Bowden Charter Dinner

ISSUE 83 MARKETOR WINTER 2019/20 Marketors’ Annual City Lecture GDPR – a positive turning point for marketing? Powerful Brands – creating shareholder value Bowden Charter Dinner marketors.org The Livery Company Magazine for Marketing Professionals The Master’s WINTER 2019/20 ISSUE 83 The Livery Company Magazine Column for Marketing Professionals of social events – most of which were sell-outs, some very interesting Contents business lectures and speakers and a thoroughly enjoyable Master’s Trip Bowden Charter Dinner to Alsace. Butchers’ Hall 4 Two of my aims were to address Liverymen clothed 7-8 our younger membership and to reach out to members outside of Freemen admitted 9-0 London. A successful Membership programme has meant that we are Award Winners 11 recruiting a greater percentage Social Events 12-20 of younger members and this has to be seen as a benefit to the Professional Marketing Pages 21-28 future of the Company. We also instigated the Marketor Scholar City Livery Club 29 initiative for our Award winners and I was delighted to present the first Company’s IT As my year draws to a close it is Development 32 Marketor Scholars with their awards appropriate that I take a look over this year at Mansion House. my shoulder and review what has Regular Features been a very busy 12 months for both “Meet the Master” was a Carol and myself. programme I initiated comprising Master’s Column 2 visits reaching out to Marketors living Daunting as it may have seemed a outside of London and the Home year ago, it has proved to be one Outreach 30 Counties. The evenings were open of the highlights of my career and to Marketors, interested friends and I trust that this was reflected in the Bookshelf 33, 40 associated professional bodies progress made by the Company. and the format was purposely Marketors’ Trust 34, 36 I set out to paint with as broad a kept very casual. We gave a short St Bride’s 37 brush as I could, involving as many presentation of the past year’s members in the year as possible. events, an overview of future Obituaries 44-46 This resulted in a varied programme events and a discussion on how Diary Planner Who’s Who 48 Follow us @marketors Event photography by Ben Fisher www.benfisherphotography.com Front page: Sir Lloyd Dorfman CBE, the Master Andrew Cross, and Mr Chris Daly, Chief Executive of the Chartered Institute of Marketing The Master and Wardens take wine with the new Freemen admitted at the Bowden Charter Dinner 2 marketors.org WORSHIPFUL COMPANY of MARKETORS Andrew Cross Master the members could become more to say that the last year has been infrastructure is kept as up to date involved in the Company, given no exception. The Installation at as possible. their more distant location. This Drapers’ Hall attended by the High has proved to be very successful Commissioner for New Zealand It has been an active year and and hopefully will now become a set the tone for the year and the Carol and I have spent much time regular part of each Master’s year. following Great Events lived up to attending the events of other the same high standard we set in companies, spreading the name A special mention should be and fame of the Marketors. I am made of the joint business lecture January. regularly told that the Company is we arranged with the Distillers’ My intention for the year was well known within the City and that Company. The topic was Alchemy to involve as many Marketors our positive reputation precedes and it gave both companies as possible in a broad range of us. Something of which I am the opportunity to discuss their activities and interests and to be as enormously proud. individual professions in relation to inclusive as possible. I trust that this a combined goal. By linking in this has been achieved. As I shortly hand over the role of way with other companies we are Master to Master-elect Lesley Wilson During the year I managed to able to ensure that the marketing I would like to thank my Wardens, message is communicated to a visit as many of the committees Past Masters, Court Assistants and broader audience. as possible to understand their requirements and the challenges committees for the considerable Our Affiliates are a key part of the they may have. This allowed support and encouragement I have Company and unfortunately from Master and Wardens to assess received during the year. I am also the Autumn we are now without areas within the Company that enormously grateful for our efficient HMS ST ALBANS for a couple of needed addressing and you office team, our Learned Clerk years due to entering a major refit will notice that we have now John Hammond and Assistant Clerk and upgrade. We have continued successfully restructured our data Liveryman Doreen Blythe. I look to have a strong reciprocal and information silos with our highly forward to many more active years relationship with 151 Regiment and efficient website. This was with the with, in my opinion, one of the best St Dunstan’s and this is where our considerable assistance of a newly companies in the City. focus can now be going forward. formed IT Team. There are other It almost goes without saying that areas that will undoubtedly be Marketors know how to put on a addressed in due course in order splendid Great Event and I have to ensure that the Company’s New freemen admitted in Oct 2019 The Master’s Lady, Carol Cross New liverymen admitted in Oct 2019 leaving the Bowden Charter Dinner MARKETOR WINTER 2019/20 marketors.org 3 Bowden Graham Storey Charter Dinner 2019 Liveryman There are four Great Events in the The main body of guests started the guests and then introduced Company’s annual calendar, all to arrive by 18.30 and found a the Company’s official guests: of which include a formal meal in sparkling wine service ready and Chris Daly CEO of the Chartered memorable halls or else the Lord waiting for them. The receiving Institute of Marketing, David Bolton Mayor’s Mansion House. On 30 line at the Bowden Charter Dinner Master Farmer accompanied October 2019 the Master, Wardens, included, by tradition, the bronze by his Clerk Graham Bamford, members, guests and friends of bust of Past Master Reginald Fiona Morrison Master Actuary, the Company assembled for the Bowden. It certainly provided a Margaret Bickford-Smith Master Bowden Charter Dinner in Butchers’ reminder of who we, as Marketors, Arbitrator accompanied by her Hall. celebrate each year at this event. Clerk Biagio Fraulo, Pamela Taylor Master Educator accompanied by The dinner, in a hall only recently To the sound of the pianist playing her Clerk Christian Jensen. Guests, reopened after extensive “Scipio”, the Beadle and the Masters and Clerks were all made redevelopment, was preceded Company Swordbearer, the Master, most welcome. Middle Warden as usual by a Ceremonial Court at the Company guests, the Junior John Farrell then introduced the which five freemen were clothed Warden, the Middle Warden, the Principal Guest and Speaker, Sir as liverymen and nine candidates Clerk and the Honorary Chaplain Lloyd Dorfman CBE, entrepreneur were admitted as freemen. The made their way in procession and philanthropist. Awarded Marketors’ Trust Scholarship for 2019- into the dining hall. The Honorary a knighthood for services to 20 was awarded to Agnesa Ajdini, Chaplain said Grace and the first philanthropy and the arts, Sir Lloyd a post graduate candidate on course was started. During the is the Honorary Colonel of the Third the MSc Marketing and Innovation meal, the Master and Wardens took Battalion of the Princess of Wales programme at Cass Business wine with the five new liverymen, Royal Regiment, and a member of School. Academic Awards from the the nine new freemen and the the Mercers’ Company. Marketors’ Trust were presented recipients of the awards from the to Ruta Kraujutyte from Regent’s With the sound of the Beadle’s Marketors’ Trust. University and Lena Retzler from the gavel ringing around the dining University of Westminster. The Middle Warden welcomed all hall, creating silence for the 4 marketors.org WORSHIPFUL COMPANY of MARKETORS Principal Guest and speaker, Sir 11 Member States of the European Lloyd Dorfman started by saying Monetary Union on 1 January that an invitation to speak to the 1999, 11 European currencies just Company was an honour for which disappeared. When your business he was most grateful. He went on is retailing foreign currencies, you to explain that he founded the have to be an optimist! He admitted Travelex Group, now the world’s he was never a foreign currency largest retailer of foreign exchange. expert, just someone who opened The business was started in one shop a local business which became a in central London in 1976 and was local success and then a global subsequently sold in 2015. Sir Lloyd brand allowing him to stumble into has had a wide portfolio of business philanthropy. Sponsorship was an and charitable interests for many important part of him building brand years, including Board Director of awareness, including the Australian the London Theatre Company and cricket team for seven years, and since December 2015 Chairman of ITV coverage of the Rugby World the Prince’s Trust International. Cup when England won. As Sir Lloyd said, it certainly helped raise the Sir Lloyd shared the Master’s theme profile of Travelex. of ‘Optimism Offers Opportunity’ declaring that he is a ‘glass half Focusing on the Prince’s Trust, Sir full’ person.

Load more