HURRICANE IRMA Economic Impact Analysis Updated September 19, 2017 SpendTrend ® HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Key Takeaways
The recovery is very slow in the larger cities across several major industries. . This analysis thus far captures the days of the evacuation, and spending activity through the storm’s landfall. The speed and degree of Florida’s recovery will come . During week ending Thursday Sep 7th, Building Materials were +66.4% from the same into focus as more days are added to this analysis Post-Storm. Through the “pre- week one year ago, and +55% from the previous week. storm” period, Hurricane Irma showed much stronger spending growth than Hurricane . Gasoline Stations saw similar results in the Miami Metro Area, achieving +63.2% Harvey from just a few weeks back. This was clearly a result of heightened growth Year over Year (YoY), and +50.8% from the week prior. awareness through news coverage, and anticipation of the forecasted impact. Floridians seemed to be more actively engaged in preparations. . Grocery Stores were blitzed as well, as spending surged 41.0% YoY, and 21.6% week over week. . As consumers hunkered down, we saw significant shifting in how they distributed . What did not fare well in Miami? Hotels, Restaurants, Travel related services, and their spend. In Miami, spending during the week of the storm shifted into Hotels, at Retail in general. All to be expected, but the lingering question will be “are those sales the expense of spending on Retail and Food. In Tampa, just the opposite – Retail lost forever?” and Food saw more allocation. In Orlando, again Hotels received the biggest portion of consumers spending. To be clear, consumers were spending less overall during Looking across other large Metro areas, we saw similar performance, even though some of this time, but what they chose to spend on changed significantly. it trailed Miami from a timing perspective, as the storm system shifted more westerly. . While Miami-based evacuees seemed to head for Orlando, Tampa, and Jacksonville, . On an overall basis, Jacksonville and Tallahassee had some of the most aggressive Tampa-based evacuees appeared to choose Tallahassee, and smaller increases in spending, perhaps due to evacuees seeking shelter in these cities that were unincorporated areas, or even Atlanta. thought to be safer in the early forecasts, or because the shifting storm path made these cities probable targets as well. . Gas prices soared across the state in the run-up to the weekend, goosed by a depleted supply when demand was at its highest. . Naples MSA in particular has very strong sales for Building Supplies.
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Irma’s Legacy, by the Numbers
Rainfall Totals Inches Peak Wind Gusts Mph (Sat 9/9 8am Thru Mon 9/11 10am)
St. Lucie 15.9 Naples 142
Oviedo 14.8 Key Biscayne 99 Gainsville 12.2 Miami International Airpot 99 Naples 11.7 Cap Canaveral 94 % of area Jacksonville 11.2 without power, Key West 91 University of Florida 10.4 Mon 9/11, 8pm Jacksonville International Airpot 86 Fort Myers International Airport 10.3 Pompano Beach Airport 81 Okeechobee County Airport 9.7 South Miami 80 Orlando/Sanford Airpot 9.4
Daytona Beach Airport 5.9 Fort Lauderdale 78
Miami Beach 4 Downtown St. Petersburg 65
Pompano Beach 91 Source: www.forbes.com Source: msnbc
All-Time strongest storms, based on wind speed
Allen (1980) 190
Irma (2017) 185
Wilma (2005) 185 Source: www.washingtonpost.com
Gilbert (1988) 185
Florida Keys (1935) 185
Rita (2005) 180
Mitch (1998) 180
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Putting Florida and Hurricane Irma Into Perspective
Early estimates are the economic costs from damage and disruption could be as much as $300 Billion. Florida is the 2nd largest grower of produce in the US, and impacts to food prices are inevitable.
Hurricane Irma had sustained winds of 185 mph for 37 hours… Irma was The State of Florida has approximately the longest any hurricane/ approximately 20.7 million people, heavily skewed cyclone/typhoon has 425 miles in diameter. toward central and south Florida. maintained that level of The state of Florida is only More than 6 million people were intensity on record. 361 miles wide east to west, By Sunday, September ordered to evacuate, including all and 447 miles long north 10, over 114,000 people areas east of the I-95 corridor. to south. sought refuge in more than 500 shelters across the state.
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Methodology and Topics Covered
. First Data Information and Analytics Solutions Team reviewed sales . The analysis measures growth within specific industries and multiple activity from 125,343 Florida-based merchants , and across the 18 metropolitan areas within Florida which would have possibly absorbed industries tracked by the US Department of Commerce operating within evacuees from the southern areas in Florida. the state. This population represents merchants who were open for business in both the date range of this analysis, and the corresponding . Analysis explores how consumers navigated through the storm, and the comparison periods. (same-store-sales). overall impact to consumption year over year.
. Date range of this analysis of consumer purchasing activity is Aug 25, 2017 – September 14, 2017.
. Where appropriate, changes in consumption during the time of the storm’s impact on Florida are indexed against Monday Aug 28 (“typical” Monday, normal conditions)
. The analysis provides a high level review (Total Spending, Total Retail, Total Non-Retail, Total Food, Gasoline Stations, etc.), flowing into smaller industries and categories.
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The BIG Picture – Miami/Ft. Lauderdale Metropolitan Area
Year Over Year Change Week Over Week Change
Sep 1–7 vs. Sep 8–10 vs. Sep 8–14 vs. Aug 18–24 Aug 25–31 Sep 1–7 Sep 8–10 Sep 8–14 Aug 25–31 Sep 1–Sep 3 Sep 1–7
Retail* 7.6% 7.8% 4.1% ‐72.2% -47.8% 1.7% ‐74.3% -58.9%
Building Materials 2.0% 6.4% 66.4% ‐64.1% -30.3% 55.0% ‐80.2% -61.8%
Gasoline Stations -1.6% 2.6% 63.2% ‐61.1% -50.2% 50.8% ‐75.7% -72.7%
Hotels 9.6% -5.7% 8.0% ‐42.4% -1.9% ‐1.5% ‐55.8% -27.6%
Leisure 0.3% -8.6% 2.8% ‐69.0% -46.6% 1.2% ‐75.8% -56.1%
Motor Vehicles and Parts Dealers 3.8% 7.2% 4.3% ‐83.5% -57.4% ‐17.6% ‐84.8% -63.1%
Other Services 9.3% 5.8% 19.3% ‐55.8% -34.1% ‐4.9% ‐70.9% -49.7%
Travel - Air/Rail/Car/Ship 12.4% 7.4% 6.7% ‐20.1% -3.3% ‐6.0% ‐22.2% -18.3%
Food and Beverage Stores (Grocery) 46.9% 22.2% 41.0% ‐66.0% -43.2% 21.6% ‐74.1% -67.0%
Food Services and Drinking Places 3.5% 4.0% 1.1% ‐84.9% ‐2.2% ‐81.9% -58.0% -65.3% (Restaurants)
Total Consumer Spending Change 9.9% 6.7% 15.2% ‐57.1% -33.7% 3.1% ‐63.9% -50.1%
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
The BIG Picture – Other Metro Areas in Florida Overall Consumer Spending, All Categories Included
Year Over Year Change Week Over Week Change
Sep 1–7 vs. Sep 8–10 vs. Sep 8–14 vs. Aug 18–24 Aug 25–31 Sep 1–7 Sep 8–10 Sep 8–14 Aug 25–31 Sep 1–Sep 3 Sep 1–7
Miami‐Fort Lauderdale‐West Palm Beach, FL 9.9% 6.7% 15.2% ‐57.1% -33.7% 3.1% ‐63.9% -50.1%
Tampa‐St. Petersburg‐Clearwater, FL 12.7% 3.9% 21.3% ‐43.5% -27.5% 8.0% ‐57.4% -50.5%
Orlando‐Kissimmee‐Sanford, FL 18.6% 14.8% 23.0% ‐26.7% -8.8% 5.1% ‐44.6% -38.2%
Jacksonville, FL 17.5% 9.1% 40.3% ‐28.0% -13.6% 12.8% ‐51.2% -47.4%
Naples‐Immokalee‐Marco Island, FL 15.6% 10.3% 16.6% ‐79.2% -70.0% ‐2.0% ‐83.9% -78.1%
Tallahassee, FL 14.7% 3.6% 25.5% ‐21.3% -18.8% 0.1% ‐17.8% -29.6%
Grand Total 13.0% 8.2% 20.0% ‐45.6% -26.1% 4.9% ‐56.6% -47.2%
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 7 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
The BIG Picture – Other Metro Areas in Florida
Year Over Year Change Week Over Week Change
Sep 1–7 vs. Sep 8–10 vs. Sep 8–14 vs. Aug 18–24 Aug 25–31 Sep 1–7 Sep 8–10 Sep 8–14 Aug 25–31 Sep 1–Sep 3 Sep 1–7
Retail*
Miami‐Fort Lauderdale‐West Palm Beach, FL 7.6% 7.8% 4.1% ‐72.2% -47.8% 1.7% ‐74.3% -27.6%
Tampa‐St. Petersburg‐Clearwater, FL 18.7% 15.9% 17.0% ‐54.7% -31.9% 4.1% ‐63.5% -5.1%
Orlando‐Kissimmee‐Sanford, FL 14.7% 16.9% 17.8% ‐46.4% -21.3% ‐0.9% ‐59.9% -10.5%
Jacksonville, FL 11.4% 12.1% 14.2% ‐53.8% -28.4% 3.3% ‐64.1% 2.5%
Naples‐Immokalee‐Marco Island, FL 23.0% 19.8% 11.1% ‐86.7% -65.9% ‐18.9% ‐89.0% -66.9%
Tallahassee, FL 12.9% 8.8% 54.9% ‐13.3% -6.7% 8.3% ‐18.5% 65.2%
Building Materials
Miami‐Fort Lauderdale‐West Palm Beach, FL 2.0% 6.4% 66.4% ‐64.1% -30.3% 55.0% ‐80.2% -27.6%
Tampa‐St. Petersburg‐Clearwater, FL 5.9% 13.2% 38.2% ‐9.1% 3.4% 32.4% ‐40.1% -5.1%
Orlando‐Kissimmee‐Sanford, FL 13.7% 15.5% 57.9% 11.2% 27.8% 28.4% ‐39.5% -10.5%
Jacksonville, FL 9.2% 10.6% 54.3% 43.9% 35.7% 23.6% ‐16.9% 2.5%
Naples‐Immokalee‐Marco Island, FL 1.8% 7.1% 63.8% ‐46.1% -20.6% 56.5% ‐69.3% -66.9%
Tallahassee, FL 15.0% 9.5% 44.9% 48.4% 20.9% 28.9% 31.5% 65.2%
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 8 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
The BIG Picture – Other Metro Areas in Florida
Year Over Year Change Week Over Week Change
Sep 1–7 vs. Sep 8–10 vs. Sep 8–14 vs. Aug 18–24 Aug 25–31 Sep 1–7 Sep 8–10 Sep 8–14 Aug 25–31 Sep 1–Sep 3 Sep 1–7
Gasoline Stations
Miami‐Fort Lauderdale‐West Palm Beach, FL ‐1.6% 2.6% 63.2% ‐61.1% -50.2% 50.8% ‐75.7% -27.6%
Tampa‐St. Petersburg‐Clearwater, FL 3.9% 5.2% 81.6% ‐10.3% -20.4% 55.0% ‐45.5% -5.1%
Orlando‐Kissimmee‐Sanford, FL ‐0.4% 1.3% 69.8% ‐20.0% -27.4% 53.9% ‐50.2% -10.5%
Jacksonville, FL 8.0% ‐0.2% 103.1% ‐14.5% -20.2% 52.7% ‐50.8% 2.5%
Naples‐Immokalee‐Marco Island, FL 9.0% 8.8% 71.5% ‐68.4% -74.0% 54.0% ‐81.9% -66.9%
Tallahassee, FL 4.1% ‐12.9% 64.4% 38.7% 14.5% 38.9% ‐3.4% 65.2%
Hotels
Miami‐Fort Lauderdale‐West Palm Beach, FL 9.6% ‐5.7% 8.0% ‐42.4% -1.9% ‐1.5% ‐55.8% -27.6%
Tampa‐St. Petersburg‐Clearwater, FL 28.2% 34.3% 25.1% ‐6.9% 45.1% ‐1.2% ‐31.8% -5.1%
Orlando‐Kissimmee‐Sanford, FL 18.7% 14.4% 19.0% 6.6% 30.6% 8.0% ‐18.1% -10.5%
Jacksonville, FL 13.0% 14.0% 48.7% 31.7% 38.0% 18.4% 19.0% 2.5%
Naples‐Immokalee‐Marco Island, FL 0.3% ‐9.5% ‐9.3% ‐38.3% -57.3% 16.1% ‐47.2% -66.9%
Tallahassee, FL 83.3% 70.2% 49.2% 155.3% 289.7% 17.2% 47.4% 65.2%
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 9 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Miami Saw a Huge Shift of Spending into Hotels/Travel/Leisure
Miami Distribution of Spend Fort Lauderdale 3.7% 2.9% 2.2% West Palm Beach, FL Car Parts/Tires 2.9% Gasoline Stations 3.7% 5.3% 11.2% Overall, spending went up Food (Grocery 15.5% 16.2% 3.1% in the week leading up + Restaurant) to the storm (compared to a 20.6% Services (Prof, normal week) Business) 21.7% 20.0% For the week of the storm , which included the bulk of Hotel/ Travel/ 25.1% 38.1% evacuation, and the storm’s Leisure 27.2% landfall, overall spending plummeted 50.1% compared Retail to the week prior.
28.1% 30.4% 25.0%
Normal Week Lead Up To Storm Week of Storm 8/25-8/31 9/1-9/7 9/8-9/14
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Tampa Shifted Spending into Groceries at the Last Minute in Preparation for the Storm
Tampa Distribution of Spend St.Petersburg Clearwater, FL Car Parts/Tires 5.2% 4.3% 4.5% Gasoline Stations 4.2% 6.0% 4.2% 5.2% Overall, spending went up Food (Grocery 5.0% 7.4% 8.0% in the week leading + Restaurant)
up to the storm (compared 24.3% 24.7% 24.4% A bigger percentage of the total Services (Prof, to a normal week) Business) dollars spent were allocated here. For the week of the storm ,
which included the bulk of Hotel/ 28.5% 26.4% 24.3% evacuation, and the storm’s Travel/ Leisure A smaller percentage of the total landfall, overall spending dollars spent were allocated here. plummeted 50.5% compared to the Retail week prior. 32.7% 33.7% 35.2%
Normal Week Lead Up To Storm Week of Storm 8/25-8/31 9/1-9/7 9/8-9/14
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Orlando Shifted Spending into Hotels During the Week of the Storm
Orlando Distribution of Spend Kissimmee 2.5% 1.9% 2.9% 1.7% Sanford, FL Car Parts/Tires 2.4% 3.4% Gasoline Stations 9.1% 11.7% 10.4% Overall, spending went up Food (Grocery + Restaurant) 5.1% in the week leading 16.4% up to the storm (compared 18.4% 18.9% A bigger percentage of the total Services (Prof, to a normal week) Business) dollars spent were allocated here. For the week of the storm , 26.5%
which included the bulk of Hotel/ 28.7% 28.6% evacuation, and the storm’s Travel/ Leisure A smaller percentage of the total landfall, overall spending dollars spent were allocated here. plummeted 38.2% Retail compared to the 44.3% week prior. 36.0% 36.2%
Normal Week Lead Up To Storm Week of Storm 8/25-8/31 9/1-9/7 9/8-9/14
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It Appears that Orlando was the Primary Destination for Miami Evacuees
Spend by Miami cards during hurricane (9/7–9/10) vs. two weeks before (8/24–8/27)
By looking at the change in spend of Miami-based cards across the other Florida markets, we can estimate where people leaving Miami were likely headed.
#1 Destination: ORLANDO #2 Destination: TAMPA/ST. PETE #3 Destination: JACKSONVILLE
These destinations were likely chosen before the storm’s true path became known.
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Tampa Evacuee Seemed More Dispersed, Likely Due to the Last Minute Reaction to Conditions on the Ground
Spend by Tampa cards during hurricane (9/7–9/10) vs. two weeks before (8/24–8/27)
Tampa-based cards chose destinations that were more spread across Florida. But clearly, they did not head south. And given the positive spending change in the Tampa market, it’s likely many were caught off-guard and had to shelter in place. #1 Destination: TALLAHASSEE #2 Destination: NON-METRO AREAS #3 Destination: FORT WALTON These destinations seemed an attempt to respond to the late trajectory of the storm’s path.
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By Expanding Our Search, We Found that Tampa-Based Cards had Increased Spending in the Atlanta Market, Among Other Non-Florida Cities
DMA spend by Tampa Msa Name cards during hurricane (9/7–9/10) vs. two weeks Atlanta-Sandy Springs-Roswell, GA 1.5% before (8/24–8/27) Top 10: GA Nonmetropolitan Area 0.6% The limited changes in Tampa- based card spend across New York-Newark-Jersey City, NY-NJ-PA 0.4% Florida encouraged analysis of Virginia Beach Norfolk Newport News, VA-NC spend outside of Florida by 0.3% Tampa-based cards – during New Orleans-Metairie, LA 0.3% the hurricane. We found
Atlanta to be the most popular FL Nonmetropolitan Area 0.3% destination to escape the storm. Charlotte-Concord-Gastonia, NC-SC 0.3% #1 Destination: San Jose-Sunnyvale-Santa Clara, CA 0.3% ATLANTA
#2 Destination: Tallahassee, FL 0.3% GA NON-METRO AREAS Crestview-Fort Walton Beach-Destin, FL 0.3% #3 Destination: NY/NJ 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% Change in Spend
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Gas, Groceries, and Building Materials were the Mission for Storm Prep
In the week leading Motor Food & Food Services Total Spending Growth for Week of Vehicles & Travel – Beverage & Drinking Consumer up to Irma’s arrival, Sep 1 Thru Sep 7 (Lead up to Building Gasoline Parts Other Air/Rail/Car/ Stores Places Spending consumers all across Storm) Year over Year Change Retail* Materials Stations Hotels Leisure Dealers Services Ship (Grocery) (Restaurants) Change Miami-Fort Lauderdale-West 4.1% 66.4% 63.2% 8.0% 2.8% 4.3% 19.3% 6.7% 41.0% 1.1% 15.2% Florida focused on Palm Beach, FL topping off their Tampa-St. Petersburg- 17.0% 38.2% 81.6% 25.1% 29.1% 15.4% 11.3% 9.3% 41.1% 4.2% 21.3% tanks, pantry loading, Clearwater, FL Orlando-Kissimmee- 17.8% 57.9% 69.8% 19.0% 37.9% 19.2% 6.2% 7.6% 41.3% 13.9% 23.0% and getting supplies Sanford, FL to reinforce dwellings Crestview-Fort Walton 1.5% 23.0% 59.1% 34.3% 42.4% 26.5% 22.1% 3.5% 23.0% 21.9% 20.4% ahead of the storm. Beach-Destin, FL Jacksonville, FL Jacksonville was 14.2% 54.3% 103.1% 48.7% 27.0% 27.9% 61.6% 72.6% 52.7% 8.5% 40.3% very aggressive in Naples-Immokalee- 11.1% 63.8% 71.5% ‐9.3% 47.3% 22.2% ‐5.9% ‐15.3% 40.2% ‐6.4% 16.6% this regard. Marco Island, FL Tallahassee, FL 54.9% 44.9% 64.4% 49.2% 44.6% 22.3% 6.0% 12.8% 62.1% 32.7% 25.5%
Total Consumer Spending 10.4% 56.6% 72.1% 17.5% 28.8% 12.4% 17.6% 6.9% 42.4% 5.9% 20.0% Change
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 16 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Hotels and Building Materials Were the Big Winners Post-Storm
Once Irma cleared Motor Food & Food Services Total Spending Growth for Week of Vehicles & Travel – Beverage & Drinking Consumer Florida, consumers Sep 8 Thru Sep 14 (Week of Building Gasoline Parts Other Air/Rail/Car/ Stores Places Spending shifted spending into Storm) Year over Year Change Retail* Materials Stations Hotels Leisure Dealers Services Ship (Grocery) (Restaurants) Change Miami-Fort Lauderdale-West -47.8% -30.3% -50.2% -1.9% -46.6% -57.4% -34.1% -3.3% -43.2% -58.0% -33.7% Hotels and Building Palm Beach, FL
Materials. Gas and Tampa-St. Petersburg- -31.9% 3.4% -20.4% 45.1% -51.5% -37.5% -34.9% -13.7% -21.3% -35.3% -27.5% Retail had significant Clearwater, FL Orlando-Kissimmee- -21.3% 27.8% -27.4% 30.6% 20.1% -35.5% -34.7% -43.0% -16.1% -14.7% -8.8% challenges, and even Sanford, FL
Food related purchases Crestview-Fort Walton -12.4% 25.4% 7.9% 61.5% 6.3% 45.1% 12.0% -10.9% 8.2% 30.0% 13.4% had a tough recovery. Beach-Destin, FL
Naples struggled the Jacksonville, FL -28.4% 35.7% -20.2% 38.0% -35.4% -15.0% -18.2% -23.3% -14.1% -23.5% -13.6% most, Orlando the least. Naples-Immokalee- -65.9% -20.6% -74.0% -57.3% -94.9% -89.0% -85.6% -64.9% -60.1% -88.3% -70.0% Marco Island, FL
Tallahassee, FL -6.7% 20.9% 14.5% 289.7% -25.9% -4.3% -37.3% 67.4% 10.9% 3.8% -18.8%
Total Consumer Spending -37.9% -2.5% -35.1% 24.2% -5.8% -43.8% -33.9% -8.6% -27.0% -39.0% -25.6% Change
Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 17 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Average Tickets at Gasoline Stations Soared an Average 16.4%
During the week Avg Ticket Week Avg Ticket Week leading up to Irma’s Aug 18 – Aug 24 Aug 25 – Aug 31 Sep 1 – Sep 7 Sep 8 – Sep 14 Leading Up to Storm During the Storm arrival, consumers Cape Coral-Fort Myers, FL 4.6% 2.3% 13.4% 11.6% $26.75 $26.09 paid a premium for Crestview-Fort Walton Beach-Destin, FL 5.0% 4.4% 13.7% -4.8% $26.92 $22.61 Deltona-Daytona Beach-Ormond Beach, FL 3.4% 1.0% 18.1% 6.5% $24.11 $21.83 fuel and conveniences FL NONMETROPOLITAN AREA 3.9% 4.2% 17.6% 4.6% $26.86 $24.11 at Gasoline Stations. Gainesville, FL 9.3% 5.8% 24.1% 15.2% $24.14 $22.39 Average Ticket Year Homosassa Springs, FL 1.7% -0.7% 20.7% 14.0% $25.47 $25.20 over Year Increase Jacksonville, FL 4.9% 1.5% 21.9% 3.5% $23.13 $20.13 (during week Floridians Lakeland-Winter Haven, FL 2.4% 4.1% 11.7% 2.1% $25.06 $23.74 Miami-Fort Lauderdale-West Palm Beach, FL 3.9% 3.4% 15.7% 8.1% $28.19 $26.48 were preparing for Irma) Naples-Immokalee-Marco Island, FL 8.6% 7.7% 13.8% 0.5% $28.27 $25.22 Miami MSA: North Port-Sarasota-Bradenton, FL 3.1% -2.7% 9.2% 1.1% $25.84 $23.95 +15.7% Ocala, FL 5.9% 2.9% 22.2% 16.5% $24.65 $23.48 Orlando-Kissimmee-Sanford, FL 5.0% 4.3% 14.1% -1.5% $24.47 $21.12 Orlando MSA: Palm Bay-Melbourne-Titusville, FL 3.3% 2.7% 19.4% 7.5% $24.01 $21.81 +14.1% Panama City, FL 7.1% 3.6% 21.5% 5.7% $24.27 $21.58 Pensacola-Ferry Pass-Brent, FL 3.9% 5.3% 12.7% 3.5% $25.41 $22.91 Tampa MSA: Port St. Lucie, FL 2.5% 3.9% 24.8% 7.0% $25.80 $21.98 +17.3% Punta Gorda, FL 0.4% 1.2% 12.8% 13.5% $25.70 $25.61 Most Increase: Sebastian-Vero Beach, FL -2.7% 2.6% 17.7% 9.1% $24.79 $22.64 Sebring, FL 6.2% 1.8% 12.8% 6.2% $27.56 $26.14 Port St. Lucie MSA: Tallahassee, FL 5.7% 2.3% 18.7% -2.0% $24.25 $20.98 24.8% Tampa-St. Petersburg-Clearwater, FL 5.4% 3.5% 17.3% 4.6% $24.28 $21.95 Least Increase: The Villages, FL 2.3% 2.6% 8.9% -0.8% $25.65 $23.50 Overall Avg Ticket YoY Change 4.1% 3.1% 16.4% 3.6% $25.70 $23.03 The Villages MSA: 8.9%
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 18 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Industry Level Insights
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 19 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index in Across 3 Major Florida MSAs – All Categories Combined Aug 25 – Sept 14, Activity Indexed to Monday Aug 28
All Categories Combined
180
160 Tampa-St. Petersburg-Clearwater, FL Miami-Fort Lauderdale-West Palm Beach, FL 140
120 100 100
80 Orlando-Kissimmee-Sanford, FL
60
40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
Typical Monday, normal conditions Monday before the storm was Labor Day, Evacuations start toward end of week, Irma makes landfall in the Florida Keys Index = 100 but Tuesday saw increased spending Miamians move north and inland. early AM Sunday.
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 20 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Time Series Spending Patterns in Miami: Pre – During – Post Storm
Hourly Contribution Hour of Day 9/3/2017 9/4/2017 9/5/2017 9/6/2017 9/7/2017 9/8/2017 9/9/2017 9/10/2017 9/11/2017 9/12/2017 9/13/2017 9/14/2017 to Total 5:00 AM 0.66% 6:00 AM 1.10% 7:00 AM 2.08% 8:00 AM 3.59% 9:00 AM 5.58% 10:00 AM 7.61% 11:00 AM 8.77% 12:00 PM Pre-Storm spending reached 9.29% 13:00:00 PM maximum during afternoon on 9.17% 14:00:00 PM Tuesday 9/5 8.96% 15:00:00 PM 8.69% 16:00:00 PM 8.22% 17:00:00 PM 6.82% 18:00:00 PM 5.67% 19:00:00 PM 4.63% 20:00:00 PM 3.64% 21:00:00 PM 2.68% 22:00:00 PM 1.75% 23:00:00 PM 1.09% Daily Contribution 9.43% 10.06% 16.86% 14.59% 11.68% 6.30% 1.27% 0.92% 2.08% 6.17% 9.59% 11.06% 100.00% to Total
16.86% 14.59% 11.68% 11.06% 9.43% 10.06% 9.59% 6.30% 6.17%
% of Total Spend 1.27% 0.92% 2.08%
PRE- STORM SPENDING STORM LANDFALL POST STORM SPENDING
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Time Series Spending Patterns in Tampa and Orlando: Pre – During – Post Storm
Hourly Hourly Contribution Contribution Hour of Day 9/3/2017 9/4/2017 9/5/2017 9/6/2017 9/7/2017 9/8/2017 9/9/2017 9/10/2017 9/11/2017 9/12/2017 9/13/2017 9/14/2017 to Total Hour of Day 9/3/2017 9/4/2017 9/5/2017 9/6/2017 9/7/2017 9/8/2017 9/9/2017 9/10/2017 9/11/2017 9/12/2017 9/13/2017 9/14/2017 to Total
5:00 AM 0.53% 5:00 AM 0.43%
6:00 AM 0.89% 6:00 AM 0.74%
7:00 AM 1.87% 7:00 AM 1.95%
8:00 AM 3.52% 8:00 AM 3.46% 9:00 AM 5.89% 9:00 AM In the Orlando MSA, Pre-Storm 5.49% 10:00 AM 7.81% 10:00 AM spending was the strongest on 7.08% 11:00 AM 9.12% 11:00 AM Friday 9/8 10am. Spending was 8.87% 12:00 PM Similar to Miami, Tampa MSA 9.50% 12:00 PM generally more spread out. 8.68% 13:00:00 PM Pre-Storm spending reached 9.42% 13:00:00 PM 8.58% 14:00:00 PM maximum during afternoon 9.31% 14:00:00 PM 8.52% 15:00:00 PM on Tuesday 9/5 8.81% 15:00:00 PM 8.50% 16:00:00 PM 8.28% 16:00:00 PM 7.94%
17:00:00 PM 6.62% 17:00:00 PM 6.67%
18:00:00 PM 5.61% 18:00:00 PM 5.74%
19:00:00 PM 4.79% 19:00:00 PM 5.27%
20:00:00 PM 3.51% 20:00:00 PM 4.80%
21:00:00 PM 2.22% 21:00:00 PM 3.51%
22:00:00 PM 1.55% 22:00:00 PM 2.50%
23:00:00 PM 0.76% 23:00:00 PM 1.27%
Daily Daily Contribution 8.10% 7.95% 14.69% 12.56% 12.54% 11.42% 3.32% 0.76% 1.42% 6.80% 10.12% 10.31% 100.00% Contribution 8.19% 7.89% 11.65% 11.04% 11.96% 11.51% 4.62% 1.73% 2.55% 8.62% 10.02% 10.22% 100.00% to Total to Total
14.69% 12.56% 12.54% 11.42% 11.65% 11.96% 10.12% 10.31% 11.04% 11.51% 10.02% 10.22% 8.10% 7.95% 8.19% 8.62% 6.80% 7.89% % of 4.62% 3.32% 2.55% Total 0.76% 1.42% 1.73% Spend
PRE- STORM STORM POST STORM PRE- STORM STORM POST STORM SPENDING LANDFALL SPENDING SPENDING LANDFALL SPENDING
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 22 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index in Across 3 Major Florida MSAs – All Categories Combined Aug 25 – Sept 14, Activity Indexed to Monday Aug 28
All Categories Combined
180
160 Tampa-St. Petersburg-Clearwater, FL Miami-Fort Lauderdale-West Palm Beach, FL 140
120 100 100
80 Orlando-Kissimmee-Sanford, FL
60
40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
Typical Monday, normal conditions Monday before the storm was Labor Day, Evacuations start toward end of week, Irma makes landfall in the Florida Keys Index = 100 but Tuesday saw increased spending Miamians move north and inland. early AM Sunday.
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Spending Index – Retail vs. Non Retail Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Retail Non Retail
180 160
Miami-Fort Lauderdale-West Palm Beach, FL 160 140
140 Tampa-St. Petersburg-Clearwater, FL 120 Orlando-Kissimmee-Sanford, FL 120 100 100 100 100
80
80
60 60
Orlando-Kissimmee-Sanford, FL 40 40 Miami-Fort Lauderdale-West Palm Beach, FL Tampa-St. Petersburg-Clearwater, FL 20 20
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Gasoline Stations/Convenience Stores Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Gasoline Stations
400
350
Tampa-St. Petersburg-Clearwater, FL 300
250
Orlando-Kissimmee-Sanford, FL 200
150 100 100
50 Miami-Fort Lauderdale-West Palm Beach, FL
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
Consumers rush to top of their tanks after Miamians start leaving the city, while simultaneously fuel shortages increase. By Typical Monday, normal conditions Labor Day. Tampa and Orlando make a Saturday 9/9 gas is all but gone in major late rush. cities.
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 25 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index – Food (Grocery + Restaurants) Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Food (Grocery + Restaurant)
180
160
Tampa-St. Petersburg-Clearwater, FL 140
120
100 100 Orlando-Kissimmee-Sanford, FL
80 Miami-Fort Lauderdale-West Palm Beach, FL
60
40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Grocery Stores Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Food and Beverage Stores – (inc. Grocery)
180
160
140
Tampa-St. Petersburg-Clearwater, FL 120
100 100 Orlando-Kissimmee-Sanford, FL
80 Miami-Fort Lauderdale-West Palm Beach, FL
60
40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Restaurants Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Food Services and Drinking Places – (inc. QSR and Restaurant) 250
200
Tampa-St. Petersburg-Clearwater, FL
150
100 Orlando-Kissimmee-Sanford, FL 100
Miami-Fort Lauderdale-West Palm Beach, FL
50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Building Materials Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Building Material and Garden Equip and Supply
300
Tampa-St. Petersburg-Clearwater, FL 250
200
150
Orlando-Kissimmee-Sanford, FL 100 100
Miami-Fort Lauderdale-West Palm Beach, FL
50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 29 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index – Clothing and Accessories Stores Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Clothing and Acc. Stores
300
250 Tampa-St. Petersburg-Clearwater, FL
200
150
100 100
Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL 50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Electronics and Appliances Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Electronic and Appliances
160
140 Tampa-St. Petersburg-Clearwater, FL
120
100 100 Orlando-Kissimmee-Sanford, FL
80
60
40
Miami-Fort Lauderdale-West Palm Beach, FL 20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – General Merchandise Stores Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Gen'l Merchandise Stores- Inc. Value Retail
250
200
Tampa-St. Petersburg-Clearwater, FL
150
100 Orlando-Kissimmee-Sanford, FL 100
Miami-Fort Lauderdale-West Palm Beach, FL
50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Hotels Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Hotels
180
160
140 Orlando-Kissimmee-Sanford, FL
120
100 100 Tampa-St. Petersburg-Clearwater, FL
80
60
Miami-Fort Lauderdale-West Palm Beach, FL 40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Leisure Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Leisure
250
200 Tampa-St. Petersburg-Clearwater, FL
150
100 100
Orlando-Kissimmee-Sanford, FL
50 Miami-Fort Lauderdale-West Palm Beach, FL
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Specialty Retailers Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Misc. Store Retailers
180
160
140 Orlando-Kissimmee-Sanford, FL
120
100 100
80 Tampa-St. Petersburg-Clearwater, FL
60
40
Miami-Fort Lauderdale-West Palm Beach, FL 20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Sporting Goods Stores Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Sporting Goods, Hobby, Book and Music Stores
250
200
Tampa-St. Petersburg-Clearwater, FL
150
100 100 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL
50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Furniture and Home Furnishings Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Furniture and Home Furnishings
300
250
Tampa-St. Petersburg-Clearwater, FL
200
150
100 100 Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL
50
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Motor Vehicle Parts Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Motor Vehicles and Parts Dealers
160
140
120 Orlando-Kissimmee-Sanford, FL Tampa-St. Petersburg-Clearwater, FL 100 100
80
60
40 Miami-Fort Lauderdale-West Palm Beach, FL
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Spending Index – Travel: Air/Rail/Car/Ship Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Travel – Air/Rail/Car/Ship
160
140
Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL 120
100 100
80
Tampa-St. Petersburg-Clearwater, FL
60
40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
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Zip Code Level Insights
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Top 20 Zip Codes: Sharpest Increase in Gasoline Station Spending During the Week Leading Up To Irma Based on absolute dollar volume increase from week prior
Top 20 Zip Codes* Avg Ticket Increase
33186 $4.83 33467 $2.72 33064 $1.90 33027 $2.04 33411 $2.45 33324 $1.49 33144 $1.88 33487 $2.34 33024 $3.18 33326 $2.18 33410 $3.08 33014 $2.16 33462 $2.97 33409 $2.77 33175 $2.35 33311 $3.12 Miami-Fort Lauderdale-West Palm Beach, FL MSA 33016 -$2.52 33309 $8.14 33484 $1.49 33145 $0.92
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Top 20 Zip Codes: Sharpest Increase in Building Materials Spending During the Week Leading Up To Irma Based on absolute dollar volume increase from week prior
Top 20 Zip Codes* Avg Ticket Increase
33186 $5.14 33156 $15.25 33020 $6.65 33157 $6.96 33133 $12.09 33331 $11.59 33165 $11.16 33414 $8.12 33196 $9.47 33016 -$0.63 33144 -$0.94 33458 $2.65 33461 $6.26 33135 $6.07 33445 $10.18 33010 -$1.31 Miami-Fort Lauderdale-West Palm Beach, FL MSA 33324 $12.04 33073 $2.74 33463 $6.74 33322 $8.84
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Jacksonville, Tallahassee and Naples
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Spending Index – Jacksonville, Tallahassee, and Naples Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
All Categories Combined
200
180
Jacksonville, FL 160
140
Naples-Immokalee-Marco Island, FL
120
100 100
80
60
Tallahassee, FL Index of sales volume to Aug 28 to Aug volume sales of Index 40
20
0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 44 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index – Jacksonville, Tallahassee, and Naples Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Retail Non-Retail
160 250 Jacksonville, FL 147 Jacksonville, FL 111 200 120 100 138 150 118 80 100 100 80 75 40 50
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
200 150 Tallahassee, FL 171 178 104 160 100 100 80 120 100 97 Tallahassee, FL 80 80 50 40
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
200 150 118 150 Naples-Immokalee-Marco Island, FL 100 142 100 Naples-Immokalee-Marco Island, FL 100 94 100 50 24 50 41 19
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 45 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index – Jacksonville, Tallahassee, and Naples Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Gasoline Stations Food (Grocery + Restaurants)
300 180 Jacksonville, FL 225 Jacksonville, FL 117 235 120 129 100 87 150 100 130 60 75 30
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
250 180 Tallahassee, FL 222 233 167 200 117 120 150 100 100 77 100 60 Tallahassee, FL 35 50
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
350 150 115 280 Naples-Immokalee-Marco Island, FL 311 100 100 210 Naples-Immokalee-Marco Island, FL 140 42 100 50 22 70 75 30
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 46 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA CORPORATION. ALL RIGHTS RESERVED
Spending Index – Jacksonville, Tallahassee, and Naples Aug 25 – Sep 14, Activity Indexed to Monday Aug 28
Hotels Building Materials
180 300 158 254 Jacksonville, FL 116 225 172 120 100 Jacksonville, FL 140 109 150 100 60 75
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
300 300 Tallahassee, FL Tallahassee, FL 245 189 225 225 209 229 150 150 100 100 97 75 81 75
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
300 300 274 Naples-Immokalee-Marco Island, FL Naples-Immokalee-Marco Island, FL 225 225 138 150 150 118 100 112 126 97 100 75 75
0 0
8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14 8/25 8/26 8/27 8/28 8/29 8/30 8/31 9/01 9/02 9/03 9/04 9/05 9/06 9/07 9/08 9/09 9/10 9/11 9/12 9/13 9/14
HURRICANE HARVEY ECONOMIC IMPACT ANALYSIS | SEPTEMBER 2017 | ©FIRST DATA COPRORATION. ALL RIGHTS RESERVED 47