Others' Eyes Are On

Home , Arthur Siskind, Homeboys in Outer Space, Waynehead

Vol. 6 No. 42 THE NEWS MAGAZINE OF THE MEDIA November 4. 1996 $2.95

MARKET INDICATORS Others' Eyes AreonUSA National TV: Quiet Available inventory is at a 15-25 percent premi- Failed Viacom/MCA deal may have put the No.4 cable net in playPAGE 4 um. Although there is money in the marke-., CBS and The WB are CHILDREN'S TV out of sale; other nets are juggling inventory What's the to find spots for those with dollars to spend. Trouble With First-quarter options are looking strong and scat- Kids Today? ter may begin early.

Surprising tumble Net Cable: Moving in ratings has nets Several million dollars are working in fourth- scrambling to keep quarter scatter, but net- advertisers happy works are filling up. As inventory tightens, PAGE 5 CPMs are up, with increases at 5-7 percent TV STATIONS above upfront rates.

Mixing It Up Spot TV: Moribund Politicals are surprising- On Liquor Ads ly slovkl'coming into Election Day, particular- Texas station owner ly in the Northeast. vows to lead D.C. Radio: Slow .fight to air spots Despite Hollywood's PAGE 5 winter -movie kickoffs, most markets remain OUT -OF -HOME sluggish. The Northeast, particularly, continies to Dorna Set disappoint. Political ads, which dry up tomorrow, To Be Flipped Commission would take helped a bit.

Rotating sports a more aggressive stanc Magazines: Upbeat signage company There is renewed confi- during a second Clinton dence that automotive to get new owner will stay strong through PAGE 8 Administration '97. European cars, says one mag exec, "are hot 4 5 > as a pistol right now."

4 he's missed three days of work and four issues of Business Week.

As professionals and managers, Business Week readers face tremendous demands on their time. Yet, 71% of them find the time to read every issue, every week. And nearly all of them read the magazine within the first three days of its arrival. In return, they get timely news and intelligence that provide real solutions to the challenges they face, plus a handsome return on their most valuable investment-their time. Our 6.7 million readers consider Business Week a must read. That's why many advertisers consider it such an intelligent buy. For information, call Bill Kupper at (212) 512-6945, or e-mail [email protected].

BusinessWeek

Beyond news. Intelligence.

Sources: 1996 Fall M12.1. Business Week Adjusted Audience; Business Week Estimate for International; 1996 Business Week Subscriber Study.

SportSouth in Atlanta (to be renamed Fox Sports South) and the Animators' Labor Contract Expires Sunshine Network in Florida. The deals will increase the reach of Hollywood's cartoonists were locked in negotiations Friday with FSN from the current 20 million subscribers to 30-35 million. reps from animation studios over terms of a new contract. The previous contract for the 2,000-plus-member Motion Picture The WB Sees 25% Spike in October Screen Cartoonists Local 839 expired last Thursday. The talks October was a good month for The WB. Metered -market affiliates are taking place against a backdrop of increased competition for of the part-time net saw a 25 percent rating increase and a 40 per- hot animators. Where Disney once owned the field, other studios, cent share increase over the previous year. The WB scored an aver- including DreamWorks SKG, Fox, Pixar and Warner Bros., are age 4.5 rating/7 share last month compared to a 3.6/5 for October becoming active in the genre. Salaries, meanwhile, have more '95. The numbers increased despite an added night of program- than doubled in the past several years. A spokesman for the car- ming on Monday. The biggest bump came on Sunday, where the toonists' union would not comment on details of the negotiations. year-to-year rating and share jumped from 2.9/4 to 4.5/7. Netscape Looks to Wall St., Again Pink Slips for 200 New Wonders Netscape Communications Corp. last week filed a INSIDE New World Entertainment has sent notices to plan to raise an additional $96 million as it contin- about 200 non -contract employees that their posi- ues to battle with Microsoft for Internet supremacy. tions will be eliminated as a result of News Corp.'s The offering calls for 5 million shares to be sold at pending acquisition of the company. The layoffs, $47 per share. Three million of those shares are widely believed to be spread out among New coming from four early investors in the company, World's network production, syndication (New all of which bought shares just before Netscape's World/Genesis Distribution) and station divisions, initial public offering in August 1995. The compa- will not take effect until mid -January or later- nies selling shares are: Knight-Ridder, Adobe Sys- when the FCC is expected to approve the transfer tems Inc., Tele-Communications Inc. and Hearst. of station licenses to Fox Television Stations Inc. New World, however, is asking some employees to Emmis Expands in St. Louis stay on after the closing date to help with the own- Emmis Broadcasting Corp. last week announced its ership transition. acquisition of WKBQ-FM and -AM and WKKX- NBC's Ohlmeyer: Sunny FM, all serving the St. Louis market, from Zimco on 'Beach' prospects India to Curb CNN, ESPN, MTV Inc., a division of Zimmer Radio Group, for $42.5 17 The Indian government has barred foreign media million. Emmis also owns and operates KSHE-FM companies from doing business in the country and in St. Louis. The acquired stations will be subject to CABLE told some satellite channels operating there that a time -brokerage agreement that will take effect on 28 their activities may be curbed. Among the channels or about Dec. 1. that may be affected by government restrictions are MAGAZINES News Corp.'s STAR TV, Viacom's MTV, Time Hanna -Barbera Gets New 'Toon Boss 36 Warner's CNN and Disney's ESPN. "This is to The top animation executive at Warner Bros. Tele- safeguard the sovereignty and integrity of the coun- vision is expanding her responsibilities to include NEW MEDIA try," an official said. Hanna -Barbera, as Time Warner continues to mesh 42 its company with newly acquired Turner divisions. Addenda:In one of those blink -of -an -eye Jean MacCurdy, president, Warner Bros. TV Ani- THE MEDIA ELITE Conde Nast personnel switches, Deborah Fine has mation and head of Kids WB, takes on 60 TV 48 been moved from Glamour, where she was series and 1,500 classic shorts from Hanna -Barbera associate publisher, to become the new publisher of now on the air on cable and broadcast networks. Bride's. She replaces Roger Antin, who resigned. Fine has worked in ad sales for Family Circle and Vanity Fair. Ann Fox Sports Finds a Home on WBIS+ Zehern was named associate publisher of G/amour...Paramount Fox Sports Net, which launched last Friday, has struck a deal with Network Television has named Scott Vila to the new post of vp, WBIS+, a New York City TV station that will become a super - drama development, and Brett King to vp, current programs. station next year, to carry 25 hours of Fox Sports News program- Vila will oversee creation of new drama series; King will oversee ming per week. FSN also plans to cement affiliation deals with shows such as Almost Perfect, JAG, Viper and The Sentinel.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are $115 oneyear; $195 two years. Canadian subscriptions $260 per year. All other foreign subscriptions are $260 (using air mail). Registered as a newspaper at the British Post Office.Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1996 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com November 4, 1996 MEDIAWEEK USA, Now in P Failed deal between Viacom and Seagram has others eyeing the network CABLE TV / By Michael Bfirgi

As the lawsuit between Viacom and Top 10 Cable Networks Seagram, the owners of USA Net- All audience figures in 000s works, turned more acrimonious Network Households last week, interested outside parties 1. TBS Superstation 70,500 have begun contacting both companies expressing interest in acquiring 2. CNN 70,494 the flagship USA Network, one of the most 3. ESPN 70,294 widely distributed and highest -rated cable net- 4. USA Network 70,102 works. 5. Discovery Channel 70,044 In the week following the failed accord 6. TNT 69,636 that would have split the Viacom-MCA part- 7. Nickelodeon/Nick at Nite68,704 nership that owns USA Networks (the deal 8. Nashville Network 67,807 would have sent USA to Viacom and the Sci- 9. Family Channel 67,414 Fi Channel plus $1.45 billion to MCA parent 10. ABE 67,350 Seagram), it appeared that news accounts of Source: Nielsen Media Research, November 1996 that proposal had put USA and Sci-Fi in play. The total price tag placed by the accord was about $4 billion. Both Westinghouse and Dis- public shareholders. There is one certainty, mer coo of Viacom, is expected to take the ney are said by sources close to Viacom and said the source: Control is everything. "Fifty- stand early this week on Viacom's behalf. Both USA to have contacted both corporate par- one percent of control is worth 20 percent Edgar Bronfman Jr., Seagram's chairman, and ents about getting in on the deal if Viacom more than 50 percent of control." SumnerRedstone, Viacom'schairman, and Seagram go their separate ways. And it is Meanwhile,thecourtcasecontinues. accused each other of breaking their word in likely, given the tenor of the court proceed- Frank Biondi, chairman of MCA and the for- testimony last week. Redstone took Seagram ings, that the current setup between Viacom and Seagram won't stay the same. Kay Kop- lovitz, USA founder and chairman,told staffers at an in-house manager's meeting last week that anything but status quo is to be expected in the coming weeks. 'S.I. for Kids' Headed for the Tube Neither Koplovitz nor representatives for Viacom or Seagram would comment. TV PRODUCTION / By T.L. Stanely The half-hour, live -action SI for Kids Show The $4 billion price tag for USA and Sci- Eyemark Entertainment and Sports Illustrat- will use sports stars to promote literacy, educa- Fi together at first glance seems a bit steep, ed Television plan to launch an FCC- tion and values. It would qualify as educational, considering revenue and cash flow. Analyst friendly weekly series based on the Time meaning a broadcast network could count it Paul Kagan Associates puts 1996 revenue for Inc. magazine Sports Illustrated for Kids. Theamong its three hours of educational kids pro- the USA Network itself at $581.5 million and show, expected to launch in fall 1997, will mark gramming a week required by the FCC. operating cash flow at $180 million. The price Sports Illustrated TV's first regular series and NBA Entertainment produces a half-hour set in the failed accord would amount to Eyemark's first children's product. magazine show aimed at tweens as part of the about 17 times cash flow. "It was pitched to us, and I was familiar with TNBC block on NBC's Saturday morning. NBA One source close to Westinghouse said that the magazine," said Ed Wilson, president ofInside Stuff, now in its seventh season, includes even though several outside companies would Eyemark, the Westinghouse-CBS programminghighlights and lifestyle features on sports stars. love to own USA, either alone or with Sci-Fi, unit. "The show will be designed to reflect the Eyemark executives recently previewed SI for "no one can get their hands on it" unless the tone and scope of the magazine." The show, Kids for foreign buyers at MIPCOM and said two parents let a third party in. However, if a aimed at children 8 and older, could end up on there was so much interest that they are consid- large enough price were offered, both compa- CBS, a cable network such as Nickelodeon, in ering selling it as a format show or creating a ver- nies would be forced to consider it based on syndication, or in a split syndication/cable run. sion specifically for the international market. their responsibility to maximize value for their MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 5

Making GoodonKids TV What to do with advertisers who need ratings, not cash back? Ay? CHILDREN'S TELEVISION /By Scotty Dupree ith the surprising shortfall in The situationisso bad that CBS is kids ratings this season, kidsreportedly ready to throw in the towel on to task for putting "lousy" programming from programmers are scrambling to Saturday -morning entertainment program- its MCA vaults on USA and for underselling accommodate advertisers that ming for children. the network in the ad market. Observers said need gross rating points in the Giving cash back to advertisers is a quick Redstone was better than Bronfman on the all-important fourth quarter. fix, but not for long, broadcasters said. To stand, especially since Bronfman admitted Networks are seeking various alternatives to boost ratings, The WB and CBS have both during cross-examination that he agreed not boost the value to clients, from going into the stepped up promotional and scheduling efforts to sue Viacom over its launch of Nick at Nite's market and arranging for time to driveratingsthrough TV Land if Redstone let Biondi out of his on other programs owned by Christmas and beyond. contract at Viacom. corporate affiliates to stunting The WB, which revamped Separately, E! Entertainment TV, owned with top kids shows to moving its Saturday -morning lineup by Time Warner Entertainment, Tele-Com- clients into other dayparts at a two weeks ago with promis- munications Inc., Cox Communications, Corn - one -for -one trade. All these ing results, is expected to an- cast Cable and Continental Cablevision, has new arrangements are in addi- nounce soon that it will add a had its buy -sell option trig- tion to the networks giving run of Waynehead, the suc- SA chairman gered by the cable opera- cash back to advertisers that cessful Damon Wayans car- ay Koplovitz tors. The operators have have not reached guaranteed toon, to the Friday -afternoon :es changes asked Time Warner, which audience levels. block. Waynehead earned a 9 )ming at manages E!, to place a val- Ironically,the inventory share in its Oct .19 premiere, le network ue on the 42 million-sub- shortfall has driven pricing and its ratings give WB exec- scriber network. Accord- for available ad units to 40 utives hope that it has some ing to Lee Masters, percent above upfront prices, Like Sylvester, kids TV on potential as a lineup -saver. president of E!, Schroder Wertheim has valued said buyers and sellers. WB is in precarious straits Meanwhile, CBS willpull E! at $750 million. He also said all the part- So far this season, CBS' Felix the Cat and double run ners want to increase their stakes. Time Warn- ratings are off by 45 percent in kids 2-11, The Mask through the middle of December. er owns about 58 percent of E!; each operator ABC is down 9 percent, and The WB is down Last week, The WB was said to be consid- holds a 10 percent stake. The balance of own- 20 percent. Fox is flat in Saturday -morning ering the creation of an "unwired network" to ership is in private hands, including Masters'. programming but is down 25 percent Monday - create inventory into which they could move to -Friday. Kids syndication ratings are down clients. (Fox has done this in the past.) But nearly 30 percent, with Disney, often consid- The WB decided that the better option was to ered the animation leader in daily kids pro- revamp the program lineup instead, a net-

CBS Enterprises Division, Eyemark's parent gramming, no exception. work official said. company, holds worldwide rights to the series. Paulette Douglas, a multiple Emmy winner for producing and directing the 1984 Olympics and creating sports documentaries, will be executive producer of the show. Jim Dauphinee, Eye - Liquor Ad Ban 'Ludicrous' mark senior vp, programming and development, is in charge of production. Texas station owner vows to take fight for Seagram ads to D.C. Time Inc.'s Sports Illustrated for Kids has had TV STATIONS I By Michael Freeman strong growth since its launch in 1989; the title's current total paid circulation is 1.1 million. Amid claims that liquor advertising on on children's educational programming," said Sports Illustrated TV has produced the CBS TV entices children to take up T. Frank Smith, owner and general manager of telefiln Never Give Up: The Jimmy V Story; the drinking, a local broadcaster who is KRIS -TV in Corpus Christi, Texas. (There is Sports Illustrated Olympic Special; and From the airing spots for Seagram in defiance no ban on cigarette advertising; cigarette com- Pages of Sports Illustrated, among other shows. of the voluntary ban on hard liquorpanies, under government pressure, agreed to Eyemark Entertainment produces and dis- ads on television predicts that a stay off TV in 1971.) "We've given the govern- tributes the syndicated Psi Factor, Day & Date, major constitutional battle is in the making. ment the proverbial yard and more, and they and Martha Stewart Living. The company plans "What scares me is that the governmentjust keep pushing to control more aspects of a fall '97 launch for a daytime talk show hosted has already banned cigarette advertising on our everyday lives." by journalist Gayle King. TV, the networks have succumbed to pressure Smith's NBC affiliate KRIS, along with with a voluntary ratings system and the FCC another Texas outlet (KNWS in Houston) and has pushed through a three-hour requirement a pair of New Hampshire stations-WNDS in PAGE 6 http://www.mediaweek.com November 4, 19% MEDIAWEEK

Derryand WMUR inManchester-are among at least four TV stations airing the Sea- gram spots for Chivas Regal Scotch. Federal Fox Sees Series Profit Communications Commission chief of staff Blair Levin sent letters to stations last weekExecs claim they made money, and network won the week to boot seeking copies of the Seagram commercials as well as logs of when the spots aired. A pair ofTV SPORTS /By Scotty Dupree and Michael Freeman Boston-area cable channels as well as two oth- So how much did Fox make-or market says that post -season play should ac- er stations in Texas (reported to be in Laredo lose-on the World Series this year? count for some 90 percent of revenue. and Harlingen) are also said to be running Sea- Fox TV chairman Chase Carey has Whether Fox's baseball was profitable over- gram spots. Other station owners declined been widely quoted as saying that the all or not, the Series was without a doubt. Jon comment last week. network made a profit on baseball Nesvig, president of Fox sales, said that he bet Smith of KRIS said that he received the this year. That's baseball, not just the Carey that the Series would make a profit. If it FCC letter and will submit a log. But he added World Series, said a Fox Sports official, who not- did, the prize would be Election Day off for the that he may not have to turn over the taped ed that while the Fall Classic is crucial to thesales department. Fox officials say that they spots because Seagram owns copyrights to profitability of the sport, the network did not lose sales staff would not be working tomorrow. them. Smith also said that Seagram has booked money on its regular -season package. But Fox World Series sales at the affiliates and the spot time on his station until the end of the year officials will proffer nothing more specific. owned -and -operated stations were apparently and that he has "no intention" of Ad buyers find the good. But Fox flagship WNYW in New York, yanking the remaining flight of ads. profit claim for the according to media buying sources, came into Smith is one of the first broadcasters whole season suspect, the Series in a weaker bargaining position due to come out publicly saying he will based on therates to lackluster overall ratings this season. One enlist other broadcasters to fight a ban they paid for time in major New York agency spot buyer, who re- on hard liquor ads on First Amend- Fox games. "Even at quested anonymity, said that WNYW came ment grounds. $250,000 a unit, into the upfront seeking as much as $75,000 A new anti-liquor ad salvo came which they didn't get per unit for the Series, but as the Yankees en- 5 last week from Rep. Joseph Kennedy from everyone, they'll tered the postseason, the rate was negotiated (D -Mass.), who charged that Crown only clear $80 mil - down to about $40,000 per unit for one of the Royal Whiskey TV ads featuring a 2lion," said one broad - source's clients. "The problem [for WNYW] peacock and dogs are "directly targeted at chil- Picture this: a cast negotiator. was that a lot of the money from the major dren." Kennedy said that all alcohol advertising profitable Series "That's a long way advertisers had been committed early, before on TV should be reexamined by the federal gov- from the $120 million the Yankees had proved they were a strong ernment. "Beer and wine companies have had just in rights fees they paid." Advertisers are postseason contender," the buyer noted. "I also unrestricted access to the TV airwaves...to the sure that the network was counting on local - heard that WNYW had been caught with an point now [that] Budweiser frogs are more readi- station revenue to make up that shortfall, or at excess of pre- and post -game inventory." ly identifiable to fifth -graders in this country least bring the jelly a little closer to the lamb. A station sales consultant who would not than Tony the Tiger or Bugs Bunny and a whole "If Fox only loses $50 million on baseball, speak for attribution said: "Overall, most of the array of cartoon characters," Kennedy said. that's break-even," said one buyer who believes Fox affiliates I talked to felt they did well [with "The next thing the politicians will be tel- the glory and the ratings were worth it-with the Series]. There was a lot of money used in the ling us is that the use of the Pink Pantherthe Series, Fox won the ratings week for the upfront, but there were accolades from the Fox

commercials may lead children to go out and first time. Conventional wisdom in the sports stations in the lower markets." buy outlawed, asbestos -filled insulation," said Smith. "It's even more ludicrous to suggest that Seagram or any other distiller would seek to target kids, especially when logic dic- tates that legal -age adults are the sole con- TCI Goes Back to Primestar sumers of alcoholic beverages. "What irks me the most is the hypocrisy of Joe Pie from the sky is elusive for cable giant; News Corp. deal iffy Kennedy calling for an end of these on -air liquor spots," the station owner said. "Maybe he feels SATELLITE TV /By Michael Biirgi guilty about the fact the Kennedy fortune was Spurned by the Federal Communica- licensed to Tempo, an affiliate of TCI. That built around the family being the biggest bootleg- tions Commission in its efforts to high -power DBS service can accommodate 70 gers on the Fast Coast during Prohibition." break into the high -power direct to 80 channels, which will be doubled if new The FCC is said to be facing intense lobby- broadcast satellite business through compression technology can be applied by ing pressure from Mothers Against Drunk Dri- Canada, Tele-Communications Inc. launch time in February. The dish used for the ving. The group is said to be particularly in- has shifted the emphasis of its DBS second service is just over 1 foot wide, small- censed that the two New Hampshire stations, strategy back to Primestar Partners, for now. er-and more appealing to consumers-than which are within the Boston coverage area, Last week, only a day after TCI got the bad the medium -power dishes Primestar currently have not stopped airing the Seagram spots. news from the FCC, Primestar announced that uses, which are 2-3 feet wide. Seagram last week also asserted its inten-it plans to launch a high -power satellite ser- For the long-term, TCI is not prevented

tion to broaden its TV and radio buys. vice next year, using one of two TCI satellites from seeking other high -power DBS options, Anaheim Jalapeno Habanero Hot Hotter Even Hotter

EDWASO J. BUMS EM C6M63S Y SU HETI MBA: ill NUMMI

PEOPLE EN ESPANOL The Hottest!

Introducing PEOPLE EN ESPANOL

Keep a pitcher of ice water handy. BecausePEOPLE EN ESPANOLwill be the hottest Spanish-speaking arrival of the decade. Starling with "The 10 Hottest Latin Stars," we'll run sizzling coverage of Hispanic superstars, achievers and trends four times in 1997. All at a rate base of 170,000 and directed at America's fastest growing segment. So call yourPEOPLEsales rep now, because the next issue ofPEOPLE EN ESPANOLcloses 1/13/97. Even the phone lines are burning.

41996 Time Inc. PAGE 8 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

NETWORK TV such as trying another time to join in NewsTCI, a division of Primestar. "But right now Corp./MCI's American SkyBroadcasting our high -power focus is on launching at 119 satellite service, slated to be up and running degrees," the slot at which the TCI satellite If programmers are wondering by the end of 1997. ASkyB is reportedly suf- will operate. where all the kids have gone, they've fering some development pains, which could Wall Street analysts still want to see TCI gone to their rooms. At least that's what open up some bargaining room for TCI. Themove beyond Primestar. "I don't think they Statistical Research Inc. is finding bad news on that front is that News Corp./have any other options" aside from obtaining might be part of the problem in mea- MCI were the most vocal opponents to TCI'sa piece of ASkyB, said one Wall Street media suring kids' TV viewing. SRI, which effort to get FCC permission to beam in analyst who declined to speak for attribution. studies viewer habits in-depth to aid in satellite -delivered programming to the U.S. "I'd much rather have them be in a high -pow- developing better measurement via Canadian satellites, so it's unlikely the er venture on their own." methodology, figures that since 48 per- partners will let TCI in now. Primestar plans to launch a second satel- cent of homes with children under 12 The cable giant also was rumored months lite for its current service, which will open have three or more sets, kids aren't ago to be seeking a setup in Mexico similar channel capacity another 50 channels, to 150. necessarily watching Saturday -morning to the deal it had been pursuing in Canada in Primestar, the No. 2 direct broadcast satel- cartoons on the set that is measured. partnership with TelQuest Ventures. TCIlite service in the country, is owned by a con- The kids are more likely to be in a dif- president John Malone has entered into vari-sortium of cable operators that includes TCI, ferent room, where parents who fill out ous partnerships withEmilio Azcarraga, Time Warner Cable, Cox Communications, diaries can't see what they're watching. chairman of Televisa and Mexico's most pow- Comcast Cable and Continental Cablevision. In a survey of 466 homes with children erful communications executive. But TCI Primestar at last count provided satellite ser- under 12, SRI found that 34 percent executives admitted that the Mexican alter-vice to some 1.5million subscribers, who have TV sets in kids' bedrooms. And native no longer looks promising. "We're al- lease the equipment from the company rather the older the kids are, the more likely ways interested in any business opportuni- than purchasing the equipment as they do they are to have their own sets. Only 24 ty," said Lloyd Riddle, coo of Primestar by with industry leader DirecTV. percent of homes with kids under 6 have sets in the kids' room, but 41 percent of homes with kids aged 6-11 allow their children private viewing privileges. SRI also found that the inci- Deal for Dorna Almost Done dence of kids having their own TV sets increases with the presence of video Spinner of ad signage in sports arenas to be sold to Van Wagner games and is more common in homes that are headed by less -educated par- OUT -OF -HOME /By Terry Lefton ents-and less common as education Dorna USA, the rotating electronic League rinks and college basketball events levels of parents rise. signage company, is being sold by including the postseason NIT at New York's its Spanish parent to outdoor ad Madison Square Garden. ABC has put the final toucheson its company Van Wagner Communi- Dorna's clients include Foot Locker, marketing A -Team with the hiring last cations. The deal is expected to Starter, IBM and AT&T Van Wagner's only week of Kris Coontz as vp of advertis- close within 45 days. other sports venture is the National Basket- ing and media planning. Coontz comes Sources close to the deal said that New ball Network, through which corporate spon- from The WB, where he oversaw the York -based Van Wagner, which oper- media plans that launched the network. ates more than 30 of the fanciful out- Before that, he was a media planner at door advertising signsin Times DMB&B. Coontz will coordinate Square, along with transit signage, ABC's on -air and off -air media plans plans to expand Dorna's activities to to promote programs in all the net- include the NASCAR auto -racing cir- work's divisions. While most networks cuit and National Football League have media planners looking after the venues. The company is expected to scheduling of on -air promos, Coontz is retain the Dorna name. Already out unique in that he will guide promotion of the picture is Jerry Cifarelli, Dor- efforts for all dayparts and will oversee na president and ceo for the past two placement on radio, cable, outdoor, years, who has resigned. print and other media. "It makes sense Cash -strapped Spanish parent for someone doing this to understand Dorna Promocion del Deporte has paid advertising as well as the on -air" been shopping the U.S. unit for sev-Flipping around: The new owner plans to bring value that the network has at its dispos- eral years. Under Cifarelli, the com- Dorna's rotating signs to the NFL and NASCAR al, Coontz said. Coontz added that pany became profitable and pushed some of the network's more successful its rotational signage systems into 20 Nation- sors give basketball equipment to school dis- shows are potential first targets of al Basketball Association arenas, behind tricts to replace damaged sets. In return, the promo campaigns. -By Scotty Dupree home plate in 19 Major League Baseballcorporate donors get their logos printed on

parks, and into eight National Hockey the backboards. WARNING: CONTENTS UNDER PRESSURE. DO NOT PREACH TO, TALK DOWN TO, OR TREAT LIKE A CHILD. EXPOSURE TO DIRECT ORDERS MAY CAUSE SPONTANEOUS COMBUSTION. WARNING: STORE IN A COOL PLACE. PROLONGED EXPOSURE TO LITTLE BROTHERS, FAMILY GET-TOGETHERS, OR ANYTHING HAVING TO DO WITH CLASSICAL MUSIC MAY RESULT IN ALLERGIC REACTIONS. WARNING: OBJECT MAY BE CLOSER THAN IT APPEARS. DO NOT OVERLOOK, DISREGARD, OR TAKE LIGHTLY. IN SPITE OF HER APPEARANCE, SHE MAY BE MORE LIKE YOU THAN YOU THINK. WARNING: IGNORE AT YOUR OWN RISK. SHE SPENDS MORE THAN $2 BILLION A YEAR ON COSMETICS AND FRAGRANCE, $4 BILLION ON APPAREL, $1 BILLION ON FOOTWEAR, AND WHEN SHE'S NOT SHOPPENG, SHE'S GOT HER NOSE BURIED IN YM TO FIND OUT WHAT SHE WANTS TO BUY NEXT.

Let's face it, she may be difficult at times. But with all the money she has to spend, she's an audience you can't afford to miss. How can you be sure to get through? Simple. Put yourself in the one environment she can easily relate to. YM. We speak to her. About things she wants to hear. In a language she can understand. And as a result, she doesn't just read our magazine. She lives by it. Which is why at more than 2 million in circulation we're the fastest growing title in the young women's market. So if you're interested in a real relationship with a very valuable audience, choose YM. Because the sooner you connect with us, the sooner she'll connect with you.

SHE BUYS INTO US, SHE'LL BUY INTO YOU. YOUNG 8. MODERN L 1996 GRUNER . JAHR USA PUBLISHING MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 9

Our readers Election -Night Alternative bought 1,616,706 software programs, UPN snubs election coverage with a night of its own device last year. NETWORK TV /By Scotty Dupree n election night, UPN will havecial advertiser sponsorship for the night. "It the dance floor to itself. As thewould have had to be planned before the only broadcast network airing upfront," said Michael Sullivan, head of pro- original programming on Tuesday, gramming for UPN. "This event wasn't UPN will broadcast a two-part planned that far in advance." But if the num- Moesha,specialepisodesof bers bounce high enough, Sullivansaid, Homeboys0 in Outer Space and Sparks. Be- advertiser support may be sought in the tween the shows will be specially pro- future. Fox stages a duced comedy sketches making fun of number ofsimilar politics and of the competing network events each year and fare that viewers are missing. has had much suc- This is not the first time that UPN cess withsponsor- Karen Pannell has been able to take advantage of polit- ship programs built Broker ical gridlock on the other networks. But Owensboro, around special pro- Kentucky this election night is the first time that gramming. UPN has been able to run a full slate of Among the UPN original programming unopposed. ABC, sketches are "Homey CBS, and NBC have each scheduled a Improvement,"fea- full night of national and local election turing Homeboys coverage. Fox will air the feature film UPN's Sullivan starFlex;former Beethoven, a movie that the network choselooks for a bounce heavyweight champ for its "collapsability," meaning the ease with Joe Frazier in a send- which it can be edited to make room for cut - up of Frasier; the Kelsey Grammar comedy; ins of local and national election results. and Malcolm & Eddie star Eddie Griffin in UPN normally programs Tuesday night, "BROsanne," a take -off of Roseanne that will which played a big part in the network's abil- alsofeature legendary disc jockey Casey ity to stage a night the network is callingKasem in the role of the sitcom's youngest

"Politicked Off." UPN did not look for spe- character, DJ. Get it?

Scaring Kids foraLiving That's a lot of bits! Hollywood is scrambling to find the next Voosebumps' But it's not surprising when you consider that REALTORS' like Karen TV PRODUCTION/By T.L. Stanley depend on a variety of software pro- Spooky TV shows aimed at family based on hot -selling books.It quickly has grams to help them list and sell more audiences are getting hotter in Hol- become one of the top five -ranked new shows than 4 million properties each year. lywood, as everyone searches for a this season. In syndication, filmmaker Ivan So if you want to reach big-time formula that will give their kids line- Reitman andDICEntertainment plan a fall buyers of computer equipment and up the next Goosebumps. The suc- launch for Mummies, an animated strip series, software, Today's REALTOR' is the cess of the Fox Kids Network's and the Ghostbusters franchise will be reinvig- Goosebumps, which has become a ratings and orated by Reitman and Columbia TriStar perfect environment for your adver- promotional bonanza, has revived the familyTelevision with Extreme Ghostbusters for the tising message. fright genre and set off a flurry of development. '97-98 season. Reitman will executive produce Call 312-329-8459 for more information. Among the most recent efforts is a Lynch the 52 half hours of Mummies. Entertainment two-hour movie based on The While new series keep creeping up, return- Shadow Zone book series, which was produced ing stalwarts such as Nickelodeon's Are You for Showtime and aired last week. Lynch's deal Afraid of the Dark? are still going strong. Toda 'sREALTOR, with the cable network calls for at least two "These shows are popular because kids like The right magazine. more movies for '97, and the project could to be able to package their fears in a TV show The right market. become a regular series. And there is Bonethat they can turn on and off," said Robby Chillers, a Saturday -morning ABC series also London, senior vp of creative affairs, DIC En - Published by the NATIONAL ASSOCIATION OF REALTORS" Source: SMRB 1995 434j4 NO ONE ACCENTS WOMEN'S SPORTS LIKE WE DO. CONIEIF NAST PAGE 12 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

TV PRODUCTION tertainment, which will produce Mummies. ily fright projects because of a dearth of scary "We walk a fine line creatively because we don't movies he could watch with his kids. "They love want to give kids nightmares, but we have to use to be scared, and so does the child within all of The rush for grown-up cartoonsfor the right amount of fear." us," Lynch said. "But the movies available were prime time continues, with HBO, NBC London thinks that Mum- way too graphic." and Castle Rock joining the fray in sepa- mies will set itself apart from "Kids love to be A number of networks and rate deals with Popular Arts the pack with its mix of come- Hollywood studios that passed Entertainment, producer of Comedy dy and fright. The Emmy scared...but the on kid fright projects are now Central's Dr. Katz, Professional Therapist. award-winning writing staff- looking for them, producers Popular Arts is developing an animated Eric and Julia Lewald andmovies available were said. Many, like Showtime, are series for HBO with comedian Wendy Mark and Michael Eden- interested in branching out Liebman. Additionally, HBO is launching have worked on the action - way too graphic." beyond Saturday morning and its own animation unit to help step up its packed X -Men and the darkly putting the shows on during profile in the arena. Other Popular Arts comic Beetlejuice. prime time. Fox plans three more prime -time deals include an NBC/Castle Rock pro- Producers said interest in the genre is cycli- Goosebumps specials between now and May. ject for a live -action comedy that centers cal, currently fueled by the popularity of such "The family audience is there, and it's around a 3-D animated character. Boston adult -targeted shows as The X -Files, and by under -served," Lynch said. Tom Wilhite, Common coexecutive producer Kevin Goosebumps, which has hit $100 million in sales executive producer of the live -action Bone Roony will be involved in production of annually in books, videos and licensed goods. A Chilers, agrees, but cautions, "Buyers are very the 3-D series. A deal still in the works Goosebumps feature film is in the works. discriminating," he said, "and the shows have will have Popular Arts produce animated Tom Lynch, president of Lynch Enter- to be distinct. You can't just do a variation on

shorts for the fX cable network that could tainment, said he first became interested in fam- Goosebumps." become full-fledged series. Several networks, including UPN, the WB and MTV, are readying animated series for their prime -time schedules. Comedy Central has renewed Dr. Katz for a fourth season. Murdoch's Dynamic Duo Is Brandon Tartikoff buckingfor the King of All Media title? Tartikoff plans to The boss creates new post for Chernin-plus a brain trust launch new projects across three media THE INDUSTRY /ByScotty Dupree simultaneously as part of a recent deal he forged with America Online. The first News Corp. chairman Rupert Mur- announcement. Murdoch,News Corp. chair- project is Beggars & Choosers, which will doch last week refashioned his exec- man and ceo, also created an office of the premiere on AOL as a serial, on Showtime utive corps with the appointment of chairman, a sort of executive brain trust, as a movie and as an Avon book. The his chief movie man, Peter Chernin, which includes Chemin, Carey, cfo Dave story, which launches in spring '97, is set in to the new position of president and DeVoe and general counsel Arthur Siskind. the harried world of a last -place TV net- chief operating officer of News Corp. Chase The appointments of Chernin, who had work. Also in development under the 18 - Carey, chairman of the Fox Television Group, headed Fox Filmed Entertainment, and Carey month deal with AOL is a game show for was named co -coo of News Corp., also a new to higher posts follow the recent elevation of kids and an interactive pop culture maga- title; he will retain his current Fox title. In the David Hill to president and coo of Fox Televi- zine. Tartikoff recently founded the realignment, Carey sion, a move said to H. Beale Co., which has a six -episode both reports to Cher- free up Carey to con- commitment from ABC for a sitcom to be nin and shares a title centrateon News produced with filmmaker Spike Lee. with him. News Corp.'s satellite TV Corp. did not explain operations in Europe, Though Daniel Benzaliwas dumped the anomaly inits Asia and the U.S. from his starring role on ABC's Murder One, he will re-emerge on the creepy Showtime series The Outer Limits, which recently secured a two-year renewal on Dave DeVoe Peter Chernin Chase Carey Arthur Siskind the premium cable channel. Benzali joins Chief Financial Officer, President, COO, Chairman, Fox TV General Counsel, several other prime -time and feature -film News Corp. News Corp. Group; co -000, News Corp. stars, among them Natasha Henstridge, News Corp. Howie Mandel and Fred Savage, who will make appearances on the sci-fi anthology I I series. Steven Weber (Wings) will direct Bill Mechanic Anthea Disney Chase Carey Sam Chisholm Mitch Stern David Hill and star in an episode, and Helen Shaver President, President, Chairman, Chief Executive, President, President, Fox (The Craft) will direct a segment called Fox Filmed HarperCollins Fox TV Group BSkyB Fox TV Stations Broadcasting "The Last Supper." -By T.L. Stanley Entertainment WITH OUR HELP, SEDANS AND COMPACTS MO LIKE RACE CARS.

Last January, the marketing director of a domestic auto cars were moving out - before a TV campaign would have even manufacturer was faced with a frustrating sight: inventory gotten out of first gear. It was simple, of active, and one of erany still idling on the lots. Fortunately he realized that there NNN success stories. Including sell ng 4x4s right before a was no faster solution than newspapers. And no better snowstorm and convertibles in a heatwave. key to it all than the Newspaper National Network (NNN). If you're an advertiser in automotive, -2osmetics & toiletr es, With the help of the NNN, he was able to reach 62% of potential food, household products, liquor & beverages, or drugs & buyers in one day and 85% over five days in the DMAs where remedies, call us now. Whatever your marketing problem:., his inventory was idling. the NNN can help. One order/one bill.All we're waiti-ic Prospects were coming in, for is the green flag.

New York (212) 856-6380 Chicago (312) 644-1142 Detroit (810) 645-2886 Los Angeles (310) 276-3905 San Francisco (41S) 454-9168 PAGE 14 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

SYNDICATION A Nourishing 'Breakfast' Despite speculationabout an immi- nent sale of the company, Multimedia Fox's new morning show gets a ratings bump out of October Entertainment has been pushing major TV PROGRAMMING /By Michael Freeman market renewals for its two highest rated talk shows, Sally Jessy Raphael and Jeny The new Fox morning show, Fox After Progress is small but, Peter Faiman, executive Springer. After suffering from last year's Breakfast, registers as a mere blip on producer of FAB, says that he was "buoyed" advertiser and viewer backlash against so- the ratings radar. But in a business by "spikes" in the ratings in metered -markets called "Trash TV" talk shows, Springer where survivalismeasuredin Dallas (2.7/9), Atlanta (2.3/9), Tampa (2.1/9) has nonetheless been picked by NBC tenths -of -a -rating -point increases, and St. Louis (3.1/12). O&O WCAU in Philadelphia in a multi- FAB-as its producers call it- "The bottom line is that we have continued year deal beginning next fall. Losing the appearsto be making headway in the metered to post [ratings] growth and have yet to make rights to Springer will be Paramount overnight markets. any backward movement," Faimansaid. Station Group's WPSG (a UPN affiliate), As the network's first general program- "Hopefully, there will be continued improve- which has been double -running the show ming in daytime, FAB has posted a modest 1.3 ment in the ratings to support our assertion at 10 p.m. (averaging a 3.2/ 5 rating and rating/5shareseason -to -date(household) that a talk/variety show of this nature is a share in October) and 11 a.m. (1.3/5 aver- average in Nielsen's 34 metered markets since long-term build." age). The move from WPSG to WCAU its premiere 12 weeks ago. FAB is performing Not coincidentally, the four markets Faiman takes Springer from the sixth -ranked to about 29 percent below programming that cited are stations that air local news as lead-ins. the second -rated station in the Philly mar- aired in the 9 a.m. period locally a year ago In St. Louis, where KTVI is the highest -rated ket. CBS O&O KYW also extended an (1.8/7). That's the bad news. FAB station in the nation, Fox's East Coast live unspecified multi -year renewal to Sally The good news is that in October, FAB feed at 8 a.m. follows its top -rated local news. Jessy (a 4.9/20 at 10\am.). Multimedia moved up roughly 20 percent in rating and In most markets, however, Fox After Break- also sealed a major renewal deal with share, from a 1.2/5 average the first two weeksfast remains handicapped by a preponderance to a 1.4/6 during the last week of the month. of affiliates that air long-standing kids pro -

I battles weeknights at 9pm

ADVENTURES for your min

The Learning Channel

*Source: Neilsen 3Q96 Real History M -F, 9-10pm vs. 3Q95 time period MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 15

gramming as a lead-in to the show. cence is chocking off the necessary adult SYNDICATION According to a clearance sheet provided demos for Fox After Breakfast." by a studio syndication source, only 13 out of When asked what tack Fox might take with the top 100 ADI markets provide local news- affiliates to encourage them to start up news Young Broadcas-ing-owned KCAL in Los cast lead-ins to FAB. Moreover, Fox affiliates operations or possibly re -schedule FAB in lat- Angeles, where the show has been averag- in 62 markets still air Fox er time periods, say 10 or ing a 3.7/9 at 11 p.m. The most recent Kids Network or syndicat- 11 a.m., Faiman declined push for major market renewals comes as edchildren'sprogram- to be specific. "The net- the company's parent, Gannett Co., is ming leading into FAB. work will do whatever it reported to be pepping a sale of The remaining two dozen takes to make us more Multimedia's talk show properties Fox market affiliates lead competitive in certain (including low rated freshman strips Pat in with either sitcoms or marketsituations," Bullard and Crook & Chase) to MCA or syndicated talk shows. o man said. another major outside syndicator. "Clearly, the show is In the meantime, Fai- still hobbled by an abun- man says he is still confi- The first sitcomto be placed in syn- dance ofaffiliates who dent that Fox After Break- dication off the WB, Sister; Sister, has

continue to air children's -, fast can grow to a1.9 been sold in 74 markets representing 70 programmingand areMBthree: Tom Bergeron, Bob ratingaverage-a mark percent U.S. broadcast coverage, distrib- reluctant to produce localthe puppet and Laurie Hibberd that he says Buena Vista utor Paramout Domestic Television said. news programming in the Television'sLive With The fall 1998 off -network entry, which mornings," said Bill Carroll, vp and directorRegis & Kathie Lee set at the end of its first has been sold in 19 of the top 20 mar- of programming for Katz Communications, season on the air in 1991. (Regis & Kathie kets, has locked deals with Tribune the New York-basedstationrepfirm. Lee ratings in October were roughly three Broadcasting's KTLA in Los Angeles "Despitepersistentencouragement from times those of FAB.) If FAB is going to make and KSWB in San Diego as well as with Rupert Murdoch, affiliates are still balking inroads on Regis & Kathie Lee, Carroll says Chris-Craft/Un:ted Television's KMSP at the huge investment involved in starting it will most likely happen by attracting the in Minneapolis. -Michael Freeman

up 7-9 a.m. news operations. And that reti- 18-34 and 18-49 demos.

Creating Breakthrough

Science Frontiers

has increased male

delivery by 165%!*

ADVENTURES for your min TLC The Learning Channel

*Source: Neilsen 3096 Science Frontiers

M -F,10-11pm vs. 3895 time period PAGE 16 http:./wv.w.mediaweek.com November 4, 1996 MEDIAWEEK

FORUM What direction would regulation of the television and radio businesses take during a second Clinton Administration? MEDUWEEK

Editor -in -Chief: Craig Reiss Jim Major some key issues. No matter what Editorial Director: Eric Garland PIGeneral Manager, happens with the presidential elec- Editor: William F Gloede WFTS-TV (ABC), Tampa, Fla. tion, the FCC and broadcasting will Executive Editor: Brian Moran "If Clinton is reelected, we can look for have some tough going, whether it's News Editor: Michael Shain Managing Editor: Anne Torpey-Kcmph new areas of increased regulation. Not [with] hard liquor advertisements or Waskiagtoa Baron Chief: Alicia Mundy to blame him, but that just seems to advanced [digital] TV discussions. EditorsAttarge : Betsy Sharkey, Cheryl Heuton be the Democratic way of doing Between now and the end of the cen- Senior Editors: Michael Biirgi, Scotty Dupree, things. The talk of limiting local mar- Michael Freeman, Cathy Taylor tury, we're going to have some major Senior Writer: T.L. Stanley keting agreements [LMAs] is interest- challenges. There's a tendency in Reporters: Jeff Gremillion ing. From what I under- Washington to try to Mark Hudis, Anya Sacharow stand, it's a little bit like exert control over the Media Person: Lewis Grossberger Design Director: Blake Taylor trying to put Humpty "If the Democrats broadcast industry, and Managing Art Director: Trish Gogarty Dumpty back together it's up to us to stand Art Director: Joseph Toscano again. The buildings are take control of up for ourselves." Photo Editor: Kim Sullivan Assistant Photo Editor: Francine Romeo sold, the staffs are gone. Circulation Mgr: Christopher Wessel It would be very difficult Congress, there will Steve Mauldin Mediaweek Online: Sales/Customer Support Mgr: Bryan Gottlieb

to turn back the clock [in VPIGeneral Manager Publisher: that arena], but it can be be a completely WTSP-TV (CBS) Michael E. Parker

done. That's certainly St. Petersburg, Fla. DISPLAY SALES: NEW YORK: something to watch for." different picture- "I see more of the Advertising Director: Wright Ferguson, Jr. same, and I think that's Account Managers: Linda D'Adamo, Stephen T Connolly, Bryan Hackmyer, Krishna K. Santafemia, Jody Siano, Jeffrey S. Erwin Krasnow a new environment. good. This has been a Whitmore; SOUTHWEST: Peter Lachapelle, Blair Hecht CHICAGO: Partner, Verner, Liipfert; pretty decent ad envi- Peter Lachapelle Chris Moore: BOSTON: Ron Kolgraf; LOS ANGELES: former general counsel, If Clinton wins and ronment. The economy Ami Brophy, Nancy Gerloff; CLASSIFIED: Publisher: Harold ltzkowitz; Sales Mgrs: Julie Azous, Wendy Brandariz, M. Morris, National Association is good. We continually Jonathan Neschis, Karen Sharkey; of Broadcasters we have a have to work through Reps: Robert Cohen, Sarah Goldish; "In recent years, there the maze of regulations Sales Asst: Michele Golden has been a consensus Democratic majority Promotion Art Director: Katherine M. Schirmer no matter who's up Marketing Services Manager. Whitney Renwick among Republicans and there [in Washington]. Promotion Coordinator: Matt Pollock Democrats both in [the in Congress, clearly Broadcasters have to Junior Designer: Gracelyn Benitez White House] and in be on the ball about Dir. of Manufacturing Operations: Jim Contessa Production Director: Louis Seeger Congress on core com- there could be our special interests, Pre -Press Production Mgr: Adeline Cippoletti munications issues. The but I don't find those Production Mgr: Elise Echevarrieta changes will be mini- some change." people to be totally Production Assistant: Matthew J. Karl mal. I see a continuation PrePress Assistant: Ed Reynolds unresponsive to our Scanner Operators: Dock Cope of basic telecommunica- Mike Ferrel efforts to communicate Deputy Editor/Business Affairs: tions policies, which President and COO with them. I'm okay John J. O'Connor Vice President/Executive Editor: are...try to decrease the Multi -Market Radio with Clinton being Andrew Jaffe amount of regulation reelected.I think that's Vice PresidentiCreative Director: but at the same time okay for our industry." Wally Lawrence Vice PresidentIMarketing: take steps to assure that there is Mary Beth Johnston effective competition. For broadcast- Darrell Brown Senior Vice PresidentIMarketing: ers, what will be particularly critical VP/General Manager Kenneth Marks Senior Vice President/Sales and Marketing: will be who Clinton appoints as the KGTV (ABC), San Diego Michael E. Parker

fifth member of the FCC. There will "The obvious concerns are whether Executive V.P./Editor-in-Chief: continue to be deadlocks among the we're going digital, and where does Craig Reiss President: four existing members, so the fifth that play in the broadcasters' fight to Mark A. Dacey member will be a critical swing vote." get adequate distribution of our sig- nal when we do go digital. The FCC Minoan: John C. Thomas. Jr.. Malmo/het Cam: W Pendleton Tudor

Steve Baboulis has already assigned channel num- C01111U110110113

VP/General Manager bers, so I'm concerned." Mina. Gerold S. Hobbs WNYT-TV (NBC), Albany, N.Y. W.*. Mar. John Babcock, Jr. "While it's tough for the broadcasting Mediaweek welcomes letters to the editor. Address Eamon Pa hoot Robert J. Dowling. industry to determine who's truly a all correspondence toEditor. Mediaweek, 1515 Martin R. Feely. Howard Lander Broadway. New York. NY 115135 or fax to 212-53M k Vice Presidents: Georgina Challis, Paul Curran, Anne Haire, %make Lovett 6554 or e-mail to bgloedeh, mediaweek.com. All let- friend nowadays, the feeling is that Irma Presidents: Glenn liefferman, Kenneth Fadner (ASM) Clinton is less hostile than Dole on ters are subject to editing. MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 17

HOLLYWOOD Betsy Sharkey Daytime Goesto the Beach Except for a nasty cold, how to handle fame, should it be lucky enough to come. Aaron Spelling will Aaron Spelling couldn't be in He has issued his no -hair -changes dictum-Sunset much better spirits.He's cast members had better be happy with the style and col- spent most of the day with or they start the show with, because Spelling isn't about to bring sunshine and his office crammed full oflet them confuse a new audience with a makeover any wardrobe racks and cast time soon. It is a long-standing rule for a Spelling show, members from Sunset Beach, and his staff knows that he's deadly serious about it even sand to set -bound the first daytime drama that if some of the awestruck actors don't-yet. Spelling Entertainment has ever done and the first day- On Jan. 6, Sunset Beach will hit the air. "The series is time drama to be introduced on network TV in eight a critical component of NBC West Coast president Don soap operas with his years (1989's Generations was the last-and it didn't). Ohlmeyer's plan to make the network's daytime sched- "We brought in 12 racks of clothes," says Spelling. "I ule as potent as its prime time. NBC is in third place in think fashion is as important to a serial as anything else." daytime, though the net is up 20 percent this season and fieIN 'Sunset Beach' Fashion sets the tone. It defines the palette. The length of is closing in on second -place ABC. Ohlmeyer has his sights set on first, which CBS now owns. "With Sunset, we have something new and hot and exciting," Ohlmeyer says. "[In] the '80s, NBC daytime basically dis- integrated. We are in the process of re- building, but we have to deliver the goods. That's how we've built prime time, with distinctive programming. "There hasn't been a successful soap launched in 10 years. It's very difficult to do, but with Aaron's touch and looking at the cast we have, we think it's worth the effort. Some of our affiliates are very receptive [to the show]...some, we're in the process of kidnapping their children." On Stage 11 at NBC Studios in Bur- bank, carpenters and set designers are working late into the night to complete the sets that will form the primary backdrop for the show. The small community of Seal Beach, roughly a 90 -minute drive south of Los Angeles, has been scouted nearly grain by grain of sand. It will be the exterior home for Sunset, and unlike most daytime soaps, the location will be a fre- quent player. Last week, readings and the first of three weeks of shooting exteriors began. The Santa Anas--California's dev- il winds-stirred up the sand, making it sting on the skin. The water, which is never warm at Seal Beach, was even colder Fired up: Spelling is anxious to than usual. But no one was complaining. a skirt, the style of jeans, can have as big an impact in day- The 22 actors who will give shape and tell the viewer volumes about a time as he has had in prime form to Sunset Beach are a beautiful bunch character before the first word indeed, a canvas of racial diversity plucked of dialogue is spoken. from the talent pool in New York, Los Angeles and other Spelling already loves the Sunset Beach cast-their cities including Philadelphia, the hometown of Spelling names have been added to his annual Christmas party Entertainment president Jonathan Levin, who went back list-and on this day he is doling out advice to them on for that casting session. They are also young faces, part of everything from buying a new car to renting apartments to the strategy to make Sunset a daytime soap for younger PAGE 18 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

HOLLYWOOD

viewers, to do for daytime drama what Ricki Lake did for the network. That's 51 weeks of shows, 255 hour-long talk, at least in terms of attracting a new audience. episodes guaranteed. Spelling is considered a master at casting, instinctive- "I wouldn't tell Candy, my wife, for a week after the ly knowing which faces will work together as a couple, show was sold, but my daughter Tori is a daytime addict, which actors will have that all-important element of and she kept saying, 'Do it,"' says Spelling. With four chemistry. Now the virtually unknown Sunsetters are all shows already on the air, he has little time. Launching a in front of him, many meeting for the first time, and the daytime soap would siphon off even more of it. "I don't air is electric. think it hit me for a while. On Melrose, we wrap on the "One of my favorite sports is finding new people and 22nd of November and don't come back until January combining them with other people, and I had used so 5th. The actors and writers get a chance to rest. This is many people from daytime on our soaps," says Spelling, never-ending. But it's been a strange, great experience." whose legacy includes such prime -time legends as Love - Worldvision, which sells Spelling's shows interadion- boat and Dynasty. The company is currently on prime ally, already has 10 countries signed on for Sunset without time with an unprecedented four dramas: Melrose Place; one scene shot, based on a four -minute video that out- Beverly Hills, 90210; Savannah; and Seventh Heaven. lined the premise of the show and included Spellii% talk- Sunset has been 18 months in the making, and Spel- ing about it. The foreign sales are important, as is NBC's ling is like a proud papa, surrounded by actors whose share in the financing. Mounting a daytime drama from future he has just secured. The series, which is co -owned scratch is a massive undertaking. by Spelling and NBC, has a one-year commitment from "It requires the logistics of mounting a military

Men Behaving Badly, which wallows sics, packaged, appropriately enough, in Maybe, just maybe, one or two will be pretty successfully in its own brand imitation pink angora. bad enough to resurface in a few decades of political incorrectness, is kick- The collection includes Plan 9 From as bankable kitsch. ing off its November sweeps episodes Outer Space, widely celebrated as the sin - this week with an installment in which The house of American iconshas Kevin (Ron Eldard) tries to rescue Jamie linked with one of America's top icon- (Rob Schneider) from a case of head - makers-the Smithsonian Insitution has over -heels love. gotten itself an agent. Creative Artists The starting point for the NBC show, Agency will represent the Smithsonian on all fronts, from education and research to film, TV, new media and merchandizing. The museum just wrapped up its first nationwide touring exhibition to cele- The Backlot... brate its 150th anniversary, putting everything from moon rocks to Lincoln's which has drawn both viewers and critical hat on display. attention in its Wednesday 9:30 time slot, CAA intends to help further connect is a simple premise: men are slobs. To the Smithsonian to the public, and also to celebrate this notion, NBC is issuing Men establish a direct link to the entertain- Behaving Badly boxer shorts-appropri- ment industry. ate attire, the network suggests, for opti- Here's to the worst: Rhino salutes "This is a great opportunity for the mal viewing of the show. the fuzzy filmmaking of Ed Wood Smithsonian to come,center stage before The promotional boxers have the an ever -widening audience," says the show's title in blue stamped all over the gle worst movie of all time; Glen or Glen- Smithsonian's Marc Pachter, who with white background. The "y" at the end is da?, which explored Wood's own cross - CAAs Bruce Vinokour will serve as co - etched in red and is barely hanging on. dressing proclivities; and Bride of the directors of the venture. But then, at times, aren't we all? Monster, starring an aging Bela Lugosi. Spoken like a true Hollywood veteran. Tim Burton popularized the 1950s In support of failing upwards:Rhino, worsterkind in his film Ed Wood, starring From the November 'Bun',worth not- which has made a name for itself repack- Johnny Depp and Martin Landau, who ing: Hollywood personal assistants have ing nostalgia on records and videos, is at won an Oscar for best supporting actor organized. The Association of Celebrity it again. Rhino's home -video division has for his characterization of Lugosi. Personal Assistants (ACPA) has 250 mem- just released a special box -set edition of The Wood video pack should give new bers. And in true Hollywood style, anoth- the greatest worst films with a collection hope to TV shows that are being er 500 wannabes subscribe to the ACPAs of three of filmmaker Ed Wood's clas- slammed from all sides this season. newsletter, The Right Hand. "Dinotopia!" Septemberoos-,Page 7o 48% of Smithsonian readership:

Baby Boomers (Age 30-49 years)

Just what you weren't expecting. Smithsonian M aga i wungsmithsonianmag.si.edu PAGE 20 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

HOLLYWOOD

campaign," says Levin. "There's huge construction,storylines around families and family rivalries, Sunset there's an enormous amount of lighting, tremendous Beach is about young singles and couples who have been casting, wardrobe problems. It's not like prime time, drawn to the town, and the relationships that emerge as when you see life in a kind of episodic way. Daytime isthe action unfolds. The producers also created an under - an endless stream of programming that, once it's lying mythology about the town as a place where one can begun, can't be stopped." find true lave. "We loved the idea of creating a town and Ohlmeyer puts the production investment alone at making the town a character," says Guza, who is cocre- ator and head writer. "[With] Sunset Beach, you get to create this world and these charac- "There hasn't been a successful soap launched in 10 years,says ters, and then you get to screw up their lives." Sunset Beach is being written at a faster pace than traditional daytime dramas. It's a Ohlmeyer. "With Aaron's touch...we think it's worth the effort." delicate balancing act to move action through each episode without losing the audience. "We about $50 million. "Then there's the cost of launch, would love it if people watched five days a week, but they advertising and promotion- it's a major commitment on don't," says Tomlin. Three days is more typical. "We have our part," he says. "With daytime, you're not really going to make certain they're able to pick up where the story to know anything concretely for 18 months. I feel we're left off and that it hasn't moved so rapidly that they can't very much on track. We've done this in a really organized figure it out." way in terms of laying out target dates, scripts in by here, The show is also being designed to allow room for cast in place by here, task force working on clearances... cameos by big -name prime -time stars. Spelling wants to to this point we're right on schedule. That still doesn't give viewers as compelling a reason as possible to tune in change the pucker factor." to Sunset. "On top of needing to have a terrific show, you NBC was initially looking at four ideas, Spelling's idea are fighting against viewer habits that are long, long among them, for a daytime ingrained," says Levin. "It is very dif- soap. Spelling's concept origi- ficult to change the loyalty of the nally was loosely defined as daytime viewer, and we're talking "Melrose Place at the beach." about shows that have been on for 30 When they began to look seri- years. That's one of the reasons we're ously for a title for the new targeting young viewers-they're the show, Spelling ran a title con- most available and the most flexible test in-house. The winner in their viewing habits." would get $200. There were Then there is the station lineup. dozens of suggestions, but the Affiliates exert their independence most serious contender, Never far more in daytime than prime time. Say Goodbye, came from an NBC says that Sunset is cleared on unlikelysource:Viacom y 85 percent of its affiliates; the net - chairman Sumner Redstone, Ill work expects to reach 90 percent by who suggested it during a din- the premiere. With the cast now in ner with Spelling. tplace and the first rolls of tapes being "I loved the name- it says Q produced, the network knows that romance, which this show is stations that are wavering at least will allabout,"saysSpelling, have something concrete to see. whose company is part of "Will we get sufficient cover - Viacom. But in testing, view- Riding to the rescue? Spelling's age-that's a constant battle," says ers were drawn to the "beach" show could lift NBC from 3rd place Levin. "Will the local affiliates elect motif more than anything to air the show in desirable time else, Spelling says. slots that will afford us the best opportunity to be sam- Executive producer Gary Tomlin (Santa Barbara) pled? These are things we are lobbying for but ulti- and Robert Guza Jr. are the people on the front line of mately we don't control." the creative side of Sunset Beach. The initial groundwork Spelling and NBC executives hope that Sunset Beach on the series was done by Chuck Pratt, who was an exec- will be scheduled to follow Days of Our Lives, which has utive producer on Melrose Place, and Guza, whose work made a dramatic turnaround. "Over the last 18 months everyone knew from Spelling's Models Inc. Together they with that show, it's been unbelievable, going from being wrote a nearly 400 -page bible outlining Sunset's premise, in the middle to the top," Ohlmeyer says. "If we can get characters and storyline. Spelling remembers the bible that kind of performance from Another World-and we for Melrose Place being closer to 40 pages. think we're finally on the right track there-with Sunset

Unlike most daytime dramas, which tend to build theirBeach we could have a solid three-hour block."

Intellectual. Sophisticated.Bitchin

"Here Come The Bladerunners" September 1995, Page 6p Education of Smithsonian readership:

81% college educated

Just what you weren't expecting. Smithsonian Magazine www.smithsonianmag.si.edu PAGE 22 http://www.mediaweek.com November 4, 1996 MEDIAWEEK Back in The litindi When the election is over, the FCC chairman plans to launch a

campaign of his own: Activism in Media By Alicia Mundy

hat a difference a day political candidates. He then attacked what he called makes, especially in the "liquor companies" for breaking the 50 -year -old volun- life of one Reed Hundt. tary ban on distilled spirits advertising on TV and After laying low through radio. At the same time, letters were dispatched from most of this political sea- Washington to four TV outlets in Texas and New son, Hundt, on numer- Hampshire and to the Telemundo Group in New York ousfronts, has drawn saying ominously that the FCC "is in the process of what George Bush would gathering information about [liquor] ads" that they call "a line in the sand." On these fronts, Hundt, "Vlad aired. (In Washingtonese, this is called "fact finding," the Impaler" to the communications industry, basically which is the first step in an administrative law pro- has issued a warning : Activism is in at the Federal ceeding). Meantime, back at the National Association Communications Commission, the organization of of Broadcasters office in Washington, staffers were in a which Hundt is chairman. dither over Hundt's stunning decision to reopen the On a chilly Monday morning in Boston last week, supposedly settled issue of a technical standard for Hundt, speaking at the annual confab of the American High Definition Television (HDTV). Frothing that Academy of Pediatrics and flanked by Rep. Ed Markey Hundt had unfairly allowed Bill Gates and Microsoft (D -Mass.), spoke words that will surely strike fear in to insert themselves into what was considered a done the hearts of many, "The impact of popular culture on deal on HDTV, NAB officials, as well as Neil Braun, kids is, of course, at the core of my job description." president of NBC News, stormed the FCC late Mon- Hundt proceeded to list areas in which he intends to day only to be greeted and dismissed by Hundt's gen- make progress: educational TV for children, TV vio- eral counsel, Julius Genachowski. lence ratings, closed captioning, TV in the public inter- Finally, having arrived back in Washington after his est (he wants to set aside at least five percent of the speech to the pediatricians, Hundt, in an interview with capacity of new media such as satellite and digital TV Mediaweek, happily revealed that on Oct. 22 he had for public interest programming) and free TV time for met with Bob Pitofsky, chairman of the Federal Trade \111)1 \\VII K No\ 11 I Ci1.1,-mt, \\%, r1,.11,i\\ ek:k PAGE 23 SOME MILDLY unsettling QUESTIONS

TO ASK YOUR

MARKETING PEOPLE. 1. What was the ROI on this year's ad campaign?

2. How much of the total media budget is being wasted on non -prospects?

3. If, say, 80% of revenue comes from 20% of customers, how targeted is our advertising?

4. Is mass media really the most efficient way to talk to existing customers?

5. Can you prove it?

After you've asked these questions

and quieted the room), you may want to

suggest a way to make your advertising

budget work harder. Make direct mail part

of your media mix. It's simply the most

effective way to reach the right people with

the right message. And with proven results.

Next, you may want to ask your marketing people to ask your ad agency a few tough questions.

'W.UNITED STATES DIRECT MAIL DELIVERS _.. POSTAL SERVICE®

C 1996 U.S. Postal Service PAGE 26 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

Commission. The subject was "their mutual concern" informal poll of the American people" shows "they about liquor ads on TV. If the Association of Nationalthink we don't need [liquor ads]." Advertisers and the American Association of Adver- When told that sources in the ad industry say that tising Agencies were counting on a jurisdictional battle Seagram's Chivas sales have increased in markets between the FCC and FTC over TV liquor ads, they'dwhere the ads have run, he says slyly, "Oh, then better brace themselves-joint action is the more like-advertising works." He chuckles, making the unspo- ly outcome. "Reed and Pitofsky working together-ken point that protests that TV ads don't really that's got to be the ANAs worst nightmare," laughed entice buyers are bogus. an FCC spokesperson. Allied with Pitofsky and the FTC, Hundt intends There is safety in numbers, says the adage. If that's to box the liquor makers into a corner. "I've talked true, then Bill Clinton's numbers in recent polls mustwith Bob Pitofsky...and I don't think our jurisdictions are in conflict here." And if advertisers are looking for other ways out, Hundt's already

I "Every commissioner, every staff member, should ask with been at work on the Hill. "I've talked with some Congressional leaders," he adds. "I have not been in touch with all of them. respect to every decision-what is the public interest?" But, as soon as this election is over, I intend to be." It makes some on Capitol Hill and have made Reed Hundt damn near untouchable. in TV long for the good old days when Hundt's polit- Hundt, chairman of the FCC, has been (choose one, ical clumsiness would trip him up. Not anymore. depending on your political leanings) A: Fulfilling the Hundt then turns to the issue of the day, the mandate of the FCC to guard the public interest; or B: HDTV standard. "We should include the computer Taking his social philosophies into areas where theindustry in the standard." And "They're happy to FCC doesn't belong. Either way, the crusader with the have someone be part of that process," he adds, mean- boyishly innocent grin is becoming what is politely ing, of course, Bill Gates. called an Empire Builder. And in the current political Ahh, Bigfoot Bill as the NAB sees him. That's climate, he can and will get away with it. It's only abetter than what they think of Hundt: The matter of weeks before Hundt will show up for workAntichrist. The latest battle between the NAB and in a T-shirt that says, "I'm an Activist-Get Over It." the FCC, and more specifically between NAB Pres- Don't ask Hundt to apologize for his increasingly ident Eddie Fritts and Hundt, is the HDTV stan- pro -active stance. He'll tell you it's all in the rules. In dard over which the NAB and more than a few his speech to the pediatricians, he stated, echoing a ral- members of "The Grand Alliance" feel betrayed. lying cry not heard since Eugene McCarthy was run- For eight years various communications experts and ning for president, "Every commissioner, every stafflawyers had worked on HDTV, and they had includ- member, should ask with respect to every decision-ed companies such as Apple, IBM and Digital in what is the public interest? What do the American their work. Last October, at the last meeting of the people want and need from us?" He's no less forcefuljoint development commission chaired by commu- in the interview. On reviewing the appropriateness ofnications attorney and former FCC member liquor ads on TV, he says adamantly, "Americans sup- Richard Wiley, a brand new member showed up as port [the ban] 100 percent...The President has askedHundt's guest. It was Microsoft. The situation went downhill after that. In November, 1995, the commission "I've talked with [FTC chairman] Bob Pitofsky ...and I don't presented a compromise proposal that included both interlaced scanning and progressive scanning technology, thereby try- think our jurisdictions are in conflict here." ing to meet the needs of both the television industry, which had previously agreed with Seagram to withdraw the ads." Does he think the move the computer makers on a standard, and the sudden by the Seagram Company is intended to lead to limits new player, Microsoft. Hundt waited until May to on beer commercials on TV, thereby leveling the com-bring the matter up for adoption, and then swerved petitive field among marketers of inebriants? "I've had sideways. He had been reluctant, his staff says, to people suggest that there are sinister ploys afoot, butendorse a standard. That's news to us, say some based on [what I know of] the Bronfmans, I rejectmembers of the HDTV coalition, which thought it that." In fact, he refuses to get drawn into the issue of had a standard six months earlier. In July, Hundt beer advertising. "That's a red herring. The new thing issued a statement saying, in effect, that no standard is the liquor ad-let's not get distracted." was necessary. The coalition was flabbergasted. Getting the liquor makers to stick to the voluntary Wiley, who has been working with the coalition, ban on TV ads might be difficult, he admits. But "my explains that precious time is being squandered Without it, you'resimply Here itis in black sections, for example, and white: The most not covered. reach more investors desirableaudience and top managers on the planet makes it a point to see what than eventhe leading business magazines.* there is to see in The New York Times, every So the only way people won't see you in single day. And respond toit.They know The Times is if you aren't there to begin The New York Times covers their world with. A classic case of barking up the like no other paper. From travel to tax wrong tree. Call Dan Cohen, Senior VP., reform, from Deeefense! to the Dow. Advertising, at 212-556-1493 to make

The weekday and Sunday business your message a part of The Times.

ghe xetty fork ?tunes *Source: 1994 Mendelson Affluent Study. http://www.nytimes.com PAGE 28 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

while technologies are being adopted in Europe. Ness, has urged the coalition and Microsoft to agree The danger is that the European technologies will on a standard and get back to the FCC by the end become the de facto standard while the coalition of this month. This is not likely. bickers with Hundt and Microsoft. "I think it's So, if the polls are correct, and the Clinton Admin- important that the commission [FCC] set the stan- istration sweeps into a second term with Congress dard here, and I hope that the commissioner willbehind it, the media industry will face an FCC that move this matter along...and it's going to involvehas the backing of the president, the unconditional compromise," says Wiley. He believes that Hundt is support of the vice president, and the total commit- likely to sit on the matter until April. "I thinkment of Ed Markey, who would become chairman of they-the NAB and the broadcast industry execs-the House Subcommittee on Telecommunications. have got to put pressure on the FCC," he says. All politics aside, such a vision involves radical And if that doesn't work, the industry will have change from the FCC's course over the past 20 years.

to appeal to Congress. One commissioner, Susan And that suits Reed Hundt just fine.

statement attributed to Downey in the Post's report. Below the Beltway. IN The Post has routinely published detailed stories about politicians' pri- re Washington media is buzzing extensive inquiries beginning in vate lives in recent years, including about The Washington Post's August, Washington Post reporters the life of Bill Clinton. recent revelation that it withheld a confirmed Dole's relationship with High-level reporters and editors at story about Bob Dole during the the woman, who still lives in the the Post were divided on the decision height of the campaign season. Washington area." The story went on to hold the story at the time the deci- Nowhere is the buzz louder than say that in early October, executive sion was made. Particularly in favor inside the Post. editor Leonard Downie had decided of running the story were several The affair first came to light on women, who contended that a reluc- Oct. 24, when The City Paper, the tance to print this was a case of "guys leading alternative newsweekly in protecting guys." Washington, revealed that the Post One editor assigned to election had sat on a story concerning a coverage said, "I don't understand the long-term extramarital affair Dole calculation here. I mean, I don't had had back in the 1960s. think we should have made a major Two days later, on a Saturday, story of it, or played it up. But it is the Post ran a lengthy story on the part of his character. We wrote a campaign, which began on page 1. huge piece on how his first wife didn't The story jumped to page 16, even know he was divorcing her." where it included a report of how Then he added, "I think it goes to Dole had lost his temper at a rally the culture here...[Dole is] really in Houston. Toward the end the part of the Washington crowd, more piece, there was a report that than Clinton," he said. "I think that someone had shouted out a ques- Len just felt uncomfortable dealing tion to Dole about an item in the with sex when it's one of the guys New York Daily News saying that Were Post editors protecting we've worked with so long. You he began a long-term, extra -marital Dole as "one of their own?" know, an 'insider.' And you know we affair in 1968, four years before his hate to go messing in the bedrooms first marriage ended. The piece also not to runit. of one of our own." mentioned that The National Enquirer "After completion of our reporting Steve Carr, Editor of The City was preparing to run a similar story. and extensive discussion with senior Paper, said, "What really bothers me The Dole campaign issued a terse editors and reporters, I decided that about the decision to kill the story statement that didn't deny anything the information we had about this was that reporters were saying, 'They but noted that the Enquirer had personal relationship 28 years ago was can't run a story like that at this point recently "published stories on deep- not relevant to Robert J. Dole's cur- in the campaign-it would be like sea diving monkeys and a cross -dress- rent candidacy for President and did clubbing a baby seal.' It was [the ing school teacher." not meet our standards for the publi- press] deciding that it didn't want At this point in the article, the cation of information about the pri- Dole writhing on the ice, instead of

Post exploded a tiny nuke: "After vate lives of public officials...," said a just reporting the news." TECHNOLOGY - LANGUAGES BUSINESS HEALTH THE FOUR BASIC FOOD GROUPS FOR YOUR BRAIN.

In a television world dominated by eye candy and packaged entertainment, here's a nourishing exception: JEC Knowledge TV

Knowledge TV reaches 25 million U.S. households in more than 9,000 communities, where it helps motivated adults learn foreign languages... get more out of their computer... excel in business presentations and career choices... find ways to live healthier. Stuff they'll learn today - and use tomorrow.

What's more, Knowledge TV delivers the highest concentrations of upscale, educated adult viewers 18 - 54, compared to other basic cable networks.

For smart national advertisers, that's not only food for thought, it's opportunity knocking.

Knowledge

rrFormerly Mind Extension University UNCHAIN YOUR BRAIN For advertising/sponsorship information, call Eileen McKnight at 312/751-3451. Announcingson) waiting years KIPLINGER'S LANDMARK JANUARY 1997 HALF -CENTURY OF PERSONAL FINANCE JOU Our special 50 -page com- America's finances have changed. memorative section will high- Present trends that will shape the next light the financial milestones, 50 years. Tell what the experts think our heroes and scoundrels of future holds. And much more. those years. Show how This will also be our important

7,.Camxte 0-1)icAqo ITekm pettcyDINEA'IS 'thing you've been or.

ISSUE WILL CELEBRATE OUR FIRST NALISM. AND WHAT A TIME IT'S BEEN! Annual Forecast Issue, with the regular comes around every 50 years. kill lineup of columns and features. CALL KIPLINGER'S ADVERTISING Advertising in this landmark issue DIRECTOR, ROGER STECKLER, AT closes November 15. Don't miss this 'I -212-852-5629.Or contact your local chance to be a part of history. It only Kipl uger's representative. PAGE 32 http://www.mediaweek.com November 4, 1996 MEDIAWEEK Cable TV By Michael Biirgi

among 25 pay -TV channels, 18 special -interest services such as The The company is A New Tonic for TCI Golf Channel and Turner Classic Movies, 40 digital (audio) music The doctor, it seems, is back in. John Malone, the president andchannels, 37 enhanced pay -per - moving high-tech view channels with half-hour start ceo of Tele-Communications Inc., has been on the stomp times and addressability by remote recently in an effort to convince Wall Street of the wisdom of (rather than phoning in the order) gizmos such as on top of 77 basic cable networks. TCI's new strategy: Meet the enemy where the enemy is. TCI The question remains whether the majority of consumers even has shifted from competing with a phalanx of telcos, broadcasters and cable modems to want the level of service offered by Bill Gates to dealing with the enemy of the moment, Direct Broadcast DBS. Since 1994, when DBS service began, almost three million the future and Satellite. At first, Malone's prescription caused a rash, as the stock pricehouseholds have signed up for it. The DBS industry hopes that that of the company fell to less than $12 per share on Oct. 24. As of Oct. 29, number will increase to 20 million concentrating on TV the price was back up to $13 a share and seemed to be headed north. by2000.However, growthhas slowed this year, and those projec- TCI, along with other cablephone companies have stumbled in tions might have to be scaled back. operators, has been blindsided bytheir efforts to get into the TVIn that case, maybe the old-fash- the popularity of DBS services, business, which has given TCI the ioned, coaxial cable system is all which in aggregate have signed upbreathing room it needs to concen- anybody wants after all. nearly three million homes. What trate on DBS. DBS offers over cable is more cable than cable can deliver, The City Politic i.e.,more networks, more digital music, more movies A Matter of Access, and a better picture-in most instances for a lower monthly Part XXXI fee. So rather than building If the slugfest among News the TV system of the future, Corp., Time Warner and the ala Time Warner's failed Cityof New Yorkover Full Service Network, Mal- whether the Fox News Chan- one has decided to operate nel will ever be carried by the the TV system of the pre- city's largest cable system has sent-low-tech but with plen- any significance beyond New ty of choice. (TCI also is in York's borders,itis in the the DBS business, via its stake area of public access. For the in Primestar, the No. 2 DBS uninitiated:TimeWarner provider behind DirecTV). won't carry the Fox Channel, At least for the near term, the and New York Mayor Rudy company is scaling back its Giuliani wantstoputthe costlyupgrade ofphysical channel on one of six public - plant to accommodate blue- access outlets the city con - sky services such as cableMalone is getting TCI's focus backon trols. The matter is now in modems and telephony. TCI the core business: television. court. Art Harding, a partner is instead going to concen- at Fleischman and Walsh, a trate on delivering television. It will "Iagree with them competitive-Washington, D.C.-based law firm, thus roll out digital set -top boxes, ly on the DBS issue," says Riely. "If is rootingforTimeWarner, which more closely compete withTCI offers digital boxes for a cou- because if the city wins, the very DBS, instead of offering new ways ple of bucks a month," at least TCI existenceofpublic -accesscable to access the Internet. can compete more effectively. could be in jeopardy. Says Harding, Mark Riely,aprincipalof It's already happening in Hart-"The case could create...an incen- Media Group Research, is ford, Conn., which is now the pro- tive for channels to make deals with impressed with the change in strat- totype for the TCI system of the City Hall." That's not what Con- egy. He points out that TCI isnear future. On TCI's Hartford gress had in mind when it mandat- banking on the fact that the tele- system, subscribers can now choose ed the channels in 1984. E Mover. Shaker.

How do you reach the Internet's most affluent consumers?

Barron's Onlinedoes it every week by giving them market intelligence they can't find anywhere else. The kind of reliable and timely information that has made Barron's the world's leading financial weekly. Our unique blend of news, analysis and commentary keeps investors on top of the markets and ahead of the trends.

For advertisers, Barron's Online means exposure to affluent readers who expect the best in everything they buy. Our subscribers are your prime target for everything from cars and clothing, vacation and leisure activities, to computers and home entertainment systems. And, of course, financial products and services.

Don't overlook the Internet's hottest new address: www.barrons.com. Call Jeff Meyer at (212) 597 5928 to get your advertising message to all the right people.

BAR&ONS OnlineSM

WHEN IT COMES TO CONTENT, WERE KINGTM Whose lipswear 1/3* of the lipstick?

It'son the lips of women 50+. They buy one in every three lipsticks. And they buy the foundation and moisturizer to go with it. If you're suffering from share shock, talk lipstick to 50+. Callup Steve Alexander at Modern Maturity,0 haTtilifFM 212-599-1880, and up your share! 00! MERS THE BABIES FACE FIFTY

LOAM_ MAYON MIA A srai,. 1I IN AAM OA MO M OMAN .1-YVYY4 %MY AIM Mono me mow pro* .1 loch lormAl ko nom who me. to lea smyfm and ploong anydon. to anybody anymove . d dcy W.,* ...... p.... do, Low smome ammemod Ida My and pomon - anytlyng io royal( I pm * "ammo a, Sly' na ta, nyoe11. mamma..

Modern Maturity. Anew face. Anew voice. Anew market.

*1995 SMR8 November 4, 1996 MEDIAWEEK PAGE 36 http://www.mediaweek.com Magazines By Jeff Gremillion

'Art Et Auction' Redesign Bringing the Masters, Brand -conscious Merchandiser Mart The magazine business' current fascination with brand -build- And Much More, publishers are shop- ing is bringing new outside talent into publishers' executive To the Masses suites. High-ranking managers from the packaged goods,Art & Auction, which calls itself "the ping for marketing Vanity Fair of the art world," has a retail and merchandising fields are signing on to lead maga-new look and a broader editorial reach, reflecting a shift in the art zines' efforts in franchise development. The senior marketing offi- and promotion market, says publisher Jill Bokor. cials at brand leaders such as Reader's Digest and Time Inc.'s Sports"Suddenly, our readers stretched beyond the wealthy collectors," execs from outside Illustrated, for example, have years of development experience in oth- Bokor says. "We noticed a lot of first -timers looking to buy that first er industries. In the last few weeks, PlayboyEnterprises and the New etching or portrait." the magazine biz York Times Co. magazine group have brought in top executives Recent movies like I Shot Andy Warhol, Surviving Picasso, and Bas- with merchandising backgrounds. Playboy ceo Christie Hefner. quiat, a biopic about the late New "There seems to be an interest "I have real experience in brand York grafitti artist, indicate there is among publishers inattracting building," says Perkins. "I know a greater interest in art as pop cul- marketing and promotional experi- how to exploit a brand and make it ture, particularly among young ence from other industries," says grow. Today, the brand Playboy is people. "There was a boom in col- Jim Guthrie, executive vp for mar- much bigger than just publishing. lecting in the '80s," says Tony Are - keting development of the Maga- It's about products. It's about addi-fin, Art & Auction creative director. zine Publishers of America. "I "Then the stock market crashed don't want to suggest that we don't and the art world crashed right already have that talent in our own behind it. It's coming back now, ranks. Some magazines have been and there's much more pluralism. doing this for years. We wanted to look at a broad range "But, as industries, packaged of collectors...to have the entire goods and retail have been very art world become our franchise. mature, slow -growth, highly frag- We still cater to our core audience. mented," adds Guthrie. "They have But we want more readers, younger been forced to grow by producing readers." line extensions for decades. The Arefin says the newly rede- magazine industry has just come to signed Art & Auction will continue this advanced stage." covering the "old masters" and The Times' magazine unit, pub- Perkins: From Klein to Playboy offering advice to readers who col- lisher of titles including Golf Digest lect works that cost $1 million or and Snow Country, hired Kennethtional channels of distribution-more. But the Magazine Publica- Watson as its new vp and consumer cable TV, video, the Internet. It's tions L.P. title, which publishes 11 marketing director. Watson came about broadening your relationshipissues per year, will have a newsier, from Kmart Corp., where he waswith your subscribers." less exclusive feel, with a mix of executive vp for marketing and prod- The new vp says Playboy is a items accessible to the new breed of uct development. And Playboy, one brand with "global potential," and collector-those who buy art in the of the most recognizable brands in that international licensing will be $5,000 range. all of publishing, has hired as execu- among his top priorities. Perkins The redesign features a new tive vp of marketing and corporate says that basic line extensions- logo, new departments and more development Robert Perkins, former "putting the rabbit head on other "contentious" features, Arefin says, senior vp of licensing and marketing products," such as Playboy clothessuch as a piece in the November for Calvin Klein. and the recently launched Playboy issue that questions the artistic Perkins "brings to Playboy an cigars-will continue. judgment of New York's Metropol- abundance of experience in working "This is an exciting time for this itan Museum of Art. Art & Auc- with brands, as well as in direct mar- business," Perkins says. "It's a time tion's rate base is 30,000. keting, creative advertising and inter- when great brands can get even big- Art & Auction's competitor, the national product licensing," saysger and greater." independently owned, 95 -year -old , ?r fru i,r,f .*4 ,W,I11111, AUEr From the files of SOFTBANK Interactive Marketing Inc.

I NI 0DAYS Z ERO-TO-11-1-MILLION U.S.A., INC. CLIENT: TOYOTAMOTOR SALES, Manager, Toyota June Okamoto,Interactive Marketing http://www.toyota.com for the promotion to drawgreater awareness OBJECTIVE: Launchan on-line time -sensitivenational in with allother media in a new ToyotaCamry. Must tie campaign. Camry during atwo-week 14 millionimpressions for the new plac- PLAN: To achieve Media SalesGroup recommends SOFTBANK Interactive a primary promotion window. on theInternet via Yahoo!, ing a sweepstakesbanner advertisement simply fill outSweepstakes Entry engine of massappeal. Viewers Internet search Toyota Camry. Form online for achance to win a new impressions perday. Goal site averages morethan 1.5 million RESULTS: Client in only tendays. of 14 millionimpressions reached SOFTBANK wasable to lock inthe "Timing iseverything. of the CLIENT COMMENTS: coincided with thenational launch dates for thepromotion onYahoo! which We achieved ourgoal of new 1997Toyota Camry. with over heightening awarenessfor the Camry Internet." 14 millionimpressions on the NOTES: There's areasonSOFTBANK Interactive MarketingInc. places 40% of the ads incyberspace. /First to pioneer Web marketing. methods of Web I Launched innovative advertising thathave becometoday's industry standard. I Represent NBC.com,AT&T Business NETSCAPE, YAHOO!, Network, PLAYBOY, the biggies iGUIDE and ZDNet and more, heavily of the Web'smost popular, trafficked sites. SOFTBANK MediaSales Group provides advertiserswith a multitude of ways to reachthe best intargeted, Internet demographics. SOFTBANK is theworld leader in Internet AdvertisingSales.

Call us, in Los Angeles at 310.727.1230 or New York at 212.378.0500. Or e-mail us at [email protected]. And for even more information and case studies, please visit our Web site at http://www.sirnweb.corn SOFTBANK Interactive Marketing Inc. Ask us about our Foundation Buy, a new approach to buying media on the Web MEDIA SALES GROUP that's likely to change the way you strateg,ize forever. PAGE 38 http://www.mediaweek.com November 4, 1996 MEDIAWEEK Magazines

ARTnews, over the summer made Must -Reads some editorial changes of its own in '50 Beautiful Guys' an effort to attract more with -it A subjective compen- readers. Among the changes: a new Y114 Hunks dium of praiseworthy "WebSight" column covering the articles from recent intersection of online technology Under the Tree issues: and art. The 11 -times -per -year YM is where the boys are "Seasoned Rites." ARTnews has an average paid cir- thiswinter. The G+J Patrick J. Dunne's essay culation of 73,000. book's December/January on Southern holiday issue, due Nov. 26, will traditions-with pictures lead with its second annual by Charles Walton IV- Looks Like, Reads Like... "50 Most Beautiful Guys in the November/ in the World" list. "This is December Southern Let Us Now Praise Sitting pretty: Scott Wolf of TV's like our Fortune 500," says Accents Party of Five, one of the YM beauties YM editor Christina Fer- 'Vanity Fair' rari. "This is our end -of - No dubious achieve- Art & Auction isn't the only title Vanity Fair" in Memphis' The Com- the -year holiday gift to readers." ment: Boston's first that is invoking comparisons tomercial Appeal. Wired was dubbed This year's list includes some annualGolden 'Markey Conde Nast's Vanity Fair these "a computer geek's Vanity Fair" by regular suspects: Brad Pitt and Awards (November), days. A while back in this column, Columbia Journalism Review. Worth Matthew McConaughey, for two. a witty roundup of Los Angeles Magazine editor Mi- is "the Vanity Fair of personal fi- There are some unknown, uh, screwups and shenan- chael Caruso described his booknance," according to an industry cuties in there, too, such as soap star igans in Beantown as "part Vanity Fair splash." Natu- trade magazine. And Si magazine, Diego Serrano and model Thom Richard Smith's"Do rally, Vanity Fair keeps track of said USA Today, is "Vanity Fair with Gwin. "This is a great break for You Remember the such flattery-here are some oth- a Hispanic twist." some of these guys," Ferrari says. Last Time You Made er recent examples the magazine Mitch Fox, publisher of the YM publishes 10 times a year; its Lou.?,"November has collected: Conde Nast monthly, can't resist total paid circulation is just under 2 Cosmopolitan. Warns Hachette's George was called the obvious comment about themillion, according to ABC. That Smith: It's been too "the Vanity Fair of politics" in the comparative compliments: "Try as makes the title second in the catego- long if to you "kinky sex Chicago Sun -Times; David Lauren's they might, there's still only one ry behind K-III's Seventeen, which

means a threesome: Swing was described as "a young Vanity Fair." has total circ of 2.3 million. you, Ben and Jerry." =Mk GO SECONDS WITH..

and [writer] Peggy Noonan that the media has under - Maynard covered the Clinton "Filegate" scandal because of lib- Parker eral bias.A.I don't agree with that at all. We have Editor of Newsweek an investigative team on it now. When it comes to G.You're doing two issues this this kind of story, we in the press cover it with the week -your regular issue, and a same kind of tenacity, no matter who's sitting in the special post -election issue for White House.G.The last six months have been wild Thursday. Are you ready?A.We're always ready. for Newsweek First, there was Admiral Boorda's sui- This is a finely honed machine.G.Time has gotten a cide. Then Klein came out of the closet as Anonymous. lot of attention this election with the Dick Morris sto- Do you feel besieged?A.Running a weekly maga- ry What has set Newsweek apart this time?A.We zine is like a long baseball season. You shouldn't be have a superb lineup of people. And we have been surprised if there are a few bumps along the way. quick on the issues. Witness our cover [Oct. 28] on Q.You've caught a little grief over your recent light the Asian connection in Clinton's campaign financ- cover story on JFK Jr's new bride.A.It sold extreme- ing.G.How will you remember this election?A.For ly well. I've never believed that if everybody's talk- all the years I've covered these elections-two ing about someone, that's a good reason not to write decades now-this has been the most dispiriting. about them. We've got the whole spectrum of life to The economy's good; we're not facing any foreign cover, and we cover it. 0. Now that Klein has crisis. Dole hasn't managed to define himself as a announced he's going to The New Yorker, do you candidate. It hasn't been very exciting.O.On a pan- feel betrayed for having stuck by him through the Pri- el at the American Magazine Conference in Bermuda mary Colors scandal? Or is it good riddance to bad last month, [Newsweek columnist] Joe Klein con- luggage?A.The only thing I'd say is that our bench curred with [Time managing editor] Walter Isaacson is so strong, his leaving hardly puts a dent in it. SUPER SALES TEAMS RETIREMENT INVESTING S VSS FREE JACATIONS YOUR COMPANY THE VA.GA2INE FOP SMALL BUSINESS OWNERS JUNE/JULY006 3.6

4 WAYS YOU CAN MAKE MONEY ONLINE . hig.1 MAW%

tl 1i.1

NO UNDERLINGS.

NO MIDDLE MANAGERS.

NO SECOND BANANAS.

NO SENIOR VPs.

NOT EVEN AN HEIR APPARENT.

Your Company Magazine. Circulation: 1.25 million. All owners at small businesses. All key decision makers. All American Express Corporate Card Members. All a marketer's dream. For more information call Perry Gaa, Associate (Publisher at (212) 522-4829. Own the minds of the people who own thecompany.

Olio 7 11111110N

OF 01111 READERS SPEND

AN AVERAGE OF

63.2 Nouns A WEEK

IN W001 Sills,

WINIMESS CONFERENCE Rooms

AND NARAInteCHAIRS.

Can you think of a better place to advertise a cruise?

For over 7 million of our readers a year and spend around $1.8 billion on vacation travelers, look to The Wall around the world, the notion of fun has traveler's checks. In terms of cruises,The Street Journal. Climb aboard, we're become a foreign one. Argyle has re- Wall Street Journal reaches twice as many expecting you. placed sand; computer monitors have cruise travelers as BusinessWeek, Fortune For additional information, contact replaced the sun, and fresh air has been or Forbes,with 40% of Journal subscribers your local Wall Street Journal advertising replaced by the recirculated variety. going on more than one cruise in the past sales representative. Needless to say, they need a vacation. three years.* Making it the leading publica- Which may explain why over 18% of tion in its field group for this audience. THE WALL STREET JOURNAL. our readers go on 7 or more vacation trips So if you're a marketer looking for The World's Business Daily. It Works.

1995 Mendelsohn Affluent Survey Based On 4.6MM Readers; 1994 Journal Traveler. NAUGAHYDE is the registered trademark of Uniroyal Technology Corporation. PAGE 42 http://www.mediaweek.com November 4, 1996 MEDIAWEEK New Media By Cathy Taylor

that two multiyear deals are also included in that figure.) The ad fig- AOL answers the AOL: In SelfDefense ure includes revenue from the AOL Web site; some of WebCrawler, an How could $27 million in ad revenue pass through the AOL search engine; and the service doubting Thomases itself;but not GNN, the AOL still-fairly small marketplace of Internet advertising Internetaccess brand, whichis without anyone in the industry knowing about it?about to be merged into the AOL about whether its brand. Advertisers include AT&T, That's the question on the lips of many new media online -financialnetwork PCFN, Chase Manhattan, Citibank and startling ad salesexecs since America Online announced that it had booked that Reebok. Myer Berlow, the AOL much advertising business in the first 45 days of its new salesvice president in charge of the strategy, refuses to say if the com- claims are inflated. initiative. The initiative began in July, and AOL first went pub- pany isalso negotiating a long- lic with the number in September. Since then, much of the term ad deal with Procter & Gam- ble, as has been rumored, and also Is "no" enough? industry has been accusing AOL-off the record, of course-declined to specify how much each advertiser is paying. By the estimates of Forrester Research,thetotalnumber of advertising dollars expected in the 1996 marketplace is $80 million, with $200 million predicted for next year-meaning $27 million worth of business would represent a huge portion of the marketplace in a single set of hands. The Greek chorus of interactive media professionals saysitisvirtually impossible- unless AOL is using all sorts of outside revenue and counting it as ad money. On the Internet, such deals are common. Companies such as Netscape, which charges millions of dollars annually for certain prime linking opportunities on the site, consider that cash advertising revenue. Skeptics also wonder if AOL is also counting advertising on content sites that is sold by AOL. Even- tually some of the revenue must be given to the content provider where AOL's Berlow: The other interactive guys are just jealous the ad runs. But AOL throws cold water on of hyping the amount of its ad sales within the next two years, an ambi- all of these theories. "This isall figure. At best, say the execs, AOL is tious goal since in the quarter ending cash advertising from advertisers," using an extremely broad definition September it accounted for 5 or 6 Berlowinsists. AOL, a publicly of the term "advertising revenue" to percent of revenue. In comparison, traded company, doesn't appreciate give its ad sales efforts the aura ofMSN projected that its ad revenuethe sniping. Berlow claims the $27 success. Why would AOL want towould approach a more modest 10 million figure is bona fide and that put the best possible spin on itspercent of the network's annualothers are simply jealous of AOL's revamped advertising sales strategy? gross by the year 2000. success. "There is an answer to that, Because AOL has decided that The vast majority of the $27 and it's clear," he says of the skep- advertising revenue is key to the million in ad business will go to tics. "We have six million people in online giant's future financial health. AOL's bottom line during the cur- our system." The service wants advertising to rent fiscal year, which ends on June Berlow confirmed that AOL is account for 25 percent of revenue 30, 1997. (The company concedesconsidering offering up its popular THE NASHVII.LE NE'TWOR1:

\1996 Group W Satellite Coromonwannns. THE NASHVII EE NETWORK. INN and the INN logos are regtsiered service marks, aid WI ARE COUNTRY is a servrcemak, n1 HNC. Inc A GATIAKI) ENTERTAINM EN1: COMPANY PAGE 44 http://www.mediaweek.com November 4, 1996 MEDIAWEEK New Media

chat areas as sponsorship opportu- had already begun to migrate con- More Than Meets the Eye nities, although he says that no tent providers over to fixed com- deals have been signed yet. In fact, pensation schemes, it is unclear as Orb to Rep Sites for some advertisers'requests have to how that will affect the revenue exceeded AOL's inventory desires. of content providers that,until Travel, Movie Tix One major retailer offered to buy now,havebeencompensated While AOL has positioned itself the AOL welcome screen for sever- based on how much time sub-as the online media for the mass- al million dollars, but thinking that scribers spend in their areas. es, many other sites are busy carv- giving the advertiser that kind of In the near term, skepticism ing out niches intended to bring in prominence would overcommer-over ad revenue is expected to advertising dollars precisely cialize the service, AOL declined. persist until the company's next because they are tightly targeted. Berlowsaysthatthereare quarterly earnings report comesFour of those sorts of sites have three items included in AOL's ad out. AOL and some rivals havejust signed on with Orb Commu- revenue count: banner advertising, been criticized in the past fornications & Marketing, a New sponsorshipsandcustomsites hyping their membership roles. York-based rep firm that special- izes in merchandising across dif- ferentmedia.Thesitesare:

Site.lines etsceps: The Cagperelles thetrip.com, a site from the U S Ala West Media Group, for independent business travelers; loci.com, www.thecorporation.com partly owned by Barnes & Noble Were you fooled by a site called and devoted to a book -reading thecorporation.com, which claims to college clientele; the official site own the Internet? Actually, the site, run of the New York City Marathon; by a company called Cybernautics out corporation and MovieLink, a Web site devot- of Sausalito, Calif., aims Tx. couroawnom ps....3 gmtr edtogivingmoviegoers both 0. ow A...el Laren wade, Seen toev.rn ent Pgos al of as A ow Nora Asocr.tomaparlm Lbenceete e ten we market on Internet humor, under the Micaire about schedules and the ability to buy guise of an ultra -powerful corporation. tickets online. Our favorite section is "The !connect :ivality Control Employee "We really search for proper- Gallery," which offers cut -and -paste - Assignments tiesthat can offeradvertisers able taglines such as "Carpal Tunnel Weal et0.2.1-94 more than 'drop a banner here," Site of the Week" and "Made in the V 'TOE /WIC m lent)*eietempeett, says Laura Berland, Orb executive USA by Illegal Immigrants." vice president. Loci.com, the college -focused site, is an example. Offering students content such as built on behalf of some companies "I'm not going to say that AOL is College Bowl-style trivia games, such as PCFN. The custom sites not renowned for accounting cre- discussions on sex, and an ongoing could make the tallyrisefast. ativity," says Bill Bass, a seniorchat environment thatpits the According to one executive famil- analyst at Forrester Research and conservative National Review iar with AOL, special deals such as a sometimes -critic of AOL. But againstthegrassrootsliberal Oldsmobile's sponsorship of the even Bass concedes that such suc- Mother Jones, it is associated with nightly "Celebrity Circle" series cess might at least be possible. Barnes & Noble's 300 college could account for as much as $1"Do Ithink that between this bookstores, which are named for million annually. summer and next summer that the schools at which they're locat- Just as AOL is seeking to sellAOL could make $20 million ined. Now in its second year, and itself as the world's first onlinead revenue?" he muses. "Thatgoing through a relaunch, the site mass -media buy, it has been facing would be a stretch, but it wouldn't hopes to cross -promote advertis- increasing pressure in other rev-be unreasonable." ers through the stores themselves. enuestreams.Lastweek, it Meanwhile, AOL last week The trip.com site, which Orb is matched its online service com- hiredRobertPittman,best- alsorepresenting,focuseson petitorsbyofferingsubscribers known as one of the creators ofanother fairly narrow target: inde- $19.95 -per -month flat -fee pricing, MTV and its first ceo, to head apendent business travelers, who among other flat pricing options. newdivision, AOL Networks.have to or-who knows?-like to Because AOL built its business on That division, and another newbook their own travel reservations. charging for access time, historical- spin-off, AOL Studios, headed by"It's a whole concierge approach," ly those fees have been its main Ted Leonsis, were created appar-says Berland."You give it a per- revenue stream. While AOL ceo ently to counter MSN's aggressivesonal profile and it knows how to

Steve Case said last week that it content development plans. serve you." If you've been using "that other reference" you'll be pleasantly surprised how quickly you can access information with ours. ADWEEK'S new MAJOR MEDIA DIRECTORY brings e together all major media in one convenient source- and priced so you can afford to have your own desk copy. Contacting the media has never been easier! All key personnel and phone numbers are now at your fingertips. You'll find listings for major media in the top 100 markets for:Radio Television Cable Daily me Newspapers - plus the top 250 Consumer Magazines and the top 100 Trade Magazines. All this and national Networks, Syndicators, Sales Reps, Trade Associations, Ratings Organiza- tions and Multi -Media Holding Companies in one book. All listings are cross-indexed by geogra- WEEK phy, call letters, format, network, DIRECTORIES publisher, circulation and more. Backedbytheworldwide resources of MEDIAWEEK, no MAJOR MEDIA other reference offers such a DIRECTORY wealth of valuable information.

Call Toll -Free 1-800-468-2395 Ifit has to do with HOME AND FAMILY, it has to be in MEREDITH.

The Arey Family No one covers life at home like Meredith. We have over ninety years of experience. More than, fifty titles. And the marketing resources that mean only one thing. Results.

counliyHomeTRADITIONAL I rue.Blue HOME ,--,....213 Iui=.., kl

is ',-:... L.: Mitill PAGE 48 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

MOVERS

NETWORK TV The Media Elite NoreenHarrishasbeen promoted to manager of tal- BY MARK HUDIS AND ANYA SACHAROW ent relations for NBC Enter- tainment. Harris most recently served as adminis- possible domestic distribution by trator, NBC talentrelations, Name That Salesman fall 1998. However, unlike dur- aposition she held since ing the past decade, when Frank 1993...Angela Bromstad Leave it to implacable TV That Tunegame -show property. handled sales calls himself has been upped to vp of sales veteran Sandy Frank, ceo of New (sometimes threatening to lie miniseries and motion pic- Frank, whom some York-based Sandy Frank Enter- down in the station gm's office turesfortelevision,NBC industry watchers have tainment, has just partnered until a clearance deal was Entertainment. She had described as syndication's Willy with Quincy Jones' production signed), he says he'll use an out- been director of miniseries Loman, to come up with a new company (QDE) to develop a side distributor this time around. and motion pictures for tele- way to sell his longtime Name contemporary revival ofTunefor "I have been very active with vision since May 1994. international sales for some time, but I have no plans to CABLE get back into domestic sales," Larry Lieberman has been says Frank, who shoppedTune named vp of new business domestically during the late development and interactive '80s and is now pursuing deals forComedyCentral. He overseas. "Look, if I've joins the cable network from already conquered Mount TimeWarner'sPathfinder Everest, why would I want to Internetservice...JeffEd- do that again?" wards has been appointed Tune,which aired on the Detroitsales manager for networks (1953-54, 1974-75 Rainbow Sports Sales. and Jan. -Jun. '77, NBC; 1954- Edwards was previously vp 59, CBS) and then in syndica- and radio marketing special- tion (1974-80), has been sold istfor The InterepRadio in more than 70 countries, Store ...Bob Thompson has according to Frank. In fact, been named senior vp for he toots, it's the top -rated rights and acquisitions and game show in Russia, airing regional network operations on the Ostankino broadcast for Fox Sports Net. Thomp- network. Says Frank: "It's son had been senior vp of almost as big as caviar over regional network operations Frank (center, in dickie) and Tune contestants in his DIY days there."-Michael Freeman forLibertySportsInc... Dawn Tarnofsky has been named senior vp of pro- said no. GQ staffers even gramming and production 'GQ's Beckman, Phil Collins Compare Noses accused Beckman of booking for Lifetime Television. Richard Beckman, pub- host Kirstie Alley, the bash cele- Collins "because he looks like Tarnofsky joins from 20th lisher of GQ, called it brating the best in 11 culture me," Beckman says. Century Fox Television, "an interesting mingling and media categories was clear- Kirstie Alley had herself an where she was senior vp of of culture," particularly Barbara ly one of the spiffiest magazine unabashedly touchy-feely good creative affairs since Walters and James Brown hob- fetes in recent memory-even if time presiding over the festivi- 1994 ... Eric Egg leton has nobbing backstage. Culture coa- eight out of 11 awardees could- ties (she told the audience early been upped to vp of Discov- lescence aside, the made-for- n't make it. on that one of the reasons she ery Kids, a division of Dis- VH1 (air date to be deter- Beckman, by all accounts took the job was so she could covery Networks. mined) GQ "Men of the Year" (including his own) a striking "cop a feel"). So how'd she do? event at Radio City Music Hall Phil Collins look -alike, was According to theCheerssiren, TV STATIONS last week certainly was lavish. point man for the party. Back- besides getting close to the no - Steven Gigliotti, most With performances by Phil stage, after Collins' perfor- chopped -liver honorees, of the recently vp and gm of River Collins plus a list of celebrity mance, Beckman asked the pop 36 gorgeous -boy Armani models City Broadcasting's KOVR in attendees that included presen- star if anyone mentioned how roaming backstage, she grabbed (continued on page 50) ter Tyra Banks, honorees Mel much he "looks like Richard "25 out of 36 butts." Not a bad Gibson and Darius Rucker, and Beckman." Phil, surprisingly, percentage.-MAH MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 49

Elite Recording Ladies and gentlemen, don your headphones and light your doobies. Later this month, Margaritaville Records will release a recorded, dramatic reading -version of Hunter S. Thompson's classic Fear and Loathing in Las Vegas, featuring the ABC/Disney's Laybourne Takes the Cake dulcet tones of several modesty isn't a prerequi- light CityKids, an organization media favorites. site for a Sara Lee of young performers and artists Among those lending Frontrunner Award, (in their teens and early twenties) their pipes to the audio but Geraldine Laybourne has that gets kids "excited about recording, which was that base covered just the same. life," she says. "These kids have pressed to celebrate Laybourne, president of done the most amazing things," the written tome's 25th ABC/Disney Cable Networks, including educating lawmakers anniversary, are Wenner now joins media sister Kay about the effects of emotional Media's esteemed Koplovitz (ceo USA Networks) abuse on children. namesake, Jann as a recipient of the $25,000 Laybourne is proud to be in Wenner; ER newcomer award (the money is donated to a such high -caliber company: past Glenne Headly; charity of the winner's choosing), Frontrunner winners include Roseanne's Laurie which honors women whose "out- poet Maya Angelou and Metcalf; and The standing achievements make a Supreme Court Justice Ruth Bad- Simpsons' voice man difference in society." er Ginsburg. This year's awards Harry Shearer. Should Wenner piped up for Fear For Laybourne, the award will be presented on Nov. 13 at be quite a trip. and Loathing audiotape gives her the opportunity to spot- New York's Plaza Hotel.MAN

RADIO

1HE*I pcI igilrEgolAift mfolbgar ElrinfoRKTM Turn up the power with: National children's radio network Real-time audio on the Web Interactive telephone surveys and promotions

To learn more about the power of AAHS", call Rick Smith at 612.330.9519. PAGE 5(1 http://www.mediaweek.com MEDI AM/ EEK November 4. 1996

MOVERS MEDIA DISH

'The Jerusalem Report' Hosts Advertisers

Rainbow Sports Thompson joins Gannett ups taps Edwards Fox Sports Spano-Erdos

(continued from page 48) gramming.Shehadbeen Sacramento since March directorof news program- 1995, has been named vp and ming and executive producer gm of E.W. Scripps' ABC affili- of the feature unit since 1994. ate WMAR in Baltimore. Gig- liotti previously served as sta- PRINT At a breakfast for advertisers d 'The Jercaiem Report' at Ne Al York's Regency tion manager of KCBS in Los LoriSpano-Erdos,formerly Hotel, (from left): Deborah Kenai, vp 'LIR': Charles Bronfman, host Angeles from 1990-95 as well general manager of Gannett and 'TJR' co-owner; and Peter 2obuzzi, d lemur of adverisinj, Tourneau as local sales manager and Outdoor Network, has been generalsales managerof named USA Todaytravel 'WSJ' Fetes New Real'Estate Page WCBSinNew York from advertisingdirector.Spano- 1982-85. Erdos replaces Linda Mallin, who was promoted to director NEW MEDIA of international ad sales for David Miller has been named the publication. Spano-Erdos vice president of sales for the joinedGannettin1993 as AdOneClassifiedNetwork. senior vp of sales for the out- Previously,Millerhad been door ad division...Lee Wilcox senior director of sales and has been named director of client development for Tele- strategic sales and marketing PublishingInc. AdOne isa for Los Angeles. Wilcox had network of classified ads on been vp of marketing for fx the World Wide Web that are Networks...Elaina Richardson culledfrom approximately has been named editor of Elle. 200 print publications. Richardson, the former dep- On hand to launch "The Property Report,- the new 'Wall Street Jr irnal' page uty editor of the magazine, on business real estate published on Fridays, were (from len): Douglas Durst, RADIO had been managing editor of president of the Burst Organiza.ion, Donald /rump; Paul Ste Eer, ABC Radio Networks has pro- thetitlesince 1993.Before managing editor; Mrichael Wilson, 'joumair cllassified advertising director; and moted Merrilee Cox, a14 - joining Elle in 1990, she was a Dan Austin, vp and general marrkgor of the :Inurnar. year vet of ABC, to gm of pro- senior editor for Mirabella.

'Prevention' Party: All Aboard At the third annual Boat Party at Boom island in dltS &S1.11veys1996 Minneapolis: 'Steve Gianetti, 'Prevention' associate Rams butt heads to show off. In advertising we use quotes, bold type, and underlining (i.e. "Discovery Channel Latin America publisher, will Barb Moeller, Campnell Within Esty has been voted # I in viewer satisfaction again.")

oueru CHANNEL

LATIN AMERICA/IBERIA

Call Cathleen Pratt -Kerrigan in New York at 212-751-2220, x5I21 or Fernando Barbosa in Miami at 305-461-4710, x4211. Totallyexcitinghtallyscary.

Technology is changing marketing, Probably both. Return this coupon for complete details. Early registration $995. Pre -registration Is $1095 after advertising, communications, publishing anddesign at 1/24/96. Regular registration is $1195 after 3/7/97 and at the door. Check payable to ad:tech.97. a) an exhilarating rate, Call to pay by MasterCard, Visa, AMX. Phone 800-535-1812 FAX: 804-643-8376 b) a frightening pace, http://www.ad-tech.com e-mail: [email protected] c) both (if you're like most people). COMPANY NAME is about what your company can do with @d:tedi697technology. And about what you have to do. There are people who know where your business is going before you do.hey'll be speaking, conducting workshops and exhibit- ing at this one -of -a -kind conference in Chicago in March. TIIIE Featured speakers include Steve Forbes, Bob Herbold, and Guy Kawasaki. Hundreds of gurus, prognosticators, experts, specialists,

and exhibitors of the technological revolution. ADDRESS Even a cynic or two. They'll be here to help you find the knowledge and the courage you'll need to succeed-or maybe even to stay in business beyond 2001. Exciting thought: using technology easily, effectively, competitively, TREPHONE creatively, profitably.

Scary thought: falling behind, going in the wrong directioninvesting

too much in technology, or too little. WISH 10 ATTEND EXHIBIT SPONSOR Worry if your competition is here and you aren't. Register early to save iriol ley or secure choice exhibitor space. Listen, learn. Produced and managed by Be challenged. Change. Fear not.

Sponsors include: DIGITAL CITY ADviEcu ARTHUR Ell eNetGravitY1ANDERSEN Forbes CHICAGO MAGAZINES Chicago Tribune 01 the Chicago Tribune AAA:z 01Rome ij PAGE 52 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

MEDIA DISH EXTRA

Making Magazines Conde Nast held its third annual seminar on magazine publishing for young media planners on Oct. 25 at the company's headquarters in New York. Senior executives spoke to the group on an array of subjects including editorial content, creative direction, manufacturing, distribution, circulation and marketing. The day was capped off with a reception and "graduation" ceremony.

Photos by Lisa Crumb

From left: Steve Niel, Yung Er Rubicam; Leslie Barnett, account manager, 'Bride's'; Trish Lev ne, Airmirati Puris/Lintas Carol Campbell, advertising director, 'Bon Appetit': and Michelle Thorpe, luxury goods director, 'Self'

Naomi Katz (left), a media planner for DMBErB; and Judy Mooney, consumer from left: Tina Julian), ODB/Needham; Julie Pirkwater, beauty market manager, products director for 'Glamour' 'Allure'; Wanda Kato, Lome Er Partners/SMS; Jennifer Cole, eastern advertising manager, Conde Nast Group Sales; and Stephanie Zacharias, BBDO

From left: Michael Clinton, executive vp, Conde Nast; Catherine Viscardi Johnston, senior vplgroup sales and marketing, Conde Nast; Kathy Stevenson, Arnold Advertising; Orestes Carter, Ziccardi Er Partners; Mary Donahue Quinlan, Lee Doyle (left), serioi vp and group media director for Ammirati Er Puris/Lintas; corporate sales director, Conde Nast; and Tanya Onefater, FCB/Leber Katz Partners and John McCarus, ea.rorn advertising manager Conde Nast Group Sales Perfectionists Penny©Pinchers Procrastinators Primadonnas:

1.1)hat do they El have It's simple. HI eut an orthr LOOK in cyrnon? When there's re form and Feu us ..omposed film roar for error, no time fcr and a cob- 3r3of by noon. excs;e! and no budget fcr rash We'll delve ycui ob by nocn cha-c,e!, they all count on the next xlirEss lay. And Overt ight PressLeap. you'll loci ab>>Irtvly fabulois. GREAT Vie co four-color printing How do we &I it? We only b31-cr and faster than aiwooe print proiEs,3 (alai on our own e se th3y know. And we gnaw premium pcpe-s. From 500 to that ycu can only look agood 5,000 pEeS uF tollx 17 as pu- last job. That's why we plus blear_ A©d dice we near pr crni2 to deliver a perf3:ty combine Vaur oh, with any 2t1 prim( job within 24 hors In other, yar vcrk gets the bid, we guarantee it. attentiort de;e

the r

kr/1" If you'd like to look as great as your 4/C work, just give us a call: tr412 eiAcrel 212-675-2424

We'll be glad to give you an estimate and send you our free Papers & Pricing Guide.

OVERNIGHT PRESS LEAP IOVERNIGHT 2REMARKABLE 3SUPERIORID turnaround pricing quality

121 Varick Street NYC 10013 CLASSIFIED ADVERTISING/November, 1996 Page Cl

EASTERN SERVICES & RESOURCES

Minimum run for any ad is one calendar month (3,4 or 5 issues, depending on the month). inch display ALL ADS ARE PREPAID. Monthly, quarterly, semi-annual and annual rates New ads, copy changes, and cancellations are due by the fourth Thursday of the current available. Orders and copy must be submitted in writing. Mastercard, Visa, and American month for appearance the following month. RATES: $36 per line monthly; 5234 per half- Express accepted. Call M. Morris at 1-800-7-ADWEEK. Fax 212-536-5315.

ADVERTISING AVAILS ADVERTISING SPECIALTIES ADVERTISING SPECIALTIES Give your product away Unique Promotion - on television The PakTite T -Shirt! EINELIPP111 eza game -shows. Our X -Large, Heavyweight It's the ultimate in low-cost, mass PakTite T -Shirts are compressed exposure. We provide a complete service "The Advertising Specialty & Business Gift People" to all TV game -shows. Write for details. into this t package... Compressed under 50 tons of pressure WE WILL IMPRINT ON ANYTHING! IFT Game -Show Placements, Ltd. FREE 7011 Willoughby Avenue It's hillSire.Indyit %,' Buttons Pens & Pencils WITH Hollywood, CA 90038 Bumper Strips Balloons FIRSTON" ON" 1213) 874-7818 Labels Calendars Umbrellas Caps & Visors(908) 449-3443 ADVERTISING INTERNET T -Shirts T -Shirt Magnets Fax: (908) 449-3560 RESOURCES Jackets is packed Key Tags Cups & Mugs http://www.logomall.com/prImetIme in a 4" long. 1955 Route 34 Shhhhl http://intercom.com/-hasan/911 UMBRELLA SPECIAL! 27/8" wide. Through 12/31/96 Wall, NJ 07719 13/4" deep unit. MEDIA PRO'S SITE! www.amlc.com BUT, amazingly contains a full-size ART/DESIGN SERVICES T -Shirt with your lo MEDIA BUYER'S DREAM! Call for more information, samples, and ask about our mock-up capabilities. Parrot Media Network Rectangular. CD. hockey puck. can or batile shapesavailable. Find70,000media execs at7,000 FREELANCE TV stations, radio stations, cable BY 3 -STRIKES CUSTOM DESIGN systems, MSO's and newspapers. 45 Church Street, Del', B I Stamford, Ct 06906 Theyre ALL listed. Access is FREE. ADVANCERS Tel. 203-359-4559 Fax 203-359-2187 hE1D SQUEEZED,' I,,re 11a4P8 t1 yours E 1 f 212 661 0900 WANT WEBSITES THAT ACTUALLY to the most reliable DO SOMETHING? ADVERTISING SPECIALTIES freelance service We'll help you with interactive database in the arEa access, dynamic customized content, unlike a lot of the commerce, Java. Call David at ISC, your custonized Sweaters &BB warts new "Johnny-come-latElys", Internet Solution Company: 212 477-8800 WO Alm MN 11* we'reNY -basedformer'freelancers who know the business and have a time- Magazinedata Media Kit Library earned rep for helping the bEst www.magazInedata.com/magazlnedata/ hElp themselves multi-platform/multi-mEdig WWW/INTERNET SITES graphic designers.artAirEctors illustratorsxtzg Call Toll Free 1 -888 -WEB -1212 x203 www.cybergateway.net expert production artists editors copywriters pro BUSINESS SERVICES I CAN GET YOU Utilize our wide range of knitting capabilities to OUT OF TROUBLE Log Onto Adweek design customized sweaters and knit afghans to enhance your corporate sponsorships, event The payroll taxes are two months late. Some printer just called you marketing & promotional efforts. We specialize in and threatened to hold up the job. A trade magazine is about to call Online Today 100% cotton classic sweaters found in popular national catalogs. Send in a picture and we will your client direct. And The New York Times insists on cash with order replicate any style! Get Help Wanted ads from Mis Min d Mir Shies next month. You probably have a lot of talent but maybe you're not all six classified regions of Mirk iniFTIN 111111-0 the best business man in town. CM* Ma uI qYl pra11111 Birsilsral lips How do I know? I just rescued a couple of shops. And I'd like to do Adweek Calua NI NEM hrsmallatio the same for you at a cost that will end up making you money. So, Pr Min I CIO Weft Mran Brandweek LOW Mims lid Tow's': stop asking your lawyer to check the bankruptcy laws. Call me in- ,000 3 -STRIKES CUSTOM DESIGN stead. I'll get you out of trouble. Mediaweek 45 Church Street. Dept. B14 Stamford, Ct 06906 and much, much more ! Tel. 203-359-4559 Fax 203-359-2187 Kenneth Stein (914) 636-6889 e-mail: [email protected] Creative Solutions with Fabric Since 1979 Call 1-800-641-2030 or 212 536-5319 Catch a Creative Genius For Classified Advertising Rates Visit our Website at: ADWEEK Call M. Morris at 212-536-6493 http://www.adweek.com CLASSIFIED or 1-800-7-ADWEEK Page C2 CLASSIFIED ADVERTISING/November, 1996 EASTERN SERVICES & RESOURCES

ART DIRECTION COMPUTER SOFTWARE COPYWRITING

CONCEPTS & GRAPHICS THAT SELL with Mac/All Media. (212) 873.2381 I WRITE IT A LITTLE SMARTER,

TALENTED AD/DESIGNER A LITTLE FASTER. Beautiful print/collateral/adv/promo portfolio. 10 years of award -winning experience Concept to finished Mac exp. 212-496-0453 It's Now In Windows...It's Now In Macintosh in all media in all product categories. Now, the most popular billing, accounting and financial management If you want it smart and fast, you want me. Sr. AD/Designer- Strategic &versatile, nail awards, software improves its productive superiority. Over 1400 agencies have (212) 759-8028 beautiful print/DM/ads, MAC (212) 508-3446. the DOS Version now. Move up to Adman Windows or run it on your

Award Winning Ad/Designer Mac. -For Advertising and PR agencies no system offers more. 9 books. 200 articles. We Mac Pro Concept to Completion. POP talk tech. 800-276-1118 Brand Imaging, Fashion, Reasonable. 212-769-1903. IRRESISTIBLY BRILLIANT 0111-800-488-7544 MRP Freelancer continues to toil in CELEBRITY PLACEMENT for information and a demo disk. 1111.1...11*,,Marketing Resources Plus relative obscurity. Send projects Dealers Welcome to Inquire. & sympathy. 914-358-0756 I'LL FIND/NEGOTIATE ANY CELEBRITY FOR YOUR AD CAMPAIGN I Write Financial, 212-989-4136 TV, VOICE OVER, PRINT, MUSIC, PA. COPYWRITING LARRY UNES (312) 281-7098 Need hel with ADMAN? DAMN GOOD WRITER Authorized dealer- I provide sales, training & Videos, brochures, speeches, ads, everything. consultation on system set-up, upgrades & Experienced. Strategic. Call (212) 691-1972 THE BEST CELEBRITY ACCESS implementation. Over 14 years in ad agency finance. Steven Cass 518-581-9232 TS © (800) 762-9008 CREATIVECONCEP COPY THAT SINGS TheHollywood -MadisonGroup f -strategic for practically a song. Los Angeles New York COMPUTER SYSTEMS b -to -b and consumerADS, b -to -b, hi -tech, consumer (718) 229-4190 BROCHURES,etc. Copy-On Time, On Budget, Online COMPUTER SOFTWARE The Complete MAC or (212) 348 - 9181 TAKE AngFinancial PC Articles, Newsletters, Speeches, Press Kits, Web Copy. Call 212-253-4270 Professional help CoNTRK . TimeNang Job Costing for creative minds. We Estimating COPY It's the most .TrafficControl Payaties Captivating Concepts, free-lance, (212) 741-0198 powerful,flexible, OF YOUR Purchase Control RIGHTER CON7RO.L agencymanagement, Do it right the first time lob tracking, scheduling, JOB COSTING Sket"11142 Cadillac copy, Pontiac prices. 800-200-0397 billing & accounting Award Winning Creative software ever developed. On Target, On Strategy, On the Money And we'll prove it. Systens 1-800.843-1795 FREELANCE COPYWRITER (201) 628-1792 Mac or Windows Thinks strategically. Writes creatively. 610-666-1955 Good. Fast. Very experienced. For laughs & more: (212) 737-5741 COMPUTER TRAINING Call Patt (212) 595-6780

HEADLINES FOR DEADLINES 212-580-8723 Art Directors KILLER KONCEPTS & KOPY 212 260-4300 Production Managers Fresh Ideas. Crisp Copy. (212) 546-1945 Designers Copywrfter. Fast. Fearless. Freelance. (212) 724-8610. Fetching Copy. AD DOG 1 800 9AD DOG9 Prepress Professionals

MEDICALJPHARMACEUT1CAL/TECHNICAL FINANCIAL SPECIALIST QuarkXPress, Illustrator If you had Copy & Research Arl Salant: 212-757-4290 Financial and b -to -b "long copy" from veteran Photoshop, Director, Live Picture marketing writer and former newspaper reporter Clients & Profits, David Bates (201) 795-0688 CORPORATE COMMUNICATIONS today's time sheet 1 -on -1 and small group training Brochures/videos/sales support: 212/953-9667 Supervised practice tutorials AWARD WINNER - Fresh, fast, versatile. would be history. Beginner thru advanced courses Seeks PfT, FIT or F/L work. 212-737-8977 Start at your own level "CAN DO" COPYWRITER CAN DO FOR YOU Imagine: An online time card that Master production techniques what I did for P&G, S. C. Johnson, General Arent You Tired Of Being Misunderstood? tracks everyone's hours while they Flexible hours, 7 days a week Foods, Bristol Myers, Lever: Build business, win I understand. work, every day. No more untracked Phone technical support awards. Freelance. Tel: 212-447-7873. Ask IBM, NYNEX, MCI, PBS, Sharp, Tenneco time ever. No more harrassment. Ken Norkin, copywriter. 301.891-3614 It's never too late Clients & Profits delivers. Jobs, bill- PREPRESS VICTIM OF FIRST DEGREE MERGER. ing, accounting, too. For Macs & PCs. TRAINING fthelearigfin rwaftway"" Last week I was a CD Writer genius. Now I CREATIVE SERVICES Available today. Demo $45. can be yours. Free-lance 718-638-1938 DESKTOP AMERICA HEALTHCARE ADVERTISING RENT AN AWARD WINNER To the Consumer. To the Trade. To the Point. 800 272-4488 250 west 57 street # 730 ny ny Stan Moore (201) 391-2329 David Upright 201-358-8877 eon ,e 13 lOn ti. COM 212 245 93.1 DIRECT MAIL PACKAGING COPY/CREATIVE ATTN: FREELANCERS ADWEEK can offer you the expo- Poetry & Persuasion for Pennies. sure you need in our Services & Call Dianna at 800-618-1133 x8271 Resources section. If you need to The Ultimate Direct Mail Vehicle get your service out to the people Vantec who matter, you need to advertise Reach your ad community in Callfor samples and information now. Call for info 1-800-ADWEEK. ADWEEK CLASSIFIED 1 *800.475.0660 CLASSIFIED ADVERTISING/November, 1996 Page C3

EASTERN SERVICES & RESOURCES

EMPLOYMENT SERVICES INTERNET

Hire a Hero...Mouse Pad Free! See for yourself why companies nationwide rely on Your companyname Paladin for on -call experts in marketing, advertising and communications, including freelance creative pros. can be worth a Saving the day is what we're all about. lot ofmoney.

To someone else.

Don't let someone else register your name on the Internet. Especially when we'll do it for you. Absolutely free. Call 212-989-1128. Or visit http://www.interport.net. Get this way cool new mouse pad Free when you And make sure your name makes money. For you. hire a Paladin Associate before December 31, 1996. (Limit one per person) Inter Call 212.545.7850 MARKETING

PALADIN. LETYOURPRODUCT Chicago http://www.paladinstaff.com New York DO THE TALKING!

Randomly seeded talking EMPLOYMENT SERVICES packages create the Ultimate Promotion. Louise Heikes and Deborah Forman FREE RI ER.S1DE TECH.\ OLOLIE.S. IA I. formerly of Cameron Associates 203-762-7100 Fax 9931 are pleased to announce the formation of Products Illuarated are Ior demon:A..1441y

The Heikes-Forman Group, Inc. MARKET RESEARCH NEWSLETTERS Executive Search Consultants specializing in Advertising Account Management at all levels QUALITATIVE RESEARCH MADE EASY Focus Groups, !Ns, Whatever Let us create your (212) 605-0409 Richard Kurtz (212) 869-9459 CORPORIIII IEWSIETIBIS Our clients include the Fortune 500 ...and the less fortunate. MARKETING SERVICES FINANCING INSURANCE Cal 203-631-8154 NEW BUSINESS EXPERT -Develop position- Growth Financing for Media l'Ampanies ing, image; marketing, creative strategies; 609-924-9394 ARE YOU PAYING write presentation. (212) 213-8269 PRINTING Joint Winans Cash now Call Lou Ann Garvey, Vue Prrudent Conflonnial Terms 457 V. ILarri,on 5,., l'rinceron. vI TOO MUCH FOR MEDIA BUYING & yikJOHN ZAP PRINTING, INC. YOUR INSURANCE? Cael-Effec.a PLANNING SERVICES W. S.. FadPdM a Boob Maga.. D.W Mall Prole.. FULFILLMENT FULL SERVICE We specialize in insurance for Mart.% Wal.w E Sonware Manuals advertising & media firms0 EXPERT PLANS & BUYS 201-379-2334 NY 212-736-4379CT 203-972-8079 Fulfillment America, Inc. Our rates are the most Database Mgmt, Order Processing, POP, competitive in the industry! Consulting, planning, buying D.R. & general Promotions, Pick and Pack long & short term 212-340-8006

Boston -Indianapolis 1-800-662-5009 PRESENTATION FOLDERS Advertiser's Professional Liability (Over 1,000 FREE Dies) Property & Liability Coverage CLASSIFIED/RECRUITMENT ADS Call Pro° tAK Ho For Catalog Life & Disability Insurance Only one call! (212) 664-7686 1 (800) 472-3497 Group Health, Dental, & Pensions 1,...50,...6,500 papers - we do them all! MEDIAPLUS 1-800-889-5110x306 USE THE CREATIVITY AT HAND! Homeowners, Auto, Jewelry & Fur

We know from experience that our Coverage for Freelancers too! advertisers get better response from PARAGON MEDIA our readers when they send their own Call for a quotation with no obligation. ARE YOU AN ADVERTISER OR SMALL Catch a Creative Genius artwork. A creative ad stands off the Adam Wolfson, CIC 212-370-3900 AGENCY WITH BIG MEDIA NEEDS? ADWEEK page and gets noticed. When placing Arnold K. Davis & Company, Inc. Find out why our clients would never go any- an ad, send it camera ready! where else for their buying and planning. Call CLASSIFIED (212) 704-9965 (ext. 235). Page C4 CLASSIFIED ADVERTISING/November, 1996 EASTERN SERVICES & RESOURCES

F! 0 .F! DISPLAY RADIO COMMERCIALS RADIO PRODUCTION

PLAYK.RAFTER5 Radio creative YOUCAN DIVISION OF GEORGE PATTON ASSOCIATES INC AMERICA'S CHOICE FOR STOCK OR CUSTOM ACRYLIC DISPLAYS or production &ET TO OS Sign Frames Brochure Racks Poster 'folders Kiosks BY PI-1ONE, COMEDY, FAX, ONONE, WES 130c. DRAMA, SO IF You CAN'T FIND THE RADIO Custom sizes. designs and prototypes quickly fabricated! PATHOS Silk screen logo imprinting available for increased brand recognition. RANCH, YOU Complete fulfillment (drop shipping. special packaging, etc.) offered. (and the other Call 1-800-572-2194 for a free brochure! CANT FIND Musketeers) DICX. PRINTING PHONE: 213.462.4966 FAX: 213.856.4311 MEMI AOL: DORANCH OUT OF HOME LITHO CSERVE: GO CREATE FULFILLMENT SERVICES Yiiilk P/Ort WWW.RADIO-RANCH.COM DEALER SNIPES GREYHOUND BUS: Call Mark Savan 800.231.2222 (800) 443-2020 (213) 462-3822 Fax 77" PRESS CAPACITY SHORT AND LONG RUNS TRANSIT SIGNS - BUS, SUBWAY, AIRPORT, TAXI OUTDOOR & MALL POSTERS BACKLIT Compton & Sons, Inc. RADIO PRODUCTION Posters Since 1853 CENTRAL SHIPPING LOCATION, ST. LOUIS, MO LOWEST COST SAME -DAY QUOTING 800.325-1451 FAST TURNAROUND Fax Art For Quick Quote (314) 901- 4726 Cookie loves her Clios. Wheeee! I'm naked! vir PRINTING PRESS APPROVALS RADIO COMMERCIALS

ON SITE PRESS OK'S Our Productions Sound Great Any Place -Any Time Until You Hear Our Prices. 914-232-2330 Fax 914-232-3170 Then They Sound Unbelievable. 800/789 -RADIO PROOFREADING Sounds Almost Too Good To Be True. Call for our radio demo. 213/969-9767Fax: 213/969-9, EDITORIAL EXPRESS Good Spot. That's a good Spot. Ad Dog 1 (800) 9AD DOG9 Sarley, Bigg & Bedder EXPERIENCED - FAST - PRECISE Radio at its best Advertising Collateral Catalogs Annual Reports Catch a Creative Genius RADIO PRODUCTION Magazines Manuals ADWEEK Call: 508-697-6202 CLASSIFIED Fax: 508-697-7773 Account Execs Pick Cadaver! Why use research to dig up stiffs like this ATTN: ADWEEK for testimonial spots? The originalMan -on - the -Streetinterviewer CLASSIFIED ADVERTISERS: Mal Sharpeuses only live people, freshly ADWEEK Classified closes caught on Main Street Your client deserves on wednesdays at 4:30 p.m. the best. All copy and artwork must be in no later than WEDNESDAY. Copy FREE!30th Anniversar7 TV special just aired on received after Wednesday will be held and run in the next available S.E's PBS station KQI.1) issue.We appreciate your cooperation. Man -on -the -Street Productions Call (510) 843-7655 to) CLASSIFIED ADVERTISING/November, 1996 Page C5 EASTERN SERVICES & RESOURCES

RADIO PRODUCTION SLIDE CHARTS Slide-Charts Get GreatRadioWithoutBuyingThe Ranch. - 1 MAIMPZ \wheel -..... -Charts Callfor our latestdemo. &Pop-Ups And hearwhy you shouldfarm out Topqualitydimensional your radioto a great bunchof pigs. OINK INK RADIO.. marketingproducts designedtofit yourbudget. 265 MadisonAvenue,NewYork ,.. , 1-800-776-0INK --- ,, ...',z-- -' Already ,-z; r!.--' have a Slide -Chart --_ or Pop -49 Call us forspecial ,-introductory pricing.AlltERICAN . RADIO PRODUCTION RADIO PRODUCTION P.O. Box 111, Wheaton IL 60189-0111

SLIDE -CHART CORPORATION 630/665-3333 800/323-4433 Fax 630/665-3491 Pdcliolcihk GrEtzBMW AW 09/96 SLIDE CHARTS TRADEMARKS ISN'T CHEAP Wieden & Kennedy. LitmanLaw Offices, Ltd. CIIEAP RADIO Datalizer Nike. Slide Charts, Inc. Trademark Searches Registration Services Expedited Service Coca-Cola. ISN"I' GUAM =OW NearTrademark Office At least not very often. Heck, ... Gallo. even "high -end" radio costs less 111115 1-800-472-8368 than thecateringbudgeton a --_. ,,,--cupio - ' The Pearlstein Group. TVspot. Why cut comerswhen 0-046. ------fr' .,..,-.--- this powerful medium is so -- TRANSLATION SERVICES a Hardee's. inexpensive anyway? In radio, . :.,... youget what you - - SPANISH COPYNOICING 212-744-2280 pay for. ''' -.... is Tillamook Cheese. I TV PRODUCTION

Lennox. Design through production. we do it 411116...._ Phenomenal Film And Video Productions all. For a FREE custom working model For Limited Budgets. Call Joan at Richman DDB Needham. and price estimate, call or fax us. Films 21 2-582-9 600 4 on7 0 8-5 4 3-6 0 0 0 (F)7 0 8-5 4 3-1 6 1 6 Pepsi. - EXTRAORDINARY COMMERCIALS & STILLS Adidas. WorldWideWadio TALENT ------0 35mm &16mm Fihn, INCOR P OR A TED Hi -8 & Beta Formats (Formerly Paul & Walt Worldwide.) 2D & 3D An .N.- iiiusigWok LW/ - 4 Low budgets no problem 503-224-9288. .-Ar,,, Clients indude: Bnstol Meyers CHECK OUT OURDEMO CD! Shenk, Ansduttlow le Talent A Maness Afton Company ...Le. , 6 ,,,,. Sqkil,:inMetsalisotfloSrqui3rureGarden, Phone: 213.957.3399 Fax: 213.957.7050 :09,ta' SA:),Ci'fs '1" Ms; nS7r.drzotv-r-b Email:[email protected] T T RODMAN America,qatisl)e GiLircelley 805) B7 1667 in Los Angeles (KO) 6440048 outside Los Maas PRODUCTIONS Call Joe (212) 864-1603

TRANSLATIONS/ YELLOW PAGE SERVICES LANGUAGE SERVICES O'Halloran Advertising, Inc. IICE), MEAL.,,aga ALL LANGUAGES/VC &TRANS. 888 4VOICE National Yellow Pages Specialists Since 1972 Call for FREE Evaluation Log Onto Adweek Online Today SPANISH Mark O'Halloran, Sr. Vice Pres. (800)762-0054 Your brochures, ads, releases, manuals. 307/366-2290 Help Wanted Ads - by job type - from all six classified regions of Adweek, Brandweek, & Mediaweek BEADOER MARK YOUR CALENDARS Advertise inADWEEK classi- Contacts - the names and addresses you need from fieds and we guarantee you'll be fully searchable databases December Deadline rewarded with responses. And maybe more than that. Be a Stay Up - to - date on current news, people moves, key SERVICES & RESOURCES moverandashakerwith industry issues, account changes ADWEEKclassifieds. Call NOW! Friday Visit our Website at: http://www.adweek.com November 15 Call M. Morris Classified Sales Manager Call 1-800-641-2030 or 212-536-5319 3:00 p.m. e-mail: [email protected] 1-800-7-ADWEEK Allcopy must besubmitted In writing. * * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * * CLASSIFIED ADVERTISING/November 4, 1996 Page C6

OFFERS & OPPORTUNITIES EMPLOYMENT

OFFICE SPACE BUSINESS OPPORTUNITIES

PARK AVE & 28TH ST FREE PRIVATE OFFICE MIDTOWN OFFICE Successful one man ad agency is FOR RENT looking for a new biz person or All new, gorgeous executive offices, writer or art director or graphic de- conference room, phones, allser- signer to work together on new business. vices. Only one tenant. Service co, Fax: 212-391-0986 furnished. Retail Marketing 386 Park Ave So. Manager A. Marx HAVE YOU LOGGED ONTO 212-683-2015 Scholastic Inc, one of the most progressive and respected names in educational ADWEEK ONLINE YET ? publishing, is seeking a Retail Marketing Manager for Scholastic Productions. Visit our site at http://www.adweek.com You will work directly with the vast retail community across the country or Just call 1 800-641-2030 (department stores, mass merchants/discounters, and specialty stores) in order SUBLET to support our Licensees' efforts in selling -in, promoting and selling -through Two newly furnished private execu- or 212-536-5319. Fax: 212-536-5310 Scholastic branded licensed products (i.e. Baby -Sitters Club, Goosebumps, tive offices, one with window. Recep- or E-mail: [email protected] Clifford and more). You will also design, develop and execute impactful pre- tionist service, access to conference Adweek Online. sentations and consumer promotions at retail, and work with the Director of room,fax, and copymachine. Brand Management to execute other brand specific initiatives. Extensive travel Located Grand Central area. First with news that lasts. is required. Please call: To qualify, you must have a minimum of 2 years advertising, sales market- Marie at 212-867-0066 1515 Broadway, NY, NY 10036 ing/brand management retailing or another appropriate business endeavor experience, and a Bachelors degree in Marketing, Advertising or Business Administration (MBA in Marketing preferred). Excellent presentation and speaking skills are required. You must have the ability to think quickly, flexibly and creatively, and be able to synthesize information to create new business EMPLOYMENT opportunities. We are offering a base salary plus a generous incentive plan commensurate with experience, and extensive benefits. For immediate consideration, please send your resume induding salary requirements to: Human Resources, Dept KR/RMM, Scholastic Inc, 555 Broadway, New York, NY 10012. (Only those we are interested in interviewing will be contacted.) Equal Opportunity Associate Media Director Employer. PUBLISHING WHAT'S IMPORTANT Spot Broadcast TO CHILDREN FOR OVER 75 YEARS HMS Partners, one of the top 50 independent full -service agencies in the liSCHOLASTIC nation with over $200 million in billings, seeks a media broadcast leader in our Miami office. This is a high profile position including heavy client contact, building constructive relationships with the media community, leading four broadcast buying teams (8 people) and institutionalizing a standard of broadcast buying excellence. Initially, the position directly ATTENTION MEDIA PLANNERS... controls over $50 million in spot broadcast spending with the opportunity You've experienced the problem. Now help launch the solution! to grow into even greater responsibility. We're MSA, a leader in the development of analytical systems and business process automation software. Our latest development is ADlantism - a workgroup computing application Successful candidates will have a minimum of 8 years broadcast buying designed by media planners for media planners. ADiantis experience with at least two years of supervisory experience. Must possess employs the latestinclient/server and relational database leadership ability be able to collaborate and train others, articulate media technologies. Its unique capabilities have captured the attention strategies and build external media relationships. of some very important industry visionaries.

Our agency offers comprehensive career development programs, We're looking for energetic, computer savvy media competitive salary with comprehensive benefits and long term career professionals tojoinour product launch team. Immediate growth, plus the opportunity to work on national and regional accounts openings in account mgmt and client support. in one of the largest media departments in the Southeast. Come be a part of the solution! Send us your resume w/salary history. Please fax or mail resume and salary requirements by November 8th to: E-mail: [email protected] Fax: 212-398-9121 I1 vST I Terry Fink Management Science Associates. EOE. Executive Vice President/Managing Director ACCOUNT PLANNERS NEEDED HMS -PARTNERS Creatively driven, award winning advertising agencies seek in- sightful, out -of -the -box account planners to lead the strategic development process. Opportunities exist in small boutique agencies 1201 Brickell Avenue Miami, FL 33131 FAX (305) 358-5280 and hot mid -size to large agencies in NY, SF, Minn., Boston, Flor- ida, & Richmond, VA. Experience required ranges from 2-10 years, depending on opportunity; salary commensurate with ability. FOR CLASSIFIED ADVERTISING CALL Ada Alpert, Ribolow Associates 1-800-7-ADWEEK (212) 808-0580 Fax (212) 573-6050 Page C7 CLASSIFIED ADVERTISING/November 4, 1996 EMPLOYMENT - CW SEEKING AD SALES Account Supervisor CREATIVE MARKETING ASSISTANT Account Executive DIRECTOR Are you a "Sports Enthusiast?" Are REMINGTON PRODUCTSCO., PARTNER Majorpublishingcompanyis you looking for a challenge? Mid- L.L.C. is an int'l mfr, distributor, & seeking an Ad Sales Assistant to town Agency with exceptional client retailer of consumer products. 7-10 work for very high profile beau- list is lookingfor an Account yrs. exp. in creative marketing pro- SCW, 28, creative,fun, in ty/fashionmagazine. The suc- ject mgmt. for consumer products Supervisor and Account Execu- req'd. B.S. Marketing or other busi- Northwest agency seeks expe- cessfulcandidatemustbe tive. Must have a minimum of 1 year ness discipline req'd. Must be sea- brilliantlycreative,detailor- retailexperience. The ideal candi- rienced,strongcreative,AD, soned in consumerproducts iented,able toprioritize work dateswillhave strongwritten & packaging,sales promotion,dis- any age, to share days (and and take initiative, and handle a verbalskills,outgoingpersonality, plays, & trade shows. Exc. com- and completeunderstanding of puter skillsin APPLE based soft- some nights?) mixing general fast -paced office. To qualify, you must have 3 years' work experi- managing a business!! ware req'd. We offer an exc. sal & and direct response advertis- Please send or fax resume and bnfts pkg. Send resume incl.sal. ence,excellentpeopleskills, req's in order to be considered: and superb computer skills. salary requirements to: ing for consumer and business PublicIs/Bloom Asst. Human Resources Mgr. to business. You're sensitive to Interested candidates are invited 304 East 45th Street REMINGTON PRODUCTS CO. LLC tofaxresumesto:(212) New York, NY 10017 60 Main St. dynamicmarketingissues, 265-1849,attentionConnie. Attn: HR -AS Bridgeport, CT 06604 have at least 3 years experi- Our corporation will provide rea- Fax (212) 949-0499 EOE sonableaccommodationsfor ence and are looking for a real otherwisequalifiedindividuals partner. with disabilities. EOE MIF BRAND/PRODUCT EDITOR Send resume and MANAGER Adweek seeks editorforspecial Orlando based national promotions editorial sections and features. Min- non -returnable samples to firm needs Brand/Product Manager imum 4 to 5 years experience edit- to create and manage proprietary pro- ing copy. Knowledge of advertising, Cole & Weber ACCOUNT motionalprograms andproducts. marketing, media or related fields a Our ten years young, fast growing plus. Dutiesincludeassigning ATTN: CDD EXECUTIVE company is the leader in promotions stories, working with writers, devel- 115 NW First Ave., Suite #400 forperishable food products and oping concepts with the art depart- Small CT ad agency seeks solid AE grocery chains. We seek anim- ment and photoeditors,rewrite Portland, OR 97209 looking togrow with us. Ideal can- aginative, fun and organized team when necessary. Must be able to didate will have 4-6 years agency member with at least five years ex- manage editorialflow of sections perienceinconsumer promotions experience and strong writing and from creation to close. Experience andPOS. BS/BA in business/ inworking withbureaus aplus. ADVERTISING SALES presentation skills; packaged goods marketingorsimilardegreere- Please send resume and include We are a fast growing NY office for and financial services experience a quired; MBA desired. Comprehen- salary requirements. No faxesor large national magazine represen- plus. sivebenefitspackage. Drug -free phone calls tative,looking for an experienced workplace and EOE. Send resume The Editor sales person to handle a major arts Fax resume and salary and salary requirements to: Hu- man Resources - Brand Mgr., P.O. Adweek and entertainment magazine. Expe- requirements to: 1515 Broadway, 12th floor rience in selling to advertisers of lux- Drawer2248,Apopka, FL 32704-2248 or fax 407-8840809. ury goods is preferred. We provide 203-629-8027 New York, NY 10036 a competitive salary,complete benefits package, and expenses. Re- sumes can be sent to: SALES REPRESENTATIVE TIRED OF THE ADVERTISING SALES Vince DePlerro James G. Elliott Co. - ADVERTISING COMMUTE? REPRESENTATIVE 885 Third Ave., Suite 2829 Prestigiousvisitormarketpub- Leading Fairfield County Ad Agency BOATING Magazine, The World's licationseekingexpSalesPro- seeks A.E./Asst. A.E. 3 to 4 yrs. exp. NY, NY 10022 fessionalsfortheBaltimore and Largest Marine Magazine, has an im- or fax to: 212-230-3269 Washington D.C. markets. Min five and media knowledge a must. Com- mediate opening in our New York of- (5) yrs outside selling experience, a puterliteracyaplus.Should be fice to cover our regional sales terri- bright, proven record of developing new energetic andlookingto tory. 5 years of ad sales experience business and exp selling multiple pro- move upinfast-growing agency. SR. COPYWRITER'S ductsrequired.Ad salesand/or Pls. send resume and salary require- required. Knowledge of "marine" or publishing experience are a plus. ments to: "special interest" category sales is DREAM JOB Exc compensation & benefits. Send/ Diane Fontana preferred but not essential. Please FAX resume with salary history to: Human Resources forward your resume and cover let- Do the best work of your career, laugh, Human Resources Dept. ter to: learn, teach, grow and be very well CDHM Advertising Inc. Guest Informant ADWEEK Classified, Box 3907 paid. We're an award -winning direct 21200 Erwin Street 1 Dock St., 6th Floor response advertising agency that spe- Woodland Hills, CA 91367 Stamford, CT 06902 1515 Broadway, 12th fl. cializesingreatness.Ifyou're ultra - FAX (818) 716-7583 Or FAX: (203) 967-2620 New York, NY 10036 talented,honesVandnice,writeto RobertRosenthal,RosenthalDirect, 148 Linden St., Ste. 205, Wellesley, MA 02181 or fax us at 617-431-0170 or email Robert at [email protected] USE ADWEEK MAGAZINES

CALL 1-800-7-ADWEEK TO GET NATIONAL EXPOSURE.

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $158.00, 1/2 inch increments: $79.00 week. The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $20.00. Deadline for all ads in ADWEEK EAST Is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is corn- for ADWEEK box number: $30.00/week. Replies mailed daily to advertisers. Readers mIsslonable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/November 4, 1996 Page C8

HELP WANTED

DIRECT RESPONSE OPPORTUNITIES You've always thought you Your enthusiasm, talent and drive for success are wanted Grey Direct is expanding. We are looking for experienced direct response professionals to add to our account service team. Our clients include could do it better. category leaders in banking, high-tech, telecommunications, financial services, automotive and pharmaceuticals. ACCOUNT SUPERVISORS Successful candidates will have the desire and the skills to run a business. With at least 6 years' direct agency experience, you must be a functionally strong person, highly strategic, have demonstrated leadership skills, superior written and oral presentation abilities. You are highly desirable if you have worked on clients in the business -to -business, catalog, high-tech, banking, financial or consumer record club categories. More than a pass- ing understanding of database marketing applications is wanted. Positions in New York and Seattle. SENIOR ACCOUNT EXECUTIVES Energetic self-starters, who seek a challenge, possess strong organizational and communication skills, and have solid day-to-day client management experience are wanted. At least 4 years experience in a direct agency, high-tech savvy, and a real desire to grow are required. Excellent written and verbal skills. Positions in New York and Seattle. ACCOUNT EXECUTIVES Multifaceted positions require heavy day-to-day client contact and man- So do it at Microsoft. agement. You will be expected to participate in strategic planning and de- Unconventional, creative thinking is our future. And it could be the velopment, manage budgets, leam the direct response business. 2+ key to yours. Our Desktop and Business Systems Division (DBSD) years direct agency experience, strong high-tech skills, better than usual verbal and written communication abilities. Positions in New York, Seattle would like you to use your innovative marketing mind to help market and LA. their product lines including Windows and BackOffice. The following career opportunities are now available: PRODUCTION Production professionals with high volume mail, catalog, print production Product Manager experience. Seeking to fill positions at various levels. Marcom - Advertising We offer a highly competitive compensation and benefits package. Send your resume with cover letter indicating position of interest and desired You'll develop and manage communication programs including salary in confidence to: advertising, brand management and naming for DBSD's product George Thomas lines. This includes defining specific strategies for ad campaigns; developing creative assignment briefs; managing agency resources; Grey Direct evaluating media strategies; and securing management buy -off on 875 Third Avenue, 5th Floor, New York, NY 10022 creative direction. Qualifications? Minimum 4 years of solid commu- Or telephone (212) 303-2300 nications experience. Strong customer focus and a bent for technology and business -to -business communication. Equal opportunity employer. MIF Product Manager Marcom -Interactive Marketing Lead GOODBYE PLANES, TRAINS & Lead a team to provide both online Web publishing and traditional support to BackOffice and Windows NT Workstation. This includes AUTOMOBILES (AND PORT AUTHORITY!!) managing Internet presence with the goal of being the #1 source of information for IS professionals; architecting the overall electronic PLANNER/ANALYST communications framework; advising individual product marketing An extremely hectic product development/direct marketing company is de- groups on their product -specific efforts; and spearheading our direct sperately seeking a planner/analyst type to evaluate all marketing venues. marketing efforts to include direct mail, electronic mail, and other The position is directly responsible to book and forecast results for television, communications. Qualifications? Minimum 5 years marketing experi- print, package insert, and catalogue programs. ence and 2 years online publishing and marketing experience. In- Position requires someone who can wear many hats and chew gum at the depth knowledge of information publishing technologies and direct same time! You must be very hands-on, and never utter the words "that's not my job" (at least not in front of someone). marketing principles. An MA/MS degree or equivalent experience. This is a small (in staff), but very profitable, company conveniently located in New Jersey's Morris County. We get back what we pay for in our marketing - Microsoft offers a competitive salary and excellent benefits. E-mail and our employees! your resume in ASCII text format to: resumeOmicrosoft.com (indicate A minimum of two years experience and industry contacts is DESIRED. Dept AO5v1-1.1.04 In the subject header) or mail to: Microsoft Polished excel skills and and an amazing ability to crunch number RE- Corporation, Attn: Recruiting A05v1-11.04, One Microsoft Way, STE QUIRED. 303, Redmond, WA 98052-8303. No phone calls please. Please mail or fax resume (with salary requirements) to: We are an equal opportunity employer and support workforce diversity. Tristar Products Dept. SDR-AW 4 Century Drive, Parsippany, NJ 07045 Microsoft FAX: (201) 683-1001 www.microsoft.com/Jobs/ NO PHONE CALLS WILL BE ACCEPTEDlimm Page C9 CLASSIFIED ADVERTISING/November 4, 1996

HELP WANTED

RESEARCH ANALYST / MARKETING Retail Promotions/ D.M. PRODUCTION VICE PRESIDENT Merchandising Manager PROJECT MANAGER At NationsBank, the fourth -largest finan- MANAGER Major cable network group based KaplanEducationalCenters cial institution in the U.S., you can play a seeks a leader for the marketing ef- Dynamic marketing and promo- in NY looking to fill two newly key role in guiding the development and tions agency, selected as Promo forts of our New York City -based launch of new promotional and mer- created positions in private education firm. Magazine's 1996 Agency of the department. chandising programs to promote the Year, is seeking a detail oriented research/marketing The ability to thrive in a fast -paced growth of in-store banking, nationwide. Bothpositionsrequiremedia environment is essential for the re- individual with a minimum of 2 Working at our Charlotte corporate experience at a broadcast/cable sults -drivencandidate weselect. years experience as a produc- headquarters, you'll develop this new network or agency. Qualifiedapplicantswillhaveat tion manager at a direct mail least a bachelors degree from a top - retail channel in banking by creating var- agency.Idealcandidate must ANALYST Seeking an tier school and a minimum of 8 ious innovative and interactive promo- have heavy direct marketing ex- analytical thinker with 1-2 years yearsofmarketingmanagement tional and point -of -sale programs. To perience. Mustunderstand experience. Must have experience in a highly competitive qualify, you must have 5-10 years' expe- electronic files and separations. knowledge of research materials industry. MBA preferred. Requires rience in retail sales promotions and/or Experienced in press approvals, and an understanding of how to superior strategic and analytical abili- merchandising and a record of success developing programs for 200-500 store both sheetfed and web. Estimate retrieve data from research ty, demonstratedcreativity, dis- andpurchaseprintmaterials. ciplined organizational and process chains. In addition, you must be a cre- systems. Ideal candidate is detail skills and highly developed lead- ative thinker with proven project man- Strong negotiating skills. oriented, can undertake multiple ership and interpersonal communi- agement and negotiation skills. We offer our employees an ex- projects,and work wellwith cation skills. Knowledge of interactive technology, cellentsalaryand benefits numbers. Responsibilities Ideal candidates have provenre- non-traditional retailing and marketing is package. Forconsideration, include: generating rating tracks, sults and knowledge of advertising, preferred. Some travel is required. please send resume, cover letter pulling together information for sales, directmarketing, media, To learn how fast you can join our team and salary requirements to: competitive salespieces,and customer loyalty programs, budget- in Charlotte, send a letter -quality involvementintheestimating ing, production, competitive analy- resume, indicating Ad Code number Dugan Valva Contess Inc. sis,research, on-line, promotions, process. #AD96-0003235, by mail to: Attn: HR/DM/PM events and operations. NationsBank Recruiting Manager, NC1- PROJECT MGR Looking for a Kaplan, a subsidiary of the Washing- 007-21-10, 100 N.Tryon St, Charlotte, 10 Park Avenue strategic thinker with 4-6 years ton Post Co.,isa dynamic,fast- NC 28255. We'll forward your resume Morristown, NJ 07960 experience. Must be ableto growing leader of the emerging ed- for immediate consideration. An Equal or fax: 201-285-3078 effectively manage projects from ucationindustry.Kaplan isde- Opportunity Employer M/F/DN. start to finish, creatively dicated to supplemental education a!) for students from kindergarten to translating numbers into adulthood, delivered in 170 centers NationsBank presentablesalesstories.Ideal around the nation and thousands of NationsBank is a registered trademark LOOKING FOR A candidate can manage multiple schools,companies,andinstitu- of NationsBank Corporation. projects and provide strong tions. STRATEGIC leadership. Responsibilities Fax resume with salary history to: THINKER include:generating competitive BUSINESS sales/positioning pieces, 212-492-5860 Major 4A's agency is seeking a supervising the interpretation of DEVELOPMENT to become part of our competitive thinktankfor syndicated media studies for use SPECIALIST ourfast -paced,innovative by sales, and evaluating custom Boston & San Francisco technical client. research studies. International ad agency is looking If you are a strategic (out of the for a strong sales person with the box) thinker who's intrigued with Candidates for both jobs should confidence to work with both discovery,projections and busi- be proficient with PC, work well Fortune 500 companies and nessinthefuture we'd liketo underdeadlines, and posses Research Director start-ups. We are a major player in meet with you. strong verbal and written skills. the advertising, recruitment, direct Responsibilities will include com- Mail resume to: response, marketing and online petitive marketplace research and The Newspaper National Network, a communication markets, offering a overviews, industryintelligence, ADWEEK Classified, Box 3910 newspaper industry initiative developed to plan and sell customized broad range of communication prediction and trends analysis. 1515 Broadway, 12th Fl. services. As a critical member of our Qualified candidates must have 5 New York, NY 10036 national newspaper programs, dynamic Sales and Business seeks ahighly motivated,multi- yearsofrelated agency experi- tasked -oriented research director. Development Group, you'll utilize ence(accountmanagement, The ideal candidate should have a creativity and business acumen to mediaresearch/planning), ex- Bachelor's degree, 3-5 years media customize the service mix and meet cellent written and oral skills, and researchexperience,preferably specific client needs. We offer an the ability to juggle many projects Art Director witha newspaper management aggressive compensation package at once. background. Candidate siould have and unlimited reward potential. If Send resume and salary Sought by custom publisher hands-on experience with Claritas you have that rare blend of requirements to: to produce magazines. 3-5 Compass, Scarborough, Simmons, entrepreneurial drive, direct sales years experience in 4/C experience and capacity to work in ADWEEK CLASSIFIED MRI, Intelliquest, IMS, Polk, LNA a constantly changing environment, Box 3909 and proficiency in Quark and a working knowledge of spread- we'd like to meet you. Please 1515 Broadway, 12th fl. sheets and database management. New York, NY 10036 XPress and Adobe The positionofferscompetitive contact our consultant, Bob Photoshop is essential. salaryand excellentbenefits. Perodeau, directly: 800-221-6663, Experience in magazine Send or fax your resume along with fax: 800-451-1451, e -mall: salary requirements to: [email protected]. publishing and/or profiency All responses will be treated with the MARKETING in other software programs Newspaper National Network strictest confidence. EOE. is gravy. 711 3rd Avenue RESEARCH ANALYST NY, NY 10017 Scarborough Research, aleading Send resume and samples to Fax: 212-856-6343 ACCOUNT EXEC/ provider of syndicated researchis the address below c/o seeking a marketing research ana- Executive Art Director. NEW BUSINESS lyst for its newspaper division. Ideal Flurry!(No calls please!) candidate will have 2-3 years exp in Join dynamic, NY -based production printmediaresearchandsales company andhelpexpandim- applications. Exp with on-line and VC6DMUS ADVERTISING SALES pressive client list selling corporate Custom Publishing Leadingyoungadult consumer PC -based media software required. salesmeetings,interactivepres- magazine seeks liquor salespro- Please send resume with salary re- 101 Huntington Ave. 13th Floor entations,productlaunchesand fessional.Majorclientcontactsa quirements to: Boston MA 02199 web sites. Experience & Degree re- FAX617.424.8905 plus. Fax resume & salary require- Scarborough Research ments to: quired. 11 W. 42nd St. 212-633-9041 Fax resume & cover letter: New York, NY 10036 No phone calls. 212-685-8832 Attn: HR Department -STS

** * Classified Advertising M. Morris at 1-800-7-ADWEEK * * * CLASSIFIED ADVERTISING/November 4, 1996 Page C10

HELP WANTED

Doubleday Direct, Inc. is a leader in the direct marketing of book, music and video products. Due to expansion, we seek Copywriters and Art Directors Media Openings to work in our Garden City, Long Island headquarters.

HMS Partners, one of the top 50 independent full -service advertising agencies in the nation with billings of over $200 million has openings ART I)I RI CTORS in our Miami office Media Department: Responsibilities include: development of direct mail promotions, new Spot Broadcast Buyer: member acquisitions and print media. Minimum of 2 years buying experience in Spot Television and Radio. Qualified candidates must have a Bachelor's degree, (preferably in Must be organized, detail oriented and a tough but fair negotiator graphic arts) and at least 3-5 years related experience. Must be detail oriented, have a strong sense of organizing priorities, excellent design Media Planner: ability, strong production skills, as well as proficiency with Quark

1 to 2 years of well-rounded planning experience. Must be detail Xpress, and Illustrator on the MAC. oriented, good communicator, assertive and a team player.Strong problem solving skills required.Ideal candidate should be proficient in Microsoft Word, Excel and Powerpoint. COPYWRITERS Media Assistant: Responsibilities include: developing copy from conception to completion Entry level position. Must be able to handle multiple tasks, and have a and producing direct mail promotional material and print ads to acquire strong desire to grow and succeed.Ideal candidate should be new members. proficient in Microsoft Word, Excel and Powerpoint. Qualified candidates should have a Bachelors Degree and 3-4 years related experience in advertising, magazines, publishing or communications. Our agency offers comprehensive career development programs, Must have strong conceptual ability, excellent Macintosh and MS Word competitive salary with comprehensive benefits and long term career skills, be detail -oriented, well organized and enjoy working in a fast -paced, growth, plus the opportunity to work on national and regional accounts state-of-the-art, creative environment. in one of the largest media departments in the Southeast.

Please mail or fax resume and salary requirements to: We offer competitive salaries, excellent benefits and career opportunities. Qualified candidates should send resume (fax/mail) J. Eric Bethel with salary history/requirements in confidence to: Media Director VIII Robert A. DiPietro, Department 0 HMS PARTNERS DOUBLEDAY DIRECT, INC. 401 Franklin Avenue Garden City, NY 11530 Doub edayFAX: 516473-4856 An Equal Opportunity Employer WF/DN 1201 Brickell Avenue Miami, FL 33131 FAX (305) 358-5280 DIRECT

SENIOR DIRECTOR SENIOR COPY WRITER Tired of Just keeping your head above water? Try rafting with us. Senior Copywriter How'd you like to do creative work amongst towering mountains, rushing rivers, pristine lakes? Produce award winning, high quality four color catalogs while hiking the Senior Art Director Pacific Crest Trail, skiing Mount Ashland, rafting the Rogue River? It's all yours. Jackson & Perkins is a nationally known garden and gift company located We're seeking creatives who look at a product and see ten in Medford, a city of 53,000. We're 15 minutes from Ashland; home of the renowned different angles. But aren't satisfied until they see the 0,egon Shakespeare Festival, in the rich recreation area of the Rogue River Valley. The housing is inexpensive, the schools are good, and the people are friendly. We're eleventh. People who love the big idea, but also relish the looking for two creative team players - a Senior Director with a minimum of 5-10 little details. years copy writing experience in a direct response environment, with upscale advertising, project management and catalog art direction experience, Mac and Quark literacy, solid managerial ability; an interest in gardening is a plus, and a Senior Copy Writer A Senior Art Director who feels as comfortable concepting with at least 3 years creative and commercial writing experience, Mac and Quark liter- as designing. And can do it on a Mac. acy, managerial ability and a background in horticulture. We offer competitive salaries, bonus plans, outstanding benefits, exceptional reloca- A Senior Copywriter who cares about the concept, and is tion assistance, and a magnificent place to live. Send us your resume and copies of your three best selling pieces. willing to stand up for it. You will work on local, regional, and global accounts. Retail, consumer, and business to business. Print, broadcast, and Jackson&Perkins® everything in between. All for an agency with over $70 mil- Home Garden Excellence Since 1872 lion in billing, is right in Chicago's historic Old Town district, Bear Creek Corporation, HR Planning & Development has great people, and has great benefits. Supervisory expe- P.O. Box 299, Medford, OR 97501 FAX (541) 858-2742 rience preferred. Equal Opportunity Employer Supporting a Drug -Free Workplace Send resume and six samples (photocopies are fine) to: SENIOR SUIT WANTED SALES REP Leading Sacramento agency seeks New York City based, renown photo- Jordan Tamraz Caruso Advertising Sr. AE with excellent communica- grapher(waterimagery,celebrity 1419 N. Wells Street tion & leadership skills. Minimum 5 portraiture, still-life and more) seek- yrs of agency experience. Strategic ingexperienced marketing/sales Chicago, IL 60610 planning & MAC skills are essential. person to promote services. Please Attn: Dept.AW Fax resume & salary requirements submit resume/credentials: to 916-441-1370, Attn: Personnel Fax: (212) 633-9235

* * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * * Page C11 CLASSIFIED ADVERTISING/November 4, 1996

HELP WANTED

NEW YORK N o w Huntin9 F o r SRDS, a major publisher of media information, is seeking a seasoned and aggressive professional to join our growing Sales Department on the Television, Radio and Interactive Sources. The ideal candidate must possess 5-7 years of proven success in broadcast/ cable advertising sales, excellent written/oral communication skills and the ability to develop new business and to enhance relationships with current and potential customers. A solid understanding of the Broadcast/Cable marketplace is H go essential. Excellent organization, planning and follow-through skills a must. Pro- ven prospectingskillsrequired. A growing knowledge of theInteractive If you're a creative freelancer, web sire developers, computer pro- marketplace and on-line advertising is desired. Please mail/fax/e-mail resume to: who's nicely speced and knows o duction artists and writers. No light SRDS good rag, you're our type. or fluffy types, please. Attn: Human Resources We fill project and interim So please fax your resume 1700 Higgins Road, Suite 500 assignments with matchless and samples to: Artisan, Des Plaines, IL 60018-5605 graphic designers, art direc- 212.448.0408. A N' Fax: (847) 375-5002 e -mall [email protected] tors, multimedia producers, ARTIS

DIRECTOR OF MARKETING SERVICES UNIQUE OPPORTUNITY - NEW MEDIA SALES Exciting NYC Internet start-up, marketing ground -breaking product, seeks individual RIDE, INC. to develop and implement Web advertising sales effort. Candidate must be dynamic, motivated and creative with the desire to join an entre- Ride, Inc., the world's second largest manufacturer of snowboards preneurial team. Requirements include a minimum of 3-4 years experience selling and snowboard accessories is looking for a director of marketing traditional or new media, established industry contacts and knowledge of Web services for itscorporate headquarters in Preston, Washington. In- advertising. Responsibilities include developing and managing sales staff, creating dividual must excel in strategy development and understand the big and selling innovative packages and building strategic alliances with major marketers. The companyoffersan innovativecompensationpackageincludingsalary picture, yet understand how to utilize traditional marketing dis- (commensurate with experience), benefits and stock options. Fax resume with current ciplines including advertising, public relations,direct response, compensation requirements to: p.o.p, trade shows, the Internet, etc. Must be able to think "outside (212) 583-0248 of the box." Should have at least 10 years solid marketing experience in consumer goods, sporting goods or winter sports industry. An understanding of the emerging sport culture a plus.Please reply to Box 648, ADWEEK, 100 Boylston St., Ste. 210, Boston, MA 02116 HIGHTECH WRITER Searching for a gregarious computer literate Copy Writer/Editor to join a major midwest agency. Must have in depth working knowledge of computer hardware, software, networking...and the ability to write about these subjects MKT. RESEARCH / STRATEGIC PLANNING with marketing flair. Must be able to interface directly with clients and have at least 5 years Agency or related industry expertise. Please send or fax (810) ADMIN. ASST. 558-5891 resume and salary requirements to: Exciting opportunity in the MKT. Research/Strategic Planning Dept. of a major C -E Communications advertising agency, for a dedicated, organized, -go-getter" individual. MAC C.J. Ballard exp. required. Quark X -Press & Excel software knowledge a+. Excellent 30400 Van Dyke communication and interpersonal skills a must. Terrific opportunity for college Warren, Michigan 48093 grad. Salary low 20's. Full benefits packages. Send resume to: Christine Martin 445 Park Avenue, 13th Fl. Senior Designer NATIONAL SALES NYC, NY 10022 We are seeking an experienced (3+yea-s) OUTDOOR ADVERTISING visual thinker with strong conceptual, High level sales position based in technical and project management skills RESEARCH/PRODUCTION SENIOR TARGETED NewYork representingoutdoor to create innovative design for top markets in Boston, Miami, Seattle, ASSISTANT MARKETING CONSULTANT Boston area design office. Projects and Portland,Oregon. Excellent Small growing company looking for include a mix of corporate identity, col- earning rewards for an experienced responsibleindividualtotake Smallleadingtargetedmarketing charge and work independently re- firmseeksexperienced target lateral, annual reports, direct mail, and individual who has strong agency searching prospectsandpro- marketerwithsolidconsumer web sites. Inspired working environment relationships and successful track cessing orders. Must be detail or- package goods promotionback- and great salary package. Please send record in newbusinessdevel- iented, organized and personable. ground. Must have strong entrepre- resume and non -returnable samples to: opment. Send or fax resume to: Strongcommunicationskillsand neurial, analysis, and client service fluent on computers. Fax cover let- Rain Castle Ackerley Media Group ter with resume and salary require- skills. Wilton, CT area. 767 3rd Avenue, NY, NY 10017 ments to: Fax resume to: 28 Union Street, Newton, MA 02159 Fax: (212) 644-8356 (212) 779-4277 203-544-8397 www ra incast le.com EOE

MEDIA SUPERVISOR HEAD OF ACCOUNT EXECUTIVE COPYWRITER If youarecurrentlyaMedia CLIENT ACCOUNTING Major opportunity to manage large Smalldowntownshopseeks a Supervisor with an interest inre- active food brand with multi -million Mid -sizeagency needsenergetic copywriter. Prefer large agency ex- locatingto the Southeast, send Director of 15 person department. adbudget. Solid2-3years perience, with a solid background in your resume to: Would be responsible for data entry, packaged goods experience. Fax re- print.Greatopportunityforso- LONG HAYMES CARR ADVERTISING billing, AP and AR. Candidate must sume and salary requirements to: meone willing to grow with the posi- P.O.Box 5627 have strong DDS experience. Send KLEIN & SOUN ADVERTISING tion. Reply to: resume and salary requirements to: Winston-Salem, NC 27113 212-683-8680 ADWEEK Classified, Box 3908 ATTN: Human Resources ADWEEK Classified, Box 3911 1515 Broadway, 12th fl. or mall to: 245 Fifth Ave. 1515 Broadway, 12th fl. or FAX to: 910-659-8913 New York, NY 10036 NYC, N.Y. 10016 New York, NY 10036

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE CLASSIFIED ADVERTISING/November 4, 1996 Page C12

HELP WANTED

NOT ONLY OO WE WRIT RN EXECUTIVE PRODUCER

WHO El BRING SOMETHING TO THE THRE Giants WE WONT ONE WHO II CORE THEN RIME IN

The good news is we know exactIg what we want. The bad news is there are onlg a few people out there who are it. Hopefullg, uou're one of them. In which case gou Wanted bring a slew of agencu and sales contacts, as well as dedicated relationships David Ogilvy, says, "We must hire people who are bigger than we are." with one or more commercial directors who are now working Dow" being the People ready to face huge challenges - without so much as a blink. operative word). We will onlg consider talent currently billing a million dollars or Who can take on a high -profile technology account and tackle issues more. And we're talking commercials here, not features or documentaries. that are changing the face, not just of advertising, but of the world. As part of our Account Team, you'll deal with (gasp) product life You can see why we'd want to hire gou. Here, in our admittedlu somewhat biased cycles barely six months long and constantly changing Client needs. opinion, is whg gou'd want to hire us. We're a West Coast -based commercial pro- To join our New York based team, you must be a direct market- duction compang that's been around thirteen gears, and made good moneg in each ing pro with solid agency experience. You also need to have a love for the latest innovations in computers and digital media. of them. We have an excellent reputation and are readg to add a new division to our You must have the ability to nurture both the business and the little empire. That's where goy come in. talent among our own staff. We're hiring at most levels of the Oh geah, moneg. Without getting specific here, let's just sag it's extremelg Account Team, so you'll get the room to grow. competitive, and made even more so through generous profit participation and an opportunitg to own part of the business. Rod all the stuff that goes along with it. Ogilvy &Mather Direct If gou're interested. E-mail us at [email protected]. or send [lour resume Fax only to 212-237-6639 an: Giants. O&MD a an Equal Opportunity employer to: ROWER, Dept. 00334, SASS Wilshire Boulevard, Los Angeles, CR 90036. We'll keep EOF MF DV it confidential. Once you join us though, we'll let the whole world know.

"Move faster, work harder, think smarter ( have more fun and earn more money.)" Account Supervisor-PR/Promotions If this describes your selling style, please send resume to us, the #1 Out -Home -Media Company. Integrated marketing communications agency seeks strategic We have opportunities for aggressive, self starters willing and savvy account supervisor for pr/promotions group who has to give a lot to get a lot. a passion for producing great work. Markets: New York, Chicago, Washington D.C., Philadelphia and Southern Florida. Position requires 4-6 years experience in developing and implementing innovative promotions and events as well as strong ITDI media relations skills and contacts. Extensive background in food, Send resume to: Human Resources wine & spirits necessary- entertainment, fashion or music industry TDI, 275 Madison Ave., New York, NY 10016 experience a plus. Some travel required. Working knowledge NO FAXES! NO TELEPHONE CALLS! of marketing/advertising is key. Please send resume and salary history to: ACCOUNT EXECUTIVES MEDIA BUYER Laura Leinweber Public Relations Manager Top 10 agency has exciting opptys Small,well -established ad agency for exp'd AE's on premier accts.If seeks TV spot buyer with 1+ years Kirshenbaum Bond & Partners you're a dynamic, strategic thinker experience for national and local ac- currentlyworking onPackaged 145 6th Avenue Goods, Retailor Hi -Tech, please counts.Excellentopportunityfor New York, NY 10013 fax your resume to Leslie Long at growth. 212-818-0216 Call 212-229-8007

SUBSCRIPTION QUESTIONS? FILM & TV JOBS Need Information about a subscrip- Entry level to senior level professional tion to ADWEEK, BRANDWEEK, or jobs in entertainment nationwide THREE AUDIENCES MEDIAWEEK? For fast service, call (cable & TV networks, film/TV studios, our subscriber hotline TOLL FREE: TV stations,etc.). 2x/mo. For Info., Entertainment Employment Journal: FOR THE PRICE 1-800-722-6658. (800) 335-4336 (818) 901-6330 OF ONE For one low price, your Classified ad appears in three different magazines: ADWEEK Classified, BRANDWEEK Classified and MEDIAWEEK Classified. USE ADWEEK MAGAZINES THREE FOR ONE ... , not a bad idea. Call M. Morris 1-800-7-ADWEEK TO GET NATIONAL EXPOSURE. or just Fax it to: (212) 536.5315 Onceupon atime, the media businesswassimple.Advertisers knew what they wanted. Government knew what the rules should be. The decision process was less frantic. Profits, it seemed,were easily obtainable ifyoujust didyourjob well.

2nd%OK Today, watch out!Everythingis DillerHires changing at once. Magazine andnews- paper publishers are looking at smaller profits.Two TV networkshave changed hands. The Prime -time Access and Financial Interest in Syndication Rules are gone. Advertisersare eyeingthe Internet. And everyone's talking about "new media."

What next? To do business,you NIEDIMEEK need to understandnew advertiser expectations. You need to understand new media choices and how to reposition each medium for tomorrow. You need to understand how your competitors are selling. You need information. And MEDIAWEEK has lots of it, cutting through the complexityto redefine the essence of your business: audience size, quality, and deliverability; advertising expenditures, objectives and efficiencies.

All media. MEDIAWEEK analyzes thecontent of all media. The audiences. The efficiencies. The sales opportunities. Plus the trends, the data and the business insightsyou need to be*Oft a media expert in today's market.

1717* If you're nota subscriber already, E-zr- why not join the club? Many ofyour colleagues across the country- program- mers, broadcasters, publishers, reps and competitors- already subscribe... in Boston, New York, Wash- ington, Miami, Chicago, Los Angeles and everywhere else. To stay informed and sell effectivelyyou need toreadMEDIAWEEKeveryweek.We're sure you'll soon come to depend on it.Because the media businessisn't what itwas...onceupon a time.MEDINIEFI To subscribe, call 1-800-722-6658. The News Magazine of the Media 25 countries... 500 players... 55 tournaments... $36 million in prize money... pH!y stmyrv:

To face each other in the...

1_1) rijirid OF THECORE! WTATOUI

ITS THE GRAND FINALE OF WOMEN'S TENNIS NOVEMBER 18-24

TO ORDER TICKETS OR FOR MORE INFORMATION CALL 212-465-6500 TICKETS AVAILABLE AT THE GARDEN BOX OFFICE AND ALL -Co--. OUTLETS AND PHONE CENTERS AT 212-307-7171.

PARTICIPATING SPONSORS 0 CHASE RADO SWISS WATCHES TDI -TRANSPORTATION DISPLAYS CADILLAC CATE RA

MADISONSUIIRREGARDEN. MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 53

CALENDAR

Women in Cable a Telecom- Media Notes municationspresents a "Managing Change in an NEWS OF THE MARKET Evolving Industry" course Nov.6-7inPhiladelphia. Contact Molly Coyle at 312- Up With 'George' shows. Bo Jackson will be fea- milestone, according to Nielsen 634-2353 for more info. Hachette Filipacchi's George, tured on Wednesday night's The Media Research's November the politics -as -pop monthly Sentinel, and Ed Begley Jr. 1996 cable universe estimates. TheBroadcasting b Cable founded by John F Kennedy Jr. appears on Star Trek. Voyager. In a related industry, DirecTV, 1996 Hall of Fame Dinner last fall, will increase its rate the leading high -power satellite will be held Nov. 11 at the base from 225,000 to 400,000 Cable Nets Hit 10Mil Subs service, said it has hit the 2 mil- Marriott Marquis Hotelin next February. Michael Berman, Several cable networks have lion-subscriber mark. New York. Contact Steve president and cofounder of the passed the 70 million-sub- Labunski at 212-213-5266. magazine, said the magazine scriber mark, a level once Fox on Ratings Roll now has 200,000 subscribers and thought to be unattainable Fox pulled in recordratings for The First Worldwide Televi- averages more than 200,000 on before the high-powered satel- its premieres of Millennium and sion Summit Conference, the newsstand. lite market took off. ESPN, The X -Files and the deciding with featured speaker USA Network, Discovery, TCI World Series Game 6 during the Nobuyuki Wei, president of WB, UPN Prep for Sweeps and CNN have all reached the Oct.25-27weekend. Millennium, Sony Corp., will be held I heWB plans to pack its Novem- Nov. 20 at the New York bersweeps episodes with some Hilton Hotel. Contact: 212- retro guest stars, including Pam 759-0303. Grier, Erik Estrada, Chad Everett and Estelle Getty. And MagazinePublishersof for viewers too young to remem- America presents a half -day ber '70s television, basketball seminar, "Riding the Next great Reggie Miller, rapper Wave: Internet Publishing Heavy D, R&B group Immature, Success Strategies for the comedian David Koechner, and Late '90s," Nov. 21 at MPA Nickelodeon stars Kenan headquarters in New York. Thompson and Kel Mitchell will Contact: 212-872-3700. make special appearances. Story - lines will take some dramatic California Cable Television turns, with Alexia Robinson Association presents The (General Hospital) joining the Western Show Dec. 11-13 cast of Savannah and Kirk (Kirk at the Anaheim Convention Cameron) and Elizabeth ITC's Showcase 12 deal offers stations first shot at Center, Anaheim, Calif. Con- (Chelsea Noble) planning their films such as Fargo, with Frances McDormand tact: 202-429-5350. formal wedding on Kirk... Heating up the competition The National Association of between the netlets, UPN gath- Film Firsts-in Syndie Television Programming ers a few dozen special guests for Throughitsrelationship with new parent company Executives will hold its 33rd the first week of sweeps. One of PolyGram Filmed Entertainment Group, ITC Entertainment annual program conference the highlights is a unique all - Group is offering an unusual package of marquee film and exhibition Jan. 13-16 at original lineup for Election titles-some without prior basic -cable windows-for syn- the Ernest Morial Conven- Night, dubbed "Politicked Off." dication to TV stations domestically. Stations that buy the tion Center in New Orleans. A two-part Moesha will feature straight -cash "Showcase 12" film package will be extend- Contact: 310-453-4440. jazz singer Nancy Wilson, rap ed earlier exhibition rights than basic cable on certain titles. and hip -hop groups A Tribe Matt Cooperstein, an executive vp of sales for ITC The 19th Annual Interna- Called Quest, 112 and MC Lyte. Domestic Television Distribution, said those titles will most tional Sport Summit will be Also starring in the episodes, likely be The Usual Suspects, with Kevin Spacey, and Barb held Jan. 15-16 at the Mar- which use a concert as a back- Wire, with Pamela Sue Anderson, joined by another eight riott Marquis in New York. drop, are MTV veejay Idalis, or nine titles without prior basic -cable windows. Among David Downs, vp program- Olympic medalist Lisa Leslie the other Showcase 12 titles are Fargo, Kalifornia, The Last ming, ABC Sports, will be and singer Montell Jordan. Seduction and Rage in Harlem. Cooperstein said six titles among the featured speak- Interstitials such as Homey are being released for syndication immediately, followed ers. Contact: 301-986-7800. Improvement and Brosanne will by five titles in fall 1997 and the remainder by fall 1998. parody other networks' hit PAGE 54 http://www.mediaweek.com November 4, 1996 MEDIAWEEK Media Notes CONTINUED

the new drama by Chris Carter, Stonesifer Leaves Microsoft launch. ESPNews cut deals with Communications (formerly posted a 14.3/24 in metered Patty Stonesifer, who had been Marcus Cable, Adelphia Com- Cable AdNet, a regional cable markets on Oct. 25, making it the top female executive at munications, Echostar Commu- ad sales operation), Philadel- the highest -rated drama series Microsoft and a leader in the nications' DISH Network (a phia's interconnect will be up premiere on the network. The relaunch of Microsoft Network, high -power DBS operator) and and running on Jan. 1. show, which won its time period, last week announced plans to Superstar and Netlink (C -band beat premieres of CBS' Early leave the company as part of a satellite distributors). ESP - EMAP Buys VJN Edition and NBC's Profiler. The restructuring effort. She will News' charter advertisers Video Jukebox Network, parent combination of an X -Files repeat become a senior consultant to include Coors, General Motors, company of The Box, a music - and Millennium tied with Fox's Dream Works SKG, which has Levi Strauss and McDonald's. video service based in Miami, best -ever numbers for a Friday an interactive alliance with said last week that British media night, 11.7/20. Saturday night's Microsoft. Group vp Pete Hig- Philly Gets Interconnected group EMAP has bought out matchup between the New York gins will assume many of The Philadelphia market is the 100 percent of VJN Interna- Yankees and the Atlanta Braves Stonesifer's duties. last of the country's top 10 TV tional from VJN and Ticket - pulled in a 22.2/37 in metered markets to form a cable inter- master, which had jointly owned markets. The Sunday X -Files Starting Points for ESPNewsconnect to handle all local and it, for $12.1 million. EMAP also premiere scored a 14.2/21, the ESPNews, which debuted last regional ad sales. Thanks to a will buy $2.5 million worth of second -highest rating in the Friday, said it would count partnership signed between VJN stock, which raises more series' history. some 1.5 million subscribers at Comcast Cable and Radius money for The Box here in the

NEW YORK - LONDON - DUBLIN - 60 MARKETS THROUGHOUT THE U.S. AND U.K. MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 55

Ebony # Fetes 50th ABC will help to celebrate I Ebony magazine's legacy on Thursday, Nov.28, at 8 p.m. U.S. Communications Equity built the site with Grey Interac- with a two-hour prime -time Associates brokered the deal on tive, the lead agency for P&G's special entitled Celebrate behalf of VJN. interactive initiatives. 1 the Dream: 50 Years of Arsenio et al. will show Ebony Magazine. The spe- TW, PFtG Do Parenting Site SFX on Track in Houston for Ebony's prime -time cial will feature live perfor- As expected, Time Warner and SFX Broadcasting last week bash on ABC mances by noted entertain- Procter & Gamble last week renegotiated its intended acqui- ersand appearances by launched a Web site devoted to sition of KQUE-FM and many of the most prominent leaders of the African - parenting issues. The site, at KNUZ-AM from Texas Coast American community, andwill salute 50 yearsof African - http://www.parenttime.com, will Broadcasters for $38 million in Americanfirsts as chronicled by Ebony. Among those also be available in an alternative cash plus additional, unspecified scheduled to appear are: Muhammad Ali,All -4 -One, version for people with access to considerations. Both stations Debbie Allen, Halle Berry, Michael Bolton, Brandy, Toni Time Warner's high -bandwidth serve the Houston market. The Braxton, Jim Brown, Dick Clark, Bill Cosby, Ossie Davis, cable -modem rollout, called acquisition of both stations by The Four Tops, Whoopi Goldberg, Arsenio Hall, Whitney Road Runner. Inaugural adver- SFX's Multi -Market Radio was Houston, the Reverend Jesse Jackson, Quincy Jones, tisers on the site include AT&T, put on hold earlier this fall, but Smokey Robinson, Sinbad, Luther Vandross and Oprah First USA Bank, Toys 'IV Us, the deal has been renegotiated Winfrey. The special will be taped live Nov. 17 at a black -tie Bank of America and Merrill and is expected to close in late gala at the Shrine Auditorium in Los Angeles. Lynch. P&G and Time Warner November.

1171i.""

- Fed 11...tt..A11thI Healthcalre

Welcome to Primetime. PRIMETIME MEDIA 1 -800 -WANT TDI AN INFINITY BROADCASTING COMPANY PAGE 56 http://www.mediaweek.com November 4, 1996 MEDIAWEEK

BIG DEAL

HELENE CURTIS Real Money Agency:DDB Needham, Chicago Begins:Spring 1997 ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Budget:$30 million Media:TV, print SNAPPLE age 25-35 who still pursue a nightlife. Per elene Curtis will spend $30 mil- Agency:Foote, Cone & Belding, Chicago the more youthful skew, ads will run in lion next year advertising a Begins:January Details, Marie Claire, Rolling Stone, Spin, eformulated and repackaged Budget:$15 million Wired, Interview and Elle. Finesse haircare line as the Unilever sub- Media:TV, radio, print The repositioning includes an extra push sidiary tries to carve out a more distinct Building on one of the healthier segments of in six trendsetting U.S. cities. An outdoor niche for a tired 14 -year -old brand. its business, Snapple Beverage will pump $15 campaign and sampling nights will take The restaged Finesse, which ships to million into a major winter promotion behind place in Miami, New York, Boston, Chicago, retail in two weeks, features a new fra- its diet drinks, just as consumers are looking Los Angeles and San Francisco bars and grance, updated graphics and new to undo the excesses of the holiday season. restaurants. Off -premise materials like dis- rounded bottles. "Escape with Taste" is the name for a play units and gin drink menus will roll out Advertising, via DDB Needham, four -month under -the -blue -cap sweepstakes nationally next year. Chicago, breaks next spring. Themes will that breaks with the new year and offers a Beefeater martinis will be in the fore- likely hype new "patented adjusting for- winner for every eight 16 -ounce bottles of front of the sampling push, given the cur- mulas" which include silk proteins Snapple. Grand prizes: 50 trips to the refur- rent craze for the cocktail. Men account for designed to better moisturize and clean bished Doral Resort and Spa in Miami. Oth- 60 percent of gin consumers, but women are hair. The company will deliver 46 million er prizes range from tandem bikes catching on to samples and drop FSIs on Feb. 23 and and recumbent exercise bikes to 4 martinis because Ju'r( there's a "sexiness April 13. Also planned in February: a million on -bottle coupons good onight, jest think hov, "Finesse Your Prom" event aimed at for a free bottle of Snapple. Imo' ntv three. to them," claimed teenagers. In all, Curtis will devote $60 Snapple also may open its Onute Miller, million in ads and promotion to Finesse wholly owned distribution arms in Beefeater's brand in 1997, making it the No. 2-spending New York, Southern California manager. -Elaine brand behind Procter & Gamble's and Texas to other brands, Underwood Pantene. increasing the operations' cash Company officials declined to com- flow and retailer clout while pro- NESTLE ment on the restage, but Finesse has per- viding an alternative for indepen- Agency:Dailey & formed poorly of late. In the year ended dent brands getting locked out of Associates, L.A. July 28, Finesse shampoo sales came to the Coke and Pepsi networks. Begins:May 1997 $55 million, down 7 percent, per -Gerry Khermouch Budget:$5 Information Resources Inc. Its condition- million er and hair styling aids were down 13.7 BEEFEATER GIN Media:TV percent and 10 percent, respectively. Agency:Mezzina Brown,N.Y. New ads aim for Nestle will pump Pantene continues to lead all three sub- Begins:Mid -November younger drinkers an estimated $5 segments-shampoo, conditioner and Budget:$5 million million into the mousse/gel-of the $2.5 billion "wet Media:Print launch next year of Nestle White Crunch, hair" category. To reposition the brand with younger the company's second effort to turn white "They're trying to find a new market drinkers, Allied Domecq Importers will chocolate into a winner after its first prod- identity for Finesse," said Gabe Lowy, break a new campaign for its Beefeater gin uct flopped. president of the Lowy Group, Pine Brook, in December magazines and has committed White Crunch comes in 1.4 -oz. and N.J. "It's a very mature brand, and Curtis to a consistent $5 million in annual ad giant 4.5 -oz. sizes and features white hasn't been able to expand its niche." spending for the next three years. chocolate with crisped rice and peanut I act year, Curtis spent about $26 mil- The new campaign is a radical departure pieces. It ships to retail in January, with ads lion on advertising for Finesse, and is on from Beefeater's last effort, introduced in breaking in May in the form of 15 -second a similar spending course this year, per 1992 and depicting the stalwart sentryman's spots in network prime time and cable tele- Competitive Media Reporting. By con- bright red tunic in such unexpected places vision, with FSIs planned for May and July. trast, the company spent about $17 mil- as a clothesline. Using the tagline "Live a Nestle is investing more heavily in its lion on Salon Selectives, a newer brand. little," the new ads exhort potential fun - Crunch franchise. In the first six months of But Salon Selectives outperformed lovers to make the most of their youth. With this year, the chocolate giant spent $8.2 Finesse in every category. Curtis spent this approach, Beefeater is trying to back million on advertising the Crunch bar, ver- just over $1 million on Suave, its value away from the older, 45 -plus age group that sus just $3.6 million for all of last year, per brand. -Sean Mehegan makes up 50 percent of the gin -drinking Competitive Media Reporting. In the year population, and appeal to men and women ended Sept. 8, Nestle Crunch had $86.5 MEDIAWEEK November 4, 1996 http://www.mediaweek.com PAGE 57

CMR TOP 50

AWeekly Ranking of the Top 50 Brands' Advertising in Network Prime Time

Week of Oct. 14-20, 1996 Prime -Time Ad Activity Rank Brand Class Spots Index

1 MCDONALD'S V234 57 1,366 million in sales, down slightly from the year 2 BURGER KING V234 46 1,103 before, per Information Resources Inc. 3 SUBWAY V234 39 935 The company previously extended the 4 PEROT FOR PRESIDENT B181 26 623 Crunch line to include Buncha Crunch 5 BOSTON MARKET RESTAURANT V234 25 599 and Nestle Crunch Ice Cream Bars, but 6 EVEREADY+ENERGIZER BATTERIESH220 19 455 the move into white chocolate is perhaps KFC RESTAURANT V234 19 455 the most daring to date, in part because 8 JAMES & THE GIANT PEACH (video)H330 18 431 U.S. consumers don't warm to the product SPRINT LONG DISTANCE (residential) B142 18 431 the way Europeans do. 10 WENDY'S V234 17 407 Nestle, through its Disney license, will 11 1 -800 -COLLECT B142 16 383 also unveil a white chocolate bar to coincide 12 AT&T LONG DISTANCE (residential) B142 15 360 with the release of 101 Dalmatians later this BURLINGTON COAT FACTORY V311 15 360 month for a limited run. -Sean Mehegan LEXUS AUTOS T112 15 360 TYLENOL EXTRA -STRENGTH GLTB D211 15 360 BORDERS BOOKS Et MUSIC 16 AMERICAN DAIRY ASSN(milk) F131 14 336 Perich + Partners, Ann Agency: Arbor, DORITOS REDUCED FAT TORT. CHPS F212 14 336 Mich. DURACELL ALKALINE BATTERIES H220 14 336 Begins: Nov. 4 PIZZA HUT V234 14 336 Budget: $3-5 million SNICKERS CANDY BAR F211 14 336 Media: Cable TV TARGET DISCOUNT STORES V324 14 336 Borders Books & Music in Ann Arbor, TWISTER (video) H330 14 336 Mich., begins its first national TV effort 23 PHILIPS MAGNAVOX G561 13 312 today. The campaign includes 41 different 24 FORD AUTOS (Taurus) T111 12 288 30 -second spots created by Perich + Part- RED LOBSTER RESTAURANT V234 12 288 ners, also in Ann Arbor. SEARS (men's and women's apparel) V321 12 288 The TV spots continue the theme from 27 CAMPBELL'S HOME COOKIN' (soup)F121 11 264 the print campaign launched earlier this FORD TRUCKS (Explorer) T117 11 264 year, "Find Out. Borders." Like the print ROGAINE D218 11 264 ads, TV spots provide answers to unusual TOYOTA AUTOS (Camry) T112 11 264 questions, but the broadcast effort is more WALT DISNEY WORLD V239 11 264 straightforward and less whimsical than 32 BUENA VISTA (The Associate) V233 10 240 the print, with each spot focusing on a dif- DOVE (beauty bar) D122 10 240 ferent item of merchandise. NEW LINE (Long Kiss Goodnight) V233 10 240 Forty of the spots are devoted to spe- TACO BELL V234 10 240 cific book, music or video titles being pro- TRI-STAR (High School High) V233 10 240 moted for the holidays. The last a general TROPICANA PURE PREMIUM F172 10 240 image spot. The campaign will air for six U.S. ARMY B160 10 240 weeks on eight cable networks, including WISK AWAY (pre -wash stain remover)H412 10 240 A&E, CNN, Discovery, Lifetime, Nick- 40 AMERICA ONLINE B143 9 216 elodeon and VH1. BRITA WATER FILTER PITCHER H235 9 216 Borders spent $2.4 million on advertis- EXCEDRIN EXTRA -STRENGTH TAB D211 9 216 ing in 1995, according to Competitive GLADE H243 9 216 Media Reporting. With the new campaign, HEALTHY CHOICE(soup) F121 9 216 spending for 1996 should be $3-5 million. JC PENNEY (drugs andtoiletries) V321 9 216 Although the campaign includes 41 MERCURY TRUCKS (Mountaineer) T117 9 216 separate spots, it was fairly inexpensive to MGM/UA (Larger Than Life) V233 9 216 create, said Ernice Perich, founder and WARNER BROS. (Space Jam) V233 9 216 creative director of Perich + Partners, due ZANTAC 75 D213 9 216 to the cooperation of distributors, who 50 ARRID XX ULTRA D124 8 192 waived fees to use film and music excerpts. Ranked in order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regional feeds are counted as whole spots. Borders is expected to open 41 new Spots indexed to average spots for all brands advertising in prime time, i.e., if McDonald's Index=1308, McDonald's ran stores by year-end, bringing the chain to 1208 percent more spots than the average. Source: Competitive Media Reporting 157 outlets. -Tanya Gazdik PAGE 58 http://www.mediaweek.com November 4, 1996 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

ers even knew the city had any TV channels. Typical programming includes security tapes The Cable Guys from the freight elevator at Sanitation Depart- ment headquarters and reruns of Giuliani's commencement speech to the graduates of the IN RECENT WEEKS, MEDIA PERSON HAS BEENBarber College, with its incredibly moving per- flooded with faxes, e-mail and hysterical phone calls oration, "Go forth and snip!" Then what happened? from confused readers begging him to tell them who to root for in the All hell broke loose. Cruising high over Hollywood in his attack zeppelin, the Rabid titanic struggle between media giants Time Warner and Rupert Dingo, Murdoch threatened to launch a salvo "Crazy Like a Fox" Murdoch over control of a cable channel in Newof nuclear -tipped cruise missiles at Atlanta. Then he got a better idea and sued Time York City. (One reader sent an obsolete paper -and -ink letter, which Warner. Meanwhile, Time Warner sued Giu- liani. Not to be left out, Jane Fonda insulted MP merely sneered at before trashing.) Here are some of the more Giuliani's wife (who, by the way, works for intelligent queries and Media Person's enlightening answers.Murdoch). Enraged, Giuliani ordered the New York Yankees to humiliate Turner by Hey, what the hell's going on, anyway? beating his Atlanta Braves in the World Fearing that he would be the only media ha, ha! Die, scum!" They took this as a refusal. Series. Depressed, Turner had to buy 30 per- giant without his own cable news channel, So that's probably the end of the story, right? cent of New Mexico to cheer himself up. Cor- Murdoch, operating from his secret under-I mean Murdoch is stymied. What can he do? porate lawyers pontificated on the First ground bunker in the Australian Outback, Nothing. Amendment and the public's right to know. commanded his minions in America to Wrong! How little you understand Rupe Tired of keeping a low profile, Time Warner launch one pronto. They soon began broad- the Rapacious. Now floating somewhere offceo Gerald Levin emerged from his office to casting top-quality, redundant news every bit the coast of China in his nuclear submarine, remind everyone that it's pronounced Le - as important -sounding as all the other news the Toxic Platypus, Murdoch flashed a coded VIN, not LEV-in. on television. All they needed now was a message to New York. It read: "Hey, remem- So who won the titanic struggle of mighty channel to carry it to media moguls? demographically desir- A federal judge or- able viewers. In NewRupert Murdoch threatened to launch a salvo of nuclear-tipped cruisedered Giuliani not to York, Time Warner con- broadcast Foxy News trolscabletheway missiles at Atlanta. Then he got a better idea and sued Time Warner. Network, pointing out France controls world that though no one real- truffle supplies. If Murdoch wanted a chan- ber how the New York Post got you elected ly remembers why New York City had been nel there, he would have to ask Time Warner. mayor? Payback time, babe." The man read-given TV channels to operate in the first Wow, this is exciting! I can't wait to find out ing that message, his stylish comb -over glis- place, it almost certainly wasn't to enable what happened next! tening in the moonlight, was none other than Rupert Murdoch to make another 16 billion Even as Murdoch's Foxy News Network Rudolph Giuliani. dollars. However, in a gracious gesture executives sped toward the forbidding Time This Giuliani, what's his story? toward peace, Time Warner placed its rival's Warner Tower in their sleek, black helicopters, Rudy Giuliani, as he would be known to network on the waiting list behind only 1,467 Time Warner had merged with Ted Turner's close friends, if he had any, is the scariest manother applicants, including the Home Insect media empire, making the decision to change in New York and possibly North America. He Counting Network and the Dental Floss its name on Jan. 1, 2000, to Ted Warner. Since can make Al D'Amato nervous and once Training Channel. Of course, titanic strug- the new mega -entity owned CNN, shrewd caused Leona Helmsley to faint. But he alsogles between media giants are not so quickly Time Warner executives realized with horror knows where his bread is buttered. The mayor resolved. Be assured that we have not heard that they might be licensing their own compe- ordered that the new Foxy News Network bethe last of Rupert Murdoch, who was recent- tition. (Added to this was the strategic consid- carried on one of the city's five cable chan-ly spotted heading toward his secret ice eration that Turner's favorite pastime is calling nels-also provided by Time Warner. fortress high in the Himalayas to lick his news conferences at which he likens Murdoch Hey, what's New York City doing owning wounds and plan his acquisition of the Pacif- to Adolf Hitler.) When the Murdoch execu- TV channels? ic Ocean. The end, as John Tesh might say,

tives arrived, they were politely informed: "Ha, Not much. Not one in 7 million New York- lies only at the finish. The BEST of the WEST Just Got Better %SW I INTRODUCING VIA, THEA MAGAZINE OF THE WEST

The West has always been unique. A -Id SD is its newest trove and lifestyle magazine, VIA. Thec -ect descen- dant of Motorland, VIA captures the best of Mctorlaid's award -winning heritage combined witha bold new design and a broader lifestyle editorial focus. Now the Ic rgest -ravel and lifestyle magazine ihe West with a growing 2.4 million ABC audited paid circulation, VIA delivers a degree of size and affluence that makes it your best bet for reaching the dynamic Northern 8, Central California and growing Nevada & Jtahmar- kets. Discover how VIA's power can mcke your media plan the best in the West. GO WEST YOUNG MEDIA PLANNER...GO VIA!

BONUS Receive a FREE credit card size, full function calculator with each media kit you request Call 1-800-468-7563 Go Get It. Learning to(golf),

onnarrowfairwayswas n my m nd the key to improving my game. After all,I kicked my boss's butt on the doglegs, butI always seemed to hook wildly on the

straight holes. With one search, I

found Improve Your Golf Game,

which suggested rethinking the

path of the drive. So I scrolled

down my search list and took a

Private On -Line Golf Lesson, which

profiled me as over -competitive

and tense. At first I balked, but then

I clicked into Better Golf Through

Hypnosis and realized my type -A

drive was getting me nowhere. So

I signed up for a week-long Zen

golf camp at the Golf Oray Web site. Not only did the relaxation techniques improve my swing tempo, my doctor believes they alsoradically increasedmyfertility.

Picture and sound searches. City Guide. Bonus rewards. This is no Web index. This is the all new Lycos at www.lycos.com. Lycos. Where willGo Get Itget you?

To click our GO GET IT button, you don't need a membership or a professional keystroke.