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Finnish Football Coaches Associations Coach Conference, Sunday 29 October 2017 – Anna Signeul • What do I want to achieve today? • SHARE and INSPIRE • UEFA WOMEN’s EURO 2017 • The Road to the Final • Finland - Future My Philosphy – Achieving Success Be your own Coach My Coaching experience • Player: Premiere League Sweden 1972 – 1992 • Professional Coach: PRO-Licence • Youth Club Coach: U16 Girls’ 1981 – 1989 • Senior Club Coach 1993 – 1998 • Youth National Team Coach Sweden 1996 – 2005 • National Coach Girls’ and Women’s Football Scotland 2005 - 2017 • Head Coach, Women’s A National Team, Finland 1 September 2017 • UEFA: Technical Instructor since 2005 • FIFA: Instructor since 2010 Coach Conference, Sunday 29 October 2017 – Anna Signeul UEFA Women’s EURO 2017 • The Netherlands won their first ever Final • Germany lost to Denmark 2-1 in quarter-final • Germanys 2nd loss since 1993 • New teams are developing: Austria- Denmark, The Netherlands-England in the Semi-final • 22.5% Audience share on Yle TV2 The Road to the Final 2017 Be your own Coach – Achieving Success Background – Achievement Womens ‘A’ have achieved their highest ever = World & European ranking Women's "A" Ranking Over Time 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 0 5 10 15 11 12 12 12 Rankings 14 14 14 13 20 17 17 25 19 19 19 19 30 35 UEFA UEFA Euro 2009 Qualification - Reached Play- off (lost to Russia on away goals (4-4)) FIFA Women’s World Cup Qualification 2011 - Finished 2nd in qualification group (by 1 point) Team GB 2012 - 11% of Team GB made up of Scottish athletes (2 players) UEFA Euro 2013 Qualification - Reached Play- off (lost to Spain after extra time) FIFA Women’s World Cup Qualification 2015 - Reached Play- off (lost to The Netherlands) UEFA Euro 2017 Qualification - Qualified (2nd in the group on goal difference to Iceland ) Perform and Win Background - Achievement • Squad Development Increase in number of ‘A’ squad players playing abroad 18 in total, England (11), Germany (1), USA (1), Italy (1), Denmark (1) and Sweden (3) • Emma Mitchell, Kim Little – Arsenal FC • Caroline Weir – Liverpool FC • Leanne Crichton, - Nott's County FC • Frankie Brown, Clare Emslie, Chloe Arthur- Bristol Academy • Christie Murray – Doncaster Bells • Jennifer Beattie, Jane Ross – Manchester City • Erin Cuthbert – Chelsea FC • Rachel Corsie – Seattle Reign, USA • Lisa Evans – Bayern Munich, Germany • Lana Clelland – Tavangaco, Italy • Rachel Harrison - Fortuna Hjorring, Denmark • Fiona Brown - Eskilstuna United, Sweden • Ifeoma Dieke, Shannon Lynn – Vittsjo GIK, Sweden Development of Professional players outside Scotland 2010 2011 2012 2013 2014 2015 2016 2017 1 1 3 7 12 15 18 18 Where did we come from? • Few clubs, players, volunteers, facilities, investment, interest, “no” infrastructure Where do we come from? • Few clubs, players, volunteers, facilities, investment, interest, “no” infrastructure What did we do? What did we do? Effecting change: • Understanding the culture • Evaluation • Involvement • Vision – Goals – Philosophy We challenged, we argued, we sold, we believed - We were the toolbox We worked on all levels Environment • Only 1 in 5 of Board members in National Governing Bodies in UK are women! 33% Required to make an Impact How? • Change peoples attitude • Sell yourself, your ideas, your sport • Have arguments – Try to convince - Be patient Convince - Why? What did we do? • We evaluated together – we set up new targets we praised achievement, applauded success and asked the next question: Do we want to reach higher or are we happy with where we are? • We continuously had workshops and gave opportunities for coaches and volunteers to develop What did we do? • Senior players: Ask questions and try to convince – be patient – Give players the chance to take ownership over their own future • Pathway: Elite player education from 13 – 19 How to become an elite athlete Character - most important Willingness to train “If you always do what you’ve always done, you’ll always get what you’ve always got.” - Henry Ford. The Philosophy how to achieve success involved all areas • What is required to reach the highest level as a country, club, team, coach, player and volounteers KEY to success: • Talent ID • TRAIN to TRAIN, COMPETE to COMPETE • The player in FOCUS • Learn from the best Development of women • Promote and support other women • Use women as Role models • Take part – work together • Support programmes Goals for 2005 - 2016 •”A” Team to reach UEFA Championships Finals. •”U19” and U17 to reach European Championships Finals. •To provide the top level clubs with quality players. •Youth National team to provide Senior National team with Internationally experienced players. •Our club team that represents Scotland in UEFA Champions League to reach the Quarter Final stage •To get two club teams into UEFA Champions League •To make our Premier League one of the strongest leagues in Europe •The 4 best Premier League clubs to have an elite standard. •The Premier League club coaches to be an important part of the elite player’s development. •Players, coaches, clubs – everyone involved on the elite level to be aware of the requirements of top standard. •To keep elite players playing longer. •To keep Coaches coaching longer on the highest level. To Ensure We Reach Our Goals - • Long Term Development Plan for our Elite female football player from U11 – A-squad Including: • Youth National Team U15 – (U23) set up with International Challenge matches and UEFA/FIFA competition • Education Camps with a holistic approach of elite player development • Regional performance squads with an individual and holistic development focus • National and Regional Performance Academy network This Will Provide Us With: • Well educated Elite athletes that are aware of what is required to be an Elite Football Player • All our talented players getting the opportunity to develop holistically • The clubs being provided with well educated football players that can strengthen the clubs activities through being role models and be practical examples/positive role models for the other players to follow. Demands Of A Player “The player in Focus” Technique Understanding Training Character the game The right quantity Dedicated Physique Stimulating Have the will Speed environment Be Curious Individual Instruction Team Player Feedback Matches Ambition Right Quantity Determined Challenging Responsibility Instruction Enjoyment Feedback Planning Preparation Priorities Diet & Nutrition University/ Fluid College Work Rest Family Health & Injuries Social Life Our philosophy how a player develops to be the best you can be FUN Willingness to Quantity and quality train of training Support to make more time for Quantity and training and Quality of Matches – studies Performance Analysis Healthy lifestyle, medical support Quality and commitment from coaches working Specialists – Sport together Supportive, science, physiology, understanding and sports psychology, encouraging Nutritional environment The biggest talents are the players who have the willpower to train and develop 10 years of extensive practice 10,000 hours to become expert ”The Player in Focus” What You Should Be Doing – Training Frequency How often? Age 13 15 17 19 Club/football 2 3 4 4 Individual skill 2 2 2 2 Strength/cond 1 2 2 2 Matches/Year 15-20, 20-25, 25-30 30-35 How Does The Player Develop? • Amount of training • Intensity • Level • Awareness • Responsibility What Is Most Important? • Quantity • Quality • Intensity Message To The Players – BE YOUR OWN COACH • Believe in yourself and your ability • Take responsibility • Be positive • Practice on your own • Learn from others - have an open mindset • Give feedback to yourself • Be bold - dare to try, to be different • Decide your own level • Be aware • Set targets • Practice as you want to play • Have patience • Be resilient - don’t take set backs personally Parents, staff, supporters, sponsors – Women and Men - Be your own coach • Believe in yourself and your ability • Have a philosophy • Be positive • Have an open mind set • Be brave - Dare to be different • Set targets • Be resilient - Don’t take set back too personal • Seek opportunities • Surround yourself with people that give you energy We where so PROUD! Finland - Future • Goals for the Women´s team – Qualification for EURO 2021 • Establish as a top nation in Europe How? • Shared vision - Audit with Clubs, Coaches, Players, Staff and Districts/Regions – Understanding the Culture • Clear Philosophy – Understanding what’s required at the top level i.e. the Football as well as the Players attributes State Of Mind If you think you are beaten you are. If you think that you dare not, you don’t If you’d like to win, but think you can’t, It’s almost certain that you won’t. If you think that you’ll lose, you’ve lost. For out in the world you’ll find. Success begins with a fellows mind. If you think you are outclassed, you are. You’ve got to think high to rise. You’ve got to be sure of yourself Before you can ever win a prize. Life’s battles don’t always go to the stronger or faster man. But sooner or later, the man who wins is the man who thinks he can. Jesse Owens Team Meeting ® DOAG ® Play with your heart ® ENJOY – Carpe Diem MAKE A DIFFERENCE Good Luck and Thanks for listening.