Using Creativity and the Arts

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using creativity and the arts

A Sense of Place is one of the main footbridge and part of the National Cardiff Bay regularly presents Welsh springboards for creativity and the arts, Cycle Network over the Dyfi at artists and productions as well as traditional and contemporary. Visual Machynlleth, for example came about internationally renowned companies. and applied artists have often drawn as a collaborative project between Welsh bands like the Manic Street their influences directly from the Welsh Powys County Council and Artworks Preachers and the Stereophonics enjoy landscape – JMW Turner in the Nantlle Wales (see useful contacts at the end superstar status, and Welsh singers Valley, Grahame Sutherland in of this section for details). Cardiff Bay’s currently dominate the classical charts. Pembrokeshire, Kyffin Williams in stimulating public art reflects a strong While opera may seem like a strange Snowdonia, for example. And the Sense of Place based on maritime ‘tradition’ for Wales, having had our process goes on. The Tabernacle at heritage and the cosmopolitan Machynlleth, Oriel Mostyn at communities of the old docklands. Llandudno, Holyhead’s Ucheldre Centre The traditional image of the Land of and the Glyn Vivian in Swansea provide Song, centred on male voice choirs and a showcase for paintings and the like, has been re-energised – and contemporary arts and crafts that look reinvented of late. The Pop Factory in at Wales in an exciting, challenging new the Rhondda is a major new venue for way. contemporary music and the newly Art is also bringing bold additions to opened international performing arts public spaces. Jon Mills’s striking new centre, Wales Millennium Centre in 43 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism Developing your business & promoting Wales

we revere our bards and writers, and maintain the ancient tradition of crowning or ‘chairing’ the best Welsh language practitioners every year at the National Eisteddfod in truly colourful and memorable ceremonies. More and more visitors are planning their trips around festivals and events, making ‘event tourism’ a major growth area. There’s a huge choice in Wales, from major festivals like Brecon Jazz, the Llangollen International Musical Eisteddfod, the National Eisteddfod and the Royal Welsh Show to local craft fairs, and the use of costumed guides at historical properties. All of this is part of Sense of Place. It needs to be communicated to visitors; local artists and performers need to be invited to create closer links with the industry and with visitors so that their experience of this colourful country is made richer and more enjoyable. how to use creativity and the arts in your business

Collect information – become a database joiner There will be a number of theatres, very own internationally renowned Wales is renowned for its poets and galleries, craft centres and festivals company – Welsh National Opera – for writers. People the world over have within a twenty mile radius of your 60 years, and having a strong tradition heard of Dylan Thomas, those business. Find out where they are, what of singing opera dating back to the interested in Celtic myth and heritage they do and what they could offer you, height of the industrial revolution – and may very well have heard of the quasi your business and your visitor. even some Welsh language operas, it is historic poet Taliesin – though few Wherever possible join their mailing lists a musical tradition that is as much a might understand his work completely so that you can easily and regularly up- part of the rich artistic tapestry of in its original form these days. Today date your visitor information. Wherever Wales as is folk dancing. Contemporary we have a flourishing literary landscape. possible try to visit them – you could and classical music festivals abound and We have our own national poet in involve your staff in this so that you can each regional town has its own Gwyneth Lewis and Welsh writers pool your experiences and improve performance venue at which local feature highly of the author lists of the your local product knowledge in this groups perform alongside professional major English language publishing area. Use the wallet at the end of this touring companies. There is more houses of the world. Poetry slams and section to keep leaflets etc. Use the recorded Welsh music available today readings are regular occurrences in area below to keep a list of the key than ever before. New media such as towns and villages the length and venues and festivals and the key film, video, CD and DVD feature the breadth of the country and the passing contacts for enquiries and information. best of our performance talent. Wales on of the traditional and unique poetic has made its mark internationally in the form of ‘cynghanedd’ has undergone a mediums of film and animation. renaissance in recent years. In Wales

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Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………...... Contact Telephone no:………………………………………………………………...... Email:…………………………………………………………………………………...... Address:…………….…………………………………………………………………...... Details of opening dates / times / special arrangements:…………………...... ………………………………………………………………………………………………………………………………………….. ………………………………………...... Type of work made / presented……………………………………………………...... …………………………………………………………………………………………………………………………………………... ………………………………………...... Joined mailing list? Yes No

Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………...... Contact Telephone no:………………………………………………………………...... Email:…………………………………………..………………………………………...... Address:…………….…………………………………………………………………...... Details of opening dates / times / special arrangements:…………………...... ………………………………………………………………………………………………………………………………………….. ………………………………………...... Type of work made / presented……………………………………………………...... …………………………………………………………………………………………………………………………………………... ………………………………………...... Joined mailing list? Yes No

Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………...... Contact Telephone no:………………………………………………………………...... Email:………………………………………………………..…………………………...... Address:…………….…………………………………………………………………...... Details of opening dates / times / special arrangements:…………………...... ………………………………………………………………………………………………………………………………………….. ………………………………………...... Type of work made / presented……………………………………………………...... …………………………………………………………………………………………………………………………………………... ………………………………………...... Joined mailing list? Yes No

display the work of local visual and/or creative artists This can range from postcards to paintings, sculpture and fabrics. Suitable works immediately impart a Sense of Place. Make sure you provide details of how to buy their work. Contact the Arts Council of Wales for lists of artists in your locality. If your business has a shop, make sure it sells the work of local artists and makers.

Local artist(s) name(s)….……………………………………………………………...... Contact tel:……………………………………………………………………………...... Email:…………………………………………………………………………….……...... Artist’s website:………………………………………………………………………...... Type of work:...... Studio address:………………………………………………………………………......

Local artist(s) name(s)….……………………………………………………………...... Contact tel:……………………………………………………………………………...... Email:……………………………………………….…………………………………...... Artist’s website:………………………………………………………………………...... Type of work:...... Studio address:………………………………………………………………………......

Local artist(s) name(s)….……………………………………………………………...... Contact tel:……………………………………………………………………………...... Email:……………………………………………………………………….…………...... Artist’s website:………………………………………………………………………...... Type of work:...... Studio address:………………………………………………………………………......

Local artist(s) name(s)….……………………………………………………………...... Contact tel:……………………………………………………………………………...... Email:……………………………………………………………….…………………...... Artist’s website:………………………………………………………………………...... Type of work:...... Studio address:………………………………………………………………………......

46 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism Buy and display Welsh art Welsh writers that your guests can enjoy browsing. Most good high street Buy your own sculpture and art to bookshops offer a range of books by display around your establishment. local writers, or contact your local Scour local galleries to develop your library to research the area further. taste and determine what will look best in your establishment. The Arts Council of Wales’s Principality Collectorplan Give your business a Welsh air scheme makes contemporary works of Build up an interesting Welsh music art affordable, by providing you with an library. A carefully chosen CD can opportunity to have an interest-free greatly enhance the atmosphere. Don’t loan to buy contemporary art and craft. think just in terms of harp music. Over 70 galleries in Wales participate in There’s a lot more to the music of the scheme, which provides interest- Wales, so you can always find free credit from £50 to £2,000 towards something suitable for a specific mood any one purchase or a group of or occasion. Most local music shops purchases following a 10% deposit. will have a selection. If you need a helping hand deciding on suitable folk In their own words music to create the desired effect, then contact trac who will be happy to Display excerpts from Welsh and advise and guide you. English language poetry and prose on your walls. There may well be a piece written about your locality or there may Events listings be a famous writer – poet, author or Keep abreast of local arts events hymnist associated with your area. through regional and local media. These literary geniuses may have Consider creating a pin-board in one of captured the Sense of Place of your your public areas where you can post area in a few short, but beautifully information about forthcoming arts formed lines. Build up a library of events and festivals. poetry and longer literary works by 47 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism Developing your business & promoting Wales

Yr Academi Gymreig - The Welsh level, helping artists to make work that useful contacts for Academy is the Welsh National responds to their locality. Literature Promotion Agency and using creativity and Audiences Wales Society of Writers. The Academi runs 2 Market House, Market Road, events, courses, competitions, the arts Cardiff CF5 1QE international exchanges, events for Tel: 029 2037 3736 schools, readings, literary performances Email: [email protected] Visit Wales and festivals, and represents the Website: www.audienceswales.co.uk Brunel House, 2 Fitzalan Road, interests of Welsh writers (poets, Cardiff CF24 OUY novelists, fictionists, storytellers, Formerly Cardiff Arts Marketing and Tel: 029 2047 5303 dramatists, critics) and Welsh writing Valleys Arts Marketing, this organisation Email: both inside Wales and beyond. manages What’s On Wales, a website [email protected] that lists every kind of event taking Its website is a mine of information Website: www.wales.gov.uk/tourism place across Wales. about literary events, Welsh books, Supporting the development of tourism authors and poets. businesses in Wales and marketing the Civic Trust for Wales Wales product nationally and Third Floor, Empire House, Mount Arts Council of Wales internationally. Specialist advice, Stuart Square, Cardiff CF10 5FN Holst House, 9 Museum Place, marketing opportunities and investment Tel: 029 2048 4606 Cardiff CF10 3NX support are available. Email: [email protected] Tel: 029 2037 6500 Website: www.civictrustwales.co.uk Email: [email protected] Academi Website: www.artswales.org.uk / The Civic Trust for Wales promotes 3rd floor, Mount Stuart House, www.celfcymru.org.uk civic pride as a means to improving the Mount Stuart Square, Cardiff CF105FQ quality of life for all in the places where The Arts Council of Wales’s Axis Tel: 029 2047 2266 we live and work, and encourages database holds details and images of Fax: 029 2049 2930 community action, good design, the work of over 400 artists currently Email: [email protected] sustainable development and respect living and working in Wales. Website: www.academi.org for the built environment amongst people of all ages. Contact them for Artworks Wales – Cywaith Cymru information about the history of the Crichton House, 11-12 Mount Stuart built environment in your area and Square, Cardiff CF1 5EE other sources of information about the Tel: 029 20489543 history and future of your area. Email: [email protected] Website: www.cywaithcymru.org Creu Cymru Artworks Wales creates art for public 8H Aberystwyth Science Park, sites by making partnerships with local Aberystwyth, SY23 3AH authorities, agencies of the Welsh Tel: 01970 639444 Assembly Government, businesses and Email: www.creucymru.co.uk artists. The organisation ensures that its Website: [email protected] projects involve the people at local Creu Cymru is the Venue Development and Touring Agency for Wales, established by, and run on behalf of, theatres & arts centres across the country. The organisation can provide details of professional performing arts events programmed into venues across Wales.

Fforwm Crefft Cymru 3, Grooms Buildings, Pool Road, Newtown, Powys, SY16 1DL Tel: 01686 627551 Website: www.craftinwales.com For information on suppliers of hand- made Welsh crafts.

48 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism Ffynnon Gwerin The Library is not only a library. It has Tel: 01248 421071 thousands of manuscripts and archives, Mobile: 07879 681292 pictures and photographs, maps, sound Email: [email protected] recordings and moving images, Website: available for all adults to consult in the www.bangoreb.co.uk/ffynnongwerin building, and exhibitions are arranged throughout the year, as well as lectures This is a traditional music network that and other events. arranges entertainment for a range of functions and events. Its extensive network of contacts ranges from local Ty^ Cerdd amateur performers to some of the Wales Millennium Centre, Bute Place, world’s best performers of the Celtic Cardiff, CF10 5AL traditional music of Wales. Its website Tel: 02920 635640 gives details, including dates and Email: [email protected] venues, of several concerts taking place Website: www.tycerdd.org throughout the year in Gwynedd and Ty^ Cerdd (Music Centre Wales) is a one- Anglesey. stop music information service network, bringing 'a world of music to Wales and National Museums and Galleries the music of Wales to the world'. of Wales Contact them for details of choirs and Cathays Park, Cardiff CF10 3NP brass bands in your area that may invite Tel: 029 20397951 visitors to their rehearsals and also for Website: www.museumwales.ac.uk local music events. These include the National Museum and Gallery, Cardiff; the Museum of Wales Craft Council Ltd Welsh Life, St Fagans; the Welsh Henfaes Lane Industrial Estate, Henfaes Industrial and Maritime Collections; the Lane, Welshpool SY48 7BE With support from the Arts Council of Welsh Slate Museum, Llanberis; the Tel: 01938 555313 Wales, trac provides an information Roman Legionary Museum, Caerleon; Email: [email protected] service, a free magazine, and this Segontium Roman Museum, Website: www.walescraftcouncil.co.uk website listing performers, events and Caernarfon; Turner House Gallery, This is a membership organisation contacts. Penarth; the Museum of the Welsh dedicated to marketing and promoting Woollen Industry, Drefach Felindre; and On a local level, trac works in crafts, gifts and textiles from Wales, (in partnership with NMGW) Big Pit partnership with local authorities and especially those of members. Datacrefft Museum of the Coal Industry, development groups to run projects in is a comprehensive list of artists and Blaenafon. schools and communities. Nationally, it producers of craft, so ask them for organises training sessions for details of makers and workshops in your experienced musicians, and forums to The National Library of Wales region. discuss issues which matter to the folk Aberystwyth, Ceredigion SY23 3BU world and on an International platform, Tel: 01970 632800 trac trac arranges exchanges for young Email: [email protected] PO Box 45, Cowbridge, CF71 7ZT musicians, and represents Welsh Website: www.llgc.org.uk Tel: 029 20 318863 traditional music in European networks. The National Library is one of the great Email: [email protected] Ask trac about folk musicians in your libraries of the world. Since 1911 it has Website: www.trac-cymru.org area, fork events in your area and on enjoyed the right to collect, free of trac is Wales’s first Folk Development suitable folk music to play on your charge, a copy of every printed work Agency; its role is to promote and premises. published in Britain and Ireland. In develop the music and dance traditions addition it holds a huge collection of of Wales - both within Wales and works about Wales and the other Celtic beyond. The organisation came about countries: books and pamphlets, through a shared belief in the unique magazines and newspapers, qualities of traditional cultures, an microforms, ephemera, and a wealth of awareness of their continuing relevance electronic material. to the present, and a passion for sharing what music traditions have to offer.

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The Makers Guild in Wales Makers Guild in Wales, Craft in the Bay, The Flourish, Lloyd George Avenue, Cardiff, CF10 4QH Tel: 029 2048 4611 Fax: 029 2049 1136 E-mail: [email protected] Website: www.makersguildinwales.org.uk Formed in 1984, the Makers Guild in Wales brings together and promotes the best of Welsh craft talent and has established a worldwide reputation for quality and artistic innovation. Members of the Guild regularly take part in international exhibitions and the Guild itself organises regular exhibitions and workshops at it’s gallery base in Cardiff Bay as well as around Wales and the rest of the UK.

Welsh Jazz Society 26 The Balcony, Castle Arcade, Cardiff CF1 2BY Tel: 029 2034 0591 Fax: 029 20665160 Website: www.jazzwales.org.uk The Welsh Jazz Society was first formed by a small group of Cardiff jazz enthusiasts. Its aims are to extend the appreciation of jazz and improvised music through performance and education. The annual Cardiff Bay Jazz Festival provides an opportunity to present musicians from many countries. Regional Tourism Partnerships South West Wales The Society also supports and assists The Coach House, Aberglasney the annual Brecon Jazz festivals in the Mid Wales Gardens, Llangathen, world. The Welsh Jazz Society is keen to Ty^ Glyndwr, Machynlleth, Carmarthenshire, SA32 8QH foster links with both musicians and Powys SY20 8WW Tel: 01558 669019 audiences throughout the world and to Tel: 01654 704220 Website: www.swwtp.co.uk develop cultural exchanges wherever Website: www.tpmw.co.uk possible. Website: www.gomidwales.co.uk South East Wales Office C1O8, University of Wales North Wales Institute, Cardiff (UWIC), Colchester Unit 25, St Asaph Business Park, Avenue, Penylan, Cardiff CF23 9XR LL17 OKJ Tel: 029 2041 7194 Tel: 01745 589020 Website: www.capitalregiontourism.org Website: www.tpnw.org Speak to your Regional Tourism Partnership about specific marketing campaigns and initiatives in your area, events and visitor focused activities.

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