Bimonthly newsletter of information, news and comments on the activity of Port Year III n.4 oct - nov 06 Subscriptions - 45% - art.2 par. 20/b Act 662/96 inside

18-20 October Maritime Station Work in the cruise passenger Programme Seatrade Med 2006 and Seatrade Med traffic sector traffic data for the first 6 months pag. 2 pag. 3 pag. 4

A study of the Italian port system by Cnel Naples port has its house in order

by Emilia Leonetti A study published in July of this year by the achieving two important results: the National Council for Work and the Economy transformation of Ferport (a company draws attention to the important role that Italian which specialised in, until just very ports play in the development of the country. recently, the movement of railway After many years of a lack of attention to and wagons) in the railway transport sector underestimation of this segment of economic and the project for the new Levante activity, the ports and the maritime sector are Terminal, intended for container traffic now being recognised as playing a significant which also plans the creation of new role in the process of national development. road and rail networks. Over the last The study highlights the positive and negative two years The Port Authority of Naples aspects in the maritime transport sector and its has participated in the “Logica”company infrastructure. Two points are apparent: the which was set up by Regional focus absence of a modern rail and motorway network Government in order to develop system for accessing the ports and the logistics in . underdeveloped logistics chain. On the other hand, a positive sign is the Closely tied to the analysis which has been carried out by Cnel, outstanding current role and future role that the Italian ports will have: concerning the national port system, is the specific study on they are network infrastructures for the national transport system and the port of Naples carried out by the Port Authority, which is Work at the centre provide notable development opportunities thanks to the Mediterranean presented in the following article. This research, besides outlining Sea area being reconsidered as the centre of the geo/political international the various segments of the port by activity and economic of port activity scene, as well as the extraordinary development in the Far East. importance, highlights some important factors which establish The port of Naples is among the Italian ports studied by Cnel. It has the port as the most important economic activity in the city: experienced strong growth. As far as “Highways of the sea” and passenger employment passed 5,700 units in 2004 with growth of 14% traffic are concerned, like other historical ports, it suffers from a lack between 2001 and 2004; the turnover of the businesses which The focus of this issue is the work carried of space and adequate rail and motorway networks which are currently operate in the port in 2004, passed the 800 million euro mark out in the port, an analysis, sector by sector uncompetitive. Compared to other Italian ports, Naples has for some with an increase of 17% between 2001 and 2004; of the most important factors in production. time now concentrated on reinforcing intermodal connections and investments were over 342 million euro in 2004. On the first page, the results of a study carried out by the Port Authority concerning An accurate analysis of the current situation and future prospects of the Port of Naples the importance of the Port of Naples on the The situation today, economic importance, a future for development city's economy. On the second, we have some by Maria Irene Iossa* interviews to present one of the biggest Over the last 10 years, the ports have been and the presence of a variety of traffic sectors, port services companies).The graph that events of the year: Seatrade Med 2006 which involved in radical transformations that have from goods to tourism, from cabotage to follows shows the distribution of these will be held in the port from the 18th of made a mark on the entire system, be it shipbuilding which has permitted the creation segments which are present in the Neapolitan October to the 20th of October 2006. organisational, functional or productive. of a competitive and diversified business fabric. port as a percentage. Technological innovations introduced in the The Naples Port Authority has proceeded to By analysing the data it is possible to portray transport sector, the changes to the economy, monitor the trend of economic dynamism in a general representation of the business reality the intensification of traffic and international the business activities which are present on its of the Neapolitan port system. It can be seen trade and logistic platforms have changed the territory. The activity of monitoring was carried that between 2001 and 2004 direct layouts of the ports which, from simple centres out by way of gathering essential economic employment generated by the concessionary for the movement of goods, have become true data which represents the volume of business firms in the port had a steady growth, and proper logistic platforms. In this new role, that is present in the Neapolitan port. This registering an average increase of 14%. the distinctive element in the ports environment was carried out by examining the companies is characterized not only by a strategic planning balance sheets and by compiling a questionnaire. Employment of the “port system” but also by the capacity of The companies have been classified in the business sector to offer high standards in the homogeneous sectors by activity, or according services which are offered to the public. to the activity effectively carried out; 6.000 These are the general trends that have had an terminal, ship yards, repair yards and naval 5.600 5.769 5.796 effect on all of the most important national re-fitters, forwarders, transport companies, 5.591 ports, however, the adaptation and shipping agents, navigation companies, ship 5.200 modernising processes are at different stages suppliers, beach establishments, mooring 5.082 in different sectors. services, pubic exercises, services connected 4.800 The Study Centre at Naples Port Authority to port activities/services (such as piloting, has made note of the current situations and the towing, mooring; the companies that work 2001 2002 2003 2004 prospects for the port, by highlighting above in collaboration with the Port Authority; all, the multi-functioning nature of the port stores, warehouses, ship suppliers, specialist From a comparison with employment data from the Regional Government (Svimez: Activity in the Port Authority by sector “Rapporto 2005 sull'economia del Services connected Public bodies 11% Mezzogiorno”) it can be observed that in the to port activities 23% period under examination, for a total increase Mooring services 15% in percentage of employment in the Campania region of 2.6%, there was an increase equal Terminal 3% Bathing to 14% in the port of Naples. Another Establishments 4% interesting data is that relative to aggregate Shipyards 2% Ship Suppliers 5% turnover, the companies registered a potential

Navigation companies 5% increase of 34% between 2001 and 2004. Fitting and repair yards 20% Forwarders by land 9% Shipping Agents 2% pag.4

*Port Authority Research Office 2 oct - nov 06

Confirmation of strong economic growth from the Port Authority Interview with the Mayor Rosa Russo Iervolino Seatrade Med 2006: Seatrade Med 2006 the reasons for choosing Naples Naples capital of tourism by Francesco Nerli by Mary Bond* The port of Naples will host the international event Seatrade The port of Naples is among the ports in which have How important is hosting Med for the first time and it is therefore an important undergone the major number of changes in recent years. I Seatrade Med to the city of opportunity for us to demonstrate the quality of our port am referring to the plans for modernisation of its quays, the Naples? and especially the beauty of Naples which is an ancient city, plan for re-organising the areas and spaces, the setting up We believe the event will be enriched with history, traditions and culture. Alongside us of working parties with the Commune and with other a great success as Naples is we have local institutions that are sharing their efforts with institutional bodies in order to reach agreement on the works a very hospitable city and us to ensure that the event is a successful one and that the along the coastline which is the duty of the Port Authority hosting Seatrade Med will organisation, the exhibitors and visitors spaces and the social and the setting up of companies for managing traffic and provide a great opportunity events work to perfection. services. In fact, we were the first to set up a public holding for the city, its population In recent years the port of Naples has become the second port company Nausicaa spa (The Port Authority, Local, Provincial and organisations to for cruise traffic and the first in the Mediterranean for passenger and Regional Governments) which has the duty of leading promote themselves to the traffic. In fact, over 9 million passengers were the transformation of the ports tourist area. many attendees from transported by our port in 2005. In the cruise It was important to entrust the around the world. sector, we reached the 830,000 mark for cruise management of the cruise terminal at the passengers last year and count on passing the Maritime Station to a mixed How important is tourism to the city? 900,000 mark in 2006. By now the port of private/public company. We have Tourism is one of the biggest drivers of the city's economic Naples is a destination of primary importance increased the number of lines in the field development. There are many fascinating features in the city: for various motives; for its geographical position, of medium range passenger traffic and we have a nice environment, the sea and the nearby islands in for its history and for the countless tourist the links to and we have set up new the Bay of Naples and a rich artistic heritage, some of which is itineraries offered by the city, the province and routes with North Africa as far as traffic yet to be discovered but our main asset is the welcoming style the region and for the quality of services offered. in the Mediterranean is concerned. As of Neapolitans. In recent years the Port Authority of Naples regards to the plan for connections of has made efforts to transform the medium range, known more commonly How does cruise fit into the city's tourism growth aspirations? tourist/passenger area in order to make it more as highways of the sea traffic, along with Cruise tourism is very important to the city and in the past few attractive and functional for tourists as well Salerno we are the first port in Italy (we years we have worked very closely with the Port Authority of as the citizens of Naples. The majority of the represent 54% of national traffic). Naples to develop and grow this business. Each cruise ship call work has got underway. The Maritime Station, a prestigious The importance of the Neapolitan port on the economy for the to Naples is a pure joy and I feel very close to the cruise sector building, designed by the architect in the 1930s has been entrusted city and the region is therefore not to be underestimated. The as I have an unobscured view of the cruise terminal from my the Port of in concession to the Terminal Napoli spa company, a company port employs 5,796 staff. There has been an increase of 14% office window and from time to time I look out and see the Naples which is made up of the companies Costa Crociere, MSC since 2001 as there were 5,082 employees in that year. The ships alongside. Our next goal is to increase the number of among the passengers visiting the city rather than see them rush off to first in Italy Crociere, Royal Carribean and in which the Port Authority has turnover of the businesses which operate in the port was 84,670,616 for plans to a minority control. The project which laid out the rebuilding euro with an increase compared to 34% in 2001, when the or Pompeii or other attractions in the surrounding region. improve of the ports waterfront, of the area between Molosiglio and turnover amounted to 628,479,197 euro. In conclusion the port infrastructures Immacolatella, is nearing conclusion and we think we will be of Naples is the main productive activity in the city of What initiatives have been introduced to tempt cruise passengers able to start up the procedures for a financing project in 2006. Naples and one of the first in the region of Campania. to stay in the city? Firstly we have launched sight-seeing tours around the city on open-top Red Buses. The terminus is directly in front of the Interview with Marco Di Lello, Counceler for Tourism in the Region of Campania cruise terminal and offers three different tours: a panoramic city tour, an artistic city tour and a trip to Vesuvius. Another idea A patrimony in the Region to get to know and to enjoy is 'White Nights' when the city is open throughout the entire by M. B. night with concerts and entertainment in the streets and public places. Two million people came to the city for the first 'White What has the region archeological, environmental and historical resources are Night' event in 2005. We held a second event this year on Campania to offer to cruise concerned. This is why promoting these resources is a primary September 30th and to extend the festivities and encourage visitors passengers that visit Naples aim for the region, which invests remarkably in this industry, to come and stay in the city for a longer period we held 'Waiting for the first time? e.g. in developing the hotel trade and in improving the tourist for the White Night' events for the preceding two nights. Naples is an extraordinary facilities. Two and a half million people visit Pompeii - the city, the ancient capital of Roman city preserved intact by the Vesuvius' lava 2,000 years Is Naples a safe city? the Kingdom of the Two ago and which is just half an hour distance from Naples - I cannot convey a message that Naples has no organised crime Sicilies, which has always every year. On the Phlegrean Fields side, 10 km from the and no thieves - that would give a false impression but we have been an open-air museum. city center, are Baia's Castle, a unique place of great charm no more crime or problems that any other city in Italy (and I Its historical center has been and Pozzuoli's “Solfatara”, a fascinating area characterized speak as a former Minister of the Interior in the Italian acknowledged as part of by incessant volcanic activity. In 2003 an archeological tour government) or any major city in . I was born in Naples UNESCO's human of the Terra district was opened. This path that spreads out and lived close to the port. I have not always been the Mayor heritage. It hosts hundreds for 2 km is like taking a leap into the past. It is the greatest of Naples or a member of the government so have not always the Mayor: of buildings and suburban archeological path in Europe, “a new underground had a police escort but I have never had a crime committed Integration monumental churches dating back to seventeenth and Pompeii”. In 2008 a great tourist resort, with hotels, congress against me in my home town whereas I have had a purse stolen between the during visits in two other European cities. port and the nineteenth century designed by great Italian architects. centers, bars and restaurants will be built in the shadow of an city is a The new underground stations have become great contemporary ancient sixteenth century Spanish fortress. The recently restored The Municipality is clearly investing a lot of time and money in certainty art museums. Each year, Naples' museums host important artistic Ancient Roman Baths of Baia are worth a visit in a trip to the tourism. What about the public sectors' contributions? events: the Capodimonte Museum, the San Martino Museum, Phlegrean Fields. In its territory Campania today hosts the In Naples we are lucky to have many entrepreneurs who are Saint Elmo Castle and the Archeological Museum are worth a greatest number of Royal Palaces in Europe. Caserta's Royal alive with ideas and finances and who are working closely with visit since they are rich in pictures, ceramics and archeological Palace, one of the residences of the King of Naples, is one of the the municipality and regional government on innovative projects. finds. But art is not only the art of the past. The new most visited places in Europe. It is only a few kilometers from I will give you a couple of examples: CIS Winterport, the Contemporary Art Museum, MADRE that has been recently the harbor. The gardens of the Royal Palace have been open to brainchild of Gianni Puns, a local businessman who created a opened in the very heart of the city center hosts masterpieces by the public for four years, every evening in certain periods of the new commercial centre as a major hub serving all the port great contemporary artists such as: Andy Warhol, Anish Kapoor, year. This initiative has been really successful with almost 50,000 facilities and trade flows; secondly we have many excellent Mimmo Palladino, Jeff Koons, Sol Lewitt, Richard Serra. What visitors in the summer months from 2003 to 2005. quality 4 and 5 Star hotels in Naples but there is a lot of room is more, Naples has inherited one of the most beautiful and famous for improvement in the 3 star and below categories and we are theaters of the world: the San Carlo Theater, where great operas The average age of cruise passengers is decreasing and cruising lines working to define the ratings so tourists know what quality of are performed. The cultural offer is paired by the wine-and-food are trying to organize new tours for their travelers when they come service they are buying. We also need to attract younger tourists tradition: the pizza is historically the symbol of the Neapolitan ashore. What can the Campania region offer in the following fields: and the family market and are looking for businesses to create city and of the culinary art of Southern Italy. Pasta, fish and a) leisure b) interaction with the local people and culture? more youth hostels and camping areas. vegetables dishes offered by the city restaurants are excellent. The trip to Campania may also result in a tour of the inner area of the three provinces of Caserta, Avellino and Is there a good interaction between the port and the city? Please quote and describe one or two events of interest in the Campania Benevento, in the less renowned and more hidden areas The city interacts in a nice way with the port which is now Region (that may be made in 6-8 hours by bus to and from the where every step can turn into a pleasant discovery. Rural open for all to see. When I was growing up the port was harbor of Naples) in the following fields: a) cultural tourism, b) landscapes between magnificent mountains and fertile hills enclosed and hidden from the rest of the city but now the two history, c) parks and nature; local wine-and-food where there are cities rich in history and traditions that will are a single space and the port and ships can be enjoyed by The Region as well as being one of the widest Italian regions is give hospitality to Italians and foreigners looking for surprises. everyone. Our network of underground train lines all converge also placed in the heart of the and is one- There are various trip possibilities from medieval villages, at the port station which means the port is connected to all hour distance from Rome by train. It is well linked up with the to Renaissance villas and naturalistic resorts: magical places parts of the city and to the airport. We also keep a close eye main Italian and European harbors. Campania's position explains to visit and where to spend hours to relax and to taste the on all the service providers located in close proximity to the why in 3,000 years different people and cultures, as well as delicacies of the local cuisine. Spas, fitness centers and sports port to ensure they provide a high quality of products extraordinary civilizations, converged here. And this is the reason activities are also to be discovered. and services so visitors arriving at, or departing from, why today Campania is an incomparable beauty as far as its pag.4 the port get a good impression of Naples and our city.

*Managing Editor of Seatrade Cruise Review magazine 3 oct - nov 06

Work on ferries and hovercrafts focus A mix of traditional and new professions by E. L. Master mariner, Chief mate, Boatswain, Chief engineer, not changed: the sailor has to sleep on board for a minimum to make the passengers stay on board the ships enjoyable”. “For etc…The professions onboard ship have not changed over of seven nights (ferry boats) and for a maximum of 2 to 3 this reason - continues Captain Aiello - the personnel employed time. At least not much, however, one of these that has been months (cruise ships). “In our sector - confirms Casagrande on board are not only sailors but in great part hostesses, waiters, eliminated due to the progress of technology is that of wireless - there are three types of contract: a permanent contract, a cooks, receptionists” The new approach for transport of medium- operator. In fact today, communications are carried out with one-off contract and a c.r.l contract (continuous work long range has notably increased employment and above all much more sophisticated systems after the Morse code was relationship). The most advantageous, but the least common presents prospects for future development. sent into retirement. “Technology - explains Captain Martino is the first one (permanent). Today, the tendency is to offer “In a few years - concludes Raffaele Aiello - we have increased Casagrande, managing director of Caremar - has transformed the other two types of contract because they are more flexible.” the number of people employed on board our ships tenfold. It work on ship in the sense that once the command of the It is necessary to distinguish between navigation work and is an outstanding result and we must also add the administrative ship was entirely the fruit of the professionalism of the hotel work on board. The ferries, which cover medium-long team and those that work in the ship repair yards to whom we Captain and his crew, their experience, their knowledge of distances, tend to supply similar services to those offered by entrust the maintenance of our ships. Therefore the ship transport the sea, the weather conditions. Today with GPS all of the the cruise ships. For this reason we can confirm that today sector represents an important opportunity for employment that information necessary to reach ones destination is already the major novelty concerns the personnel aboard for we are nurturing with development plans and with continual available. With the information that modern technology has entertainment. “Today the way of transporting passengers is staff training. We are hoping for and we are working towards made available, it is possible to plan the route in advance so very different from the past - stresses the managing director new infrastructures at the port, so as to allow us to increase as to avoid rough seas.” of Snav, Captain Raffaele Aiello -. Above all, very strong traffic for medium -long range connections.” However, the way of working has changed more than the competition has sprung up with the entrance in the market professional figure. The frequency of organising training courses of new companies (until a few years ago there was only for the personnel on board has changed and at every change Tirrenia in Naples for connections to Sicily) that are pushing Snav and Caremar data of instrumentation, every pass of new technology, the personnel to improve the quality of services and are working on lowering must be trained in the use of the new information systems the cost of the ticket. Snav has made a great effort in recent Snav, a private navigation company employs 650 “The method of entering the world of maritime workyears has to provide a better service. Our customer service starts people: 90 in administration and 560 on board ship. Snav and Snav entered the ferry sector in 2002 and bought 2 Caremar: changed - says Captain Casagrande -. Once it was necessary from the moment the customer leaves their house until they a comparison to have gone to a naval institute and to have done at least 4 reach their destination as we have stipulated an insurance Ro-Ro Pax for the Napoli-Palermo route before this years experience on board a ship. At the end of this training, policy that covers the client. acquisition the company had 19 employees in the exam to become Captain could be taken. Today 3 years We have organised a service on shore with a team of 15 people administration and 48 people on board ship. of a degree in nautical science is enough to “navigate” and who in shifts and on the basis of request, coordinate the various Caremar, a public navigation company employs 350 access to the course is possible after finishing secondary school.” phases of embarking and carry out checks on the ships. On people (the employees who work on board also work Alongside new work approaches on board there remain many board we have concentrated on entertainment. Our boats have in the offices to carry out administrative jobs). traditions tied to navigation. The period of embarkation has a cinema, games room, restaurants: a series of products created

Important work in the cruise sector A meeting point for The Port and the ships A significant contribution for city development Shipping Agents: by Luigi Ricciardi The Ship owner's organisation The impact of cruise traffic on the economy of a in a port. In fact, this phenomenon is not present city can only be partially arrived at, if all of the in all work activity while an increase in the volume The Shipping Agencies role different aspects which come under that term are of business does not necessarily correspond to an is the pivotal activity which not investigated fully. Even though it is often increase in employment. characterises employment stated that this sector brings direct benefits to the Indirectly proportional to the ship phenomenon is in the cruise sector. They city's economy and in consequence, has a positive volume of business that derives from the cruise work on everything that is effect on the wider territory, the different segments phenomenon, meaning the effect that it can have necessary for the ship from within this “umbrella” term are rarely separated. on related economies. In this sector, the activities the moment it enters the In fact, it is necessary to consider the direct effects that form the basis for the circulation of tourists port until its departure, on caused by cruise traffic, and those deriving from over the territory, such as restaurants, hotels and behalf of the ship-owners: “the ship effect”, which are not very often apparent transport etc. are obviously improved and renewed. from technical services to people who are unfamiliar with this field. On From an economic point of view it is necessary to (such as piloting, towing, average the most modern cruise ships are able to bear in mind the fundamental importance if a port berthing), to the transport approximately 2,000 passengers with is a home-port for the cruise sector, which means relationship with the the 1,500 crew members. Employment is the first that it is the main embarkation port for passengers. terminal operators and the importance beneficiary of the cruise economy from which an A home port creates enormous benefits in the administrations (The Port Authority, The Maritime Authority, of the home important consideration arises: the so called ship tourist system, particularly for airports and railways, The Police, The Finance Police etc.) “We are the link between port for the gigantism - that is the tendency to construct as they are often used to bring the holidaymaker the ship and the port - explains Umberto Masucci, the owner Neapolitan increasingly bigger ships - although this is limited to their embarkation point. of the Marinter Company and President Federagenti -. We port in commercial shipping, the most modern container For example, as far as the port of Naples is have a double role: public and private. Public in the sense carriers, which are up to 350 metres in length and concerned, the increase in the offer of connections that the legislator wanted a Raccomandatario (legge n.135/77) do not employ more than 20 people are enormous from the airport of Capodichino in recent years but we also have a private role: it is responsible and acts as in the cruise industry because the services and has, without a doubt, helped cruise traffic levels guarantor for all of the obligations assumed in the port in duties that the staff on board have to guarantee and the increase in the number of ships that are the name of and on behalf of the owner.” cannot be substituted by automation and berthed in the port has increased the attractiveness In order to perform such an extensive role, the Shipping technology. of Naples as a destination, in short, a virtuous self- Agent needs an organisation, the Shipping Agency which If, on one hand, the cruise companies often employ fulfilling circle. In this sector, the experiments of covers the multiple functions to be carried out. In Naples immigrants for the lower skilled occupations global travel and hotel operators such as the Easy there are approximately 50 Shipping agencies. Each employs (respecting legal limits) it is also true that as Group are to be followed with interest. For an average of 7-10 personnel with employment in this sector company policy, the Italian companies tend to example, Easyjet flies to certain cities which are amounting to over 500 people. “The majority are qualified prefer Italian staff in order to offer a characteristic the base for cruises in their new company up to school leaving level, even if in recent years the number cruise, and traditionally staff often come from Easycruise. of graduates who work in our agencies has increased. But areas connected to maritime activity (a typical Yet more interesting is the ability to tie cruise the aspect that I would like to emphasize is that for some example of this are the sailors with origins from traffic into a commercial and social dynamic years now we have run further education courses at the Sorrento and for MSC cruises), and for which is not exclusively for tourists. The choice technical institute Mario Pagano. It is a very important greater ease of relationships with other staff. of the Port Authority and Terminal Napoli to initiative because in a moment of employment growth The “ship effect” obviously does not stop here, by transform the Maritime Station into a building in our sector this has allowed us to prepare young school creating a value chain for a cruise ship and with useful services also for residents of the city, leavers for the world of work by offering training courses compiling a short list of the professions which are as the new project has plans to do, and the recent and work experience.” 150 young school leavers have directly connected to the ship it is possible to creation of a new Meeting centre at the Maritime been employed by Shipping Agents and the National represent the types of work in the cruise sector: Station, will support this area in becoming a Federation is also involved in keeping its employees up shipping agents, terminal operators, traders in the nerve centre of business tourism, for citizens of to date. In autumn, due to a drive by Federagenti, in terminal, mooring staff, pilots, porters, security Naples and tourism in general. A new attraction partnership with the Institute of Chartering Ship Brokers staff on land and at sea, tour guides, bus drivers, has been created for the city of Naples, updating of London, a training course on shipping will start in 10 travel agents, other service providers (translations, the offer for modern meeting points of interest. Italian ports including Naples. The course will be held specific requests etc.). These are some of the In conclusion, this short outline wishes to stress by videoconference every 2 weeks at the same time in professions necessary in order to organise a cruise. the importance of the port in Naples, the city and the 10 ports that are involved in the initiative and this It is interesting to note that for many of these the surrounding territory which are increasingly will last for three months. The lessons will be held by professions, the number of staff employed is in ready to confirm themselves as a natural and teachers and supported with the aid of operators direct proportion to the quantity of ships berthed undeniable cruise holiday destination. in various sectors of the maritime world. 4 oct - nov 06

From pag.1 The current situation and future Seatrade Med Cruise & Ferry Convention prospects of the Port of Naples Conference Programme > Session content key: C Cruise F Ferry SY Super Yacht

Aggregate turnover Wednesday 18 October > Morning sessions - 10.00-12.15hrs (running concurrently)

1.040.000.000 The Mediterranean Ferry Market F 846.670.616,00 The ferry industry in the Med is in a period of transition, strategically, commercially and technically. 840.000.000 737.616.187,00 Some of the leading players in this changing environment will give their views on the way ahead for the 667.172.020,00 628.479.197,00 industry in the Med, and the opportunities for growth in an era of high fuel costs and intense competition. 640.000.000 Upscale Cruising in the Med C What is luxury and how do you know it when you see it? What are the defining characteristics of a 440.000.000 successful luxury cruise product from the onboard product to shore excursions. What makes an ideal 240.000.000 destination for an upscale vessel? What is the size and potential of the Mediterranean market for luxury 2001 2002 2003 2004 cruise products in Europe?

Afternoon sessions - 14.30-16.30hrs (running concurrently) The rate of increase in turnover is therefore, in all respects a growth trend and it is also very interesting if compared Ferry Design and Technology F This session will discuss the Med domestic fleets and in particular design options for short-distance ferries with the “dinamica del fatturato delle società di capitali and fast craft. Optimum powerplant designs for passenger ferries in the Med in an era of high fuel costs. campania [the dynamic of turnover in Campanian private companies] published by Banca d'Italia. Destinations and Shore Excursions C Growing passenger volumes and bigger ships have led to massive investment in terminal facilities in the In fact, here the rate of increase of turnover over the period leading hub ports. The development of winter cruising and escalating competition has stimulated the 2001/2003 for the companies is equal to 1.3%: in the same opening up of new ports of call. This session will look at the lessons learned about port investment, and period the rate of increase for the aggregate turnover for the at the range and quality of the Med's shore excursion offerings. Inbound cruise tourism in Greece and concessionaries which operate in the port of Naples was 17%. liberalisation of cabotage. The last aggregate data of interest is that relating to investments. The gross investments inferable from the balance Thursday 19 October > Morning session - 10.00-12.15hrs sheets of the concessionary companies of the port demonstrate The Mediterranean Cruise Arena C a fluctuating trend but one that in absolute values has The Med is the world's fastest growing cruise destination, with more ships, more passengers, more brands, important peaks. In particular it is useful to point out that more ports and more products than ever before. Leading personalities in the Med cruise business discuss the net variation 2004/2003 consisted in an increase in how to manage this success most effectively and the challenges and opportunities which lie ahead for investments of approximately 248 million euro in a clear what is now a year-round cruise arena. countertrend compared to the estimate carried out by the Afternoon sessions - 14.30-16.30hrs (running concurrently) Banca d'Italia which concerning investments in the industrial sector in Campania, considered them as being -11%. Shipbuilding and Refurbishment for an Expanding Cruise Fleet C With the big four cruise lines investing $16 billion in new ships over the next four years and some Investments of the smaller lines actively seeking newbuilds, this session will look at the outlook for cruise 342.386.302,00 shipbuilding, the challenges of mega vessels, and the growing importance of the refurbishment 360.000.000,00 market for European yards. 310.000.000,00 254.548.654,96 Product Diversity in the Med C 260.000.000,00 The last five years have seen a proliferation of brands serving the Med, with the entry of European tour operators and a host of specialist products. The Med is without question the most diverse cruising region 210.000.000,00 in the world. Is there room for everybody? Will this diversity be repeated in other cruising regions? 160.000.000,00 94.393.177,00 Friday 20 October > Morning sessions - 10.00-12.15hrs (running concurrently) 110.000.000,00 60.000.000,00 20.841.069,31 Super Yacht Operations in the Med SY 10.000.000,00 The Mediterranean will be the biggest beneficiary of the surge in demand for Super Yachts. What makes 2001 2002 2003 2004 a successful destination for Super Yachts and what are the economic benefits? The yacht charter market in the Med and the case for fractional ownership. Another important aspect is represented by the companies Ship Operations in the Med C & F which are authorised to carry out port operations ex art.16, co.1 Part I - Energy Management, Emissions Control and Fuel Savings L.n.84/94. In fact, by analysing the trend of the turnover (that Part II - Port Security declared for the ends of paying fees and relative to the carrying out of the authorised activity) from these companies a considerable This programme may be subject to alterations and additions. increase, equal to 19.7% was registered in 2004 compared to 2003. This data confirms the constant progress of the port in correspondence with the positive trend in commercial traffic. From pag.2 Traffic data first 6 months Interview with Marco Di Lello Authorised Companies turnover art. 16, co.1,1^ cpv, L.n. 84/94 Commercial traffic (tons) - first semester 2006 - 2005 60.000.000,00 The Mediterranean Sea is becoming an arena for cruises throughout all the 53.901.838,00 4.000.000 2005 2006 year. Which are the particular tourist attractions that the Region Campania 50.000.000,00 45.022.607,00 3.500.000 42.876.153,00 43.450.679,00 offers to tourists in the winter months (from November to April)? 3.000.000 The year 2006 has been a significant year since we have programmed 2.500.000 40.000.000,00 33 great events that will take place over the course of 12 months. 2.000.000 Naples and Capri wish to program an extraordinary New Year's 1.500.000 30.000.000,00 1.000.000 Eve 2006-2007 with a wealth of particular events. The autumn is 500.000 20.000.000,00

1.392.513 1.561.589 3.658.741 3.732.957 2.073.505 2.304.067 2.164.116 2.268.012 2001 2002 2003 2004 characterized by several events among which the “Architecture 0 container ro-ro Solid Liquid Annals”, a cultural happening that last year hosted Wim Wenders Bulk Bulk among its chief protagonists. We are about to organize the important events for 2007 which will take place all throughout the year. Container traffic (teus) - first semester 2006 - 2005 Porto di Napoli Periodico d’informazione dell’Autorità Portuale 220.000 teus Please list the top 5 main attractions for a visitor who is coming to in 209.111 210.000 Managing Editor Francesco Nerli Campania for the first time. 200.000 I have already named some of them. I would suggest they immediately 190.000 Editor in Chief get hold of Campania>artecard, a particularly convenient integrated 180.000 174.828 Emilia Leonetti 170.000 ticket allowing visitors to use public transport and to have access to Assistant Editing Commitee several museums and archeological sites of the Region. Artecard links 160.000 Paolo Paramucchi 150.000 all the archeological and cultural sites of the region, including all of the Editing Commitee museums and the main cultural sites. This initiative has contributed to 2005 2006 Pietro Capogreco - Barbara Casolla the increase in the number of visitors to the regional museums: in 2005 Fiorinda Corradino - Luigi Ricciardi the various museums of the region reported five and a half million Cruise traffic - first semester 2006 - 2005 Translation by visitors. An example of the advantages of Campania Card: it is possible Lisa Robson 335.000 Cruise pax Piazzale Pisacane 80100 Napoli Tel.081 228 33 01 to choose among 8 different cards that may or may not include public 330.000 328.759 transport, for an amount of 8 up to 40 Euro, with privileges such as e-mail: [email protected] 325.000 www.porto.napoli.it direct access to sites, without having to queue. The new Artecard 365 320.000 has been available since March, it lasts one year and costs 40 Euro - and 315.000 Graphics and layout 310.000 [email protected] just 20 Euro for people from 18 to 25 years old - allowing free access 304.149 305.000 throughout the year to all the sites with 2 free admissions for each site. Heading registered at Tribunale di Napoli 300.000 No.21 on February 4 2003 There are many attractions so it is difficult to make a choice. We are 295.000 working in order to make this wonderful land welcoming and always 290.000 Printed by 2005 2006 Tipografia Teti - Via Gianturco 31/c 80146 Napoli more competitive as a touring area to choose and to love.