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Lagardère Paris Racing /////////////////////// P.8/24 P.9/24 mecenat_24p_GB 30/05/07 10:05 Page 1 mecenat_24p_GB 30/05/07 10:05 Page 2 mecenat_24p_GB 30/05/07 10:05 Page 3 he Lagardère group is firmly to strengthen the credibility of T attached to sports and shares Lagardère’s involvement in high-level sporting values. The qualities sports and facilitate the establishment of great athletes are the same qualities of a link with various national and inter- a company needs to perform at its national athletic movements. But we peak: self-transcendence, a passion for are also sincere in our approach. When competition and team spirit. Even considered as a coherent whole, it aims though the history of Lagardère has to promote sports and the practice for long been linked with the world of sports for all, including the most dis- sport, this privileged relationship has advantaged among us. now taken on a new dimension. This The second development is the devel- observation is borne out by two devel- opment of sports as a business. As a opments. media conglomerate oriented towards The sponsorship of sports is the first content production and aggregation, of these developments. It was my Lagardère could not remain indifferent express wish to see Lagardère con- to the economic potential represented tribute to the global influence of by sports. The recent acquisition of France by concretely increasing its Sportfive, which I have incorporated chances of winning medals in interna- into the new Lagardère Sports division, tional competitions. To that end, has enabled our company to expand Lagardère has implemented a number into the management and marketing of of initiatives that go beyond simple sports rights. patronage. Rather than simply provid- ing financial support, Lagardère’s strat- In the final analysis, these two devel- egy is to invest in resources for the opments – sports sponsorship and development of potential hitherto sports as business –, implemented sep- unavailable to the sports world, and arately, but complementary in their phi- then make those resources available to losophy, have a common objective: to athletes at all levels. make Lagardère a major player in the To be sure, our approach, oriented realm of sports throughout the world. towards championship athletes, is also an investment in our image. Its aim is Arnaud Lagardère mecenat_24p_GB 30/05/07 10:05 Page 4 Contents Overview //////////////////////////////////////////////////////// p.5/24 TeamLagardère /////////////////////////////////// p.6/24 p.7/24 Lagardère Paris Racing /////////////////////// p.8/24 p.9/24 Paris Jean-Bouin ///////////////////////////////////////// p.10/24 Lagardère Athlé Tour /////////////////////////////////// p.11/24 Partnerships //////////////////////////////////// p.12/24 p.13/24 Jean-Luc Lagardère Foundation ///// p.14/24 to p.17/24 The Trophée Jean-Luc Lagardère /////////////// p.18/24 The Mondial Paris Cadets /////////////////////////// p.18/24 Structure and Contacts ///////////////////////////////// p.19/24 Operating structure /////////////////////////// p.20/24 p.21/24 Contacts /////////////////////////////////////////////////////// p.22/24 mecenat_24p_GB 30/05/07 10:06 Page 5 05/24 Overview Events Social action Multi-sports Clubs Supports for sports programmes High-level sports performance mecenat_24p_GB 30/05/07 10:06 Page 6 06/24 TeamLagardère By bringing together trainers and scientific and medical experts in the same location, TeamLagardère has created a model for modern, innovative coaching designed to meet the complex challenges posed by high-level sports performance Optimizing athletic performance TeamLagardère combines a training centre with a centre for sports- related scientific expertise eamLagardère takes a method- their athletic skills and their perfor- T ical approach to fitness train- mance skills in general. Moreover, ing based on the analyses in cooperation with the Jean-Luc performed by its Centre for Sports- Lagardère Foundation, an academic related Scientific Expertise, with a pri- training programme, specifically ority placed on athletics and tennis. Its designed by the Paris Political Studies technical platform provides assess- Institute (Sciences Po) is also available ments of muscular, energetic, and to the athletes of TeamLagardère and technical capabilities on a training its partners. TeamLagardère also offers ground fully equipped for the analysis a wide range of services for athletes, of athletic performance. A medical clubs and federations, including the Des hommes department combining traditional med- assessment of physical and technical de sport ical monitoring and complete labora- capabilities, assistance with the design TeamLagardère is actively tory work-ups facilitates the regulation of coaching programmes, continuing involved in a short televi- sion programme on the of training loads. These facilities make education for coaches, special fitness French TV channel, TF1, it possible to establish precise refer- training courses and/or the supply of called Des hommes de ence points concerning the physical training staff, as well as participation sport (People of sport). The concept of the broad- and technical capabilities of players, in research and development pro- cast is to give the general which facilitate the identification of grammes. In addition to its direct public an insider’s view of potential for progress and the optimiza- involvement in fitness training, the the daily lives and tion of fitness training for the team’s Sports Expertise Centre is also respon- demands on the people surrounding champions, athletes. sible for producing content on the such as coaches, dieti- The goal of the scientific platform is theme of athletic training and perfor- cians, physiotherapists, to conduct research and development mance, with the objective of sharing the psychologists, fitness programmes, while the activities of the experience acquired by TeamLagardère trainers and so on. A number of technicians technical platform are supported by a with a wider audience and of participat- and scientists from training platform offering coaches and ing in the advancement of athletic TeamLagardère partici- athletes the means to improve both culture in France. pated in the programme, including Christian Miller, Patrice Hagelauer and Xavier Moreau. Also fea- tured were champions from a variety of disci- plines, such as Richard Gasquet, Tony Estanguet and Amélie Mauresmo. The broadcast highlights the expertise and various components of the ser- vices provided to champi- ons by TeamLagardère. mecenat_24p_GB 30/05/07 10:06 Page 7 07/24 The Partners Club Bringing the worlds of sport and business closer together eamLagardère’s Partners Club members currently include such part- T unites key enterprises around ners as Le Coq Sportif, Sony, Subaru common values and interests: and Babolat, which are making major the love of sport, performance and efforts towards the development of Richard Gasquet //// Team Elite team spirit. Its objective is to establish TeamLagardère through their contribu- Team Elite and closer ties between the sporting and tions of technological, material and Team Espoir business worlds in terms of communi- human resources. The technical training cation and performance. The club’s platform, which draws on the expertise of both coaches and scientific experts, serves first and A unique system Sophia Antipolis, foremost for the devel- TeamLagardère has a where future opment of the two sports unique system for the champions are born supported by The Sophia Antipolis facil- analysis of athletic per- TeamLagardère: ity, located on the French formance. Its training tennis and athletics. Riviera, is dedicated to the ground is fully equipped The Team Elite is com- training of the young men with a two-stage move- posed of some of and women comprising ment-analysis device com- France’s most accom- the Espoir (or hopefuls) prising 12 infra-red plished tennis players, tennis team. The coaching cameras for three-dimen- such as Richard staff works in close coop- sional computer-aided Gasquet, Paul-Henri eration with the entire analysis of athletic action, Mathieu and Julien team located at Jean- and seven HD video cam- Benneteau, and Bouin stadium. eras to instantaneously includes seven players The facility’s proximity to provide coaches with the in all, who benefit from the Sophia Antipolis tech- information they need to all of TeamLagardère’s nology park and the make technical correc- services in the areas of Valbonne university centre tions. This training ground fitness training and sup- makes it the perfect place was designed to meet the port for more general to combine sports and needs of both technicians educational and aca- academic studies. and scientific experts, and demic objectives. These can be used for a wide services are also made range of sports. Cindy Chala //// Team Espoir available to the next generation of French tennis players, the Team Espoir, based in Sophia Antipolis, where seven promising young hope- fuls train. TeamLagardère’s services have also been recently opened up to athletics with the objec- tive of enriching the development perspec- tives of its scientific cen- tre. The Team Athlé is made up of a group of seven young sprinters who train under the supervision of Guy Ontanon. mecenat_24p_GB 30/05/07 10:07 Page 8 8/24 Lagardère Paris Racing Developing all facets of sporting practice A stadium in the heart of the 7th arrondissement Located in the heart of the French capital, the Sports Centre on the rue Eblé never fails to surprise and fascinate its visitors.
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