Quality of life
Bosch today 2015 Bosch today 2015
We are Bosch
Our objective – what we want to achieve
Our motivation – what drives us
Our strategic focal points – what will help us succeed
Focusing on customers Shaping change Striving for excellence
Our strengths – what we do well
Bosch culture Innovation Outstanding quality
Our values – what we build on
Future and Responsibility and Initiative and result focus sustainability determination www.wearebosch.com
Global presence
Openness Fairness Reliability, Diversity and trust credibility, legality 4 Bosch today 2015
The Bosch Group at a glance
Shareholders of Robert Bosch GmbH
Shareholding Robert Bosch GmbH 1 Bosch family 7
Robert Bosch Stiftung GmbH 92
Voting rights
Bosch family 7
Robert Bosch Industrietreuhand KG 93 5
The Bosch Group is a leading global supplier of technology and ser- vices. The company employs roughly 360,000 associates worldwide (as per April 1, 2015), and generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected world. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
* The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausge- räte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely. 6 Bosch today 2015
Contents
“We are Bosch” mission statement 2
The Bosch Group at a glance 4
Innovations 7
Business sectors Mobility Solutions 10 Industrial Technology 12 Consumer Goods 14 Energy and Building Technology 16
The business year 2014 18
Sustainability 24
Robert Bosch Stiftung 26
Bosch as an employer 28
The Bosch Group in Germany 30
The Bosch Group in Europe (outside Germany) 32
The Bosch Group outside Europe 34
Milestones 36
Management 42
How to contact us 43 7
2014: Growth through innovation
The figures speak for themselves: in 2014, the Bosch Group filed 4,593 patent applications and hired a further 3,000 research and development associates, who work at 94 engineering sites worldwide. The main drivers of this success story are dedicated engineers whose tremendous creativity and unconventional ideas give rise to novel solutions, and whose work carries forward the company’s long tradition of innovation. In 2014, Bosch spent some five billion euros on research and development in order to further enhance the company’s innovative strength.
One strategic focus of these R&D activities is the development of solutions for the internet of things – in other words, connect- ing objects and sensors over the internet with software. For some years, Bosch has been preparing itself systematically for the connected world, not least by expanding its own software competence, which it then combines with the industry expertise of its divisions. Moreover, Bosch is the leading supplier of MEMS sensors, which are a key technology for the internet of things. Even now, the company is helping to connect vehicles with the internet, providing apps that make central heating controls accessible, and involving its own suppliers online in the supply chain for the production of diesel injectors. And thanks to Bosch technology, even electric ovens and other household appliances are already connected to the internet.
Bosch is taking mobility forward thanks to its expertise relating not only to connectivity, but also to automation and electrifica- tion. Its aim is to use this know-how as a basis for developing the eco-friendly and resource-conserving mobility solutions of the future. Even now, more than half the company’s total R&D budget goes into the development of products that protect the environment and conserve resources. 8 Bosch today 2015
The Renningen location just outside Stuttgart is the new nerve center of the international Bosch research network. Together with their colleagues around the world, its roughly 1,200 associates explore new materials, methods, and technologies, and develop innovative systems, components, and manufacturing processes. Their permanent mandate is to think ahead to find the best solu- tion for customers, and to provide services and products tailored to the company’s diverse customers and markets.
development and engineering locations worldwide 1
associates in 45,700 research and 94 development 2
1 Includes all locations with 50 or more associates as per December 31, 2014 2 As per December 31, 2014 9
additional associates 3,000 in research and development
Bosch billion euros invested around in research and development in 2014 – around 10 percent of sales revenue development and 5 engineering locations worldwide 1
first-filed patents in 4,593 2014 (roughly 18 per working day) 10 Bosch today 2015
Mobility Solutions
The Mobility Solutions business sector, one of the world’s lead- ing automotive suppliers, accounts for roughly 68 percent of total sales. The sector combines the group’s expertise in three mobility domains – automation, electrification, and connectiv- ity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, safety and driver-assistance systems, technology for user-friendly infotainment as well as car-to-car and car-to-x communication, repair-shop concepts, and tech- nology and services for the automotive aftermarket. Bosch has been responsible for important automotive innovations, such as electronic engine management, the ESP® anti-skid system, and common-rail diesel technology. 11
Mobility Solutions Sales structure by business sector Bosch Group 2014 Percentage figures Industrial Technology Mobility 14 Solutions 68 Consumer Goods 9
Energy and Building Technology 9 Total: 49 billion euros
Mobility Solutions (formerly Automotive Technology) Gasoline Systems Diesel Systems Chassis Systems Control Electrical Drives * Robert Bosch Automotive Starter Motors and Generators Steering GmbH (formerly ZF Car Multimedia Lenksysteme GmbH, or Steering Systems division; included in Automotive Electronics the 2014 financial statements Automotive Aftermarket at equity; completely acquired Automotive Steering * Jan. 30, 2015)
www.bosch-mobility-solutions.com 12 Bosch today 2015
Industrial Technology
In the fiscal year 2014, the Industrial Technology business sector generated roughly 14 percent of total Bosch Group sales. The sector includes the Drive and Control Technology division, which is a one-stop supplier of innovative components, customized systems solutions, and services for hydraulics, electrical drives and controls, gear technology, linear-motion technology, and assembly technology. The Packaging Technology division provides integrated manufacturing and packaging solutions, above all for the pharmaceuticals, foodstuffs, and confectionery industries. 13
Sales structure by region Bosch Group 2014 Percentage figures Americas 20
Europe 53
Asia Pacific 1 27 Total: 49 billion euros 1 Including other countries
Industrial Technology Drive and Control Technology * Packaging Technology
* Bosch Rexroth AG (100% Bosch-owned)
www.boschrexroth.com www.boschpackaging.com 14 Bosch today 2015
Consumer Goods
The Consumer Goods business sector contributed some 9 percent of total Bosch Group sales in 2014. It includes the Power Tools division, the globally leading supplier of power tools and power-tool accessories, as well as of measuring and gardening tools. The Consumer Goods business sector also includes the Household Appliances division, which offers the entire range of modern household appliances, such as stoves, ovens, dishwashers, washing machines, refrigerators and freezers, vacuum cleaners, and fully automatic coffee makers. 15
Consumer Goods Associates by business sector Bosch Group 2014, as per Dec. 31, 2014
Mobility Industrial Technology Solutions 41,372 (14%) 190,438 (66%) Consumer Goods 17,120 (6%)
Energy and Building Technology 26,087 (9%)
Total: 290,183 Other 1 1 Corporate functions and research 15,166 (5%)
Consumer Goods Household Appliances * Power Tools
* BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH, included in the 2014 financial statements at equity; completely acquired Jan. 5, 2015)
www.bosch-pt.com www.bsh-group.com 16 Bosch today 2015
Energy and Building Technology
In 2014, the Energy and Building Technology business sector generated roughly 9 percent of total Bosch Group sales. Its Thermotechnology division supplies energy-efficient heating products and hot-water solutions. The Security Systems divi- sion develops products and solutions for video surveillance and access control, intruder and fire alarms, and audio and conference systems. It also provides services related to remote monitoring, among other things. The business sector also includes Bosch Energy and Building Solutions GmbH, which specializes in services designed to improve the energy efficiency of commercial buildings. 17
Energy and Building Technology Associates by region Bosch Group 2014, as per Dec. 31, 2014 Europe 1 68,596 (24%) Germany 105,429 (36%)
Americas 33,879 (12%)
Total: 290,183 Asia Pacific 2 1 Excluding Germany 82,279 (28%) 2 Including other countries
Energy and Building Technology Thermotechnology Security Systems
www.bosch-energy.de/en/standardpages/home/startseite.html 18 Bosch today 2015
Key data Figures in millions of euros 2014 2013 Sales revenue 48,951 46,068 percentage change from previous year 6.3 3.1 percentage share of sales generated outside Germany 78 77
Research and development cost 1 4,959 4,543 as a percentage of sales revenue 10.1 9.9
Capital expenditure 2,585 2,539 as a percentage of depreciation 138 126
Associates average for the year 286,084 279,739 on December 31, 2014 290,183 281,381
Total assets 61,924 55,725
Equity 29,541 27,686 as a percentage of total assets 48 50
EBIT 3,030 2,751 as a percentage of sales revenue 6.2 6.0
Profit after tax 2,637 1,251
Unappropriated earnings (dividend of Robert Bosch GmbH) 102 88
1 Including development work charged directly to customers 19
The business year 2014
The Bosch Group performed well in 2014, despite a weak global economy. Sales increased by 6.3 percent to 49 billion euros, and were thus higher than expected. The company was also able to further improve result. Bosch was successful in all its business sectors, offering many innovations. Furthermore, its intensive efforts to improve competitiveness were reflected in result. Earnings before interest and taxes (EBIT) rose to 3 billion euros. The decision to purchase all shares in the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH and ZF Lenksysteme GmbH was an important step. Strategically and technologically, both acquisitions are an excellent fit with the Bosch Group. However, they will not have an impact on sales until 2015.
The sales of the Mobility Solutions business sector grew at an above-average rate in 2014. Demand for driver-assistance and infotainment systems, as well as for advanced gasoline and diesel direct injection systems, developed especially well. Espe- cially in Europe and China, the Bosch Group benefited from the increased demand for new injection systems that meet the new, more stringent Euro 6 and China 4 exhaust emission standards. 20 Bosch today 2015
Geographically speaking, Bosch generated the strongest sales growth in Asia Pacific. At just under 27 percent of total sales revenue, the region’s share of sales reached a new high. Growth was especially strong in China. The company also grew significantly in North America. This was primarily thanks to the Mobility Solutions business sector. By contrast, Bosch suffered a significant decline in sales in South America. In particular, Brazil’s automotive industry faced a difficult economic situation. There was also a decline in the value of the Brazilian real. In Europe, sales rose slightly, despite the continuing difficulties in the euro zone and tensions in eastern Europe.
The generally good development of Bosch Group business is also reflected in headcount. Global workforce numbers grew once more in 2014, by a total of 8,800 to 290,200. This figure does not consider the takeovers of the BSH Bosch und Siemens Hausgeräte GmbH and ZF Lenksysteme GmbH joint ventures, which have since been completed. If these companies were completely included in the financial statements for 2014, head- count would rise by roughly 68,000 to some 357,800.
Within the existing consolidated group, the most significant growth in associate numbers took place in Asia Pacific (which in this case comprises other regions including Africa). The number of associates there rose to 82,300. In Europe, headcount was virtually unchanged at 174,000. 21
Development of sales revenue and EBIT Bosch Group 2010–2014 Figures in millions of euros
Sales revenue 47,259 51,494 44,703 46,068 48,951 EBIT 3,181 2,709 2,118 2,751 3,030
10 11 12 1 13 14
1 Adjusted figures 22 Bosch today 2015
Training and continuing professional development are very important at Bosch. Worldwide, around 6,100 young people were in apprenticeship schemes at the Bosch Group in 2014. Germany leads the field here with 4,300 apprentices. This is due to the strong tradition of dual education in companies and schools. In 2014, Bosch spent around 200 million euros on associate training. Some 515,000 associates attended 46,000 classroom-based events. In addition, 300,000 web-based training modules were completed.
The objective of all Bosch Group activities in 2014 is the mis- sion of securing the company’s future by ensuring its strong and meaningful development and securing its financial inde- pendence, true to the spirit of its founder Robert Bosch. The Bosch Group’s goal is to develop products and services that are “Invented for life,” that fascinate, that improve quality of life, and that help conserve natural resources. In the form of its new “We are Bosch” mission statement, the company has created a framework for the future strategic orientation of the Bosch Group. 23
Total research and development cost 1 Bosch Group 2010–2014 Figures in millions of euros
3,810 4,190 4,442 4,543 4,959
10 11 12 2 13 14
Total research and development cost 1 Bosch Group 2010–2014 Figures as a percentage of sales
8.1 8.1 9.9 9.9 10.1
10 11 12 2 13 14
1 Including development cost charged directly to customers 2 Adjusted figures 24 Bosch today 2015
Bosch invested some 200 million euros in associate training in 2014. On average, every associate attended 1.8 classroom training courses. In addition, associates completed 300,000 web-based training courses.
Sustainability
Acting sustainably is a company value that was already very impor- tant for the company founder Robert Bosch. In today’s world, global challenges such as climate change, finite resources, and social standards make this mindset more important than ever. To monitor and improve on the success of this strategy, Bosh has defined group-wide targets for more sustainability. The focus of these targets is on associates and the environment.
In the interest of its workforce, the Bosch Group is especially committed to providing a work environment that is safe and conducive to good work. For example, the company has reduced the rate of job-related accidents per million hours worked by 54.4 percent since 2007. The figure now stands at 3.1. 25
The Bosch Group wants its products to be sustainable when it comes both to their use and their manufacture. Since 2007, the company has reduced its annual energy demand by 9 percent. It currently stands at 6,102 gigawatt-hours. Over the same period,
Bosch has reduced its annual absolute CO2 emissions by 3.3 percent to 2.5 million metric tons. By 2020, the Bosch Group
has pledged to reduce its relative (in terms of value added) CO2 emissions by 20 percent from their 2007 level. In reaching a 19.9 percent reduction by 2014, it has already come very close to achieving that goal.
Not least, the company remains committed to the principles of social entrepreneurship upheld by its founder Robert Bosch. In 2014, Bosch donated 12.6 million euros for civic initiatives.
Associates Supply chain
Further training in 2014 Environmental and occupatio- Participant days: 663,000 nal health and safety audits at Number of participants: 515,000 suppliers
Sustainability Voluntary turnover in 2014: 5.9%
Share of women Audits since 2010: managers: 367
Target for Target for 2014 2020 2014 2020
12.9% 20.0% 367 1,000
csr.bosch.com 26 Bosch today 2015
Robert Bosch Stiftung
Robert Bosch Stiftung GmbH is one of Europe’s major company- affiliated foundations. Each year, it approves funding for around 800 initiatives, focusing on international relations, education, society and culture, and healthcare and science. The Stiftung’s aim is to find possible solutions for socially relevant issues, and to test them in the field as models. The Stiftung finances its work from the dividend it receives as a shareholder in Robert Bosch GmbH.
Typical examples of the Stiftung’s activities include international scholarship programs, exchange programs for young executives, and research grants for journalists. In 2014, which was also the year of its 50th anniversary, the Stiftung inaugurated UWC Robert Bosch College in Freiburg, Germany. This secondary school, which combines the ideals of a good education with cross-cultural 27
For 50 years, the Robert Bosch Stiftung has been carrying on the charitable and social endeavors of the company founder in contemporary form. Founded in 1964, the Stiftung pursues its specific objec- tives with programs and institutions of its own. However, it also supports external projects and initiatives if their objectives are congruent with its own.
understanding, will admit up to 200 students from all corners of the globe. The school has received substantial support from Robert Bosch GmbH and other partners.
In 2014, the Stiftung’s liaison office in Berlin also established a new venue for social and political debate. The Robert Bosch Academy in Berlin offers renowned experts from around the world the opportunity to work on strategies to combat the global challenges of the 21st century. In addition, young academics can apply for research fellowships that allow them to explore certain subjects addressed by the Stiftung.
www.bosch-stiftung.de 28 Bosch today 2015
Bosch as an employer
At Bosch, roughly 360,000 associates (as per April 1, 2015) work on innovative, beneficial, and pioneering solutions that improve people’s lives. The company offers its workforce an attractive environment in which they can apply their talents and develop their professional careers in a multitude of ways.
Do you think the future starts today?
So do we. In the spirit of our company founder Robert Bosch, we have actively shaped the future for nearly 130 years, developing fascinating solu- tions for future generations.
Do you want to work for a start- up, a large company, or both?
From new companies in promising fields to estab- lished areas of business, Bosch has it all: a range of businesses and corporate structures at some 440 subsidiaries and regional companies in roughly 60 countries around the world. 29
Are you looking for balance? We understand that there is more to life than work. To help our associates give their best, we actively support them in striking a healthy balance between their professional and personal lives.
Are you looking for more than a job?
We not only offer you a job, we also give you something to identify with: more than 80 percent of all Bosch associates are proud to be part of the company.
Do you want to have a change of scenery sometimes?
Gaining different perspectives can promote new ideas that you and our company benefit from. When associates want a change, we help them make it happen.
www.bosch-career.com 30 Bosch today 2015
The Bosch Group in Germany
Corporate headquarters Schweinfurt, Stuttgart, Viersen, Hamburg Gerlingen near Stuttgart Volkach, Waiblingen, Witten
Research and Manufacturing operations – Bremen development locations Consumer Goods Abstatt, Bühl/Bühlertal, Crailsheim, Bad Neustadt, Berlin, Bretten, Elchingen, Erbach, Gerlingen, Dillingen, Giengen, Leinfelden, Nauen Berlin Grasbrunn, Hildesheim, Horb, Murrhardt, Nauen, Ravensburg, Hannover Braunschweig Brandenburg a. d. Havel Leinfelden, Leonberg, Lohr, Sebnitz, Traunreut Wettringen Hildesheim Salzgitter Magdeburg Lollar, Plochingen, Regensburg, Renningen, Reutlingen, Schwie- Manufacturing operations – Willershausen berdingen, Stuttgart, Waiblingen, Bochum Energy and Building Technology Wernau, Witten Essen Witten Göttingen Brandenburg a. d. Havel, Eibels- Viersen Ratingen Leipzig hausen, Gunzenhausen, Lollar, Düsseldorf Dresden Sebnitz Manufacturing locations – Straubing, Wernau, Wettringen Cologne Breidenbach Eibelshausen Eisenach Ichtershausen Chemnitz Mobility Solutions Lollar Arnstadt, Ansbach, Bamberg, Berlin, Wetzlar Arnstadt Sales and service centers Bietigheim, Blaichach/Immenstadt, Berlin, Bochum, Braunschweig, Breidenbach, Bremen, Bühl/Büh- Cologne, Ditzingen, Düsseldorf, Bad Neustadt lertal, Eisenach, Göttingen, Hildes- Frankfurt am Main Essen, Fellbach, Frankfurt am Hainburg Schweinfurt heim, Homburg, Kusterdingen, Lohr Main, Fürth, Garching, Grasbrunn, Ober-Ramstadt Rodgau Augsfeld Bamberg Munich, Neunkirchen, Nuremberg, Hainburg, Hamburg, Hannover, Volkach Plochingen, Pollenfeld, Reutlingen, Ichtershausen, Karlsruhe, Leipzig, Erbach Fürth Nuremberg Rutesheim, Salzgitter, Schwäbisch Homburg Magdeburg, Munich, Nuremberg, Ketsch Gmünd, Stuttgart, Waiblingen Neunkirchen Abstatt Ansbach Pollenfeld, Ratingen, Rodgau, Crailsheim Bretten Bietigheim Gunzenhausen Stuttgart, Wetzlar, Willershausen Karlsruhe Murrhardt Pollenfeld Regensburg Technical sales offices for Schwäbisch Gmünd Bühl/Bühlertal Straubing automotive original equipment Bosch Software Innovations GmbH Giengen Dillingen Berlin, Braunschweig, Cologne, Kusterdingen Berlin, Immenstaad, Waiblingen Reutlingen Elchingen Königsbrunn Frankfurt am Main, Munich, Horb Garching Munich Waiblingen Grasbrunn Bosch Financial Software GmbH Traunreut Immenstaad Schopfheim Manufacturing operations – Ravensburg Blaichach/Immenstadt Industrial Technology Immenstaad Augsfeld, Chemnitz, Crailsheim, Associates in Germany: Schwieberdingen 105,429 Ditzingen Fellbach/ Dresden, Elchingen, Erbach, Rutesheim Waiblingen Gerlingen Leonberg Fellbach, Garching, Homburg, Remshalden Stuttgart Horb, Ketsch, Königsbrunn, Lohr, As per: December 31, 2014 Renningen Plochingen This list includes locations with 100 or Leinfelden Nuremberg, Ober-Ramstadt, more associates, including the locations Wernau Remshalden, Schopfheim, of non-consolidated subsidiaries. 31
The Bosch Group in Germany
Hamburg
Bremen
Nauen Berlin Hannover Braunschweig Brandenburg a. d. Havel Wettringen Hildesheim Salzgitter Magdeburg
Willershausen Bochum Essen Witten Göttingen Viersen Ratingen Leipzig Düsseldorf Dresden Sebnitz Cologne Breidenbach Eibelshausen Eisenach Ichtershausen Chemnitz Lollar Wetzlar Arnstadt
Bad Neustadt Frankfurt am Main Hainburg Schweinfurt Lohr Ober-Ramstadt Rodgau Augsfeld Bamberg Volkach Erbach Fürth Nuremberg Homburg Ketsch Neunkirchen Abstatt Ansbach Crailsheim Bretten Bietigheim Gunzenhausen Karlsruhe Murrhardt Pollenfeld Regensburg Schwäbisch Gmünd Bühl/Bühlertal Giengen Straubing Dillingen Kusterdingen Reutlingen Elchingen Horb Königsbrunn Garching Munich Grasbrunn Traunreut
Schopfheim Ravensburg Blaichach/Immenstadt Immenstaad Schwieberdingen Ditzingen Fellbach/ Rutesheim Waiblingen Gerlingen Leonberg Remshalden Stuttgart Renningen Plochingen Leinfelden Wernau 32 Bosch today 2015
The Bosch Group in Europe (outside Germany)
Austria 3,157 associates Greece 550 associates Manufacture of automotive tech- Manufacture of consumer goods; nology and industrial technology; sales; location: Athens (Koropi) development; sales; locations: Hallein, Linz, Pasching, St. Michael Hungary 10,405 associates ob Bleiburg, Ternitz, Vienna Manufacture of automotive tech- nology, industrial technology, and Belgium 1,762 associates power tools; development; sales; Manufacture of automotive tech- locations: Budapest, Eger, Hatvan, nology and thermotechnology; Maklár, Miskolc sales; locations: Aartselaar, Brussels, Tienen Italy 5,894 associates Manufacture of automotive Czech Republic 7,651 associates technology, industrial technology, Manufacture of automotive technol- and power tools; development; ogy, industrial technology, heating sales; locations: Bari, Brembate, systems, and heating systems; Cernusco, Cinisello Balsamo, Cor- development; sales; locations: Alb- reggio, Fagagna, Milan, Modugno, rechtice, Brno, České Budějovice, Nonantola, Offanengo, Pavullo, Jihlava, Mikulov, Prague Turin, Udine, Vezzano
Denmark 725 associates Netherlands 4,014 associates Manufacture of automotive technol- Manufacture of automotive tech- ogy; sales; development; locations: nology, industrial technology, power Ballerup, Esbjerg tools, household appliances, heating systems, and security systems; Finland 226 associates development; sales; locations: Sales; location: Vantaa Amsterdam, Boxtel, Breda, Deventer, Eindhoven, Hoevelaken, Nimwegen, Schiedam, Tilburg, Weert France 7,729 associates Manufacture of automotive technology, industrial technology, Norway 226 associates and heating systems; develop- Sales; location: Ski ment; sales; locations: Drancy, La Ferté-Bernard, Lipsheim, Marignier, Poland 4,274 associates Mondeville, Moulins, Paris, Rodez, Manufacture of automotive tech- Saint-Ouen, St.-Thégonnec, nology and household appliances; Vendôme, Vénissieux sales; locations: Łódź, Rzeszów, Warsaw, Wrocław 33
Portugal 3,293 associates Santander, Treto, Vigo, Vitoria, The Bosch Group in Europe Manufacture of automotive Zaragoza (outside Germany) technology, heating systems, and security systems; development, Sweden 1,483 associates sales; locations: Aveiro, Braga, Manufacture of industrial technology Lisbon, Ovar and heating systems; sales; loca- tions: Mellansel, Stockholm, Tranås Romania 2,439 associates Manufacture of industrial technol- Switzerland 3,466 associates ogy; communications services; sales; Manufacture of industrial technol- locations: Blaj, Bucharest, Cluj, ogy and power tools; development; Timişoara sales; locations: Beringen, Buttikon, Frauenfeld, Geroldswil, Solothurn, Russian Federation St. Niklaus 3,862 associates Manufacture of automotive Turkey 14,627 associates technology, household appliances, Manufacture of automotive and power tools; sales; locations: technology, household appliances, Engels, Kazan, Moscow, St. industrial technology, and heating Petersburg systems; development; sales; loca- tions: Bursa, Cerkezköy, Istanbul, Serbia 334 associates Manisa Manufacture of automotive tech- nology; sales; locations: Belgrade, Ukraine 373 associates Pećinci Manufacture of automotive technology; sales; locations: Kiev, Slovakia 1,039 associates Krakovets Manufacture of automotive tech- nology and household appliances; United Kingdom 5,054 associates sales; locations: Bernolákovo, Manufacture of automotive tech- Michalovce nology, industrial technology, power tools, and heating systems; sales; Slovenia 1,420 associates locations: Alfreton, Cirencester, Manufacture of industrial technology Clay Cross, Denham, Glenrothes, and household appliances; sales; Greetland, Knowsley, Liverpool, locations: Nazarje, Škofja Loka Milton Keynes, St. Neots, Stockport, Stowmarket, Worcester Spain 8,681 associates As per: December 31, 2014 Manufacture of automotive This list includes countries and locations technology, household appliances, with 100 or more associates, including and industrial technology; sales; the locations of non-consolidated subsidiaries. locations: Aranjuez, Castellet, Esquíroz, La Cartuja, Lliçà, Madrid, Further companies operate in Belarus, Bulgaria, Croatia, Estonia, Georgia, Ireland, Montañana, San Sebastián, Latvia, Lithuania, Luxembourg, and Malta. 34 Bosch today 2015
The Bosch Group outside Europe
Argentina 255 associates Jinan, Liuzhou, Nanjing, Ningbo, Sales; location: Buenos Aires Qingdao, Shanghai, Shenzhen, Suzhou, Wuhan, Wuhu, Wujin, Wuxi, Xi’an, Yantai, Zhuhai, Zibo Australia 1,258 associates Manufacture of automotive tech- nology, industrial technology, and India 29,440 associates power tools; development; sales; Manufacture of automotive locations: Clayton, Melbourne, technology, industrial technology, Sydney and power tools; development; sales; creation of software; locations: Ahmedabad, Bangalore, Brazil 9,494 associates Manufacture of automotive Bommanahalli, Chakan, Chennai, technology, industrial technology, Coimbatore, Gangaikondan, heating systems, security systems, Jaipur, Koramangala, Mumbai, and power tools; development; Naganathapura, Nalagarh, Nashik, sales; locations: Alphaville, Aratú, Pune, Verna Atibaia, Betim, Campinas, Curitiba, Joinville, Pomerode, São Paulo Indonesia 250 associates Manufacture of automotive tech- nology; sales; locations: Bekasi, Canada 574 associates Manufacture of industrial tech- Jakarta nology and security systems; sales; locations Mississauga, Welland Japan 6,873 associates Manufacture of automotive tech- nology and industrial technology; Chile 150 associates Sales, location: Santiago de Chile development; sales; locations: Higashi-Matsuyama, Izumozaki, Misato, Musashi, Odawara, Osaka, 54,462 associates China Ota, Shibuya, Shiki, Takasaki, Manufacture of automotive tech- Tochigi, Tsuchiura, Yokohama, Yorii nology, industrial technology, power tools, household appliances, heating systems, and security systems; Korea 1,962 associates development; sales; locations: Manufacture of automotive tech- Beijing, Changchun, Changsha, nology and industrial technology; Chengdu, Chuzhou, Dongguan City, development; sales; locations: Guangzhou, Hangzhou, Hong Kong, Busan, Buyong, Daejeon, Yongin 35
Malaysia 2,698 associates United States 16,586 associates Manufacture of automotive tech- Manufacture of automotive nology and power tools; develop- technology, industrial technology, ment; sales; locations: Penang, power tools, household appliances, Petaling Jaya heating systems, and security systems; development; sales; 75 Mexico 11,670 associates locations, including Anderson Manufacture of automotive technol- (SC), Bethlehem (PA), Broadview ogy and power tools; development; (IL), Charleston (SC), Charlotte sales; locations: Aguascalientes, (NC), Farmington Hills (MI), Fort Hermosillo, Juárez, Mexicali, Lauderdale (FL), Fountain Inn (SC), México DF, San Luis Potosí, Toluca Florence (KY), Huntington (CA), Kentwood (MI), La Follette (TN), Mount Prospect (IL), New Bern Peru 668 associates (NC), Owatonna (MI), Palo Alto Manufacture of household appli- (CA), Plymouth (MI) ances; sales; location: Callao
Vietnam 2,057 associates Philippines 378 associates Manufacture of automotive tech- Sales; location: Manila nology and creation of software; development, sales; location: Singapore 895 associates Ho Chi Minh City Sales; location: Singapore
As per: December 31, 2014 South Africa 1,295 associates This list includes countries and locations Manufacture of automotive with 100 or more associates, including the locations of non-consolidated technology; sales; locations: Brits, subsidiaries. Kempton Park, Midrand Further companies operate in Bangla- desh, Cambodia, Columbia, Egypt, Israel, Taiwan 880 associates Kazakhstan, Kenya, Morocco, Mozam- bique, Namibia, New Zealand, Nigeria, Manufacture of automotive tech- Panama, the United Arab Emirates, nology and industrial technology; Venezuela, and Zambia. sales; locations: Pingzhen, Taipei
Thailand 1,194 associates Manufacture of automotive tech- nology; sales; locations: Amata City, Bangkok, Rayong 36 Bosch today 2015
Milestones in company history
1861 Robert Bosch is born 1898 in Albeck near Ulm on First Bosch sales office outside September 23 Germany opens in the United Kingdom
1902
1886 Delivery of the first high-voltage Establishment of the magneto ignition system with company: opening of the Bosch spark plugs Workshop for Precision Mechanics and Electrical 1905 Engineering in Stuttgart on November 15 First Bosch manufacturing site outside Germany opens in Paris 1897
First successful instal- 1912 lation of the Bosch low- voltage magneto ignition Start of production in Bosch’s device in a motor vehicle first U.S. plant, in Springfield, MA 1913 1928
At the main plant in Stuttgart, Market launch of the establishment of an apprentice Forfex hair trimmer, the training department with a dedi- first Bosch power tool cated workshop
1913 Market launch of the Bosch 1932 automotive lighting system First power drill and Bosch hammer 1918
Gottlob Honold designs the new Bosch logo – the “armature in a circle”
1921 The first Bosch Service repair shop is opened in Hamburg
1932
Acquisition of heating systems business of Junkers & Co. GmbH in Dessau
1932
Market launch of the first series-production car radio in Europe 1927 1933 Start of series production for Bosch injection pumps and Launch of the Bosch nozzles for diesel engines refrigerator 38 Bosch today 2015
1940 1967 Opening of the Robert Establishment of Bosch-Siemens Bosch Hospital Hausgeräte GmbH (known after 1998 as BSH Bosch und Siemens Hausgeräte GmbH and since 2015 as BSH Hausgeräte GmbH)
1942
Robert Bosch dies in Stuttgart on March 12
1951
Start of production for gasoline injection systems for passenger cars 1967
Start of production for the 1963 Jetronic electronically controlled Acquisition of Erich Wetzel gasoline injection system Verpackungsmaschinen GmbH, entry into packaging 1974 technology Launch of the 3S program – “safe, clean, economical” – for 1964 product development The not-for-profit organiza- tion Vermögensverwaltung 1976 Bosch (from 1969 Robert Bosch Stiftung GmbH) Series production of lambda acquires a majority stake sensors for three-way catalytic in Robert Bosch GmbH converters begins 39
1978 Start of series production for ABS, the electronically con- trolled antilock braking system 1986
Start of series production of the TCS traction control system
1989
Launch of TravelPilot IDS, the first independent vehicle navigation system in Europe
1991
Start of production of Motronic with controller area network (CAN) 1979 Start of series production for 1995 the Motronic electronic engine Start of large-scale series management system production of MEMS sensors (micro-electro- mechanical systems)
1995
Start of series produc- tion of ESP®, the world’s first electronic stability program
1997
Start of series production for the common-rail high- pressure diesel injection system 40 Bosch today 2015
1999 ZF Lenksysteme GmbH joint venture (since 2015: Robert Bosch Automotive Steering GmbH) set up with ZF Friedrichshafen AG
2003 Launch of the Ixo cordless drill/driver with lithium-ion rechargeable battery
2000 2005 Series production of the DI Motronic gasoline Start of production of the Night direct injection system Vision driver assistance system
2001 2008
Industrial leadership of Establishment of the Bosch Mannesmann Rexroth AG, Mahle Turbo Systems GmbH & and its merger with the Co. KG joint venture for exhaust- Automation Technology gas turbochargers division to form Bosch Rexroth AG 2008
2003 Acquisition of Innovations Software Technology GmbH in Immenstaad, Acquisition of Buderus Germany (from January 1, 2011: AG, Wetzlar, Germany Bosch Software Innovations GmbH) 41
2012
2010 Acquisition of the Services Full parallel hybrid powertrain Solutions business of SPX for passenger cars goes into Corporation, Charlotte, series production NC (USA), a supplier of diagnostic and service equipment, repair-shop accessories, and software for the global automotive market
Bosch sets up a joint venture with the Chinese manufacturer Polaris, thus entering the e-scooter market 2010
Start of production of the predic- 2013 tive emergency braking system Start of production of MSC motorcycle stability 2010 control
Start of production of lithium-ion battery cells for automobiles 2014
Lithium Energy and Pow- er GmbH & Co. KG joint venture set up to develop high-performance recharge- 2011 able batteries for electric Start of production of drive vehicles components for e-bikes in Mondeville, France 2015
Complete takeover of the former joint ventures BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH) and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH or the Steering Systems division) 42 Bosch today 2015
Management
Board of management Supervisory board
Dr. Volkmar Denner Franz Fehrenbach Chairman Chairman
Dr. Stefan Asenkerschbaumer Alfred Löckle Deputy chairman Deputy chairman
Christoph Kübel Christiane Benner Dr. Christof Bosch Peter Tyroller Christian Brunkhorst Klaus Friedrich Hartwig Geisel Dr. Werner Struth Jörg Hofmann Prof. Lars G. Josefsson Wolf-Henning Scheider 1 Dieter Klein Prof. Dr. Renate Köcher Dr. Rolf Bulander Prof. Dr. Olaf Kübler Matthias Georg Madelung Kerstin Mai Dr. Dirk Hoheisel Dr. Wolfgang Malchow Urs B. Rinderknecht Dr. Markus Heyn 2 Tilman Todenhöfer Dr. Richard Vogt Uwe Raschke Prof. Dr. Beatrice Weder di Mauro Hans Wolff
Dr. Stefan Hartung
1 Until March 31, 2015 2 From April 1, 2015 43
How to contact us
For press inquiries, contact Cor- For an online version of the annual porate Communications, Brand report, go to: Management, and Sustainability annual-report.bosch.com Bosch Media Service: www.bosch-press.com A pdf version of Bosch today is available at: For articles and lectures by Bosch www.bosch.com/boschtoday Group associates, contact the Information Center The Bosch Group’s corporate headquarters can be contacted For information on career at the following addresses and opportunities in the Bosch telephone number: Group, contact Human Resources Management at: Robert Bosch GmbH www.bosch-career.com Postfach 10 60 50 70049 Stuttgart Companies wishing to become Germany suppliers to Bosch should contact the Corporate Sector Purchasing Phone +49 711 811-0 and Logistics at: [email protected] purchasing.bosch.com www.bosch.com
Copies of the annual report and Bosch today can be ordered at: [email protected]
Printed in Germany Robert Bosch GmbH Postfach 10 60 50 70049 Stuttgart Germany Phone +49 711 811-0 www.bosch.com