Mcommerce Startup Bindo Heralds a New Retail Experience

Success Stories

“ With an increasing number of startup success stories and venture capital, there is a rapidly growing startup ecosystem for entrepreneurs to thrive.” Benedict Wong, VP of Business Development Bindo

mCommerce Startup Bindo Heralds a New Retail Experience Bindo, a leading cloud-based business management solution for brick-and-mortar merchants, has set up regional headquarters in Hong Kong for the city’s talent and mobile-savvy consumers

Bindo POS is the one-stop business management solution Bindo has also been accepted into the second cohort of Swire’s that connects local stores to their customers, giving retail Blueprint Accelerator Programme for six months ending this and restaurant merchants a competitive advantage while year. providing consumers with a seamless shopping experience. The name Bindo was derived from the Cantonese pronunciation Headquartered in New York, Bindo expanded to Hong Kong after for the word “where”. It makes perfect sense for a company that being admitted into the Hong Kong Science and Technology has its ultimate goal set to help local communities discover Parks Corporation’s Incubation Programme in 2013. where to get the things they need at nearby stores. This Bindo chose Hong Kong because the city provides access hyperlocal marketplace gives smaller merchants to a better to a large pool of talent and a host of mobile and tech-savvy way to compete with e-commerce giants like Amazon and consumers who are willing and able to spend. Alibaba, whilst its iPad POS solution vastly improves merchants’ “Hong Kong has an ample supply of talent and we are able to operational efficiency with its intelligent CRM and analytics attract people from almost anywhere,” Benedict Wong, VP of capabilities. Business Development, Bindo, said. “Hong Kong is one of Asia’s Wong first met InvestHK when he was starting his first venture most vibrant cities and compared to anywhere else in the world, in Silicon Valley. “InvestHK has been incredibly helpful in it is relatively easier to set up a company here. With a lot of well- providing endless amounts of information and resources about known tech companies establishing themselves in the region, different initiatives for startups in Hong Kong. Their seminars there is a rapidly growing startup ecosystem for entrepreneurs and events allow us to network with other small business to thrive.” owners, entrepreneurs and influencers, increasing our brand visibility and reach. With their continued support for local Major Milestones startups, I have no doubt that Hong Kong will continue to rise as In 2014, Bindo won the Startup Asia 2014 competition and one of Asia’s most important entrepreneurial hubs,” he said. received a cash prize of US$10,000. Venture capital firms have together invested a total of US$1.8 million in the company to date. Within one year, its Hong Kong team has grown from four to 20. Bindo In 2015, Bindo debuted a beta version of its new iPad POS system, • Headquartered in New York with regional Asia-Pacific Bindo POS for Restaurant. The company also announced a new headquarters in Hong Kong funding of $2 million from strategic investors eager to see the POS solution expand into new verticals. The new investment • Founded by Jason Ngan, Jo Ming Au and Brad Lauster will be used to launch the new POS system globally, enabling restaurant owners to have one complete and holistic business bindopos.com solution that can integrate telephone orders, online ordering, table management, reservations, and ingredient-level tracking all in one platform.

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