媒体研究系/Department of Media Studies 媒体研究专业文凭课程/Diploma in Media Studies

DMS_MC214

2017 年 9 月份学期/September Semester, 2017 期末考试/Final Examination

DMS_MC214 广播电视概论／ DMS_MC214 Introduction to Radio and Television 时限：2 小时/Duration: 2 hours

注意：（一）此试卷共有 3 页（包括封面）（二）全部作答。答案须作答在所提供的活页纸里。（三）答卷须按试题序号排列。

Instructions: 1. This paper consists of 3 printed pages (including the cover). 2. Answer ALL questions in the answer sheets provided. 3. The answer sheets must be arranged in sequence.

1 of 3 DMS_MC214

全部作答。 [100 分分分] Answer All Questions. [100 marks]

甲、简答题 [共 4 题，每题 15 分，共 60 分] Section A: Short Answer Questions [4 questions, 15 marks for each question, Total 60 marks]

1. 试阐明广播媒体的 3 个优点与 2 个缺点。（15 分） Describe the three advantages and two disadvantages of radio media. (15 marks)

爱 FM 988 ONE FM MY FM MELODY FM CITY PLUS GO XUAN

2. 以上皆为本地公私营中文广播电台。提出扎实论点及理由，写出你所支持的马来西亚广播电台，请举例说明。（15 分） All of these are local and private Chinese radio stations in Malaysia. Please give argument and reasons for the radio station that you support, and please give examples. (15 marks)

TV2 NTV7 8TV ASTRO AEC ASTRO 小太阳 ASTRO 欢喜台

3. 以上皆为本学期各组研究分析的本地公私营电视频道。提出扎实论点及理由，写出你所支持的马来西亚公私营电视频道，请举例说明。（15 分） All of these are local public and private TV channels in Malaysia. Please give argument and reasons for the TV channel that you support, and please give examples. (15 marks)

4. 根据你的了解与认知，目前本地广播、电视和电影产业的就业情况如何？作为未来传播行业的一份子，你如何准备自己，应对职场挑战？请举例说明。（15 分） What is the current situation of the broadcasting media in Malaysia? How do you prepare yourself as part of the future communications industry, and deal with the workplace challenges? Please give examples. (15 marks)

2 of 3 DMS_MC214

乙、申论题 [共一题，40 分] Section B: Essay Question [1 question, Total: 40 marks]

如果你想经营一家自媒体，打算制作一档针对年轻人（（（约（约约约 18 至至至 28 岁岁岁）岁）））的全新网络节目，并将它上传到所有网络社交媒体，你有何构想？试撰写一份简单的节目策划案，清楚呈现你的想法。策划案内容须包含以下重点： As a media practitioner and you intend to run a self-media, you are going to develop a new online programme for young people around 18- 28 years old, and post it on all social media platforms. What type of programme will you produce? Write a simple online programme proposal to demonstrate your idea. The content of the proposal should include:

• 节目名称（5 分） Programme name （5 marks) • 节目类型（3 分） Type of programme (3 marks) • 节目目标（5 分） Objective of programme (5 marks ) • 片长（时间）（2 分） Length of programme (2 marks ) • 节目构想与简单脚本（15 分） Idea and script of programme (15 marks ) • 节目行销（10 分） Programme Marketing (10 marks ）

------完------

3 of 3