PAPA’S PILAR FOLLOWS IN ITS ADVENTUROUS ROOTS
Written by Allison Levine
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Author Ernest Hemingway, also will donate 100 percent of their royalty known as “Papa”, was an adventurer whose profits to adventure, conservation and PAPA'S OLD FASHIONED writings were inspired by his journeys. literacy organizations that are important to 2 oz Papa's Pilar® Dark Rum Some ofhis most infamous adventures, the family. ½ tsp Demerara or Turbinado including fishing and hunting (and boxing) Papa’s Pilar Dark and Blonde are born 3 dashes Angostura bitters in the Bimini islands, and greatest stories of the finest rums hand-selected from Splash Soda water were inspired by the time spent on his ports-of-call throughout the Caribbean, Orange peel 38-foot customized fishing boat “Pilar”, Central America and the U.S.A. The rums 1 large ice Sphere or cube named after his wife Pauline. are brought to the states where the team Build in Old Fashion glass, While Papa and his beloved Pilar no of Master Blenders marries the rums in a muddle ingredients. longer continue their adventure, Papa’s unique solera aging and blending process Add rum with large ice. Pilar, the super-premium rum inspired by using American Oak Bourbon barrels, Spritz with orange peel and rim the glass. Hemingway and his passion for exploration, Port Wine casks and Spanish Sherry casks. Garnish with orange peel. is following in its forefather’s adventurous “Papa’s Pilar is the only rum supplier path as it makes its way into 10 markets utilizing a solera that contains rums of THE PILAR DAIQUIRI across the U.S. various ages and sources of supply – each 1.5 oz Papa's Pilar® Blonde Rum Named the Best New Rum of 2013, unique in their own right,” said Jay Maltby, .5 oz fresh Grapefruit juice Papa’s Pilar Rum was originally launched lead master blender, Papa’s Pilar. “This .75 oz fresh Lime juice in Florida. It is now available in California, exclusive process creates a one of kind 1 tsp Maraschino liqueur Maryland, Massachusetts, Michigan, New liquid that is singular in its creation and 1 tsp Sugar Jersey, Rhode Island, Tennessee, Texas final product.” Shake and strain into a coupe glass. and Washington, DC. In addition to its The adventure doesn’t stop with the expansion into multiple markets, Papa’s process as it continues with the packaging. Pilar will be breaking ground on a new The distinct bottle shape conjures the distillery in 2014 in Key West, Florida, an memory of an iconic WWII canteen; the island where Hemingway and the Pilar etched compass closure encompasses the once resided. sense of adventure on land or sea; the lion Papa’s Pilar was developed in heads represent nobility; the Rooster on conjunction with Ernest Hemingway’s the Medallion pays homage to Key West. estate. “Two of my Dad’s favorite rituals were And Hemingway’s signature is featured hunting buffalo and enjoying rum, especially on the backside in an understated way, a Papa Doble,” said Patrick Hemingway, the turning this already beautiful package into second son of Ernest. “From the liquid to a collector’s item. the intricacies of the bottle, Papa’s Pilar pays Hemingway was a rugged individualist homage to a great man and arguably the and popular author who lived a life of world’s greatest adventurer. My Papa would adventure and exploration, and Papa’s Pilar is be proud.” And, the Hemingway family the rum to rekindle the sense of adventure.
www.papaspilar.com
42 BIN 2014