EDEN WESTWOOD EDEN WESTWOOD EDEN WESTWOOD EDEN WESTWOOD EDEN WESTWOOD fOOD, farmiNg & lifE iN DEvON fOOD, farmiNg & lifE iN DEvON fOOD, farmiNg & lifE iN DEvON fOOD, farmiNg & lifE iN DEvON fOOD, farmiNg & lifE iN DEvON
introduction the concept location masterplan eden ark
The Eden Westwood project is a partnership between friends life ltd Eden Westwood is envisaged as having four main zones – Eden ark, Eden Westwood is a response to the special MASTERPLANcharacter of this mid Devon Eden ark is at the centre of Eden Westwood and will be the main G and the Eden Project to create a unique visitor destination at the Outdoor adventure, Designer Outlet village, Travel Hub – in a parkland site, the quality of its location in terms of prominence, accessibility attraction.KEY Uses Area (ha) Use Class GIA sqft gateway to Devon celebrating food, farming and life in Devon. setting. and convenience – for tourists, local people and businesses – and its Waiting for TABLE EDEN ARK 8 . 7 195,000 position in one of the heartlands of British farming, with local food and at its heart will be the story of food, farming and life in Devon. The Regional Visitor Hub A2 10,000 Eden Westwood will be a destination genuinely unlike any other in Eden Westwood is envisaged as having four main zones in a parkland drink producers that are the best in the UK. F county’s storyFestival will Food be Hall a vehicle for exploringA1 / A3 the global30,000 challenge (Make & Sell) the world: one that mixes indoor and outdoor recreation; education setting: of creatingA aEden sustainable Gallery food system. it Suiwill Generis be different70,000 in physical (paid entry) and enterprise; commercial and non-commercial elements; and that The site, which is adjacent to junction 27 of the m5, is not only at the form to the Cornish Eden Project but will be equally distinctive 1: EDEN ARK • The zones will fit sensitively into the existing landscape and will be SME business/ D1 25,000 promotes local food, the importance of farming, sustainability and the gateway to Devon, where key vehicle routes intersect with the rail line and memorable.enterprise units created under Eden’s stewardship in order to guarantee the highest B Themed Hotel C1 60,000 Eden Ark is at the centre of Eden EDEN GALLERY Devon lifestyle, all shaped by the distinctive Eden brand. standards of sustainable construction; into the South West peninsula, it is also linked to local bus services, C B OUTDOOR ADVENTURE 6 . 1 15,000 Westwood and will be the main attraction. The Eden Gallery will take visitors on a multi-sensory existing pedestrian and cycle routes and is close to Exeter airport. The ark will contain a range of attractions. general entry will be free journey through the values, joys, challenges and future of At its heart will be the story of food, • respect for the setting; C Surf Park D2 15,000 food and farming across indoor and Thisoutdoor exhibitionareas. details the vision and plan for Eden Westwood and how A of charge. Certain elements within, such as the Eden gallery, will farming and life in Devon. D Outdoor activities / Play Exhibits and activities will range from darkly lit fungi rooms • delivery of beautiful spaces; The county’s story will be a vehicle for exploring the to incubation huts and from hydroponicthe beds project to sci-fi food. will be delivered and operated. Plans have evolved over a have paid admission. global challenge of creating a sustainable food system. DESIGNER OUTLET CENTRE 5 . 9 170,000 The building will, visually, stand tall and proud, and be The Gallery will be an ever-changingthree-year network of period, influenced by close discussions with a range of local • and a desire to engage all partners – from businesses to visitors – in a landmark and beacon to passing travellers. It will be spaces with interest for all the family. Eden will invite Lifestyle retail outlets A1 150,000 artists, scientists, designers, growers,stakeholders. agronomists images, graphics and architect’s drawings have been the pursuit of creating a sustainable location. SOMERSET E different in physical form to the Cornish Eden Project but D Café/Restaurants A3 20,000 4: TRAVEL HUB will be equally distinctive and memorable. and horticulturalists from around the world to create THE OPPORTUNITY TAUNTON memorable food and drink related experiences.included It will to use illustrate how the completed project could look. E The Ark will contain a range of attractions. General entry Eden’s renowned flair in combining education, science and F TRAVEL HUB 6 . 7 78,000 will be free of charge. Certain elements within, such as play to create a unique space for public engagement with The site will be free to enter with only some activities requiring a fee. WELLINGTON the Eden Gallery, will have paid admission. The proposed well-being: what we put into our food; and what food we F Travellers services/ E-car Hub A1 / A3 18,000 business model is different to the original Eden and relies J26 put into our bodies. Hotel C1 60,000 more on expenditure on goods and services. This suits SOMERSET M5 G the nature of the market, with a large number of passing THE OPPORTUNITY TAUNTON LOCATION s, North & London travellers with limited time, and the food theme. RESEARCH & EDUCATION HUB TOTAL 458,000 The Ark will have a substantial scientific and research Eden Westwood is a response to the WELLINGTON TIVERTON PARKWAY J27 The Eden Westwood travel hub will be FESTIVAL FOOD HALL dimension and will act as a shop window for the latest special character of this Mid Devon research in food and farming. Eden has already embarked TIVERTON Easy access from Midland 26 | FOOD, FARMING & LIFE IN DEVON KEY Uses area (ha) Use Class gia (sqft) FOOD, FARMING & LIFE IN DEVON | 27 a vision of the future – a twenty-first The Ark’s centrepiece will be a buzzing, immersive Festival on a partnership with Exeter University’s Centre for Rural M5 site, the quality of its location in terms Ma EDEN WESTWOOD EDEN WESTWOOD in tou century, sustainably built motorway Food Hall. It will take inspiration from world-class foodie PolicyLOCATION Research to create a hub at the Ark to explore the s, North & London of prominence, accessibility and rist route to North Devon eden ARK 8.7 195,000 destinations such as London’s Borough Market, but with food challenges of the twenty-first century. It will build service station and hotel, combined with visitors able to take a further step directly into a “theatre of Eden Westwood is a response to the convenience - for tourists, local people EDEN WESTWOOD partnerships with local producers committed to the future TIVERTON PARKWAY food”. Artisanal food hubs championing local products such A regional visitor Hub a2 10,000 the aspiration to provide a pioneering of farmingspecial and character well-being andof this help Midthem Devon to achieve their TIVERTON and businesses - and its position in one FestIVAL Food HALL as dairy, bakery, butchery, fresh fish, fruit, vegetables, beer Easy access from Midland CULLOMPTON goalssite, in a sustainablethe quality way. of its location in terms Ma electric vehicle hub. and cider will enable people to watch food and drink being in tou of the heartlands of British farming, with The ark’s centrepiece will be a buzzing, immersive “theatre of food”. artisanal food hubs rist ro to North Devon M5 festival food Hall a1 / a3 30,000 made by skilled artisans, to have a go themselves, and to The researchof prominence, hub will underpin accessibility Eden Westwood’s and proposed ute local food and drink producers that are the DEVON l championing local products such as dairy, bakery, butchery, fresh fish, fruit, vegetables, Many visitors will still arrive by car, but the hub at this experience the multi-sensory pleasures of food and drink on-siteconvenience education and -training for tourists, partnerships. local Petroc people College EDEN WESTWOOD l (make & Sell) best in the UK. a location could enable others to arrive by train at Tiverton J28 that is freshly made. has offeredand businesses its support which- and will its grow position on Eden’s in ownone w beer and cider will enable people to watch food and drink being made by skilled artisans CULLOMPTON n Parkway and continue their journey by electric car, horticulture, food production and events management The site is not only at the gateway to Devon, where key r of the heartlands of British farming, with o Eden gallery (paid entry) Sui generis 70,000 positioning Mid Devon at the forefront of sustainable degrees. Offices, studios and classrooms will provide C and to have a go themselves. local food and drink producers that are the M5 DEVON vehicle routes intersect with the rail line into the South West holidays and potentially revolutionising tourism in the South accommodation for partner businesses and organisations, l l peninsula, it is also linked to local bus services, existing a D1 25,000 West. The hub will provide high speed charging capacity. creatingbest a foodin the related UK. business cluster. SmE business/ w pedestrian and cycle routes and is close to Exeter Airport. n route to Enterprise units The site is not only at the gateway to Devon, where key r eden GALLeRY o The site has been identified as a key economic opportunity The technology is rapidly evolving and Eden Westwood vehicle routes intersect with the rail line into the South WestDELIVERY & OPERATIONC LET’S MAKE IT HAPPEN has the potential to be the ultimate shop window for the 10 EDEN WESTWOOD | FOOD, FARMING & LIFE IN DEVON peninsula, it is also linked to local bus services, existing FOOD, FARMING & LIFE IN DEVONfor Mid | EDEN Devon WESTWOOD by Mid Devon District11 Council. The Eden B Themed Hotel C1 60,000 The Eden gallery will take visitors on a multi-sensory journey through the values, joys, future of electric car travel, building on Eden’s previous pedestrian and cycle routes and is close to Exeter Airport. Westwood proposal responds to the vision and policies Main tourist challenges and future of food and farming across indoor and outdoor areas. Exhibits and experience with the ‘Sexy Green Car Show’ which was the route to of the Council, and the expectations of local stakeholders, HONITON The site has been identified as a key economic opportunity for a visitor destination of unique character and regional oUtdooR AdVentURe 6.1 15,000 world’s first environmentally friendly car show and included for Mid Devon by Mid Devon District Council. The Eden With the support of the local council M5 activities will range from darkly lit fungi rooms to incubation huts and from hydroponic beds the first public showings of new Prius and Tesla models. Westwood proposal responds to the vision and policies significance that will put Mid Devon on the map. Main tourist to sci-fi food. of the Council, and the expectations of local stakeholders, HONITON and community, Eden Westwood can c Surf Park D2 15,000 for a visitor destination of unique character and regional M5 significance that will put Mid Devon on the map. become a reality and create a range The project will be promoted by The Eden J29 d Outdoor activities/Play Exeter Airport OTTERY ST MARY ReseARcH & edUcAtIon HUB Westwood partnership between AXA/ of major benefits to the local area. EXETER desIGneR oUtLet 5.9 170,000 The ark will have a substantial scientific and research dimension and will act as a shop window Friends Life Ltd and The ExeterEden Airport Project. OTTERY ST MARY EXETER • Eden Westwood will deliver a visitor centRe for the latest research in food and farming. Eden has already embarked on a partnership with “Eden WestwoodThe project partners has represent the potential long-term financial to revolutionise mid Devon’s destination of unique character and commitment and a proven ability to deliver large scale Exeter University’s Centre for rural Policy research to create a hub at the ark to explore the profile in the region and nationally, make it a leader in tourism, national significance that will put Mid e lifestyle retail outlets a1 150,000 projects combined with the transformational eco-spirit of one food challenges of the twenty-first century. of the world’s most powerful educational and leisure brands. Devon on the map. education, farming and sustainability, deliver huge opportunities 4 EDEN WESTWOOD | FOOD, FARMING & LIFE IN DEVON e Café/restaurants a3 FOOD, FARMING20,000 & LIFE IN DEVON | EDEN WESTWOOD 5 24 EDEN WESTWOOD | FOOD, FARMING & LIFE IN DEVON Different elements of the project will be developed and FOOD, FARMING & LIFE IN DEVON | EDEN WESTWOOD 25 Say YES to 4 EDEN WESTWOOD | FOOD, FARMINGfor & LIFE local IN DEVON people and, ultimately, transform the area’s fortunes.” FOOD, FARMING & LIFE IN DEVON | EDEN WESTWOOD 5 operated by specialist organisations. For example, the outlet • Eden Westwood will transform tRAV eL HUB 6.7 78,000 ReGIonAL VIsItoR HUB village will be created and managed by an outlet specialist, the local economy through a wide The regional visitor Hub will reimagine the concept of a tourist information centre with a leisure operator will create and run the surf park and the sir tim smit, co-Founder of the eden Project range of employment and business F Travellers services/ a1 / a3 18,000 a “market town embassy” which will give local communities such as Tiverton, Cullompton Eden Project will create and run the Eden Ark. E-car Hub opportunities for local people and and Crediton the opportunity to showcase their best produce and places. The Eden Project will have an overall “curatorial” role, Eden Westwood ensuring that the entire scheme fits the agreed vision local enterprises. G Hotel C1 60,000 and values. ARK HoteL • Eden Westwood will drive visits, t o t AL 458,000 The plan combines activities that are commercial, partially The linked ark Hotel will encourage visitors to break their journeys for an overnight stay commercial and non-commercial. The commercial uses spending, enterprise and investment in and be a destination for short breaks. enable the funding and delivery of the non-commercial and Mid Devon, in line with MDDC policies. partially commercial activities or social investment, and 14 EDEN WESTWOOD | FOOD, FARMING & LIFE IN DEVON FOOD, FARMING & LIFE IN DEVON | EDEN WESTWOOD 15 provide an ongoing subsidy for their operation. Without the • Eden Westwood will create world commercial elements the project cannot be delivered. class recreational, educational and cultural facilities for local people. www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com
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outdoor introduction travel hub access and next steps and adventures movement how to feedback
The Eden Westwood project is a partnership between friends life ltd The Eden Westwood travel hub will be a vision of the future – a and the Eden Project to create a unique visitor destination at the twenty-first century, sustainably built motorway service station and an outdoor activity and play destination with one of the world’s first Eden Westwood is situated in a prime location with regards to access gateway to Devon celebrating food, farming and life in Devon. hotel, combined with the aspiration to provide a pioneering electric artificial surf parks at its centre. to the strategic transport network within the heart of mid Devon, lying vehicle hub. at the intersection of key tourist routes to the South West. in preparing Eden Westwood will be a destination genuinely unlike any other in The development of surf park wave technology is an exciting evolution the proposals we have assessed the impact of the development on the the world: one that mixes indoor and outdoor recreation; education many visitors will still arrive by car, but the hub at this location could in both the sport of surfing and in adventure activity destinations. The highway network in the vicinity of the site. a new access junction on the and enterprise; commercial and non-commercial elements; and that enable others to arrive by train at Tiverton Parkway and continue Eden Westwood surf lagoon will be one of only a few such attractions in a38 and improvements to increase the capacity at m5 Junction 27 will promotes local food, the importance of farming, sustainability and the their journey by electric car, positioning mid Devon at the forefront the UK and is ideal for this location which lies at the road access point provide the measures required to allow safe access to development at Devon lifestyle, all shaped by the distinctive Eden brand. of sustainable holidays and potentially revolutionising tourism in the for surfers heading to the North Devon coast and elsewhere. The surf Eden Westwood. South West. lagoon is not intended to replace the pleasure of surfing the real waves This exhibition details the vision and plan for Eden Westwood and how of Devon and Cornwall but will be an additional surfing opportunity for The new development will also benefit from its close proximity to the project will be delivered and operated. Plans have evolved over a The hub will provide high speed charging capacity. The technology is 28 EDEN WESTWOOD | FOOD, FARMING & LIFE IN DEVON FOOD, FARMING & LIFE IN DEVON | EDEN WESTWOOD 29 locals and visitors, experienced and non-experienced surfers and will Tiverton Parkway and links will be provided between the station and three-year period, influenced by close discussions with a range of local rapidly evolving and Eden Westwood has the potential to be the ultimate provide a safe introduction to the sport, enabling people, particularly the heart of Eden Westwood, encouraging visitors and employees to The project will be promoted by The Eden Westwood partnership stakeholders. images, graphics and architect’s drawings have been shop window for the future of electric car travel, building on Eden’s children, to learn at a faster pace in reliable, consistent conditions. travel to the site by train. between friends life ltd and The Eden Project. included to illustrate how the completed project could look. previous experience with the ‘Sexy green Car Show’ which was the world’s first environmentally friendly car show and included the first a range of other outdoor adventure activities such as woodland based in addition, and in keeping with the outdoor adventure elements of the The project partners represent long-term financial commitment public showings of new Prius and Tesla models. aerial adventures, zip lines, climbing towers and informal play will scheme, Eden Westwood will provide links to the existing footpaths and and a proven ability to deliver large scale projects combined with surround the lagoon to keep children of all ages busy in a healthy and cycle routes within the local countryside. The provision of these links the transformational eco-spirit of one of the world’s most powerful sustainable environment. will encourage visitors to utilise active travel and further mitigate the educational and leisure brands. impact on the existing highway network. Different elements of the project will be developed and operated by specialist organisations. for example, the outlet village will be created
A361 TO TIVERTON AND NORTH DEVON M5 TO BRISTOL AND and managed by an outlet specialist, a leisure operator will create and OTHER ROUTES run the surf park and the Eden Project will create and run the Eden ark. The Eden Project will have an overall “curatorial” role, ensuring LINKS BETWEEN TIVERTON PARKWAY AND EDEN WESTWOOD
A38 TO WELLINGTON AND TAUNTON that the entire scheme fits the agreed vision and values. EDEN WESTWOOD SITE ACCESS
TIVERTON PARKWAY STATION
PEDESTRIAN/CYCLIST LINKS IMPROVEMENTS TO BETWEEN EXISTING M5 JUNCTION 27 FACILITIES AND PROPOSED The plan combines activities that are commercial, partially commercial DEVELOPMENT and non-commercial. The commercial uses enable the funding and delivery of the non-commercial and partially commercial activities or social investment, and provide an ongoing subsidy for their operation.
PEDESTRIAN/CYCLIST LINKS BETWEEN EXISTING FACILITIES AND PROPOSED Without the commercial elements the project cannot be delivered. DEVELOPMENT
“Eden Westwood has the potential to revolutionise mid Devon’s The Eden Westwood team are keen to hear your views on how this
KEY profile in the region and nationally, make it a leader in tourism, EDEN WESTWOOD vision is taking shape. if the scheme is to truly reflect and represent M5 MOTORWAY education, farming and sustainability, deliver huge opportunities "A" ROAD NETWORK the best of Devon, local people’s views are critical to the evolution of BRISTOL TO EXETER MAINLINE M5 TO EXETER AND THE SOUTH WEST for local people and, ultimately, transform the area’s fortunes.” CYCLE ROUTES the plan we bring forward for consideration. Please take the time to fill PUBLIC FOOTPATHS out a feedback form before you depart. We look forward to continuing sir tim smit, co-Founder of the eden Project to engage with you as plans progress.
www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com www.edenwestwood.com