“Change everything.” – Kun-Hee Lee This book is about It is about those who have pioneers. come before us, who served as catalysts to our ascent. Both inside and outside . It is about those who come to work for us, who see the world in a different way, and envision a future that is nothing like today. It is about those who lead us to a higher level by sharing their vision and inspiration.

2 3 Enter the Pioneers

A look back on our 75-year history

1 5 Beginnings In 1938, in the midst of Japanese colonial rule, Byung-Chull Lee establishes Samsung, planting a seed of hope that begins to germinate in the gloomy period.

A

A MARCH 1938 Samsung begins as a small trading company selling dried fish, vegetables, and fruit.

B NOVEMBER 1965 Samsung Foundation of Culture is formed to preserve and promote the brilliant achievements of Korean traditional art.

C JANUARY 1969 is established, beginning its journey for the future of Samsung and Korea.

B C 1 5 The big idea E F Taking over from his father, Kun-Hee Lee becomes Chairman of Samsung in 1987. With his entrepreneurship, he dives into uncharted waters and lays the groundwork for Samsung’s corporate transformation.

D MARCH 1988 E JANUARY 1990 Kun-Hee Lee succeeds his father as Chairman Samsung starts a Regional Specialist Program in and announces the “Second Foundation” of the order to train our employees to become leaders company, directing Samsung’s growth toward of globalization. becoming a world-class enterprise. F JULY 1990 The Samsung Childcare Center opens to help working parents.

G JANUARY 1992 Samsung leaves its mark in Times Square, the heart of the world’s economy, with a massive neon-light billboard.

H 1992~PRESENT The semiconductor changes the world. G H For 21 years Samsung remains the world’s 1 leading producer. 5 The larger world With Chairman Lee’s vision, Samsung grows to be one of the world’s largest companies with products in markets everywhere in the world.

I K

I MARCH 1993 The new unified Samsung corporate identity is developed and lays the foundation for the current Samsung logo. L J AUGUST 1994 The world’s first 256M DRAM is developed and proves Samsung’s strength as the global leader in the semiconductor business.

K JANUARY 1996 Product design takes center stage and ignites Samsung’s passion for design management.

L JULY 1997 Samsung is selected as an official Olympic partner, improving its brand awareness 1 around the world. 5 The M Frankfurt Declaration N >

M OCTOBER 1994 Samsung Corporate Citizenship, Korea’s first corporate social responsibility (CSR) group, is established.

O N OCTOBER 1994 The opens and lays the groundwork for future business.

O MARCH 1995 The bonfire is lit, burning defective products and sending a message to every employee.

P APRIL 2005 Samsung elevates its brand awareness through sports marketing and becomes the official sponsor of Chelsea FC. 1 5

P In 1993, his sixth year as the head of Samsung, Kun-Hee Lee set out on a world tour to see his company from an outsider’s view.

He traveled through Asia, to the A pioneer blazes a trail. New ideas. New dedication. United States, to Europe, studying Back at Samsung headquarters, New energy. how electronics were marketed Chairman Lee’s Frankfurt Everyone felt part of the team. and sold, how consumers used Declaration was transcribed, and Everyone was part of the team. them, and how the Samsung brand every employee received a copy. And to this day, teams work was viewed around the globe. A special illustrated version, with together to create products that In California, Samsung televisions pictures like a comic book, was lead the world in sales and gathered dust at the back of the also delivered. customer satisfaction. store, while other brands were touted as the newest, the hottest, The results were just as Yet Chairman Lee reminds his and the best. electrifying as they had been team that they can never rest. with the executives. Almost Business, he says, is “perpetual He didn’t like what he saw. overnight, the Samsung workforce crisis.” Pioneers meet every But what he did see was a better became the builders of the new crisis head-on, and they triumph way forward. Samsung. Chairman Lee’s call over it. Again and again. to arms was “Change everything Burning with inspiration, he except your spouse and children.” The numbers are proof summoned his company’s Employees at every level that the radical transformation executives to Frankfurt, Germany, responded by doing exactly of Samsung since the Frankfurt for an urgent meeting. Within 24 what he said. Declaration cannot be understated. hours, they had gathered in a hotel conference room. There, he shared his vision of Samsung’s future.

For three days, Chairman Lee rose each morning ready to show his company the path to greatness. Samsung’s journey toward the future had been reignited.

1 5 By the end of 1993, Samsung was ready to introduce a new cell phone that was light years ahead of the competition…

Inspired by Korea’s mountainous terrain, researchers at the company had developed new technology to ensure a clear signal anywhere. The But there were problems.

Chairman Lee sent the new phones to business associates as a holiday gift. Some of them reported that their phones did not work, and the Bon re chairman traveled to the warehouse to sample the new models. Phone after phone failed.

“Build a bonfire,” he said. The entire stock of phones was piled outside, a towering heap of 150,000 phones. Two thousand employees watched as the bonfire was lighted and the flames blazed, burning the phones to ash. Bulldozers crushed the charred remains.

The message was clear: never settle. Always demand the best of yourself, Pioneers rebuild, the best of your work. better than ever In 2011, Samsung overtook Apple to become the world’s number 1 one smartphone maker. 5 The VIP Center, near , offers a home away from home for Samsung The vintage employees. Meeting rooms, sleeping quarters, a kitchen, and a gym allow teams to focus completely on their goals as they explore and that inspired share ideas.

For the Bordeaux project, the a classic team studied what consumers really want in a television. They discovered that many want a TV that looks good from every angle— like a sparkling glass of fine wine. In 2005, a team of Beautiful shape. Beautiful color. Introduced in 2006, the Bordeaux designers and engineers went on to become the world’s most desired LCD TV. More than one million sets were sold in the arrived for a six-week first six months; in time, more than three million.

stay at Samsung’s Value And it all began with a glass of wine.

Undisputed leader Innovation Program Despite a recent slump in TV sales, Samsung not only maintains its number one position, but is increasing Center. Their goal: to its market share worldwide. reinvent the television. 1 5 A new ambition R With some of the world’s most popular products, Samsung is taking on an ambitious challenge to create a better future.

Q 2006-PRESENT S Samsung TVs rank number one for the seventh year in a row.

R JANUARY 2010 With the LNG ship, drillship, and the world’s first Ice Breaking Tanker, Q becomes the world’s leading builder of high-value vessels.

S JANUARY 2010 The Burj Khalifa, the world’s tallest T building, is constructed.

T 2012 U Samsung is ranked 20th as the world’s V most admired companies by Fortune.

U 2012 The Galaxy S and Galaxy Note series grow to become industry-leading mobile devices.

V SEPTEMBER 2012 Samsung is ranked 9th as the world’s best brand by Interbrand.

1 5 X TODAY We share our vision and commitment to grow and develop for a better future.

1 5 The Seeds in Full

Bloomyou just have to find it. Inspiration is everywhere—

1 5 Samsung’s role as a global This chapter is about the powerhouse owes a lot pioneers within Samsung to the foundation laid by who see the world differently, its early pioneers. and show us a future that is nothing like the present. These early successes triggered a deep They are high-achievers introspection, and seeded that demand more of even greater ambition to themselves each day, and ascend to the top. raise the bar for us all.

6 7 “India is a vast country with people To gain a better understanding of “Fortunately for me, my hobby is Rajeev from different backgrounds, cultures, the needs of people in different relevant to my work. I enjoy traveling,” and economic conditions. While regions, Rajeev conducts with his says Rajeev. “Exploring new places, Bhutani this diversity can give birth to great Samsung colleagues a very people, and cultures has always breakthroughs and innovation at intensive process of customer interested me, and travel has helped The Samsung, it can also be challenging, research and feedback. This tells me immensely in my career as well.” as people look at the same issues him what adaptations need to be Interaction with people gives him an Impression differently,” says Rajeev Bhutani. made to the products. But he is understanding of different cultures also a student of behavior. Each and these impressions serve as an Collector time Rajeev visits a new city he important knowledge base to use notices the small and large when thinking about a new product differences in the way people do or innovation. And, “I am delighted Director, Digital Appliances, Consumer Electronics Samsung India Electronics Pvt. Ltd. things from one region to the next, that Samsung shares my interest in and he notes how these differences this subject.” inform their desires. And he notes down his impressions: the traffic on the sidewalks, the slang, the clothing fashions.

8 9 “Innovation comes suddenly, but only after great effort,” says Yun Young-nam. He shakes his head and analyzed how different people and thinks back at all the trial and see colors.” He and his colleagues at Yun error, and all the late hours, and Samsung did not stop until they were the many failures and discoveries. satisfied, and he’s now thrilled with Young-nam the authenticity of the colors on the “To make the Samsung OLED displays OLED displays. The as realistic as possible, we traveled the world, looking at colors.” Young-nam But his face brightens more when he Colorist laughs and says, “In every country we thinks of the future. “My personal goal visited, we measured the colors of the is to bring the colors of the beautiful paint, the clothing, even the colors of aurora borealis to our customers. Shin Seob, Principal Engineer, Product Development Group1 (OLED); Yun Young-nam, Senior Engineer, EVEN Development Group1 (OLED); flowers and trees. Then we took those But first I need to visit the Arctic and Kwon Oh-seob, Ph.D., Principal Engineer, EVEN Development Group1 (OLED); Park Kyung-min, Senior Engineer, Panel Development Group1 (OLED) Samsung Display measurements to our photo studio see it for myself.”

10 11 Kim Eui-seok The TV Futurist

Creative Director Samsung Electronics

Kim Eui-seok’s role at Samsung is home” and will be the ultimate smart to think deeply about a field that device which communicates with changes slowly but constantly, the user. Plus an electronic “you” will television technology. He believes constantly fetch information and the TV’s role in our lives is about bring products relevant to your life. to change. There will still be times when people “In the past when we called a friend will want to lay back on their sofas the first thing we said was, ‘What and watch TV the way they do now. are you doing?’ But this question That will not change. But in the changed with the advent of mobile future they will also be able to do a phones. Now the question is, ‘Where lot more—and he and his colleagues are you?’ The role of the TV is about at Samsung Electronics are working to undergo a similar revolution.” to make these things possible.

“Now people ask, ‘What should I watch?’ when they turn on the TV. But in the future people will ask, ‘What should I do?’”

He predicts people will do a lot more than just watch in the future. “The future TV will be larger and be incorporated into a wall of the

12 13 “I am always surprised by the speed Carlo uncovers this genius by “Our lives are getting faster and faster. Carlo with which Samsung generates finding ways to connect people in We are seldom in just one place and new ideas,” says Carlo Barlocco. He different fields and seeing what so Samsung is always looking for Barlocco believes the greatest ideas will not ideas come out of the interaction. ways to let you be more productive, come from one or two people within For him success is measured in informed, and entertained—and that The the company but from “the genius vision and speed. He says, “With a allow you to be everywhere at the of all our people.” fresh idea and a unique vision you same time.” Master of can start from zero and end up Convergence with a great solution.” Since the beginning of his time at Samsung he noticed “an energetic Vice President, Head of Sales and Marketing Samsung Electronics Italy flow of innovation” within the company and this has taught him to be a continuous innovator.

14 15 Park Seung-woo, M.D., Ph.D. Inventor of the Digital Hospital

Cardiologist Samsung Medical Center

“I find inspiration in walking, reading, process and the patients’ experience. Seung-woo reflects on this historical and history,” says Park Seung-woo. His ambition is to develop a hospital feat to remind himself of the power But he is most inspired by “the great that uses technology to anticipate of “crisis consciousness.” He says, Admiral Yi Sun-shin, who was always and prevent medical complications. “Be prepared for a crisis. That’s the prepared for a crisis and overcame path to innovation.” it with very creative strategies.” When Seung-woo is faced with a challenge, he remembers the Battle In addition to his responsibilities of Myeongnyang in 1597 where, as a cardiologist, Seung-woo heads with only 13 ships, Admiral Yi his hospital’s information strategy defeated an enemy fleet of over efforts. He sees great potential in IT 300 warships after king himself had technology to improve the diagnosis told the admiral to abandon the battle as victory seemed impossible.

16 17 There is no such thing as the success He says, “Working together as a group Kim of an individual. Success only comes allows us to surmount the greatest from cooperation. Each of us possess obstacle to innovation: the fear of Kyoung-hyeok a strength and, together, these uncertainty.” Kyoung-hyeok explains strengths can be used to develop that innovation is not easy and that The Shipbuilder new ideas. This is the philosophy of finding a new way to do things always Kim Kyoung-hyeok. comes with a fear of failure.

Vice President, Marketing Team III Samsung Heavy Industries “But as our president has said, failure is a gift for every Samsung employee. Samsung supports its teams by fostering experimentation and tolerating failure—and, in the end, that ‘failure’ may lead to something great.”

18 19 Lim Jong-cheol The Materials Innovator

There is a strong need for new materials to use in the manufacture of products. These materials must be stronger, lighter, resilient to shock, flexible, heat resistant, or more responsive to touch—and Lim Jong-cheol, a chemist, has been involved in many of the greatest advances in this field.

He was behind the development of advanced polycarbonate materials that are used in today’s best TVs, LCDs, and mobile devices.

But great discoveries do not come easily. He says, “A sparkling idea is nice, but that is only the start of the process.” According to Jong-cheol, the genius of innovation comes in the process of trial and error. That is where new products are born, new ideas are incubated, and where the scientists and engineers do their greatest work. And, he says, Samsung gives its scientists important support in this area. “By continuously evaluating an idea—that’s how we create a new innovation.”

Jong-cheol says he is delighted when the results of an experiment are what he expected, but if the results are incomprehensible he might be on the path toward a new discovery.

Today he is looking forward to a revolution in LED lighting and wants to make a material that increases the light reflected inside the bulb and therefore makes LED lighting an even better option.

Kim Jung-ki, Principal Research Engineer, Compound Group2; Lim Jong-cheol, Principal Research Engineer, Compound Group2, Development Team, Chemical Division; Chin Kyuong-sik, Principal Research Engineer, Compound Group1 20 21 22 23 Meet the Future Pioneers

24 25 What is the value of We’ve always believed in sharing? unlocking the potential of people, and in finding those We find inspiration in who inspire us with their helping others. In seeing new resilience, hope, and possibilities for them. In determination. seeing how education and new technologies and In this chapter, we introduce opportunities can change a few of these young pioneers, their lives for the better. whose achievements are already touching the lives of those around them. For us, the value of sharing is immeasurable.

26 27 Lighting the Way

ETHIOPIA: LED SOLAR LANTERN Aster is 20 years old, in the 5th grade, and born to be an entrepreneur. Living in a remote village without electricity has never stopped her from being industrious. But with the arrival of the LED solar lanterns, her imagination caught fire and plans began to emerge.

28 29 “ My name’s Aster Kebede. I was That is why I was so excited born in Jila Keresa, Ethiopia. when we were given the LED solar I have five brothers and three lanterns. In addition to being a sisters. Each day I go to school, student, I make and sell traditional prepare lunch, and wash the hand-crafted dishes. It used to take clothes. After school, I eat my two weeks to make one. Now it dinner and study. Then I go bed. takes only three days.

In our village, people are I share half of my income with industrious and hardworking. my family and save the rest. With But without electricity, we the savings I recently bought a had to stop working or studying calf, which will be another source and wait for the day. of income.”

30 31 32 33 “ The LED solar lanterns brought many changes. The money we spend for kerosene is reduced. When we lose animals at night, it’s easy to find them. When someone is sick at night, we can now take them to the hospital.

With my increased income, I’m going to buy land and build a house bigger than the one I live in now. And I will someday start a micro-credit to benefit my people.

Before, we were in the dark. Now, we can see our future.”

34 35 36 37 38 39 Samsung is giving solar powered LED lanterns to thousands of homes in Ethiopia. This program is part of a broader effort to help children who live in areas with abundant sunlight but in homes without a connection to the power grid. The project is part of the Samsung Hope for Children initiative, and will provide this basic necessity, lighting, to children and their families. It is one of many of programs of the Hope for Children initiative designed to improve the health and education of children around the world.

40 41 Knowledge is My Power

INDIA: SAMSUNG E LEARNING CENTER Shabana is an 11th grader who attends the Samsung e-Learning Center at the Ank School to supplement her education with English and basic computers. With a natural gift for teaching others, she is determined to see her community develop and progress. As a girl, a woman, Shabana wants to work towards eliminating gender discrimination by educating girls – and boys – of the next generation.

42 43 “ Education opens up avenues. It gives us wisdom. Helps us differentiate between right and wrong. It helps change our mindset. The more we educate ourselves, the more we develop and progress in life.

There are some in my community who do not believe in educating girls, as if there is no point to it.

My mother never got to finish her education. I’m determined to finish mine. The support she never received, I have already gained.”

44 45 “ I am already passing on what I’ve learned to my little sister and to other children in my neighborhood.

I love sharing what I know, and what I’ve learned. I feel inspired when I see my teachers, and that’s why I want to become a teacher.

And I believe that teaching helps me add to my knowledge.

This is what I see in my future. A chance to give others the same opportunities that were given to me.”

46 47 The Samsung e–Learning Center in New Delhi imparts important skills to disadvantaged youth in order to increase their opportunities for employment. This is one of four centers in India that Samsung is supporting in partnership with the Smile Foundation, which seeks to use the platform of education to make a difference in the lives of the community.

48 49 50 51 52 53 Overcoming Barriers

TURKEY: SAMSUNG ACADEMY Elif is an ambitious high school student who dreams of traveling the world. Her family is poor but she finds great inspiration and support in her mother, who only finished grade school. In Turkey, it’s not easy finding a job right out of high school, and there are even fewer career opportunities for women. The Samsung Academy empowers students like Elif with real-life technical skills to pursue a future that once seemed beyond their grasp.

54 55 “ My name is Elif Kivaç. I am learning how to repair and service home appliances. This field suits me very well, as I am a very detailed person. I am like my mother in this way.

Ramazan is my instructor at the academy. Like me, he comes from a poor family and, and like me, he is a child of illiterate parents. So he understands me and my determination.

He says life is a series of tests, barriers that must be overcome.”

56 57 “ In Turkey, most women study to be a doctor, nurse, or teacher. But I am not afraid to pursue a field where there are few women. It might even be an advantage because most of my customers will be women.

One day I want to study medical technology at the university. I see it as an extension of what I am learning now, and the training at the academy is an important step in that direction.

I want my mother to be proud. She says that I will not fail in my plans. She is my best friend.”

58 59 60 61 62 63 The Samsung Academy is a vocational training program in Turkey that gives opportunities to young men and women from poor families. With these important skills the students of the academy are able to escape the intergenerational poverty that affects so many in this region and pursue a future that once seemed beyond their grasp.

64 65 66 67 RUSSIA: Education for Everyone This innovative program supports education services for children with physical or emotional disabilities, a traditionally underserved population in Russia. Through individualized guidance from teachers, volunteers, and professional mentors, Education for Everyone provides opportunities for personal development, education, and adaptation to modern life.

68 69 KOREA: Talk It Up Samsung’s Passion Concerts, with their distinctive mix of entertainment and inspiration, have proved hugely popular with young people throughout Korea. In 2012, these 24 shows attracted more than 100,000 attendees, and featured inspiring stories from entertainers, academics, and Samsung executives. This year, we are doubling the number of shows—and the number of young people we reach.

70 71 KOREA: Teaching the Future As part of Samsung’s commitment of improving the lives of underprivileged children, Samsung Dream Class is aimed at helping middle school students attain their dreams of higher education. This after-school program offers free classes across a variety of subjects taught by university students.

72 73 www.youtube.com/user/SamsungCSR

Samsung is working with partners and communities around the world to create opportunities for today’s young pioneers. This year, we travelled to Ethiopia, India, and Turkey to capture their stories and show how they’re paving the way for a brighter tomorrow. Visit our YouTube channel to learn more.

74 75 Financial Highlights

Amounts in Billions Won Dollars Euros

Net Sales* 302,939.5 268.8 208.4 Total Assets 503,677.1 470.2 356.2 Total Liabilities 279,298.0 260.8 197.5 Total Stockholders’ Equity 224,379.1 209.5 158.7 Net Income* 29,537.0 26.2 20.3

* Won/U.S. Dollar yearly average exchange rate: 1126.88/1$. Won/Euro: 1453.68/1€. Won/U.S. Dollar as of the end of December 31. 2012: 1071.10/1$. Won/Euro: 1413.85/1€.

76 77 Net Total Sales Assets Dollars in Billions Dollars in Billions

470.2 268.8 247.5 384.3 220.1 343.7 294.5 173.4 172.5 252.5

’08 ’09 ’10 ’11 ’12 ’08 ’09 ’10 ’11 ’12

78 79 Total Total Liabilities Stockholders’ Dollars in Billions Equity Dollars in Billions

209.5 260.8 159.6 224.7 141.1 202.6 182.0 112.5 162.0 90.5

’08 ’09 ’10 ’11 ’12 ’08 ’09 ’10 ’11 ’12

80 81 Net Income Employees Dollars in Billions In Thousands

26.2

21.2 425 18.3 380 344 13.8 10.7 276 275

’08 ’09 ’10 ’11 ’12 ’08 ’09 ’10 ’11 ’12

82 83 Company Pro le

85 The company’s 10 independently operated business units, spanning consumer electronics products and the key components that drive them, are coordinated under three divisions. Consumer Electronics (CE) consists of the Visual Display, Digital Appliances, Printing Solutions, and Health and Medical Equipment Samsung business units. For the past seven Electronics years, Visual Display has led the global TV market while pioneering Co., Ltd. the introduction of connected smart TVs, the world’s  rst TV app store, and smart interaction features. IT & Mobile Communications (IM) In 2013, the company is expanding Employees encompasses the Mobile its Samsung Hope for Children (end of 2012) Communications, Networks, and programs, which provide health and Digital Imaging business units. education support for the world’s Today, Mobile Communications is youth and children, to 55 countries. 236,000 the global leader in the smartphone Through its PlanetFirst initiative, the market through its successful company has made environmental GALAXY line, and it o ers a diverse sustainability a priority across portfolio of smart devices for all its businesses and is applying 2012 Sales consumers. Device Solutions (DS) technology in innovative ways to Billion USD (consolidated basis) includes Memory, System LSI, and achieve eco-friendly development. LED. As the longtime global memory leader, Samsung Electronics o ers To foster future growth, Samsung the most advanced range of high- Electronics is making progress 187.8 performance eco-friendly memory toward achieving its 2020 corporate solutions, and it plays a key role vision, “Inspire the World, Create in designing and the Future.” This vision established optimal LSI solutions. the performance goals of reaching Tel: 82 2 2255 0114 USD 400 billion in revenue and www.samsung.com Samsung Electronics aspires to achieving global recognition as one create new technologies that inspire of the world’s most innovative and the world. To fuel this innovation, admired companies. In taking steps the company operates more than to expand its business focus into Samsung Electronics is a global 30 R&D centers around the globe. the “life care” sectors of medical/bio, leader in technology, opening new In 2012, it invested USD 10.8 billion eco/energy, and convenience/ possibilities for people everywhere. (KRW 11.5 trillion) in R&D, with comfort, Samsung Electronics and Through relentless innovation more than 60,000 employees its a liates will invest USD 1.1 billion and discovery, the company worldwide dedicated to developing in health care and medical devices is transforming the worlds of future technologies. The company’s through 2020. televisions, smartphones, personal intellectual property portfolio computers, printers, cameras, home has now grown to more than appliances, LTE systems, medical 38,000 registered patents in the devices, semiconductors, and LED United States alone. With its “Make solutions. Established in 1969, It Meaningful” design philosophy Samsung Electronics today has and six design centers around more than 200 facilities and o ces the world, Samsung Electronics is in 79 countries, and is recognized also focused on bringing value to as one of the world’s top 10 global consumers through its products. brands. In 2012, the company achieved record consolidated Samsung Electronics has deep UHD TV 85S9 net income of USD 22.3 billion ties to the communities in which it (KRW 23.8 trillion) on sales of operates and is committed to acting USD 187.8 billion (KRW 201.1 trillion). as a responsible corporate citizen.

86 87 GALAXY S4 Zipel Food Showcase FS9000

88 89 NX300

MultiXpress Exynos 5 Octa C9301 Series

90 91 In September 2012, Samsung SDI We recently entered the acquired a controlling share of uninterruptible power supply (UPS) SB LiMotive Inc., which we market. In March 2012, Samsung established with Bosch, a German SDI was selected as the preferred company, in a   y-  y investment negotiation candidate for Shinhan in 2008. With ownership of SB Bank Data Center’s UPS battery LiMotive, we not only strengthen supply. In addition, from our work our competitiveness in the electric installing and managing the industrial In 2012, Samsung SDI continued as vehicles battery business; we also ESS in Samsung’s Giheung Complex, Samsung the world’s top eco-friendly energy maximize the synergy between starting in August 2012, we have SDI company, widening the gap between our existing secondary battery and gathered substantive veri ed data SDI and our closest competitor with large ESS businesses. Because of on energy use and management. Co., Ltd. remarkable results in the small our impressive technical skills and We expect to leverage this data for secondary battery  eld. Despite manufacturing capabilities in the expanding ESS in various  elds, not the uncertain global economy, electric vehicle battery  eld, SDI only at domestic industrial sites, but our small secondary battery for was able to sign supply agreements also in  nancial services and other Employees IT has  rmly secured  rst place in with several global automobile types of buildings. world sales through continuous brands, including BMW, Chrysler, market expansion and competitive and Mahindra. Meanwhile, in May 2012, to 13,990 improvements. We also improved commemorate the 42nd anniversary sales in the PDP  eld. By focusing We have greatly expanded our of its founding, Samsung SDI on our vision of, “Smart Solutions o erings in ESS—a  eld that, together rede ned the concept of its for a Green World,” we continue to with renewable energy, is growing business as “an eco-friendly and 2012 Sales grow, even in today’s challenging rapidly. Soon we will have a complete electrochemical convergence energy Billion USD (consolidated basis) market conditions. lineup of product o erings in the industry” and made plans for the secondary battery business, with next 100 years. Samsung SDI’s new In 2012, Samsung SDI invested our world’s best secondary IT battery; business concept is based on building KRW 453.9 billion in facilities and our electric vehicle battery, which has clean energy, distinct from traditional 5.1 in R&D. Thanks to our commitment reached commercialization; and our energy use, through development to research and development, our medium-large energy storage battery. and accumulation, and on providing products continue to dominate the total solutions for using energy freely. global market for secondary batteries Our ESS, the key to maximizing Tel: 82 31 8006 3100 for electric vehicles and energy electrical grid e ciency, o ers Park Sang-jin, the president and Fax: 82 31 8006 3397 storage systems (ESS). increased e ciency in energy use CEO of Samsung SDI, has announced www.samsungsdi.com by narrowing the gap between that “With our new business concept, Since 2010, Samsung SDI has ranked daytime and nighttime electrical we will secure the constant power number one in the small secondary demand. Our system can store of future growth, growing to KRW battery  eld, shipping more than surplus nighttime energy from a 10 trillion in sales in 2015 and KRW 1.07 billion products in 2012 alone. power plant, a building, or a home, 24 trillion by 2020—all as an eco- We have a market share of 26 percent; then release the energy during the friendly energy solution company.” one out of every four consumers day, during peak demand times for has used a Samsung SDI battery. energy use. We pulled far ahead of our nearest competitor, with the gap increasing We continue to receive orders in the from 0.9 percent in 2011 to 7.3 percent ESS  eld. In June 2012, we signed a in 2012. memorandum of understanding with KACO in Germany for ESS supply and Energy Storage System (ESS) Currently, the market for secondary R&D cooperation. The ESS products batteries is rapidly shi ing to to be supplied by Samsung SDI are smartphones and tablets, as well 5.8kWh class for home use and over as to products such as power tools, 100kWh class for industrial use; these ebikes, garden tools, robotic vacuum products will launch in the European cleaners, and other items. Union market at the end of this year.

Lithium-ion Battery for Electric Vehicles

92 93 Samsung Samsung Electro- Corning Mechanics Precision Co., Ltd. Materials Co., Ltd. Samsung Electro-Mechanics, ISM established in 1973 as a manufacturer (Camera Module) Employees of key electronic components, has become the leading electronic Employees parts maker in Korea and a major 38,154 global player, with USD 7.38 billion (KRW 7.9 trillion) in revenue. Our company consists of four divisions. 4,137 The Linkage of Magnetic Flux Coil, 2012 Sales Capacitor, Resistor (LCR) division Billion USD (consolidated basis) includes multi-layer ceramic chip capacitors and tantalum capacitors; 2012 Sales the Advanced Circuit Interconnection Billion USD (ACI) division includes high density 7.38 interconnections and package substrate; the Circuit Drive Solution 3.15 Samsung Corning Precision Materials Target produced by Samsung TFT LCD Glass (CDS) division includes digital tuners, specializes in materials and parts Corning Precision Materials is a Substrates network modules, power modules, Tel: 82 31 210 5114 and produces target and glass special material used for coating and ubiquitous modules; and the Fax: 82 31 210 6363 substrates for  at panel displays. glass substrate with a transparent Opto and Mechatronics Solution Tel: 82 2 2255 2777 www.samsungsem.com Established in Gumi, Korea, in 1995, conductive layer for display (OMS) division includes image sensor Fax: 82 2 2255 2739 the company expanded by building panel and PV cells. As  at display modules and precision motors. www.scp.samsung.com its Asan plant in 2003. Currently, products grow larger and larger, Samsung Corning Precision Materials with higher resolution, this product Samsung Electro-Mechanics is a has the highest market share for is becoming increasingly essential technology-driven company and MLCC glass substrates for  at panel displays to the display industry. focuses on developing state-of-the-art and related products in the world. technology and parts. We plan We work constantly to improve the The vision statement for Samsung to expand into promising new customer experience with exciting Corning Precision Materials, businesses such as green energy, new technology. “The Materials for Tomorrow” means ubiquitous sensor and network that the company will achieve module, integrated circuit (IC) and Our main product, glass substrate for sustainable growth by developing automotive. Higher pro t bases are  at panel displays, is not only thin new cutting-edge materials and parts being established as we expand and light; it has the  nest surface with a focus on glass and ceramic. our high-end product o erings and quality. This state-of-the-art glass Samsung Corning Precision Materials enhance cost competitiveness. We substrate is used in LCD panels for will continue growing as a top-notch have also invested in R&D resources LCD/LED TVs and monitors, as well as materials and components company and have built a global R&D network. smartphones, tablets, and notebooks. by providing newer, smarter, and more environmentally friendly products in a timely manner.

94 95 Samsung SDS delivers customer Samsung SDS provides specialized Samsung Display is a leader in the Samsung Display reinforces Slovakia. Samsung Display City, success through information and ICT services that build on our global display industry, with a steady its technical leadership in an located in Asan, is the world’s largest communications technology (ICT) demonstrated world-class ICT stream of innovative, cutting-edge increasingly competitive display display production complex. In innovation. These successes, in skills, developed through years new products. In July 2012 Samsung marketplace through constant R&D addition to manufacturing facilities, turn, underpin our e orts to prosper of successful project delivery and Display merged with Samsung Mobile and investment. Samsung Display the “city” is home to 4,000 employee alongside our customers. Samsung experience in the  eld. We plan to Display and SLCD to become the has a diverse product lineup, apartments, plus a day care facility, a SDS was  rst established in 1985, lead the future of ICT through our world’s largest display company. including products specialized kindergarten, and a foreign language with a mission to speed “the core business services, focusing for smartphones, tablets, laptops, high school. informationization of industry and on Smart Manufacturing, a service Before the merger, Samsung Display monitors, TVs, phablets, portable Samsung the industrialization of information.” for increasing manufacturing and Samsung held a 23.8 percent share of the global game consoles, cameras, and more. Our sites in Asan, Cheonan, and SDS Samsung SDS’s development has ICT competitiveness; Display market, with annual sales of USD We are expanding into new markets Kiheung are equipped with state- been bolstered by our ability to Smart Town, a blending of ubiquitous 25.1 billion (KRW 28 trillion). In 2012, with premium products such as of-the-art business facilities for Co., Ltd. keep pace with customer needs technology with public spaces; Co., Ltd. Samsung Display had sales of USD curved TVs, UHD TVs, and extra- employees, plus restaurants, and rapid changes in the business and Smart Convergence, providing 29.5 billion (KRW 32.9 trillion), with large digital information displays.  tness centers, sports  elds, clinics, environment. di erentiated platforms through an amazing 17 percent rate of growth. pharmacies, hair salons, and other ICT applications. Samsung SDS Today, with a 24.5 percent market Last January, Samsung Electronics amenities designed to enhance Employees Over the years, our outstanding will always be at the center of Employees share, Samsung Display is the top- introduced the world’s  rst curved employees’ welfare. human resources and ICT developing optimized ICT services ranked manufacturer in the world. OLED TV at the 2013 Consumer expertise have played a vital role for our customers. Electronics Show in Las Vegas. Even Our corporate vision is “Display in establishing the Samsung Group Since 2002, Samsung has led the the edges of this remarkable TV are Beyond Imagination.” This vision 14,300 as a world leader in today’s global We spearhead e orts to drive 39,000 global LCD panel market. We also curved. Watching is almost like being captures our dream and our economy. In addition, Samsung SDS customer success and to improve lead the market in next-generation at an IMAX movie—only the viewing challenge: to create displays that has been the key driver behind the the quality of life for individuals OLED displays. Samsung mass- experience is even more true to previously existed only in the gains in ’s ICT industry with solutions that go far beyond produced the world’s  rst OLED life. Another innovation: Samsung’s imagination. From a display that 2012 Sales 2012 Sales Billion USD (consolidated basis) competitiveness, and it has mobilized existing paradigms. Together Billion USD (consolidated basis) panels in January 2007; in January 85-inch UHD TV, with four times folds and unfolds like a newspaper, innovation across the public sector, with its customers, Samsung SDS 2013, we recorded 300 million in the resolution of FHD displays. This to a rollable display and other  nancial services, manufacturing, creates a better world and realizes cumulative OLED production, along television is leading the way into the  exible products, to a transparent construction, and service industries. new values. with an extraordinary 98 percent super-sized high-de nition LCD era. display as clear as a window, 5.7 29.5 share of the global OLED mobile Samsung Display is creating futuristic In keeping with its vision of market—a market that is expected More than 39,000 Samsung Display products that combine the unlimited becoming the world’s premier ICT to grow explosively, from employees are part of our global human imagination with cutting- service provider, Samsung SDS now USD 6.4 billion (KRW 7.1 trillion) network. Work sites include Asan, edge technology. Tel: 82 2 3429 2114 stands ready to leverage its proven Tel: 82 41 535 1114 in 2012 to USD 12.5 billion Cheonan, and Kiheung in Korea, www.sds.samsung.com ICT capabilities to provide bold www.samsungdisplay.com (KRW 13.9 trillion) by 2015. plus  ve overseas sites, in Suzhou, process innovations and outstanding Tianjin, and Dongguan, China, and customer-contract service.

OLED TV

96 ICT Suwon Center 97 (Green Data Center) In addition, we build a full In 2010, SHI unveiled its plan to complement of oil and gas build only eco-friendly ships as exploration/production vessels of 2015, thereby achieving a and rigs, from drillships to semi- 30 percent reduction in greenhouse submersible rigs and o shore gas emissions. Today, ships platforms. We have also established account for 3.3 percent of carbon ourselves as a global leader in dioxide emissions worldwide, and several specialty areas, including the International Maritime drillships, LNG carriers, LNGFPSOs Organization (IMO) is introducing Samsung (LNGFloating Production Storage standards to reduce ship emissions. Heavy O oading), and supersized Experts predict that companies container ships. with early entry into the green Industries technology shipbuilding market Co., Ltd. Among our recent projects is the will lead the shipbuilding and impressive Stena IceMax, the world’s marine transportation industries  rst dynamically positioned dual- of the future. mast ice-class +1A1 drillship. Designed Employees for safe and e cient operations in We were the  rst global shipbuilder the harshest Arctic conditions, this to dra and implement green state-of-the-art ship is capable of management policies that o er drilling in depths up to 10,000 feet. a detailed vision for the future, 13,504 We have formed a joint venture with including: (1) building ecofriendly AMEC, the international engineering ships with up to 30 percent less and project management company, greenhouse gas emissions by 2015; and , to carry (2) developing green workplaces 2012 Sales out the design engineering for and green worldwide networks; and Billion USD  xed and  oating o shore platforms, (3) developing zero-energy houses. FPSOs, and subsea pipelines for Samsung’s future o shore oil and For the  rst phase of the SHI plan, by gas projects. The joint venture, AMEC 2015, we aim to have designed the 12.86 Samsung Oil and Gas LLC (ASOG), optimal shape for ships, maximizing brings together AMEC’s renowned fuel e ciency. We will develop design engineering capability and technologies that improve energy extensive experience in o shore e ciency, including such innovations Tel: 82 2 3458 7000 projects and Samsung’s leading as heat recovery devices and low- Fax: 82 2 3458 6298 project management expertise and temperature combustion devices. www.shi.samsung.co.kr shipbuilding technology. We intend to work jointly with Since 1974, SHI has attracted orders universities and private research Founded in 1974, the Samsung for 976 ships from worldwide centers to build the world’s  rst eco- Stena Icemax Heavy Industries (SHI) main shipyard shippers. To date, we have delivered friendly ship by developing LNG and is located on Geoje Island, just o 797 ships. In 2005, SHI implemented hydrogen fuel cells, superconduction the southern coast of the Korean a zero tolerance policy to ensure electricity-powered motors and peninsula. The ultra-modern Geoje quality and, since then, we have cables, and carbon dioxide collection shipyard boasts three dry-docks delivered 344 defect-free ships, technology. We have applied some and  ve  oating docks, all supported a record unmatched by other of the developing green technologies by an integrated and automated global shipbuilders. to 13,000 TEU-class container ships, production system that ensures and simulations suggest greenhouse defect-free vessels. In 2012, we obtained orders of emission reductions of as much as USD 9.6 billion, including orders 30 percent. SHI designs, engineers, and builds a for nine drillships—making SHI, broad line of workhorse ships, ranging with its technological prowess Building just one eco-friendly from arctic shuttle tankers and and competitive advantage, ship that reduces greenhouse gas lique ed natural gas (LNG) carriers the undisputed world leader in emissions by such an amount to ferries and super-sized container drillship manufacturing. would equal the gases absorbed by ships, as well as their navigational 12 million pine trees in a year. Using and control components. 49 such ships in a year would be like planting 588 million pine trees.

98 99 In 1988, Samsung Total Petrochemicals was established in August 2003 as a joint venture between Samsung and Total Group, a global energy and chemical company.

Samsung Total operates a large petrochemical complex, consisting PTA of 13 separate plants, all in Daesan, environment and implementing (Puriied Terephthalic Acid) Samsung Chungcheongnam-do, Korea. safety standards in the workplace Total Our output ranges from ole ns are our highest priorities. Intensive to polyole ns (polypropylene, measures have been taken to meet Petrochemicals polyethylene, etc.), base environmental safety regulations Co., Ltd. petrochemicals (styrene monomer, and to make employees fully aware paraxylene, etc.), energy products of environmental protection and (LPG, jet fuel, gasoline, etc.), and safety issues and best practices. We byproduct fuels, solvents, and other worked to build clean production Employees downstream petrochemicals used lines at our Daesan plant, and we in everyday life. Samsung Total also built an eco-friendly park at the will soon begin construction on a site—unique in the world chemical new aromatics plant at its Daesan industry. We are committed to being 1,400 Petrochemical Complex, to be a good corporate citizen through our completed by July, 2014. environmental protection e orts and our anti-pollution activities. Established in 1974, Samsung In 2011, Samsung Total developed Petrochemical has been a partner in 2012 Sales a world-scale production capacity the Korean petrochemical industry Billion USD of one million tons of key products, from the start. In 1980, we completed including ethylene. We are growing construction of the country’s  rst as a global chemical company as 100,000-ton puri ed terephthalic we operate our polypropylene acid (PTA) manufacturing plant. By 7.2 compound plant in Dongguan, China, localizing the production of PTA, a along with six sales branches in raw material used in the polyester our experience in management, we China, Japan, Singapore, and other Samsung  ber business, we provided a have become a PTA solution provider locations. Protecting the natural Tel: 82 2 3415 9499 Petrochemical breakthrough opportunity for the in the development of new PTA Fax: 82 2 774 2727 development of Korea’s key industries manufacturing processes and related www.samsungtotal.com Co., Ltd. and acted as a driving force in products. In 2007, Samsung acquired the country’s economic growth. the shares of its former joint venture Samsung Petrochemical has grown company, creating an opportunity for as a global PTA manufacturer by business expansion. Employees PP (Polypropylene) producing one of the world’s largest outputs of PTA2.0 million tons Our company embodies a new a year. In 2013, we enhanced our corporate culture focusing on 409 market competitiveness by adding challenge, creativity, and trust—and new production lines for the formic our employees have joined together acid (FA) used in leather production, to share and promote this vision. dyeing textile, animal feed, etc., and Our thirty-plus years have been 2012 Sales the benzoic acid (BA) used in food characterized by challenges and Billion USD antiseptic, mordant, etc. innovations. As a result, we have grown as a global petrochemicals Even as we grew, our innovations manufacturer. Today we are in management and di erentiated preparing to step up to an even 2.2 customer service, aimed at higher position as a global chemical developing our company from a B2B and energy enterprise. to a B2C, were recognized by major management consulting institutions Tel: 82 2 2255 0326 in Korea and abroad. Building on Fax: 82 2 755 7564 www. samsungspc.com

100 101 Samsung Fine Chemicals has grown Samsung into a chemical industry leader Samsung Fine Chemicals through steady growth in areas BP Chemicals ranging from General Chemicals and Co., Ltd. Fine Chemicals to Electronic Chemical Co., Ltd. Materials and Eco-friendly Renewable Energy. Samsung Fine Chemicals’ General Chemicals have been key to Employees Employees the growth of Korea’s heavy and chemical industries. Its Electronic 1,122 Chemical Materials business supplies basic materials to the burgeoning IT 193 industry, while its Fine Chemicals division has reinforced the company’s 2012 Sales competitiveness and stable growth. Billion USD 2012 Sales Samsung Fine Chemicals works to Million USD create customized high-value-added materials through advanced material 1.27 technology. Our mission drives us to 30kg jerry cans ceaseless innovation as we work to 321 of acetic acid create richer, more convenient, and smarter lives through advanced Tel: 82 2 2255 0700 technology. We also strive to provide Samsung BP Chemicals, a joint venture The safety of our employees and the The dedication of our employees Fax: 82 2 2255 0710 Tel: 82 2 2255 0900 better-quality materials to meet of Samsung and BP, is one of the world’s protection of the environment are of combines with our history of www.sfc.samsung.co.kr Fax: 82 2 2255 0996 customer needs, always staying leading producers of value-added paramount importance to us. We are achievement and our impressive www.samsungbp.co.kr one step ahead of our competitors.  ne chemicals such as acetic acid and committed to producing the most safety record to make Samsung BP hydrogen. We produce 570,000 tons competitive products in a secure and Chemicals one of the most competitive In a bid to solidify strategic business of acetic acid annually, which is used safe environment. To do that, we follow manufacturers in the world. and lay the foundation for steady directly and indirectly as a raw strict safety guidelines, including our innovation, our company completed material in producing  ne chemicals distinctive “4 No” policy: no smoking, production facilities for Mecellose®, such as vinyl acetate monomer (VAM) no alcohol, no accidents, and no AnyCoat®, and Toner for color laser and PTA, as well as solvents, pigments, illegality in the workplace. We believe printers. In addition, we are securing dyes, and aromatics. We are proud to that safe operations are key to future growth engines through be Korea’s only producer/seller of successful business. expansion into Eco-friendly acetic acid. Since being established Renewable Energy Materials, in 1989, Samsung BP Chemicals has Every day, Samsung BP employees put including Bio-degradable Polymers, grown into a global company with forth their best e orts for improving Polysilicon, and Active Materials for best-in-class performance achieved the production process, developing Rechargeable Batteries. through innovative activities and total alternative raw material sources, and productivity maintenance programs. helping the company to become more Our employees work to make Samsung cost-e ective. As a result, we have Fine Chemicals a world-leading expanded production capacity to chemical company. They implement become a market leader. Over the past innovations so that our company 20-plus years, Samsung BP has had can achieve excellent results in all an outstanding market performance, divisions, including sales, human Ulsan O ice and we are working to achieve our resources, corporate culture, and challenging targets in the current systems. With the dedication of our di cult business environment. employees, Samsung Fine Chemicals will continue to work toward our goals and strive to meet the needs of all of 102 our customers. 103 Since the launch of its aircra engine and  lm camera businesses in 1977, Samsung Techwin has consolidated its top position in the Korean precision machinery industry, expanding into a range of business  elds, including image-based monitoring systems, electronic parts assembling equipment, and ground Defense Solutions Network Security Samsung weapon systems. Our defense solutions have played Solution Techwin a pivotal role in building the combat Security Solutions capabilities of the Korean army Co., Ltd. We seek to provide optimized through its ground weapon system security solutions for every business. The K9 self-propelled part of our lives, from home to howitzer, developed by Samsung critical infrastructure, including Techwin, has been supplied to Employees transportation, communications, the Korean army and exported to  nance, power plants, and oil and foreign countries, demonstrating its gas facilities, with high-performance superiority, and our K10 robotized 6,017 cameras, intelligent video analytics ammunition resupply vehicle has technology, integrated monitoring earned worldwide recognition and control systems, access control for its excellent performance and systems, unmanned surveillance functionality. Samsung Techwin 2012 Sales robot systems, and other state-of-the- has stayed at the cutting edge of Billion USD art technologies. Further, we plan to military defense technology with expand this division’s business into the development of unmanned the  elds of building automation and solutions such as defense robots and 2.94 energy management solutions. remote-controlled weapon systems. Power Systems As today’s social environment This division encompasses our becomes more and more complicated, aircra gas-turbine engine and there are ever-increasing safety Tel: 82 70 7147 7000 turbo machinery businesses. It also requirements for protecting Fax: 82 31 8018 3900 supplies compressors and gas-turbine individuals and communities from www.samsungtechwin.com packages that are used as core energy the risk of accidents, crimes, and equipment in ships and in onshore terrorism. In addition, with the and o shore plants. This division is depletion of energy resources and working to help Samsung Techwin the seriousness of environmental evolve into a total energy solution problems, we place great emphasis provider, by developing large-scale gas on the expansion of new renewable turbine generators for power plants. energy sources, as well as the e cient use of existing energy sources. Intelligent Machinery & Solutions Based on mechatronics and In response to these changes, we integrated control system at Samsung Techwin will use the technologies, our Intelligent experience and world-leading Machinery & Solutions business technologies we have gained over the is quickly becoming a top-tier past three decades as we continue to business leader. This division work both to make our company a supplies advanced solutions for safety and energy solution leader, and electronics assembly, with in-line to make the world a safer and more systems that include chip mounters, convenient place to live. screen printers, and inspection machines. We plan to expand into the business-solution areas of designing, building, and managing entire manufacturing processes, as well as creating manufacturing equipment with robot technology gra ed onto manufacturing process automation 104 and control systems. 105 Our marketing campaigns have Another growth opportunity is in the made a powerful impact on the high net worth market. This segment insurance industry. For instance, in consists of some 150,000 Koreans March 2007, Samsung Life launched with combined  nancial assets of a campaign on the theme of “Life about USD 440 billion (KRW Insurance Protection Awareness,” 490 trillion)—potential buyers of which communicated the importance annuities and life insurance as they of life insurance in a humorous and seek to preserve their wealth and , a Fortune creative yet powerful way. pass it cost-e ectively to their heirs. Samsung Global 500 company, is South Korea’s Life Insurance largest and most prominent insurer. The immense success of the Finally, Samsung Life is evaluating Its headquarters are situated across campaign not only inspired overseas opportunities. We have Co., Ltd. from Namdaemun, a historic gate consumers to seek out agents and a number of employees with vast located in the heart of Seoul. Our visit branch o ces, it also in uenced international experience to help lead principal products include life and other insurance companies. In time, our expansion into emerging markets health insurance, annuities, and other the campaign became an industry- in the next few years. Employees  nancial services. wide marketing e ort. Samsung Life dedicated signi cant Founded in 1957, the company In 2008, Samsung Life launched resources in support of these new 7,031 grew quickly, attaining a number two new products: Future 30+, in the strategies in 2011. Building on our past one position a er just 18 months protection category, and Freedom success, we delved into the minds in operation. In 1963, it was 50+, an annuity. These o ered and hearts of our customers and our incorporated under Samsung another way to push the boundaries community. Our  nancial strength 2012 Sales Group. Since then, Samsung Life of the brand and to di erentiate and stability are well established; Billion USD Insurance has maintained its ourselves. The marketing campaigns with our new brand platform, “Love market leadership in the industry for Future 30+ and Future 50+, in Us,” we build on these to connect through product innovation, combined with years of strong emotionally and communicate caring marketing, and distribution. promotion, have ensured that our in a warm, human manner. Our 26.98 brand is known for reliability products help protect what is most In 1986, the company opened and trust. important to people everywhere— representative o ces in New York their children, spouses, and loved and Tokyo. It has expanded in In May 2011, Samsung Life entered ones. What is more loving and Tel: 82 2 1588 3114 overseas operations through joint a new and exciting phase of growth enduring than the gi of insurance? Fax: 82 2 751 6165 ventures, in Thailand in 1997 and in when Park Keun-he stepped into The “Love in Us” campaign celebrates www.samsunglife.com China in 2005. In 2006, the company the role of CEO. A longtime leader the fundamental human quality of became the  rst life insurance of Samsung Group who has served empathy, showing how Samsung Life company in South Korea to achieve as CEO of Samsung China and helps people feel more secure about KRW 100 trillion in assets. On , Mr. Park brings years their families and their future. May 12, 2010, Samsung Life of experience and a deep sense of the Insurance went public in the largest Samsung values of determination and Young Samsung Life Cafe IPO in South Korea’s history. innovation to our division. He has initiated three strategies designed to As the largest insurer and one of fuel growth. the oldest insurance companies, Samsung Life is a recognized and First, Samsung Life will focus on the trusted brand in Korea. Our name is retirement segment and annuities. synonymous with  nancial strength The number of Koreans between the and stability. Over our history, we ages of 40 and 60 is expected to be at have worked to build and reinforce least 15 million for the next 10 years. our brand equity, positioning our This represents a demographic sweet company as the most reliable spot for annuity products, presenting  nancial brand. a huge growth opportunity.

106 107 To growTo g ritsow business, its busin eSamsungss, Sam sFireung F&M FFoundedounded in in 1 1988,988, SamsungSamsung Card Card is a SamsungSamsung & Marinefocus efocusess on th eon e letheme elementsnts that a re core to SSamsungamsung leisa dain leadingg credi tcredit card ccardomp companyany in Ko rea. FireFire & &Marine Marine thati tares c ocorempe totit iitsve ncompetitiveness:ess: continued s ound CCardard CCo.,o., Ltd.Ltd. Ains oKorea.f Mar cAsh 2of0 December12, Sams u2012,ng C ard continuedoperat insoundg per foperatingormance, unparalleled seSamsungrves mo rCarde tha servesn 2.4 mmoreillion than indiv idual InsuranceInsuranc e performance,risk-based unparalleled capitalizatio nrisk-based, and sup erior m10.6em bmillioners thr individualough its ne memberstwork of 2.2 Co., Ltd. capitalization,risk mana gandem esuperiornt. risk through its network of 2.2 million Co., Ltd. management. EEmployeesmployees aa llia nliatedces w merchants.ith global n Throughetworks, inalliancescluding V withisa a globalnd Ma snetworks,terCard, we Overre thecor dpasted r e vveen years,ue gro thewth company at a pincludingrovide com Visapre handens iMasterCard,ve credit car d EmployeesEmployees recordedcomp orevenueund ann growthual gro watt ha rate of 12.5 sewerv iprovideces to o comprehensiveur customers so credit they can compound annual growth rate of 22,761,761 ecardnjoy servicesthe conv toen ourienc ecustomers, widespre soad 12.5 ppercentercent. andWe am netain tproaine dt growthstrong growth they can enjoy the convenience, of 10.8des percent.pite the iWencr emaintainedasing pene tration Cwidespreadard around acceptance,the world. and bene ts 5,614 stronglev egrowthl in Kor edespitean ins utheran increasingce. Samsu ng of Samsung Card around the world. 5,614 22012012 SalesSales In addition to a wide range of basic penetration level in Korean insurance. BillionBillion U USDSD Samsungservic eFires th &ro Marineugh thr eoe ersma ain business cInre dadditionit card se tor vaic widees, in rangecludin gof c basicredit broadse grangement ofs— insurancegeneral in sservicesurance, pcrediturcha scardes, c services,ash adva includingnces, and credit 201220 Sales12 Sales throughlong -threeterm maininsura businessnce, and auto cpurchases,ard loans, wcashe pr advances,ovide uniq uande a ncardd BillionBillion USD U SD(consolidated (consolida basis)ted basis) segments—generalinsurance. 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In partic boostular, w salese ar e Tel: 82 2 1588 5114 includesinsur aprotection-typence products, a productsnd savin gs wwhileorkin greducing to enha ncosts.ce cu Inst oparticular,mer insigh ts Fax: 82 2 758 4066 thati ncoversuran life/healthce such a sinsurance, annuities and bwey f osarete workingring mar ktoe tenhance-sensing customerand www.samsungire.com propertysavin ginsurances product sproducts,. and combined. Samsung Fire & Marine’s & Poor’s raised the outlook on the cinsightsustome rby-lin fosteringking capa market-sensingbilities. We are savings insurance such as annuities local solvency (risk-based capital) long-term  nancial strength rating aandlso dcustomer-linkingeveloping new g rcapabilities.owth engine s and Ksavingsorea’s au products.to insurance market has ratio as of December 2012 was 436 to A+ (positive) from A+ (stable). This We are also developing new growth been highly competitive, recording a percent, well above the industry is the highest rating among Korean menginesarketin gby te introducingchniques des advancedigned to combined ratio exceeding 100 percent expand our business in the global SamsungSamsu nFireg F i&re Marine & Mari isne the is tleadinghe lead ing Korea’s auto insurance market has average of around 200 percent. companies (excluding government  nancial marketing techniques market. propertyproper tandy an casualtyd casua ltinsurancey insuranc e been highly competitive, recording and public enterprises). designed to expand our business in competitive environment persists, companycompa niny Korea.in Kore Witha. W iath wide a wi derange ran ge a combined ratio exceeding 100 The company’s proactive risk the global market. Samsung F&M has outperformed In March 2011, Samsung Card opened of productsof produc andts a nservices,d servic ewes, wprovidee prov ide percent over the past  ve years. management system is comparable to Looking ahead, Samsung Fire & the market by creating a loss ratio a new chapter in our business, with totalto triskal ri ssolutionsk solutio ntos tprivateo priva tande an d While the competitive environment that of global insurers; we emphasize Marine has embarked on an overseas In March 2011, Samsung Card opened advantage of 3%p to 4%p over the increased focus on best-in-class corporatecorpora customerste custome inrs thein t hdomestice domes tic persists, Samsung Fire & Marine has proactive risk control action through expansion plan, with a vision toward a new chapter in our business, with market. Record growth in the online customer service, as we appointed anda noverseasd overse amarkets.s marke Foundedts. Found ined in outperformed the market by creating early detection of potential risks. increasing revenue from the overseas increased focus on best-in-class auto business has also helped maintain our new CEO, Chi Hun Choi, a globally 1952,19 the52 ,company the comp todayany to maintainsday maint ains a6 5loss ratio advantage of 3%p to 4%p Our risk management committee market. The company’s long-term customer service, as we appointed 65 regional o ces, 678 sales o ces, overo theur e market.xcellent Recordloss rat growthio recor din. and ERM department stress the plan is to increase the revenue reourco gnewnize dCEO, lead Choier. U Chi-hun,nder Mr. aC globallyhoi’s Samsung F&M has maintained stable direction, we are committed to and2 626.8.8 tthousandhousand ssalesales aagentsgents acrossacross ththee online auto business has also importance of direct communication contribution of the overseas business recognized leader. Under Mr. Choi’s and superior capitalization over the creating new value, with the mindset thec ocountry.untry. S Samsungamsung FFireire && MMarinearine also helped maintain our excellent loss within the  rm and continuously from the current 2 percent to 18 direction, we are committed to that every thought and action alsoop operateserates in inov overseaserseas m marketsarkets t hroughratio record. deliver current risk issues to percent over the next decade. creating new value, with the mindset share of 27 percent, the company’s throughits six itssu bsixsid subsidiaries,iaries, seven sevenbranc hes, senior management. that every thought and action Number Cards branches, and seven representative Samsungcapita Firel and & s uMarinerplus a hasmo unted to Samsung Fire & Marine also actively leshouldveragin beneg soc tia ourl me customers.dia channe Wels to are USD 7.8 billion (KRW 8.4 trillion) in help facilitate communication with o acesrou aroundnd the wtheor ldworld.. maintained stable and superior In 2011, re ecting the company’s engages in addressing environmental, leveraging social media channels to capitalizationDecembe rover 201 the2— pasta to ta vel g ryears.eater thaexcellentn performance and positive social, and governance issues ohelpur cu facilitatestomers communicationas we work to b withuild Withth ae premiumrest of al lmarket Korean share non- lioffe 27 in suranoutlook,ce A.M. Best, one of the throughout its business. Through our customers as we work to build percent,com pthean iecompany’ss combine capitald. Sam andsun g F&Mlongest-established’s worldwide sustainable management, the oarg transparentanizational c unanciallture. A systems alway ands, w e surplusloca lamounted solvency (toris USDk-ba 7.8se dbillion capita l) rainsurance-ratingtio companies, assigned company strives to create long-term worganizationalill provide top- culture.quality seAsr valways,ices tha wet (KRWas 8.4of Dtrillion)ecemb iner December2012 wa s2012— 436 perSamsungcent, Fire & Marine a rating value for all stakeholders. ewillxce eprovided custo mtop-qualityers’ expe cservicestations wthathile a totalwe greaterll above than the inthedu sresttry ofav eallra ge of of A++ (superior), its highest credit eexceednsuring customers’the highes texpectations integrity. while around 200 percent. 108 Korean non-life insurance companies rating. In addition, in 2012, Standard ensuring the highest integrity. 109 For the third time in a row, we Established in October 1999, SVIC has have been chosen as the lead USD 976 million under management fund manager of the Government and has made equity investments Investment Pool for Korean Public globally, delivering both strategic and Funds by the Ministry of Strategy  nancial returns. Our investment and Finance. In recent years, we strategy closely aligns with the led the market, and we continue to Samsung Group’s major technology increase market share. Our assets initiatives. We invest in components under management increased by USD (semiconductors, sensors, etc.), digital Samsung Samsung 11.9 billion (KRW 13.5 trillion) in the Samsung media (consumer electronics, mobile Securities Asset last  scal year, even in the midst of Venture so ware, etc.), display technologies, challenging market circumstances. We clean technology (solar, LED, battery, Co., Ltd. Management recorded USD 123.4 million (KRW 137.1 Investment etc.), and biotech companies. Co., Ltd. billion) in sales and USD 37.6 million Corporation (KRW 32.4 billion) in pro ts before tax, SVIC’s corporate venture investment despite a substantial increase in costs activities provide Samsung Employees associated with expansions in sta a liates with access to innovative Employees and overseas investment. Employees technologies around the world, allowing them to maintain leadership 3,112 Samsung Asset Management is in the marketplace and to incubate striving to become one of Asia’s new business opportunities. Also, 230 top asset management companies 45 we guide our portfolio companies to by 2015. As a  rst step toward this appropriate Samsung business units FY2012 Net Revenue goal, in September 2009 we won an and help establish partnerships and Million USD investment advisory mandate for collaborations. 2012 Sales a Korea equity fund from Nomura 2012 Sales Million USD Asset Management, the largest Million USD In 2004, we expanded overseas,  nancial conglomerate in Japan. establishing our U.S. o ce in San 869.9 This marked the  rst time that our Jose, California. In 2010, we further asset management expertise was expanded our global presence 123.4 acknowledged by foreign investors. 22.84 by opening o ces in the United Kingdom and Japan. With these Tel: 82 2 2020 8000 Following this success, we launched new o ces, we established rapid Fax: 82 2 2020 8097 Tel: 82 2 3774 7600 another Korea equity fund in Japan, Tel: 82 2 2255 0299 and intimate channels between www.samsungsecurities.com Fax: 82 2 3774 7633 in cooperation with Sumitomo Mitsui Fax: 82 2 2255 0288 Samsung and the local venture www.samsungfund.com Asset Management and Nikko Cordial www.samsungventures.com capital communities. Our Silicon Securities, and we have also been Valley o ce boasts a strong network selected as an investment manager with top-tier venture capital  rms. Samsung Securities is a leading Since the adoption of our wealth advisory group deliver high- Headquarters by Korea Investment Corp. for its investment banking and securities management strategy in 2003, quality  nancial consulting and the Samsung Asset Management is the greater China equities. In addition, Samsung Venture Investment SVIC is widely recognized as a company with a focus on wealth Samsung Securities has been a leader di erentiated products and services top asset management company our excellence was once again Corporation (SVIC) is the corporate leading corporate venture capital management and  nancial advisory in the domestic wealth management that are most suitable for our clients. in Korea, managing USD 114.5 recognized when we were selected venture capital arm of Samsung  rm. Our seasoned venture capital services. The company is at the market, with more than 1,000 Our investment banking serves the billion (KRW 127.2 trillion) in assets as the discretionary investment Group. We focus on sourcing professionals have years of proven forefront of Korea’s  nancial market,  nancial advisers. With client assets  nancial needs of domestic and as of March 2013. We provide manager for a Korea equity fund strategic investment opportunities expertise in deal structuring and o ering a full spectrum of services of KRW 117 trillion, the company international corporations,  nancial investment trust and mutual by China Investment Corp., one for Samsung Group, with dedicated risk management, leading to multiple and products, including brokerage boasts nearly 80,000 high net institutions, and governments by fund management to retail and of the world’s top  ve sovereign venture investment professionals exits that are strategic and  nancially for securities, derivatives, and worth individual clients—the o ering strategic advising, equity and institutional clients. We are also wealth funds. Clearly, we are gaining covering key technology areas leveraged to bene t our limited commodities; underwriting and highest number in the domestic debt underwriting, and structured the sole manager of the Asian recognition in the region as the  nest across the globe. partners. Our win-win strategy for M&A advice; and sales and trading securities industry.  nancing. For institutional investors, Bond Fund, an investment vehicle investment partner in Asia. both Samsung and the venture of diverse  nancial instruments, we provide fundamental research, launched by eight Asian central community makes SVIC a key link such as mutual and hedge funds, We have an extensive business investment advice, securities lending, banks in a move to promote the Like many other Korean  nancial between innovation centers and  xed income products, over-the- network with 104 local branches product structuring, and execution development of domestic and institutions, we are constantly Samsung Group. counter derivatives, trusts, wrap and overseas o ces in Hong Kong, across all signi cant Korean products. regional bond markets. Our market- adapting to changes in the business accounts, and retirement solutions. London, New York, Tokyo, and Beijing, beating performance is driven by environment. No matter the market providing a solid framework for We lead innovation in capital markets a value investment philosophy that conditions, client interests and delivering comprehensive  nancial with persistent challenges, satisfying prioritizes risk management over our  duciary duties as an asset solutions to individuals, institutions, the  nancial and investment needs returns. This strategy is based on management company are always and corporate clients. In wealth of clients and working to achieve our rigorous research carried out by at the core of our business. management, a team of committed vision of becoming the number one our skilled in-house research team, private bankers and a specialized securities company in Korea. coupled with the unsurpassed 110 expertise of our fund managers. 111 The Samsung C&T Engineering and Construction Group provides clients with peerless products and services in core product areas: skyscrapers, high-tech manufacturing complexes, roads and bridges, ports, energy and nuclear power plants, and residential housing—all areas that symbolize state-of-the-art Samsung construction technology. Samsung C&T Engineering Always at the forefront of the Corporation industry, we have constructed two Co., Ltd. of the world’s tallest skyscrapers, Malaysia’s Petronas Twin Tower and the Burj Khalifa in the United Employees Employees Arab Emirates. We also designed and constructed the Incheon Grand Bridge—an accomplishment 10,657 hailed as a major milestone in the 8,811 history of bridge construction. As an award-winning contractor for the construction of the Braka Nuclear 2012 Sales Power Plant in Abu Dhabi, we 2012 Sales Billion USD (consolidated basis) continue to break new ground as Billion USD we expand our business in areas such as mining and healthcare. India, OPaL DFCU & AU 22.5 Going forward, we will grow as a 10.7 Project total construction company that manages every step of a project, from planning and design, to procurement, For more than 40 years, Samsung With our global workforce rising Samsung Engineering’s expertise Tel: 82 2 2145 2114 operations, and maintenance. As a Tel: 82 2 2053 3000 Engineering has excelled as the 21 percent each year and revenues in the non-hydrocarbon business Fax: 82 2 2145 3114 total solutions provider, we are fully Fax: 82 2 2053 3339 foremost and largest Korean increasing at 37 percent per year includes power, industrial, and water www.samsungcnt.com committed to completing all projects www.samsungengineering.com engineering company, specializing since 2008, the company is also one treatment plants. Recently, Samsung safely and on schedule, within the in engineering, procurement, of the fastest-growing EPC contractors. Engineering rapidly increased required budget and based on the construction and commissioning diversi cation of its services in this highest levels of engineering, quality of hydrocarbon, power, industrial Samsung Engineering has a strong sector in global markets, a er being Established in 1938, Samsung C&T is control, and quality assurance. In the plant and machinery sector, U.A.E. and water treatment plants and and extensive track record with awarded major contracts for power the original company of the Samsung the company is seeing success in the Burj Khalifa facilities in the worldwide market. hydrocarbon facilities such as in GCC countries and the CIS region. Group. The company has developed The Trading and Investment Group thermal power generation business, With a global force of more than petrochemical, re nery, and gas In 2012, Samsung Engineering alongside the astonishing growth has developed the energy and an area in which we have built 8,800 employees located in the plant particularly for ethylene, EG, successfully entered the Kazakhstan of the Korean economy, and in minerals business and the industrial our competencies while gradually Middle East, India, Southeast gas separation, and re nery plants, and Angola markets. 1975 was designated as Korea’s  rst materials business into new pro t increasing market share. We consider Asia, Central America, and South as well as fertilizer plants. Recently, general trading company. Samsung sources, gradually expanding our food resources and farm business America, Samsung Engineering is the company has focused its e orts C&T conducts complex trading and market share in these areas. In energy to be next-generation growth engine an internationally recognized leader on the hydrocarbon upstream investment operations, and following and minerals, we are concentrating businesses. As a result, the company in the global plant market. With business, and it has been awarded a 1995 merger with Samsung E&C, on coal and copper. We are also is taking a phased approach to advanced technological and project several gas oil separation plant our world-class enterprise now has expanding the trading of rare metals, developing these areas. management expertise, along with contracts. Samsung Engineering is two branches—the Engineering and as well as developing oil and gases a spirit of hard work and dedication, also expanding its business market Construction Group and the Trading as stable pro t sources. As we work toward our goals, we Samsung Engineering has established by venturing into new countries and and Investment Group. plan to build our global operations solid partnerships with the world’s it has successfully entered Bolivia for In the industrial materials sector, and risk management systems, largest oil companies. Our company the fertilizer plant in 2012. In terms the company is actively managing and foster key talents, in order to has a reputation for delivering of external recognition, Samsung risk in response to market transform the company into a true projects on time and safely, also we Engineering’s Bapco Lube Base Oil uncertainties. At the same time, we global value creator. use the latest innovations to create Project in Bahrain and its Ma’aden are building a stable supply base industry-leading facilities. Ammonia Project in Saudi Arabia by increasing our high-added-value were honored with MEED Quality inventories and reinforcing our Awards for outstanding performance sourcing competencies. in 2012 and 2013, respectively. 112 113 From its start as the parent company Our chemicals business accounts for of the Samsung Group in 1954, Cheil the largest portion of the company’s Industries has engaged in continued total revenues. In 2012, construction corporate transformation, and has on our second polycarbonate plant 10 Corso Como Seoul grown alongside the Korean economy, was completed, and this expansion Psy’s shopping place in ‘Gentlemen’ gains worldwide attention. Selected as ‘The Fashion Spot to Visit’ by The New York Times, leading the market. We launched the has improved our economies of scale Financial Times, and others. Hallyu fashion leader collaborates production of fabrics back when the to increase pro tability through with BigBang, Girls’ Generation and other top K-pop stars. domestic manufacturing industry was better cost competitiveness. We are not yet fully established, intending prepared for continuous growth Cheil to localize the production of woolen and will continue to lead the high Industries Inc. textiles. Following this, we undertook value-added market, strengthening a new transformation by moving into our specialized technologies in the fashion industry in the 1970s; new business areas such as super Cheil Industries then grew into Korea’s engineering plastic and membranes. Employees leading fashion company. The electronic materials business is However, we were never complacent; an area of strong growth. Its revenues we diversi ed our business portfolio accounted for only 8.3 percent of the 4,869 in the 1980s to include chemicals. By company’s total revenues in 2005, developing such synthetic resins as surpassed the KRW 1 trillion mark ABS and PC, we enhanced our business for the  rst time in 2009, and in 2012, competencies and established a highly brought in around 30 percent of our 2012 Sales competitive market position. We revenues, leading the company’s Billion USD went further in the 1990s, and entered overall growth. In 2011 and 2012, the electronic chemical materials operating income in this division business, involving the production of accounted for 52 percent of the 6.0 semiconductor and display materials. company total, playing a pivotal role We have thus succeeded in adopting in corporate pro tability. a strategic, multidimensional management system. We are reorganizing our product Tel: 82 31 596 3114 portfolio and preparing for the new Fax: 82 31 596 3088 In the 2000s, Cheil Industries markets such as OLED to maintain www.cii.samsung.com continued to grow through our high-margin and high-growth a diversi ed business portfolio that products to solidify our future growth encompasses chemicals, electronic drivers, thus becoming a leader in chemical materials, and fashion. We the electronic materials industry. are now seeking and building new businesses that will bolster our Renowned for its fashion business, future competitiveness, focusing on Cheil Industries has de ned the history developing mid- to long-term growth of Korea’s fashion industry. We have drivers that will continue our mission developed the nation’s leading brands of embracing change and innovation. in men’s wear, casual wear, and Based on our belief that we can shape women’s wear such as a better future by taking on challenges, and Galaxy. Recently we have been Cheil Industries is developing into a expanding our business to include global top-tier company. accessories, specialty store retailers of private label apparel (SPA), and outdoor wear. Moreover, we are building our brands in the global market, focusing on China, in order to become a truly global fashion company.

114 115 Samsung is a leader in resort management, food service, and engineering and asset management. Our , Korea’s premier resort complex, includes the Everland theme park, Caribbean Bay water park, Glen Ross Golf Club, and Homebridge vacation condos. Everland was listed by Forbes as one In engineering and asset Samsung of the world’s top four theme parks management, Samsung Everland Everland Inc. in 2006, and Caribbean Bay was provides eco-friendly spaces selected as a Must-See Waterpark for buildings and o ces for our by the International Association of customers, improving the value of Amusement Parks and Attractions property assets. We design gardens Employees in 2008. and golf courses that are both beautiful and environmentally Our parks o er many exciting rides, friendly. We build high-tech industrial 5,389 notably TExpress, selected as the plants and buildings using our know- world’s most thrilling wooden roller how in building engineering. And we coaster in a recent poll conducted help prepare for all conceivable man- by roller coaster guru Mitch Hawker made and natural disasters to protect The Shilla Seoul 2012 Sales of the United States. Our newest lives and property. Our experience Billion USD ride is Lost Valley. Riders travel on in managing properties has made an amphibious vehicle through a us experts in energy e ciency. We , Korea’s premier travel The Shilla Hotels and Resorts is a stunning “long-forgotten” wilderness continue to meet emerging business Hotel Shilla retailer and hospitality provider, world-class hospitality brand that  lled with exotic animals, including opportunities in new and renewable Co., Ltd. serves discerning customers with owns and operates two Shilla hotels, 2.62 elephants, rhinoceroses, gira es, energy, enabling us to provide our duty-free shopping and  ne hotels. in Seoul and Jeju. Our hotels boast and more. The one-of-a-kind safari customers with state-of-the-art impressive facilities, impeccable adventure fosters an appreciation of solutions that maximize the value Shilla Duty-Free stores, with branches service, and a time-honored tradition the beauty and diversity of nature. of their properties. Employees in Seoul and  ve other locations, plus of hospitality. Lost Valley Tel: 82 2 759 0290 an online store (www.shilladfs.com), Fax: 82 2 759 0109 In addition to our theme parks, we carry more than 500 world-famous Our  agship hotel, the Shilla Seoul, is www.samsungeverland.com also operate four of Korea’s most luxury brands. Our store at Incheon an internationally renowned premier prestigious golf clubs—Anyang 2,127 International, for example, is the  ve-star hotel, recognized for more Country Club, Gapyeong Benest,  rst-ever airport location for Louis than 30 years for its exquisitely Ansung Benest, and Dongrae Vuitton, and it also o ers many other personalized Korean hospitality and Benest Golf Club. contemporary brands exclusively. luxury service. As the only Seoul- 2012 Sales based member of the prestigious Billion USD (consolidated basis) In food service, Samsung Everland Our stores o er customers carefully Leading Hotels of the World, the Shilla creates enjoyable dining experiences. curated brand-name products Seoul maintains its reputation as the With scienti c menu evaluation and a level of service above and preferred address for royalty, heads and screening, as well as stringent 1.97 beyond the ordinary for the most of state, international celebrities, and distribution management, we are pleasurable shopping experience. sophisticated international business among the best in the business. We For our outstanding customer service and leisure travelers. continue to develop our advanced and innovative distribution, Shilla food service sector in our e orts Tel: 82 2 2233 3131 Duty-Free won the Presidential Award On the southern resort island of Jeju, to deliver distinctive products Fax: 82 2 2233 5073 in Korea’s Retail Award Ceremony, the Shilla Jeju presents the ultimate and service to a wider variety www.hotelshilla.net the  rst duty-free company to luxury resort experience. With of consumers. be honored. panoramic views of the Paci c Ocean, its exotic Mediterranean design and As we work to become a global spacious grounds, combined with our leader among travel retailers, we plan signature Korean hospitality, have overseas expansion in the coming made it a market leader on the island years. The  rst new location will be since its opening in 1990. at Changi International Airport Terminal 3 in Singapore.

116 117 S1 is one of the leading security Other successful products include In 2012, we entered the energy S1 businesses in Korea, serving some Secom V Premium, a smart management  eld with Enfra, a Corporation 45 million customers with our slogan, video monitoring control system monitoring system that assesses “For a Sense of Security.” Our vision is that can patrol a crime scene energy consumption and helps to become a global top-ten company, with the industry’s  rst two-way improve energy e ciency in new using our skills, honed since 1981, for communications and real-time video and existing buildings. And this Employees making customers feel safe, secure, technology, and SVMS, a state-of-the- year, we are going to enter another and comfortable. art video monitoring system that new  eld with a smartphone mobile can intelligently monitor an entire security service, Safe-Talk. We are constantly upgrading our building. In addition, our wireless 5,028 systems and products, working security system service, Secom Art, With these new products and services, to stay at the cutting edge of our and our new security system for plus ongoing research, S1 is working industry. At our unique technology multiunit residential buildings, Secom to become one of the world’s leading lab, more than 160 R&D employees Home Blackbox, are proving popular security solution service companies. 2012 Sales analyze data and develop new with customers. Million USD ahead-of-the-curve products. The face recognition technology that We continue to explore new was used at the G20 Summit applications for our security 830 in 2011 and the Nuclear Security technology. Zenie Call, a location Summit in 2012 is an example of searching service, is now o ered S1’s technical achievements. in the movable security service business. In network security, we Tel: 82 2 1588 3112 introduced Secom NS and a related Fax: 82 2 2131 8189 product for personal computers, www.s1.co.kr Secom PS.

Bridge of Life, Samsung Life Insurance Cannes Lions 2013: 1 Titanium, 2 Gold, 2 Silver & 4 Bronze Face Recongnition, Fingerprint Reader, and Vein Reader

Cheil Worldwide is one of the The year 2013 marks Cheil’s 40-year For the past few years, Cheil world’s leading integrated marketing anniversary. Over the past four Worldwide has expanded its footprint communications networks. decades, Cheil has expanded its focus to meet the global demand; invested Established in 1973 with headquarters beyond Korea’s borders, o ering a minority stake in Beattie McGuiness Employees in Seoul, Cheil’s thousands of global world-class brand management Bungay (BMB), a leading independent (as of June 2013) employees create ideas that move and communication services on a advertising agency based in London, brands, products, and people from global basis. Clients include many in 2008; acquired digital agencies nearly 40 o ces in 33 countries.* global brands born in Korea, such as OpenTide Greater China and the * Cheil’s ‘ideas’ are the starting points Samsung, , Skinfood, Barbarian Group in the U.S. in 2009; 3,094 of actual solutions to move markets Orion, and Amore Paci c. Local and bought McKinney in the U.S. and and customers immediately, leading clients are also varied: they include Bravo Asia, a boutique agency with clients to success, making customer’s the Deutsche Bahn, Germany’s o ces in Shanghai and Hong Kong, lives pleasant, helping to enrich national rail operator; Hennessy in 2012. 2012 Sales society. Cheil Worldwide moves the and China Mobile Communications Billion USD world with new, remarkable ideas. Corporation in China; and many Cheil’s creativity is world renowned, others, such as Adidas and Jaguar winning awards at international Cheil delivers innovative Land Rover in Italy, Bio Ritmo in festivals including Cannes Lions, communications strategies that drive Brazil, Audi and AIG Malaysia in CLIO, Spikes Asia, Dubai Lynx, AdFest, 2.1 business results through full-service Singapore, Greenpeace in Mexico, and E e Awards. The network advertising capabilities and beyond, Volvo and NC Housing in Thailand, enjoyed a stellar performance at the with specialties in shopper marketing, and Ralf Ringer and Baltika Brewery latest 2013 Cannes Lions International experiential retail design, PR, sports in Russia. Festival of Creativity, winning 21 Lions Tel: 82 2 3780 2114 marketing, and special events. including the Innovation Grand Prix, Fax: 82 2 3780 2423 Titanium, and four Golds. www.cheil.com

*Numbers include Cheil-branded o ices only.

118 119 In August 2012, Samsung Medical Since the opening of our cancer Samsung Economic Research Today, the Korean and global Center announced its vision for center in 2008, Samsung Medical Institute (SERI) is Korea’s foremost economy are entering a prolonged 2020. The slogan is “Happinovation Center has achieved a remarkable private-sector think tank. Founded period of uncertainty. Low growth 20x20.” By the year 2020, Samsung record in cancer treatment and in 1986, SERI has been Korea’s has become the norm, as sluggish Medical Center will pioneer medical research. In April 2013, to increase observer of record on the economy, domestic demand, high household innovations in the treatment of e ciency and strengthen our cancer business, and industry for 27 years. debt, trade protectionism, and 20 health problems. treatment systems, we upgraded the Today, SERI is a major resource for exchange rate pressures weigh on cancer center to a cancer hospital. business leaders, policymakers, and the nation’s economy. As Korea  nds Since opening in November 1994, As we work toward this goal, the Now we are working to make it one opinion leaders in Korea and beyond. its way forward, SERI will continue Samsung Samsung Medical Center (SMC) has medical center has already been of the top  ve cancer hospitals in Samsung SERI’s domestic website now has to be there to interpret, analyze, Medical Center been one of Korea’s leading medical recognized as the home of Korea’s the world. Economic 2.1 million readers, and its English and forecast events. SERI also will organizations. We operate three best treatment results. According (www.seriworld.org) and Chinese make further e orts to enhance specialized treatment facilities— to the Health Insurance Review In 2013, Kangbuk Samsung Hospital Research readership continues to grow. its competitiveness in harnessing Samsung Medical Center and and Assessment Service’s 2012 was recognized by the Korean Institute and analyzing information through Employees Kangbuk Samsung Hospital, both study on death rates a er surgery, National Health Organization as SERI has broadened its focus in new technology, including big data. in Seoul, and Samsung Changwon Samsung Medical Center is rated as a leader in stomach, colorectal, recent years, with reorganized In addition, SERI will strengthen Hospital in Changwon—plus two “outstanding,” the highest accolade, and liver cancer surgery. Other research departments in industry its network both at home and abroad 7,650 research institutes, Samsung Research with the lowest death rate among top innovations at the hospital include Employees and strategy, and new departments as it continues to devote itself to for Future Medicine and Samsung general hospitals in stomach cancer, a new combined treatment system on the  nancial industry and its mission of being Korea’s leading Social Mental Health Institute, as well colorectal cancer, and liver cancer that improves the outlook for chronic corporate citizenship, in addition to think tank. as the surgery. In addition, its patients have diseases, and a groundbreaking its continuing focus on the Korean School of Medicine. the lowest recurrence rate of cancer mental health laboratory designed and global economies, public policy, Tel: 82 2 3410 0200 184 in Korea. to serve businesses. This lab, the  rst and human resources. Fax: 82 2 3410 3284 Working with other medical facilities, of its kind in Korea, is sure to make www.smc.or.kr we maximize the synergy of our This year, Samsung Medical Center, a positive impact on the mental SERI’s ongoing globalization e orts partnerships, o ering a new model for working with Medipost, achieved a health of o ce workers. Tel: 82 2 3780 8000 have brought the opening of a branch growth in Korea’s medical industry. global medical research milestone: Fax: 82 2 3780 8005 o ce in Beijing and a joint research Samsung Medical Center is widely developing the world’s  rst cartilage- Working to achieve their vision of www.seri.org center with the European Union, recognized for its excellence in regenerating allied stem cell becoming the leading hospital in www.seriworld.org as well as the launch of an English- patient care, research, and education. treatment, the Cartistem. The medical southeastern Korea, Sungkyunkwan language journal, SERI Quarterly. For the past thirteen years, it has center also introduced Hunterase, University Samsung Changwon ranked number one in national a new and greatly improved Hospital employees supported our ratings, including the National treatment for Hunter syndrome, slogan, “Start for a New Hospital.” Customer Satisfaction Index. developed in association with Green With our emergency medical center Cross. Hunterase is a breakthrough in Gyeongsangnam-do, Korea’s treatment, more e ective and safer southeast province, the hospital ranks than the only other treatment in the top 40 percent of hospitals currently available for this rare across the country, and last year it disease. And the Hunterase treatment received a commendation from the protocol allows patients to receive Ministry of Health and Welfare. Our localized care. new disease-characterized medical center manages treatment for stroke, Because of these remarkable results cardiovascular, digestive, and other and many others, the number of health problems that may require foreign patients we serve is increasing ongoing care. For the past three years every year. In May 2012, the Ministry in a row, our facility has been named of Health and Welfare announced a top stroke treatment center by that the Samsung Medical Center Stroke Optimal. is Korea’s most popular medical destination among foreign patients. Building on these successes, Samsung We are also considered a world- Medical Center will continue to focus class training facility for health care its resources on becoming a premier professionals; we recently provided medical facility — not only for patients training for 68 members of the in Asia, but from around the world. medical community from Mongolia.

Samsung Comprehensive SERIWorld.org: 120 Cancer Center SERI's Global Site 121 With the support of Samsung Group, the Lions have been an integral part of building a prosperous Korean professional baseball league. The team recently announced that construction will begin on a new stadium in 2013, to be completed in time for the 2016 baseball season. Samsung It will be the largest in Asia. Lions The team’s  eld manager, Ryu Joong Il, is a former all-star shortstop; he spent his entire 13 seasons with the as a franchise star. Employees In 2011, he became the thirteenth manager of Samsung Lions. Under his guidance, the team had a very successful inaugural season, with a 34 Triple Crown accomplishment: the Lions  nished in  rst place for the regular season, won the championship, and triumphed at the Tel: 82 53 859 3114 2011 Asian Series, becoming the  rst Fax: 82 53 859 3118 team not located in Japan to win the www.samsunglions.com tournament since its inception. In 2012, the team  nished in  rst place during the regular season, and was Incheon Phase I Facility crowned the Korean Series champions The Samsung Lions Baseball Club is for the second year in a row. Korea’s leading professional baseball team, and one of the original six Our management is working to Established in April 2011, Samsung is committed Our  rst facility is truly a one-stop In this newest chapter of the teams that formed the Korea Baseball globalize our marketing identity Samsung BioLogics aims to become a leader to process development and shop that contains three upstream Samsung Group story, our most Organization (KBO) in 1982. Since through links with such famous BioLogics in the biopharmaceutical industry. manufacturing of biopharmaceutical suites, a downstream suite (with immediate goal is to alleviate those early days, the Lions have clubs as Japan’s Yomiuri Giants. The Samsung has a long and rich history products for clinical and commercial pre- and post-viral segregation), su ering brought about by disease compiled an impressive record, team’s ultimate goal is to be the best of development and manufacturing purposes. Our customer-oriented a  ll-and- nish suite, and a and sickness by producing including six championship titles and professional sports team in Korea—in technology. The launch of our business model supports both high- warehouse with long-term cold/ breakthrough medicines and ten runner-up  nishes. any sport—and to continue promoting Employees new biologics business builds on quality, fast turnaround contract freeze storage capacity. The new delivering them to patients around Samsung at home and abroad. our past achievements and brings manufacturing partnerships and production facility has a 30,000L the world, as well as by increasing our unwavering technological collaborative manufacturing process mammalian cell culture capacity access to and the a ordability of leadership to the biologics sector. development. We will provide the with six 5,000L bioreactors. It has existing medicines. At Samsung 308 With Samsung’s quality, technology, infrastructure for partnerships with one puri cation line suitable for high BioLogics, our pledge is to continue and innovation, Samsung BioLogics industry leaders so that together titer product up to 4g/L. The facility Samsung’s legacy of excellence by will transform the global healthcare we can develop and re ne a superb is a cutting-edge multiproduct plant, combining our proven engineering industry over the next decade. manufacturing process, and produce capable of producing high-quality skills with our business expertise Tel: 82 32 455 3302 and distribute biopharmaceutical bulk drug substances and drug to become the leader in the Fax: 82 32 455 3825 products worldwide. products within the same facility, biopharmaceutical industry. www.samsungbiologics.com maximizing customer satisfaction At our headquarters in Incheon, a and convenience while minimizing state-of-the-art, multiproduct biologics potential risks. facility was built as Phase I of our CMO business establishment. The site is on a large parcel of land, which allows for  exible Phase II and future 2012 Korean Series Winners expansion. The Samsung BioLogics Phase I facility was mechanically completed in June 2012, and it became fully operational in July 2013, compliant with global healthcare regulations and cGMP expectations. 122 123 The Samsung Foundation of Founded in 1997 to comply with Samsung Culture, established in 1965 by The the late Chairman Byung-Chull Lee’s Foundation the company’s founding chairman, Ho-Am ideal of contributing to both national Byung-Chull Lee, is a dedicated economic development and social of Culture patron of the arts. Our role is to Foundation bene t, the Ho-Am Foundation preserve and promote the brilliant continues to support a host of achievements of traditional Korean endeavors (Ho-Am was the pen art, while supporting emerging and name of the late Chairman Byung- Employees Employees established artists in all media and Chull Lee). To continue his e ort to enriching the country’s cultural maximize both human potential and landscape. Our mission is to broaden public interest, Chairman Kun-Hee 91 our artistic horizons, strengthen 6 Lee of Samsung established the our cultural achievements, and Ho-Am Prize in 1990. Each year, the enrich lives. We operate Leeum, prize recognizes highly distinguished Samsung Museum of Art; the people of Korean heritage whose Tel: 82 2 2014 6550 Ho-Am Art Museum; and PLATEAU. Tel: 82 2 2014 6783 achievements in  ve speci c areas— Fax: 82 2 2014 6559 We also support other cultural Fax: 82 2 2014 6789 science, engineering, medicine, the www.samsungfoundation.org and artistic activities, as well as www.samsungfoundation.org arts, and community service—have academic research. contributed to the progress of humankind and the restoration of Leeum, Samsung Museum of humane attitudes. Art, opened in 2004 in central Seoul. Three of the world’s most The foundation’s activities include renowned architects designed the the Ho-Am Prize and support for unique buildings that make up the academic research, publications, arts complex: Mario Botta’s terra- and exhibitions to promote the cotta structure displays traditional expansion and dissemination of Korean art; Jean Nouvel’s rusted science and culture. Additionally, stainless-steel building is home the foundation coordinates to contemporary art; and Rem e orts and exchanges with other Koolhaas’s black concrete-and-glass internationally distinguished prize building houses the Samsung Child awarding foundations, such as the Education and Culture Center. The Nobel Foundation and the Japan Ho-Am Art Museum and PLATEAU Prize Foundation. provide not only exhibition space, but a vibrant, dynamic cultural forum open to everyone. We also sponsor programs for children, performing artists, and others, to encourage the development of creative forces in our society.

Tall Tree and the Eye 2009, stainless steel, 15x5x5m © Anish Kapoor, Leeum, Samsung Museum of Art

124 125 Committed to building an ideal We operate Samsung Childcare Samsung society, Samsung Welfare Foundation Center, including Samsung Life Public Welfare funds a wide range of community Welfare Foundation’s Childcare Global programs that address various Centers, in 23 cities throughout Korea. Foundation economic, social, and cultural needs. We have developed programs and educational materials for child care, Network Our mission, since 1989, has been concentrating on improving the to help Samsung carry out its duty welfare of disadvantaged families. to assist its neighbors in realizing We also manage the Samsung Filial Employees the dream of a society in which Piety Prize, which helps promote everyone can live a more satisfying the Korean tradition of supporting life. We focus in particular on the our elders. well-being of children and on giving 31 hope to low income and socially marginalized groups by empowering them with tools of self-reliance instead of donations that provide Tel: 82 2 2014 6810 only temporary solutions. Our Fax: 82 2 2014 6869 program, A Little Sharing for a www.samsungfoundation.org Lot of Love, initiated by Samsung Electronics and co-administered with us since 1998, works to support the development and operation of social welfare programs.

Samsung Established in 1982 to realize our The foundation operates Samsung vision of responsible corporate Childcare Center with Samsung Life Public citizenship, Samsung Life Public Welfare Foundation. We have Welfare Foundation has been developed programs and educational Welfare active in diverse e orts to care for materials for child care, and we Foundation our neighbors and to give back to concentrate on improving the welfare society. As a corporation that strives of disadvantaged families. We also to grow with its community, we manage the Bichumi Women’s operate advanced care facilities Awards, which recognize women’s Employees such as Samsung Medical Center, achievements in and contributions Noble County, and Samsung to society. These and many other Childcare Centers. activities spanning more than 20 years have sprung from a sincere 4 Noble County, a progressive spirit of neighborly love. retirement community for senior citizens, opened its doors in 2001. Our ultimate objective is to go beyond This retirement home o ers not only mere corporate donations and to get Tel: 82 2 2014 6860 living quarters but a vibrant lifestyle, involved, promoting real solutions Fax: 82 2 2014 6869 complete with medical, cultural, and that improve the quality of life. www.samsungfoundation.org sports facilities.

126 127 Samsung CIS PRODUCTION Shenzhen Samsung Kejian Mobile MIDDLE EAST & AFRICA SALES SOUTHEAST ASIA Pakistan Germany NORTH AMERICA Electronics NETWORK Telecommunication Technology NETWORK Samsung Electronics Pakistan Samsung Electronics Germany Co., Ltd. Russia Co., Ltd. Egypt Indonesia Lahore Schwalbach Canada Samsung Electronics Co., Ltd. ASIA PACIFIC Shenzhen Samsung Electronics Egypt ASIA PACIFIC P.T. Samsung Electronics Indonesia [SEPAK] [SEG] Samsung Electronics Canada Inc. CIS & Headquarters [SSKMT] Beni Suef of Sales Tel: 924235941283 Tel: 4961966660 Toronto Moscow Korea Tel: 8675526990888 [SEEG] China Jakarta [SECA] GLOBAL Suwon Complex Tel: 20225285971 Samsung China Investment [SEINS] South Africa Greece Tel: 9055423535 HEADQUARTERS EUROPE Suwon Samsung Electronics Hainan Company Tel: 622152991777 Samsung Electronics South Africa Samsung Electronics Greece Tel: 82312001114 Fiberoptics CIS Beijing (PTY) Ltd. Athens USA Samsung Electronics Co., Ltd. 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Sweden America S.A. Samsung Electronics Middle East Samsung Electronics Suzhou [SAMEX] Amman Serbia Samsung Electronics Nordic AB Panama City Headquarters Computer Thailand Tel: 16196711669 [SELV] Samsung Electronics Adriatic Stockholm [SELA] Dubai Suzhou Thai Samsung Electronics of Tel: 96265807102 Belgrade [SENA] Tel: 5072101122 SOUTH AMERICA [SESC] Production Co., Ltd. [SEAD] Tel: 46855505700 South Africa Tel: 8651262538988 (6688) Sriracha Israel Tel: 381114141301 Peru Samsung Electronics Africa [TSEP] Brazil Samsung Electronics Israel UK Samsung Electronics Peru S.A.C. Headquarters Samsung Electronics Suzhou Tel: 6638320777 Samsung Electronica da Amazonia Tel Aviv-Ja a France Samsung Electronics United Lima Johannesburg Semiconductor Ltda. (Product-Manaus) [SEIL] Samsung Electronics France Kingdom [SEPR] Suzhou Vietnam Manaus Tel: 972779026276/16 Paris London Tel: 5117114801 [SESS] Samsung Electronics Vietnam [SEDAP(M)] [SEF] [SEUK] Tel: 8651267611121 Hanoi Tel: 559240091141 Morocco Tel: 33149217000 Tel: 441932455000 [SEV] Samsung Electronics Morocco Ltd. Suzhou Samsung Electronics Tel: 842413696049 Samsung Electronica da Amazonia Casablanca Czech Republic Co., Ltd. Ltda. (Product–Campinas) [SEMRC] Samsung Electronics Czech Suzhou Samsung Vina Electronics Co., Ltd. Campinas Tel: 21222335383 Prague [SSEC] Ho Chi Minh [SEDAP(C)] [SECZ] Tel: 8651262581234 [SAVINAP] Tel: 551945012003 Tunisia Tel: 420225020710 Tel: 84838965500 Samsung Electronics Tunisia Samsung Electronics Huizhou Tunis Latvia Company [SETN] Samsung Electronics Baltics Huizhou Tel: 2161860234/275 Riga [SEHF] [SEB] Tel: 867523897777 Tel: 37167508500

128 129 Samsung SALES Samsung SOUTHEAST ASIA SOUTHEAST ASIA NORTH AMERICA Samsung SDI Co., Ltd. NETWORK Electro-Mechanics Corning Precision Co., Ltd. Philippines Singapore USA Materials ASIA PACIFIC Samsung Electro-Mechanics Samsung Electro-Mechanics Samsung Electro-Mechanics Philippines Corp. Pte. Ltd. America Inc. Co., Ltd. GLOBAL Japan Calamba Singapore San Jose HEADQUARTERS Samsung SDI Japan Co., Ltd. GLOBAL [SEMPHIL] [SEMPL] [SEMAI] Tokyo HEADQUARTERS GLOBAL Samsung SDI Co., Ltd. Tel: 63495088387 Tel: 6569332661 Tel: 14085445274 [SDIJ] HEADQUARTERS Yongin, Korea Fax: 63495088450 Fax: 6568333243 Fax: 14085444967 Tel: 81363696396 Samsung Electro-Mechanics Tel: 82312884114 Fax: 81363696388 Co., Ltd. Thailand Thailand Samsung Electro-Mechanics Co., Samsung Corning Precision Suwon, Korea Samsung Electro-Mechanics Samsung Electro-Mechanics Co., Ltd. Irvine O ce Materials Co., Ltd. EUROPE Tel: 82312105114 Thailand Co., Ltd. Ltd. Bangkok O ce Irvine Asan, Korea PRODUCTION Fax: 82312106363 Bangpakong Bangkok Tel: 94979780008059 Tel: 82415201114 NETWORK Germany [SEMTHAI] Tel: 6638562110 Fax: 94979780608062 Fax: 82415201080 Samsung SDI Europe GmbH Tel: 6638562017 Fax: 6638562177 ASIA PACIFIC ASIA PACIFIC Munich PRODUCTION Fax: 6638562182 Samsung Electro-Mechanics Co., [SDIEU] NETWORK Malaysia Ltd. Chicago O ce China Tel: 49899292779974 Samsung Electro-Mechanics Samsung Electro-Mechanics Co., Chicago Malaysia Tianjin Samsung SDI Co., Ltd. Fax: 49899292779999 ASIA PACIFIC Nakhonratchasima Co., Ltd. Ltd. Penang O ce Tel: 84754994214 Samsung Corning Precision Tianjin Nakhonrachasima Penang Fax: 8475499419 Materials Malaysia Sdn., Bhd. [TSDI] NORTH AMERICA China [SEMKORAT] Tel: 6048183910 Seremban Tel: 862282129971 Dongguan Samsung Electro- Tel: 6644212905 (x100) Fax: 6048183913 Samsung Electro-Mechanics Co., [SCP(M)] USA Fax: 862282129984 Mechanics Co., Ltd. Fax: 6644212913 Ltd. Phoenix O ce Tel: 6066767777 Samsung SDI America Inc. Dongguan Philippines Phoenix Fax: 6066767981 Shenzhen Samsung SDI Co., Ltd. San Jose [DSEM] EUROPE Samsung Electro-Mechanics Co., Tel: 4805920180 Shenzhen [SDIA] Tel: 8676983305000 Ltd. Manila O ce Fax: 4805920186 [SSDI] Tel: 14085444504 Fax: 8676983305001 Hungary Manila Tel: 8675583357000 Fax: 14085444507 Samsung Electro-Mechanics GmbH Tel: 63495088445 Canada Fax: 8675583367008 Tianjin Samsung Electro- Hungary branch Samsung Electro-Mechanics Co., Mechanics Co., Ltd. Szigetszentmiklos Vietnam Ltd. Toronto O ce Shanghai Samsung SDI Electronic HOLDING Tianjin [SHEM] Samsung Electro-Mechanics Co., Toronto Devices Co., Ltd. COMPANY [TSEM] Tel: 3624551120 Ltd. Hanoi O ce Tel: 19055423535 (x. 6475) Shanghai Tel: 862228303333 Fax: 3624551105 Hanoi Fax: 19058196680 [SSED] ASIA PACIFIC Fax: 862228316600 Tel: 84462920169 Tel: 862123098666 Fax: 84462872902 SOUTH AMERICA Fax: 862157742244 Samsung High-Tech Electro- Hong Kong SALES Samsung SDI (Hong Kong) Ltd. Mechanics Co., Ltd. India Brazil NETWORK Samsung SDI China Co., Ltd. Hong Kong Gaoxin Samsung Electro-Mechanics Co., Samsung Electro-Mechanics Co., Shanghai Tel: 85228626996 [STEM] ASIA PACIFIC Ltd. New Delhi O ce Ltd. Sao Paulo O ce [SDIC] Fax: 85228662548 Tel: 862223979000 New Delhi Sao Paulo Tel: 862162750101 Fax: 862223962532 China Tel: 911149661241 Tel: 551135445600 Fax: 862133531830 Samsung Electro-Mechanics Fax: 911143661299 Fax: 551135445629 Kunshan Samsung Electro- SOUTHEAST ASIA Shenzhen Co., Ltd. Mechanics Co., Ltd. Shenzhen EUROPE Kunshan Malaysia [SEMSZ] R&D [KSEM] Germany Samsung SDI Energy Malaysia SD Tel: 8675586085581 NETWORK Tel: 8651257908888 Samsung Electro-Mechanics Seremban Fax: 8675586085566 Fax: 8651257711065 Germany GmbH ASIA PACIFIC [SDIEM] Samsung Electro-Mechanics Co., Frankfurt Tel: 6066701010 Samsung Electro-Mechanics Co., [SEMG] Japan Fax: 6066776164 Ltd. Beijing O ce Ltd. Suzhou branch Beijing Tel: 496196667254 Samsung Electro-Mechanics Japan Suzhou Vietnam Tel: 861065668100 (x6600) Fax: 496196667766 Advanced Technology Co., Ltd. Tel: 8651287169898 (x100) Samsung SDI Vietnam Co., Ltd. Fax: 861065668146 Shizuoka Fax: 8651287169895 UK [SEMJAT] Hanoi Samsung Electro-Mechanics Co., [SDIV] Samsung Electro-Mechanics Co., Tel: 81546383419 Samsung Electro-Mechanics Co., Ltd. Shanghai O ce Ltd. London O ce Fax: 81546381725 Tel: 842416262060 Ltd. Binhai branch London Fax: 842413699345 Shanghai Binhai Tel: 862122314360 Tel: 441932826811 SOUTHEAST ASIA Tel: 862266863333 EUROPE Fax: 862162196640 Fax: 441932826812 India Turkey Hungary Taiwan Samsung Electro-Mechanics Co., Samsung Electro-Mechanics Co., Samsung SDI Hungary, Rt. Samsung Electro-Mechanics Co., Ltd. India R&D Ltd. Istanbul O ce Göd Ltd. Taipei O ce Bangalore Istanbul [SDIHU] Taipei Tel: 918067260888 Tel: 902123240858 Tel: 3627530710 Tel: 886226568350 Fax: 918067260876 Fax: 902122700077 Fax: 3627530701 Fax: 886226568388

NORTH AMERICA Japan Finland Samsung Electro-Mechanics Samsung Electro-Mechanics Co., Mexico Japan Inc. Ltd. Helsinki O ce Samsung SDI Mexico S.A. de C.V. Tokyo Helsinki Tijuana [SEMJ] Tel: 35898531132 [SDIM] Tel: 81363696470, 6488 Tel: 16196716224 Fax: 81363696490 Fax: 16196716398 Samsung Electro-Mechanics Co., Ltd. Osaka O ce Osaka Tel: 81669493406, 3408 Fax: 81669493047 130 131 Samsung Hong Kong EUROPE Samsung SALES SALES Samsung MIDDLE EAST & AFRICA SDS Co., Ltd. Samsung SDS Global SCL Display NETWORK (LCD) NETWORK (OLED) Heavy Industries Hong Kong UK Co., Ltd. Co., Ltd. UAE Kowloon Samsung SDS Europe ASIA PACIFIC ASIA PACIFIC Samsung Heavy Industries Surrey Dubai O ce GLOBAL Tel: 85235267910 Tel: 441932823490 China Korea Dubai HEADQUARTERS Fax: 85235267901 Fax: 441932455371 GLOBAL Samsung Display Co., Ltd. Shanghai Samsung Display Co., Ltd. Sales HQ GLOBAL Tel: 97142292254 India HEADQUARTERS O c e Giheung HEADQUARTERS Samsung SDS Co., Ltd. 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Branch Jakarta Fax: 866317767009 Fax: 302109348163 Samsung SDS America Suzhou EUROPE Suzhou Tel: 62215307188 EUROPE New Jersey [SDSZ] Samsung Heavy Industries Tel: 8651262850540 Fax: 62215307331 Germany Tel: 12013933417 Tel: 8651262530188 Germany Germany Shanghai O ce Fax: 8651262850178 Samsung Heavy Industries Malaysia Fax: 12012294117 Samsung Display Co., Ltd. Samsung Display Co., Ltd. Shanghai Hamburg O ce Samsung Display Suzhou LCD Eschborn O ce Samsung SDS Global SCL Huizhou Samsung SDS Global SCL Malaysia Eschborn O ce Tel: 862122314370 Hamburg Samsung SDS Global SCL America Co., Ltd. Eschborn Branch Selangor Eschborn Fax: 862162789112 Tel: 4940236485421 O c e Jiangsu Province Tel: 496196663120 Huizhou Tel: 60333253180 [SSEG] Fax: 4940236485419 San Diego [SSL] Samsung Heavy Industries Tel: 867523166636 Fax: 60333253181 Tel: 496196663130 Tel: 16197101753 Tel: 8651262530188 UK China Engineering Center Fax: 867523166333 CIS Samsung SDS Malaysia Branch Samsung Display Co., Ltd. Surrey NORTH AMERICA Rongcheng Darul Khusus Mexico Samsung Display Tianjin Co., Ltd. O c e Tel: 866317735200 Russia Tel: 6066701049 Samsung SDS Mexico Branch Tianjin Surrey USA Fax: 866317767009 Samsung Heavy Industries Fax: 6066701342 Tijuana [SDTJ] Tel: 441932823500 Samsung Display Co., Ltd. San Jose Moscow O ce Tel: 16196716848 Tel: 862223808282 O c e Japan Moscow Philippines CIS San Jose Samsung Heavy Industries Samsung SDS Global SCL Mexico Tel: 74952582223 Samsung SDS Global SCL Samsung Display Dongguan Co., [SSI] Tokyo O ce Queretaro Russia Fax: 74952582224 Philippines Ltd. Tel: 14085444934 Tokyo Taguig Tel: 52154422969000 Dongguan Samsung Display Co., Ltd. Moscow Tel: 81362342237 NORTH AMERICA [SDDG] O c e Canada Tel: 6324781857 SOUTH AMERICA Fax: 81362342189 Fax: 6324783320 Tel: 8676985582000 Moscow Samsung Display Co., Ltd. USA Tel: 74952872996 Mississauga O ce India Samsung Heavy Industries Brazil MIDDLE EAST & AFRICA EUROPE Mississauga Samsung Heavy Industries Houston O ce Samsung SDS Latin America NORTH AMERICA [SECA] India Engineering Center Houston Sao Paulo Slovakia UAE Tel: 19055043535 Noida Tel: 12816798468 Tel: 551156442705 Samsung Display Slovakia Co., Ltd. USA Samsung SDS Middle East Branch Tel: 911204686002 Fax: 12816798473 Fax: 551156442777 Tranava Samsung Display Co., Ltd. San Jose Dubai RESEARCH CENTER Fax: 911204686007 Tel: 97144406260 [SDSK] O c e Houston O ce Wind Fax: 97144406259 Tel: 421335967000 San Jose ASIA PACIFIC SOUTHEAST ASIA Energy Division Tel: 14085445310 Houston Korea Singapore Tel: 12817591021 Samsung Display Co., Ltd. Giheung Samsung Heavy Industries Fax: 12817591026 Research Center Singapore O ce Giheung Singapore SOUTH AMERICA Tel: 82312098114 Tel: 6565508181 Fax: 6565508188 Brazil Samsung Display Co., Ltd. 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132 133 Samsung Samsung Samsung R&D Samsung EUROPE Samsung REPRESENTATIVE OFFICES Total Petrochemicals Petrochemical Techwin NETWORK Life Insurance Fire & Marine Co., Ltd. Co., Ltd. Co., Ltd. Co., Ltd. UK Insurance ASIA PACIFIC ASIA PACIFIC Samsung Life Co., Ltd. London Representative O ce Co., Ltd. China Japan London Beijing Representative O ce GLOBAL GLOBAL GLOBAL Techwin Engineering Center GLOBAL Tel: 442077867823 (7851) Beijing HEADQUARTERS HEADQUARTERS HEADQUARTERS Fukuoka HEADQUARTERS Fax: 442077867807 GLOBAL Tel: 861065668100 [TEC] HEADQUARTERS Fax: 861065669408 Samsung Total Petrochemicals Samsung Petrochemical Co., Ltd. Samsung Techwin Co., Ltd. Tel: 81927178611 Samsung Life Insurance Co., Ltd. NORTH AMERICA Co., Ltd. Seoul, Korea Seoul, Korea Fax: 81927178615 Seoul, Korea Samsung Fire & Marine Insurance Japan Seosan, Korea Tel: 82222550326 Tel: 827071477000 Tel: 82215883114 USA Co., Ltd. Tokyo Representative O ce Tel: 82416606114 Fax: 8227557564 Fax: 823180183900 Samsung Techwin Co., Ltd. TEC Fax: 8227516165 Samsung Life Co., Ltd. New York Seoul, Korea Tokyo Fax: 82416814812 Tokyo Branch O ce Representative O ce Tel: 82215885114 Tel: 81362342208 ASIA PACIFIC Kanagawa New Jersey Fax: 8227584066 Fax: 81362342207 ASIA PACIFIC SALES Tel: 81455103973 JOINT Tel: 12012295718 (6080, 6088, China NETWORK Fax: 81455103372 VENTURES 6085) India China Samsung Petrochemical (Shanghai) Fax: 12012296024 SUBSIDIARIES India Liaison O ce Samsung Total Petrochemicals Co., Ltd. ASIA PACIFIC NORTH AMERICA ASIA PACIFIC Haryana Shanghai O ce Shanghai Samsung Life Co., Ltd. U.S. ASIA PACIFIC Tel: 911244881234 Shanghai Tel: 862122314194 China USA China Representative O ce Fax: 911244882090 Tel: 862122314194 Fax: 862162756920 Shanghai Samsung Techwin Samsung Techwin Co., Ltd. Samsung Air China Life Insurance New York China Fax: 862132522286 Shanghai Houston Turbomachinery Co., Ltd. Tel: 12124212706 Samsung Property and Casualty MIDDLE EAST & AFRICA [SST] Design & Development Center Beijing Fax: 12124212665 Insurance (China) Co., Ltd. Samsung Total Petrochemicals Tel: 862154271155 Houston Tel: 861058201888 Shanghai UAE Beijing O ce Samsung Fax: 862154235122 [HDD] Fax: 861058201999 Tel: 862162090499 Dubai Representative O ce Beijing Dubai Fine Chemicals Tel: 12815993377 INVESTMENT Fax: 862162955280 Tel: 861085879660 SOUTHEAST ASIA SOUTHEAST ASIA Tel: 97143586110 Co., Ltd. Fax: 12815997734 CORPORATION Fax: 861085879600 SOUTHEAST ASIA Fax: 97143586266 Singapore Thailand EUROPE Samsung Total Petrochemicals Samsung Techwin Co., Ltd. Thai Samsung Life Insurance Plc. Indonesia CIS Shenzhen O ce GLOBAL PRODUCTION Singapore Rep. O ce Bangkok UK P.T. Asuransi Samsung Tugu Shenzhen HEADQUARTERS NETWORK Russia Singapore Tel: 6623082245 Samsung Life Investment (UK) Ltd. Jakarta Tel: 8675523996525 Moscow Representative O ce Samsung Fine Chemicals Co., Ltd. Tel: 6565508226 ASIA PACIFIC Fax: 6623082269 London Tel: 622129950010 Fax: 8675523996510 Fax: 6565508229 Fax: 622129950020 Moscow Ulsan, Korea Tel: 442077867820 Tel: 74952777698 Samsung Total Petrochemicals Tel: 82222550700 China Fax: 442077867840 MIDDLE EAST & AFRICA REPRESENTATIVE Vietnam Fax: 74957972406 Dongguan Plant Tianjin Samsung Techwin ASIA PACIFIC Opto-Electronic OFFICES NORTH AMERICA Samsung Vina Insurance Co., Ltd. Dongguan UAE NORTH AMERICA Tianjin Ho Chi Minh Tel: 8676982781999 Samsung Techwin Co., Ltd. ASIA PACIFIC Tel: 84838237812 (7813) China [TSTO] USA USA Fax: 8676982781998 Dubai Branch - Rep. O ce Fax: 84838237811 Samsung Fine Chemicals Trading Tel: 862223887788, 8800 Samsung Life Investment Samsung Fire & Marine Insurance Media City China Hong Kong (Shanghai) Co., Ltd. Fax: 862223887788, 8505 (America) Ltd. Co., Ltd., New York O ce Tel: 97144478601 Samsung Life Co., Ltd. Beijing Singapore Samsung Total Petrochemicals Shanghai New York New York Fax: 97144478666 Representative O ce Samsung Reinsurance Pte. Ltd. Hong Kong O ce Tel: 862162703936 Tel: 12124216753 Tel: 12127572324 Beijing Fax: 12124214211 Singapore Hong Kong Fax: 862162703933 EUROPE PROCUREMENT Tel: 861065668100 Tel: 6566455578 Tel: 85221101148 NETWORK SOUTH AMERICA Japan Fax: 861065668142 Fax: 6565508115 Fax: 85221114565 UK Tokyo O ce NORTH AMERICA Brazil Samsung Techwin Europe Ltd. Japan EUROPE Japan Tokyo Samsung Fire & Marine London Samsung Life Co., Ltd. Tokyo Samsung Total Petrochemicals Tel: 81363696492 USA Consultoria em Sequros Ltda. [STE] Representative O ce UK Tokyo O ce Fax: 81363696494 Samsung Techwin Co., Ltd. Sao Paulo Tel: 441932826700 Tokyo Samsung Fire & Marine Insurance Tokyo Hartford O ce Tel: 551151055040 EUROPE Fax: 441932826700 Tel: 81362342219 (2276, 2220) Company of Europe Ltd. Tel: 81355702857 Hartford Fax: 551151055041 Fax: 81362342218 London Fax: 81355702825 Germany Germany Tel: 18605571093 Tel: 442073670019 Europe Representative O ce Samsung Techwin Co., Ltd. Fax: 18605651720 India Fax: 442077268129 SOUTHEAST ASIA Frankfurt German Branch O ce Samsung Life Co., Ltd. Mumbai Eschborn NORTH AMERICA Singapore Tel: 496196666100 Representative O ce Fax: 496196666109 Tel: 496196666180 Mumbai Samsung Total Petrochemicals USA Fax: 4961966646180 Tel: 912261424935 Singapore O ce Samsung Fire & Marine Singapore NORTH AMERICA SOUTHEAST ASIA Management Corporation Tel: 6562235288 New Jersey Fax: 6562231828 USA Vietnam Tel: 12012296012 Samsung Techwin America Samsung Life Co., Ltd. Hanoi Fax: 12012296015 New Jersey Representative O ce [STA] Hanoi Tel: 12013256920 Tel: 84439368855 Fax: 12013730124

SOUTH AMERICA

Brazil Samsung Techwin do Brazil Sao Paulo [STB] Tel: 551151055951

134 135 BRANCH OFFICES Samsung Samsung Samsung Samsung Brazil Czech Republic Turkmenistan CHINA Card Securities Asset C&T Samsung C&T Do Brasil Ltda. Samsung C&T Deutschland GmbH Samsung C&T Deutschland GmbH ASIA PACIFIC Co., Ltd. Co., Ltd. Management Corporation Sao Paulo Praha O ce Ashkhabad O ce China Co. Ltd. Tel: 551151055858 Prague Ashkhabad Samsung C&T China RHQ China Tel: 420296348313 Tel: 99312449980 Shanghai Samsung Fire & Marine Insurance Chile Tel: 862162704168 GLOBAL GLOBAL GLOBAL HEADQUARTERS (China) Co., Ltd. Beijing Branch Samsung C&T America, Inc. Bulgaria UAE HEADQUARTERS HEADQUARTERS GLOBAL Beijing Samsung C&T Corporation Santiago O ce Samsung C&T Deutschland GmbH Samsung C&T Corporation Samsung (Tianjin) International Tel: 861065668100 HEADQUARTERS Trading Co., Ltd. Beijing Branch Samsung Card Co., Ltd. Samsung Securities Co., Ltd. Seoul, Korea Santiago So a O ce Dubai O ce Fax: 861065668149 Tel: 82221452114 Foshan Seoul, Korea Seoul, Korea Samsung Asset Management Co., Tel: 5625703256 S o  a Dubai Fax: 82221453114 Tel: 8675726330425 Samsung Fire & Marine Insurance Tel: 82215888700 Tel: 82220208000 Ltd. Tel: 35929695013 Tel: 97142229634 (China) Co., Ltd. Shenzhen Branch Fax: 82221727738 Seoul, Korea Pampa Camarones S.A. Guangdong Xingpu Steel Center Shenzhen Tel: 82237747600 Santiago Poland Iran TRADING & INVESTMENT Co., Ltd. Tel: 8675582520391 NORTH AMERICA REGIONAL Fax: 82237747633 Tel: 56224996671 Samsung C&T Deutschland GmbH Samsung C&T Corporation Foshan Fax: 8675582520389 HEADQUARTERS Warsaw O ce Tehran O ce USA ASIA PACIFIC AMERICAS Peru Warsaw Tehran Tel: 8675726330425 Samsung Fire & Marine Insurance Samsung Card U.S. Branch O ce ASIA PACIFIC Samsung C&T America, Inc. Tel: 48226215961 Tel: 982122908478 (China) Co., Ltd. Suzhou Branch New Jersey Hong Kong USA Lima O ce Samsung C&T Corporation Suzhou Tel: 12018076431 Hong Kong Samsung Asset Management Samsung C&T Americas RHQ Lima UK Saudi Arabia (Guangzhou) Ltd. Tel: 8651262925968 Fax: 12018076434 Samsung Securities Asia Ltd. (HK) Ltd. New Jersey Tel: 5112214990 Samsung C&T U.K. Limited Samsung C&T Corporation Guangzhou Fax: 8651262925977 Hong Kong Hong Kong Tel: 12012295103 London Riyadh O ce Tel: 862087521504 (203) Tel: 85234113608 Tel: 85221158710 Panama Tel: 442082323200 Riyadh Samsung Fire & Marine Insurance Fax: 85225286169 Fax: 85221158720 Samsung C&T America, Inc. Samsung C&T America, Inc. Tel: 96614627641 Samsung C&T Corporation (China) Co., Ltd. Qingdao Branch New Jersey Panama O ce France (Guangzhou) Ltd. Guangzhou EUROPE Qingdao Tel: 12012295103 Panama Samsung C&T France S.A.S. Nigeria O ce Tel: 8653285027271 Tel: 5073064100 (4148) Paris Samsung C&T Nigeria Limited Guangzhou UK Fax: 8653285028248 Samsung C&T America, Inc. Tel: 33142792200 Lagos Tel: 862038911281 (210) Samsung Securities Europe Ltd. Los Angeles Colombia Tel: 23414610439 Samsung Property and Casualty London Tel: 13233746300 Samsung C&T America, Inc. Italy Samsung C&T Hong Kong Limited Insurance (China) Co., Ltd. Tainjin Tel: 442077867829 (Bogota) Samsung C&T Italia S.R.L. Algeria Hong Kong Branch Fax: 442077867818 Samsung C&T Automation, Inc. Bogota Milan Samsung C&T Corporation Tel: 85228626013 Tianjin Los Angeles Tel: 5717036855 Tel: 3902262914201 Algier O ce Tel: 862228459128 NORTH AMERICA Tel: 13233746329 Alger Samsung Logistics (China) Limited Fax: 862228355285 USA EUROPE, AFRICA Russia Tel: 21321918634(8641) Hong Kong Samsung C&T America, Inc. & MIDDLE EAST SOUTHEAST ASIA Samsung Securities America Inc. Samsung C&T Deutschland GmbH Tel: 85222126001 New York Houston Moscow O ce Ghana Germany Vietnam Tel: 12129722454 Tel: 17135547979 Moscow Samsung C&T Corporation Samsung Precision Stainless Steel Samsung C&T Europe·Africa Samsung Vina Insurance Co., Ltd. Fax: 12129722074 Tel: 74957972535 Accra O ce (Pinghu) Co., Ltd. & Middle East RHQ Hanoi O ce Samsung Oil & Gas USA Corp. Accra Pinghu Frankfurt Hanoi Houston Samsung C&T Deutschland Gmbh Tel: 233302730383 Tel: 8657385077660 Tel: 496196665000 Tel: 84439425251 REPRESENTATIVE Tel: 17135547900 Krasnoyarsk O ce Fax: 84439425250 OFFICES Krasnoyarsk South Africa Samsung (Tianjin) International Samsung C&T Deutschland GmbH Samsung C&T Oil & Gas Tel: 739122201217 Samsung C&T Corporation Trading Co., Ltd. Qingdao Branch Frankfurt NORTH AMERICA ASIA PACIFIC Parallel Corp. Johannesburg O ce Qingdao Tel: 496196665100 Houston LLC. Uglegorskugol Johannesburg Tel: 8653285756905 USA Japan Tel: 14326843727 Uglegorsk Tel: 27118848746 Samsung Fire & Marine Insurance Turkey Samsung Securities Tokyo Branch Tel: 79147581385 Samsung C&T Corporation Co., Ltd. United States Branch Samsung C&T Deutschland GmbH Tokyo Canada Angola Shanghai O ce New Jersey Istanbul O ce Tel: 81362342793 Samsung C&T America, Inc. LLC. Port Uglegorsky Samsung C&T Corporation Shanghai Tel: 12012296012 Istanbul Fax: 819085810939 Toronto Uglegorsk Luanda O ce Tel: 862162704168 Fax: 12012296015 Tel: 19058176498 Tel: 902122160877 China Tel: 79147581385 Luanda Tel: 244222333126 Samsung Trading (Shanghai) Beijing Representative O ce Spain Samsung Renewable Energy Inc. Ukraine Co., Ltd. Beijing Samsung C&T Deutschland GmbH Toronto Samsung C&T Deutschland GmbH Kenya Shanghai Tel: 861056931690 Sucursal En Espana Tel: 19055015654 Kiev O ce Samsung C&T Corporation Tel: 862162704168 Fax: 861056931694 Madrid Kiev Nairobi O ce Tel: 34914840511 Mexico Tel: 380445070377 Nairobi Samsung Trading (Shanghai) Samsung C&T America, Inc. Tel: 254737197845 Co., Ltd. Changning Branch Kazakhstan O cina De Representacion Romania Shanghai Samsung C&T Deutschland GmbH En Mexico SC Otelinox S.A. Senegal Tel: 862162704168 Almaty O ce Mexico City Targoviste Samsung C&T Corporation Almaty Tel: 525541622000 Tel: 40245209103 Dakar O ce Samsung Logistics (Tianjin) Ltd. Tel: 77273110291 Dakar Shanghai Branch Terminal KMS de GNL, Samsung C&T Deutschland GmbH Tel: 221338678840 Shanghai Kazakhmys Samsung S. de R.L. de C.V. Bucharest O ce Tel: 862122314160 International Inc. Mexico City Bucharest Almaty Tel: 525552840525 Tel: 40215295577 Samsung Trading (Shenzhen) Tel: 77273110657 Co., Ltd. KST Electric Power Company, Slovakia Shenzhen BTPP SAPI de C.V. POSSSLPC S.R.O Tel: 8675523995540 (Balkhash Thermal Power Plant) Mexico City Voderady Astana Tel: 525541608155 Tel: 421335913120 Samsung Logistics (Shenzhen) Ltd. Tel: 77172558141 Shenzhen QSSC S.A de C.V. Netherlands Tel: 8675523994200 Hungary Querétaro Samsung C&T Deutschland GmbH Samsung C&T Deutschland GmbH Tel: 524424037050 (7053) Eindhoven O ce Budapest O ce Eindhoven Budapest Tel: 3614501626/7 136 137 Posco-Samsung Suzhou SOUTHEAST ASIA Myanmar ENGINEERING & MIDDLE EAST NORTH AMERICA Samsung MIDDLE EAST & AFRICA CIS Processing Center Co., Ltd. & OCEANIA Samsung C&T Corporation CONSTRUCTION GROUP & AFRICA Engineering Suzhou Yangon O ce USA Co., Ltd. Saudi Arabia Uzbekistan Tel: 8651262890903 (8001) Indonesia Yangon ASIA PACIFIC UAE Samsung Engineering & Samsung Samsung Engineering Co., Ltd. Samsung C&T Southeast Asia Tel: 951378505 Samsung C&T Corporation Construction America Inc. Saudi Arabia Co., Ltd. Uzbekistan Samsung (Tianjin) and Oceania RHQ China Abu Dhabi Branch O ce Los Angeles Jubail Tashkent GLOBAL International Trading Co., Ltd. Jakarta Australia Samsung C&T Corporation Abu Dhabi Tel: 15622855965 [SESA] Tel: 998712385830~2 HEADQUARTERS Tianjin Tel: 622129950170 Samsung C&T Australia (Shanghai) Co., Ltd. Tel: 97124419288 Fax: 15622855979 Tel: 96633565910 Fax: 998712385837 Tel: 861065668100 (5000) Sydney Shanghai Fax: 97124419266 Fax: 96633565929 Samsung Engineering Co., Ltd. Russia Samsung C&T Corporation Tel: 61282671000 Tel: 862152080077 Samsung C&T, E&C Americas, Inc. Seoul, Korea UAE Samsung Engineering Co., Ltd. Samsung Logistics (Tianjin) Ltd. Jakarta O ce Fax: 862152082499 Samsung C&T Corporation Los Angeles Tel: 82220533000 Samsung Engineering Russia O ce Tianjin Jakarta Japan Dubai Branch O ce Tel: 15622855968 Fax: 82220533339 Co., Ltd. Abu Dhabi Moscow Tel: 862228367001 Tel: 622129950170 Samsung C&T Japan Corporation Hong Kong Dubai Fax: 15622855979 Abu Dhabi Tel: 74992771460 Tokyo Samsung C&T Corporation Tel: 97144477269 ASIA PACIFIC S & G Biofuel PTE. LTD. Hong Kong Branch O ce Fax: 97144477268 SOUTH AMERICA [UAE] Ningxia Knoc Samsung Tel: 81362342600 Kazakhstan Hong Kong India Tel: 97126762323 Lantian Oil Dev. Co., Ltd. Pekanbaru Samsung Engineering Tel: 85237469301 Brazil Samsung Engineering India Fax: 97126762772 Yinchuan Tel: 62761859774 Myodo Metal Co., Ltd. Saudi Arabia Kazakhstan LLP Fax: 85237469300 Samsung C&T Corporation Samsung C&T Corporation Private Ltd. Tel: 869516036530 Tokyo O ce Algeria Almaty Do Brasil Nodia Singapore Tokyo Saudi Arabia Samsung Engineering Co., Ltd. Tel: 771723968299 Taiwan Sao Paulo [SEI] Taiwan Samsung C&T Singapore Pte. Ltd. Tel: 81366610590 Riyadh Coree Du Sud Fax: 77172799503 Samsung C&T Corporation Tel: 551135441260 Tel: 911204060700 Samsung C&T Taiwan Singapore Tel: 96612012777(ext.226) Algiers Taipei Branch O ce Fax: 911204060750 Corporation Tel: 6565508300 Samsung C&T Japan Corporation Fax: 96612010891 Tel: 21321484620 EUROPE Taipei Osaka O ce Taipei Chile China Fax: 21321484622 Tel: 886227288510 Malaysia Osaka Tel: 886227288503 Qatar Samsung C&T Corporation, Hungary Samsung Engineering Construction Samsung C&T Malaysia Sdn. Bhd. Tel: 81669493579 Fax: 886227288850 Samsung C&T Corporation Agencia En Chile Iraq Samsung Engineering (Shanghai) Co., Ltd. Mongolia Kuala Lumpur Qatar Branch O ce Santiago Samsung Engineering Magyarorszag KFT. Shanghai Erdsam International Co., Ltd. Tel: 60321616497 India Japan Doha Tel: 56223879011 Co., Ltd. Iraq Budapest Tel: 862150106886 Ulaanbaatar Samsung C&T Corporation Samsung C&T Corporation Tel: 97444440159 Fax: 56223879030 Baghdad Tel: 3613197519 Fax: 862150106887 Tel: 97611314564 Waris Gigih Engineering & India Private Limited Tokyo Branch O ce Fax: 97444440199 Tel: 9647901835370 Fax: 3613192641 Tokyo Technology Sdn. Bhd. New Delhi Japan Tel: 81362342221 Kuwait Italy Kuala Lumpur Tel: 911146559000 Egypt Samsung Engineering Tel: 60321616497 Fax: 81362342210 Samsung C&T Corporation Samsung Engineering Co., Ltd. Samsung Engineering Co., Ltd. Tokyo O ce Representative in ITALIA Samsung C&T Corporation Cairo Branch O ce Kuwait Tokyo Milan Mssc (M) Sdn. Bhd. New Delhi O ce India Cairo Kuwait City Tel: 81362342184 Tel: 390236722050 Klang Selangor New Delhi Samsung C&T India Tel: 20227509412 Tel: 96522915377 Fax: 81362342183 Fax: 390236722074 Tel: 60332914342 Tel: 911146559000 Private Limited Fax: 20227509410 Fax: 96522915378 Gurgaon SOUTHEAST ASIA South Africa NORTH AMERICA Thailand Tel: 911244981200 Kuwait Samsung C&T Corporation Samsung Engineering Co., Ltd. Samsung C&T (Thailand) Co., Ltd. Fax: 911244981202 Samsung C&T Corporation Thailand Mumbai O ce South Africa USA Bangkok Kuwait Branch O ce Samsung Thai Engineering Co., Ltd. Mumbai Sandton Samsung Engineering America Inc. Tel: 6622640527 Samsung C&T India Kuwait City Bangkok Tel: 912261438300 Tel: 07071484469 Houston Private Limited (Mumbai Branch) Tel: 96522915412(ext.3351) [STEC] [SEA] Mumbai Philippines Fax: 96522915413 Tel: 6622327500 Egypt Tel: 18323602001 Samsung C&T Corporation Tel: 912261969002 Fax: 6622327526 Samsung Engineering Co., Ltd. Fax: 18323602195 Manila Regional O ce Fax: 912261969090 Algeria Malaysia Egypt Manila Samsung C&T Corporation Cairo Mexico Tel: 6328152937 Australia Algier Branch O ce Samsung Engineering (Malaysia) Grupo Samsung Ingenieria Sdn. Bhd. Tel: 20223590922 Samsung C&T Corporation Algier Fax: 20223590920 Mexico, S.A. de C.V. Star World Corporation Ltd. Australian Branch O ce Tel: 21321945109 Kuala Lumpur Mexico City Manila Brisbane Fax: 21321945110 Tel: 60321620714 [GSIM] Tel: 6328140815 Tel: 61738316912(ext.207) Fax: 60321620907 Tel: 525552076823 Fax: 61732364628 Fax: 525552076789 CIS Vietnam Vietnam Samsung Engineering Co., Ltd. SOUTHEAST ASIA Russia SOUTH AMERICA Samsung C&T Corporation Hanoi Representative O ce Ho Chi Minh O ce Samsung Corporation Rus LLC. Hanoi Trinidad & Tobago Ho Chi Minh Singapore Moscow Tel: 84439347992 Samsung Engineering Tel: 84838231135 Samsung C&T Corporation Tel: 74952582173 Singapore Branch O ce Fax: 84439347994 Trinidad Co., Ltd. Port of Spain Samsung C&T Corporation Singapore Indonesia Tel : 18686375403 Hanoi O ce Tel: 6565508201 EUROPE BUT. Samsung Engineering Co., Ltd. Fax : 18686326104 Hanoi Fax: 6565383779 Indonesia UK Tel: 84439461407 Jakarta Venezuela Indonesia Samsung C&T Corporation London Tel: 622129950112 Samsung Engineering Co., Ltd. Samsung C&T Corporation Branch O ce Samsung Logistics Hanoi Ltd. Fax: 622129950109 C.A. Jakarta Branch O ce London Hanoi Caracas Jakarta Tel: 442082323322 Tel: 84439413494 (5) Singapore Tel: 582129922831, 3031 Tel: 62215278182 Fax: 442088620077 Samsung Engineering Co., Ltd. Fax: 582129923639 Samsung Chemical Technology Fax: 62215278183 Singapore Representative O ce Vina LLC. Turkey Singapore Brazil Dongnai Malaysia Samsung C&T Corporation Merkezi Tel: 6562226769 Samsung Engineering America Tel: 84613551829 Samsung C&T (KL) Sdn., Bhd. Kore Cumhriyeti Turkiye Istanbul Fax: 6562226735 do Sul Sul Kuala Lumpur Subesi Rio de Janeiro SPrint, Inc. Tel: 60323301548 Istanbul Tel: 552136133100 Dongnai Fax: 60328589388 Tel: 902122752261 Fax: 552136133111 Tel: 84613514321 Fax: 902122752262

138 139 Cheil SOUTHEAST ASIA FASHION Hotel Shilla Cheil MIDDLE EAST & AFRICA NORTH AMERICA S1 Corporation Samsung Industries Co., Ltd. Worldwide Everland Inc. Inc. Thailand ASIA PACIFIC UAE Canada Samsung Chemical (Thailand) Cheil UAE Cheil Canada GLOBAL Co., Ltd. China Dubai Toronto GLOBAL GLOBAL HEADQUARTERS GLOBAL Bangkok Samsung Fashion Trading Tel: 97144406400 Tel: 14165348989 GLOBAL (Shanghai) Co., Ltd. HEADQUARTERS HEADQUARTERS HEADQUARTERS [SCT] S1 Corporation HEADQUARTERS Shanghai Turkey USA Tel: 6626246710 Hotel Shilla Co., Ltd. Cheil Worldwide Seoul, Korea Samsung Everland Inc. [SFTC] Cheil Turkey Cheil USA Fax: 6626246780 Seoul, Korea Seoul, Korea Tel: 82215883112 Seoul, Korea Cheil Industries Inc., Tel: 862161977100 Istanbul New York Tel: 82222333131 Tel: 82237802114 Fax: 82221318189 Tel: 8227590290 Uiwang, Korea Malaysia Fax: 862161977200 Tel: 902124670804 Tel: 16463805812 Tel: 82315963114 Fax: 82222303769 Malaysia O ce ASIA PACIFIC ASIA PACIFIC ASIA PACIFIC Fax: 82315963249 Kuala Lumpur Japan South Africa Cheil Central America ASIA PACIFIC Cheil South Africa Miami Tel: 60320359640 Samsung Cheil Industries in Japan China China China Johannesburg Tel: 13055998884 Fax: 60320359797 [SCJ] China Cheil China-Beijing Samsung Beijing Security Systems Shanghai Ever Hongjun Business CHEMICAL/ECM Tel: 81362342236 Tel: 27115498935 Samsung Shilla Business Service Beijing Mexico Beijing Management Services Ltd. MIDDLE EAST & AFRICA Fax: 81362342253 Suzhou ASIA PACIFIC Beijing Co., Ltd. Tel: 861057692200 CIS Cheil Mexico [SBSS] Beijing Mexico D.F. Tel: 36861064718300 Tel: 8651267557782 UAE NORTH AMERICA Cheil China-Shanghai China Tel: 861051088120 Russia Tel: 525541600000 Fax: 36861084717100 Fax: 8651262759697 Dubai O ce Shanghai Samsung Chemical Material USA Cheil Russia Dubai Hong Kong Tel: 862154644777 SOUTHEAST ASIA Trading (Shanghai) Co., Ltd. Cheil America, Inc. Moscow SOUTH AMERICA Tel: 97144473411 Shilla Ltd. Shanghai [CAI] Tel: 74957972516 Fax: 97144473412 Kwai Chung Cheil China-Guangzhou Vietnam [SCSC] New York Panama Samsung Tel: 85224292030 Guangzhou Cheil Panama Samsung Everland Inc. Vietnam Tel: 862162788966 EUROPE Tel: 2126253580 Ukraine Economic Tel: 862083936588 Cheil Ukraine Panama Company Limited Fax: 862162756882 Fax: 2126253558 Macau SAR Research Bac Ninh Province Germany Kiev Tel: 5073031050 Shilla Ltd. Hong Kong Institute Tel: 842413699331 Samsung Chemical Electronic Samsung Chemical Europe GmbH Tel: 380443915991 Taipa Cheil China-Hong Kong Fax: 842413699330 Materials (Suzhou) Co., Ltd. Frankfurt Brazil Tel: 85328728314 Wan Chai EUROPE Cheil Brazil [SCEC] [SCEG] Tel: 85228626415 Sao Paulo GLOBAL Tel: 8651269363800 Tel: 496196667410 SOUTHEAST ASIA Austria Tel: 551121813100 HEADQUARTERS Fax: 496196667466 Taiwan Fax: 8651269363899 Cheil Austria Cheil Taiwan Singapore Vienna Samsung Economic Research Tianjin Samsung Engineering Taipei Hungary Shilla Travel Retail Pte. Ltd. Tel: 43121273853069 Institute Plastics Co., Ltd. Samsung Chemical Hungary Singapore Tel: 886266038588 Seoul, Korea Tianjin Tatabanya Belgium [SERI] Japan [TSEP] [SCH] EUROPE Cheil Belgium Tel: 82237808000 Cheil Japan Tel: 892258680291 Tel: 3634814120 Diegem Fax: 82237808005 UK Tokyo Fax: 862258680299 Fax: 3634814181 Tel: 3227190275 Samsung Hospitality UK Ltd. Tel: 81362342841 Tianjin O ce Italy Surrey Czech Republic Australia PRODUCTION Tianjin Samsung Fashion SRL Tel: 441932455780 Cheil Czech Cheil Australia NETWORK Tel: 862228364258 Milano Prague Fax: 862228364268 Germany New South Wales [SF SRL] Tel: 420226202249 ASIA PACIFIC Tel: 390283111846 Samsung Hospitality Europe GMBH Tel: 6129735340 Shenzhen O ce Schwalbach France Fax: 390283111860 India China Shenzhen Tel:496196665510 Cheil France Cheil India Samsung Economic Research Tel: 8675582032204 Slovakia Paris NORTH AMERICA Gurgaon Institute Beijing Representative Fax: 8675582032321 Slovakia O ce Tel: 33176212004 Tel: 911244805500 O c e Bratislava Beijing Taiwan USA Germany Tel: 421692086008 SOUTHEAST ASIA Tel: 861065668100 Taiwan O ce Samsung Hospitality America Inc. Cheil Germany Tel: 886287510033 (201) NORTH AMERICA California Fax: 861065669405 Philippines Schwalbach Fax: 886287513131 Tel: 14085444700 Tel: 496196666701 USA Cheil Philippines Japan Samsung Chemical USA Inc. Taguig Italy Samsung Cheil Industries in Japan California Tel: 6322147687 Cheil Italy Tokyo [SCI] Milan [SCJ] Singapore Tel: 15622291323 Cheil Singapore Tel: 390236790213 Tel: 81363696419 Fax: 15624042276 Fax: 81363696439 Singapore Netherlands Starex Compounding America Inc. Tel: 6568333477 Cheil Netherlands India San Diego Thailand Amsterdam Delhi O ce [SCA] Tel: 31202170360 Delhi Cheil Thailand Tel: 526646275051 Bangkok Tel: 919560713940 Fax: 526646274947 (Ext 9) Poland Tel: 6626959200 Cheil Poland Detroit O ce Vietnam Warsaw Detroit Cheil Vietnam Tel: 48226074433 Tel: 12489799212 Ho Chi Minh Fax: 12489799250 Spain Tel: 84839156099 Cheil Spain San Diego O ce Madrid San Diego Tel: 34912860100 Tel: 16192780961 Fax: 16192780964 UK Cheil UK Cheil Industries Inc. San Jose London R&D Center Tel: 442077132900 San Jose Tel: 14085261122 (205) Fax: 14085261128 140 141 All Samsung products and services mentioned in this publication are the property of Samsung.

Published by Samsung in coordination with Cheil Worldwide and ICGroup Printed by Samsung Moonwha Printing Co., Seoul, Korea Principal photography by Agenda, with contributions from Hae-wook Park, Ruben Latre, Danny Vecchione, and the Samsung photo archive Portrait illustrations and lettering by Dan Park 3D illustrations by Alessio De Vecchi Created by Agenda: www.agendanyc.com samsung.com