Prodigy - The Day is My Enemy Guerilla Projection, London

Under cover of the night, Bluman publicity for the band, it was also Associates executed guerrilla very inline with the bands ethos, marketing campaign to promote so it was applauded by their fans. the Prodigy’s number one album ‘The Day is My Enemy’. The team ‘It was a great exercise to see how successfully projected the albums quickly our team could turn this iconic artwork onto famous London kind of project around. We were landmarks, including the Houses of officially contracted on Wednesday, Parliament & Battersea Power by Thursday afternoon we were Station. ready to go’ commented Pod Bluman of Bluman Associates. Working in partnership with Prodigy’s film team, the behind the scenes ‘We are really happy with the results footage of the project has attracted and will be using this technology for a massive audience on Facebook, other artists in the future. It was a reaching over 300k fans. The Bluman great way to combine a live and team completed the technical and digital promotional campaign’ said venue feasibility, produced projection Sammy Andrews, Head of Digital, artwork and had the team ready to Cooking Vinyl records. deploy in under 24 hours.

It was important to guarantee the campaign created maximum Credits impact – both with the live element Artist - Prodigy of the projection, ensuring the Client - Cooking Vinyl Records locations would have significant Role - Technical and venue feasibility, footfall, and by focusing on the artwork design, projection. creation of content for the online campaign. Imperative to marketing in the digital age is the creation of shareable content, and as we can see by the number of views, this created a lot of awareness and