Eastern Region Soccer Strategy Has Been a Collaborative Effort of the Partner Organisations
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EEEaaasssttteeerrnnn RRReeeggiiiooonnn SSSooocccccceeerr SSStttrrraaattteeeggyyy VVVooollluummmeee 111... SSStttrraaattteeeggyyy RRReeepppooorrttt October 2007 Prepared by Smart Connection Company Level 1, 216 York Street South Melbourne, VIC 3205 T: (03) 8696 7500 e: [email protected] Acknowledgements The preparation of the Eastern Region Soccer Strategy has been a collaborative effort of the partner organisations. The Project Steering Group has guided the Strategy development, and for their contribution and commitment to a joint approach and desire to achieve a sound, strategic plan for the provision of soccer in the eastern region, the following stakeholders are acknowledged and thanked: Project Steering Group City of Whitehorse – Mr Ian Benjamin and Ms Nicole Columbine, Project Managers Mr Bill Morrison, Manager Arts and Recreation Development Ms Kendall Sinclair, Team Leader Parks Planning and Recreation City of Knox – Mr Mark Stockton, Recreation and Facilities Coordinator City of Maroondah – Mr Tim Cocks, Team Leader Leisure Services City of Manningham – Ms Barbra Gaiotto, Coordinator Sports and Facilities City of Boroondara - Mr David Cashmere, Recreation Planner City of Monash – Ms Kristin Sweeney, Sports Club Liaison and Development Officer City of Monash – Mr David Bruce, Senior Recreation Services Coordinator Sport and Recreation Victoria – Mr Phil Saikaly, Project Officer Football Federation Victoria – Mr George Angelopoulos, Head of Business Affairs A number of other stakeholders have contributed to the formulation of the Strategy, including soccer clubs, community groups, peak bodies (including Bayside League, Victorian Churches Soccer Association and VicSoccer) and other staff of each Council and Football Federation Victoria. The rigor and depth of the Strategy would not be possible without their contributions – and these stakeholders are thanked. The Eastern Region Soccer Strategy is an initiative that has been supported through Sport and Recreation Victoria’s Community Facility Funding Program. Commercial in Confidence Smart Connection Company is an independent consultancy that works with organisations to achieve their sport, recreation and leisure based objectives, and strategic and operational goals. The information collected for the Eastern Region Soccer Strategy is treated with confidence and in accordance with privacy legislation. The contents of this report and supporting research remains the intellectual property of the eight custodian organisations nominated, its authors and Smart Connection Company, and shall not be used by any other organisation without permission from the authors or owners. Table of Contents GLOSSARY OF TERMS PART 1 - SYNOPSIS EXECUTIVE SUMMARY ...........................................................................................................................i PART 2 – THE STRATEGY SECTION 1. INTRODUCTION.................................................................................................................1 1.1 The Eastern Region Soccer Strategy......................................................................................2 1.1.1 Study Area .............................................................................................................................4 1.1.2 Methodology ..........................................................................................................................5 SECTION 2. BACKGROUND..................................................................................................................7 2.1 Provision for Soccer in the Eastern Region...........................................................................8 2.1.1 Programs & Services Provided for Soccer...........................................................................10 2.1.2 Quantifying Support for Soccer in the Eastern Region ........................................................11 2.2 Strategic Context....................................................................................................................15 2.2.1 Strategic Directions of Soccer..............................................................................................15 2.2.2 Summary of Each Council Area...........................................................................................17 2.2.2-1 Whitehorse City Council .............................................................................................17 2.2.2-2 Knox City Council.......................................................................................................18 2.2.2-3 Maroondah City Council .............................................................................................18 2.2.2-4 Manningham City Council...........................................................................................19 2.2.2-5 Boroondara City Council ............................................................................................20 2.2.2-6 Monash City Council ..................................................................................................21 2.2.3 Strategic Directions of Other Stakeholders..........................................................................21 2.3 Community Context................................................................................................................22 2.3.1 Summary of Community Characteristics & Soccer Participation Trends .............................26 2.3.1-1 City of Whitehorse......................................................................................................28 2.3.1-2 City of Knox................................................................................................................28 2.3.1-3 City of Maroondah......................................................................................................29 2.3.1-4 City of Manningham ...................................................................................................29 2.3.1-5 City of Boroondara .....................................................................................................30 2.3.1-6 City of Monash ...........................................................................................................30 2.3.2 Implications for Soccer in the Eastern Region .....................................................................31 2.4 Understanding Sport ~ The Sports Development Pathway ................................................32 2.4.1 The Soccer Development Pathway......................................................................................34 2.4.1-1 Football Federation Victoria........................................................................................34 2.4.1-2 VicSoccer ...................................................................................................................36 2.4.1-3 Bayside League .........................................................................................................36 2.4.1-4 Victorian Churches Soccer Association .....................................................................37 2.4.1-5 Other Soccer Providers..............................................................................................37 2.4.1-6 Summary....................................................................................................................37 2.4.2 Stakeholders in Providing for Soccer & Their Roles ............................................................38 2.5 Soccer Participation...............................................................................................................39 2.5.1 Participation Rates & Trends ...............................................................................................40 2.5.1-1 Participation in Soccer by Children, Amongst Other Sports .......................................40 2.5.1-2 Participation in Soccer Broadly...................................................................................42 2.5.1-3 Participation in Indoor Soccer.....................................................................................43 2.5.1-4 Soccer Participation in Victoria...................................................................................44 2.5.2 Participation in Soccer by Gender .......................................................................................47 2.5.3 Regional Participation Trends in Soccer..............................................................................48 2.5.4 The Cost to Participate in Soccer in the Eastern Region .....................................................53 2.6 Soccer Management & Governance ~ The Current State of Play.......................................55 SECTION 3. DEMAND ANALYSIS .......................................................................................................57 3.1 Summary of Stakeholder Engagement.................................................................................58 3.1.1 Planning...............................................................................................................................60 3.1.2 Participation .........................................................................................................................60 3.1.3 People..................................................................................................................................61 3.1.3-1 Club Personnel & Club Development.........................................................................61 3.1.3-2 Club Management......................................................................................................61