Bosch today The Bosch Vision Creating value – sharing values As a leading technology and services company, we take advantage of our global opportunities for a strong and meaningful development. Our ambition is to enhance the quality of life with solutions that are both innovative and beneficial. We focus on our core competencies in auto­ motive and industrial technologies as well as in products and services for professional and private use. We strive for sustained economic success and a leading market position in all that we do. Entrepreneurial free­ dom and financial independence allow our actions to be guided by a long­term perspective. In the spirit of our founder, we particularly demonstrate social and environ­ mental responsibility — wherever we do business. Our customers choose us for our innovative strength and efficiency, for our reliability and quality of work. Our organizational structures, processes, and lead­ ership tools are clear and effective, and support the require ments of our various businesses. We act accord­ ing to common principles. We are strongly determined to jointly achieve the goals we have agreed upon. As associates worldwide, we feel a special bond in the val­ ues we live by – day for day. The diversity of our cultures is a source of additional strength. We experience our task as challenging, we are dedicated to our work, and we are proud to be part of Bosch. Contents 4 The Bosch Group at a Glance 5 Key Data 6 The Business Year 2011 10 Technology and Innovation 18 Automotive Technology 24 Industrial Technology 28 Consumer Goods and Building Technology 32 Our Responsibility 38 Robert Bosch Stiftung 40 The Bosch Group in Germany 42 The Bosch Group in Europe outside Germany 44 The Bosch Group outside Europe 46 Milestones in Company and Product History 50 Management 51 How to Contact us Cover illustration The tree symbolizes the balance between business and technological interests on the one hand and social and environmental interests on the other. The Bosch Group at a Glance Shareholders of Robert Bosch GmbH 3 Robert Bosch Stiftung GmbH | 92 % share of equity | no voting rights 3 Bosch family | 7 % share of equity | 7 % voting rights 3 Robert Bosch Industrietreuhand KG | 93 % voting rights 3 Robert Bosch GmbH | 1 % share of equity | no voting rights The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, more than 300,000 associates generated sales of 51.5 billion euros in fiscal 2011. The Bosch Group comprises Robert Bosch GmbH and its roughly 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is repre­ sented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.2 billion euros for research and devel­ opment in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safe­ guarding of its future. Ninety­two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH. Key Data Bosch today 4 | 5 Bosch Group 2010 2011 Sales revenue 47,259 51,494 percentage change from previous year + 24 + 9.0 percentage share of sales revenue generated outside Germany 77 77 Research and development cost 3,810 4,190 as a percentage of sales revenue 8.1 8.1 Capital expenditure 2,379 3,226 as a percentage of depreciation 100 142 Associates average for the year 276,418 295,256 as of January 1, 2011/2012 283,507 302,519 Total assets 52,683 54,616 Equity 26,243 26,917 as a percentage of total assets 50 49 Profit before tax 3,485 2,628 as a percentage of sales revenue 7.4 5.1 Profit after tax 2,489 1,820 Unappropriated earnings (dividend of Robert Bosch GmbH) 82 88 Currency figures in millions of euros More information is available online at: 3 www.bosch.com The Business Year 2011 Te c hnol og y y and og nol Inn Tech ov at ion y og nol ech T ing Build and Indus ods er Go tria ingConsum l liv In the year of its 125th ance l anniversary, the Bosch ba Group recorded strong growth in sales, even though the global economy cooled off more than expected over the course of 2011. Especially high growth was recorded by the Industrial Technology business sec­ tor. The Automotive Technology business sector also grew considerably, and Consumer Goods and Building Tech­ nology continued to record steady growth. Despite the good developments in sales, result fell short of our expectations. This was due to heavy upfront investments in new areas of business and exceptional one­off effects. In 2012, the economic climate remains tense due to the sovereign­debt crisis, particularly in the euro zone. We are therefore bracing ourselves for a further slowdown in global economic growth, and cannot rule out the possibility of a temporary recession in Europe. Therefore, one of our main tasks is to become more flexible and agile. Bosch today 6 | 7 Strong increase in Bosch Group sales in 2011 In 2011, despite the global cooling of the economy, the Bosch Group increased its sales by 9.0 percent to 51.5 billion euros. As a result, sales not only surpassed the 50­billion­euro mark for the first time, but also exceeded our expectations. In Europe, sales increased nominally by 9.6 percent to 30.4 billion euros, thus surpassing the pre­crisis level of 2007 for the first time. At the same time, we expanded our global presence. We performed well in Asia Pacific, our sales rising by 8.9 percent to 12 billion euros: none­ theless, this rate of growth was lower than the excep­ tional figure recorded the previous year. Our business in the Americas developed positively, up 6.9 percent to 9.2 billion euros. Innovations pay dividends in all business sectors All three business sectors developed favorably in 2011. The Automotive Technology business sector increased its sales by 8.2 percent to 30.4 billion euros. The Indus­ trial Technology business sector continued to grow strongly in 2011, increasing its sales by 21 percent to 8 billion euros. We increased the sales of our Consumer Goods and Building Technology business sector by 4.4 percent to 13.1 billion euros. An additional 19,000 associates hired worldwide On the back of the Bosch Group’s strong growth, we recruited an additional 19,000 associates worldwide in 2011. Over the course of the year, our total workforce increased by nearly 7 percent to 302,500. Environment marked by volatility and profound change The Bosch Group operates in a very dynamic environment that is marked by increasing volatility and an accelerated pace of change. This change is manifested in continued globaliza­ tion, urbanization, and demographic change, as well as in megatrends such as energy efficiency, climate protection, and scarcity of resources. On top of this, there is the ever greater prominence of information, communication, and internet technologies, which are changing the competitive landscape. Strategy of creating and securing value Long­term success in this dynamic and volatile environment requires a balance between creating and securing value. The strategy we pursue to achieve this takes its lead from the overriding objectives of strong and meaningful development on the one hand and continued financial independence on the other. As a technology and services company, we develop innovative and beneficial solutions that improve the quality of life, and aim to achieve or enhance a leading market posi­ tion in all our areas of activity. Increasing flexibility and agility Our response to economic uncertainty is to introduce meas­ ures to improve the company's flexibility. One of our goals is to significantly lower the break­even point: in other words, the level to which sales can fall during a crisis without the company making an operating loss. In light of a business environment that is changing ever more quickly, we are also improving the company’s agility. The focus here is on simpli­ fying and accelerating both our internal processes and those relating to customers and suppliers. We achieve this on the Bosch today 8 | 9 The Bosch Group is active in the following fields: 3 Automotive technology 3 Power tools 3 Automation technology 3 Heating technology 3 Packaging technology 3 Household appliances 3 Solar energy 3 Security systems one hand by defining standards and, on the other, by del­ egating decision­making powers to operating units and regions. The important core elements of our strategy are a strong global presence, exceptional innovative strength, and focused diversification. Further expansion in the world’s growth regions We want to further expand our market position world­ wide. Focal points include the growth regions of Asia, South America, and central and eastern Europe.