deA Journal of MediaS in Southc Eastr Europei p No.01/02to 2009 ¤ 15,- MediaMedia LandscapeLandscape GreekGreek ExperienceExperience www.deScripto.info published by the South East Europe Media Organisation - SEEMO imprint EDITORIAL EDITORIAL Table of Contents deScripto A Journal of Media in South East Europe Introductory Article Thomas Bauer Published quarterly E-mail: descriptoŸseemo.org Diversity - the Challenge of Media Change . 5 www.deScripto.info Editor in Chief MEDIA LANDSCAPE: GREECE Thomas A. Bauer, University Professor Department of Communication/Faculty of Social Science, University of Vienna Letter from the Editor-in-Chief Letter from the Publisher Address: Schopenhauerstrasse 32, Media Studies in Greece . 9 A-1180 Vienna, Austria Tel: +43 1 4277 48336 E-mail: thomas.bauerŸunivie.ac.at The End of the State Monopoly in the Electronic Media and the Private Sector Dear Readers! Dear Readers! The Greek Experience of the Last 19 Years. 11 Local Executive Editor Dimitris Charalambis, Professor Faculty of Communication and Mass Media Studies This issue of deScripto titled “Media in There is an overall topic that influences all me- SEEMO is actively fighting for press freedom and better com- Trust in the Media . 15 National and Kapodistrian University of Athens Greece” is the third of a series. The first part dia landscapes structurally and culturally: munication between media representatives in South East and Developments in Greek Mass Media . 18 Managing Editor Selma Koric, South East Europe concentrated on media in Turkey, the second globalisation as an economical environment Central Europe. Media Organisation examined the media landscape in Serbia. We for media change. The transformation of me- Online Journalism in Greece . 20 Email: selmaŸseemo.org apologise for the lateness of this issue, which dia is a process that can be observed in the de- Political leaders must understand that the degree of freedom the Proofreader Elias Demetracopoulos: Portrait of a Journalist that Shook Ida Cerne was due to political circumstances in Athens velopment of structures (technology, organi- media has - directly affects the democratic development of a American Political Life . 22 Art Director this spring: students were striking, professors sation), but also in culture. Media change is country. Ensuring that journalists in the region are able to work Zoran Spahic Radio in Greece . 25 could not work in their offices and journalists somehow the mirror of social change and is in a safe environment, without constant threats and restrictions, Advertising Contact were busy reporting on the changes in the above all culturally relevant. That is why we is crucial. Police and judges in South East Europe are still very Advertising Expenditure in Greece . 27 SEEMO-IPI South East Europe Media Organisation Greek educational system. Under these con- focused on diversity as a central theme in the slow in helping journalists who are being intimidated or co- International Press Institute How Serious are Game-Related Projects in Greece? . 31 Address: Spiegelgasse 2/29, 1010 Vienna, Austria ditions we had less reporters and writers at our concept of globalisation. What we know we erced. Most of the culprits responsible for the murders or Tel: +431 5133940 E-mail: descriptoŸseemo.org disposal than in previous issues. Nevertheless, know from media. What we think we infer physical attacks of journalists in the region, in past years, have Locative Media and Location-Based Services: The Spatial Dimension of Digital Content . 34 Photos & Illustrations we have tried to compensate for this lack in from media. What we plan we plan in synch still not been found. Courtesy of Faculty of Communication and Mass Media quantity with a fresh array of interesting top- with media programmes, media schedules and Studies National and Kapodistrian University of Athens SEEMO Archive ics and articles. media agendas in building public opinion. Public broadcasting and the fact that this is not always profes- Slobodan Polic and Mirjana Zivanovic, SEEMO photo and video team There is no media-free existence, not for indi- sional, and in most countries under constant pressure of politi- MEDIA COMPANY Publisher Living within a national media society means viduals, not for organisations. Life has become cal leaders, is also a problem. RTV Slovenia Multimedia Centre . 40 SEEMO - South East Europe Media Organisation, being confronted with a communicational intertwined with public opinion, in an active Oliver Vujovic Address: Spiegelgasse 2, 1010 Vienna, Austria and mediatised construction of nationality, and a passive sense. To survive as a political, SEEMO deals with this dilemma not only through press releases PR IN FOCUS Tel: +431 5133940 E-mail:descriptoŸseemo.org; identity, history, heroes and - of course - of economical or as any other social body means and protest letters but also by engaging in direct talks with polit- “A Brand like a Friend” - Henkel´s Communications In cooperation with S. Polic, Belgrade, Serbia present reality, but also with habits, mentality maintaining public attention; which also ical leaders. Part of the battle also takes place on the pages of our and Public Relations Strategy in Central and SEEMO is an affiliate of the International Press Institute (IPI) and myths. Greece is, in this sense, a country means respecting public opinion or public in- magazine deScripto. It also takes the form of different confer- Eastern Europe . 43 Circulation: 4,000 with a huge and strong tradition, with rela- terest. Never before was the situation like this: ences planned in the near future, including our South East Printed by tively assertive public discussion on any con- Individual life and social life depend on public Europe Media Forum in Tirana in November, and several con- COMMUNITY MEDIA S Polic in cooperation with Standard 2, Belgrade troversial issue or subject of interest to the feedback. This challenges societies to reflect ferences that SEEMO will organise in cooperation with Austrian Media Scene of the Romani Community in Austria . 46 Subscription Standard: ¤ 36,-/year, Students: ¤ 12,-/year community. The conversational character of on their ideas of identity and singularity in a Development Agency by the year 2012. Media Productions for Diverse Communities . 49 Orders by email: descriptoŸseemo.org media communication in Greece is especially concept of variety and diversity. or fax: +43 1 512 90 15 demonstrated in television or radio pro- Oliver Vujovic INTERVIEW Mission Statement deScripto is committed to the enhancement of a climate of grammes, but is also a characteristic of print In relation to that overall concept of social Publisher Strategy for Success . 50 critical reflection on media culture and communication, in and among the SEE countries. Published quarterly as a joint media. These cultural characteristics of the change the following articles try to analyse the Veran Matic, CEO and Editor-in-Chief B92, talks about the present and the future of the media group project of the University of Vienna and the University of Applied Sciences Vienna, under the auspices of The South media environment in Greece could be the present situation and to determine the tri- East Europe Media Organisation (SEEMO), deScripto is an topic of a book, and we have only mentioned umphs and deficiencies. I hope you will gain a CONFERENCE REPORTS / SEEMO AWARDS independent journal of analysis and opinion dedicated to the democratisation of the media and the development and interpreted some of them in this issue. realistic image of media in Greece and also en- Dr. Erhard Busek SEEMO Award for Better of civic society in the SEE Region. We have concentrated on scientific analysis of counter critical and comparative arguments Understanding . 52 The views expressed in deScripto are entirely those of This issue of deScripto is a joint project of the authors and do not necessarily represent the positions media ethics, media credibility, and media de- which can also apply to the media landscape II SEEMO Human Rights Photo Award presented to of SEEMO/IPI. velopment. you are living in. Nebojsa Raus . 53 All rights reserved. No part of deScripto may be CEI/SEEMO Investigation Journalist Award . 61 reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, Thomas A. Bauer recording, or by any information storage and retrieval system, without prior written permission from the Editor-in-Chief Youth Sports Games . 62 Publisher. Upcoming Events . 64 ISSN 2074-269X University of Vienna SEEMO Protests . 65 2 deScripto deScripto 3 DIVERSITY Diversity - the Challenge of Media Change In practice, media change is a matter of globalisation. In theory, we gain more by understanding media change as a matter of cultural diversity. Finally, it is a question of observation. By Thomas A. Bauer n order to explain what is (or what make a meaningful statement on the di- in paradigms, which mirror less the con- could be) the cultural assessment of versity of culture. If we decide on a the- ditions of continuing formations but I media change, we need to decide on a ory of culture we agree on a culture of more the challenges of alteration. concept of reference, which has an eman- theory. If we accede to an open and “Culture” and “Communication” are cipative significance and a media-political learning model of theory we go so far as such paradigms. As the theorist Anthony relevance for the phenomenon of globali- to conceptualise an open learning model Giddens