using creativity and the arts A Sense of Place is one of the main footbridge and part of the National Cardiff Bay regularly presents Welsh springboards for creativity and the arts, Cycle Network over the Dyfi at artists and productions as well as traditional and contemporary. Visual Machynlleth, for example came about internationally renowned companies. and applied artists have often drawn as a collaborative project between Welsh bands like the Manic Street their influences directly from the Welsh Powys County Council and Artworks Preachers and the Stereophonics enjoy landscape – JMW Turner in the Nantlle Wales (see useful contacts at the end superstar status, and Welsh singers Valley, Grahame Sutherland in of this section for details). Cardiff Bay’s currently dominate the classical charts. Pembrokeshire, Kyffin Williams in stimulating public art reflects a strong While opera may seem like a strange Snowdonia, for example. And the Sense of Place based on maritime ‘tradition’ for Wales, having had our process goes on. The Tabernacle at heritage and the cosmopolitan Machynlleth, Oriel Mostyn at communities of the old docklands. Llandudno, Holyhead’s Ucheldre Centre The traditional image of the Land of and the Glyn Vivian in Swansea provide Song, centred on male voice choirs and a showcase for paintings and the like, has been re-energised – and contemporary arts and crafts that look reinvented of late. The Pop Factory in at Wales in an exciting, challenging new the Rhondda is a major new venue for way. contemporary music and the newly Art is also bringing bold additions to opened international performing arts public spaces. Jon Mills’s striking new centre, Wales Millennium Centre in 43 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism Developing your business & promoting Wales we revere our bards and writers, and maintain the ancient tradition of crowning or ‘chairing’ the best Welsh language practitioners every year at the National Eisteddfod in truly colourful and memorable ceremonies. More and more visitors are planning their trips around festivals and events, making ‘event tourism’ a major growth area. There’s a huge choice in Wales, from major festivals like Brecon Jazz, the Llangollen International Musical Eisteddfod, the National Eisteddfod and the Royal Welsh Show to local craft fairs, and the use of costumed guides at historical properties. All of this is part of Sense of Place. It needs to be communicated to visitors; local artists and performers need to be invited to create closer links with the industry and with visitors so that their experience of this colourful country is made richer and more enjoyable. how to use creativity and the arts in your business Collect information – become a database joiner There will be a number of theatres, very own internationally renowned Wales is renowned for its poets and galleries, craft centres and festivals company – Welsh National Opera – for writers. People the world over have within a twenty mile radius of your 60 years, and having a strong tradition heard of Dylan Thomas, those business. Find out where they are, what of singing opera dating back to the interested in Celtic myth and heritage they do and what they could offer you, height of the industrial revolution – and may very well have heard of the quasi your business and your visitor. even some Welsh language operas, it is historic poet Taliesin – though few Wherever possible join their mailing lists a musical tradition that is as much a might understand his work completely so that you can easily and regularly up- part of the rich artistic tapestry of in its original form these days. Today date your visitor information. Wherever Wales as is folk dancing. Contemporary we have a flourishing literary landscape. possible try to visit them – you could and classical music festivals abound and We have our own national poet in involve your staff in this so that you can each regional town has its own Gwyneth Lewis and Welsh writers pool your experiences and improve performance venue at which local feature highly of the author lists of the your local product knowledge in this groups perform alongside professional major English language publishing area. Use the wallet at the end of this touring companies. There is more houses of the world. Poetry slams and section to keep leaflets etc. Use the recorded Welsh music available today readings are regular occurrences in area below to keep a list of the key than ever before. New media such as towns and villages the length and venues and festivals and the key film, video, CD and DVD feature the breadth of the country and the passing contacts for enquiries and information. best of our performance talent. Wales on of the traditional and unique poetic has made its mark internationally in the form of ‘cynghanedd’ has undergone a mediums of film and animation. renaissance in recent years. In Wales 44 call Visit Wales on 029 2047 5303 www.wales.gov.uk/tourism how to use creativity and the arts in your business Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………....................... ................................................................................................................................................................................ Contact Telephone no:………………………………………………………………................................................ Email:…………………………………………………………………………………............................................................. Address:…………….…………………………………………………………………......................................................... Details of opening dates / times / special arrangements:………………….................................... ………………………………………………………………………………………………………………………………………….. ……………………………………….............................................................................................................................. Type of work made / presented……………………………………………………........................................... …………………………………………………………………………………………………………………………………………... ……………………………………….............................................................................................................................. Joined mailing list? Yes No Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………....................... ................................................................................................................................................................................ Contact Telephone no:………………………………………………………………................................................ Email:…………………………………………..………………………………………........................................................... Address:…………….…………………………………………………………………......................................................... Details of opening dates / times / special arrangements:………………….................................... ………………………………………………………………………………………………………………………………………….. ……………………………………….............................................................................................................................. Type of work made / presented……………………………………………………........................................... …………………………………………………………………………………………………………………………………………... ……………………………………….............................................................................................................................. Joined mailing list? Yes No Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………....................... ................................................................................................................................................................................ Contact Telephone no:………………………………………………………………................................................ Email:………………………………………………………..…………………………........................................................... Address:…………….…………………………………………………………………......................................................... Details of opening dates / times / special arrangements:………………….................................... ………………………………………………………………………………………………………………………………………….. ……………………………………….............................................................................................................................. Type of work made / presented……………………………………………………........................................... …………………………………………………………………………………………………………………………………………... ……………………………………….............................................................................................................................. Joined mailing list? Yes No Name of Gallery / Artist / Theatre / Arts organisation / Festival…………………....................... ................................................................................................................................................................................ Contact Telephone no:………………………………………………………………................................................ Email:…………………………………………..………………………………………........................................................... Address:…………….…………………………………………………………………......................................................... Details of opening dates / times / special arrangements:………………….................................... ………………………………………………………………………………………………………………………………………….. ……………………………………….............................................................................................................................. Type of work made / presented……………………………………………………........................................... …………………………………………………………………………………………………………………………………………... ……………………………………….............................................................................................................................