Using Computer Content Analysis to Examine Visitor
VISITOR MEANINGS OF PLACE: USING Every year, visitors from the U.S. and other countries flock COMPUTER CONTENT ANALYSIS TO EXAMINE to national parks to understand the places and to be VISITOR MEANINGS AT THREE NATIONAL inspired. Visitors attach significant personal meanings to CAPITOL SITES national park sites such as the Lincoln Memorial and Vietnam Veterans Memorial (Goldman, Chen, & Larsen, in Wei-Li Jasmine Chen press). Quality interpretation requires an effort to integrate knowledge ofthe resource, knowledge ofthe audience, and Doctoral Candidate, Division ofForestry, West Virginia appropriate techniques to yield desired interpretive University, P.O. Box 6125, 322 Percival Hal1, outcomes (NPS, 1997; 2000a; 2000b). Understanding Morgantown, WV 26506 visitors' meanings of place can increase interpreters' knowledge of their audience and regenerate interpreters' Chad L. Pierskal1a passion toward both the resource and the visitors (Goldman et al., in press). Interpretive mangers and front-line Assistant Professor ofRecreation, Parks and Tourism interpreters need a more comprehensive understanding of Resources, Division ofForestry, West Virginia University, the meanings that visitors bring to sites as wel1 as the P.O. Box 6125,.322 Percival Hal1, Morgantown, WV ability to apply that understanding to the development of 26506 interpretive programs. Understanding and interpretation are closely related, and most sociologists now recognize that Theresa L. Goldman some interpretation is involved in the acts ofunderstanding (Marshall, 1994). To help interpreters achieve desired Assistant Professor ofRecreation, Parks and Tourism interpretive outcomes of facilitated intel1ectual and Resources, Division ofForestry, West Virginia University, emotional connections with the resource and therefore a P.O. Box 6125, 322 Percival Hal1,Morgantown, WV sense ofstewardship, this study explored the meanings that 26506 visitors attach to the resources at three National Park Service (NPS) administered sites: National Capital Parks David L.
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