team is trying to reduce this disconnect. Bat-Yam, Israel. Colleagues in Belgium urban studies “We estimate the real flow of people in plan to use it in their larger model of a metropolitan area based on smart- transport development in Flanders. phone data from two-week intervals, and then run our algorithms to propose The age of new urbanism changes to bus routes to fit present-day Transportation and parking tech- movement.” He is currently working nologies like those being developed with Israeli and European colleagues at TAU will soon be utilized by the on adaptive public transport research vast majority of the world population. that is jointly funded by the Israeli, Today, for the first time in human Belgian, Swedish and Polish ministries history, more than half of the global of transportation. population lives in urban settlements. In the traditionally rural societies of India Urban dashboards and China, up to 75% of the population The wealth of data generated by now resides in urban settings. In the US, smartphone signals and apps, GPS- Europe and Israel the numbers reach 90%. This new era of urbanism inspires Dr. and driving patterns generate Orli Ronen, Head of reams of data. For TAU geog- “The question is: What makes cities the Urban Innovation raphers, this data is a gold mine. & Sustainability “Access to big data allows us to tick, and what makes them tick well?” Laboratory at the build models and algorithms Porter School of that mimic the rhythms of the E n v i r o n m e n t a l city. And our understanding of Studies. “The ques- geographic information and socioeco- based systems, and computing devices tion is: What makes cities tick, and nomics allows us to interpret it most and sensors will be integrated into an what makes them tick well? I don’t think accurately,” says Prof. Itzhak Benenson urban dashboard in the not-so-distant there are smart cities as much as there of the Department of Geography and future. Researchers are contemplating are smart ways to plan and manage the Human Environment and Head technological solutions to questions cities,” says Dr. Ronen. “This smart of the Geosimulation and Spatial such as: What if sensors informed this management and planning combines Analysis Lab. urban dashboard exactly how many technology, sustainability and civic Mathematicians and geocomputa- cars were waiting for a light to turn engagement.” tion scientists at Prof. Benenson’s lab green? And more important, what if the Dr. Ronen is on the team of research- are developing algorithms that harness dashboard could control traffic signals ers at City Center, TAU’s new multi- smartphone data to create high-reso- in real time? disciplinary hub on the front line of lution public transport models. These TAU innovators are using real-time innovative thinking about city living. It highly detailed models aggregate data information for a novel parking tech- is headed by Prof. Portugali and brings on bus lines, bus stops and timetables nology. Cruising for parking in a city together all TAU scholars interested in with relation to every single building in averages 12 km. (7.5 miles) per hour, cities and urbanism, from geographers a city, allowing for exponentially greater and the stress level is immeasurable. and archaeologists to computer scien- accuracy than traditional models. This But what if an application could let tists and legal scholars. They exam- TAU-developed technology is currently you know how much time it would ine how the municipality and citizens 17 can work together, and how citizens tool for reaching it.” now working on adapting and optimiz- act as agents of change: For example, ing traffic signal timing. Modeling can what happens when activists create a Citizen & city in tandem also be applied to futuristic visions of vegetable garden out of a vacant lot Bike lanes tell the story of the munic- the city: Prof. Portugali was approached owned by the city? The city must take a ipal-citizen partnership Dr. Ronen up- by the Israeli aeronautics industry to policy stand. Responses can range from holds, and also attest to Prof. Portugali’s simulate a city with flying cars! bulldozing the garden to supporting view of the citizen as an early adopter Be it bicycle lanes or flying car trajec- a smart neighborhood-wide compost of new technologies and de-facto urban tories, both are subsystems in the com- initiative to fertilize the garden, cut planner. plex system of the city. Prof. Portugali waste disposal and save money. As more and more city dwellers and Dr. Blumenfeld-Lieberthal view Dr. Ronen believes that while many jumped on their bikes, municipalities cities through the paradigm of com- city dwellers feel that the city just takes constructed bike lanes. In turn, the new, plexity theory, which is usually applied from them and doesn’t give enough safer, smoother bike lanes encouraged to natural organisms and the brain. back, residents can and should shape more people to get on their bikes. Win- Prof. Portugali explains, “Cities are city services. The city of Tel Aviv-Yafo win. Dr. Efrat Blumenfeld-Lieberthal complex non-linear systems: A small has won a World Smart City Award of TAU’s David Azrieli School of event in a city can have a big outcome for digitally connecting and engaging Architecture and City Center designs and vice versa. And cities are difficult citizens with the municipality. Building and builds models that simulate human to control, not because we do not have on this momentum, TAU’s City Center mobility patterns in the urban environ- enough data, but because we cannot is creating links with Tel Aviv-Yafo and ment. With her students she used such always predict behavior. Cities possess other municipalities throughout Israel. a simulation model to optimize Tel an element of chaos and anarchism – of

What defines the 21st-century smart city? • Active & informed citizens empowered by interactive technologies • Optimized urban services – transportation, mobility, security, infrastructure, health & municipal services – powered by real-time data • Flow of information to improve contact between citizens and government • Wise urban infrastructure and optimal management • Clean energy production, efficient waste management, and reduced resource consumption

While technology will streamline Aviv’s popular bicycle sharing system. unpredictability – that prevents them the municipal-citizen interface, for Dr. Blumenfeld-Lieberthal says, “Today from becoming unbearably smart. This Dr. Ronen technology is not the be- there is a knowledge gap between aca- ensures that cities will continue to be all, end-all: “Technology in itself does demia, industry and the reality of most interesting places to live, full of life not make a smart city. Change is more aspects of city planning. The smart city and vitality.” about public policy than technology. is a focal point that can unite robust aca- We need to cultivate a vision of what demic research, the development of real makes a good city. Once we know what solutions, and science-based municipal we want to reach for, technology is the planning. This is our goal.” Her team is 18 TAU Review 2016 Issue

Woman of many talents Mudrik has combined her academ- ic efforts with a successful career in documentary journalism, which began during her military service in Israel’s popular Army Radio station. cognition “I believe it’s important to bring cutting-edge scholarship to the public,” she says. “On my radio programs, I talk to researchers from many disciplines about their work.” One of her favorites was the late TAU professor Michael Harsegor, with whom she hosted the popular radio program “An Historical Hour.” Her latest media undertaking is explaining scientific principles to the Muppets, in the Israeli version of Sesame Street. Mudrik’s flood of accolades includes Dr. Liad the Glushko Prize of the Cognitive Mudrik Science Society for outstanding disserta- tions in cognitive sciences; the Human Mind over Matter Frontiers Science Program International Fellowship; the Israeli National In a lightning academic career, new faculty Postdoctoral Award for Advancing recruit Dr. Liad Mudrik combines frontline Women in Science; the Marie Curie brain research with age-old philosophical Scholarship; and recognition as one of questions to understand the workings of the 40 most promising young Israelis in TheMarker, a leading Israeli financial our consciousness publication. For her post-doctoral work, Mudrik was accepted to the Division At her High Cognition Laboratory at as unacknowledged racism. This can be of the Humanities and Social Human TAU’s School of Psychological Sciences, my small contribution toward making Sciences at the California Institute of new faculty recruit Dr. Liad Mudrik, this world a better place,” she says. Technology, where she initiated no less also a member of TAU’s Sagol School Mudrik, 37, an outstanding alumna than a dozen new studies. of Neuroscience, strives to gain a better who earned all her degrees at TAU, understanding of human consciousness embarked upon her great intellectual Coming home and its many mysteries. Using advanced adventure with an unusual double PhD Last year, Mudrik returned to EEG technology, she searches for the – one in neuroscience and the other in Israel and to TAU, this time with a neuronal origins of conscious processes philosophy. tenure-track position. “It felt like in the brain, while also investigating “Today, neuroscience spearheads our coming home,” she smiles. “From the By Michal Alexander the involvement of consciousness in efforts to understand human thinking very beginning, this university has decision-making. and behavior,” she says. “But interest in been my dream-come-true. I started “My great aspiration is to develop a the workings of our minds dates back to here as an undergraduate in the Adi system for monitoring and interpret- antiquity. Great philosophers through Lautman Interdisciplinary Program for ing unconscious reactions in the brain the ages have applied their wisdom to Outstanding Students, which allowed – in everyday life and not just under questions of morality, motivation and me to study anything I wanted, all over laboratory conditions,” reveals Mudrik. cognition. I felt that to be a good brain campus, laying an invaluable basis for “I believe that this may be a first step researcher, to truly investigate the meet- my research today. I fully intend to stay toward controlling and even overcom- ing ground of body and mind, I needed and benefit from TAU’s nourishing ing unconscious negative biases, such a solid foundation in philosophy as well.” environment throughout my career.” 19 TAU at 60 Years –

tradition An Intergenerational University Story

“Not many people can say that their father 1950s – Generation 1: Chaim Levanon (1899-1987) founded a university,” says Prof. Emeritus Chaim Levanon, Deputy Mayor Nadav Levanon, 76, in his office at TAU’s Iby and (1951-1953) and Mayor (1953-1959) of Tel Aviv, was one of the strongest voices Aladar Fleischman Faculty of Engineering – his urging the founding of a new university professional home for the past 40 years. But for the young State of Israel in Tel Aviv – its largest, most modern and vibrant Prof. Levanon is the son of Chaim Levanon, metropolis. Famously opposing even former Mayor of Tel Aviv, who played a major role Prime Minister David Ben-Gurion, Levanon declared, “the city needs it; in the establishment of Tel Aviv University in the the country needs it,” and insistently mid-1950s. Not only that, but three generations went on with his farsighted plans. The first facility of the new uni- of the Levanon family have been involved versity, fully sponsored by the City of with the University right from the start – from Tel Aviv under Mayor Levanon, re- ceived its maiden class of 17 students founding father, to son and to the grandchildren. on December 9, 1953. This was the Institute for Natural Sciences housed in By Michal Alexander Here’s their story. some sheds in Abu Kabir – at the time the “middle of nowhere” in southern Tel Aviv. “A university is not established in a day,” wrote Levanon in his inspiring introductions to the Institute’s first and second bulletins. “We intend to open new institutes of science every year… We have one goal: a high-level university for the city… that will pro- vide knowledge to thousands of young people seeking an education.” True to his word, Levanon founded a second facility, the Institute for Jewish Culture and the Humanities, in 1955. In 1956 the two Institutes were united and re- named faculties, officially ushering in the new Tel Aviv University. Mayor Levanon continued to provide the budding university with unfaltering support throughout his term in office, funding it through the city’s budgets. Inauguration of the Chair for Military History, 1959, Abu Kabir He allocated a bare hill in the northern From left: Israel Bar, incumbent of the Chair; Prime Minister of Israel and Minister of Defense David Ben-Gurion; First Rector of Tel Aviv University Prof. Israel Efrat; Mayor of Tel Aviv Chaim Levanon; suburb of Ramat Aviv for the future Director of the Ministry of Defense Shimon Peres; and IDF Chief of Staff Haim Laskov campus; he persuaded prominent profes- 20 TAU Review 2016 Issue

sors to come to Tel Aviv; and he fought 1965 onward – Generation 2: mune system, built a firm basis for hard to incorporate the School of Law Prof. Nadav & Michal Levanon her lifetime career at Sheba Medical and Economics – which was ultimately Nadav Levanon received his first Center’s Institute of Hematology. housed in the Trubowicz Building, the paycheck from TAU in October 1965, first building on the new campus. as a young assistant in the newly found- 1980s through today – ed Institute of Space Generation 3: Gad, Uri, Ido and Research. Here, the Ahuva Levanon 25-year-old electrical Nadav and Michal’s sons, Gad (44) engineer was instru- and Uri (42), often visited their father mental in the construc- at work, feeling very much at home tion of a state-of-the- on campus. When the time came, the art ground station that choice was natural: Gad studied eco- received transmissions nomics, completing a master’s degree, from meteorological while Uri opted for a master’s in eco- satellites. nomics and a BSc in computer science. After acquiring his For both, this was an excellent launch- Prof. Nadav Levanon, Mayor of Tel Aviv Chaim Levanon and nephew Ido Levanon in Prof. Levanon’s lab at the Wolfson Building of PhD at the University of ing pad for their professional lives: Gad Engineering, mid-1980s Wisconsin, he returned as an economist at the Conference to his home base, TAU, Board in Manhattan, and Uri as a Stepping down from the mayorship and in 1975 joined the new Faculty of software developer at Microsoft Israel. in 1959, Levanon continued his in- Engineering. Prof. Levanon served in Their cousin Ido Levanon (55), an- volvement with the University in other several senior positions including as other grandson of Chaim Levanon, capacities, for which he was honored Head of the Electronic Engineering – grew up “just three houses from cam- with a TAU honorary doctorate. He was Systems Department and Head of the pus” and remembers playing as a boy in a prominent member of the 1960 public Yizhak and Chaya Weinstein Institute the construction sites of the university’s committee recommending recognition for Signal Processing, and he held rising buildings. True to Levanon form, A recent of TAU as an independent institution the Chair for Radar, Navigation and he also graduated from TAU, met his photo of the authorized to grant academic degrees; Electronic Systems. An international wife Ahuva there, and leveraged his Levanon family taken he was responsible for bringing Beit leader in the field of radar and radar studies in mathematics and computer at the Beit She’an Hatfutsot – the Museum of the Jewish signals, he has written two books and science to build a thriving high-tech Antiquities People – to the TAU campus; and he over 70 research papers, is a Fellow of career. with Prof. Nadav served on TAU’s Board of Governors the American IEEE and British IET Levanon on and various campus committees to the societies and the 2016 recipient of the far left end of his days. Two years after his the IEEE Dennis J. Picard Medal for death, in 1989, the City of Tel Aviv Radar Technologies and acknowledged Chaim Levanon’s enor- Applications. mous contribution by giving his name to Prof. Levanon’s wife, the main street leading to the campus. Michal, also has TAU The new sign for Chaim Levanon Street roots. A microbiolo- was fittingly unveiled by his young gist, she began graduate grandsons, later to become students studies in 1965 at TAU’s and alumni of TAU. Life Sciences Faculty, “TAU was my father’s biggest pas- still lodged in sheds at sion,” says Prof. Nadav Lavanon. “In a Abu Kabir. “The facili- lifetime’s worth of civic contribution, ties were rather basic: an he felt that Tel Aviv University was animal house and some his greatest accomplishment. Looking microscopes,” she recalls. around me today I often say to him in “However, the students my heart: ‘Be proud of what you have were outstanding as my done. Reality has far exceeded your father-in-law had foreseen.” Michal’s vision!’” research, focusing on cells in the im- 21 Schulich Leaders in Israel number 140 to date, with 28 of these at TAU and the first cohort set to graduate this year. “We’re building a special brand here,” says TAU President Joseph Klafter. “The students Schulich Leaders Program stands for brilliant minds combined with caring hearts. It stands for Canada working From left: with Israel in friendship. Schulich “The program is creating a network Leaders Zohar of young change-makers in Israel and Marbel, Niv Canada who will keep our two coun- Amitay and Chen Daniel tries at the forefront of science and technology for generations to come,” he continues.

Galvanizing communities Similar to Zohar, Schulich Leader Niv Amitay, a 24-year old electrical en- gineering student from southern Israel, developed his sense of social responsibil- ity during his IDF service. An officer on the Gaza border, Niv initiated a vol- Network of Leaders unteer program for his company of 80 soldiers in and among the communities The Schulich Leader Scholarships program they guarded. “When you tell soldiers, supports socially-minded and exceptionally ‘you’re protecting the country,’ this is a talented students – while also strengthening big and abstract concept. But when you get them to help residents with handi- the Israeli-Canadian friendship work like renovating kindergartens or repairing fences, you motivate them to feel part of a community.” During her stint in Israel’s Sherut coming a biomedical researcher,” Zohar A high-achiever in academics like all Leumi (National Service), Zohar Marbel says. “I’m fascinated by the processes of the Schulich Leaders, Niv is delighted encountered societal deprivation for life – and I see tremendous opportunity with his scholarship. “The Schulich the first time. She worked as a coun- on the scientific horizon.” Foundation’s investment in us, the selor for neglected children who had Zohar is one of 10 TAU students recipients, motivates me to ‘pay it for- been taken under the wing of Social accepted this year into the Schulich ward.’ I’ll look for how to give too,” Services. “It opened my eyes,” Zohar Leader Scholarships program, a pres- he says.

By Rava Eleasari says. “At 18, I didn’t know this parallel tigious and competitive framework Chen Daniel, 22, another electri- world existed – one where kids come established in 2012 by Canadian me- cal engineering student to receive a home from school to empty homes and ga-philanthropist Seymour Schulich Schulich Leader Scholarship this year, even emptier refrigerators. It gave me to promote academic excellence and had outstanding grades in high school – a sense of perspective and more em- young leadership in Israel and Canada. and a track record in volunteering with pathy for hardship, as well as a deeper Schulich Leaders in both countries are the disabled – but she was still amazed understanding of what’s needed for a selected on the basis of merit, financial to be selected. “It’s a great feeling that well-functioning community.” need and volunteerism. They are given someone’s got your back,” she says. “If Now 20 years old and the recipient of especially generous scholarships to pay Mr. Schulich was right here, I would a Schulich Leader Scholarship at TAU, for their entire course of BSc or BEng say: ‘You give us an opportunity we Zohar brings her social commitment studies in scientific and technological might otherwise never receive. I have to her biology studies. “I dream of be- fields. no words to express the gratitude I feel.” 22 TAU Review 2016 Issue

From TAU to Berlin

and Carnegie Hall alumni Cited as a rising star by the New York Times and the BBC, composer Gilad Hochman, a graduate of the Buchmann-Mehta School of Music, attributes his meteoric career to the “freedom to search for my own voice” at TAU

Berlin-based composer Gilad Hochman, 33, an alumnus of TAU’s Buchmann-Mehta School of Music, is counted among Israel’s most talented and successful young composers. Born in 1982 and instilled with a love of music by his parents, Hochman began study- Composer ing piano at age six and composing at and TAU alumnus age nine. He studied under composer Gilad Ilya Heifets, and, by 22, was appointed Hochman Composer in Residence at the Ra’anana Symphonette Orchestra. By 24, he was the youngest composer ever to win the prestigious Israeli Prime Minister’s Award, where he was cited as a “fasci- nating, original and colorful creator.” Hochman graduated with honors from the Buchmann-Mehta School of Music in 2007, where he studied un- – some of whom are today my closest Hochman’s works include a wide der composer Gil Shohat and some of friends and colleagues.” range of compositions for solo instru- Israel’s leading senior musicians. Hochman’s career has included per- ments, chamber music, choirs and “One cannot underestimate the im- formances of his works by top orchestras orchestras which reflect a variety of portance of studying in a place that both in Israel and overseas, including a stylistic approaches. His music contin- is so dedicated to music and the hu- musical debut at the Berlin Philharmonie ues classical music’s development on the manities, to the immense knowledge by the Deutsches Kammerorchester one hand, while emphasizing Jewish

accumulated and passed on by com- Berlin in 2013 and performances and Israeli themes on the other hand. By Louise Shalev mitted professors,” says Hochman. “At at Carnegie Hall in New York, the “In retrospect, my seven years at the Buchmann-Mehta School of Music Moscow Tchaikovsky Conservatory, TAU created a solid ground for me to I gained crucial analytical, theoretical St. James’s Piccadilly in London, and further build on and continue my crea- and practical tools, knowledge of vari- the Henry Crown Symphony Hall in tive work. Especially at a time where ous aesthetic approaches and histori- Jerusalem, among numerous others. deep and enriching cultural achieve- cal perspective. No less important was His latest work, “Suspended Reality,” ments are being somewhat overtaken having the freedom to try and fail, to was performed this year by the Israel by mere trendiness, I feel fortunate to pursue my curiosity and enthusiasm, Sinfonietta Beersheba together with have been educated in a place focused and to search for my own voice in music. the Philharmonic of Nations and pre- on the highest standards of music mak- It was also a place where I could have miered at the German Parliament and ing,” says Hochman. a real exchange with fellow students six other venues. 23 When Big Data Meets Big Privacy While researchers at TAU’s Data Science Center are employing our endless data to address key issues facing society, an emerging group on campus is addressing the flip side of data use – privacy

No one really knows how much political opponents? ated by big data should be balanced data there is in the world because the The issue of privacy is being ad- against the right of privacy,” says volume is growing so fast. Hidden in vanced by an interdisciplinary group Toch, who is also a member of TAU’s this ocean of data are the keys to creat- of TAU researchers. They are develop- Blavatnik Interdisciplinary Cyber ing important economic opportunities, ing concepts of “privacy-by-design,” Research Center. “If we don’t check improving productivity and efficiency, which involves engineering privacy how big data is being used, it could paving the way for novel discoveries into digital applications from the outset become very scary and threatening.”

By Louise Shalev in medicine and science, and solving rather than addressing privacy concerns unanswered questions. through fuzzy legal means afterward. Cloaking our location Yet with all this data freely avail- The concept is central to the research Together with master’s student Omer able, how do we keep prying eyes off of Dr. Eran Toch of the Department Barak, Toch has developed a system our personal information? What if the of Industrial Engineering at TAU’s called “semantic cloaking,” which an- same data used by geneticists to predict Iby and Aladar Fleischman Faculty onymizes location data collected freely people’s hereditary diseases could be of Engineering, who is pursuing com- by mobile devices. “Ninety-five percent used by health providers to raise their puting solutions that allow big data to of smartphone users leave their location insurance premiums? What if sensi- benefit society while at the same time services on all the time. They don’t seem tive data could be used by government protecting personal security. to care that they’re transmitting moun- agencies to harass minority groups or “The social and economic value cre- tains of information to large companies, cellular providers and app developers who use it for targeted advertising or for passing on to third party data col- Big data facts lectors,” Toch says. The team’s system affixes labeling to Digital data could Less than 0.5% of all data is location data that allows functionality top 44 trillion ever analyzed and used – so just to be revealed while blocking identifica- tion of where the user is exactly. “Every gigabytes by 2020 imagine the potential! 90% of the world’s data location has a function – a restaurant, Within 5 years, over 6.5 billion smart connected was created in the store, residence or means of transport,” devices will be collecting, analyzing and sharing data last year alone says Toch. “For many digital applica- tions this functionality is good enough 24 TAU Review 2016 Issue

Clockwise from left: Dr. Eran Toch, Dr. Noam Shomron and master’s student Netta Rager information

it? How deeply do I want to look into it? enough to handle the information with- “If I sequence the DNA of a healthy out a need to change their life course individual to find out whether he is as drastically,” he notes. susceptible for cardiovascular disease, I Concludes Toch: “Our analysis of might find other information, such as a genomic information will allow initial mutation that points to the early onset understanding of the tradeoff between of cancer or an early sign of Alzheimer’s benefits and risks when exposing this or Parkinson’s,” says Shomron. “In these type of information, and assist in de- cases, you’re not sure what to do with fining what ought to be kept private.” the incidental findings or who to give it to.” Genetic information is too personal to do some interesting data analysis and unique to anonymize. The team’s Teaching Engineers the without harming people’s privacy. I solution comprises an “open-closed” “Privacy Mindset” see this method as the foundation for data access system that creates a colored creating new applications that run on map of the DNA according to particular In an unusual collaboration, Dr. Eran anonymized data rather than on per- regions or sites. Toch has worked closely with Prof. sonalized data,” he says. For each query asked of the database, Michael Birnhack, a privacy expert at the system evaluates its sensitivity and the Buchmann Faculty of Law, Protecting genetic data the possible privacy loss that comes together with Dr. Irit Hadar of the In a separate project funded by from answering it. For example, if the Information Systems Department TAU’s Edmond J. Safra Center for DNA reveals that the patient is at risk at Haifa University, on the Ethics and the Check Point Institute for diabetes, the patient most probably conceptual framework of privacy- for Information Security, Toch and wants to disclose this information to by-design. They interviewed master’s student Netta Rager are work- his physician so he can try out differ- engineers and closely examined ing with Dr. Noam Shomron of the ent treatments or diets, but not to a their professional literature for Sackler Faculty of Medicine to protect future employer who might use it to signs of interest in privacy. “We sensitive data yielded by personal DNA discriminate against him. came to the conclusion that there’s a sequencing. Shomron, who heads TAU’s “This means that when your insurer ‘privacy mindset’ and a ‘technological Prof. Michael mindset,’” says Birnhack. “The techie Birnhack Genomic Intelligence Laboratory, is a asks to see your DNA you can show of the pioneer of the world’s first all-spectrum them the green – less sensitive – data, guys just don’t get privacy. They don’t Buchmann Faculty of learn it in their academic studies deep gene sequencing analysis technol- but not the red sites, which could reveal Law ogy for detecting and preventing rare something that would lead them to and if they’re employed in high-tech and undiagnosed diseases at an early raise your insurance premium,” says companies, they want to get their stage. Shomron. hands on more information, not less.” “With large genetic data sets, there’s Age also plays a role. “Seeing your Birnhack believes that the issue of a real risk of medical information be- DNA when you’re 20 is different from privacy is not just a legal question, ing leaked to the wrong people,” says seeing it when you’re 60,” says Shomron. but an engineering, computing and Shomron. This raises ethical questions: “At 20 major life decisions come into social challenge. “We must teach the “Does the physician own the data or the play such as choice of occupation or engineers to build it into their systems,” patient? Can it pass from one physician partner. At 60, an individual has passed he says. to another? Who sees it? Who can use through enough life events to be mature 25 Leadership

Eva and Marc Besen will ensure this School’s position as a world- class center of historical study. The Besen’s vision and commitment to the State of Israel and to cultural and academic initiatives will be well served through it.”

Intellectual legacy Then Head of the School Prof. Leo Corry said, “Our School of History was established more than 30 years ago by the late Zvi Yavetz. I think it is safe to say that the School embodies his spirit and intellectual legacy in the most remarkable way. Nothing could be more natural Mr. Marc Besen (third from left) with granddaughters Hannah and Ruby Schwartz and Dr. Ido Yavetz than naming it for him,” he said. With its 130 students, 50 of whom are doctoral students on full ZVI YAVETZ SCHOOL OF HISTORICAL STUDIES scholarships, “the School is a power- house of historical research. Its num- ber, quality and astonishing range of research fields and approaches stand Commemorating a out among the top-rated academic institutions,” said Prof. Corry, who is Munificent Scholar and now Dean of Humanities. He noted that the School is associated with several departments: general history, Educator Middle Eastern and African studies, East Asian studies, history of science, They were childhood friends who played chess together classical studies and geography. in the former Romanian city of Chernovitz. When the The Yavetz scholarships will support, over a period of clouds of the Second World War descended, they became four years, ten talented doctoral students working in a wide separated and went on different paths – Marc Besen to range of subjects, as well as two post-doctoral fellows from Australia, where he became a successful businessman and overseas every year. philanthropist, and Zvi Yavetz to Israel, where he became Zvi Yavetz’s son, Dr. Ido Yavetz of TAU’s Cohn Institute a leading historian and was instrumental in founding Tel for the History and Philosophy of Science and Ideas, spoke Aviv University’s Graduate School of History. on behalf of his mother, Dvora, and family. “I am privileged Despite the distance between them, the two kept close to have witnessed the friendship between Marc and Zvi up ties through the years. Prof. Yavetz, who died in 2013, close. We are very excited by this donation. History was made his old friend an official part of the TAU family as a Zvi’s life’s work.” governor and benefactor. In his response, Marc Besen said, “Despite the differ- Now, Eva and Marc Besen have perpetuated the memory ence between us, Zvi and I kept close over the years. Zvi of their beloved friend by dedicating the School in Yavetz’s was my guide, philosopher and friend, as he was to many name and providing funding for doctoral and post-doctoral thousands of students. He was a munificent educator and fellowships. Mr. Besen flew especially to Israel from Australia brilliant sharer of knowledge.” for the occasion, together with his two granddaughters, Concluding the ceremony was a presentation by Hannah and Ruby Schwartz. Yavetz scholarship recipient Gefen Quartler on “Complex TAU Vice President Raanan Rein, an alumnus and fac- Connections: Sino-Indian Relations through the Prism of ulty member of the School, said: “The generous support of Their Mutual Historical Perceptions.” 26 TAU Review 2016 Issue

TAU Honorary Doctor Ronnie Chan guides the group through the Forbidden City

AMAZING CHINA MISSION

Finding Shangri-La with Tel Aviv University

A group of University governors and supporters from Heritage Conservation across the globe joined TAU’s first Amazing China Mission Foundation. aimed at creating a unique learning experience, while show- Other highlights includ- casing the University’s growing presence across China. ed a visit in Beijing to 798 The 9-day tour focused on Beijing and Yunnan and gave – a complex of art galleries participants exclusive access to the country’s cultural riches. featuring avant-garde works, The expedition was guided by TAU East Asian scholars made possible by TAU sup- Drs. Ori Sela and Asaf Goldschmidt, who shared with par- porter Ofer Levin, founder of ticipants their profound knowledge of China, its language, Yellow Mountain Contemporary Art; a history, people and culture. stay in the ancient city of Dali in Yunnan Representing TAU on the tour were President Joseph Province and a visit to an experimental Klafter, Vice President for Resource Development Amos farm under the guidance of Iranian Elad and Rector Yaron Oz, among other officials. Faraz Mani, founder of an NGO edu- In his welcome address, Prof. Klafter noted that TAU cating the Chinese on advances in agri- is “an Israeli superpower in China with links to 30 lead- culture. The group toured Zhongdian, ing universities, including a partnership with Tsinghua also known as “Shangri-La” after the University in Beijing and the Nanjing executive education mythical paradise; and the project for training 1,000 senior city managers at TAU in Dong Zhu Lin Monastery entrepreneurship.” and Nunnery, where they viewed its artistic treas- Private tour of the Forbidden City ures and witnessed a rit- A highlight of the trip was an exclusive private tour of ual debate on philosophi- the Forbidden City in Beijing led by businessman, philan- cal issues in Buddhism. thropist and TAU Honorary Doctor Ronnie Chan, who is the co-founding director of the Forbidden City Cultural 27 Leadership

WHITMAN FAMILY CENTER FOR COEXISTENCE

Business Education as a Bridge to Peace Dr. Basila Kattouf, a student in TAU’s Technology, will be able to help students obtain their Innovation and Entrepreneurship MBA Program at the education, just as the Whitman Family Coller School of Management, dreams of getting his start- Center has helped me.” up company off the ground. The scholarships not only foster high- Kattouf is one of 13 recipients of Whitman Family level academics, coexistence and social Scholarships this year, part of the Whitman Family Center for responsibility, but they also raise recipients’

Coexistence established at the Coller School of Management self-confidence. After a decade in medical Maysa Mustafa by TAU benefactor and 2008 Honorary Doctor Martin J. research and development, scholarship

By Tallie Lieberman By Tallie Whitman of New York. The scholarships are directed at mi- recipient Maysa Mustafa, from Kfar Kana in the Galilee, de- nority groups who wish to study in one of TAU’s top-ranked cided to take her career in a new direction and the Whitman MBA programs. High-achieving Palestinian, Israeli-Arab, Family Center facilitated this change. “Now I believe that I Druze, Ethiopian-born Israeli and Jewish ultra-Orthodox can be an entrepreneur, a self-starter, too,” she says. students are all eligible. The Center is at the heart of Martin Whitman’s long-time dream of peace and coexistence in the Middle East. At 91, Whitman, the founder of the New York investment firm Third Avenue Management, is determined to make his mark in the region. In an interview with The Wall Street Journal, he said, “I’m like everyone else involved in the Middle East; it’s been 60 to 70 years of disappointment. It’s good enough just to help people.”

Life-long mission Whitman was inspired to help minority students by his childhood experiences in the Bronx and by his service in the Navy. Throughout his years in the Bronx, Whitman’s family faced anti-Semitism. Following WWII he completed Originally from Nazareth and currently living in Haifa, a degree in economics from Syracuse University, and today

From left: Kattouf says that his scholarship helped him gain the busi- the Syracuse University School of Management is named for Thomas ness skills and build the network he needs to meet his goals. him. Mr. Whitman and his wife, Lois, support scholarships Whitman, Lois and But it also advanced his social outlook: “Personally, and as for African-American and Latino students at educational Martin an Arabic-speaking citizen, it was important for me to join institutions throughout the US. He and Lois established Whitman, AFTAU such a program in order to promote coexistence in Israel. a major scholarship fund for Israeli-Arab students at TAU President Interactions with friends and colleagues here increase the in 2006. and CEO Gail Reiss chances of living together in harmony,” Kattouf says. The Dean of the Coller School of Management, Prof. and Dean of Moshe Zviran, says, “Thanks to the Whitman Center, TAU’s Coller School of Reducing social gaps we are able to help build the educational and managerial Management Whitman Family Scholarship recipient Fuad Atila, who foundation for a liberal and democratic Israel that lives in Prof. Moshe Zviran grew up in the Druze village of Beit-Jann, believes that “this peace with itself and, ultimately, its neighbors.” kind of financial assistance can really reduce social gaps Yonatan Touval, Director of Strategic Development at between the different communities in Israel.” He adds, “This the Coller School who oversees the program, says, “The scholarship makes it possible for me to pursue an MBA at scholarships, along with the center’s coexistence activities, Israel’s leading business school and inspires me to believe underscore our commitment to a pluralistic society that in the value of giving. I hope and trust that, one day, I too values the richness of human experience.” 28 A signing ceremony for TAU’s new Boris Mints Institute for Strategic Policy Solutions to Global Challenges was held at Tel Aviv University in the presence of the Institute’s founder, Russian businessman, public figure and philan- thropist Mr. Boris Mints and top TAU officials. These included TAU President Joseph Klafter, Vice President Raanan Rein, Vice President for Resource Development BORIS MINTS INSTITUTE FOR STRATEGIC POLICY SOLUTIONS TO GLOBAL CHALLENGES Amos Elad, TAU Director-General Mordehai Kohn, and TAU President Institute Head and Chair of the TAU Department of Public Joseph Klafter (5th from left) Policy Prof. Itai Sened. and Dr. Boris The agreement was signed during a two-day program Mints (6th from Harnessing Israeli left) at the organized around three themes: energy, food security and signing social inequality – topics the Institute will focus on dur- Ingenuity to Bring ing its first year of activity. Issues discussed included the question of how to meet the world’s increasing demand for about Positive Change more energy given the dangers of global warming; how to “TAU’s Department of Public Policy is particularly well feed a growing world population without depleting water positioned to take the lead on the Boris Mints Institute, due supplies and other natural resources; and the economic to its commitment to applying its know-how and experience implications of the shrinking middle class. toward solving real-world problems,” said Prof. Klafter. The Institute’s aim is to provide effective policy recom- The Institute will award substantial scholarships to bright mendations based on objective and creative thinking and, young Israeli PhD students who will conduct applied re- ultimately, to bring about substantial positive change. To this search in the field with local populations in countries such end, the Institute will bring together passionate researchers as India, Senegal and Uganda. from TAU and other leading universities to analyze pressing The Institute’s flagship event will be an annual issues from an interdisciplinary perspective. Drawing on the International Academic Conference, during which major expertise of TAU’s Department of Public Policy, Gershon ground-breaking policy solutions formulated by Institute H. Gordon Faculty of Social Sciences, and a range of units researchers will be presented. The conference will bring working in economics, labor studies, conflict resolution, together academics, professionals, government and agency and other critical fields, the Institute will deliver strategic officials, industry representatives and the media from Israel policy recommendations to decision-makers worldwide. and around the world.

CAMPUS DEVELOPMENT

“We Need to Talk”: New Campus Sculpture Promotes Dialogue From Left: TAU has become the sculpture’s sponsors and other supporters of Czech- H.E. Daniel the 12th partner in an Israel ties. The ceremony also marked 25 years since the Herman, Czech international venture reestablishment of diplomatic ties between Israel and the Minister to commemorate Czech Republic. Prof. Klafter said, “The Czech Republic of Culture, Prof. Joseph the legacy of Václav is one of Israel’s closest friends in Europe, and we appreci- Klafter and artist Bořek Havel, first President of the Czech Republic, with a spe- ate your solidarity with us.” He went on to link the ideals Šípek cially designed sculpture entitled “Václav Havel’s Place.” championed by Havel with those that guide and shape Tel The sculpture is composed of two linked chairs circling a Aviv University – dialogue, free expression and democratic tree and was designed by artist Bořek Šípek to express the values. values dearest to Havel’s heart – freedom of speech and Czech Minister of Culture Daniel Herman said that Havel democratic dialogue. deeply respected educated people and enjoyed talking with The work was inaugurated on the TAU campus in the others, and he reaffirmed the intention of the sculpture as presence of TAU President Joseph Klafter, Czech officials, “a place for people to meet and exchange opinions.” 29 Initiatives

CAMPUS DEVELOPMENT

New Building Projects on Campus Forge Ahead Below is a selection of some of the exciting new building projects taking shape on campus

New Building for the Tel Aviv University Center for Nanoscience and Nanotechnology Architect Michel Remon of the firm Atelier D’Architecture appearance that fits well into the architectural context of Michel Remon is the winner of the Open International the Tel Aviv University campus and reflects the building’s Architectural Design Competition for the new building scientific function.” The new building will comprise advanced of TAU’s Center of Nanoscience and Nanotechnology. laboratories and clean rooms, a visitor’s center, staff offices, The jury selected Remon’s design from among a number and conference and meeting rooms. of leading international entries, quoting “its very elegant

30 TAU Review 2016 Issue

The Steinhardt Museum of Natural History, Israel National Center for Biodiversity Studies A project of major scientific and pub- opening date of early 2017. The Museum Pictured above is “Behind the Scenes,” lic significance, the Steinhardt Museum will maintain and display a priceless one of the numerous innovative and of Natural History, Israel National national treasure – over 5 million speci- exciting exhibits that will help spark Center for Biodiversity Studies, do- mens of animals and plants that tell the curiosity and a spirit of discovery among nated by TAU Governor and Honorary story of the Middle East in the past one children, youth and adults and expose Doctor Michael H. Steinhardt, is well hundred years as well as the evolution them to the scientific activity conducted under construction, with a planned of humankind across the millennia. in the Museum.

Architectural renderings of the Center

The Dan David Center for Human Evolution and Biohistory Research Honoring the memory and legacy of TAU benefactor and Museum of Natural History, Israel National Center for Honorary Doctor Dan David and his passion for human Biodiversity Studies. The Center will store, research and evolutionary research, the Dan David Foundation is estab- exhibit the 15,000 specimens in TAU’s unique Biological lishing the Dan David Center for Human Evolution and Anthropology Collection. Biohistory Research on the third floor of TAU’s Steinhardt 31 Leadership

PROFILE: DR. H.C. ERNST GERHARDT Uwe Becker; TAU Governors and Honorary Doctors Mr. Josef and Mrs. Bareket Buchmann; and members of the German Friends. Prof. Klafter noted that Mr. Gerhardt was the longest- Paying Tribute to serving president of a TAU Friends association in the history of the University. He hailed Mr. Gerhardt’s contribution to a True Friend the City of Frankfurt’s economic and cultural development Outgoing President of the German as “legendary,” including serving in the Parliament and as City Treasurer on top of his many voluntary activities. Friends and TAU Honorary Doctor Prof. Klafter noted that Mr. Gerhardt had also been Ernst Gerhardt was hailed for his deep instrumental in strengthening bilateral relations between commitment to Israel and TAU Frankfurt and Tel Aviv, and between Germany and Israel, channeling his deep commitment to Israel into activity on Dr. h.c. Ernst behalf of TAU and higher education. Along with the late Gerhardt, President of TAU Vice President Yehiel Ben-Zvi and early supporters such the German Friends as Josef Buchmann and others, Mr. Gerhardt built up the of Tel Aviv University standing of Tel Aviv University in Frankfurt and Germany. since 1986, was feted Mr. Gerhardt is the recipient of some of Germany’s high- at a gala evening mark- est awards and honors, among them the Federal Cross of ing the end of his three Merit with Star, the Wilhelm-Leuschner Plaque of the State decades of activity on of Hesse, and the Badge of Honor of the City of Frankfurt. behalf of the Friends Under Mr. Gerhardt’s leadership the German Friends

From left: New president of the German Friends Uwe Association. The event have initiated numerous projects, among which is the Ernst Becker; outgoing president Dr. h.c. Ernst Gerhardt; TAU in Frankfurt was held Gerhardt Scholarship Fund, which was founded in 1985. Governor and Honorary Doctor Mr. Josef Buchmann; TAU President Joseph Klafter close to Mr. Gerhardt’s The Fund has provided 1,140 scholarships to date and is 94th birthday. still going strong. Attending were TAU President Joseph Klafter; Vice Prof. Klafter presented Mr. Gerhardt with a tribute al- President for Resource Development Amos Elad; the bum containing photos of 30 years of German Friends Gerhardt family; incoming President of the German Friends activity as well as letters of appreciation from students who Association and City Treasurer of the City of Frankfurt, have benefited.

KRAMER-LEVINSON MEMORIAL SCHOLARSHIP FUND

Remembrance through Helping Worthy Students In August 1968, three young lives were cut short in a car Fund has helped dozens of bright graduate students with accident in New Mexico. The three were family members financial needs complete their studies at the Shapell School. of Gerry Kramer of New York City, who established the Gerry shares his passion for supporting students at TAU Kramer-Levinson Memorial Scholarship with Hedy, his wife of 29 years. The couple Fund at TAU’s Bob Shapell School of Social have traveled to Israel frequently and met Work over 40 years ago in memory of his scholarship recipients over the years. “The brother and sister-in-law, Martin and Linda students are very appreciative and we’ve Kramer, and cousin Ruth Levinson. Martin been very impressed with their diversity. Gerry and Hedy Kramer and Linda were social workers in New York We’re pleased that both Arabs and Jews are and Ruth was a secretary at TAU at the time among the recipients of the Kramer-Levinson of the tragedy. Memorial Scholarship,” said Hedy. “We long Gerry used the proceeds of his brother’s for peace and feel that one way to reach it life insurance and donations from friends is by supporting scholarships and helping and family to launch the scholarship students get an education.” fund. Now, years later, the Kramer-Levinson 32 TAU Review 2016 Issue

Miriam Smolarz Honored Tel Aviv University Governor and in Argentina; her engaged commitment

President’s Award recipient Miriam and activity on behalf of the Argentinian From left: Smolarz was awarded an Honorary Friends spanning 36 years; and for her TAU President Joseph Doctorate at a dedicated conferment cer- heartfelt dedication to the State of Israel Klafter, and emony held at the elegant Alvear Palace and the Jewish People. TAU Honorary Doctors Hotel in Buenos Aries. A longstanding The 150 family members, personal Miriam friend of TAU, Mrs. Smolarz was rec- friends of the Smolarz family and members Smolarz and Argentinean ognized for being a guiding light to the of Tel Aviv University Friends Associations Friends Argentinean Jewish community over dec- who witnessed the momentous ceremony President Polly Mizrahi ades; her promotion, together with her organized by the Argentinean Friends also de Deutsch husband Adolfo, of the academic, scientific enjoyed a celebratory dinner and musical and cultural standing of the University performance.

A group of young professionals and second and third Nehemia Dagan; a meeting with a senior Israeli diplomat, generation TAU supporters from Israel and abroad took and wine-tasting in the Judean Hills. part in the second Discover TAU Mission in early 2016. “I’m so happy I came. I am very impressed with what The Mission was founded to spark a passion for TAU TAU does and I saw hope and new exciting things among young opinion leaders and to plant the seeds happening in my country,” said one Israeli del- for a long-term relationship with the University. egate. “It was a fascinating two days.” The oppor- Rector Prof. The vibrant and diverse program gave participants a Yaron Oz sampling of the University’s extensive offerings. It in- addresses cluded a tour of the MRI facility at the Alfredo Federico the group Strauss Center for Computational Neuro-Imaging, where center director Prof. Galit Yovel presented her and her colleagues’ discoveries on the human brain; and Archaeology a visit to the prehistoric archaeology lab accompanied by student Shimrit the Directors of the Qesem Cave excavations, Profs. Avi Salem Gopher and Ran Barkai. explains an exhibit to the The mission kicked off with a welcome dinner hosted by group in the Dr. Nava Michael-Tsabari, co-director of the Raya Strauss prehistoric archaeology Center for Family Business at TAU’s Coller School of lab Management, and Roni Tsabari. Participating were TAU supporter Raya Strauss, founder of the Raya Strauss Center, DISCOVER TAU MISSION 2016 TAU President Joseph Klafter and Vice President for Resource Development Amos Elad. The group also spent a day on the TAU campus, hear- ing presentations by TAU researchers including Prof. Ariel Mission Fuses Munitz of the Sackler Faculty of Medicine, who spoke on how to “shut down” harmful autoimmune responses; Dr. Carmit Katz from the Bob Shapell School of Social Work, Leadership and who discussed novel techniques for getting children to express themselves; and zoology professor David Eilam, Passion who described the evolution of OCD (obsessive compulsive tunity to mingle with TAU faculty and with each other was disorder). another highlight, leaving the participants eager for more Tours off campus included visits to Google Israel where in the future. One participant summed up the experience: the group met with TAU alumni working there; a con- “I look forward to getting back together again as a group, trol tower at an air force base, guided by Brig.-Gen. (res.) to doing things together and building up a community.” 33 Leadership

MORTIMER B. ZUCKERMAN SCHOLARS PROGRAM IN STEM LEADERSHIP

Program Will Strengthen US-Israel Academic Collaboration From left: New York Governor Andrew Cuomo, Weizmann President Daniel Zajfman, Hebrew University President Menahem Ben-Sasson, Mortimer B. Zuckerman, Technion leaders in the United States infused with a unique spirit of President Peretz Lavie and TAU President Joseph Klafter entrepreneurship and innovation. The program will simultaneously bolster Israeli research American business leader and philanthropist Mortimer B. institutions by supporting the return and absorption of Zuckerman has launched the Zuckerman STEM Leadership talented young Israeli scientists from leading universities Program, a transformative initiative designed to support in North America and Europe. future generations of leaders in science, technology, engi- “We are pleased and grateful to have Mort Zuckerman as neering and math in the United States and Israel and, over a partner in advancing two top national priorities in Israel time, foster greater collaboration between two of the world’s – reversing brain drain and deepening the Israeli-American most advanced scientific research centers. friendship. With the help of this new fund, Israel and the Unveiled at a VIP event in New York, attended by United States will forge a shared tomorrow of scientific Governor Andrew Cuomo, Nobel Prize laureates, and leaders and technological excellence,” said TAU President Prof. from business, technology, politics, academia and Joseph Klafter. the arts, the Program will be a game-changer for Mort Zuckerman, who made his fortune in the real estate scientific collaboration between the United States and media fields, said: “At a time when collaboration is es- and Israel. The Program will provide over $100 sential to advanced scientific research, this program gives the million in scholarships and related educational next generations of leading American and Israeli academics activities to benefit participating scholars and universities the ability to work together on cutting edge research in over the coming ten years. ways that stand to benefit their fields for years to come.” The Zuckerman STEM Leadership Program will give “Mort’s friendship is demonstrated yet again through the highest-achieving American post-doctoral researchers this important initiative,” said Prime Minister of Israel and graduate students the ability to collaborate with leading Benjamin Netanyahu in a special video message. researchers at Israel’s top research institutions – Tel Aviv The Zuckerman STEM Leadership Program will be University, Hebrew University of Jerusalem, Technion– supported by funding from Mr. Zuckerman’s foundation, Israel Institute of Technology, and the Weizmann Institute and the first class of Zuckerman Scholars will begin in of Science. By exposing American participants to Israel’s the 2016–2017 academic year. The foundation’s long-term renowned research and startup culture, the Program aims intent is to ensure that the Zuckerman Scholars Program to raise a generation of academic, scientific and industry and its related educational activities continue in perpetuity.

Sackler Prize Recognizes Young Biophysicists Center, Technical University, Dresden, Germany for his semi- nal work on the physics of polymer networks formed within From left: Prize Coordinator Prof. David Andelman, TAU President Joseph Klafter, cells; and to Prof. Nieng Yan of the Center for Structural Prof. Stephan Grill, Prof. Nieng Yan and TAU’s Prof. Michael Kozlov and Prof. Biology at Tsinghua University, China, for her groundbreak- Michael Urbakh, Co-Prize Coordinators ing research on the structural biology of human glucose The Raymond and Beverly Sackler Prize in Biophysics for transporters. The prize ceremony was preceded by the Sackler 2015 was awarded to Prof. Stephan Grill of the Biotechnology Biophysics Symposium on “Physics of Living Systems.” 34 TAU Review 2016 Issue

New Presidents TAU Governor Richard Sincere is the new Jeff Wagman has been appointed National National Chairman of American Friends of President of the Canadian Friends. Jeff has been Tel Aviv University. He is the Founder/CEO associated with the Association for more than 20 of Sincere & Co., a third-party marketing com- years, and is the current Chairman of Ontario pany representing start-ups and mutual funds to Registered and Western Canada. A TAU Governor and alumnus, Jeff is Investment Advisors. He is an alumnus of TAU’s Overseas past chair of BBYO, a worldwide Jewish youth organization. Program in 1973-1974. He has a BA from University of Wisconsin, Madison, and an MBA from J.L. Kellogg Millie Bettsak has been appointed founding Graduate School of Management at Northwestern University. President of the newly-established Panamanian Friends. A lawyer with a diploma in creative Uwe Becker is the newly-appointed President writing, Millie is actively involved in the Panama of the German Friends. A seasoned politician, Jewish community and currently works with JUPA, a Bnei Uwe is Deputy Mayor and City Treasurer of Brith affiliated non-profit organization that designs and runs Frankfurt/Main, Head of the Shareholdings and education programs. For the past two years she has been Church Affairs Department, and a member of the regional collaborating through JUPA with the Ted Arison Family government of the FrankfurtRheinMain Metropolitan Foundation on a local Good Deeds Day. Region. Uwe is member of several boards and is the Deputy Chairman of the German-Israeli society (DIG) in Frankfurt. TAU Governor Dr. Alexander Machkevitch He initiated the official German-Israeli friendship day, is founding President of the Kazakhstani celebrated annually. Friends. Former Dean of the Kyrgyz Faculty of Pedagogics, Alexander is a successful business- TAU Governor Claire Dalfen is now President man and Eurasian Industrial Association (Kazakhstan) of the Canadian Friends of Tel Aviv University, President, Euroasian Bank (Kazakhstan) Council of Directors Quebec, Ottawa, and Atlantic Canada. A native Chairman, and Kazakhstan Mineral Resources Corporation Montrealer, Claire is a retired teacher, librarian co-founder and Vice President. Alexander is also President and communications practitioner. She has long been involved of the Kazakhstan Jewish Congress, and member of the with various local Jewish community organizations, and cur- European Jewish Congress and World Jewish Congress rently serves on the Board of Auberge Shalom pour Femmes. Executive Committees.

The field of intellectual property (IP) has become in- leading litigators. Goldenberg, who passed away in 2005, creasingly important with the explosion of the Internet, handled Israel’s most important IP cases. Among his many social media, and other public activities, Goldenberg served as digital platforms. President of the Israel Bar Association Tel Aviv University S. HOROWITZ INSTITUTE and senior lecturer at TAU. and the S. Horowitz & FOR INTELLECTUAL PROPERTY The Institute was inaugurated at Co. law firm have re- the Buchmann Faculty of Law. Francis sponded to this trend Gurry, Director-General of World by establishing the S. Intellectual Property Organization, Horowitz Institute for Examining IP Law and Prof. Nili Cohen, President of Intellectual Property the Israel Academy of Sciences and (SHIIP) in Memory of Dr. Amnon Goldenberg. With a Humanities and former TAU Rector, were the keynote focus on copyright, patents, trademarks, and related fields, speakers. SHIIP’s mission is to foster innovative and interdisciplinary “Thanks to the profusion of innovation in Israel, research on IP. IP is a major force in the local economy,” said Prof. With the Institute’s establishment, the S. Horowitz & Michael Birnhack of the Buchmann Faculty of Law and Co. law firm commemorates Dr. Goldenberg, one of its SHIIP’s director. 35 Top Global Friends Events

Montreal: Inside Iron Dome The Ottawa, Quebec & Atlantic Canada chapter of the Canadian Friends hosted TAU alumnus Brig. Gen. (res.) Dr. Danny Gold, pioneer of the Iron Dome missile defense system, who spoke at functions hosted by Emmelle and Alvin Segal, Dr. Sydney and Cally Kardash and Alexandre Abecassis, as well as to 400 people at the Ottawa Jewish Community Center.

From left: CFTAU Ottawa, Quebec & Atlantic Canada President Claire Dalfen, member of the Executive of the Board of Directors Sue Carol Isaacson, Colonel Toronto: Economic Forecast Adam Susman, Emmelle Segal, CFTAU National Chair and TAU Honorary Matan Hodorov, Chief Economic Doctor Judge Barbara Seal CM, Dr. Correspondent of Israel’s Channel 10 Danny Gold and Meir Buber News and TAU alumnus, spoke to a group of Canadian alumni and community members on Israel’s economic future at From left: CFTAU National President an event organized by the Ontario and Jeff Wagman, Moti Jungreis, Western Canada Canadian Friends and Matan Hodorov, Revital and Nitzan hosted by Moti Jungreis and Revital and Wienberg, and CFTAU Ontario and Nitzan Wienberg. Western Canada Executive Director Stephen Adler

Punta del Este: Facing Challenging Times From left: Adolfo Smolarz, Kuky and Over 2,000 participants, including TAU Vice President for Sergio Grosskopf, Resource Development Amos Elad, attended the Argentinean TAU Governor Friends’ annual summer event. Keynote speakers were TAU Fred Chaoul, Honorary Doctor Marcos Aguinis and Dr. Santiago Kovadloff. Argentinean TAU Board of Governors Vice Chairman Adolfo Smolarz and Friends President TAU Governor Miriam Smolarz, both TAU Honorary Doctors, Polly Mizrahi de generously hosted a festive luncheon with speaker Dr. Luis Deutsch and Alberto Lacalle de Hererra, former President of Uruguay and Mirtha Chaoul TAU President’s Award recipient.

Buenos Aires: Risk Analysis The Argentinean Friends celebrated the 20th anniversary of their legendary International Economics Symposium. Over 1,400 people, including diplomats, business and community leaders, attended the influential forum, famous for its high academic standard and the impact it has on the business world.

São Paulo: Meeting Frankfurt: a TAU Icon Good Sports Ilan and Denise Goldfajn hosted 50 guests TAU governors, longstanding at their home to meet former TAU President supporters, new members and Israeli Ambassador to the US, Prof. of the German Friends and Itamar Rabinovich. Among those attending members of the banking were past presidents of the Central Bank community participated in of Brazil, former government ministers and an inspiring evening at the advisors, and TAU supporters. Eintracht Frankfurt Soccer Club Museum, located in From left: São Paulo Brazilian Friends the Commerzbank-Arena President Eduardo Wurzmann, Prof. Itamar Olympic stadium, hosted by From left: TAU Honorary Doctors Rabinovich and Ilan Goldfajn the German Friends. and Governors Josef and Bareket Buchmann with German Friends President Uwe Becker 36 TAU Review 2016 Issue

Rio de Janeiro: It’s All in the Genes The Brazilian Friends in Rio de Janeiro hosted TAU’s Prof. Miguel Weil of the George S. Wise Faculty of Life Sciences. He spoke at a public lecture attended by 80 community members and organized by Rio Board member Oren Perlin, and at a private supper hosted by Rio de Janeiro Brazilian Friends President Lea Klabin and TAU Governor Israel Klabin.

Prof. Weil speaking to guests at the Klabin home

Mexico: Innovation Delegation At an elegant dinner held at their home, Mexican Friends President Jaime Murow Troice and his wife, Betty, hosted a TAU delegation comprising President Joseph Klafter; Vice President for Resource Development Amos Elad; Senior Resource Executive for Latin America and Spain Herman Richter; Dean of Engineering Yossi Rosenwaks; and prominent professors and alumni. Also attending were TAU Honorary Doctor David Korenfeld; Mexican National Water Commission Director Roberto Ramirez de la Parra; members of the Mexican Friends and TAU supporters. The delegation participated in Mexico’s National Institute of Innovation (INADEM) annual expo, the only overseas institution of higher learning represented. From left: Jaime Murow, Prof. Joseph Klafter and Dr. David Korenfeld

Spain: Strengthening Ties TAU Vice President for Resource Development Amos Elad and Senior Resource Executive for Latin America and Spain Herman Richter attended scientific conferences, visited leading institutions and met with local government officials and Spanish- based entrepreneurs during their second official visit to Marbella, organized by Spanish Friends Co-President Patricia Nahmad.

Pictured: Prof. Miguel Weil (left), Prof. Orna Elroy-Stein (third from left), Melissa Herrero (standing, left), Herman Richter (standing, middle), Patricia Nahmad (standing, right), Marie Noelle Erize Tisseau (right), with representatives of the University of Málaga and BIONAND

Tel Aviv: Welcome Tel Aviv: Financing French Speakers Fellowships TAU launched a new Association The Israeli Friends’ Business of French-Speaking Friends Academic Club launched its 2016 in Israel. Chaired by Agnes “60 Years, 60 PhD Fellowships” Goldman, an international public Campaign in the presence relations expert, the Association of Israeli Finance Minister will hold regular activities for its Moshe Kahlon. At the event, members, including a monthly donors were honored for their lecture with TAU professors from contribution to the successful a range of departments. 2015 doctoral fellowship drive. From left: French-Speaking Friends From left: TAU President Chairwoman Agnes Goldman (far left) and Joseph Klafter with Finance honorary patron Prof. Ruth Amossy (far Minister Moshe Kahlon right) with new members of the Association

Paris: Night of Honors The French Friends held a gala dinner for TAU Honorary Doctor Maurice Levy at the City Hall of Paris (Ĥotel de Ville). The event was held under the auspices of Mayor of Paris Anne Hildago, who was presented with the President’s Award by TAU President Joseph Klafter.

From Left: Dean of Management Moshe Zviran; French Friends President Prof. François Heilbronn; TAU Honorary Doctor Maurice Levy and Prof. Joseph Klafter. Photo: Samuel Sadoun

37 Top Global Friends Events

Kazakhstan: New Friends Association TAU’s newest Friends Association has been From left: Prof. Jacob A. Frenkel, established in Kazakhstan. During a major Prime Minister of Luxembourg economic forum held in Astana, Kazakhstan, TAU Mr. Xavier Bettel, Ambassador of Board of Governors Chairman Jacob A. Frenkel the Grand-Duchy of Luxembourg announced the appointment of TAU Governor Dr. Mr. Pierre Ferring and Dr. Alexander Machkevitch as founding President of the Alexander Machkevitch Kazakhstani Friends. Dr. Machkevitch is a prominent businessman who is active in the Jewish community.

Melbourne: Night at the Flicks Guests of the Australian Friends in Victoria filled the Lido Theatre to capacity for a screening of films produced by students of TAU’s Steve Tisch School of Film and Television.

London: University for a Day From left: Australian Friends (Vic) Deputy President For the 4th consecutive year, the Tel Aviv University Trust Rosie Potaznik; Dov Potaznik; Australian Friends brought four of TAU’s brightest minds to London to showcase (Vic) President Dr. Victor Wayne; and Honorary their innovative research. The event, hosted by Investec Private Treasurer Walter Kastelan Banking, was attended by a 150-strong audience who enjoyed the intellectual breadth and multidisciplinary diversity of the topics.

From left: Menny Barzilay, Tel Aviv University Trust Chief Executive Cara Case, Investec Head of Business Development Doug Krikler, Dr. Vered Padler-Karavani, Prof. Miguel Weil, Prof. Asher Susser, and TAU Governor Prof. Eli Talmor

Boston: Celebrating TAU@60 The Boston Alumni Leadership Committee of Hong Kong: Official Launch American Friends kicked off The Hong Kong Friends association was officially launched by its the worldwide celebration chairperson, Sharon Ser, at the China Club. Over 60 guests from the of TAU@60 with an Evening local Jewish and business communities heard from TAU alumnus and of Music & Art at the Pucker co-founder of Waze Uri Levine and TAU Honorary Doctor Ronnie Chan. Gallery. More than 75 guests

enjoyed a concert by TAU From left: Chairman of the Israel Chamber of Commerce Dr. Rafi Aharoni, alumni musicians. Mr. Ronnie Chan, TAU President Joseph Klafter, TAU Executives Meir Pictured: Tal Zilber (pianist) and Buber and Michal Mor Shtorch, Consul General of Israel in Hong Kong Dani Rimoni (violinist) Sagi Karni, Sharon Ser, Uri Levine, and TAU Vice President for Resource Development Amos Elad. Photo: http://www.magnificent-hkg.com/

New York: Gala Celebration More than 300 guests of American Friends celebrated 60 years of learning and discovery at TAU. The gala evening featured TAU alumnus Dr. Danny Gold, Iron Dome instigator; Adi Ezroni, actor and filmmaker; Tal Kerret, Silverstein Properties President; Lilach Asher-Topilsky, IDB Chairman & CEO; and Consul General of Israel in New York Amb. Ido Aharoni. Also attending were TAU Board of Governors Chairman Jacob A. Frenkel and From left, standing: American Friends National Chairman Richard Sincere, TAU Governor Mark S. TAU President Joseph Klafter. Levenson, Ellen Horing, Prof. Joseph Klafter, TAU Governor Dr. Marc Rothman, Tim Schlindwein, Clement Erbmann, American Friends President & CEO Gail Reiss and TAU Governor William Cohen. Sitting: Chairman Emeritus of the TAU Board of Governors Harvey Krueger. 38 TAU Review 2016 Issue

TAU’s first alumni association in China was inaugurated in the city of Nanjing in the presence of TAU President Joseph Klafter. During the meeting, a database featuring 5,000 Israeli companies, all in Chinese, was presented – the brainchild of Sofaer International MBA graduates of TAU, TAU President including one from Nanjing. The da- Joseph tabase gives high-tech entrepreneurs Klafter (left) with Mr. and investors in China and Israel the Huang Lan, opportunity to connect and work Vice Mayor together. The Nanjing alumni group of Nanjing and a TAU emerged from a project that is bring- alumnus ing 1,000 senior city executives and managers to TAU’s LAHAV executive business education unit for training in innovation and entrepreneurship. The occasion was marked by the signing of an MOU between TAU and the Nanjing Economic and Techno- logical Development Zone to explore the possibility of establishing a joint Expanding in China… Entrepreneurship and Innovation Center. Dignitaries attending the event with Alumni included Mr. Huang Lan, Vice Mayor Edwards You Lyu, Secretary-General of Advanced Agriculture at Peking of Nanjing Municipal Government; and TAU graduate. University (PKU), the city of Weifang Mr. Bao Yong’an, Vice Chairman of in Shandong Province, and the Manna CPPCC Nanjing Municipal Commit- Two more agreements Center Program for Food Safety and tee; and Mr. Arnon Pearlman, Israel Also in China, an MOU was signed Security at TAU’s George S. Wise Fac- Consul General in Shanghai. The between Prof. Klafter with Yunnan ulty of Life Sciences. The agreement China Alumni Association leadership University President Prof. Lin Wenxun covers the feasibility and planning comprised Dr. Yan Lugen, Honorary for joint research, continuing educa- stage of a proposed joint research Chairman; Mr. Qin Yinlin, Chairman; tion and scholarly exchange, as well center and campus in Weifang in the and Ms. Orly Fromer, TAU Presi- as the possible establishment of an area of food security. It was signed dent’s Advisor and Director of Asian Innovation Research Center. by Dean of Life Sciences Prof. Danny Academic Affairs and co-founder of In a separate event, a trilateral Chamovitz, who was instrumental in the association, together with Mr. MOU was signed between the School creating the vision for the center.

A Sign of Support for Students Significant steps toward improved accessibility have been achieved through the Nathan, Anne, Kim and Julian Geller Family Foundation Accessible Cam- pus Project at Tel Aviv University. Thanks to the donation of Julian Geller and family of the USA, the campus now has new ramps, upgraded sidewalks and pathways and renovated restrooms, as well as assistance for hearing and visu- ally impaired students. Says Julian Geller, 76, a real estate entrepreneur and supporter of higher education in Israel and of AIPAC, “I believe in this project because it helps the TAU community with disabilities and the Torah tells us to give to those in need.” Pictured: one of several prominent signs on campus honoring this important gift. 39 India-Israel Bilateral Ties Bolstered Top rankings The 8th India-Israel Forum, held by Israeli Minister of Education • TAU placed among the global at TAU, brought together some 40 Naftali Bennet. Following the Forum 100 Most Innovative Univer- delegates representing the academic, the delegates visited the residence sities, and the 1st in Israel, business and policymaking communi- of President of Israel and the Prime in a recent Reuters ranking. ties of the two countries. Attendees Minister’s Office. The criteria focused on gathered in TAU’s Porter School of Among the participants were academic papers and pat- Environmental Studies building to leading Indian industrial conglomer- ent filings, which indicate an deliberate India-Israel ties, bilateral ates and family concerns, including institution’s R&D output and trade relations, the Internet of Things Tata, Reliance Industries, the Firodia interest in commercializing its (IoT) technology and new avenues for Family, the Shakti Group, the Manipal discoveries. defense collaboration. Group, Godrej & Boyce, the Jetline • TAU’s Blavatnik School of India-Israel TAU President Joseph Klafter wel- Group and the Murugappa Group. Forum comed the delegates to campus and The Israeli delegates included the Computer Science again made members thanked TAU’s long-standing partners Chairman of Bank Hapoalim Yair the world’s top 20 according to together the Shanghai rankings. with Israel in this event – Ananta Aspen and Seroussi; Chairman of the Board President the Confederation of Indian Industry of TAU’s Ramot, Shlomo Merkel; Reuven Rivlin • TAU spinoff company StoreDot (seated right) (CII) – for working with TAU to deepen Head of the Ministry of Defense R&D was singled out as one of 10 bilateral ties. program Ophir Shoham; Chairman of hottest Tel Aviv-based compa- nies by UK Wired Magazine. The company, co-founded by professors Simon Litsyn and Gil Rosenman of TAU’s Iby and Aladar Fleischman Faculty of Engineering, has raised a total of $66 million from private in- vestors to date. The company has developed a smart battery that can be charged 100 times faster than regular batteries.

The 4th annual This year’s Forum was chaired by IAI Rafi Maor; President and CEO of UCI/TAU Chairman and CEO of Henry Schein IDE Technologies Avshalom Felber; workshop Stan Bergman; Godrej & Boyce Chair- and Chairman of the TAU Executive A joint workshop of TAU and man Jamshyd N. Godrej; Chief Mentor Council Dr. Giora Yaron; as well as the University of California, Irvine, of CII and TAU Honorary Doctor Tarun executives from leading multinational organized by the Iby and Aladar Das; and Chairman of Zim Shipping corporations GE and Broadcom. Fleischman Faculty of Engineering Aharon Fogel. Also in attendance The Forum receives support from was held at TAU for the fourth year were Ambassador of India Jaideep the Pears Foundation and the Stanley running. The international meeting Sarkar and Israeli Ambassador to and Marion Bergman Charitable Trust, hosted scientists, industrialists and India and Sri Lanka Daniel Carmon. as well as Keter Industries, Pitango entrepreneurs who exchanged expert The concluding panel was attended and Bank Hapoalim. insights on issues related to the Internet of Things, focusing on big data and visualization, communica- tions and security, and sensors and systems. 40 TAU Review 2016 Issue

Eye on Naples TAU and the Italian National Insti- tute of Optics in Naples (INO) signed an MOU for collaboration in the area of photonics, nonlinear optics and laser spectroscopy. The agreement was signed by Prof. Ady Arie, Head of the School of Electrical Engineering at TAU’s Idy and Aladar Fleischman Faculty of Engineering and winner of the Kadar Family Award for Outstand- ing Research, Prof. Raanan Rein, and Dr. Paolo de Natale, Director of INO. In addition to student exchange, Pictured: The Israeli-German Pavilion, a collaborative project of TAU’s David mutual visits and joint seminars, the Azrieli School of Architecture and the Technical University of Berlin, at the two sides plan to establish a joint entrance to the University on Lester and Sally Entin Square. The project, which laboratory for collaboration in the area marked 50 years of diplomatic relations between Israel and Germany, brought of nonlinear optics. together students, architects, craftspeople and construction workers from both countries to design and build the structure in the tradition of the Bauhaus movement and in keeping with the principles of sustainable building.

prizes Sackler Visiting Professor Joel Mokyr Wins Balzan Prize Flying together Prof. Joel Mokyr, a Raymond and Beverly Sackler Senior Professor by Spe- TAU and the International Air cial Appointment at TAU’s Eitan Berglas School of Economics, is one of Transport Association (IATA) signed four winners of the prestigious Balzan Prize in the category of econom- an agreement for collaboration in the ic history. Prof. Mokyr has been a visiting professor at TAU since 2001. area of airplane and airport safety The prize – which grants 750,000 Swiss francs ($755,000 ) to each and security, focus- recipient – is awarded by the International Balzan Prize Foundation, an ing on big data, cyber organization that promotes culture, the sciences and worthy initiatives security, authentica- in the cause of humanity, peace and fraternity among peoples through- tion, security checks out the world. and general security. As part of the Prof. Mokyr is Robert H. Strotz Professor of Arts and Sciences and agreement, representatives of IATA Professor of Economics and History at Northwestern University, Illinois. He is are working together with Ramot, the well-known for his work on the historical origins of the knowledge economy University’s technology transfer arm, Prof. Joel and on long-term economic growth and the history of technology. Mokyr and TAU’s Blavatnik Interdisciplin- ary Cyber Research Center to open a joint aviation innovation center in the field. TAU Vice President Raanan Prof. Raanan Rein Wins Rein, who signed the agreement with IATA, called it “an important step Humboldt Award TAU Vice President Prof. Raanan Rein, a member of the in the university’s relationship with Zvi Yavetz School of Historical Studies, has won the Hum- international companies and industry Prof. Raanan boldt Research Award and Reimer Lüst Award for Interna- Rein that demonstrates our leading role tional Scholarly and Cultural Exchange. Prof. Rein was rec- in entrepreneurship, innovation and ognized for his “outstanding body of research in History and research.” Latin American Studies and for his contribution to and im- pact on these research fields.” The Reimer Lüst Award is the most prestigious of all the Humboldt Awards and is awarded jointly by the Alexander von Humboldt Foundation together with the Fritz Thyssen Foundation, both of Germany. 41 A Knighthood in the Order of the Star of Italy was bestowed Royal Spanish From left: on TAU’s Prof. Ehud Gazit of the Israeli Minister of George S. Wise Faculty of Life Academy Appoints Science and Sciences, former TAU Vice Presi- Technology TAU Researcher in Ofir Akunis, dent for Research and Develop- Prof. Ehud ment and former Chief Scientist Historic Decision Gazit and For the first time in its 300-year Italian of the Israeli Ministry of Trade Ambassador and Industry. Prof. Gazit achieved history, the Royal Spanish Acad- to Israel the honor for his contribution to emy has opened its doors to sev- Francesco eral Israeli professors, M. Talò the advancement of science and TAU Professor Receives extensive public works in Israel among them Prof. and abroad, as well as his many Eleazar Gutwirth of Italian Knighthood years of promoting joint Israeli- the Department of Italian research. Jewish History, Lester and Sally Entin Faculty of Humanities. The landmark decision was Sand Storm, directed by Elite intended to recog- Zexer, an alumna of TAU’s Steve nize Prof. Gutwirth’s Tisch School of Film and Television, decades-long con- won the World Cinema Grand Jury tribution to the study of Sephardic, Prize: Dramatic at the Sundance Film A still from Hispano-Jewish history and culture in Festival held in Utah. Cited by Variety Sand Storm the medieval and Renaissance peri- as a “deeply affecting film,” Sand ods. He was elected to the Academy Storm delves into the complexities as a life member following a three- of Bedouin society in Israel, focusing year selection process. Director of the on the lives of two Bedouin woman, a Academy Prof. Darío Villanueva Prieto mother and her daughter. When their SUNDANCE explained that the decision recog- entire lives shatter, the two women nizes the contribution of Sephardic struggle to change the unchangeable FESTIVAL PRIZE Jewry to the culture of Spain before rules, each in her own individual way. and since their expulsion in 1492.

Remembering Raoul Wallenberg A ceremony commemorating Raoul Wallenberg, a Swedish diplomat who saved thousands of Jews in Nazi-occupied Hungary during WWII, was held on the TAU campus for the 28th year running. Orga- nized by TAU’s Kantor Center for the Study of Con- temporary European Jewry, the ceremony marked the kidnapping and disappearance of Wallenberg on 17 January 1945. During the ceremony Wal- lenberg Scholarships, established by the Swedish Friends of TAU, were awarded to Dana Alexander, a PhD student and human rights activist at TAU’s Buchmann Faculty of Law, and Adi Feinermann, a master’s student specializing in Holocaust research Pictured from left: Ambassador of Sweden Ms. Ulrika Cronenberg-Mossberg, TAU Vice President at the Lester and Sally Entin Faculty of Humanities. Raanan Rein, Dana Alexander, Adi Feinermann, Head of the Kantor Center Prof. Dina Porat and Ambassador of Hungary Andor Nagy

42 TAU Review 2016 Issue

people

Italian Prime Minister Renzi Visits TAU Italian Prime Minister Matteo Renzi multi-year project between the Porter attended a bilateral conference on School of Environmental Studies and innovation at TAU, organized jointly the Italian Ministry of the Environ- with the Italian Embassy in Israel and ment; a joint Italian-Israeli Laboratory held in the Raya and Josef Jaglom on Neuroscience at the Sagol School Auditorium. The packed audience of Neuroscience; participation by TAU included Ambassador of Italy to Israel and Italian counterparts in 12 major Pictured from left: Matthew Weiner, TAU President Joseph Klafter and Head of the Steve Francesco Maria Talò, Israeli Ambas- research consortia under the EU’s Tisch School of Film and Television Yaron Bloch sador to Italy Naor Gilon, TAU leaders 7th Framework; and decades-long and governors, and research collaborations members of the Italian in the fields of Italian A “Mad Man” and Israeli scientific history, Italian Jewry, Italian communities. Italian art, classics, Comes to TAU! Prime “I chose to start my Mediterranean studies Creator of Mad Men, Matthew Minister Matteo inaugural visit to Israel and many other fields. Weiner, visited TAU as a guest of Renzi (left) as prime minister here TAU governors at- the Business Academic Club of the with TAU at Tel Aviv Univer- tending included TAU Israeli Friends of Tel Aviv University. President Joseph sity, the center of the Honorary Doctor Sami During his visit, Weiner gave master Klafter Israeli start-up nation, Sagol, founder of the classes to students of TAU’s Steve which has become for us Italians a Sagol School of Neuroscience and a Tisch School of Film and Television role model and a close partner,” said recent recipient of the Commander of and received the TAU President’s Renzi at the event. the Order of the Star of Italy; Ariel Da- Award 2015 for his contribution to the TAU President Joseph Klafter said vid, board member of the Dan David entertainment industry. Also attending the visit underscored the multiple Prize and Dan David Foundation, and were Amnon Dick, President of the research collaborations between his mother, TAU Honorary Fellow Ga- Israeli Friends, and Agnes Goldman, TAU and Italy, including a recently briela David; international business- Chair of the new French-Speaking signed agreement for a joint cyber man Eduardo S. Elsztain of Argentina; Friends of TAU in Israel. lab between TAU and the University and Selina Goren-Komeran. of Modena and Reggio Emilia; a

Hong Kong Chief Executive Visits TAU Chief Executive of Hong Kong Special Admin- istrative Region, People’s Republic of China, C. Y. Leung, visited TAU accompanied by a delegation of top Hong Kong officials, university heads and trade delegates. Mr. Leung was greeted by TAU President Joseph Klafter and was briefed on TAU’s compre- From left, front: Mrs. Regina Leung, Hong hensive technology transfer program by Dr. Shlomo Kong Chief Executive Nimrodi, CEO of Ramot, and on TAU Venture by C. Y. Leung, TAU President Joseph Klafter Prof. David Mendlovic. TAU’s collaborations with and Israeli Consul Hong Kong include with HKUST–Hong Kong Uni- General in Hong Kong versity of Science and Technology and Poly U-Hong Mr. Sagi Karni Kong Polytechnic University. The visit promised to open doors for stronger ties between the University and Hong Kong universities.

43 French Economics Minister Leads Delegation

From left: TAU Board of The French Minister of Economy, Governors Chairman Prof. Industry and Digital Affairs Emmanuel Jacob A. Frenkel, Minister Emmanuel Macron and Macron visited TAU accompanied TAU Management Dean by a delegation of over 100 French Prof. Moshe Zviran business and government leaders, together with representatives of companies and startups. Speaking to an audience of 300 participants in The event was preceded by a General Manager of BPI France, Mr. the presence of Chairman of the TAU France-Israel Business Forum with the Nicolas Dufourcq; and CEO of Busi- Board of Governors Prof. Jacob A. participation of Dean of TAU’s Coller ness France, Ms. Muriel Penicaud. Frenkel and French Ambassador to School of Management Moshe Zviran; The visit was organized by the TAU Governor Israel Patrick Maisonnave, Macron President of the Israel-France Cham- Israel Manufacturers Association, the Ariel David urged France and Israel to do more to ber of Commerce, Daniel Rouach; French Embassy in Israel, the Israel with Captain Samantha strengthen their mutual trade ties and President of the France-Israel Cham- Export Institute and the Israel-France Cristoforetti develop long-term partnerships. ber of Commerce, Henri Cukierman; Chamber of Commerce.

Italian Astronaut Lands at TAU Italian astronaut, air force pilot and engineer Captain Samantha Cristo- foretti visited TAU and gave a presentation on her 199 days and 16 hours in space. Cristoforetti holds the record for the longest single space flight by a woman and the longest uninterrupted spaceflight of a European astronaut. Following her presentation she was interviewed by journalist Ariel David, a TAU Governor and benefactor. The visit was held under the auspices of the Embassy of Italy in Israel, the Israel Space Agency and TAU.

community Integrating Autistic Students into University Life

Young people with high-functioning part in the pilot class this year. autism spectrum disorders (ASD) Allon Leibowitz, a founding parent can have exceptional talents that are of the program, says, “So far the pro- not recognized or fulfilled. To redress gram is highly successful. It’s helping this situation, a group of dedicated smooth the students’ path through parents have established the Dror university life and preparing them to Program for People on the Autism become productive and independent Spectrum at TAU. The 5-year pro- members of society.” gram aims to provide specialized social skills, tailor-made academic The program receives funding from university and vocational training for curricula toward a bachelor’s de- philanthropists and foundations and ASD students. It includes preparatory gree, and practical work experience hopes to gain government support in courses for learning academic and through internships. Six students took the near future. 44 TAU Review 2016 Issue

New Alumni Organization Launched TAU graduates Revital Hendler Numbering 160,000, TAU graduates the Middle East and Africa, and Revital Career building and Meir Brand at are making an impact on economic, Hendler, founder of Alljobs, Israel’s The Alumni Organization recently the Alumni political, scientific, technological and major job portal. launched a series of events on career Organization gala event cultural life in Israel as well as over- Speaking on TAU’s role in his suc- development jointly with TAU’s Ruth seas. Now, a new university-wide TAU cess, Brand said, “My studies at TAU and Allen Ziegler Student Services Alumni Organization has been estab- prepared me well for my first steps in Division, entitled “When Academia lished to provide a welcoming frame- the business world. Also, my activities Meets Industry.” The events are aimed work for alumni both in Israel and on the University’s Student Council at young graduates who have completed worldwide to network and strengthen taught me a lot about leadership, man- their studies within the last five years their identification with the University. aging negotiations and teamwork. At Executive Director of the Alumni TAU, I was lucky to work alongside a Organization, Sigalit Ben Hayoun, says, group of highly talented people, many “Our aim is to create strong links be- of whom remain my close friends until tween our alumni and the University today,” he said. and among the alumni themselves, and Hendler, a graduate in film and tel- to encourage them to contribute to evision, said “during my degree at TAU, higher education and society in Israel.” I discovered that using my creativity The organization was launched with and learning to think with both sides an exciting program of meetings fea- of my brain would become crucial to turing inspirational alumni stories. A my success later on. I would encourage gala event held in Tel Aviv late last year all alumni to find their own unique- featured two highly successful alumni: ness,” she said. Meir Brand, CEO of Google in Russia,

and at students in their final year of Some TAU Alumni facts studies. Topics to be covered include • TAU alumni are 9th in the world and 1st in Israel in successfully raising venture innovation and entrepreneurship, as capital for their startups (Pitchbook) well as tools for career development • TAU MBA graduates are ranked 11th in the world and 1st in Israel for excellence and efficient networking. (Eduniversal) This year, as part of Tel Aviv • TAU graduates in medicine, law and accounting lead in Israel in the pass rates University’s 60th anniversary celebra- and scores for professional licensing exams. tions, a major alumni event will be held • TAU alumni account for 30% of CEO positions in Israel’s top 100 companies. on campus on the evening of 6 June 2016. All graduates are invited! 45 newsmakers 46 over 150 conferences. at spoken has and overpublished 140articles scientific He has Humanities. and of Sciences Academy Israel the of Science Applied and for Basic Committee National the superstring theory. and gravity quantum andsupersymmetry, theories field quantum physics, particle include elementary zations speciali research his physicist, Atheoretical Physics. in to 2011. 2006 from Astronomy of and School Physics He is President of the Israel Physical Society and chairs chairs and Society He Physical President is Israel of the Yuval ofProf. the incumbent Ne’eman is Oz Chair Appointed Rector Prof. Yaron Oz elected a member of the Israel Academy of Sciences and Humanities. Humanities. and of Sciences Academy Israel amember of the elected he was 2009 In work conferences. over in 100 presented his and international journals leading in over papers published 240 books, authored two He has Prize. Landau the and Medal Darwin International the Science, Oceanic in for Excellence Prize Elizabeth Israel. in of Science Advancement Fund for the de Rothschild Batsheva of to 2015. the 2008 from Committee the chairs He currently Research Reef for Coral Center of Excellence Council Research Australian of the Board Scientific of the 1995 from Chairman and Studies to 2000 forSchool Environmental who served as rector for the past six years. years. six past for rector the as who served of TAU,Rector Prof. Shai, replacing Aron Head of the Raymond and Beverly Sackler Sackler Beverly and Raymond ofHead the 2011 from Sciences of Exact to 2015 and Faculty Sackler Beverly and Raymond of the Previously, Dean the Prof. was Oz EMET PRIZE TO PROF. PRIZE EMET YOSSI LOYA Prof. Loya’s scientific achievements have earned him many honors, including the Queen theQueen honors,including many him Prof.earned Loya’shave achievements scientific Prof. Loya served as Dean of Life Sciences from 1990 from Sciences to of 1995, Life Dean as Porter of the Director Prof. served Loya Prof. Yaron Oz has been appointedProf. been Yaron has Oz munities and to understanding their reproductive strategies. reproductive their to understanding and munities com of coral health and biodiversity the for assessing methodologies contribution developing for to both worldwide, his and and Eilat in research reef coral in pioneering achievements for his recognized was Prof. Loya Culture. and won 2015 the Art for Science, prize EMET Studies, for Center Biodiversity National History, Israel of Natural Steinhardt and TAU’s Sciences of Life Faculty Wise S. George of the Department of Zoology at (emer.) of Zoology Professor Department of Yossi the Loya - and published over published 100 and papers. authored 10 has Prof. books Zisser East, Middle of the History Contemporary in Chair Yona Ettinger Dina and to 2010. 2007 from Studies of the Incumbent African and Eastern Center for Middle Moshe of Dayan the Director and to 2008 2004 from History African and Eastern Middle of Department of the Chairman including University the positionssenior at several held has Prof.Zisser conflict, Appointed Vice Rector Prof. Zisser Eyal Syria and Lebanon and the Israeli-Arab Israeli-Arab the and Lebanon and Syria of Humanities. Faculty Entin Sally and Lester of the Dean as served Zisser Prof. Previously, Prialnik. Dina Prof. University, ofVice the Rector replacing An expert in the modern history of history modern the in expert An appointed been has Prof. Zisser Eyal Museum Museum - TAU Review 2016 Issue

Prof. Tova Most has been appoint- Appointments: Prof. Yoav Chapman, Medicine, in- ed Dean of Students, replacing Prof. cumbent of the Robert and Martha Harden Chair in Yoav Ariel. Prof. Most is a member of Mental and Neurological Diseases • Prof. Kfir Eliaz, the Department of Communication Social Sciences, incumbent of the Amnon Ben-Nathan Disorders at the Stanley Steyer School of Chair of Economics • Prof. Benjamin Fisch, Medicine, Health Professions and the Department incumbent of the Alan and Ada Selwyn Chair in Clinical of Counseling and Special Education at Infertility Research and Molecular Medicine • Prof. Naama the Jaime and Joan Constantiner School of Education, Friedmann, Humanities, incumbent of the Branco Weiss which she headed from 2008 to 2012. Chair for Research in Child Development and Education Prof. Most’s research focuses on the rehabilitation and • Prof. Hillel Fromm, Life Sciences, incumbent of the education of people with hearing loss, ranging in age from George S. Wise Chair in Life Sciences • Prof. Motti Golani, infancy to adulthood. Specifically, she examines the effect Humanities, incumbent of the Ruhama Rosenberg Chair of hearing loss on the communication abilities of deaf and for the Study of Jewish History • Prof. Ehud Heyman, hard-of-hearing individuals who use spoken language, and Engineering, incumbent of the Ludwig Jokel Chair of the effects of these abilities on the academic, emotional Electronics • Prof. Avner Holtzman, Humanities, in- and social development and performance of the individual. cumbent of the Jacob and Shoshana Schreiber Chair for Contemporary Jewish Culture • Prof. Eliezer Holtzman, Medicine, incumbent of the Pearl and Dr. (MD) Yechezkiel Klayman Chair of Urology • Prof. Aviad Kleinberg, Prof. Michael Krivelevich has been ap- Humanities, Director of the Zvi Yavetz School of Historical pointed Dean of the Raymond and Beverly Studies • Prof. (emer.) Dan Laor, Humanities, Head of Sackler Faculty of Exact Sciences, replacing the Cymbalista Synagogue and Jewish Heritage Center • Prof. Yaron Oz. A recognized expert in the Prof. Jonathan Leor, Medicine, incumbent of the David area of combinatorics, Prof. Krivelevich Halperne Chair in Cellular and Molecular Cardiology joined the Raymond and Beverly School • Prof. Nira Liberman, Social Sciences, incumbent of of School of Mathematical Sciences in the Chair in Social Psychology • Prof. Shlomo Lipitz, 1999, and headed the School from 2007 to 2009. Medicine, incumbent of the Emma Neiman Chair for Prof. Krivelevich has given dozens of lectures at scientific Childbirth Research • Prof. Dan Maoz, Exact Sciences, conferences around the world, and served on the organizing incumbent of the George S. Wise Chair in Physics and conference committees for numerous international and Astronomy meetings. He has authored a book, published over 160 papers and is the editor of leading academic journals. Honors: Life Member of the Israel Academy of Sciences and Humanities, Prof. Yoav Benjamini, Exact Sciences • President of the Israel Academy of Sciences and Humanities, Prof. Nili Cohen, Law • Israel Chemical Society Prize for Outstanding Scientist, Prof. Yoram Cohen, Exact Sciences Prof. Leo Corry has been appointed • Member of the Board of Directors of the International Dean of the Lester and Sally Entin Faculty Psychogeriatric Association, Prof. Jiska Cohen-Mansfield, of Humanities, replacing Prof. Eyal Zisser. Medicine • Member of the Israel Young Academy of He is incumbent of the Bert and Barbara Science, Prof. Noam Eliaz, Engineering • Life Member Cohn Chair for History and Philosophy of the Israel Academy of Sciences and Humanities, Prof. of Science, and former director of TAU’s Israel Finkelstein, Humanities • 2015 Mifal Hapayis Zvi Yavetz School of Historical Studies Landau Prize for Science and Research, Prof. Naama and Cohn Institute for the History and Philosophy of Friedmann, Humanities • Middle East Studies Association Science and Ideas. of North America Mentoring Award, Prof. (emer.) Israel Prof. Corry has authored four books, published dozens Gershoni, Humanities • Tel Aviv Municipality Award, of papers and is a member of several editorial boards. Prof. Yosef Gorny, Humanities • Member of the Royal His research focuses on the history of mathematics and Spanish Academy, Prof. Eleazar Gutwirth, Humanities physics in the 20th century, as well as the creation and • Life Member of the Israel Academy of Sciences and development of scientific ideas and the dissemination of Humanities, Prof. Avner Holtzman, Humanities • new scientific disciplines. Foreign Member of the National Academy of Italy, Prof. 47 (emer.) Joshua Jortner, Exact Sciences • Israel Chemical the Electrochemical Society and Israel Chemical Society Society Prize for Technological Innovation, Prof. Moshe Prize for Outstanding Scientist, Prof. (emer.) Emanuel Kol, Exact Sciences • IEEE Dennis J. Picard Medal for Peled, Exact Sciences • Wolf Foundation Krill Prize for Radar Technologies and Applications, Prof. (emer.) Nadav Excellence in Scientific Research, Dr. Oded Rechavi, Levanon, Engineering • Foreign Associate of the US Life Sciences • Member of the Israel Young Academy of National Academy of Sciences and Israel Chemical Society Science, Dr. Udi Sommer, Social Sciences Medal, Prof. Abraham Nitzan, Exact Sciences • Fellow of

Cybersecurity in Israel Pressure and Temperature Well Testing By Lior Tabanksy and Prof. Isaac By Dr. Lev V. Eppelbaum and Dr. Izzy M. Kutasov, CRC Press Ben-Israel, Springer (2015) (2015)

Two TAU researchers have written the This geoscience book is intended for students, engineers and first comprehensive analysis of Israeli researchers in the field of hydrocarbon geophysics and geol- cybersecurity, demonstrating how the ogy, groundwater exploration and subsurface environment local innovation ecosystem helps the analysis. The authors present findings from the processing and country amass technological power. They analysis of pressure and geothermal data based on field samples examine cybersecurity from an integra- taken from around the world. Dr. Lev Eppelbaum works as Associate Professor in tive national perspective and frame it as the Department of Earth Sciences of the Raymond and Beverly Sackler Faculty a set of policies and actions of Exact Sciences. with interconnected goals: to mitigate security risks, The World of Economics of the Family increase resilience and The World of Negotiation The World of Negotiation: By Yoram Weiss, Martin Browning The World of leverage opportunitiesNegotiation Negotiation Theories, Perceptions and Practice Theories, Perceptions and Practice Theories, and Pierre-Andre Chiappori, Cambridge Amira Galin enabled by cyber-space. Perceptions University Press (2014)

Major GeneralThe book will take its readers on a tour of the(res.) World of Negotiation, and and Practice provide them with a systematic understanding of a wide array of negotiation topics. The book includes the most essential points of importance and interest related to negotiation, such as theories and conceptions, basic negotiation processes and situations (including negotiating a hostage crisis), negotiation values, ethics, trust, and the uses of third-party intervention in negotiation. Each chapter concludes with a practical application section, By Prof. Amira Prof. Isaac Ben-Israelgiving readers an opportunity to implement the insights and make isbetter The book provides decisions in future negotiation situations.

Theories, Perceptions Director of TAU’s Blavatnik and Practice Galin, World a comprehensive ac- Scientific (2015) World Scientific Interdisciplinary Cyber Research Center, Galin count of research in Yuval Ne’eman Workshop for Science,ISBN 978-981-4619-32-5 the expanding field of World Scientific www.worldscientific.com Technology and Security, and9282 hc Security With this book, readers will embark on family economics. The Studies Program. Lior Tabansky is com- a comprehensive tour of the principles of authors develop several pleting his doctorate at the Ne’eman negotiation. Prof. Galin, a TAU scholar alternative models of Workshop. and former judge in Israel’s National family decision-making Labor Court, highlights key topics such as and discuss household formation and basic negotiation processes and situations, dissolution, among other timely topics. values, ethics and trust. She concludes Yoram Weiss is professor emeritus at each chapter with a practical application. the Eitan Berglas School of Economics, Amira Galin is professor emeritus at the Gershon H. Gordon Faculty of Social Coller School of Management. Sciences.

The Cambridge History of Jewish American Literature Edited by Prof. Hana Wirth-Nesher, Cambridge University Press (2016)

Written by a host of leading scholars, this book offers fresh perspectives on celebrated authors and new voices in Jewish American literature, while highlighting this genre’s important role in the broader discourse on American ethnicity. Prof. Hana Wirth-Nesher of the Department of English and American Studies holds the Samuel L. and Perry Haber Chair on the Study of the Jewish Experience in the United States and directs the Goldreich Family Institute for Yiddish Language, Literature and Culture. 48 ii e Uivei i e

Te Aviv Uivei ie e

e e ee e w e Te Aviv Uivei ii ie e ee w T e ei i vii iei Courses offered in English by top TAU researchers: 1. What a Plant Knows 5. The Holocaust – An Introduction ie vi e ee ie vi ei i Ree ie iee ewi ie 2. The Emergence of the Modern 6. The History of Modern Israel Middle East ve vi ve Ae e e ie e ii ie e ee ie e 7. Basic Notions in Physics Ai ie R ii R eve 3. The Fall and Rise of Jerusalem e i A e ii e i 8. Introduction to Psychological Sciences e ie Ae i ve i 4. Economic Growth and Distributive iee eiee Justice i w

TAU Online – Innovating Education Te Aviv Uivei sueu Tel Aviv ECUADOR PERU Raquel Katzkowicz Roberto Lerner University Liaison Liaison Lay Leadership Ecuadorian Friends of Tel Aviv University Peruvian Friends of Tel Aviv University FRANCE RUSSIA Worldwide Prof. François Heilbronn Viktor Vekselberg President President French Friends of Tel Aviv University (AFAUTA) Russian Friends of Tel Aviv University ARGENTINA Polly Mizrahi de Deutsch President GERMANY SOUTH AFRICA Argentinean Friends of Tel Aviv University Uwe Becker Jonathan Osrin President Chairman German Friends of Tel Aviv University South African Friends of Tel Aviv University AUSTRALIA Dr. Victor Wayne President HONG KONG SPAIN Australian Friends of Tel Aviv University (Victoria) Sharon Ser Isaac Querub Chairperson Patricia Nahmad Andrew Whitten Hong Kong Friends of Tel Aviv University Co-Presidents President Spanish Friends of Tel Aviv University Australian Friends of Tel Aviv University (New INDIA South Wales) Aaron Solomon SWEDEN President Peter Seideman AUSTRIA Indian Friends of Tel Aviv University Swedish Friends of Tel Aviv University Dr. Hannes Androsch President ISRAEL SWITZERLAND Austrian Friends of Tel Aviv University Amnon Dick Patrick Loeb-Meyer Chairman President BRAZIL Israeli Friends of Tel Aviv University Swiss Friends of Tel Aviv University Eduardo Wurzmann President, São Paulo KAZAKHSTAN UK Brazilian Friends of Tel Aviv University Dr. Alexander Machkevitch Richard Anton President Chair Elect Lea Klabin Kazakhstani Friends of Tel Aviv University The Tel Aviv University Trust President, Rio de Janeiro Brazilian Friends of Tel Aviv University Glen Watson MEXICO Chairman, Scottish Group Dr. Mario Gurvitz Cardoni Jaime Murow Troice The Tel Aviv University Trust President, Porto Alegre President Brazilian Friends of Tel Aviv University Mexican Friends of Tel Aviv University URUGUAY Bernardo Faincaig CANADA NETHERLANDS President Jeff Wagman Robert van der Heijden Uruguayan Friends of Tel Aviv University National President President Canadian Friends of Tel Aviv University Dutch Friends of Tel Aviv University Chair, Ontario and Western Canada USA Richard Sincere NORWAY Judge Barbara Seal, CM National Chairman Herman Kahan National Chair American Friends of Tel Aviv University Chairman Canadian Friends of Tel Aviv University Norwegian Friends of Tel Aviv University Claire Dalfen President PANAMA Canadian Friends of Tel Aviv University Millie Bettsak Ottawa, Quebec and Atlantic Canada President Panamanian Friends of Tel Aviv University