2017 Media Kit

Reaching Fleet Executives and Managers July 2016 Shifting Smaller CCJ uncovers a trend toward more carriers regionalizing their delivery patterns, with many reevaluating their need for large sleepers and turning toward smaller, more efficient trucks.

January 2016 August 2016 Farewell, Paper Logs CCJ Top 250 The CCJ Top 250 is the most CCJ covers the FMCSA mandate to comprehensive ranking of require electronic logging devices in active carriers by taking into most long-haul trucks. account revenues, fleet size and employment base. 2 669,058 TOTAL POTENTIAL FLEET EXECUTIVE REACH Trucking is still the backbone of this great nation. Amid all the technological transformation we’re witnessing, fleets continue to keep us – and our economy – moving forward, onward and upward.

Commercial Carrier Journal remains committed to serving trucking professionals through deep analysis of the issues that affect you, your business and your industry. We’ve been doing that since 1911.

Our data-driven journalism gives fleet professionals clear insight into the important issues affecting the trucking industry today, along with sharp analysis of where we’re heading.

Through our print magazine, CCJDigital.com, an active social media presence, daily and weekly newsletters and industry networking and business events, we remain the go-to hub for trucking business and equipment information. If you’re looking to reach fleet professionals, your audience is here.

Scott Miller, SVP of Sales, Randall-Reilly

2017 CCJ MEDIA KIT 3 THE RANDALL-REILLY TRUCKING AUDIENCE

Through RigDig, we can place your message in front of millions of contacts within all segments of the trucking industry.

Randall-Reilly Audiences

5,953,120 TOTAL B2B CONTACTS

1,875,895 TRUCKING CONTACTS

536,761 558,955 681,912 78,074 20,193 FLEET OWNER-OPERATOR DRIVER PARTS/SERVICE DEALER CONTACTS CONTACTS CONTACTS CONTACTS CONTACTS

*Audience data powered by RigDig Business Intelligence

4 FLEET MARKET OVERVIEW

According to the American Trucking Associations, in Number 2015, more than 1 million fleets moved 10.49 billion tons CARRIERS BY FLEET SIZE of Fleets of freight valued at $726.4 billion. Trucking employs 7.3 Number of Class 3-8 trucks operated 1,295,296 million people throughout the economy in jobs related to 1,268,711 trucking activity, including 3.5 million truck drivers. 765,289

CARRIERS BY OPERATING TYPE

408,702 648,298 610,901

265,845 526,496 435,757

416,217

132,389 130,781 279,457 101,721

39,536 37,181 36,165 20,669 6,101 2,896 817 666 1 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 249 250 - 499 500 Private: Owner- For Hire: Other Private: For Hire: and over <10 Trucks Operator <10 Trucks 10+ Trucks 10+ Trucks Number of trucks

Analysis of active fleets from RigDig Business Intelligence. Active fleets with an estimated fleet size of one or more are grouped into RigDig’s estimated fleet size category. The chart displays the count of fleets and the estimated number of Class 3-8 trucks in each group. Analysis is provided by Randall-Reilly’s RigDig® Business Intelligence and provides insights into the active fleets operating in the United States by their operating segment.

2017 CCJ MEDIA KIT 5 CCJ AUDIENCE OVERVIEW

WHO ARE THEY? They consume content through multiple channels but prefer print and email newsletters. They’re buyers. Frequency of use on a scale of 0 to 10. 6.6 Prefer printed magazines (2016) 6.8 (2015) Decreasing fleet size: Not changing: 6.5 Prefer email newsletters (2016) 6.7 (2015) 5% 15% 5.3 Prefer supplier websites (2016) 5.1 (2015) 5.2 Prefer digital magazines (2016) 5.4 (2015) Increasing 4.8 Prefer magazine websites (2016) fleet size or replacing 4.7 (2015) aging equipment: 80% CCJ Audience by Type of Haul CCJ Audience by Job Title

General Freight/Dry Bulk 24,712 25.6% Corporate Management/ 50,361 52.2% Construction/Logging 20,979 21.6% Owner

Retail/Wholesale 6,549 6.8% Operations/Safety 14,103 14.5% CCJ Subscriber Demographics Petroleum/Chemicals/ 6,068 6.3% Management HAZMAT Maintenance 5,184 5.4% Female: Food Production/ 6,037 6.3% Management 50 or 12.6% Distribution Purchasing/Admin/ 4,346 4.5% younger: Government 4,413 4.6% Marketing Management 27.4% Waste Materials/ 3,749 3.9% Sales 1,333 1.4% Recyclable Technician/Mechanic 1,256 1.3% Bus Fleets 2,042 2.1% Driver 991 1% 51 or older: 72.6% Male: 87.4% Manufacturing/ 1,802 1.9% Processing Engineering 493 0.5% Utilities 1,257 1.3% Recruiting 149 0.2% Other 18,892 19.6% Other 18,284 19% Sources: Media usage and demographics breakdowns are sourced from the 2016 CCJ Connectivity Study. TOTAL 96,500 100% TOTAL 96,500 100% Statistics on propensity to buy are from the May 2016 CCJ MarketPulse.

6 CCJ AUDIENCE OVERVIEW

CCJ subscribers operate newer, better maintained equipment than the average fleet.

Through RigDig, we can target fleets by truck age, type of operation, inspection violations – brakes, lights, hours-of-service – and much more.

AVERAGE AGE OF TRUCK OPERATED INSPECTION VIOLATIONS BY CATEGORY 35.5% RigDig CCJ Subscribers 31.2% Vehicle Maintenance 72.1% 29.4% 65.8% Other 12.9% 26.6% 14%

Hours of Service 9.4% 17.7% 16.2% 11.2%

16.1% Unsafe Driving 4.7% 7.6% 12.1% 9.7% Hazmat 0.8% 5.5% 1.3%

Controlled Substance 0.1% 0.1% Less Than 5 To Under 8 To Under 12 To Under 20 Years 5 Years 8 Years 12 Years 20 Years and Older RigDig CCJ Subscribers

For each active fleet, RigDig Business Intelligence analyzed the average model age of verified Class 3-8 vehicles operated Analysis provided by RigDig Business Intelligence of the percentage of the in the past 24 months. It then placed each fleet with a verified vehicle into a model age group based on the average total inspection violations, over the past 24 months, for each CSA category. model age of the entire fleet.

2017 CCJ MEDIA KIT 7 CCJ AUDIENCE OVERVIEW

CCJ subscribers closely mirror the overall fleet market in terms of truck and engine brands operated.

TRUCK MAKE CLASS 3-8 RigDig CCJ Subscribers 33.2% 28.8%

15.4% 16% 12.8% 12.5% 12.3% 11.7% 10.7% 9.3% 5.9% 5.2% 5.3% 3.2% 2% 1.3% 1.2% 1.1% 1% 0.9% 1.3% 0.8% 1.4% 0.7% 1.5% 0.7% 0.4% 0.2% 04% 0.2% Freightliner International Peterbilt Kenworth Volvo Mack Ford Sterling Chevrolet Western Hino Isuzu GMC Dodge Mitsubishi Star ENGINE MAKE 5- TO 15-LITER

29.4% 27.4% 25.8%

21.5%

15.2% 12%

7.3% 7.7% 7% 5.9% 5.1% 5.2% 3.5% 4.4% 1.8% 1.7% 1.7% 1.8% 1% 1% 1% 0.6% 1% 0.5% 0.1% 0.1%

Cummins Detroit Caterpillar Volvo Navistar Mack PACCAR Mercedes Ford Isuzu Hino GM UD - Nissan

Analysis provided by RigDig Business Intelligence of verified Class 3-8 vehicles operated in the past 24 months. Compares the percentage by brand for the overall U.S. market to the percentage by brand for CCJ subscribers. 8 UNMATCHED AUDIENCE INSIGHTS

Prospect Profile

Acme Trucking Through RigDig, CCJ can provide detailed Overview information on more than 1 million active For-Hire with Operating Authority * Estimated Vehicles: 66 Transportation, fleets , including type of business, credit risk, Communications, Utilities 3200 Rice Mine Road NE Tuscaloosa, AL 35406 SIC: 4213 - Trucking, except equipment operated, cargo hauled, area of local operation and inspection history. UDF4: (undefined) Medium credit risk

*THE MARKS ARE OWNED BY DUN & BRADSTREET, MAY BE REGISTERED MARKS, ®, IN THE U.S. AND IN OTHER COUNTRIES AND ARE USED UNDER LICENSE. Click here to schedule a demo and learn how RigDig can power your marketing.

Equipment 24-month activity for distinct class 3-8 verified vehicles. *Includes owner-operators

59% Freightliner 100% Class 8 3.2 yrs 39 Vehicles 66 Vehicles Vehicle average age 66 Vehicles 29% Mack 38% Previously 2% leased 19 Engines Operated Vehicles Operators or Vehicles

Activity

Top 5 Inspection Violations Travel Locations: 16 States Last 24 months Top 10 travel states with distinct activity in the last 24-months

Other: All Other Driver Violations 23 1. Tennessee 65 Vehicle: Lighting 21 2. Alabama 18 Vehicle: All Other Brake Violations 20 3. Kentucky 18 Hours: All Other Hours of Service 15 4. Texas 17 Hours: 10/15 Hours 13 5. Mississippi 13 6. Georgia 8 7. South Carolina 5 8. Ohio 4 Accidents: 6 total 9. North Carolina 4 Last 24 months 10. Michigan 4

2017 CCJ MEDIA KIT 9 Prospect information is limited to your data access.

Page 1 of 2 © 2016 Randall-Reilly. All rights reserved. Saturday, September 10, 2016 RIGDIG BUSINESS INTELLIGENCE

Like the insights into the trucking audience you see presented here?

RigDig Business Intelligence can help you transform the way you Key Features: look at sales and marketing. 1 QUICK SEARCH Look up an entity by company name, USDOT Data-Driven Intelligence On More Than number, D-U-N-S number or 1 Million Trucking Entities MX/MC number. 2 EQUIPMENT SEARCH Find prospects operating your competitors’ brands. Find prospects by the equipment they operate. Understand a prospect’s fleet makeup. 3 ACTIVITY SEARCH Target fleets that tend to operate used trucks. Find prospects by their travel lanes, inspection violations Integrate your territory assignments for easy segmentation. and more.

Discover all fleets within certain travel lanes. 4 ONLINE ANALYTICS Leverage market analyses to Identify your prospects with inspection violations in a plan your business strategies specific category. and marketing campaigns to perfection.

Ask your CCJ Sales Representative for a demonstration of how RigDig can power your marketing efforts or click here to schedule a demo today.

10 CCJ’S POWERFUL MULTI-CHANNEL CONTENT

CCJ can put your message CCJ in front of more than Magazine 500,000 fleet contacts Recipients through all of our available 168,875 CCJ channels. Mobile Website Visits Unique Visitors 76,000+ 120,000+

For detailed CCJ audience information, download CCJ’s Total Fleet Contacts latest audit report at Social 536,761 randallreilly.com/audit. Fleet Followers Emails 59,000+ 238,000

CCJ Daily Ad Newsletter Network Subscribers 397,000 *All counts current 76,000 as of 6/1/2016

2017 CCJ MEDIA KIT 11 CCJ’S POWERFUL MULTI-CHANNEL CONTENT

MARCH 2015

WASTE NOT, WANT NOT AUGUST 2015 Can waste heat recovery boost HIGH-TECH fuel economy? TRAILERS page 59 They're not just boxes on wheels anymore page 82 HOW TO MAKE MORE MONEY HAPPIER DRIVERS Profitability analysis Auxiliary power units PRINT AND WEBSITE boosts the bottom line help retention efforts page 71 page 32 SPECIAL ISSUES 120,000+ unique 168,875 Total Reach monthly visits CCJDigital.com offers expert, CCJ magazine is a trusted, TOO MUCH thorough analysis of current INFORMATION? Business intelligence BUSINESS SOLUTIONS FOR TRUCKING PROFESSIONALS respected, authoritative source helps you sort it out Learn more about how FOLLOW page 46 events, equipment news and SPONSOREDcan INFORMATION offer solutions THE RULES for your fleet on BUSINESS SOLUTIONS FOR TRUCKING PROFESSIONALS page 29 Compliance for industry news and views. Our management industry updates to our tools make sure audience continues to grow in page 40 online audience. breadth and depth. NEWSLETTERS READER REVIEWS MOBILE APP FLEET-FOCUSED 76,000+ Monthly 30+ Product Reviews Android & iOS App EVENTS Subscribers Through interviews and online Our CCJ app makes CCJ surveys, our CCJ editors gather content easily accessible for 1,000+ High-Level CCJ keeps subscribers informed assessments of certain products mobile device users. Attendees and engaged with regular from the products’ actual users. Our events provide access to updates and popular content This gives fleets insight into the latest industry knowledge, hand-picked by our editors. how end-users feel about the answers from experts on products they buy. industry issues, and great networking opportunities.

12 WHY IS CCJ DIFFERENT?

In trucking, CCJ and its sister brands provide business-critical information to professionals who buy, sell and operate trucks and trailers across the United States.

The Voice of the The No.1 Lifestyle The Aftermarket Delivering Innovation American Trucker Source for Truckers Authority in Sales, Service and OVERDRIVEONLINE.COM TRUCKERSNEWS.COM TRUCKPARTSANDSERVICE.COM Support For more than 50 years, Overdrive Truckers News offers daily Founded in 1966, Truck Parts & SUCCESSFULDEALER.COM has served the information needs trucking news and job- Service is the oldest publication Successful Dealer delivers of the owner-operator market, related information through written for the trucking innovation in sales, service helping these small business its newsletters, website and aftermarket. The editorial focus and support to medium-and owners navigate the ever- social media. It also addresses is helping readers run their heavy-duty truck dealers, trailer changing equipment, regulatory the unique lifestyle issues of businesses more efficiently, dealers, truck renting and leasing and business landscape. Through importance to truck drivers. productively and profitably. We companies and truck body and its website and social media, reach owners and top managers equipment distributors. Founded Overdrive has built one of the of medium- and heavy-duty in 1978, Successful Dealer is the most highly engaged trucking truck parts distributors, service only publication written and communities in the industry. providers, travel centers and edited exclusively for the truck and trailer dealers that offer dealer market. The online community service and parts sales. for women drivers SHEDRIVESTRUCKS.COM With more than 1.8 million unique contacts She Drives Trucks is a weekly newsletter addressing the unique in the trucking industry, no one knows trucking issues women face on the road, like Randall-Reilly. including personal safety, health concerns and the best driving 2017 CCJ MEDIA KIT jobs for women. 13 PLATFORM-FREE STRATEGY

WHEREVER FLEETS CONSUME WHICH OF THE FOLLOWING DO YOU USE TO ACCESS THE INTERNET? INFORMATION, CCJ IS THERE. 80.1% 76.6% 2015 2016 Today, fleet executives demand critical information on 63.4% 60.9% 57.2% 58.3% 2016 2015 important topics whenever they need it and wherever 2016 2015 they are. This new reality means a fresh approach. 43.2% 2016 36.8% 2015 While we maintain a robust editorial calendar, our content remains primarily driven by current industry issues and events. Our highly engaged digital, social  Desktop computer  Handheld device Laptop computer  Tablet computer and event audiences help shape our content around the issues of most import to them. Source: CCJ 2016 Connectivity Study This approach ensures CCJ’s content is:

TIMELY MULTI-CHANNEL COMMUNITY-BUILDING FLEET-DRIVEN AUDIENCE-MULTIPLYING A relevant news- and Covering topics through Fleets regularly engage Views, clicks, comments Today, our ability to issue-oriented approach a variety of channels with our content, and shares tell us what’s reach decision-makers to content serves fleets enables fleets to consume editors and each other most important to fleets. and influencers in the better than topics picked content when and where through our websites We respond with the trucking industry is months in advance. they want it. and social media. content they want. virtually limitless.

14 PERFECTCIRCTM - TARGETED REACH, MORE VALUE

Today’s B2B marketers increasingly demand ways to target their messages to specific data-identified audiences. Until now, that’s been PERFECTCIRC DELIVERS: difficult – and costly – to do in print magazines. • 75% direct request – traditional, controlled circulation That’s why Randall-Reilly developed PerfectCirc, an evolution of the • 25% targeted – specific circulation segment aligned with traditional controlled circulation model. PerfectCirc offers a combined Editorial Spotlight circulation of direct request and pre-qualified targeted audience segments, selected based on verified RigDig Business Intelligence inspection activity. This enables us to:

1. Extend CCJ’s circulation reach by adding 25% new qualified Each quarter, we marry targeted audience segments to editorial recipients each quarter. content tailored to address their specific needs and concerns:

2. Target editorial content – and your advertising message – to key First quarter Third quarter audience segments. • Targeted circulation segment: Fleets • Targeted circulation segment: Fleets operating out-of-warranty trucks with high level of maintenance • Editorial Spotlight: Improving vehicle violations uptime • Editorial Spotlight: Preventing CSA PERFECTCIRC BY THE NUMBERS vehicle maintenance violations Second quarter Fourth quarter Q1 72,375 (75%) RECIPIENTS 24,125 (25%) OUT-OF-WARRANTY TRUCKS • Targeted circulation segment: Fleets operating medium-duty trucks • Targeted circulation segment: Q2 24,125 (25%) MEDIUM-DUTY 96,500 • Editorial Spotlight: Making the most Technology adopters of medium-duty trucks • Editorial Spotlight: The future of Q3 24,125 (25%) MAINTENANCE VIOLATIONS technology Q4 24,125 (25%) TECHNOLOGY ADOPTERS Plus, pre-qualified subscribers receive a 3-month trial subscription 72,375 + 96,500 = 168,875 TOTAL and an offer for a full subscription. Those who accept will convert to ANNUAL REACH the direct request subscriber list.

Think of it as targeted marketing for print.

2017 CCJ MEDIA KIT 15 PerfectCircTM Spotlights January - March: Improving Vehicle Uptime April - June: Making the Most of Your Medium-Duty Trucks July - September: Preventing CSA Vehicle Maintenance Violations 2017 EDITORIAL CALENDAR October-December: The Future of Technology

Month Business Feature Technology Feature Equipment Feature Other Technology InFocus Equipment InFocus 2017 Economic Outlook: CCJ's annual economic Next-Gen Driver Simulators: A look at the Parts Management: Opportunities for fleets to use auto replenishment/VMI; Trip Planning: New software January outlook survey reveals fleet sentiment entering 2017, technologies that are lowering costs and improving how to identify quality aftermarket suppliers; reman vs. reconditioned vs. developments that help fleets and drivers Wheel Maintenance: Steel vs. aluminum and refinishing tips. plus analysis from the industry's leading economists. driver throughput. recycled. plan daily routes over the road. Truck Parking: Information services and Lightweighting: Looking at ways to find weight savings, CCJ Reader Reviews: A roundup of the latest equipment and technology offerings and reader feedback on Selecting a Service Provider: When to go to the dealer, independent or February technologies that give insights on available including smaller engines, aluminum wheels, super single tires specific trucks, technology packages and more. truck stop. truck parking locations. and more. Career Leadership Award: Career profile of the 2017 Going the Final Mile: How carriers are changing their Repair: How to build an uptime program around older trucks, including Trailer Tracking: An update on the Engine Fluids: A look at the latest trends and offerings in the March CCJ Technology & Maintenance Career Leadership operations and technology to keep up with the wave of Severe Service third-party telematics. evolution of trailer tracking technologies. market. Award recipient. e-commerce. 2017 CCJ Innovator of the Year: In-depth focus on Dry Van Trailers: Detailed trends Freight Matching: Next-generation load Tire Treads: What does tread pattern mean to tire life vs. Safety Tech: A deep dive into the latest driver safety Alt Fuel: What applications lend themselves to various fuel types: NG, diesel, April the business practices of the recipient of the annual and specs on the latest dry van boards and connectivity tools for freight application? Spec’ing for weather? Is there a better general A/T technologies and integration opportunities. gasoline, propane, etc.? CCJ Innovator of the Year award. trailers on the market. brokers and carriers. tire? Spring Show Products: Review of the latest trucks, Maintenance Software: A look at how Getting Your Truck Ready for Summer: Top things you can Driver Mobile Apps: A look at what new features fleets Upfit Options for Vans and Small Trucks: A look at the latest trends in May technology and solutions unveiled at TCA, MATS, fleets are using data to maximize uptime of do to prepare your truck, and associated fluids, for optimal and suppliers are adding to mobile apps. chassis and new body configurations. NTEA and more. their assets. performance in summer months. Automating Driver Pay: With more complicated Driver Retention Platforms: Tools that Medium-Duty Model Roundup: A look at the newest Class 3-7 offerings or Disc Brakes: Where they make the most sense and the benefits June performance-pay structures, what technologies are Severe Service fleets are using to manage relationships upgrades from leading OEMs. and drawbacks. fleets using to manage the data? with drivers and increase engagement. Cash Flow Management: How are fleets using new Flatbed Trailers: Detailed trends Beacons - the Evolution of RFID: A look at Wheel Balancing: Is it even necessary, and why almost no In Violation, Part 1: Brakes- Creating a PM program to reduce maintenance July systems to speed conversion to cash and obtain short- and specs on the latest flatbed how fleets can use new mobile devices and one does it. Topic covers tire makers and companies that offer violations. term financing? trailers on the market. sensors to capture and share information. unconventional tire balancing solutions. Strategic Routing: How are motor carriers and Mobile Load Tracking Apps: The latest CCJ Top 250: Annual ranking of for-hire carriers and technology providers taking navigation to the next Air Spring Maintenance: How to get the most life out of your air August In Violation, Part 2: Lights- Corrosion control, LED vs. halogen, pre-trip tips. developments in connectivity tools for trends in merger & acquisition activity. level to give drivers precise information for safety and springs. brokers, carriers and drivers. productivity? Technicians: How has training, education, hiring and In Violation, Part 3: Top 10 things that are causing premature tire damage Remote Diagnostics: How are vehicle Compliance Outsourcing: What new services help to Filter Replacement Intervals: Focusing on best practices for oil, September retention changed? SIDEBAR: Ten tips for keeping that aren’t your drivers. Topic covers pressure, wheel bearings, wheel balance Severe Service manufacturers using big data to keep their manage electronic data and keep fleets in compliance? air and fuel/separator. your top talent. and wheel ends. customers happy? Reefer Trailers: Detailed Driver Wearables: What are the latest Trucking's Future Now: A look two years after CCJ's initial coverage in 2015 will examine how far the industry has come and explore new and developing trends in technology, One-Box Aftertreatment: A look at the trend to self-contained October trends and specs on the latest options, as well as the pros and cons, of equipment and driver management. single-canister designs for SCR. refrigerated trailers on the market. using wearable devices? The Resurgence of EGR: In Phase II, the EPA Truck Winterization Tips: Top things you can do to prepare your Next-Generation EDI: A review of how carriers Paperless POD: How can fleets improve listed EGR as a method to explore in meeting GHG The Rise of the Little Guys: How are new truck OEMs like Alkane Truck Co., truck and associated fluids for optimal performance in winter November are keeping up with more difficult and timely cash flow by speeding up or eliminating requirements. What does this mean for SCR, and how Rainer Truck & Chassis, Nikola and others carving out a niche? months. Topic impacts manufacturers of filters, hoses, brakes, communication requirements from shippers and 3PLs. paper-based billing processes? will the two work together? coolant, tires and just about every part that wears out. Arrival of the ELD: As FMCSA's final rule takes effect, Driver Entertainment Technology: From Automatic Emergency Braking: Passenger cars have committed Predictive Analytics: Using the latest information Five Flashiest Fleets: Randall-Reilly editors' top picks from reader-submitted December CCJ will explore the economic impact of ELDs on satellite TVs to streaming video, what are to making this standard by 2022. How practical is this on systems to fix problems in advance. fleet graphics. large and small carriers and productivity. fleets doing to modernize driver amenities? commercial trucks? 2017 EDITORIAL CALENDAR

Month Business Feature Technology Feature Equipment Feature Other Technology InFocus Equipment InFocus 2017 Economic Outlook: CCJ's annual economic Next-Gen Driver Simulators: A look at the Parts Management: Opportunities for fleets to use auto replenishment/VMI; Trip Planning: New software January outlook survey reveals fleet sentiment entering 2017, technologies that are lowering costs and improving how to identify quality aftermarket suppliers; reman vs. reconditioned vs. developments that help fleets and drivers Wheel Maintenance: Steel vs. aluminum and refinishing tips. 2017 CCJ plus analysis from the industry's leading economists. driver throughput. recycled. plan daily routes over the road. Truck Parking: Information services and Lightweighting: Looking at ways to find weight savings, PRODUCTION SCHEDULE CCJ Reader Reviews: A roundup of the latest equipment and technology offerings and reader feedback on Selecting a Service Provider: When to go to the dealer, independent or February technologies that give insights on available including smaller engines, aluminum wheels, super single tires specific trucks, technology packages and more. truck stop. truck parking locations. and more. MATERIALS ISSUE AD CLOSE Career Leadership Award: Career profile of the 2017 Going the Final Mile: How carriers are changing their DUE Repair: How to build an uptime program around older trucks, including Trailer Tracking: An update on the Engine Fluids: A look at the latest trends and offerings in the March CCJ Technology & Maintenance Career Leadership operations and technology to keep up with the wave of Severe Service third-party telematics. evolution of trailer tracking technologies. market. Award recipient. e-commerce. January 11/28/16 12/05/16 2017 CCJ Innovator of the Year: In-depth focus on Dry Van Trailers: Detailed trends Freight Matching: Next-generation load Tire Treads: What does tread pattern mean to tire life vs. Safety Tech: A deep dive into the latest driver safety Alt Fuel: What applications lend themselves to various fuel types: NG, diesel, April the business practices of the recipient of the annual and specs on the latest dry van boards and connectivity tools for freight application? Spec’ing for weather? Is there a better general A/T technologies and integration opportunities. gasoline, propane, etc.? February 01/02/17 01/10/17 CCJ Innovator of the Year award. trailers on the market. brokers and carriers. tire? Spring Show Products: Review of the latest trucks, Maintenance Software: A look at how Getting Your Truck Ready for Summer: Top things you can Driver Mobile Apps: A look at what new features fleets Upfit Options for Vans and Small Trucks: A look at the latest trends in May technology and solutions unveiled at TCA, MATS, fleets are using data to maximize uptime of do to prepare your truck, and associated fluids, for optimal March 02/01/17 02/08/17 and suppliers are adding to mobile apps. chassis and new body configurations. NTEA and more. their assets. performance in summer months. Automating Driver Pay: With more complicated Driver Retention Platforms: Tools that Medium-Duty Model Roundup: A look at the newest Class 3-7 offerings or Disc Brakes: Where they make the most sense and the benefits April 03/02/17 03/10/17 June performance-pay structures, what technologies are Severe Service fleets are using to manage relationships upgrades from leading OEMs. and drawbacks. fleets using to manage the data? with drivers and increase engagement. Cash Flow Management: How are fleets using new Flatbed Trailers: Detailed trends Beacons - the Evolution of RFID: A look at Wheel Balancing: Is it even necessary, and why almost no May 04/04/17 04/11/17 In Violation, Part 1: Brakes- Creating a PM program to reduce maintenance July systems to speed conversion to cash and obtain short- and specs on the latest flatbed how fleets can use new mobile devices and one does it. Topic covers tire makers and companies that offer violations. term financing? trailers on the market. sensors to capture and share information. unconventional tire balancing solutions. June 05/02/17 05/10/17 Strategic Routing: How are motor carriers and Mobile Load Tracking Apps: The latest CCJ Top 250: Annual ranking of for-hire carriers and technology providers taking navigation to the next Air Spring Maintenance: How to get the most life out of your air August In Violation, Part 2: Lights- Corrosion control, LED vs. halogen, pre-trip tips. developments in connectivity tools for trends in merger & acquisition activity. level to give drivers precise information for safety and springs. July 05/29/17 06/08/17 brokers, carriers and drivers. productivity? Technicians: How has training, education, hiring and In Violation, Part 3: Top 10 things that are causing premature tire damage Remote Diagnostics: How are vehicle August Compliance Outsourcing: What new services help to Filter Replacement Intervals: Focusing on best practices for oil, (Top 250 07/05/17 07/11/17 September retention changed? SIDEBAR: Ten tips for keeping that aren’t your drivers. Topic covers pressure, wheel bearings, wheel balance Severe Service manufacturers using big data to keep their manage electronic data and keep fleets in compliance? air and fuel/separator. 8-pg gate) your top talent. and wheel ends. customers happy? Reefer Trailers: Detailed Driver Wearables: What are the latest September 08/02/17 08/09/17 Trucking's Future Now: A look two years after CCJ's initial coverage in 2015 will examine how far the industry has come and explore new and developing trends in technology, One-Box Aftertreatment: A look at the trend to self-contained October trends and specs on the latest options, as well as the pros and cons, of equipment and driver management. single-canister designs for SCR. refrigerated trailers on the market. using wearable devices? October 09/05/17 09/12/17 The Resurgence of EGR: In Phase II, the EPA Truck Winterization Tips: Top things you can do to prepare your Next-Generation EDI: A review of how carriers Paperless POD: How can fleets improve listed EGR as a method to explore in meeting GHG The Rise of the Little Guys: How are new truck OEMs like Alkane Truck Co., truck and associated fluids for optimal performance in winter November are keeping up with more difficult and timely cash flow by speeding up or eliminating requirements. What does this mean for SCR, and how Rainer Truck & Chassis, Nikola and others carving out a niche? months. Topic impacts manufacturers of filters, hoses, brakes, communication requirements from shippers and 3PLs. paper-based billing processes? November 10/03/17 10/10/17 will the two work together? coolant, tires and just about every part that wears out. Arrival of the ELD: As FMCSA's final rule takes effect, Driver Entertainment Technology: From Automatic Emergency Braking: Passenger cars have committed Predictive Analytics: Using the latest information Five Flashiest Fleets: Randall-Reilly editors' top picks from reader-submitted December CCJ will explore the economic impact of ELDs on satellite TVs to streaming video, what are to making this standard by 2022. How practical is this on December 10/30/17 11/07/17 systems to fix problems in advance. fleet graphics. large and small carriers and productivity. fleets doing to modernize driver amenities? commercial trucks? 2017 PRINT SPECS

MEDIA & FILE AD SIZES AD SIZE NON-BLEED AD SIZE W/BLEED AD TRIM SIZE FORMATS 2-Page Spread 15.25” × 10” 16” × 10.75” 15.75” × 10.5” File Requirements Full Page 7.375” × 10” 8.125” × 10.75” 7.875” × 10.5” The preferred format for press 1/2-Page Spread Horizontal 15.75” × 4.5” 16” × 5.375” N/A is High Quality Print PDFs. Include all registration marks, 2/3-Page Vertical 4.5” × 9.5” N/A N/A embed images and outline fonts. PDFs must contain only 4-color 1/2-Page Island 4.5” × 7.375” N/A N/A process images (CMYK). Two- page spreads should be prepared 1/2-Page Horizontal 7” × 4.5” N/A N/A as one complete file to ensure proper bleed. 1/3-Page Square 4.5” × 4.5” N/A N/A

1/3-Page Vertical 2.25” × 9.5” N/A N/A

1/3-Page Horizontal 7” × 2.75” N/A N/A

1/4-Page Vertical 3.375” × 4.5” N/A N/A

1/4-Page Horizontal 4.5” × 3.5” N/A N/A

1/4-Page Banner 7” × 2.25” N/A N/A

1/6-Page Vertical 2.25” × 4.5” N/A N/A

1/6-Page Horizontal 4.5” × 2.25” N/A N/A

18 2017 PRINT SPECS

Image Requirements All images for ads and special sections should be color- corrected and provided at or above our minimum resolution requirement of 300 dpi.

• Mode: CMYK (convert all RGB and spot colors) • Format: .tif, .eps or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall- 2/3-Page Vertical 1/2-Page Island 1/3-Page Vertical Reilly cannot be responsible for any errors in content. Alternate File Formats Accepted Adobe Native Application Files (.ai, .indd, .psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

1/4-Page Horizontal 1/6-Page Vertical 1/2-Page Horizontal 1/3-Page Square 1/6-Page Horizontal 1/3-Page Horizontal 1/4-Page Vertical 1/4-Page Banner

2017 CCJ MEDIA KIT 19 2017 PRINT RATES

RUN OF BOOK ADVERTISING RATES*

Cover Positions Color Fees Rate includes four-color Rates include the FOUR-COLOR RATES 1X 6X 12X 24X process — not subject to standard four-color volume discounts beyond process. Matched fifth 2-Page Spread $28,119 $27,568 $27,017 $26,476 the 12-time rate. PMS color $750. Full Page $18,784 $18,416 $18,055 $17,694 Premium Production & Positions Handling Charges 2/3-Page Vertical $15,116 $14,819 $14,529 $14,238 • Cover 2 Spread: Plus Production charges 20% will be billed at a non- 1/2-Island $12,210 $11,721 $11,253 $10,802 • Back Cover: Plus 20% commissionable rate. • Other Required • Ad Design: $140 - $360 Positioning: Plus 10% 1/2-Page Horizontal $9,392 $9,016 $8,656 $8,310 • Redesign/Resize: $75 - $165 Premium • Text Changes: $30 - Up 1/2-Page Vertical $9,392 $9,016 $8,656 $8,310 Positions & Inserts • Photo Scans: $50 - Up • Duplicate Digital Files: Contact your sales 1/3-Page Vertical $6,199 $5,951 $5,713 $5,484 $30 representative for more information. 1/4-Page Horizontal $4,696 $4,508 $4,328 $4,155

1/4-Page Vertical $4,696 $4,508 $4,328 $4,155 *All Rates are Gross, Four-Color

20 DIGITAL ADVERTISING CAPABILITY

MEDIA TARGETING

Your Ad Our websites and newsletters are the most direct way to engage our audience. You gain the advantage of contextual targeting by placing your ads next to high-value content. All campaigns utilize both the newsletters and websites. Your ad rotates banner positions until your budget is at capacity.

Your Ad Use media targeting to:

Leverage the trust of industry brands.

Build brand awareness through Your Ad targeted impressions. Your Ad

Your Ad Support conversion-­based campaigns. Your Ad Your Ad Your Ad Drive traffic to your landing pages and website. Your Ad Your Ad

Your Ad

2017 CCJ MEDIA KIT 21 DIGITAL ADVERTISING CAPABILITY

TARGETED DISPLAY OUR TAGGED AUDIENCE • Fleets: 397,000 The display networks of Google, Bing and Yahoo have the potential to reach nearly all internet users around the world. You can connect to your audience • Company Drivers: on these display network websites using multiple targeting options. 1,906,000 • Owner-Operators: 490,000 Use targeted display to: • Students: 44,000 Build brand awareness • Teams: 53,000 through targeted • Flatbed: 83,000 Your Ad impressions. • Reefer: 53,000 Drive traffic to your landing • Tanker: 62,300 Your Ad Your Ad pages and website. • Lease/Purchase: Support conversion-based Your Ad 41,500 campaigns. TOTAL: 2,730,800 Promote special product offerings.

22 DIGITAL ADVERTISING CAPABILITY

FACEBOOK ADVERTISING

You can leverage our exclusive audience to execute paid advertising campaigns on Facebook. Facebook accounts are matched to email addresses in our database, and we also utilize our tagged audience. Your ads appear as sponsored posts in the News Feeds of your audience. These ads can be supplemented by ads on the right-hand rail of News Feeds.

Use Facebook advertising to:

Build your social media presence. Create additional touch points for campaigns. Support conversion-­based campaigns. Your Ad Promote your owned content. Your Ad

2017 CCJ MEDIA KIT 23 DIGITAL ADVERTISING CAPABILITY

YOUTUBE MARKETING

Using our tagged audience, you can utilize YouTube’s advertising options to ensure your videos are found by the Your Ad right people. Your Ad Your Ad Your Ad

Use YouTube marketing to: your ad here

Create lasting impressions with prospects. Build conversion-based campaigns. Increase organic search around your brand.

How do you IN-STREAM­ IN-SEARCH­ IN-DISPLAY connect on Use pre-­roll ads before a Bid on keywords relevant to your Add suggested videos to the YouTube? prospect’s chosen video. videos to find prospects. right-hand rail.

24 DIGITAL ADVERTISING CAPABILITY

SEARCH ENGINE MARKETING

Search engines are the number one tool for prospects in the buying and research phase. By targeting the correct keywords, you can connect to these prospects. Randall- Reilly provides industry insight and SEM expertise that gives you unparalleled SEM success. We can filter your search campaigns by our tagged audience.

Use SEM to:

Drive conversion­-based campaigns. Connect to prospects in the buying phase. Produce phone calls from interested buyers. Capture traffic around your brand.

2017 CCJ MEDIA KIT 25 COMMERCIAL CARRIER JOURNAL STAFF

GOING THE EXTRA MILE EDITOR SENIOR EDITOR Commercial Carrier Journal’s mission Jeff Crissey Aaron Huff 800-633-5953 x1244 801-471-0225 is to provide thought-provoking [email protected] [email protected] perspectives and deep analysis of @JeffCrisseyCCJ @AaronHuffCCJ the issues affecting the trucking industry. Our team of professional Jeff maintains the excellent print editorial Aaron began at a family-owned trucking journalists is committed to creating product, improving audience engagement company and eventually joined CCJ’s editorial the engaging, focused and trusted and increasing CCJ readers’ knowledge of team, where for the past 15 years he has editorial content that will help fleet business and safety-related industry issues. covered business and technology and spoken Jeff holds a Bachelor’s Degree from Auburn at industry events. Aaron holds a Bachelor’s executives and professionals manage University and has been a member of Randall- Degree from Brigham Young University and a their businesses. Reilly’s editorial staff for 18 years. Master’s Degree from The University of Alabama.

NEWS EDITOR EQUIPMENT EDITOR MANAGING EDITOR James Jaillet Jason Cannon Dean Smallwood 800-633-5953 x1449 800-633-5953 x1358 800-633-5953 x1039 [email protected] [email protected] [email protected] @trucknewsJJ @By_Jason_Cannon @CCJnow

James is the News Editor for Commercial Jason joined Randall-Reilly in 2012 as Dean is Managing Editor of Commercial Carrier Journal and Overdrive. For the past Online Editor for Hard Working Trucks, Carrier Journal and Overdrive. He has nearly five years, James has covered regulatory, Successful Dealer and Truck Parts & Service, three decades of journalism experience, economic and business news and analysis sister brands to CCJ. He focuses on Class with more than half of that spent covering for CCJ. He holds a Bachelor’s Degree in 3-8 over-the-road commercial vehicles and the transportation industry. Dean holds a Journalism from The University of Alabama. related components. Bachelor’s Degree from Auburn University.

26 COMMERCIAL CARRIER JOURNAL STAFF

ASSOCIATE EDITOR Matt Cole 800-633-5953 x1702 [email protected] Mike Reilly, Chairman Brent Reilly, President & CEO

Matt is Associate Editor for Commercial Carrier Shane Elmore, COO Journal and Overdrive. A recent addition to the Russell McEwen, CFO Randall-Reilly editorial team, Matt started his career in journalism writing and editing news Linda Longton, SVP for The Demopolis Times. He holds a Bachelor’s Content & Media Degree in Journalism from The University of Robert Lake, SVP Alabama. Acquisitions & Business Development Scott Miller, SVP Find us online: Sales CCJDigital.com Prescott Shibles, SVP facebook.com/CCJMagazine Data twitter.com/CCJnow Stacy McCants, VP Events youtube.com/CCJDigital Nick Reid, VP CCJ Magazine - Commercial Carrier Journal Digital Services Julie Arsenault, VP Marketing

2017 CCJ MEDIA KIT 27 randallreilly.com /randallreilly @randallreilly

28