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Local Action Plan City of Naples

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Local Action Plan City of Naples Local Action Plan City of Naples April 2011 CONTENTS THE CITY OF NAPLES ........................................................................................................................................................ 3 Key Problems and challenges for the city of Naples ......................................................................................................... 3 Introduction to URBACT Local Action Plan activity of the city of Naples in the framework of HerO and connection with URBACT CTUR Thematic Network (Cruise Traffic and Urban Regeneration) .................................................................. 4 Naples Good-Practice-Examples (1994-2001) .................................................................................................................. 5 Naples Good-Practice-Examples (2009) ........................................................................................................................... 9 NAPLES LOCAL ACTION PLAN/1 .................................................................................................................................... 11 ELABORATION OF WORLD HERITAGE SITE MANAGEMENT PLAN FOR THE HISTORIC CENTRE OF NAPLES ...... 11 Area of World Heritage Property – the Historic Centre of Naples .................................................................................... 11 Governance and management structure ......................................................................................................................... 13 Framework for the development of retail trade in the Old Town ...................................................................................... 13 The involvement of actors and stakeholders: Bottom up process ................................................................................... 14 NAPLES LOCAL ACTION PLAN/2 .................................................................................................................................... 15 LOCAL IMPLEMENTATION PLAN FOR THE “REGENERATION OF PIAZZA MERCATO” .............................................. 15 Basic description of the background for the Local Action Plan ........................................................................................ 15 The context ...................................................................................................................................................................... 15 Main aims and objectives of the Local Action Plan .......................................................................................................... 17 Intended Result ............................................................................................................................................................... 17 Work plan for a LAP ........................................................................................................................................................ 17 Steps undertaken from the beginning of the HerO Network activities in 2008 until the end of the project ....................... 19 Focus on LSG Outputs: actions as Good-Practices ........................................................................................................ 22 LSG member: Consortium Antico Borgo Orefici .......................................................................................................... 22 LSG member: Consortium Antiche Botteghe Tessili ................................................................................................... 23 LSG member: S.I.Re.Na. Company ............................................................................................................................ 24 LSG member: University of Naples ............................................................................................................................. 25 LSG member: Port Authority of Naples ....................................................................................................................... 27 Principal LSG members contact details .......................................................................................................................... 28 Flagship Projects April 2011……………………………………………………………………….............................................29 3 THE CITY OF NAPLES NAPLES IS THE THIRD LARGEST CITY OF ITALY, COUNTING ALMOST ONE MILION OF INHABITANTS; IT IS THEREFORE ONE OF THE MOST ANCIENT CITIES IN EUROPE, WHOSE CURRENT URBAN FABRIC PRESERVES THE ELEMENTS OF ITS HISTORICAL STRATIFICATION, AS EXPRESSED IN ITS STREET PATTERN AND IN THE CONTINUITY OF MANY OF ITS URBAN AND SOCIAL FUNCTIONS. NAPLES IS THE CAPITAL OF CAMPANIA REGION AND THE PROVINCE OF NAPLES HAS OVER 3 MILLION INHABITANTS The historic centre of Naples is a rare example of an historical stratification illustrate the many significant architectural ensemble which illustrates significant influences that came together to create this impor- layers of the city history related to the Mediterra- tant Mediterranean city. nean basin. The orthogonal grid of the ancient For this reason the old town centre of Naples was Greek foundation of Neapolis is still discernible and included in the “World Heritage List” of UNESCO in has indeed continued to provide the basic form for 1995. the present day urban fabric of the historic centre of For further information: http://www.comune.napoli.it Naples. Key Problems and challenges for the city of The urban territory is subdivided in 10 “Municipalità” Naples (Municipalities) which have a wide functional decen- Naples, a large city considering the resident popula- tralization and administrative autonomy. The port of tion, is a little city if we refer to its small territorial Naples is one of the most important ports in Italy surface that stands out as an indicator of one of the and in the Mediterranean basin in terms of goods problems that characterize it, i.e. the record density and passengers traffic and it’s going to become the of about 8315 inh/sq km. most important one for cruise traffic. Revenue ob- Along with this problem there are many others, such tained from tourism and cultural activities is an es- as: the high rate of unemployment (17,8%); the se- sential part of the economy’s growth. Naples is the vere status of the labour market directly linked to the seat of one of the oldest and most prestigious Uni- lack of private activities; the low levels of education. versity of Italy, founded by Federico II in 1224. it has Naples’ challenge for the historic urban landscape is actually almost 100.000 students and it’s structured its sustainable revitalisation (strong rehabilitation in 3 poles and 13 faculties, beside the “Federico II” needs), avoiding gentrification and preserving at the there are four more universities. The origins of the same time the cultural identity of the area. city date back to the VI century B.C. when some Greek colonists, coming from Cuma, founded Key problems and challenges concerning a “Visual Partenope on the little island of Megaride, where integrity” of historic urban landscape are: there is now Castel dell’Ovo, in 470 B.C.they set up - to ensure a qualitative rehabilitation and main- Neapolis. The most prominent architectural forms in tenance of historic buildings and monuments, Naples are from the Medieval, Renaissance and both public and private, which are in decay (low Baroque periods. The Greek-Roman road network quality of housing); was preserved until now in the old town centre and - creation of financial products/instruments the stratification of the following ages enlarged its /programs to stimulate the proper rehabilitation patrimony of many major monuments. Its street pat- of private historic buildings; tern, its wealth of historic buildings and parks, the - to ensure that the design of new developments continuation of many of its urban functions, its loca- (architecture) respects the historic, spatial and tion in the Bay of Naples and the continuity of its townscape characteristics of its setting in a con- temporary approach (quality standards). Key problems and challenges concerning the “Inte- to be validated by the World Heritage Committee. grated revitalization to balance/adapt the uses/ As requested by the HerO Thematic Network, functions of the historic urban landscape with the beside the development of a local action plan different stakeholder needs” are: “Naples Historic Centre World Heritage Site - to secure traditional shops and retail trade struc- Management Plan (WHSMP)” - see LOCAL 4 tures as these ones are struggling to survive ACTION PLAN/1 -, the city of Naples has produced (people shop in out-of inner city shopping in the framework of the above mentioned WHSMP, malls); a Local Implementation Plan which points out - to set up new governance structures for a better concrete actions and projects in support of the coordination of the revitalization activities; sustainable development management. The focused - to improve the precarious environmental condi- area is “piazza Mercato” for HerO projects and it is tions e.g. high level of acoustic and atmospheric connected to an overall URBACT LAP area named pollution due to high level of individual (car) traf- “Città Bassa” included in a whole intervention called fic (lack of good alternative transport means). “The waterfront of the historic centre and port area At a whole urban level the key challenges that the from piazza Municipio to piazza Mercato: a Municipality wants to face are: sustainable development through the improvement - in the northern
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