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Retail Catalogue RETAIL CATALOGUE challah at us who we are WISE SONS pairs CLASSIC JEWISH RECIPES with the best CALIFORNIAN INGREDIENTS to make delicious deli fare that would make your BUBBE PROUD Wise Sons is the brainchild of two brothers, Evan and Ari Bloom, who founded the hospitality group in 2011 (5771). The idea came about on a trip abroad, when Evan broke it to Ari that he’s always wanted to open a restaurant. He even had a crazy idea about reinventing their great-grandparents’ grocery store in the form of San Francisco’s first Jewish deli. Ari, in a prescient moment, suggested: “Maybe it’s not so crazy...” Upon his return, Evan talked his good friend, Leo Beck, into joining him on a (very reasonable) journey that started with guerrilla cooking and pop-ups. Today, Wise Sons has grown to 5 locations across the Bay Area, regular presence at some of the best farmers markets in California, a restaurant in Tokyo, and is poised to bring its Californian take on Jewish family cooking even further. Evan continues to helm the business as CEO, while Ari splits his time serving as Chairman and debating his brother about who actually is the wiser son. Give us a call sometime - We’ve got plenty to nosh on [email protected] (415) 787-DELI Eat something. You look skinny. WISE SONS BAGELS are made the OLD-FASHioneD WAY: kettle boiled in malt water, double-coated in classic toppings, then carefully baked for just the RIGHT AMOUNT OF CHew. our BAGELS WISE SONS SHMEARS offer a VARieTY OF FLAVORS to accompany your favorite bagel. Whether you’re a our scallion guy or salmon lover, we’ve got you covered. SPREADS WISE SONS BREADS are fresh-baked. From challah made with CAGE-FRee EGGS and wiLDFLoweR HoneY to classic Jewish RYE STUDDED wiTH CARAWAY seeDS, we have the carbs you’re looking for. our BREADS A meal isn’t complete without something sweeT. Chase your chicken soup with a slice of BABKA OR our A RUGELACH (or two). PASTRIES WISE SONS is ready to stock your pantry. Looking for a snack with some CRUNCH? Enjoy a pack of our BAGEL CHIPS. Having a bagel picnic? Grab some SMOKED SALMon our for the crowd. DELI & GROCERY THE JewisH CALenDAR is marked with a wide variety of our HOLIDAYS, almost all of which come with an assortment of SPECIAL DisHes. From seasonal delights to limited HOLIDAY edition specials, let us help you CELEBRATE! & SEASONAL the ORDERING CATALOGUE PRODUCTS ◊ QUANTITIES PRICES ◊ INGREDIENTS UPC ◊ WEIGHTS PACKAGED FOR RETAIL PRODUCT COST MSRP UNIT/ WEIGHT UPC SHELF INGREDIENTS PACK LIFE BAGELS wheat flour, water, malt PLAIN $4 $8 4 PACK 13oz 3 DAYS powder, sea salt, yeast and barley malt wheat flour, water, dry onions, sesame seeds, dry garlic, poppy seeds, EVERYTHING $4 $8 4 PACK 14oz 3 DAYS caraway seeds, malt powder, sea salt, yeast and barley malt wheat flour, water, sesame seeds, malt SESAME $4 $8 4 PACK 16oz 3 DAYS powder, sea salt, yeast and barley malt wheat flour, water, diced ONION BIALY $4 $8 4 PACK 18oz 3 DAYS onions, poppy seeds, sea salt, yeast and nigella seeds wheat flour, water, ASSORTED: $4 $8 4 PACK 16oz 3 DAYS sesame seeds, poppy POPPY & SESAME seeds, malt powder, sea salt, yeast and barley malt SPREADS cream cheese (pasteurized milk, cream, whey protein, SHMEAR: PLAIN $1.50 $4 1/2 PINT 8oz 10 DAYS salt, carob bean gum, xanthan gum, and cheese culture) and fresh cream cream cheese (pasteurized milk, cream, whey protein, SHMEAR: $2 $5 1/2 PINT 8oz 7 DAYS salt, carob bean gum, SCALLION xanthan gum, and cheese culture) and fresh scallions cream cheese (pasteurized milk, cream, SHMEAR: whey protein, salt, carob HORSERADISH- $2 $4 1/2 PINT 8oz 10 DAYS bean gum, xanthan gum, DILL and cheese culture), ground horseradish and fresh dill cream cheese (pasteurized milk, cream, whey protein, salt, carob SHMEAR: $3 $6 1/2 PINT 8oz 7 DAYS bean gum, xanthan gum, SMOKED SALMON and cheese culture) and sustainable smoked salmon smoked trout, diced SMOKED TROUT red onion and celery, SALAD $6 $12 1/2 PINT 8oz 7 DAYS mayonnaise, sour cream and black pepper chicken live, onion, CHOPPED $5 $10 1/2 PINT 8oz 5 DAYS shmaltz (chicken fat), CHICKEN LIVER chicken broth, brandy, garlic, salt and spices PACKAGED FOR RETAIL PRODUCT COST MSRP UNIT/ WEIGHT UPC SHELF INGREDIENTS PACK LIFE BREADS JEWISH RYE, wheat flour, water, rye $5 $9 1 LOAF 35oz 7 DAYS flour, salt, caraway seeds, WHOLE or SLICED yeast, and polenta wheat flour, water, CHALLAH LOAF, cage-free eggs, canola $4 $8 1 LOAF 21oz 7 DAYS oil, wildflower honey, WHOLE or SLICED egg yolks, sugar, yeast and sea salt wheat flour, water, cage-free eggs, canola SEEDED BRAIDED $5 $9 1 LOAF 23oz 7 DAYS oil, wildflower honey, CHALLAH egg yolks, sugar, yeast, sea salt, sesame seeds and poppy seeds wheat flour, water, RAISIN BRAIDED cage-free eggs, canola $4 $8 1 LOAF 22oz 7 DAYS oil, raisins, wildflower CHALLAH honey, egg yolks, sugar, yeast and sea salt wheat flour, water, SESAME cage-free eggs, canola $4 $8 6 PACK 16oz 7 DAYS oil, wildflower honey, egg CHALLAH BUNS yolks, sugar, yeast, sea salt and sesame seeds PASTRIES wheat flour, chocolate, whole milk, butter, sugar, CHOCOLATE cage-free eggs, brown BABKA $6.50 $13 1 LOAF 21oz 7 DAYS sugar, water, cream, cocoa powder, vanilla, yeast, cinnamon and salt organic wheat flour, whole milk, butter, CINNAMON sugar, cage-free eggs, BABKA $6.50 $13 1 LOAF 21oz 7 DAYS brown sugar, water, cream, vanilla, yeast, cinnamon and salt organic wheat flour, RUGELACH: butter, cream cheese, APRICOT, chocolate, roasted CHOCOLATE $3 $6 6 PACK 6oz 7 DAYS walnuts, dried apricots, & CINNAMON sugar, sea salt and WALNUT ground cinnamon PACKAGED FOR RETAIL PRODUCT COST MSRP UNIT/ WEIGHT UPC SHELF INGREDIENTS PACK LIFE DELI & GROCERY 28 DAYS SMOKED (SEALED) salmon, salt, sugar, $11 $23 1 EACH 8oz spices, sodium nitrite, SALMON, SLICED 5 DAYS natural hardwood smoke (UNSEALED) 28 DAYS PASTRAMI (SEALED) salmon, salt, sugar, SMOKED SALMON, $11 $23 1 EACH 8oz spices, sodium nitrite, 5 DAYS SLICED natural hardwood smoke (UNSEALED) beef injected with a solution of water, salt, brown sugar, granulated PASTRAMI, 20 PACKS 90 DAYS honey, sugar, sodium $270 $360 160oz erythorbate, sodium SLICED /PER CASE (SEALED) nitrite, garlic powder, and flavorings. Coated with black pepper and coriander beef cured with a solution of water, salt, CORNED BEEF, 20 PACKS 90 DAYS brown sugar, granulated $270 $360 160oz honey, sugar, sodium SLICED /PER CASE (SEALED) erythorbate, sodium nitrite, garlic powder, and flavorings wheat flour, water, garlic-infused olive oil, GARLIC & SEA dry onions, sesame $40/CS $8 EACH 10/CS 8oz EACH 30 DAYS seeds, garlic, poppy SALT BAGEL CHIPS seeds, sea salt, caraway seeds, malt powder, yeast and barley malt fresh cucumbers, water, salt, garlic, spices & PICKLES, seasoning, calcium $4 $9 1 QUART 28oz 42 DAYS chloride (a natural HALF SOUR mineral that enhances crispness), sodium benzoate, EDTA .
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