Fed Square Pty Ltd ANNUAL REPORT 2018-2019 Contents
04 About Fed Square Fed Square’s Purpose Vision Mission TRADITIONAL OWNER Values ACKNOWLEDGEMENT Service Goal Message from the Chair and CEO Fed Square proudly acknowledges that Federation Square is About Fed Square situated on the traditional lands of the lands of the Boon Wurrung Corporate Governance and Woiwurrung peoples of the Kulin nation and pays respect to their Elders past and present. Fed Square Pty Ltd Functional Structure Fed Square’s Board We acknowledge Aboriginal people as Australia’s first people and as the Traditional Owners and custodians of the land and water on which we rely. We recognise and value the ongoing contribution 14 The Year’s Activity of Aboriginal people and communities to Victorian life and how this enriches us. We embrace the spirit of reconciliation, working Strategic Imperatives towards the equality of outcomes and ensuring an equal voice. 1. Enhancing Fed Square’s reputation as a globally recognised place for meaningful, visitor-centred experiences. 2. Growing the Fed Square family exponentially, by connecting people to the enduring power of community. 3. Ensuring a sustainable future for Fed Square. 4. Building a social enterprise culture that is engaged, aligned and committed to delivering the Strategic Plan 2018-21. 5. Prepare Fed Square to open up to the Yarra River and accommodate new and innovative offerings to enrich the precinct in an integrated way with its cultural tenants.
38 The Year Ahead
42 Five Year Financial Summary
44 Key Performance Indicators
46 Statement of Corporate Governance
54 Directors’ Report
57 Financial Report
110 Contact Information
2 | FED SQUARE 2018-19 ANNUAL REPORT | 3 About Fed Square
To manage and develop Fed Square to Mission actively support and reflect Melbourne’s ABOUT pre-eminent civic and cultural strengths. Fed Square desires to be an iconic destination that delivers a memorable FED visitor experience. Community Commitment Innovation Values • Aspiring to help foster a stronger • Creativity in bringing new ideas to life and healthier society • Boldness in applying innovation to the • Support for our diverse community business SQUARE • Inclusivity through accessibility and the • Flexibility to embrace change and adapt promotion of harmony and engagement to new challenges
Integrity Teamwork • Honesty and transparency in all our • Pride in our work and shared results, practices including with contractors and • Trustworthiness in the sincerity of our stakeholders actions and dealings • Respect for each other and our differing • Accountability in delivering on personalities and styles expectations and outcomes • Support for each other and sensitivity to individual interests and priorities Leadership • Resilience in working to achieve our goals • Inspiration through passion and • Balance combining hard work with a animated influence fulfilling personal life The Civic and Cultural Charter outlines • to communicate the City’s leadership in • Commitment to quality service, systems, Fed Fed Square’s purpose as achieving the contemporary ideas and expression; experiences, safety and sustainability following objectives for Victoria: • to provide a focal point for arts and • Efficacy as a goal for each individual Square’s • to provide a stimulating, educational, cultural festivals and activities and • High performance which is respected in comfortable and entertaining destination important civic commemorations; business and the community Purpose venue to Victorians, and to interstate and • to reflect Melbourne’s cultural diversity international visitors; in its overall operations and programming; • to represent Melbourne as a leading and To be recognised for providing exceptional • Establish a reputation for excellence city for the arts and for innovation • to attract local, national and Service customer service that will inspire visitors, • Be a positive ambassador for Victoria and creativity in all forms of cultural international visitors to Fed Square. customers and clients to return time and In delivering this service, Fed Square will be: expression; Goal again. • Welcoming • Helpful Fed Square’s core service commitments • Respectful are: • Accountable
To be internationally recognised as • Providing consistent, reliable customer Vision Melbourne’s inspirational public place service and value where visitors come to celebrate, learn, • Ensuring that what we do, we do with innovate and connect. pride
4 | FED SQUARE 2018-19 ANNUAL REPORT | 5 About Fed Square | 7 promote and celebrate Fed Square and its treasured its and treasured Square Fed celebrate and promote Fed particular, hearts In the place in Melburnians. of responsible our acknowledge to like would Square for Minister Martin Hon MP, the Pakula Minister predecessor his and Sport Events Major and Tourism, cultural key Melbourne, City of the Eren, John Hon the Australia NGV Centre: Potter Ian The partners – ACMI, partners. commercial and KHT, (NGVA), the of commitment ongoing also the to you Thank direction strategic providing in Board Square Fed Fed Square at staff the and governance strong and to passion with dedication and worked have who and safe a vibrant, remains Square Fed that ensure as as well those Melburnians, all space for welcoming city. the visit who Mr Jonathan Tribe Jonathan Mr CEO *This data is based on ticketed events and estimated daily footfall. of n o hile icipati ruction st . opportunity to thank n a Ms Deborah Beale AM AM Beale Ms Deborah Chair . (MREP) elbourne Renewable Energy Project re M a Yarra Building ritage Victoria determined that the u in ant econfigured Alfred Deakin Building th several other organisations i q on ed Square has undertaken major c r he all the Fed Square partners that continue to support, redevelopment may not occur as proposed, the redevelopment may not occur as improvements to the Alfred Deakin Building will enable Fed Square to accommodate additional tenants capable of strengthening vibrancy of the S The next 12 months for Fed Square promise to be transformative. In addition to the government review works will be taking several key mentioned earlier, These include place over the course of the next year. the refurbishment of ACMI and ongoing construction of a new underground station entrance at Fed Square by Rail Projects Victoria. The Annual Report provides Sustainability has remained a key focus for Sustainability has remained a key most notable example with the Fed Square this year, electricity through being the supply of Fed Square’s t Fed Square now from January 2019. This means that farm in the purchases Green Power from a wind entered into state’s South West under an agreement w F projects within the precinct to improve potential tenants in accommodation for existing and a Building site. W the redevelopment of the Yarra He
nd nts ve ecinct e quare pr ast uilding. p he enants a ed S lbourn he n t overnment rust (KHT) rust (KHT) porting e T g r t rganisations tio f Me o ve nd o o osi gining a square that ransport b t xisting nables F a e p ity ecinct. with nd he T ith s national reim ips he C f t enants t he pr nter th i or t o ide a takeholders nnovation e wi nd a sitation t ltural . The $5.4 million, five-storey digital five-storey million, $5.4 . The cu 7 w elationships ith astern s a tional e f spirations d artnership s mmunity, na ncrease vi n p o e-of-the-art i c o i ive n tat he ctivities. the installation and unveiling of the digital façade, façade, digital the of unveiling and installation the s , regularly meeting with the National Gallery of National the with meeting , regularly r find ways for mutual collaboration. In addition to addition In collaboration. mutual for ways find th reflects and serves the community. t th o orthern a osted i hat share a commitment to This showcase artto bespoke content, and programs stream l Square. Fed to people of thousands attracting working closer form has to sought Square Fed w relationships yea Moving the for Centre Australian the (NGV), Victoria Heritage Koorie the and Image (ACMI) t b announced in 201 in announced the wrapping 2018, August in wasscreen revealed LED n to strengthening r Within this context, the Victorian Government Government Victorian context, the this Within April in announced Square, Federation of Review engage an opportunity a conversation is to in 2019, wi best the Square. forward consider and Fed path for of terms the that noting review, the welcome We strategic the with well align review the for reference Fed and organisation, the for priorities and direction project Review the with closely be working will Square supports the conversation the that ensure to team meets that Square Fed for a vision of development Victorians’ a reputation Square’s Fed enhancing to initiative A key was events cultural Melbourne iconic broadcastand other and a a two-year also developed Square Fed 2018, In the ensure strategy to program framework and Fed at high-quality delivery of events continued t Square has framework This heart city. the of as cultural the events successful, highlight proven with already Prix 1 Grand Formula the of launch assuch global the event Village Christmas season, the and Winter the h partners, Fed Square has also begun seeking new partnerships and sponsorsh
6 | FED SQUARE 2018-19 ANNUAL REPORT While Victorians, Australians and international visitors Victorians, and international Australians While the appreciate fully not may they Square, Fed know is Square Fed precinct. the of challenges unique answerable an independent, company, commercial Sport Events Major and Tourism, for Minister the to financed is role its public that an expectation with leases the and of revenue commercial through and organisations not-for-profit the institutions, With home. Square businesses call Federation that significant revenue, for generating avenues limited expectations accesscommunity for protection, costsincreasing and associated affordability and innovative Square’s Fed of maintenance with model requires operating Square’s Fed infrastructure, a successful these of important, balancing at but times objectives. uncommercial, Fed Square remains a critical part of the cultural part a critical cultural the remains of Square Fed year this captured insights Visitor Melbourne. of fabric and well-known remains Square Fed that revealed people 90% of with public, amongst the well-loved 86% and Square Fed of knowing nationally surveyed space to the visiting recommend would they stating Square Fed Furthermore, tourists. and friends family, with attraction, most visited be Victoria’s to continues hosting year the during million* 9.7 of visitation annual of one 2018-19 making days, 2,560 than more event history the of busiest in most years and the varied Fed Square. It is a pleasure to present the Annual Annual a the It pleasure present is to Fed which in a year 2018-19, Report for of the Square captured the imagination ascommunity both quintessentially ongoing of need in and Victorian city the great transformation-like the of course the In serves. it which Board the and Management year progress significant on achieved – Square Fed at projects key several both
THE CHAIR AND CEO AND THE CHAIR MESSAGE FROM FROM MESSAGE ABOUT FED SQUARE SQUARE FED ABOUT About Fed Square | 9 Operations Purpose provide To services for the management and maintenance of the asset and facilities. Provides oversight for the implementation of the live events venue and program supervision. Functions include: • Building Services Essential• Services • Environmental Services Security• • Cleaning • OH&S Maintenance • • Project Management • Tenancy Management • Program Operations Supervision Event • Back of House Back of Treasurer Board Nominations and Board Nominations Department of Treasury and Finance Executive Remuneration Committee Remuneration Executive Functions Functions include: • Engagement and Retention • Leadership Capability Performance• and Talent Management Remuneration • Benefitsand Recruitment • • HR Policy and Procedure • Return to Work • Employee Relations Human Human Resources Purpose embed andTo continually people enhance capabilities and organisational performance across all areas of organisationthe with a strong focus. commercial Board Administration Minister for Tourism, Tourism, for Minister Sport and Major Events Sport Major and Corporate Services Purpose Functions Functions include: • Corporate Planning • Finance • Business Improvement Reception • Administration • • IT and Multimedia support • Legal Service Customer • • Payroll To provide internalTo services and support to the management and administration of organisation.the
Finance, Audit Finance, Commercial Commercial and Public Engagement Purpose Functions Functions include: Commercial • Partnerships • Marketing Communications • and Stakeholder Engagement • Venue Hire • Event Coordination • Public Programming • Community To conceptualiseTo and deliver visitor exceptional and experiences innovative digital programming that engages the public according to the civic and cultural expectations of Fed Square. and Risk Committee Risk and Department of Jobs, Department Jobs, of Precincts and Regions Front of House of Front FED SQUARE PTY LTD PTY LTD SQUARE FED STRUCTURE FUNCTIONAL The Minister for Tourism, Sport and Major Events has State Sport Events Major and Tourism, for Minister The portfolioGovernment responsibility Square. for Fed also and has its Constitution, by governed is Square Fed was jointly Charter that Cultural and Civic the to regard and agreed Government and Victorian the developed by project. Square Fed the of inception the at Melbourne City of Charter recognises Melbourne’s and Cultural Civic The pre-eminence its as for creativity a centre and innovation, successful and diverse festivals, arts its cultural cultural and the popularity and beautydiversity, its of and gardens river, contemporary for focal a new for point desirability the and and activities. civic cultural Charter the Square, Fed of purpose the asAs well detailing and requirements outcomes, implementation details key Square. Fed of expected principles operating its and broad-reaching role diverse Square’s Because Fed of interactsgovernment with Fedsignificance, Square Department particularly the andentities, Jobs, Precincts of portfolio on Department matters, the and (DJPR) Regions State the to relation in (DTF) Finance and Treasury of DJPR, Within company. the in shareholding Government’s Sport Visitor and Creative, the with liaises Square Fed assisting with the to view Division implementing in Economy Government. of behalf on policies strategic the supported is by that Directors has of a Board company The “smallof a framework Within staff. professional of a team has assembled Square a team Fed execution”, big footprint, FTE staff. 49.7 of contracts services Square Fed as such security, cleaning, car parkingaudiovisual, and property management. commitmentThese service Square’s Fed share providers visitor great delivery the and of serviceto excellence experiences.
8 | FED SQUARE 2018-19 ANNUAL REPORT Corporate Governance State by owned wholly is Square) Pty (Fed Square Fed Ltd State of the of behalf on trustee as custodian Limited Trustees State Investment the to pursuant held is share The Victoria. for responsible Minister the is Deed Treasurer the and Trust Deed. the under Square Fed in State Holding the Despite the challenges of Fed Square’s operating conditions, operating Despite Square’s Fed of the challenges more has welcomed Square 2002 Fed in opening since part become and an integral visitors of million 100 than as and recognised is and internationally Victoria Melbourne spaces. public great world’s the of one not-for-profit organisations and organisations businesses that call not-for-profit car fees, home, parking third-party Square Federation It usesevents. these revenues office to box and hire venue range a broad accessible and to available Square Fed make enrichthat organisations and community not-for-profit of and experience. civic cultural Victoria’s When compared to other major public squares around the around squares public major other to compared When model funding the of terms in unique is Square Fed world, globally squares comparable While operates. it which under from funding dedicated and regular of some level receive public and its operations funds Square Fed government, leases through delivery with the institutions, primarily Fed Square is a 5.2 hectare precinct comprising the main the a 5.2 comprising is hectare precinct Square Fed plaza, performance external spaces, and internal and event cafés, of range a diverse including 30 tenancies over and SBS ACMI, bars, experiences, restaurants, NGVA, tourism Heritage Special and Koorie the Broadcasting Service) (the and coordination the for responsible is Square Fed Trust. tenancies, self-governing management Square’s Fed of all and space, public all of marketing and programming aspects asset of management development. and Over the past 17 years, Fed Square has welcomed more has welcomed Square past years, the Fed Over 17 and visitors establishedthan 100 million itself as significant civic and as cultural a place Victoria and of Melbourne to as and globally beingexpression. recognised is It nationally the in squares public loved and mostamongst the visited world.
FED SQUARE FED SQUARE ABOUT ABOUT and commercial activities around the City’s major public square. square. public major the around City’s and activities commercial an inspirational precinct which concentrates community, cultural cultural community, concentrates precinct which aninspirational Federation Square (known as Fed Square) is Melbourne’s heartbeat, Melbourne’s is as Square) Fed (known Square Federation About Fed Square | 11 Mr Ari Suss Ari Mr 2018) 1 August (Appointed Ari Suss is CEO of Fox Special Projects, part of the part the of Projects, Special Fox of CEO is Suss Ari Group, Linfox the of arm investment family private also a Board is Ari 2004. in company the joining Australia. Airport Avalon of Member adviser a senior was Ari 2004, and 1999 Between this During Bracks. Steve Premier former to the in advice and policy in specialised he time, areas of infrastructure transport, development, and affairs multicultural projects, ports, major parliamentary strategy. as role his in also commenced Ari 2011, In General Australian Manager the of Linfox-owned a 1000-hectare Centre, Research Automotive Victoria. Anglesea, in facility test vehicle and Director a appointed was Ari 2015, October In Water. Board Murray Member Goulburn of and Policy Public in degree has a Master’s Ari isManagement a from Monash University, of Institute Australian the of member graduate executive has completed and Directors Company School. Business Harvard at studies Ms Pamela Mitchell Mitchell Ms Pamela Pam Mitchell is a Chartered Accountant with with Accountant a Chartered is Mitchell Pam the experienceextensive establishment, in management financial documentation, and funds investment property and of reporting management businesses and superannuation size medium and small of a range in funds and not- enterprises the government corporate, in sectors. for-profit of a Director non-executive Pam iscurrently the of a member and Limited Trustees State Committee the of Victorian Government’s Audit Regions. and Precincts Jobs, of Department the for Committee Audit the chairs also She Agency. Safety Nuclear and Radiation Australian She was Services thea of Emergency Director and as roles many has held and Board Super State in Secretary Company and Officer Financial Chief property sectors. and investment the Patrick Conlon is a former South Australian Australian South a former is Conlon Patrick of district electoral the represented who politician Assembly of House Australian South the in Elder Party Labor from Australian the of as a member Transport, for Minister was He 2014. to 1997 Minister for Infrastructure, and Minister for Government of Leader as the as well Energy, 2005, early Until House. Lower the in Business wasPatrick also Services Emergency Minister. 2002 between portfolios many served in Patrick including member, cabinet as a senior 2013 and Police, Emergency Enterprises, Government State/Local Relations, Services, Industrial and Relations, Urban Housing Government Infrastructure. and Transport and Development, practised Patrick Parliament, from retiring Since own his opening before Ellison Minter at law consultancy. Mr Patrick Conlon Mr Patrick
10 | FED SQUARE 2018-19 ANNUAL REPORT On 26 January 2019, Chair of the FSPL Board Board FSPL the of Chair 2019, January 26 On (AM) as a Member awarded was Beale Deborah the Generalin the of Australia Order Division of public and business the to service significant for Victoria. of community the to and sectors, Deb Beale AM has a Bachelor of Commerce Commerce of has a Bachelor AM Beale Deb a Graduate Melbourne, of University the from from Australia of the SecuritiesDiploma Institute from Administration Business of a Master and Melbourne Business School. Deb began her careerworking industry the finance in shewhere a decade. over for Lynch Merrill by employed was she where & Young Ernst to moved then She specialised and risk management. governance in a serve on to continues has also served and Deb and not- private public, government, of number includes experience broad Her boards. for-profit public governance, corporate finance, of areas the andrelations risk management.
Ms Deborah Beale AM AM Beale Ms Deborah Chair FED SQUARE’S BOARD BOARD FED SQUARE’S ABOUT FED SQUARE SQUARE FED ABOUT About Fed Square | 13 Committee Membership Committee and Risk Audit Finance, Committee Chair Mitchell, Ms Pamela AM Beale Ms Deborah Wilson Ms Kathy Mr John Lee Board and Nominations Remuneration Executive Committee Chair Wilson, Ms Kathy AM Beale Ms Deborah Mr Leslie Williamson 2019) May 31 (To Mr John Lee Mr John Lee, Co-Opted Lee, John Mr Of Finance, Member Committee, Risk and Audit and Nominations Board and Remuneration Executive John Lee is a Chartered Accountant and and Accountant a Chartered is Lee John Diploma has a Graduate John consultant. Institute Australian the from Directors) (Company Associate an is and (AICD) Directors Company of Associate also an is John AICD. of Member and ANZ Accountants, Chartered of Member Studies Business of Diploma has a Fellowship University. from RMIT (Accountancy) Kathy Wilson is the Principal of Kathy Wilson Wilson Kathy of Principal the is Wilson Kathy property law, in has a background Kathy Legal. has and law, succession and litigation commercial and 25 litigation years’over in experience advising and wills asset structuring, resolution, dispute matters. andsuccession guardianship planning and boards of a number has servedon Kathy and not-for-profit private, the in committees sectors. government the of director a non-executive presently is Kathy Institute the and Limited Victoria of Institute Law of a member is She Limited. Executives Legal of Directors, Company of Institute Australian the in specialist accredited mediator, accredited an and estate trust a qualified and estates and wills practitioner. Ms Kathleen Wilson Ms Kathleen
12 | FED SQUARE 2018-19 ANNUAL REPORT Les was made a fellow of Engineers Australia Australia Engineers of a fellow made was Les technology using in has expertise and 2010 in delivering and change cultural support to operational success. Les had held various roles over his 13-year career career 13-year his over roles various held had Les in spent years three including Ericsson, with and 1998 in Systems Cisco joined He Europe. as roles leadership various in years 14 spent the throughout and Australia in President Vice change country-wide leading region, Pacific Asia agendas relevance market term long ensure to promise the upon delivering success, and and led Les recently Most Economy. Internet the of Citrix, for operations Zealand New Australia the drive software to of provision the in a leader workplace productivity andinnovation. Les Williamson has been a leader in the the in a leader has been Williamson Les technology and communications information roles various with 25 years, over for industry (ICT) He Australia. and Pacific Asia Sweden, based in with University Monash Chisholm from graduated Engineering. Electronic in a degree
Mr Leslie Williamson 2019) May 31 (To FED SQUARE’S BOARD BOARD FED SQUARE’S ABOUT FED SQUARE SQUARE FED ABOUT emerging operating environment. The process identified four primary objectives to be included STRATEGIC in the Plan: 1. Reimagining Fed Square so that it provides a IMPERATIVES relevant and vital part of an iconic Melbourne City destination and experience. Since opening in 2002, the operating conditions facing 2. Positioning Fed Square amongst key Fed Square have fundamentally stakeholders as a critical asset and infrastructure that is essential to Melbourne and Victoria’s changed, necessitating continued future. THE assessment of the strategic direction of the organisation. 3. Pursuing innovations that will increase exposure, use and revenue flows for Fed Square. In 2018, the Fed Square Board commissioned YEAR’S a corporate planning process to provide an 4. Ensuring the financial sustainability of Fed overarching blueprint for the next four years. The Square into the future. 2018-2021 Corporate Plan was created through a detailed review of Fed Square’s current and
ACTIVITY The public enjoys the Australian Open on the Digital Façade at Fed Square
14 | FED SQUARE 2018-19 ANNUAL REPORT | 15 AboutThe Fed Year’s Square Activity THE YEAR’S ACTIVITY The resulting 2018-2021 Corporate Plan focused on five key strategic imperatives that encapsulate the essence of the organisation, the challenges it faces, and the developments required over the coming years to achieve the set objectives.
1. 2. 3. 4. 5. Enhancing Growing Ensuring a Building Prepare Fed Square Fed Square’s the sustainable a social to open up to the reputation Fed Square future enterprise Yarra River and as a globally recognised place family for Fed Square. culture accommodate new for meaningful, visitor-centred Ensure the sustainability of the experiences. exponentially, by connecting that is engaged, aligned people to the enduring power of organisation and physical site by and committed to and innovative Promote and attract visitation community. gaining financial viability over the delivering the Strategic offerings through Melbourne’s national long term. In doing so, FSPL will Plan 2018-21. identity as Australia’s cultural and Through Fed Square, connect utilise contemporary practices that to enrich the precinct in sporting capital, and Fed Square’s people through a sense of belonging ensure it minimises the impact of Deliver a social enterprise culture an integrated way with critical role in Melbourne’s civic and worth that encourages them to its operations on the environment, and, in turn, a highly engaged, its cultural tenants. visit both in person and virtually, to productive and cohesive team, and cultural life, as a destination for whilst maintaining visitor safety In 2018-19 the principal actions in engage with and be part of the Fed committed to ongoing organisational surprising and inspiring art, sport, and security. this strategic imperative were to Square family. transformation and implementation entertainment and cultural prepare to execute the integration of shared objectives. experiences that will excite and of the Apple Global Flagship delight visitors throughout the year. Store within the precinct.This was designed to allow access to the Yarra River and drive greater visitation and global recognition. As outlined below, this strategic imperative will not progress following a decision by Heritage Victoria. A number of accommodation configurations have been completed and will enable improvements to the precinct’s accommodation for both new and existing tenants into the future.
Rafael Nadal addresses media and the public at Fed Square ahead of the Australian Open
16 | FED SQUARE 2018-19 ANNUAL REPORT | 17 The Year’s Activity THE YEAR’S ACTIVITY 1 – ENHANCING FED SQUARE’S REPUTATION AS A GLOBALLY RECOGNISED PLACE FOR MEANINGFUL, VISITOR-CENTRED EXPERIENCES.
Fed Square is known space for artistic expression, as demonstrated by Sally Gabori’s All The Fish being brought to for having hosted life as a progressive digital artwork, and some incredible visitor initiatives to give Deakin University, RMIT and Monash University to showcase student works to experiences over the years, visitors to the square. and this year Fed Square • Giving sports-lovers plenty to cheer about with a Summer of Sport program from January Mirdidingkingathi Juwarnda Sally Gabori’s undertook significant All The Fish on the Digital Façade initiatives to ensure this to February 2019, with sports including the Australian Open 2019, the AFLW, AFLX, the New Program Strategy The programming approach will see Fed Square reputation continues to NBA All-Star Weekend, SuperBowl LIII and the establish anchor platform themes including grow. English Premier League. The Digital Façade Fed Square has successfully produced high- curated blocks of time with set themes that also showcased the 2018 AFL Grand Final, with quality cultural events over the years to attract will enable the team to create and promote a Digital Façade Launch 3,500 people heading to Fed Square to enjoy the visitation and position Fed Square as the heart of kaleidoscope of events and partnerships to match. Fed Square also collaborated with Racing Melbourne, and this year the organisation wanted provide a coordinated experience across the Victoria to develop a content piece about the precinct. An impressive five-storey digital LED screen was to determine how to raise the bar even further. history of horse racing, and worked with the AFL In 2018, Fed Square commissioned a study to launched at Fed Square in August 2018, marking to curate a three-hour photo exhibition of AFLW The programming will be divided into content the start of a reimagined, future-focused precinct. understand the relationship visitors have with and AFL players, history and Behind-the-scenes the precinct and support a new direction for pillars. Fed Square identified several key insight. organisation categories to target for program Uniquely wrapping around the northern and programming, aiming to enhance Fed Square’s • Curating a 2019 International Women’s Day partnerships over the next two years: Local eastern side of the Transport building, the reputation as a globally recognised place for program that celebrated the occasion by giving meaningful visitor-centred experiences. and State Government, cultural tenants, interactive Digital Facade is the first of its kind in visitors to the precinct and followers on social Universities, Foundations, community artists Australia and shows works from digital artists and media a chance to be seen and heard on the Fed Square engaged professional advice at the and other cultural organisations. The content cultural groups, screens major sporting events Digital Façade. pillars prioritised for the next two years are: and public announcements, acts as an exciting end of December 2018 to assist Fed Square in • In collaboration with Ramus and the Arts & Community, Health & Wellness, Sport communications asset for commercial partners, creating a program framework that balances Department of Premier and Cabinet, presenting commercial and cultural objectives and reflects (including e-sport and games) and Knowledge and engages with visitors to Fed Square. The $5.4 an Armistice Day Digital Artwork displayed on (eg. hackathons, seminars and events aimed at million Digital Facade is made up of over 850 LED what is important to Victorians in their square. the Digital Façade to commemorate the 100-year They conducted a workshop with cultural tenants enabling community learning). panels and 4 million pixels, creating a state-of- anniversary. the-art public screen for Fed Square. and internal and external stakeholders to • Giving kids a chance to play video games on the understand expectations, and explore and design massive digital screen during the school holidays. Since its launch, the Digital Façade has been used new opportunities for partnerships to be built into for a wide variety of purposes, including: Fed Square programming. • Providing a vibrant, exciting, and everchanging
18 | FED SQUARE 2018-19 ANNUAL REPORT | 19 The Year’s Activity
others reached via targeted advertisements. Website More than 1300 responses recorded, providing RESPONDENTS TOLD US: Development Fed Square with a more comprehensive understanding of a wide audience of Melburnians. Fed Square has been developing an updated Consider Favourite events destination tourism website. The website will be As well as tracking audience demographics and 29% 35% inspired by the websites of other culturally iconic psychographics, the survey asked respondents Fed Square an are “Food and Aged 35-44 Earn a household Drink Festivals” Australian destinations such as the Sydney Opera about their perceptions of and preferences for income of $100k - House, National Gallery of Victoria (NGV) and “Iconic and “Live Music”, Fed Square. The visitor trends snapshot provides $150k Arts Centre Melbourne. more detail of the findings but some key findings Building/ followed by Features for the new website will include: about perceptions of Fed Square were: “Performances”, Venue” “Art” and • Responsive design for full functionality to • A vast majority of respondents Mostly and “Tourist mobile devices, tablets and desktop computers, (86%) expressed a positive sentiment about visit Destination” “Family in recognition of the increasing amount of mobile Fed Square. 42% online traffic. on Weekends Activities” between Work full-time • A state-of-the-art automated, self-learning • An overwhelming number of respondents customer service Chatbot, operating 24 hours a (86%) would recommend visiting Fed Square 1:00pm – 6:00pm. day. The service will be able to assist with general to family, friends and tourists. Visit primarily consumer enquires, including wayfinding, retail, “because of a restaurants and bar information and more. • Melburnians largely recognise Fed Square specific event” 33% • Sophisticated, interactive way-finding maps. as a meeting place that is the iconic heart of followed by Spend $20-$50 on The Mapbox technology being implemented Melbourne. 28% average each visit. will enable to creation of sophisticated map Visit Fed Square “to enjoy interactivity and wayfinding to enhance visitor Common responses to the survey identified 10+ times per year usability. Fed Square as: a loved part of Melburnians’ the space”. • Multiple Language Translation support, to lives, a common fixture and a landmark, a place reflect the diversity of Victorian communities where old meets new, and an open public space and in recognition of increasing annual visitation where everyone meets and which represents to Fed Square by international visitors. The new multiculturalism. website will integrate advanced, sophisticated language translations, with a key focus on The research was undertaken to help inform Chinese, Malaysian, Japanese and Hindi language marketing strategy and support business content. development, with compelling insight for venue • A tenant portal that will allow for tenants hire and sponsorship propositions. to upload and edit their own digital content - including event details, promotions and multimedia, simply by submitting information via a secure form. • Social media linking tools to allow seamless social sharing of events, restaurants, bars and shops with friends through social media platforms including Facebook, LinkedIn, Twitter and email.
Visitor Insights
In April 2019, the Fed Square marketing team spearheaded the largest visitor insights survey conducted by the organisation to date. A 30-question online visitor insight surveys was developed and distributed to multiple Melbourne- based audiences, including those currently subscribed to Fed Square’s mailing lists and The Winter Village on Skyline Terrace at Fed Square
20 | FED SQUARE 2018-19 ANNUAL REPORT | 21 The Year’s Activity
2019 Formula 1 Season Launch Third-Party Events
Throughout the year, Fed Square continued to be With winter of 2019 approaching, the delightful Prospective Jedi also flocked to Fed Square for home to a brilliant and diverse array of events. winter-themed pop-up The Winter Village May the Fourth Be With You: Star Wars Day, In March, the 2019 Formula 1 Season Launch took residence at Fed Square’s Skyline Terrace, a multi-generational celebration of the attracted over 10,000 fans wanting to see live comprising an ice-skating rink, bars and food venerable science-fiction fantasy universe that interviews with the drivers, get autographs and trucks, private ‘igloos’ and a dining area with included cosplay competitions for adults and revel in the atmosphere of a high-powered, artificial snowfall. children alike, live bands playing the iconic adrenalin-fuelled day. music of the series, a guided Jedi skills Children of all ages experienced life as a showcase and photo opportunities with perfect Families flocked to seePixar Putt, an 18-hole superhero at Avengers S.T.A.T.I.O.N, trying their replicas of Darth Vader, R2D2 and a life-size X- mini-golf course beautifully designed and themed hands at lifting Thor’s Hammer and marvelling Wing Starfighter. by Disney and featuring the stars of Toy Story, at life-size replicas of the famous costumes worn Finding Nemo, The Incredibles, Wall-E and more. by Captain America and Iron Man, including the Fed Square turned navy, crimson and jade for famous (and massive) Hulkbuster. the Melbourne Vixens’ Fan Day, with plenty of activities, including meet and greets with the players, as well as the presentation of the Melbourne Vixens’ 2019 team kits.
22 | FED SQUARE 2018-19 ANNUAL REPORT | 23 The Year’s Activity art, food and more available in the precinct before Community the traditional walk itself to watch Dreamtime at Festivals the ‘G.
This year’s Victoria’s Multicultural Festival + Pause Fest, the world’s leading creativity-infused Culture Waves 2019 was a massive celebration business event for future founders, explorers of Melbourne’s cultural vibrancy, with an array and leaders returned to Fed Square for its 9th of food and drink on offer as well as music and year in a row. The festival’s theme, ‘The Future dance, including performances by Australian is Intimate’, explored human interaction with home-grown talents such as Kaiit and Bakerboy. technology, how it challenges our lifestyles, and the exciting new opportunities for the future. The Japanese Summer Festival combined Atlassian, Google, Amazon, CERN, R/GA, B Lab aspects of traditional dress with lovers of ANZ, YouTube, IBM, Facebook, Tiffany & Co. Japanese cosplay culture renowned around the NASA, Adobe, Microsoft, Movember, Wired UK world, nestled among exquisite food favourites and Airbnb alongside 200 future builders and like stir-fried gyoza and salmon tataki, to the tune innovators all participated in Melbourne’s biggest of Taiko drumming, Bon Dance and Okinawan folk tech and futurism summit, a dazzling display of music performances. talent and a valuable outreach between those who design the future’s technologies and those 40,000 people flowed into Fed Square over the who utilise them. course of a day to celebrate Diwali, the Festival of Lights, with traditional and contemporary Fed Square was proud to mark NAIDOC cultural dancing and music, Bollywood Week with a flag-raising ceremony and live Pause Fest 2019 performances and screenings, Henna painting performances. NAIDOC in the City was hosted and an authentic Indian street food bazaar. by Grant Hanson (Marngrook Footy Show) and Fed Square In consultation with the family and estate of featured performances by Soju Gang, Bart Mirdidingkingathi Juwarnda Sally Gabori, Fed Square commissioned an interpretive digital The two-day Willoughby and Tjimba, Stray Blacks and more. Programming Buddha’s Day and Multicultural artwork evoking the artistic practice and visual , an annual highlight for the precinct, In addition, every national day worldwide has Festival Fed Square was a key event host for Melbourne storytelling techniques displayed in leading celebrated Buddha’s birthday and the diversity been celebrated with a flag raising at Fed , hosting several events across leading Aboriginal artist Sally Gabori’s ‘All The of Melbourne through traditional Buddhist Square, in recognition of both the diversity Knowledge Week the week including Hack Fed Square, a creative ceremonies, arts, music, cultural performances, and multiculturalism of Melbourne’s people Fish’. This digital reinterpretation was proudly design sprint competition. Participants were social and spiritual wellbeing lectures, world and the importance of global respect and presented to the Gabori family, who were flown posed with the question ‘How can we ensure Fed peace prayers, blessing ceremonies, thrilling interconnectedness. to Melbourne to honour the event with their Square remains one of Melbourne’s key cultural Dragon Boat racing on the Yarra and far presence, and displayed for all of Melbourne to landmarks and iconic meeting places–a space more. Fed Square is proud to host this free, see nightly for an entire month on the new Digital where creativity, curiosity and inspiration collide?’ not-for-profit festival each year in the name Façade. The digital reinterpretation was a great and in only eight hours required to produce of inclusiveness, cultural awareness and example of the potential of the Digital Façade, and pitch creative solutions. The event was a understanding and community spirit. and also a show of Fed Square’s support for tremendous success both in terms of community the contribution of Aboriginal and Torres Strait involvement and in the creative potential for the Islander peoples to Australia’s ever-developing The Melbourne International Comedy Festival future at Fed Square. artistic landscape. dominated the city during April and Fed Square was no exception. For a period of weeks, clowns, Also, as part of Melbourne Knowledge Week, In the lead up to the 2019 Federal Election, comedians and children’s entertainers took to the Fed Square activated the Michelle Grattan, one of Australia’s most Main Stage at Fed Square as part of Fed Square’s Indigenous Design respected political reporters, was invited by Fed ‘The (Very) Big Laugh Out’ to delight and amuse Thinking Charter and Conversations, a Square to Deakin Edge for The Conversation, an families with daily shows. double-bill event. The International Indigenous Design Charter, exhibited in The Atrium, forecast in-depth interview about her views on the state a design future led by the world’s oldest living of Australian politics. Our annual hosting of The Long Walk to the ‘G cultures and asked the question of how we can and Indigenous culture festival was an endearingly unpack the question of what is appropriate or wholesome, positive celebration of the 15th appropriation, and how to differentiate between anniversary of Michael Long’s famous Long Walk these two terms. The Conversations, emceed and the subsequent founding of the charity by Shalley Ware (Yankunytjatjara, Wirangu) led bearing that name. Aboriginal and Torres Strait a stellar line-up of Aboriginal and Torres Strait Islander artists and performers took to the stage, Islander designers and aligned speakers at a with face painting stalls, traditional local Aboriginal panel event exploring how Indigenous knowledge Buddha’s Day and is shaping design practice. Multicultural Festival 24 | FED SQUARE 2018-19 ANNUAL REPORT | 25 The Year’s Activity F1 GRAND PRIX MELBOURNE LAUNCH INTERNATIONAL COMEDY FESTIVAL
PIXAR PUTT THE LONG WALK TO THE ‘G THE WINTER VILLAGE PAUSE FEST AVENGERS NAIDOC WEEK S.T.A.T.I.O.N FLAG RAISING MAY THE FOURTH BE AT FED SQUARE WITH YOU: STAR WARS DAY MELBOURNE KNOWLEDGE WEEK MELBOURNE VIXENS’ FAN DAY INDIGENOUS DESIGN THINKING CHARTER To mark International Women’s Day 2019 For New Year’s Eve, an estimated 100,000 Fed Square came alive with exciting live visitors packed into Fed Square over the course VICTORIA’S AND CONVERSATIONS demonstrations, interactive displays and of the evening for the single biggest gathering MULTICULTURAL emergency service vehicles kindly presented of people in all of Melbourne that night. People by Emergency Management Victoria. In a day flocked to Fed Square to experience live music FESTIVAL + CULTURE SALLY GABORI’S designed to encourage participation by families, celebrations and thrilling view of the city’s particularly women and girls, representatives fireworks, with an even bigger turn out expected WAVES 2019 ‘ALL THE FISH’ from fire and rescue services, Victoria Police, next year. Ambulance Victoria, Victoria State Emergency Service, Life Saving Victoria, Australian Red Cross and Emergency Management Victoria talked JAPANESE SUMMER INTERNATIONAL about their day and night jobs and the many opportunities for people of all genders to be a FESTIVAL WOMEN’S DAY 2019 part of these critical services. Fed Square partnered with the City of DIWALI, CHRISTMAS Melbourne to host this year’s beautiful, family- friendly Christmas. An estimated 500,000 THE FESTIVAL visitors came to marvel at Fed Square’s digital interactive Christmas tree and digital projections, OF LIGHTS NEW YEAR’S EVE gingerbread village and nativity scene.
Picture above Christmas at Fed Square 26 | FED SQUARE 2018-19 ANNUAL REPORT | 27 The Year’s Activity | 29 Christmas at Fed Square Industry Leadership Fed Square has demonstrated industry ongoing and staff Square Fed with year, this leadership management engaged with a industries of range Boards, of a number on represented and which of some panels, advisory and committees of Association Management Facility the include Association, Business River Yarra the Australia, Australian the and Australia, & Events Meetings Human Resources Institute. Commercial Commercial PartnershipsSponsorship seeking process of the began Square Fed expressions of interest fromcorporations Partnership a Principal into entering in interested The 2019. April in Square Fed with arrangement corporations from interest seeking is organisation a diverse to value their articulate clearly that positioning, brand their through community identity. brand Square’s Fed with aligning while seeking is Square process, Fed partAs this of Principal Partnerships in fourdistinct areas; and Health and Entertainment Banking, Media, Wellbeing. be their of works on conducting the remainder Chocolate months. 12 next the over tenancy refurbishment a full of middle the in are Buddha and reopen will with 2019 their September in new operated offering,Pop-Up having Buddha for 2019 May in closed ACMI refit. the throughout $40 a million undertake to order in months 12 and reimagined space see the will that update visitors with new exhibition provide to renewed spaces, experiences immersive and interactive moments. action is the Winter Village activation, developed developed activation, Village Winter the is action Venue Australian tenant Square Fed by run and to May from Terrace Skyline Square’s Fed at Co. 2019. September and ACMI NGVA, tenants cultural Square’s Fed play to continued have Trust Heritage Koorie the as position Square’s Fed maintaining in role a key attracting in and heart Melbourne of cultural the year, This precinct. the to people of millions Modern included Australian exhibitions NGVA Generations Hans and Two Nora Heysen: Women, Sylvester: Darren and Art, Polyverse, Australian of Become Everything, Devour Carve a Future, and Mania Series presented ACMI Something. Koorie The year. this Wonderland incredible the including showcased exhibitions Heritage Trust and Koorroyarr. Re/Connecting, Undercurrent, that tenants cultural have to proud is Square Fed are putting and on such impressive exhibitions experience the for Fed Square visitors. enhancing meaningful more and deeper forge to order In Fed tenants, cultural the with relationships discuss to meetings quarterly has held Square and collectively and programming marketing Theidentify opportunities work to together. as initiative ongoing be an will meetings quarterly in tenancies cultural support to looks Square Fed addition In basis. ongoing an on way a meaningful with communication improve to order in this, to a monthly introduced Square Fed tenants all about updates regular provide to newsletter activities the precinct. and works within a number with closely working also is Square Fed provide to of tenancies renovations undergoing future. the in offering exciting and a refreshed a refurbishment has completed DeLuxe Beer will and tenancy their of section upper the of
28 | FED SQUARE 2018-19 ANNUAL REPORT This year has seen an increased focus on greater greater on focus increased an has seen year This Square, Fed and tenants between collaboration Square. Fed and partnersthese of benefit the to in relationship working closer this of example One Tenant Partnerships To further strengthen reputation To Fed Square’s Square Fed destination as iconic a world-class, a new develop to work undertaking has been has approach marketing The strategy. marketing remains Square Fed ensure to developed been is and marketplace, a competitive in relevant and employees tenants, visitors, for appealing using by this do will partners. It commercial unique, promoting and voice intriguing an experiences Fed Square by immersive delivered events, partner across and programming segments, audience aspirational targeting Square Fed for affinity long-term building and will strategy marketing The public. the amongst financial next the of course the over be activated year. Fed Square Square Fed Marketing Strategy This year, Fed Square has Square Fed year, This of a number undertaken expand help to projects key and family Square Fed the of a place be to continue to for visitors all community the precinct. ENDURING POWER OF COMMUNITY. POWER ENDURING BY CONNECTING PEOPLE TO THE TO PEOPLE CONNECTING BY FAMILY EXPONENTIALLY, EXPONENTIALLY, FAMILY 2 – GROWING THE FED SQUARE SQUARE FED THE GROWING 2 – THE YEAR’S ACTIVITY The Year’s Activity | 31 Disney Princess Exhibition Exhibition Princess Disney 0 Number of serious serious of Number OH&S or injuries issues associated constructionwith Digital the of Façade: 0 Number Number workers of compensation the for claims year: -on-year Number of injuries injuries of Number associated with and trips slips, falls decreased by 12% Preventative hazard identification reporting and increased by 46% Incident and Incident reportsinjury decreased by year-on-year 24% year across the precinct, while Fed Square hosted hosted Square Fed while precinct, the across security-focused of part a number in took or a counterterrorism- activities, including key involving Square Fed of tour focused external stakeholders,CCTV an offender counter of a series and exercise, tracking involving discussion exercises terrorism tenants staff, Square Fed Police, Victoria presented also Square Fed contractors. and and Safety Places Crowded 2019 the at Security Melbourne and in Conference had representatives attend other of a number security-focused and forums conferences. Fed Square has continued its focus on safety and safety on focus its has continued Square Fed as engaging as well year, the throughout security and external internal stakeholders with key directly operations. of component critical this on align to tenants and Square Fed for plans Emergency businesses all to delivered and updated were Keeping Fed Square Square Fed Keeping Secure and Safe Fed Square also continued to work on achieving achieving on work to also continued Square Fed sustainable outcomes for Fed Square through the Energy Performance Contract. initiative, This Greener the Stateenabled through Government’s Square Fed saw Fund, Buildings Government Measures, Improvement Facility several install Co- the was which of significant most the eight- the of year third The System. Generation payback year Measurement and Verification November of 31st the on concluded which period, – equivalent 2330MWh of savings showed 2018, 450 than more usage of electricity annual the to households. Australian Group Action Sustainability Square Fed The together bringing year, this reinvigorated was cross-departmental in a staff of members various focus sustainable on achieving outcomes for identify to continue will group The Square. Fed revised part the of a key can form that actions ManagementPlan. Environmental has also Square Fed past year, the In strengthened the accountability for asset of upgrade a major completing by management aligns that Plan Asset Management FSPL the Asset Managementwith the Government’s also Square Fed Framework. Accountability Square Fed with closely work to continues are necessary refurbishments ensure to tenants Fit Tenancy updated the with line in completed Out Guidelines.
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30 | FED SQUARE 2018-19 ANNUAL REPORT There hasThere been notable progress terms in made Square. Fed at sustainability environmental of Square Fed for electricity 2019, 1 January From Renewable Melbourne the through supplied was between a partnership (MREP), Project Energy organisations other several and Square Fed ain tripartite agreement for the procurement Square Fed MREP, the Under Power. Green of situated farm a wind from Power Green purchases a 10- for Ararat near West South state’s the in consumption year’s first the with period, year representing 4000MWh hours). (Megawatt Environmental Sustainability All of these initiatives are within the framework framework the within are initiatives these of All Charter. Cultural and Civic Square’s Federation of - been has already reference which to strategy, made. - the usage of the through particularly revenue, new Digital Façade. Th A number of initiatives have been undertaken undertaken been have initiatives of A number to th Throughout Financial Sustainability enable that term, immediate the in organisation and not-for- Fed Square to support community and use the square. profit organisations to access h Square in place initiatives to ensure ensure to initiatives place in Square Fed i FOR FED SQUARE. FED FOR A SUSTAINABLE FUTURE FUTURE A SUSTAINABLE 3 – ENSURING ENSURING 3 – THE YEAR’S ACTIVITY The Year’s Activity | 33
Christmas Christmas at Fed Square April 2019, in readiness for staff training and the the and training staff for readiness in 2019, April June in live going to prior content new of upload 2019. was tool communications internal new This staff of with the involvement implemented to order in organisation the of areas all from enhanceof staff and provision communications manner. a in timely information Provide clear signposting and a single entry a single and signposting clear Provide Offer support devicesfor mobile Potentially automate simple business processes business simple automate Potentially Improve ease of content creation, publishing and publishing creation, content ease of Improve Enhance collaboration of staff cross-functionally staff of collaboration Enhance on staffimprove communication Significantly 32 | FED SQUARE 2018-19 ANNUAL REPORT • • • • • • Submissions were sought in October 2018 from from 2018 October in sought were Submissions Fed for Intranet a new develop to organisations are intranet the of objectives primary The Square. to: Intranet Two initiatives were targeted for implementation implementation for targeted were initiatives Two Fed of redevelopment the being these 2018-19, in and the Intranet commencement the of Square’s project. (ERP) Planning Resource Enterprise Now in the third year of Fed Square’s Information Information Square’s Fed of year third the in Now progress Strategy, has continued Technology and infrastructure its upgrade to be made to capability. software organisational enhance to Information Information Technology New online learning modules for induction and and induction for modules learning online New tenants employees, Square Fed for training accessible publicly using contractors and been have Firefox and as Google such platforms for a benefit In year. this out rolled and developed meanscontractors this particularly, inductions also reducing easily, more can be completed the time commitment and space requirements on- facilitate to Security by required previously and uptake greater promoting thus induction, site changing and large Square’s Fed by compliance workforce.tenant point to commonly used business systems business used commonly to point A series undertaken workshops of were with staff and identify to 2019 February and January in address potential improvements. This process focussed on the user experience, content, co-design architecture. and information Consultants undertook subsequently detailed in completed work with development, and design through the ability to include simple electronic simple include to ability the through forms and workflows administration both business updates and key messages key and updates business both THE YEAR’S ACTIVITY The Year’s Activity | 35 Fed Square carpark Square Fed PNAU plays a pop up concert on the rooftop of the Running leadership development for key leaders for key development leadership Running performance a of new online Development ensure process to induction the of Expansion engagement employee monthly of Execution Employee an of development the Commencing several across staff for training of Delivery • program This business. the across executives and has strengthened leaders ensuring by Fed Square skills and tools the have business the across needed teamwork and promote to collaboration. • July in out be rolled will which system, planning and KPIs individuals’ with strategy link to 2019, development. • with successfully engaged are employees new the business and connected with all stakeholders success. for up them set to needed • activities cross-functional promote to community. of a sense and collaboration • engage will which program, Proposition Value the establish to organisation entire the with Square. Fed at working of values • project including organisation, the of areas key capability, upliftmanagement to planning efficiencies, improve to software training and aid email to management work training prioritisation.
Completion of training for staff on the “Strategy the on staff for training of Completion 34 | FED SQUARE 2018-19 ANNUAL REPORT in Action” strategic framework, enabling effective enabling framework, strategic Action” in of annual strategic businessdevelopment plans strategic for tool useful a Square Fed offering and Square. Fed across decision-making Throughout this year a focus has been on the the on has been a focus year this Throughout delivery the for required talent of engagement ongoing the and strategy Square’s Fed of organisation’s the of growth and development professional people Fed Square’s capability. by supported been have staff passionate and to initiatives people in investment continued team existing and new grow and strengthen the on placed being priority With members. the culture, enterprise a social of embedding and the teamenhancement of capability, within skills leadership high-level of development led team Resources Human the organisation, the this year:the initiatives following • Fed Square has been a transforming organisation organisation a transforming has been Square Fed and as has adjusted it years past three the over strategic organisation’s the with alignment found priorities. Fed Square has continued to to has continued Square Fed year this progress initiatives a enterprise social deliver to a highly and culture and productive engaged, committed team, cohesive organisational ongoing to and transformation shared of implementation objectives.
THE STRATEGIC PLAN 2018-21. THE STRATEGIC COMMITTED TO DELIVERING DELIVERING TO COMMITTED IS ENGAGED, ALIGNED AND ALIGNED AND IS ENGAGED, ENTERPRISE CULTURE THAT THAT CULTURE ENTERPRISE 4 – BUILDING A SOCIAL A SOCIAL BUILDING 4 – THE YEAR’S ACTIVITY The Year’s Activity THE YEAR’S ACTIVITY 5 – PREPARE FED SQUARE TO OPEN UP TO THE YARRA RIVER AND ACCOMMODATE NEW AND INNOVATIVE OFFERINGS TO ENRICH THE PRECINCT IN AN INTEGRATED WAY WITH ITS CULTURAL TENANTS.
In 2018-19 the principal actions in this strategic As a result of the Interim Protection Order, Fed imperative were to prepare to execute the Square was required to lodge a permit application integration of the Apple Global Flagship Store for the demolition of the Yarra Building. This within the precinct. This was designed to allow application was lodged in December 2018 and access to the Yarra River and drive greater was followed by a period of public advertisement, visitation and global recognition. As outlined and receipt of numerous submissions to Heritage below, this strategic imperative will not progress Victoria. Heritage Victoria in April 2019 refused following a decision by Heritage Victoria. A a permit for the demolition of the Yarra Building. number of accommodation configurations were Based on this decision it was determined that the completed, and they will enable improvements Apple project could no longer proceed. to the tenant accommodation both with new and existing tenants into the future.
As part of this strategic imperative, several key initiatives were undertaken in Fed Square. These activities included: • Consolidation of SBS from two levels of the Alfred Deakin Building into a single refurbished level. • Construction of a new staircase to Level 2 of the Alfred Deakin Building to provide greater external connectivity, access and utilisation. • Refurbishment of Chocolate Buddha in the Alfred Deakin Building, and development of the Pop-Up Buddha restaurant in the Yarra Building.
Concurrently with these works, on 21 August 2018 the CEO of Heritage Victoria announced a recommendation that Fed Square be included on the Victorian Heritage Register, recognising its historical, architectural, aesthetic, cultural and technical significance, and included an interim protection order.
Fed Square top view 36 | FED SQUARE 2018-19 ANNUAL REPORT | 37 Fed Square is preparing for a transformational year ahead, and is putting in place plans to lift the organisation’s capabilities and pursue opportunities for the precinct. Fed Square has developed a three-year Corporate Government Review of Federation Square and Plan 2019-2022 that is designed to help Fed providing all support and advice necessary to the Square thrive in this period of transformational Federation Square Review Panel. Through the change. The Corporate Plan 2019-2022 focuses review process, and ongoing collaboration with on four Strategic Imperatives to be progressed to key government stakeholders at the conclusion of ensure the continued success and growth of Fed the review, Fed Square will mobilise to implement Square. a business model that will ensure a sustainable and accessible future for Fed Square. THE A significant focus for Fed Square in the year ahead will be participating in the Victorian YEAR NYE at Fed Square AHEAD
38 | FED SQUARE 2018-19 ANNUAL REPORT | 39 AboutThe Year Fed Ahead Square | 41 Living Cities Forum Cities Living While the year ahead promises to be one of significant significant be of one to promises ahead year the While approaching is Board the Square, Fed for change and optimism sense of an overwhelming with it and events With exciting a of range opportunity. forward to looking is Square Fed planned, activities next the 12 over visitors delighting and surprising be community a place to of continuing and months to years for destination Melbourne an iconic and come. Employee Employee Proposition Value tools, has required the organisation the ensure To support place to in skills an agile and systems, culture, a social enterprise promote to workplace and Value an Employee be creating will Square Fed talent key attract retain and seeks to that Proposition organisation. the of culture the enhance and In July 2019 Fed Square’s updated website will will website updated Square’s Fed 2019 July In a with organisation the be providing released, a range presence Incorporating online. rejuvenated Annual the in earlier mentioned features exciting of Square Fed the enhance Report, set to is website the and the to website visitors to visitors experience of the precinct. PerformanceOnline Planning System will system performance online planning A new 2019, July in organisation across the out be rolled between Square’s Fed link direct and a clear providing objectives and strategy development the and a ensure toolwill online The staff. individual of process performance by efficient planning more tools processes and the centralising needed drive to performance organisation. across level the high significant be of one to promises ahead year the While is Board Square Fed the Square, Fed for change sense of an overwhelming with it approaching With exciting a of range and opportunity. optimism looking is Square Fed planned, activities and events the over visitors delighting and forward surprising to be a place to of continuing and months next twelve for destination Melbourne an iconic and community come. to years Anchor Anchor Programming its new of rollout the continue will Square Fed specific of strategy development program the and anchor This year. the anchor platforms throughout and cohesive a coordinated ensure will programming the within events and programming to approach informed year, the during points different at precinct theme. a specific by Updated Website 40 | FED SQUARE 2018-19 ANNUAL REPORT Building on the work undertaken this year to enhance enhance to year this undertaken work the on Building and capabilities ambitions the commercial fund that organisations’use andcommunity not-for-profit identify to continue will Square Fed square. the of principal and regarding organisations approach Media, areasof distinct the partnerships within Wellbeing. and Health and Banking, Entertainment Commercial Commercial Partnerships A significant reputation-enhancing Aexpected significant project last the coming in the be quarter launched of to for refresh brand of a the yearis launch financial the incorporating and upon building Square, Fed strategies digital and programming marketing, brand The months. past the in twelve developed based feedback on strategy developed being is a from past the months 18 throughout gathered the and visitors tenants, including sources of variety also be will and strongly broadly, more community of recommendations and findings the by influenced which Square, Fed of Review Government current the year. the in belater finalised to due is Refreshed Fed Square Square Fed Refreshed Brand In the meantime, and as foreshadowed through this this through as and foreshadowed meantime, the In reshape its to future continue report, will Square Fed several of implementation the through direction being: the major highlights and initiatives, innovations THE YEAR AHEAD 2019 2018 2017 2016 2015 YEAR ENDED 30 JUNE $ $ $ $ $
Operating results $
Revenue 32,454,421 32,220,166 28,071,853 28,026,800 26,877,493
Operating expenses (28,118,253) (25,003,309) (21,633,478) (22,048,581) (20,309,735) (excluding depreciation and amortisation) Interest expense (867) (328,746) (520,118) (744,414) (966,555) Other economic flows (201,087) 6,906 11,659 (67,291) 20,388 FIVE YEAR (28,320,207) (25,325,149) (22,141,937) (22,860,286) (21,255,902)
Net result before depreciation and amortisation 4,134,214 6,895,017 5,929,916 5,166,514 5,621,591
Depreciation and amortisation (12,119,169) (11,747,662) (11,776,172) (12,456,064) (11,853,371) FINANCIAL Net result (7,984,955) (4,852,645) (5,846,256) (7,289,550) (6,231,780) Changes in physical asset revaluation surplus (9,000,000) 24,000,000 66,680,133
Total comprehensive result for the period (16,984,955) (4,852,645) 18,153,744 59,390,583 (6,231,780)
SUMMARY Financial status Total assets 536,398,978 555,661,437 566,616,611 551,230,855 493,381,726 Total liabilities (5,526,465) (7,803,969) (13,906,498) (16,674,486) (22,324,940) Total equity 530,872,513 547,857,468 552,710,113 534,556,369 471,056,786
Net cash from operating activities 4,448,150 3,974,186 7,453,145 4,359,831 4,330,587
35 Revenue and Expenditure 30 (before Depreciation Five Year Financial Summary 25 and Interest) The financial results for 2018-19 are a positive net The company’s balance sheet remains strong, 20 result before depreciation of $4,134,214 (2017-18: with financial assets of $20,511,622 relative Revenue and expenditure (before $6,895,017). Operating revenue was up $234,255 to liabilities of $5,526,465. Net assets total interest and depreciation) over the or 0.73% to $32,454,421 and expenditure from $530,872,513 which is $16,984,955 lower than past five years is shown in this graph: 15 transactions was up $2,995,058 or 11.83% to 2017-18. $28,320,207. 10
5
2014-15 2015-16 2016-17 2017-18 2018-19 Revenue Expenses
42 | FED SQUARE 2018-19 ANNUAL REPORT | 43 Category KPI Target Actuals
Operations Total Revenue $30.451m $32.454m Total Expenditure (excl. dep) $25.206m $28.320m Net Result Before Depreciation $5.245m $4.134m Sponsorship $0.548m $0.293m Car Park $4.308m $4.500m Public Space Hire $2.200m $2.474m KEY Ticketed Activations $1.050m $0.192m Screen Advertising $1.070m $0.137m Tenant Presentation Audit 95% 78% OH&S Incidents Per 100,000 1.6 0.9 PERFORMANCE Visits 9,500,000 9,700,000 Planned Maintenance 100% 100% People Staff Turnover 25% 38% INDICATORS DJPR Governance Framework Liquidity Buffer (weeks) 18.62 19.34 Working Capital 1.86 3.31 Capex Replacement 0.48 0.20 Revenue Growth 5.41% 0.73% Labour Growth 1.45% 0.91% Profitability 13.63% 12.74% Self-financing 2.84 5.95 Return On Assets 0.75% 0.77% Gearing 0.40% 0.41% Reliance On Government Funding 0.00% 0.13%
44 | FED SQUARE 2018-19 ANNUAL REPORT | 45 The Directors of Fed Square Pty Ltd (FSPL) are committed to the highest standard of corporate governance and acknowledge the need for continued maintenance of governance practice and ethical conduct by all Directors and employees. Accordingly, they have ensured that systems and • The best interests of shareholders; procedures are in place to provide appropriate • An environment that meets relevant standards; and assurance that the company undertakes its • A manner that is responsible to all stakeholders activities and functions in accordance with: and the wider community. • All legal requirements; The public enjoys the Australian Open on the STATEMENT Digital Façade at Fed Square OF CORPORATE GOVERNANCE
46 | FED SQUARE 2018-19 ANNUAL REPORT | 47 Governance Corporate of Statement
STATEMENT OF CORPORATE GOVERNANCE
(ii) live performances, entertainment, Chief Executive Officer; Objects and Powers carnivals, circuses, community or public events, Responsibilities Of the Company (both indoor and outdoor), festivals, exhibitions Of the Board • Requiring and monitoring legal and regulatory and performances; compliance; The objects of the company are those set out in the (iii) places of assembly for religious and cultural The primary responsibilities of the Board include: Fed Square Constitution and Federation Square Civic activities, entertainment or meetings; and • Approving annual accounts, annual report and other and Cultural Charter and include without limitation: (iv) markets. • Establishing the company’s vision, mission, values public documents; and ethical standards; (a) to occupy the site known as Federation Square; • Ensuring an effective system of internal controls (b) to use, refurbish, maintain, improve, develop, Duties • Ensuring the company’s long term viability and exists; and lease, licence, manage, operate and modify all or any Of Directors enhancing the financial position; part of Federation Square; • Delegating an appropriate level of authority to (c) in relation to any part of Federation Square, to The duties of Directors include: • Formulating and overseeing implementation of management. carry on any or all of: • The duty to act honestly in good faith in the best corporate strategy; (i) the businesses of owners, operators, interests of the corporation and for a proper purpose; managers, licensors, lessors or occupiers of: • Approving the business plan, budget and corporate Board (1) galleries, exhibition centres, libraries, art • The duty to act with care and diligence; policies; Committees and craft centres and museums, (2) car parks, • The duty to avoid conflict in the position of a • Agreeing key performance indicators (KPIs); The Board has established two permanent (3) theatres, cinemas and cinema based director and/or any interest that a director may have; Committees: the Finance, Audit & Risk Committee entertainment facilities, radio, television and • Monitoring/assessing performance of the company, and the Board Nominations & Executive other multi-media studios, outdoor • Duties which prohibit the misuse of information the Board itself, management and major projects; Remuneration Committee. Committee decisions video screens and video/LED signage, obtained by directors; and become recommendations for submission to the (4) restaurants, cafes, taverns, hotels, food • Overseeing the risk management framework and Board for resolution. and drink premises (including, without • Duties which prohibit a director from taking for monitoring business risks; limitation, take-away food and drink oneself the company’s opportunities. premises), liquor vendors, shops, • Appointing and appraising the performance of the convenience restaurants and convenience shops,and nightclubs, (5) function centres, conference centres and reception centres, (6) retail outlets, shops and stores (including, without limitation those required for service industries and including, without limitation, cash dispensing machines, ticketing machines and tourist and other information services providing machines), (7) offices, (8) amusement parlours and gaming and gambling premises, (9) indoor recreation facilities, (10) visitor and tourist information services and other visitor and tourist services,
2019 Formula 1 Season Launch
48 | FED SQUARE 2018-19 ANNUAL REPORT | 49 Governance Corporate of Statement
STATEMENT OF CORPORATE GOVERNANCE
public-sector entities manage asset portfolios • Maintain effective communication with external Risk appropriately. Whilst Fed Square is not subject to the auditors; Internal Management provisions of the Financial Management Act 1994 • Consider recommendations made by internal and Audit (FMA), the company is implementing the external auditors and review the implementation of Fed Square recognises the need for active risk requirements of Ministerial Standing Direction 4.2.3 – actions to resolve issues raised; The company engaged Protiviti Pty Limited as the management procedures and during the year Asset Management Accountability on a voluntary • Oversee the effective operation of the risk Internal Auditor to assist in evaluating the reviewed the Risk Management Policy and Strategy basis. management framework; company’s internal controls. Protiviti developed an and procedures to monitor progress with proposed • Oversee the effective operation of treasury annual audit plan, having due regard to the plans. The risk management program is designed to management; and Asset Management company’s risk management program, and provide a structured approach to business planning, • Oversee insurance and legal proceedings. improve operational performance, encourage pro- Accountability Framework implementation of proposed audit activities is now underway. active management and protect assets, people, Attestation The members of the Committee during the year finance and property. ended 30 June 2019 were Pamela Mitchell (Chair), I, Deborah Beale, certify that Fed Square Pty Ltd has Deborah Beale AM, Kathleen Wilson and John Lee as Risks are identified, assessed and treated in partially adopted the Ministerial Standing Direction a c o-opted member. Compliance with the accordance with the principles contained in 4.2.3 – Asset Management Accountability. There are Protected Disclosure Australian Risk Management Standard AS ISO no material deficiencies. The Fed Square Pty Ltd 31000:2018 Finance, Audit & Risk Committee verifies this. Compliance Attestation Act 2012 Framework Fed Square does not tolerate improper conduct by Risk employees, nor the taking of reprisals against those The Standing Directions under the Financial who come forward to disclose such conduct. Fed Management DEBORAH BEALE AM Management Act 1994 (2018 Directions) set the Square is committed to ensuring transparency and CHAIR Attestation standard for financial management in the Victorian accountability in its administrative and management public sector. In April 2016 the Victorian State practices, and supports the making of disclosures I, Deborah Beale, certify that Fed Square Pty Ltd Government launched the Whole of Government that reveal corrupt conduct, conduct involving a has adopted the Ministerial Standing Direction 3.7.1 – “Compliance Attestation Framework” to assist with substantial mismanagement of public resources, or Risk Management Framework and Processes. The Finance, Audit monitoring, reporting on and attesting to compliance conduct involving a substantial risk to public health Fed Square Pty Ltd Finance, Audit & Risk Committee & Risk Committee with the Directions. and safety or the environment. verifies this. The main responsibilities of the Finance, Audit & Risk The Directions require agencies to annually attest Committee are to: Fed Square is committed to the protection of persons compliance with applicable requirements in the FMA, • Review and report independently to the Board on who make disclosures from any detrimental action in the Directions and the supporting Instructions. Whilst the annual report; reprisal for making a disclosure or for co-operating in DEBORAH BEALE AM Fed Square is not subject to the provisions of the • Assist the Board in reviewing the effectiveness of the investigation of a disclosure. CHAIR FMA, the company is implementing the requirements the internal control environment covering: of the Compliance Attestation Framework on a - effectiveness and efficiency of operations; The Protected Disclosure Act 2012 seeks to voluntary basis where appropriate. Asset Management - reliability of financial reporting; and encourage and assist people to make disclosures Accountability - compliance with applicable laws and of improper conduct by public officers and public regulations; bodies, provides protections for people who make Framework • Determine the scope of the internal audit function disclosures and provides for the confidentiality of the and ensure its resources are adequate and used content of disclosures and the persons who make The Asset Management Accountability Framework effectively, including coordination with the external them. (AMAF) establishes a flexible and non-prescriptive auditors; set of requirements which aim to ensure Victorian
50 | FED SQUARE 2018-19 ANNUAL REPORT | 51 Governance Corporate of Statement
STATEMENT OF CORPORATE GOVERNANCE
Making Disclosures Fed Square is not a body to which a protected disclosure can be made under the Protected Disclosure Act 2012. Such disclosures must be made to:
Independent Broad-based Anti-corruption Commission (IBAC). Level 1, North Tower, 459 Collins Street Melbourne, VIC 3000 Phone: 1300 735 135 Mail: IBAC, GPO Box 24234, Melbourne, VIC 3000 Internet: www.ibac.vic.gov.au
The IBAC website contains a secure email disclosure process. Protecting Persons Who Make Disclosures Fed Square has established procedures to protect persons who make, or who co-operate in the investigation of, protected disclosures, from detrimental action that might be taken against them. Those procedures can be accessed at www. fedsquare.com/information/ or a copy obtained from the General Manager - Corporate Services.
Pixar Putt
52 | FED SQUARE 2018-19 ANNUAL REPORT | 53 The Directors of Fed Square RESULTS OF OPERATIONS 2019 2018 present their report on the $ $ financial statements of the Net result before depreciation and amortisation 4,134,214 6,895,017 company for the year ended 30 Depreciation and amortisation (12,119,169) (11,747,662) June 2019. Net result (7,984,955) (4,852,645)
Minister Dividends
The Hon. John Eren MP, Minister for Tourism and No dividends have been proposed or paid during Major Events (to December 2018) the year (2017-18: Nil). The Hon. Martin Pakula MP, Minister for DIRECTORS’ Tourism, Sport and Major Events (from December Changes in 2018). State of Affairs Directors There was no material change in the State of REPORT The Directors in office during the period and at 30 Affairs during the year. June 2019, unless otherwise stated, were: Environmental Ms Deborah Beale AM (Chair) Regulations Ms Kathleen Wilson Ms Pamela Mitchell No significant environmental regulations apply Mr Les Williamson (to 31 May 2019) that are likely to have an unexpected material Mr Patrick Conlon effect on the operations or financial results of Mr Ari Suss (from 1 August 2018) FSPL. Accountable Officer Subsequent The Accountable Officer during the period and at Events 30 June 2019 unless otherwise stated was: There were no subsequent events after balance date expected to have a material effect on Mr Jonathan Tribe, the financial statements of FSPL that are not Chief Executive Officer otherwise disclosed in the financial statements and notes. Ownership of Fed Square Pty Ltd
FSPL is a company wholly owned by State Trustees Limited as custodian trustee on behalf of the State of Victoria. The share is held pursuant to the State Investment Trust Deed and the Treasurer is the Minister responsible for the state holding in FSPL under the Deed.
The public enjoys the Australian Open on the Digital Façade at Fed Square
54 | FED SQUARE 2018-19 ANNUAL REPORT | 55 Directors’ Meetings Board Nominations & Executive Remuneration Committee Meetings The number of Directors’ meetings and number of meetings attended by each of the Directors of the The number of Board Nominations & Executive company during the financial year were: Remuneration Committee meetings and number of meetings attended by each of the committee
DIRECTOR MEETINGS MEETINGS HELD* ATTENDED DIRECTOR MEETINGS MEETINGS Ms Deborah Beale AM (Chair) 10 10 HELD* ATTENDED Ms Kathleen Wilson (Chair) 2 2 Ms Kathleen Wilson 10 10 Ms Deborah Beale AM 2 2 Ms Pamela Mitchell 10 8 Mr Leslie Williamson 2 2 Mr Leslie Williamson 9 8 Mr John Lee 2 2 Mr Patrick Conlon 10 9 (invitee - co-opted member of Finance, Audit & Risk Committee) FINANCIAL Mr Ari Suss 9 8 *Reflects the number of meetings held during the time the committee member was a member of the Mr John Lee 10 10 Board Nominations & Executive Remuneration Committee during the year. (invitee - co-opted member of Finance, Audit & Risk Committee) REPORT *Reflects the number of meetings held during the time the Director held office during the year. Directors’ Benefits
Directors’ benefits are set out in note 8.6.2 to the financial statements. Finance, Audit & Risk Committee Meetings Insurance of Directors and Officers The number of Finance, Audit & Risk Committee meetings and number of meetings attended During the financial year $20,923 was paid by the by each of the committee members during the company to the Victorian Managed Insurance financial year were: Authority for Directors’ and Officers’ Liability insurance premiums and recorded as an expense DIRECTOR MEETINGS MEETINGS in the Comprehensive operating statement (2017- HELD* ATTENDED 18: $20,923). Ms Pamela Mitchell (Chair) 5 5 The insurance provides cover for Directors and Ms Deborah Beale AM 5 5 Officers of Fed Square against certain personal Ms Kathleen Wilson 5 5 liabilities that they may incur by reason of their duties as Directors and Officers. Mr John Lee (co-opted member) 5 5
*Reflects the number of meetings held during the time the committee member was a member of the Responsible Finance, Audit & Risk Committee during the year. Body’s Declaration
I am pleased to present Fed Square Pty Ltd’s Annual Report for the year ending 30 June 2019.
Signed in accordance with a resolution of the Directors at Melbourne on 13th September 2019.
DEBORAH BEALE AM CHAIR
A family celebrates after taking part in Big Screen Gaming 56 | FED SQUARE 2018-19 ANNUAL REPORT on the Digital Façade | 57 OFFICIAL
Auditor-General’s Independence Declaration
To the Directors, Fed Square Pty Ltd
The Auditor-General’s independence is established by the Constitution Act 1975. The Auditor-General, an independent officer of parliament, is not subject to direction by any person about the way in which his powers and responsibilities are to be exercised. Under the Audit Act 1994, the Auditor-General is the auditor of each public body and for the purposes of conducting an audit has access to all documents and property, and may report to parliament matters which the Auditor-General considers appropriate.